HomeMy WebLinkAbout1991-02-15 - MinutesGROUP: ADVERTISING & PROMOTION COMMISSION
DATE: FEBRUARY 15, 1991
PRESIDING: MICHAEL GREEN, CHAIRMAN
PRESENT: Michael Green, Pat Henry, Dan Coody, Coy Kaylor and Jim
Waseleus
ABSENT: Fred Vorsanger and Joe Fennell
OTHERS PRESENT: Richard Shewmaker, Alete Little, Michelle Galloway,
Susan Stirewalt, Mark Blackwood, Steve Ward and members of
the press.
CALL TO ORDER: The meeting was called to order by Michael Green at
2:30 p.m.
MINUTES: Motion by Coy Kaylor, seconded by Pat Henry to approve the
minutes of January 21 & 28 as amended. Carried.
SUB COMMITTEE REPORT: The sub -committee established to develop the
procedures to interview/hire an advertising agency gave
their report and recommendation. Those present reviewed the
written report and asked questions. Chairman Green
commended those on the sub -committee on the fine job they
had done. Motion by Coy Kaylor seconded by Pat Henry to
accept the recommendation and to accept the recommendation
and to implement the process.
The motion was amended by Coy Kaylor seconded by Jim
Waseleus tohave the contract run from April 1, 1991 through
December 31, 1993. Amendment carried. The motion was re-
turned to the floor for the vote and carried.
WARNER CABLE TV ADS: Steve Ward presented an overview of an offer
from Woody Bell, local manager of Warner Cable. The offer
is for Fayetteville to run a promotional TV ad on many of
their systems throughout the United States at no cost to
Fayetteville. Mark Blackwood then presented an overview and
proposal for an ad development, noting that if the ad place-
ment were charged to A & P for one 30 -second ad per day
for 60 days the cost would be $71,400 for air time. The
cost to develop such an ad would run normally $20-$30,000,
but due to available film footage etc., the cost for
production will run only $5,930. Mark Blackwood then
reviewed a proposed ad copy showing Fayetteville's quality
of Life, University, Business and Transportation.
Motion was made by Coy Kaylor, seconded
give the green light to the project and
Blackwood/Martin to develop the spot at
$5,930 as per the proposal. Motion carr
by Michael Green, to
to authorize
a cost not to exceed
ied.
Motion by Michael Green seconded by Jim Waseleus to have the
chairman of A & P Commission write a "thank you letter" to
Woody Bell and Warner Cable for their enormous contribution.
Motion carried.
Adjourned.