Press Alt + R to read the document text or Alt + P to download or print.
This document contains no pages.
HomeMy WebLinkAbout1990-10-08 - Minutes•
GROUP: ADVERTISING AND PROMOTIONS COMMISSION
DATE: OCTOBER 8, 1990
PRESIDING: MIKE GREEN
PRESENT: Mike Green, Fred Vorsanger, Pat Henry, Coy
Kaylor.
OTHERS
PRESENT:
Richard Shewmaker, Alett Little, Michelle
Galloway, Susan Stirewalt, Gary Weidner,
Judy Hufaker, Ben Mayes, Melissa Carroll
ABSENT: Nathan Combs,Bill Martin, Jim Waselus
1. The meeting was called to order by Mike Green.
2. A motion was made. by Coy Kaylor and seconded by Fred
Vorsanger to approve the minutes from the last meeting.
The motion carried.
3. A sample of the "display booth" was shown to the commission.
It was estimated that the cost was going to be about $6,000
for the booth (including production and design). The display
will be 8 feet by 10 feet and will show pictures of activities
and attractions in Fayetteville. The Tour Guide theme will be
used. "Fayetteville is Fantastic" will be printed at the top.
A motion was made by Coy Kaylor and seconded by Pat Henry to
elect Steve Ward to be the person to set d
7regulatx�.ns_regarding p acement and use of the display unit as
well as any fee s` schedules Cha may be needed. a er,will
store the display unit The motion carried.
4. The commission would like to have the 1-800 number to the
Chamber and have a report of the calls coming in as well as
information-on-where.the,calls-are-coming from
5. Discussion regarding the budget was quite lengthy. The
commission noted that the proposed budget of $336,000 is up
10% from last year. There was some debate over whether
the budget increase for publications was really justified.
The commission would like information supporting the increase.
This information should include cost for each response per
publication. Fred Vorsanger noted that this information was
crucial since this was the biggest item for expenditure.
Coy Kaylor made a motion that was seconded by Mike Green
to approve the $336,000 proposed budget but to reserve the
right to change line item amounts at a later date. The
motion carried.
6. The current advertising agency is under a contract that will
expire on 12-31-90. Three weeks will be used to solicit new
proposals. The City will set up a Selection Committee that
•
•
will receive proposals and conduct interviews. The Selection
Committee will recommend the firm they think should be chosen
and the A & P Commission will have to approve their selection.
A motion was made by Fred Vorsanger and seconded by Pat Henry
to let Mike Green sit on the Selection Committee as a rep-
resentative from the A & P Commission. The motion carried.
7f, --Discussion about the lack of interest in the Autumnfest
Chicken Cook -Off was brought to the attention of the
commission. The fact that Magic 107(5 sponsored the cook -
off possibly took away interest froth -other media sources to
promote it. Also, lack of community support and organization
appears to be hindering the growth of the festival as well as
keep it the quality festival it needs to be. The commission
believes that the additional staff hired by. the City should
help strengthen the festival in troubled areas. Commission
members were made aware that there are funds in the budget
-to=heir=with=Special`Events such -as Autumnfest and the -Old
Main Rededication.
8. The meeting was adjourned.
RESPECTIVELY SUBMITTED:
`rY1RE-400. C&'041
Melissa Carroll
•
I°1 C�
//) \U\ A6c
CA -14 (ficoc-0