HomeMy WebLinkAbout1992-07-06 - Minutesa
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GROUP:
DATE:
PRESIDING:
PRESENT:
ADVERTISING & PROMOTION COMMISSION
JULY 6, 1992
MICHAEL GREEN, CHAIRMAN
Mike Green, Mayor Fred Vorsanger, Pat Henry,
Jim Waselues, Bob Blackston, Susan Stirewalt,
Milissa Carroll, Dede Ellis, Ben Mayes, Marilyn
Johnson, Patti Irwin. •
CALL TO ORDER:
The meeting was called to order by Chairman Mike Green.
MONTHLY REPORTS:
MINUTES:
Pat Henry moved to approve the minutes as written and
recieved. Fred Vorsanger seconded. Motion carried.
FINANCIAL REPORT:
Ben Mayes presented the Financial Report to the Commission
noting the 14% increase in HMR taxes over June of last year.
ACTIVITY REPORT:
Dede Ellis presented the June, 1992 Activity Report. She
informed the Commission of the Post Anesthesia Care Nurses of
Arkansas meeting in Fayetteville on August 1-2, 1992, and the
National Academic Advisor's Association Convention which she
is working on for May, 1994.
OLD BUSINESS:
Northwest Arkansas Tour Guide: Susan Stirewalt presented a
new proposal for obtaining advertising in the Northwest
Arkansas Tour Guide. It is based on three pages of coop plus
one page of city ad. After the matter was discussed, Fred
Vorsanger moved to subsidize 30% up to 4 pages including one
page of city ad at $3,792. Bob Blackston second. Motion
carried.
Pat Henry emphasized that the HMR taxpayers should be given
priority in the matter.
Susan said that Dede Ellis should send a letter to all HMR
taxpayers informing them of the availability of this
advertising, and that they would get priority. After this,
the ads would become available to all Fayetteville
businesses.
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Mike Green expressed concern that the money for the subsidy
be tagged in the right category of the budget, i.e., Special
Projects, since that money hasn't been committed.
ADR/Hotel Occupancy Rate:, Marilyn. Johnson commented that the
ADR/Hotel. Occupancy figures are picking up. Fred Vorsanger
questioned why these figures are needed, and Marilyn replied
that they are needed to see what months need to be targeted
for marketing increases. Pat Henry said that he believed
they are needed.
Mike Green told the committee that the City Attorney, Jerry
Rose, should be consulted before giving out the figures.
Entranceway Beautification: Patti Irwin, City
Horticulturist, presented a recap of a meeting which was held
earlier on ways to beautify entranceways to the City. She
said that the one having the most potential is Razorback
Road. The other entranceways are Mission St. (Hwy 45), Hwy
71 South, and Wedington Road.
Solid signs of native stone would mark the entranceways
cost of $10,000 per sign: Patti said that garden clubs
civic clubs could adopt a sign and plant flowers arount
Locomotive: There was no update on the matter of the
locomotive at this point.
NEW BUSINESS:
at a
and
it.
Transitional Report - Blackwood/Martin: Susan Stirewalt
presented a report on Blackwood/Martins's transition to
become the City's Ad Agency. She said that the biggest
problem has been getting the material for the Tour Guide by
August, which necessitates getting the money situation
cleared up completely.
Retreat: Susan said that we need to think about a retreat,
and Mike Green suggested that we incorporate the retreat into
the August meeting.
Smokehouse Illustrations: A request from Diane Bostick was
made to use artist illustrations in an ad for the Smokehouse.
The City owns the illustrations. The artist will not charge
for them; however, Mayor Vorsanger felt that there should be
a reasonable charge, and the committee agreed. The concensus
was that letting them go for free would set a precedent.
Returned Peace Corp Volunteers: Marilyn Johnson mentioned
that there were sugnificantly fewer Peace Corp Volunteers
than had been expected As many as 1,500 were expected, and
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there were only about 400 who had turned in their
reservations so far.
There was no further business; the meeting was adjourned.
RESPECTFULLY SUBMITTED,
aee- Cay
Dede Carter Ellis
Convention & Visitor Development Director
4b
July 13, 1992
Dear HMR Taxpayer,
Your Fayetteville Advertising and Promotion Commission
encourages you to advertise in the 1993 Northwest Arkansas
Tour Guide. This guide is used to rspond to inquiries
generated by the Arkansas Newspaper Insert Program, and
requests through the State Tourism Devision. They are also
distributed at Tourist Information Centers, Travel Shows and
trouugh the Chamber of Commerce; a total circulation of
210,000.
In an effort to increase Fayetteville's overall visability in
this important publication, the A & P Commission will
subsidize 30% of your placement cost. There are limited
pages, and HMR taxpayers will get first priority.
Rates are as follows:
Full Page
Half Page
Quarter Page
Regular Cost
$2,160.00
$1,250.00
$ 790.00
Discounted Cost
$1,512.00
$ 875.00
$ 553.00
You will be contacted before the end of July by a
representative from Cranford Johnson Robinson Woods on behalf
of the Northwest Arkansas Tourism Association. We urge you
to participate in this cooperative advertising program.
If you have any questions, please feel free to call us.
Sincerely,
Dede Carter Ellis
Convention & Visitor Development Director
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