HomeMy WebLinkAbout1998-05-11 - Minutes•
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GROUP: ADVERTISING & PROMOTION COMMISSION
DATE: May 1l, 1998
PRESENT: Joe Fennel, Alex Jerde, Carl Maguire, Curtis Shipley, Kit Williams, and Marilyn Snapp
ABSENT: Fred Hanna and Jim Waselues
The regular meeting of the Advertising and Promotion Commission was called to order at the City Hall
Council Chambers at 2:00 p.m. by Chairman Joe Fennel.
MINUTES
It was moved by Shipley, second by Jerde to approve the minutes of the April 13, 16, and 27 meetings.
Motion carried.
FINANCIAL REPORT
Ben Mayes presented financial report for April. HMR collections were $89,603, an increase of 1.76% over
April, 1997 collections. Year to date collections are $336 334 a 7 88% increase over 1997. April
expenditures were $108,081. Moved by Williams, second by Shipley to approve financial report. Motion
carried.
CONVENTION AND VISITOR DEVELOPMENT REPORT
Marilyn Snapp presented the Convention Visitor Development report. Inquiries for the month are down
from last year. Internet inquiries continue to increase with another record setting month. Eleven people
participated in Government Blitz in Little Rock and immediate results have been seen. Marilyn is working
with the library to develop a genealogy brochure which should be ready by May 17 and for use at the Four
Corner Ancestor Fair. Nine sessions of Hospitality in a Heartbeat training were completed in April. The
Newcomer's Trolley trial run was held.
ADVERTISING AGENCY REPORT
Susan Stirewalt reported that they would be promoting packaging promotion via editorial. They are
evaluating responses with the state magazine insert and will made adjustments for insertions in media plan
at the next A & P Commission meeting. They have begun work on second walking tour brochure which
will focus on Dickson and U of A campus.
OLD BUSINESS
Selection of Advertisine Agency
Following professional selection policy of city, Selection Committee recommended hiring Blackwood
Martin/CJRW as the advertising agency for a three year contract. Moved by Shipley, second by Williams.
Motion carried.
Town Center Report
Williams reported that the City Council voted 7-1 to allow Jerry Rose to negotiate the sale or lease of the
Bradberry property.
• Subcommittee of Fennel, Jerde, Maguire, and Waselues will meet to look at the lease with the City for
operation of the Town Center.
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NEW BUSINESS/ANNOUNCEMENTS
Fennel reported that several who requested funds from the Commission had called and asked when those
funds would be decided on. Commission repeated their desire to wait until the City Council decides on
Town Center to give funding requests consideration.
Question was raised on date of opening of new regional airport. Tentatively opening is set for October,
1998. Fennel asked Blackwood Martin/CJRW to pull figures together regarding amount of loss and do a
what -if scenario (if this happens; we'll do this). City is continuing marketing efforts.
John Kalagias announced upcoming Air Museum events.
Shipley requested that Marilyn get copies of Special Events and Meeting Planner published by Arkansas
Business and distribute to Commissioners and City Council members. It points out the real need for the
Town Center since we cannot accommodate groups.
There being no further business, the meeting was adjourned.
Respectfully submitted,
F"
Marilyn Snapp
Director
Convention and Visitor Development