HomeMy WebLinkAbout1991-04-04 - MinutesGROUP: ADVERTISING & PROMOTIONS COMMISSION
DATE: APRIL 4, 1991
PRESIDING: MIKE GREEN
PRESENT: Mike Green, Fred Vorsanger, Steve Holcomb, Ed Barham,
Richard Shewmaker, Dan Coody, Alett Little, Michelle
Galloway, Diane Bostick, Daniel Hudgins, Jerry Rose,.
Pat Henry, Jim Crider, Melissa Carroll, and others
ABSENT: Steve Ward
CALL TO ORDER:
The meeting was called to order by Mike Green.
APPROVAL OF MINUTES:
A motion was made by Fred Vorsanger and seconded by Dan Coody to
approve the Minutes as written and received. Carried.
BUSINESS:
Contract Discussion - Paragraph 4D gives Fayetteville the right to
decide if other areas are competition. The contract was basically
written to address this issue if their were two banks in the same
city who were in direct competition with each other. Before MRGH
could enter into another contract to represent another city, we
would be notified and able to discuss our feelings.
Pat Henry suggested adding something that said MRGH would not
exceed the total budget of $160,000 annually. Record keeping
will be done by MRGH to stay on budget. •
Fred Vorsanger noted that there was no limitation in the contract
regarding trips to Fayetteville and expenses associated with those
trips. MRGH does hot see that as a problem but if it became a
problem then it could be addressed at that time and account service
time would be re-evaluated.
Pat Henry noted that the contract states that the Economic
Development Coordinator will have authority to approve advertising.
A motion was made by Dan Coody and seconded Pat Henry to approve
the Contract as written and presented. Carried.
Maps Session - MRGH is puting together a fact book on Fayetteville
that will be completed around May 1, 1991. A couple of weeks later
a meeting will be held to develop a strategic plan for the A & P
Commission. Each A & P Director should think of 10 people who they
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think would be beneficial at the meeting and turn the names in to
Mike Green By Thursday, April 11, 1991. MRGH suggested people such
as Bill Mitchell, Rick Schafer, John Lewis, Randy Rhine, Pat Donat;
etc. After all names are submitted, approximately 8-13 will be
chosen to serve.
Interim Promotional Plan - MRGH will work with -Michelle Galloway
through this interim period where not much needs to be done. MRGH
will obtain copies of magazines for A & P Commissioners when ads
are run.
Economic Development Report on Promotional Activities - Michelle
Galloway distributed information regarding activities such as
Plant the Town Red, Old Main Birthday Party Celebration, Fam Tour,
Travel Shows etc.
Financial Report - Michelle Galloway reported that a check for
$38,650.00 had been paid to the Air Museum which is the annual
allotment from the A & P Commission.
Chamber 1-800 Number Report - Melissa Carroll reported that the
tourism calls expected at the Chamber have been blocked by the
wrong number calls to the psychic center. Thousands of calls
have been received and completed. Several thousand more calls
have not been completed. A T & T is in the process of removing
North and South Carolina from the 1-800 area which should stop
approximately 60% of the psychic calls. There are also a large
number of calls coming from Texas but Steve Ward does not feel
that Texas could be removed simply because we draw so many tourists
from that area. Richard Shewmaker recommended changing the 1-800
number. The matter will be discussed further at the next meeting.
Monthly Meetings - Mike Green asked the commission to try to decide
on a regular meeting time for the commission. After some discussion,
the commission members decided to meet on the first Monday of every
month from 3:00 - 4:00. The next meeting will be May 6, 1991.
Special Projects - Diane Bostick asked what criteria was used by the
commission to decide whether a special project could receive special
funding from the A & P. Commission. Pat Henry stated that he thought
he had some guidelines which were developed some time ago and that he
would get a copy to Mike Green and the commission could discuss them
at its next meeting.
ADJOURNMENT:
The meeting was adjourned.
RESPECTFULLY. SUBMITTED:
ILL/Cl/XL cL Cu.0 o
MELISSA CARROLL
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FAYETTEVILLE HILTON
Executive Office
April 5, 1991
Dear Fellow Commissioners,
Enclosed please find the discussion draft that was initiated January 1990
but never had any motion to make a decision since it was first promoted.
According to the A&P Minutes we were supposed to decide in February, 1990,
but did not do.so.
This letter is just a reminder so that we can act one way or another.
Sincerely,
• Pat Henry,
• General Manager
PH: ew
cc: Fred Vorsanger
Coy Kaylor
Michael Green
Jim Waeleus
Joe Fennell
Dan Coody
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HILTON
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GROUP:
DATE:
PRESIDING:
PRESENT:
ABSENT:
OTHERS
PRESENT:
ACTION:
CITY ADVERTISING & PROMOTION COMMISSION
January 15, 1990
Michael Green
Michael Green, Fred Vorsanger, Coy Kaylor, Bill
Clodfelter, Jim Waseleus
Bill Martin, Nathan Combs
Richard Shewmaker, R
Susan Stirewalt, Pat
. Dale Christy, Mark Blackwood,
Henry, Ron Wood, Phyllis Rice
1. The meeting was called to order by Michael Green.
2. On a motion by Vorsanger, second by Waseleus, the
minutes of the December 4 meeting were approved as mailed.
3. Christy briefed the Commission on the budget as
recommended by the Budget Committee as attached to and made a
part of these minutes.
The Commission had full discussion of the elements
of this budget and agreed that it was a general plan to be
developed further after the City allocates the funds.
On a motion by Kaylor, second by Clodfelter, the
Commission voted unanimously to recommend this $300,000 budget
for 1990 to the City Board. Chairman Green announced that he
would get it considered in the City's budgeting process.
The Commission discussed the development of a
Special ojects policy to guide future consideration of re-
quests for fund allocation by the Commission. It was agreed
that members of the Commission would review the discussion
draft provided and communicate their individual suggestions
to Dale Christy for inclusion in a revised draft to be con-
sidered at the next meeting.
MEETING ADJOURNED
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GROUP:
DATE:
PRESIDING:
PRESENT:
ABSENT:
OTHERS
PRESENT:
CITY ADVERTISING & PROMOTION COMMISSION
February 26, 1990
Michael Green
Michael Green, Fred Vorsanger, Coy Kaylor, Jim
Waseleus
Bill Martin, Nathan Combs, Bill Clodfelter
Richard Shewmaker, R. Dale Christy, Mark Blackwood,
Susan Stirewalt, Ron Wood, Marilyn Johnson, Gwyn
Wood, Tom Jordan, Steve Selin
ACTION: 1. The meeting was called to order by Michael Green.
2. Minutes of the January 15 meeting were approved
without dissent.
3. Tom Jordan thanked the Commission for funding
provided for the reprint of the Air Museum brochure shown.
He also reported that the Museum is beginning work to pro-
vide space for the Tourist Information Center and he will
be coordinating this project with Dale Christy.
4. Nark Blackwood and Susan Stirewalt presented the
1990 Media Plan as recommended by Blackwood/Martin & Associ-
ates to utilize the $160,000 placement budget as approved.
On a motion by Green, second by Kaylor, the media plan was
approved as proposed.
5. Richard Shewmaker was asked to present further
information at our next meeting on his concept of developing
a local Arts & Crafts Fair as an annual event.
6. On a motion by Kaylor, second by Vorsanger, the
Commission voted to host a reception on a date that may be
agreeable in late March or early April for those collecting
the A & P tax and other merchants that may be interested in
co-op programs to encourage more visitors to Fayetteville.
The chairman appointed Coy Kaylor as chairman of the committee
to plan this event and authorized him to select his committee.
Jim Waseleus agreed to help.
7. Steve Selin briefed the Commission on the report
recently completed on Fayetteville Tourism. He offered his
help where needed to interpret the results or to help develop
follow-up programs that may be needed to increase visitor
traffic.
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8. The next regular meeting should be Monday,
March 26 at 3 p.m. A notice will be sent.
MEETING ADJOURNED