HomeMy WebLinkAbout1994-11-07 - MinutesGROUP:
DATE:
PRESENT:
ADVERTISING & PROMOTION COMMISSION
November 7, 1994
Coy Kaylor
Joe Fennel
Woody Bassett
Jon Davidson
Linda McBride
Fred Hanna
ABSENT: Jim Waselues
CALL TO
ORDER:
Susan Stirewalt
Ben Mayes
Marilyn Johnson
Steve Ward
The meeting was called to order by Chairman Coy Kaylor at
2:00 p.m. at the Chamber of Commerce.
MONTHLY REPORTS:
MINUTES
It was moved by McBride, second by Bassett that the minutes
of the September and October meeting be approved. Motion
carried.
FINANCIAL
Ben Mayes presented the financial report for October. HMR
• collections were $76,400 in October an increase of 12.83%
over 1993 collections. Total year to date collections are
$715,063, an increase of 18.71%. October expenditures were
$58,184. Major expenditures were for 3 month operations of
trolley. Year to date expenditures $779,204.
Moved by Fennel, second by Bassett to approve the financial
report. Motion carried.
•
ACTIVITY REPORT
Marilyn Johnson reviewed October
Visitor Development. 800 number
totaled 1135 calls. Year-to-date
increase over 1993 calls of 5811
responses for October were 2401.
received total 29,002.
activities of Convention
calls received in October.
calls totaled 7474 an
year-to-date. Total inquiry
Year to date inquiries
Convention activity has involved working primarily with the
NCAA Cross Country meet. Assistance has been provided for
Lights of the Ozarks and the Square Gardens Committee.
University students were supervised on Make a Difference Day.
Dining and Lodging Guide has been updated and printed.
Moved by Fennel, second by McBride to approve the Convention
Visitor Report. Motion carried.
AGENCY REPORT
Susan Stirewalt and Brad Ruth presented an evaluation of
advertising placed by the agency in 1994 and geographic and
•
demographic marketing strategy for 1995 spring campaign.
Active males 18-44 will be a test marketing group for the
Fayetteville in addition to the 50+ traveler and the family
traveler.
Moved by McBride to approve the agency report, second by
Fennel. Motion carried.
OLD BUSINESS:
APPROVAL OF 1995 BUDGET
After review of budget items, it was
by Hanna to approve the 1995 budget.
of the approved budget is attached.
NEW BUSINESS:
moved by McBride, second
Motion carried. A copy
NCAA CROSS COUNTRY ADVERTISING
A proposal to purchase advertising on NCAA Cross Country on
PRIME Network was presented. The show with 7 spots will air
5 times, 43 million audience each time. Moved by Fennel,
second by Bassett to spend $10,000 to purchase advertising on
the program. Motion carried.
LITTLE 0' OPREY
Proposal to assist Little 0' Oprey in the printing of a
brochure for $1,995 died for lack of a motion.
SQUARE GARDENS
A proposal was received from the Square Gardens Advisory
Board for $27,464 for sprinkler system replacement/upgrade,
repair of rock retaining wall, long range master plan, and
replacement of plants and materials.
Moved by Bassett, second by McBride to fund this $27,464
request for improvements and management of the Square
Gardens. Motion carried.
Commissioners were encouraged to review the materials from
IACVB on convention/exhibit data. Joe Fennel said the
commissioners should seriously look at the Hatfield property
and the parking garage as a potential location for an exhibit
hall.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Johnson
Director
Convention and Visitor Development