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HomeMy WebLinkAbout1992-05-11 - MinutesGROUP: ADVERTISING & PROMOTION COMMISSION
DATE: MAY 11, 1992
PRESIDING: MAYOR FRED VORSANGER
PRESENT: Fred Vorsanger, Bob Blackston, Pat Henry, Jim
Waselues, Joe Fennel, Steve Ward, Ben Mayes,
Susan Stirewalt, Dede Ellis, Allet Little.
CALL TO ORDER:
The meeting was called to order by Mayor Fred Vorsanger.
MONTHLY REPORTS:
MINUTES:
A motion was made to approve the minutes as written and
received. Carried.
FINANCIAL REPORT:
Ben Mayes presented the Financial Report to the commission.
ACTIVITY REPORT:
Dede'Eltis gave the April 1992 Activity Report to the Commission
for review. It was noted that the HMR tax showed a 17% increase
year to date.
OLD BUSINESS:
Agency Selection Process Review - Steve Ward discussed the change
in the advertising agency for the City of Fayetteville, and
reviewed how the proposals were presented and how a selection was
made.
Steve commented that we made a mistake when we ignored the agency
change last time, and both he & Jim Waselues suggested that in
the future the committee should meet ahead of time on such issues.
Color Brochures - Steve Ward showed the Color Brochures which have
a new picture and some changes inside.
Jefferson Travel Show - Steve Ward said that the Tulsa show last
month was,a failure as opposed to the Des Moines show. There was
very low attendance.
tie
NEW BUSINESS:
AARP Show - The commission discussed the AARP Travel Show which
willbyheld in San Antonio on June 2-4. It will be a large
show and is sponsored by HATA.
National Historical Presentation Week - Allet Little announced
that NHP week was taking place, and that its headquarters were
at Blair's house.
Entryway Improvements - Allet Little introduced Patti Irwin,
Horticulturist, who talked on beautifying. the City's entrances.
She stated that the immediate objective is to plant 390 trees in
area neighborhoods adjoining the four entrances into Fayetteville.
OTHER BUSINESS:
Fred Vorsanger introduced Susan Stirewalt, who will be the
representative of the new advertising agency Blackwood/Martin
& Associates.
Fredheld up the mock-up ad from MRGH which will be opposite the
U of A ad in Southern Living Magazine in September. The consensus
of the committee was that a few changes were needed. Susan said
she would take::.it and see that the changes were made.
Pat questionedhow we stand financially with MRGH, and would like
to know before June 15. He also questioned where we stand on
the locomotive issue.
Bob Blackston moved to ratify Blackwood/Martin & Associates as the
new Advertising agendy for the City, and Joe Fennel seconded.
Carried.
.,ADJOURNMENT:
There was no further. business The..meet_ing was adjourned.
RESPECTFULLY SUBMITTED:
e .. ..
Dede Carter Ellis
Convention -and Visitor Development Director
Fayetteville Chamber:of Commerce
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MAY ACTUAL
Tax Rev. $55,172
ACTIVITY REPORT
MAY, 1992
HMR SUMMARY
YTD ACTUAL ANNUAL BUDGET
$256,828 $558,868
SALES TAX
1991 - $449,544 1992 - $481,688
800 NUMBER
MAY, 1992 - 350 YTD - 3,071
CONVENTION ACTIVITY
PRESENTATIONS - 3 RECRUITED - 2
MAY, 1991
HMR COLLECTION COMPARISON
MAY, 1992
$50,832 $55,172
PERCENT INCREASE - 9 %
YTD - 1991 YTD - 1992
$223,752 $256,828
PERCENT INCREASE - 15 %
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