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HomeMy WebLinkAbout1995-03-13 - Minutes• • GROUP: DATE: PRESENT: ADVERTISING & PROMOTION March 13, 1995 Coy Kaylor Jim Waselues Joe Fennel Woody Bassett Alex Jerde Linda McBride Fred Hanna ABSENT: None COMMISSION Ben Mayes Susan Stirewalt Marilyn Johnson CALL TO ORDER: The meeting was called to order by Commissioner Coy Kaylor at 2:00 p.m. at the Chamber of Commerce. New Commissioner Alex Jerde, general manager of the Fayetteville Hilton was introduced. MONTHLY REPORTS: MINUTES It was moved by McBride, second by Hanna that the minutes of the February meeting be approved. Motion carried. FINANCIAL Ben Mayes presented the financial report for February. HMR collections were $71,046 in February an increase of 17.65% over 1994 collections. Total year to date collections are $145,973, an increase of 11.04%. February expenditures were $82,341. Year to date expenditures $142,063. Moved by Fennel, second by Waselues to approve the financial report. Motion carried. ACTIVITY REPORT Marilyn Johnson reviewed February activities of Convention Visitor Development. 800 number calls received in February continued to increase over 1994 with 742 calls received year- to-date. Total inquiry responses for February were 935. Year to date inquiries received total 2,258. Convention activity has involved working with GIS Conference, First Night Ozarks, Sister City Conference and commemorative events for World War II, College Theatre Festival, McDonald's, and Elderhostel. The American Archery Activities Association is seeking a site for a 3-D shoot. Moved by Fennel, second by McBride to approve the Convention Visitor Report. Motion carried. • AGENCY REPORT Susan Stirewalt reported on initial positive Outside magazine placement. Two hundred and have been received in the first two weeks out Moved by Hanna, second by Bassett to approve report. Motion carried. results from fifty responses the agency OLD BUSINESS: HOT AIR BALLOON Blackwood Martin recommended that a Hot Air Balloon sponsorship was not an efficient or effective vehicle to generate tourism inquiries. The balloon does not enable us to communicate Fayetteville's attributes, location, and events as well as the traditional media currently being used to generate quality responses. No motion was received following the presentation. EXHIBIT HALL Letters received by the Commissioners concerning downtown parking were discussed. All agreed that they were concerned about parking as well and that there was a misconception in the public that present parking areas were being considered and would not be replaced. A meeting was set for Tuesday after spring break at 9:00 am at the Chamber of Commerce. NEW BUSINESS: PARKS AND RECREATION PROPOSAL FOR HMR TAX ADDITIONAL CENT Susan Driver, chairman of the Parks and Recreation Advisory Committee presented their proposal for pursuit of an additional HMR cent to be used solely for parks and recreation needs. She asked the A & P Commission to support and assist Fayetteville in getting ready for future park needs. Following discussion, Council that a 1 cent placed on the ballot. Hanna moved to forward to the City HMR tax to be used only for Parks be Second McBride. Motion carried. ADVERTISING AGENCY SELECTION CRITERIA Moved by McBride, second by Bassett to approve the RFQ concept and points for Advertising agency selection. Motion carried. A copy is attached. OTHER BUSINESS: Mayor Hanna notified the Commissioners that the National Cemetery is out of land and needs additional funds to keep the Cemetary open. The Cemetary brings a number of dollars to Fayetteville. The federal government will continue to operate the Cemetery if there is land available. However, • they will probably move the operation to Ft. Smith when land is no longer available. He indicated that they will probably ask the Commission for money. • Joe Fennel announced that six teams had been signed for the Holiday Hoops tournament with two additional slots left. There being no further business, the meeting was adjourned. Respectfully submitted, > 9. Marilyn Johnson Director Convention and Visitor Development