HomeMy WebLinkAbout1994-03-14 - Minutes•
GROUP:
DATE:
PRESENT:
ABSENT:
ADVERTISING & PROMOTION COMMISSION
March 14, 1994
Coy Kaylor
Joe Fennel
Fred Hanna
Bill Clodfelter
Linda McBride
Jim Waselues
CALL TO ORDER:
Woody Bassett
Steve Ward
Marilyn Johnson
Ben Mayes
Susan Stirewalt
The meeting was called to order by Chairman Coy Kaylor at
2:00 p.m. at the Chamber of Commerce.
MONTHLY REPORTS:
MINUTES
Moved by McBride, second by Bassett to approve the minutes of
the February meeting. Motion carried.
FINANCIAL
Ben Mayes presented the financial report for February. HMR
collections were $60,389 in February, an increase of 16.29%
over 1993 collections. Total year to date collections are
$131,459, an increase of 23.92%. February expenditures were
$105,128. Year to date expenditures $157,971.
Motion by Hanna, second by McBride to approve the financial
report. Motion carried.
ACTIVITY REPORT
Marilyn Johnson reviewed February activities of Convention
Visitor Development. 800 number inquiries for January again
indicated an increase in calls over 1993. Total inquiry
responses for February were 787.
Johnson reviewed activities of White Rock Enduro and NCAA
Women's Mideast Regional Basketball Tournament. A Lights
festival meeting was held with Springdale, Rogers, and Siloam
Springs. Marilyn attended the Arkansas Festival Association
(Hot Springs) and Travel South Showcase (Nashville, TN)
meetings. Placement in February was noted.
Moved by McBride, second by Bassett to approve the Convention
Visitor Report. Motion carried.
BLACKWOOD MARTIN AGENCY REPORT
Susan Stirewalt reported that the ads were in place and
working. Lots of response from the magazine ads.
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Motion by Hanna, second by Fennel to approve Agency report.
Motion carried.
CONVENTION CENTER STUDY SUBCOMMITTEE
Marilyn Johnson reported that the Wittenburg report was in
the final stages. When she receives the report, she will
deliver it to the commissioners. She asked the Commissioners
to provide direction for her following their receipt of the
study.
OLD BUSINESS:
LIGHTS OF THE OZARKS
George Smith thanked the A & P Commission for the support of
the abstract idea of the Lights of the Ozarks festival last
year. 6,000 - 10,000 manhours were spent working in 1993.
Local stores including Wal-Mart and K -Mart sold out of their
inventory. George will lead a round table discussion about
our festival at the Governor's Conference on Tourism.
An area Lights of the Ozarks is planned with Springdale,
Rogers, and Siloam Springs for 1994. Our 1994 Committee is
in place. The next step for a bigger and better festival is
the purchase of a large set piece and 6-7 smaller pieces.
The Committee requests that the loan be forgiven and that
those funds be used to purchase the large pieces.
Moved by Hanna, second by Fennel to leave $20,000 in the
Lights of the Ozarks account. Motion carried.
C.C.E. REQUEST - Donnie Dutton and Randy Rhine represented C.
C. E. in their request for $200,000 to update media
equipment. For every $1 the A & P Commission gives, they
will match it dollar for dollar.
Moved by Fennel to give C.C.E. $200,000 from the reserve
funds. Second by Bassett. Motion carried.
NEW BUSINESS
WASHINGTON REGIONAL MEDICAL CENTER FOUNDATION - Bill Rogers
represented the Foundation requesting $2,000 to advertise the
Benefit Gala for a cancer support home on Tuesday, April 26.
Their goal is to pull in people from a 45 mile radius.
Hanna moved to pay $2,000 for printing seven 2 x 10 print ads
in 3 newspapers. Second Bassett.
Bassett indicated that the Foundation could not automatically
assume support for next year. Motion carried.
COMMISSIONER APPOINTMENT - Fennel moved to appoint Jon
Davidson, general manager at the Fayetteville Hilton to a
four term as A & P Commissioner replacing Bill Clodfelter
whose term expires April 1. Second by McBride. Motion
carried.
ANNOUNCEMENTS
Marilyn announced that spring funding requests would be heard
at the next A & P meeting.
Moved by McBride to adjourn, second by Hanna. Motion
carried.
Respectfully submitted,
Marilyn Johnson
Director
Convention and Visitor Development