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1995-03-13 - Agendas - Final
• MEETING NOTICE The Advertising and Promotion Commission will meet on Monday, March 13, 1995 at 2:00 p.m. in the Chamber of Commerce Conference Room. ADVERTISING AND PROMOTION COMMISSION March 13, 1995 2:00 p.m. Chamber of. Commerce I. Call to Order A. Introduce New Commissioner - Alex Jerde II. Reports A. Approval of Minutes for February B . Financial - Ben Mayes C. Convention and Visitor Activity - Marilyn Johnson D . Blackwood/Martin Agency Report - Susan Stirewalt III. Old Business A. Hot Air Balloon B . Exhibit Hall IV. New Business A. Parks and Recreation proposal for HMR tax - Susan Driver B . Advertising Agency Selection Criteria Adjourn GROUP: ADVERTISING & PROMOTION COMMISSION DATE: FEBRUARY 13, 1995 PRESIDING: COY KAYLOR, CHAIRMAN PRESENT: Woody Bassett, Joe Fennel, Fred Hanna, Coy Kaylor, Linda McBride, Jim Waselus, Steve Ward, Melissa Carroll CALL TO ORDER: The meeting was called to order by Coy Kaylor, Chairman. NEW APPOINTMENT: Committee members reviewed applications from four applicants (Alex Jerde, Cary Arsaga, David Coley, Mike Hopkins) to fill the seat on the commission vacated by Jon Davidson. A motion was made by Jim Waselus and seconded by Linda McBride that Alex Jerde be appointed to fill the seat on the Advertising & Promotion Commission vacated by Jon Davidson. Carried. MONTHLY REPORTS: Minutes - A motion was made by Linda McBride and seconded by Jim Waselus to approve the Minutes as presented. Carried. Financial Report - A motion was made by Woody Bassett and seconded by Fred Hanna to approve the Financial Report as presented. Carried. Convention & Visitor's Activity Report - A motion was made by Joe Fennel and seconded by Woody Bassett to approve the Convention and Visitor's Activity Report as presented. Carried. Agency Report - A motion was made by Joe Fennel and seconded by Jim Waselus to approve the Agency Report as presented. Carried. BUSINESS: CCE Bonds - David Hausam of LLAMA Co. reported that significant savings could still be realized if CCE bonds are refinanced in the near future. A motion was made by Joe Fennel and seconded by Linda McBride to recommend refinancing of the CCE bonds. Carried. Exhibit Hall - Joe Fennel reported that the subcommittee has looked at several different options for locating an exhibit hall and parking. The subcommittee members concluded that it is more important to have exhibition space attached to the conference center than to have exhibition space attached to parking facilities. Coy Kaylor directed the subcommittee to obtain more information and to include Randy Rhine in future meetings and discussions. Wal-Mart Conference - Joe Fennel reissued an invitation to commissioners to visit the Wal-Mart conference and agreed to contact commissioners with information on the conference. Hot Air Balloon - Commissioners received a formal proposal from John Strack and Dee Dietz regarding a hot air balloon to be used to advertise Fayetteville to potential tourists in other states around the country. Mark. Blackwood agreed to have Susan Stirewalt prepare a report for the next meeting which will include the number of audiences that could be reached and the approximate cost of each contact that would be made. ADJOURNMENT: The meeting was adjourned. RESPECTFULLY SUBMITTED: ThcJLGOCt. CSUILOCC Melissa Carroll Assistant to the President • • Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending February 28, 1995 Budget Item Public Notification (BMA Contract) Audit Expense Trolley Operations Collection Expense Convention Services Brochure Development .. 800 Telephone Number (Chamber) Lights of the Ozarks, Autumnfest - Springfest Music Festival Air Museum Park Improvements (Girls Softball Complex) Chamber of Commerce Contract Special Proiects Youth Center Tri-State Swimming Conf. Ark. Water Resources Center Conference University Museum Dinosaur Days Am. Legion Dept. of Ark. State Convention Northern Tourist Information Center Holiday Hoops Replacement Festival Lights - Square Gary Hampton Memorial Youth Invitational Joe Martin Memorial Stage Race American College Theatre Festival Advertising Square Gardens Maintenance NCAA Cross Country Advertising City Entranceway Enhancements Unobligated TOTAL 1995 BUDGET 1995 Budget $ 250,000 100 35,000 36,000 5,000 56,827 10,000 20,000 7,500 7,500 7,500 50,000 280,000 100,000 500 5,000 10,000 3,560 29,172 21,500 1,000 500 1,955 2,600 35,386 6,000 2,100 48,213 YTD Expenses February Remaining Expenses $22,937 $227,063 $22,937 100. 2,453 32,547. 2,228 5,839 30,161 2,842 5,000 • 34,440 . 22,387 34,440 2,500 7,500 2,500 20,000 7,500 2,880 4,620 2,880 1,219 6,281 1,219 12,500 37,500 12,500 280,000 50,000 50,000 500 795 6,000 $1,032,913 $142,063 500 5,000 10,000 3,560 29,172 21,500 1,000 0 1,160 2,600 35,386 0 2,100 48,213 795 $890,850 $82,341 City of Fayetteville, Arkansas Monthly HMR Tax Collections 1992-1994 1993 1994 1994 1995 1995 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 54,149 $ 71,070 February 51,929 60,389 March 54,606 64,306 April- 61,155 70,193 May 58,564 72,787 June . 57,092 73,001 July 58,219 . 71,576 August 70,637 78,508 September 68,287 76,833 October - 67,710 76,400 November 74,385 79,328 December 59,364 71,862 • Total $ 736 097 $ 866,253 100 80 60 40 31.25% $ 74,927 5.43% 16.29% 71,046 17.76% 14.78% 24.29% 27.87% 22.94% 11.14% 12.51% 12.83% 6.65% 21.05% 17.68% $ 145,973 11.04% 17.65% HMR Tax Collections By Month ig January February M rah • Apra 1HMRTAX May Ju e July August September October November December 1993 r, l; 1994. 1995 • February February February ACTIVITY REPORT FEBRUARY, 1995 1995: 1994: 1993: 800 NUMBER 407 370 248 YTD YTD YTD INQUIRY RESPONSES February 95 Tourist - 295 February 94 Tourist - 231 February 95 Advertising. Response - February 94 Advertising Response - February 95 Relocation - 321 February 94 Relocation - 217 1995: 1994: 1993: 742 658 393 1995 YTD - 506 1994 YTD - 428 319 1995 YTD- 1050 217 1994 YTD- 641 1995 YTD - 702 1994 YTD - 555 February 1995 Total Inquiries - 935 February 1994 Total Inquiries - 665 YTD 1995 Total Inquiries - 2,258 YTD 1994 Total Inquiries - 1,624 CONVENTION ACTIVITY Conventions - GIS Conference - First Night Ozarks World War II Commemorative meeting Sister City Conference College Theater Festival McDonald's corporation American Archery Activities Association Elderhostel Meetings - Springfest Chamber Business After Hours Lights of the Ozarks Travel Expo - Branson Arkansas Festival Association Convention Visitor Committee Northwest Arkansas Tourism Association Fayetteville A.M. Supertel Hospitality Arkansas Hospitality Assoc. Spring Trade Show NWA Legislative Day in Little Rock Media Relations - Where to Retire, William Schimmel Fayetteville City Profile Channel 4, Little Rock, Winner's giveaway - Hot Springs • • Media (February placement) - Arkansas Tour Guide Arkansas Alumni Northwest Arkansas Tour Guide Vacation Guides Spring Newspaper Insert Travel America. TRIP Convention South February HMR COLLECTION COMPARISON 1995: $71,046 February 1994: $60,389 17.65% YTD 1994: $131,469 11.04% Percent Increase YTD 1995: $145,973 Percent Increase TOP TEN HMR COLLECTIONS - FEBRUARY Hilton Clarion Chili's Kirby's Ryan's Jose's Red Lobster A.Q. McDonald's 50's Dixie Cafe • AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA PR RI sc SD TN TX UT VT VA WA WV WI WY Can 3 Tot. 211 295 TOURIST INQUIRY 1995 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 0 3 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 51 74 0 0 0 0 0 0 0 0 0 0 16 17 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 3 2 0 0 0 0 0 0 0 0. 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 2 0 0 0 0 0 0 0 0 0 0 7 .8 - 0 0 0 0 0 0 0 0 0 0 8 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10 13 0 0 0 0 0 0 0 0 0 0 4 2 0 0 0 0 0 0 0 0. 0 0 1 8 0 0 0 0 0 0 0 0 0 0 5 7 0 0 0 0 0 0 0 0 A 0 1 1 0 0 0 0 0 0 0 0 0 0 7 12 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 2 4 0 0 0 0 0 0 0 0 0 0 3 7 0 0 0 0 0 0 0 0 0 0 4 20 0 0 0 0 0 0 0 0 0 0 1 4 0 0 0 0 0 0 0 0 0 0 12 16 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 2 0 0 0 0 0 0 0 0 0 0 2 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0. 0 0 0 0 4 3 0 0 0 0 0 0 0 0 0 0 3 4 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 3 9 0 0 0 0 0 0 0 0 0 0 7 14 0 0 0 0 0 0 0 0 0 0 1 2 0 0 0 0 0 0 0 0 0 0 2 4 0 0 0 0 0 0 0 0 0 0 o o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 8 6 0 0 0 0 0 0 0 0 0 0 16 29 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1. 3 0 0 0 0 0 0 0 0 0 0 4 2 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 8 7 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 2 • AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA - MI MN MS MO MT NE NV NH NJ NM NY NC ND 014 OK OR PA PR RI SC SD TN TX UT VT VA • WA WV WI WY Can RELOCATION INQUIRY 1995 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 3 2 0 0 0 0 0 0 0 0 0 0 1 2 0 0 0 0 0 0 0 0 0 0 10 4 0 0 0 0 0 0 0 0 0 0 55 53 0 0 0 0 0 0 0 0 0 0 56 36 0 0 0 " 0 0 0 0 0 0 0 11 8 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 13 3 0 0 0 0 0 0 0 0 0 0 4 3 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 13 18 0 0 0 0 0 0 0 0 0 0 4 8 0 0 0 0 0 0 0 0 0 0 5 8 0 0 0 0 _0 0 0 0 0 0 9 12 0 0 0 0 0 0 0 0_ 0 0 0 1 0 0 0 0 0 0 0 0 0 0 11 10 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 4 1 0 0 0 0 0 0 0 0 0 0 6 2 0 0 0 0 0 0 0 0 0 0 2 1 0 0 0 0 0 0 0 0 0 0 7 4 0 0 0 0 0 0 0 0 0 0 12 19 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 1 0 0 0 0 0 0 0 0 0 0 1 2 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 6 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 6 9 0 0 0 0 0 0 0 0 0 0 4 4 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 2 2 0 0 0 0 0 0 0 0 0 0 19 15 0 0 0 0 0 0 0 0 0 0 5 6 0 0 0 0 0 0 0 0 0 0 8 7 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 5 3 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 5 6 0 0 0 0 0 0 0 0 0 0 43 41 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 10 8 0 0 0 0 0 0 0 0 0 0 7 4 0 0 0 0 0. 0 0 0. 0 0 0 :0 0 0 0 0 0 0 0 0 0 0 7 4 0 0. 0 0 0 0 0 0 0 0 1 2 0 0 0 0 0 0 0 0 0 0 7 7 381 321 • • Advertising Inquiry 1995 March 01 JAN FEB MAR APR MAY JUN JUL AG SEP OT NV DEC AT BN BY CB 175 CH 226 139 CR CS CT DM DS FE GL HA KN . LA - ML 14 16 MM NC NTG 23 19 DS SL 61 57 SM SNL TA 14 TG 7 TM 27 7 TP rw 19 67 USA VP 179 VUS Tot. BA BN BY CB CH CR CS CT DM DS FE GL HA KN LA ML 731 319 BACKPACKER BIRMINGHAM NEWS BYWAYS COLUMBIA STATE COUNTRY HOME COURIER CONVENTION SOUTH AAA CAR 7 TRAVEL D -THE MAG. OF DALLAS DESTINATIONS FRIENDLY EXCHANGE GROUP TRAVEL LEADER HOME & AWAY KNOXVILLE NEWS LAFAYETTE ADVERTISER MIDWEST LIVING MM NC NTG OS SL SM SNL TA TG TM TP TW USA VP VUS - MIDWEST MOTORIST - NEW CHOICES - NATA - OUTSIDE - SOUTHERN LIVING - SUCCESSFUL MEETINGS - SPRINGFIELD NEWS LEADER - TRAVEL AMERICA - SOUTHERN LIV. TRAVEL - TEXAS MONTHLY - TRIP - TULSA WORLD - USA WEEKEND - VACATIONS PUBLICATIONS - VISTA USA • Advertising Inquiry by State FEBRUARY 1995 AT CH ML NTG TA TG TM TP SL AL 0 4 0 0 0 0 0 0 0 0 1 AK 0 1 0 0 0 0 0 0 0 0 0 AZ 0 2 0 0 1 0 0 0 0 0 1 AR 0 3 0 0 2 0 0 0 0 6 3 CA 0 14 0 1 0 0 0 0 0 0 0 CO 0 3 0 0 0 0 0 0 0 0 0 CT 0 1 0 0 2 0 0 0 0 2 0 DE 0 1 0 0 0 0 0 0 0 0 0 DC 0 1 0 0 0 0 0 0 0 0 0 FL 0 7 0 0 1 0 0 0 0 3 5 GA 0 4 0 1 2 0 0 0 0 7 •2 HI 0 1 0 0 0 0 0. 0 0 0 0 ID 0 1 0 0 0 0 0 0 0 0 0 IL 0 11 0 1 0 2 0 0 0 3 0 IN 0 2 0 0 1 1 0 0 0 1 0 IA 0 6 0 0 0 1 0 0 0 0 0 KS 0 3 0 1 0 1 0 0 0- 2 0 KY 0 2 0 0 0 1 0 0 0 0 2 LA 0 2 0 0 0 0 0 1 0 0 4 ME 0 1 0 0 0 0 0 0 0 0 0 MD 0 1 0 0 0 0 0 0 0 1 2 MA 0 2 0 0 0 0 0 0 0 2 0 •MI 0 6 0 1 3 1 0 0 0 1 0 MN 0 4 0 1 0 0 0 0 0 1 1 MS 0 0 0 0 0 0 0 0 0 3 4 MO 0 3 0 2 1 2 0 1 0 1 5 MT 0 1 0 0 0 1 0 . 0 0 0 0 NE 0 1 0 2 0 0 0 0 0 0 0 NV 0 1 0 0 0 0. 0 0 0 0 0 NH 0 1 0 0 0 0 0 0 0 0 0 NJ 0 4 0 0 1 0 0 0 0 2 0 NM 0 0 0 0 0 0 0 0 0 0 0 NY 0 4 0 1 0 0 0 0 0 3 2 NC 0 0 0 0 0 0 0 0 0 0 4 ND 0 1 0 1 0 0 0 0 0 0 0 OH 0 3 0 1 0 1 0 0 0 0 0 OK 0 0 0 0 1 0 0 0 0 5 5 OR 0 1 0 0 0 0 0 0 0 0 0 PA 0 3 0 0 1 0 0 0 0 0 1 PR 0 0 0 0 0 0 0 0 0 0 0 RI 0 0 0 0 0 0 0 0 0 1 0 SC 0 1 0 0 0 0 0 0 0 1. 3 SD 0 0 0 0 0 0 0 0 0 1 0 TN 0 3 0 0 1 0 0 0 0 4 6 TX 0 6 0 0 1 1 0 5 0 12 5 UT 0 3 0 0 0 0 0 0 0 0 0 VT 0 2 0 0 0 0 0 0 0 0 0 VA 0 4 0 0 0 0 0 0 0 2 1 WA 0 4 0 0 0 0 0 0 0 0 0 • WV 0 0 0 0 0 0 0 0 0 0 0 WI 0 , 6 0 3 1 2 0 0 0 3 0. WY 0 0 0 0 0 0 0 0 0 0 0 CAN 0 4 0 0 0 0 0 0 0 0 0 139 16 19 14 7 67 57 Total 319 TOTAL 5 1 4 14 15 3 5 1 1 16 16 1 1 17 5 7 7 5 7 1 4 4 12 7 7 15 2 3 1 1 7 0 10 4 2 5 11 1 5 0 1 5 1 14 30 3 2 7 4 0 15 0 4 • • TO: Fayetteville A & P Commission FROM: Susan Stirewalt Blackwood/Martin & Assoc. Advertising RE: Hot Air Balloon Evaluation After reviewing the hot air balloon proposal submitted by John Strack and Dee Deitz we offer the following comments and recommendation. These are based on using the balloon as an advertising medium. - We agree that Hot Air Balloons are attention getting and create excitement wherever they appear. The Hot Air Balloon Events do receive alot of publicity. - While it is appealing to have the Fayetteville logo and 800 # appear on the balloon, we question the number of responses it would actually generate. And also question the conversion of those responses. - Using the colorful balloon in advertising would be great if there was a balloon event held locally. It does not really represent Fayetteville. - The following shows different media and their average cost to reach 1000 people; MEDIA AVG. COST PER THOUSAND National Magazine Ad $5 - $6 Regional Magazine Ad $15 Television Spot $15 Radio Spot $20 Billboard $2.50 HOT AIR BALLOON existing/200m exposure - Year 1 $75 Year 2 $30 BLACKWOOD/MARTIN & ASSOCIATES, INC. 3 EAST COLT SQUARE DRIVE • FAYETTEVILLE, AR 72703 POST OFFICE BOX 1968 • FAYETTEVILLE, AR 72702-1968 PHONE 501-442-9803 • FAX 501-442-3092 American Association of Advertising Agencies • Promotion Martoting Association of Aca • • • RECOMMENDATION: It is our recommendation that a Hot Air Balloon Sponsorship is not an efficient or effective advertising vehicle to generate tourism inquiries. While it does attract attention it does not enable us to communicate Fayetteville's attributes, location and events as well as the traditional media currently being used. This is necessary in generating quality responses.