HomeMy WebLinkAbout1994-09-12 - Minutes•
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GROUP:
DATE:
PRESENT:
ADVERTISING & PROMOTION COMMISSION
September 12, 1994
Coy Kaylor
Joe Fennel
Woody Bassett
Jon Davidson
Linda McBride
Fred Hanna
Jim Waselues
Susan Stirewalt
Ben Mayes
Marilyn Johnson
Steve Ward -
ABSENT: None
CALL TO ORDER:
The meeting was calledto order by Chairman Coy Kaylor at
2:00 p.m. at the Chamber of Commerce.
MONTHLY REPORTS:
MINUTES
Moved by McBride, second by Hanna to approve the minutes of
the July meeting. Motion carried.
FINANCIAL
Ben Mayes presented the financial report for July and August.
HMR collections were $71,576 in July, an increase of 22.94%
over 1993 collections. August collections were up 11.14%
with collections of $78,508. Total year to date collections
are $561,830, an increase of 22.14%. July expenditures were
$ 49,744 and August expenses were $22,011. Year to date
expenditures $695,815.
Motion by McBride, second by Waselues to approve the
financial report. Motion carried.
ACTIVITY REPORT
Marilyn Johnson reviewed July and August activities of
Convention Visitor Development. 800 number calls received in
July totaled 528 calls and in August totaled 622 calls. Year-
to-date calls totaled 5715 over 1993 total of 4341 year to
date. Total inquiry responses for July were 1471 and for
August were 1774. Year to date inquiries received total
24,030.
Convention activity has involved working with conventions in
town during the months of July and August. Assistance has
been provided for Autumnfest and Lights of the Ozarks.
Moved by McBride, second by Waselues to approve the
• Convention Visitor Report. Motion carried.
AGENCY REPORT
• Susan Stirewalt distributed flow charts for media remaining
in 1994. She displayed fall advertising ads which have been
placed. Susan emphasized the bold graphics and the copy
points emphasizing specific events. Placements out are doing
well. New photography has been placed in Arkansas Tour Guide
and Northwest Arkansas Tour Guide ads.
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In response for four color image book, the agency recommends
doing posters at a cost of $2.91 each for 3,000 quantity.
total cost $8,700. McBride requested that the agency seek
alternate photography which says Fayetteville.
Motion by McBride to approve the agency report, second by
Hanna. Motion carried.
OLD BUSINESS:
LAKE FAYETTEVILLE PROJECT REPORT
Bill Ackerman reported that $11,079.73 has been spent thus
far. The community has been very supportive and volunteers
have -been used. Several community groups are assisting in
the fundraising efforts. A summary of work completed on the
Lake Project and fall and summer projects was distributed.
Hanna commended Bill for the work he has done on the Lake.
Kaylor said the work completed under Bill's direction was
phenomenal. Hanna offered labor and equipment.
The have received grant money for paving the parking lot and
are on the list for funds from the Game and Fish Commission;
however, those funds have not been released.
HMR RESERVE ACCOUNT
Woody Bassett amended his motion from the previous meeting to
allocate $430,000 to be used to fund a Girls' Softball
Complex. Second Hanna.
Bassett said that amount of money will build girls' fields
and will help other programs. This will attract visitors and
tourists and will be well spent.
Susan Driver, chairman of the Parks and Advisory Committee
highlighted the reasons for this particular proposal
1) girls do not have a complex
2) no money is in the next five years budget to cover
this need
3) the developer of the elementary school land has
donated an additional 19 acres for park land
4) makes good use for A & P money to bring in tourism
dollars
5) will fill hotels - girls travel in families to
tournaments.
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The proposal has the unanimous backing of Parks & Recreation
Advisory Board.
Discussion followed. Kaylor said we need to get a whole lot
more involvement from the people. It makes good business
sense to use men's fields and let them find another place to
play. We need an exhibition hall. CCE can't meet the needs
of clients because of lack of space. Some things could
happen to make it a possibility for Fayetteville at less than
$2 million. He'd hate to tie up a lot of A & P reserves.
Fennel amended the motion to give the advisory board money
for 2 fields, restrooms and concessions, and the parking lot
- $280,000 for a girls softball complex to encourage
tournaments to Fayetteville. Davidson second. Amendment
carried. Motion carried.
NEW BUSINESS
SUBCOMMITTEE ON SPECIAL PROJECT FUNDING FOR 1995
Kaylor appointed Joe Fennel (chairman), Jon Davidson, Linda
McBride, and Coy Kaylor as the subcommittee on special
project funding for 1995. They were also to look at the
possible opportunities for an exhibit hall.
• Since there was no further business, the meeting was
•
adjourned.
Respectfully submitted,
catilaarlj
Marilyn Johnson
Director
Convention and Visitor Development