HomeMy WebLinkAbout1996-11-13 - Minutes• GROUP: ADVERTISING & PROMOTION COMMISSION
DATE: November 13, 1996
PRESENT: Curtis Shipley
Woody Bassett
Fred Hanna
Alex Jerde
Jim Waselues
Joe Fennel
ABSENT: Coy Kaylor
Marilyn Snapp
Ben Mayes
Susan Stirewalt
Steve Ward
Brad Ruth -
CALL TO ORDER:
The meeting was called to order by Joe Fennel
at the Chamber of Commerce office.
at 2:00 p.m.
MONTHLY REPORTS:
MINUTES
It was moved by Shipley, second by Hanna to approve the
minutes of the October 24 meeting. Motion carried.
FINANCIAL
Ben Mayes presented the financial report for October.
The HMR collections were $80,031, an increase of 3.11% over
October 1995 collections. Year-to-date total is $786,104, a
2.58% increase over 1995. October expenditures were
$186,490.
Moved by Shipley, second by Bassett to approve the October
financial report. Motion carried.
ACTIVITY REPORT
Marilyn Johnson reviewed October activities of Convention
Visitor Development. Inquiry responses year to date are
61,039 and continue to be above last year. Large increase is
due to contest in Home and Away magazine.
Moved by Jerde, second by Shipley to approve the Convention
Visitor Report. Motion carried.
AGENCY REPORT
Susan Stirewalt reported
placement of 1996 Lights
and Tulsa markets. They
October.
that the agency has finished
of the Ozarks ads with Springfield
are pleased with the response for
Moved by Bassett, second by Hanna to approve the agency
report. Motion carried.
TROLLEY OPERATIONS REPORT
Report was presented as an informational item.
OLD BUSINESS:
EXHIBIT HALL/TOWN CENTER
Shipley reported on the Town Center meeting with the Downtown
Parking Improvement District commissioners. They are
enthusiastic about the project and are willing to help find
the best way to do that. They should have answers back in
early December.
BUDGET ITEMS FOR 1997
1. Brad Ruth presented the advertising plans for 1997.
Demographic target of baby boomers traveling 4.8 nights, 400
miles by car for 3-7 days. Placement was presented for
consumer magazines, newspaper, and trade magazines.
2. Brochure request was presented for $50,000 for
redesigning and printing 4 new brochures.
FUNDING REQUESTS FOR 1997
Comments regarding funding for special projects were
received. Request from the Ridge House Museum was withdrawn.
Following discussion, it was moved by Shipley, second by
Bassett, to fund the 1997 budget items as follows:
Special Projects -
1. AAAA State Basketball Tournament - $3,000
2. Arkansas Air Museum - $40,000. Shipley requested 96
budget figures and attendance figures. Bassett said the
message should be clear that this amount is ok for now but A
& P may not beableto continue this level of funding in the -:._c:
future. Jerde indicated that the museum should be self-
sufficient. Waselues challenged the Air Museum Board to
raise funding from other sources.
3. Trolley - $65,000. This includes operating funds and
matching funds for new trolley. Challenge to city to come up
with $25,000 for the trolley.
4. City Square Gardens - $20,000. Challenge Parks &
Recreation to pick up the $20,000 and use our funds to lay
grounds for Town Center expansion of gardens.
5. Fayetteville Public Library - $ 31,175. For
addition of 1910 U. S. Federal Census to the Genealogical
Collection.
6. University Museum Dinomania - Commission requested
University Museum to request Springdale A & P Commission to
split the cost requested from Fayetteville A & P since the
exhibit will be at the Mail and they will reconsider the
request.
Public Notification (BMA Contract) - reduce funding to
$225,000 and requested Brad Ruth to identify ways to meet
. that figure.
Brochure Development - $40,000
Convention Services - Commission requested list of
spending for 1996 to be considered at the next meeting.
Other items -
Chamber of Commerce contract - $100,000
Northern Tourist Information Center - $29,172
800 Telephone Number -.$10,000
Collection Expense - $19,560
Audit Expense - $150
There being no further business, the meeting was adjourned.
Respectfully Marilyn Snapp
Director, Convention and Visitor Development