HomeMy WebLinkAbout1997-12-08 - MinutesGROUP:
DATE:
PRESENT:
ADVERTISING & PROMOTION
December 8, 1997
Curtis Shipley
Kit Williams
Carl Maguire
Alex Jerde
COMMISSION
Ben Mayes
Susan Stirewalt
Marilyn Snapp
ABSENT: Joe Fennel, Jim Waselues, Fred Hanna
CALL TO ORDER:
The meeting was called to order by Kit Williams at 2:00 p.m.
in the City of Fayetteville Council Chamber.
MONTHLY REPORTS:
MINUTES
It was moved by Shipley, second by Maguire to approve the
minutes of the November 10 meeting. Motion carried.
FINANCIAL
Ben Mayes presented the financial report for November. The
HMR collections were $88,147, a decrease of 1.93% from
November 1996 collections. Total collections year to date
are $913,447, a 4.28% increase. November expenditures were
$53,439.
Moved by Shipley, second by Maguire to approve the November
financial report. Motion carried.
ACTIVITY REPORT
Marilyn Snapp reviewed convention/visitor activity for
November.
AGENCY REPORT
Susan Stirewalt reported on the creative campaign for 1998.
Agency philosophy is to run smaller ads which are more
dramatic and run them more often.
Creativity emphasizes 1) continuity in design and copy; 2)
focusing on specific things to do; 3) emphasis not on
seasonal activities; 4) incorporating the internet address
and 800 number; and 5) dropping the physical address.
Audience target is general tourist, civil war buffs,
genealogy enthusiasts, and meeting and event planners.
OLD BUSINESS:
TOWN. CENTER/EXHIBIT HALL
Richard Alderman reported on
Small technical subcommittee
exhibition, kitchen/catering
progress made on Town Center.
meetings on communications,
and plaza/public space design.
• There being no further business, the meeting was adjourned.
•
Respectfully submitted,
Marilyn Snapp
Director, Convention and Visitor Development