HomeMy WebLinkAbout1991-01-31 - Minutes411
• GROUP: A & P COMMISSION
SUB COMMITTEE
DATE: JANUARY 31, 1991
PRESENT: Coy Kaylor, Joe Fennell, Pat Henry
OTHERS: Alett Little, Michelle Galloway, Richard Shewmaker
and Steve Ward.
DISCUSSION:
•
Those present discussed the purpose of A & P, along with concerns
for direction, organization, funding, staffing and procedures of
the organization.
PRESENTATION:
The staff of the Economic Development Department made a presentation
on some of the recent advertising placed and the services available
locally for artistic work and inhouse capabilities.
FINDINGS:
Those present agreed on the following:
• Purpose of A & P - To advertise and promote the community of
Fayetteville.
• Structure - The Commission should set direction, policy and
budget. A staff person should implement the program and report
to the Commission.
• Ad Agency - An ad agency should be hired to do the creative work,
and coordinate ad placement and develop an advertising campaign.
The ad agency would work through the staff person.
• Questions for ad agency interview
What is your fee structure?
What are the qualification of your agency?
What are your resources for placing ads?
What is your turn around time for service?
What are the qualifications of your creative/art development?
(Examples of Work)
What are your perceptions of Fayetteville's needs?
What are your perceived plans for promotion of Fayetteville?
• Understand that the following
is part of the agreement and
control to work for the A & P Commission.
All art work, logos, slogans, copy etc., developed for the
A & P Commission is property of the A & P Commission.
The ad agency will work with a staff person and not directly with
the entire Commission.
••
A11 applicants will provide additional _4ferences.
Adjourned.
NEXT MEETING - THURSDAY, FEBRUARY 7 - 7:30 A.M.
FAYETTEVILLE HILTON
Thanks, Pat, for the breakfast!!!