HomeMy WebLinkAbout1990-12-03 - MinutesGROUP: ADVERTISING AND PROMOTION COMMISSION
DATE: DECEMBER 3, 1990
PRESIDING: MICHAEL GREEN, CHAIRMAN
PRESENT: Coy Kaylor, Pat Henry, Fred Vorsanger, and Michael
Green.
OTHERS PRESENT: Steven Ward, Richard Shewmaker, Alett Little, Michelle
Galloway, Mark Blackwood, Susan Stirewalt, Majorie
Harcrow and Rusty Meyer.
ABSENT: Bill Martin, Nathan Combs and Jim Waseleus
1. The meeting was called to order by Michael Green, Chairman.
2. A motion was made by Coy Kaylor and seconded by Fred
Vorsanger to approve the minutes as read. Carried.
3. Ad Agency Selection - Michael Green reported that due to the
process it was not possible to have an agency in place by
January 1, 1991, and recommended that the Commission extend
the existing contract with Blackwood/Martin for six months.
The Commission reviewed the interview process and the op-
tions in length of time to extend the existing contract.
Motion by Coy Kaylor and seconded by Pat Henry to extend the
contract with Blackwood/Martin for six months. Motion by
Fred Vorsanger and seconded by Michael Green to amend the
moti9on to a three month extensioin. Amendment carried.
Amended motion - carried.
4. Economic Development Update - The City Economic Development
staff was introduced and a update given on the departments
activities including: Round Table of A&P Commissions from
around the state was attended by Michelle Galloway which
included Community Festival Coordination, Group Tours and
Tour Travel Shows. Michelle felt many contacts had been
made and good ideas brought back from the conference.
Industrial Development - The major focus for advertising is
'through major development magazines on a national basis with
a major focus of the staff to develop a better community
packet for industrial prospects.
6 Convention Development - Promotionofthe CCE through
advertising in Successful Meetings is the major focus.
7 Marketing Plan - Richard Shewmaker presented a concept of a
Advisory Committee to recommend promotional activities for
Fayetteville and listed possible names. Fred Vorsanger and
Coy Kaylor agreed that existing activities need more
commmunity support and that this concept could be a means of
gaining community input and cooperation.
8. Guest Speaker - Richard Shewmaker introduced Rusty Meyer
from the Van Buren A & P Commission. Mr. Meyer noted a
enthusiasm to work together to promote the area, and offered
their support.
9. Marjorie Harcrow from the Van Buren Chamber noted their
advertising in the University's Alumni Association Magazine
and their effort to work with the Northwest Arkansas area.
10. Motion by Fred Vorsanger and seconded by Coy Kaylor to move
ahead with an Advisory Committee to develop a marketing
plan. Carried.
11. 800 Number Update - Steve Ward gave the Commission a review
of the 800 number activity noting that the low number of
callsreflects thelack of advertising the number in
September and October. Advertising of the number started in
November and that should give a better reflection of its
worth.
12. Adjourned.
r.