HomeMy WebLinkAbout1996-08-12 - Minutes•
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GROUP:
DATE:
PRESENT:
ADVERTISING & PROMOTION COMMISSION
August 12, 1996
Curtis Shipley
Woody Bassett
Fred Hanna
Alex Jerde
Jim Waselues
Joe Fennel
ABSENT: Coy Kaylor
Marilyn Snapp
Ben Mayes
Richard Alderman
Susan Stirewalt
CALL TO ORDER:
The meeting was called to order by Chairman Joe Fennel at
2:00 p.m. at the Chamber of Commerce office.
MONTHLY REPORTS:
MINUTES
It was moved by Shipley, second by Bassett to approve the
minutes of the July 8 meeting. Motion carried.
FINANCIAL
Ben Mayes presented the financial report for July. The HMR
collections were $83,337, an increase of 3.90% over July 1995
collections. Year-to-date total is $541,908, a 2.84%
increase over 1995. July expenditures were $86,585.
Moved by Shipley, second by Jerde to approve the July
financial report. Motion carried.
ACTIVITY REPORT
Marilyn Johnson reviewed July activities of Convention
Visitor Development. Total inquiry responses for July
increased over July 1995. A total of 3,413 inquiries were
received. Convention activity was increased with emphasis on
Arkansas Society of Association Executives and Good Sam
Samboree. Bid was presented for Honda Sport Touring group in
fall.
Moved by Shipley, second by Bassett to approve the Convention
Visitor Report. Motion carried.
AGENCY REPORT
Susan Stirewalt presented agency report. First ad for 1997
in Northwest Arkansas Tour Guide was presented targeting the
general tourist. Ad communicates the diversity of
activities, proximity to Branson and highlights a bold
headline (LOUD/soft). The new tagline - Fayetteville, any
way you want it" will be used in all advertising. Moved to
approve report by Jerde, second by Shipley. Motion carried.
TROLLEY REPORT was distributed as an informational item.
OLD BUSINESS:
EXHIBIT HALL/TOWN CENTER
Richard Alderman discussed the financial and economic impact
numbers which completes the three parks of the study, with
marketing study and programming analysis having presented
previously. It will take one week to put written words with
the studies and will issue the complete report.
The report shows that the town center is capable of being
financed with funds we have now in the HMR collections
yearly.
Shipley says he hopes to have the participation of parking
group to have money to address other issues. Alderman said
his job was to address if the HMR and A & P can pay for the
center alone.
Shipley moved to accept the report and proceed to issue a
complete study, second by Jerde. Motion carried.
BOND COUNSEL:
Agreement was discussed to hire a bond counsel to give advice
on issues related to bond sale for Town Center. $18,500 +
out of pocket expenses will be paid contingent on sale of
bonds. No expenses (other than 3rd party expenses) will be
incurred by the A & P or City if bonds do not go through.
Shipley moved to approve engagement letter with Mitchell,
Williams, Selig, Gates & Woodyard, second by Bassett. Motion
carried.
NEW BUSINESS:
1/8 CENT AMENDMENT (AMENDMENT 2) - After review of material
in packet, it was moved to table. Motion carried.
HORSESHOE TOURNAMENT - A request from the Horseshoe
Association to fund $2,000 for Labor Day State Tournament was
declined.
OTHER BUSINESS:
Town Center subcommittee will meet and develop a timeline for
presentation of Town Center new phase for Advertising and
Promotion Commission members and City council.
There being no further business, the meeting was adjourned.
Respectfully submitted,
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MariSnapp
Director, Convention and Visitor Development
