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HomeMy WebLinkAbout1992-08-03 - Minutest GROUP: DATE; PRESIDING: PRESENT: ADVERTISING & PROMOTION COMMISSION MONDAY, AUGUST 3, 1992 MICHAEL GREEN, CHAIRMAN Michael Green, Bob Blackston, Pat Henry, Jim Waselus, Joe Fennel, Coy Kaylor, Steve Ward, Susan Stirewalt, Mayor Fred Vorsanger, Dede Ellis, Ben Mayes, Brian Swain, Gary Widner, John Green, Brad Ruth, Mark Blackwood. CALL TO ORDER: The meeting was called MONTHLY REPORTS: MINUTES: to order by Chairman Michael Green. Coy Kaylor moved to approve the minutes as written and received. Fred Vorsanger seconded. Motion carried. ACTIVITY REPORT: Dede Ellis presented the monthly activity report to the Committee. FINANCIAL REPORT: The monthly financial report was delayed until later in the meeting; Ben Mayes who was to present it was delayed in arriving. OLD BUSINESS: Locomotive: Dede Ellis reported that Fort Smith has verbally expressed a desire to take the switch engine, but she is having trouble getting a written committment from them. Pat Henry expressed frustration over the situation, and said that he intended to call Fort Smith to try to get a committment. Dede said that she is calling every day, and will keep trying. NEW BUSINESS: Blackwood/Martin & Associates Advertising Budget: Susan Stirewalt of Blackwood Martin reported that the remaining amount of the Public Notification Budget for the year is $71,195.00, and the Brochure Budget for the remainder of the year is 25,940.00. She said that there seems to be a holdup on the MRGH final billing, but hopefully it will be straightened out before the next meeting. 1 Susan Stirewalt presented a Media Flow Chart on ads which will be appearing in various publications through the end of the year. She stated that it was decided not to do a coop on the Arkansas Tour Guide, and that the back cover was dropped on the Northwest Arkansas Tour Guide. Other changes included adding newspapers to the schedule, and -- changing from 21" ads to 16" ads in all newspapers. Also, the Arkansas Alumni Magazine was added to the budget. Gary Widner, in his report from Blackwood Martin, said that we should: Emphasize attractions in Fayetteville more; Avoid hillbilly impressions; Give more emphasis to the Walton Art' Center; and play up the trickle-down effect from Branson. Coy Kaylor commented that we need to hit the corporate trail because of the incoming regional airport; he said that we also need to promote more activities for tourists. Steve Ward noted that we need to focus more on convention development at this time. A discussion ensued as to what to do with people in this area on busy weekends such as ballgames. It was noted that there are not enough rooms locally, and that we need to reach some of the outlying areas such as Bentonville, Siloam Springs and Bella Vista. Mayor's Conference: Michael Green encouraged the Committee to come to a decision soon on setting a time for the Mayor's Conference. Joe Fennel explained that Pride in Dickson would like to use some A & P funds to revitalize Dickson Street, but Joe didn't feel that it was appropriate that he encourage it since he would be benefitting from it directly; however, Mike Green commented that funds could be used for this project as well as any other; Fred Vorsanger said that the 1% tax has been used for the Walton Center and the Community. Coy Kaylor suggested a task force to look into a convention center to benefit Fayetteville. At this time Brian Swain presented the financial report; HMR was up 14%. Steve Ward requested that the brochure fund be cut back and used for convention activities; Example: The Fayetteville Swim Team needs $375.00 for expenses for a concession tent, etc. The proceeds from the concessions will be donated to the Fayetteville Swim Team. Fred Vorsanger moved to set aside $5,000 out of Special Funds for convention activity needs. Joe Fennel seconded. Carried. y 4.40 Mike Green read a letter from Scott Linebaugh which said that the City wants to begin charging for water to the Air Museum. John Kalagias, Director of the Museum, said that the Museum is on a meter. Fred Vorsanger moved that the Chairman request that the City Board waive any money change for the water, since the Museum is a City -owned Building. Joe Fennel seconded. Carried. There was no further business; the meeting was adjourned. RESPECTFULLY SUBMITTED: Dede Carter Ellis, Director Convention & Visitor Development