HomeMy WebLinkAbout1989-12-04 - MinutesGROUP:
DATE:
PRESIDING:
PRESENT:
ABSENT:
OTHERS -.
PRESENT:
ACTION:
CITY ADVERTISING & PROMOTION COMMISSION
December 4, 1989
Michael Green
Michael Green, Fred Vorsanger,
Clodfelter, Nathan Combs, Bill
none
Coy Kaylor, Bill
Martin, Jim Waseleus
Richard Shewmaker, R. Dale Christy, Mark Blackwood,
Susan Stirewalt, Gary Weidner, Gwyn Wood, Pat Henry,
Zee Zee Moore, Scott Linebaugh, Shelby Woods, Phyllis
Rice, Ron Woods
1. The meeting was called to order by Michael Green.
2. On a motion by Vorsanger, second by Kaylor, the
minutes of the October 23 meeting were approved as mailed.
3. Richard Shewmaker introduced Shelby Woods of the
Woods Brothers Agency in Little Rock, the agency handling the
State advertising program.
Woods reviewed the process they have gone through to
plan the expanded advertising program made possible through
the passage of the 2% tourism tax expected to generate $4-5
million in 1990. He discussed the results of the independent
research which showsthat tourists will come to Arkansas for
the following reasons: (1) family attractions, (2) fishing,
(3).outdoors, (4) golf, (5) dining and entertainment, (6)
history. _
Creating an awareness of Arkansas is the primary goal
for 1990. The state will be concentrating on selected nearby
markets and will flood those markets with TV, radio, magazine,
print and outdoor advertising. They have developed some co-
op TV spot possibilities.
Printed materials have all been upgraded and will
feature the 1 -800 -Natural toll free number for information._
Copies of ads and tapes of commercials were reviewed.
4. The chairman opened discussion of how we should
proceed to discuss our 1990 program and the budget.
Scott Linebaugh presented some financial information
showing the status of the excess CEC fundsindicating an
available excess balance of approximately $405,000.
Christy distributed a recap of HMR tax collections
since the beginning of the program and indicated that this
tax should exceed $500,000 in collections this year.
Bill Martin suggested thatwe consider
City Board to allocate all available funds, at
level of $350,000, leaving. $50,000 for special
asking the
least to the
needs.
After discussion, it was agreed that we should have
a sub -committee to develop a marketing plan for 1990 and to
develop a budget request to fund that plan for the Commission
to consider at its next meeting. Chairman Green appointed
the following to serve on this sub -committee: Dale Christy,
Richard Shewmaker, Coy Kaylor, Pat Henry and Nathan Combs.
5. Mark Blackwood asked the Commission for action
on three items that need to be committed by year-end for
--Spring-publication:-
A. Newspaper insert $ 2,690.00
B. Southern Living 1,837.50
C. Spring Qtly. News. 800.00
On a motion by Combs, second by Vorsanger, these three
items were approved to be included in the 1990 budget.
MEETING ADJOURNED