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Home My WebLink About1995-02-13 - Agendas - Final• MEETING NOTICE The Advertising and Promotion Commission will meet on Monday, February 13, 199grat 2:00 p.m. in the Chamber of Commerce Conference Room. ADVERTISING AND PROMOTION COMMISSION February 13, 199$ 2:00 p.m. I. Call to Order A. Appoint New Commissioner Chamber of Commerce II. Reports A. Approval of Minutes for January B . Financial - Ben Mayes C. Convention and Visitor Activity - Steve Ward 1994 Annual Report D . Blackwood/Martin Agency Report - Mark Blackwood III. Old Business 2 A. Motion to refinance C. C. E. Bonds with saved funds earmarked to exhibit hall B . Exhibit Hall IV. New Business A. Hot Air Balloon proposal - Dee Dietz V. Adjourn APPLICATION, FORM For appointment to City Boards, Commissions, and Committees ***Please Print or Type all Answers*** • NANE:_b_lex Jerdp / r y n Soc. Sec. f .c (If married, please give spouse's first name ) Circulation: (Do not write in this space.) 1178 Prinrrtnn Resident Street Address • RECEIVED I -13=95 CITY CLERK'S OFFICE • Fayetteville, AR 72701 City Zip Code Same Mailing Address Zip Code TELEPHONE NUMBER: Hone: 521-3086 Business:442-5555 OCCUPATION/EMPLOYER NAME: Gen. Mgr. Fay. Hilton LENGTH OF RESIDENCY 1N FAYETTEVILLE 2 + Years CHOICE OF CaMMITTEE: A&P Commission Terminate: Appointed: Term Expires: Replaced: REFERENCES: Name Jon Davidson Address 2233 Blue Mesa Dr. Fayetteville Phone 582-0189 Nare Marilyn Johnson Address1969 Austin Dr. Fayetteville Phone 521-1969 1. What are your qualifications for serving on this committee, including education end expertise in the subject matter? T have heen working i'1 the bncpitality indnctry far a Intal nf lfl ran., and have been exposed to many various types of promotional programs during this time. T have had the opportunity to witness the planning and construction St. Cloud. Minnesota T have fivr years nf rollega rxperienre also gained in the St. Cloud area. 2. Why would you like to be considered for appointment to this committee? Within tho next fobs yon rc, the impart nf n rory nnal airpnrt, in my npininn, will make a cignifir_ant rhango in thp gnact traffic that the city at this paint enjnyc Wo ac a hntol nood to actively pnrcne tho rnnventinn market at this time cn that we may cannre flltnre hncinaca T helieve that the A £ P Cnmmiccinn would he m. wnnderfnl natiot fnr ideas and fntitrA pTanning- • Pel"/ RETURN THIS APPLICATION TO: 9t.__•, fwars, City Clerk's Office, 113 W. Mountain St., Fayetteville. If you have any questions, call 575-8323. If you are not appointed, your application will be kept for one year end will automatically be resubmitted during that time. After a year if you want to be considered for a position, you will need to reapply. GROUP: DATE: PRESENT: ADVERTISING & PROMOTION COMMISSION January 9, 1994 Jim Waselues Joe Fennel Woody Bassett Jon Davidson Linda McBride Fred Hanna ABSENT: Coy Kaylor Susan Stirewalt Ben Mayes Jerry Rose Brian Swain Marilyn Johnson CALL TO ORDER: The meeting was called to order by Commissioner Joe Fennel at 2:00 p.m. at the Chamber of Commerce. ELECTION OF CHAIRMAN FOR 1995 It was moved by Joe Fennel, second by Linda McBride to re- elect Coy Kaylor chairman Motion carried. MONTHLY REPORTS: MINUTES It was moved by McBride, second by Waselues that the minutes of the December meeting be approved. Motion carried. • FINANCIAL Ben Mayes presented the financial report for December. HMR collections were $71,648 in December an increase of 20.69% over 1993 collections. Total year to date collections are $866,039, an increase of 20.69%. December expenditures were $48,455. Year to date expenditures $832,040. • Moved by Waselues, second by McBride to approve the financial report. Motion carried. Motion by Mayor Hanna to approve roll forwards for 1995 budget in the amount of $337,393, second by McBride. Motion carried. ACTIVITY REPORT Marilyn Johnson reviewed December activities of Convention Visitor Development. 800 number calls received in December continued to increase over 1993 with 8373 calls received year-to-date. Total inquiry responses for December were 2138. Year to date inquiries received total 34,318. Convention activity has involved working with GIS Conference, Indian Conference, Sister City Conference and commemorative events for World War II. Moved by McBride, second by Hanna to approve the Convention Visitor Report. Motion carried. AGENCY REPORT Susan Stirewalt reported on Agency activity planning for 1995 placement and updating 4 color brochure. The 1995 creative will focus on events. • Moved by Waselues, second by McBride to approve the agency report. Motion carried. OLD BUSINESS: EXHIBIT HALL Ben Mayes presented a history of the HMR tax collections in Fayetteville. Jerry Rose presented options available to the A & P Commission regarding refinancing existing CCE bonds because of lower interest rates. Jon Davidson said the Exhibit Hall issue should be referred to a subcommittee for site selection and acquisition cost estimates. Mayor Hanna suggested the following possibilities 1) build exhibit hall on top of the present parking deck; 2) the city owned parking lots north of Mcllroy Bank; and 3) the Ozark Theatre building and parking lot behind and the possibility of closing Center Street. Linda McBride thanked Jim Hatfield for his proposal but said with the money available the Commission can't afford to buy his property. It was the concensus of the members not to pursue looking into the Hatfield property any further. Randy Rhine issued an invitation for the Commission members to see the Wal-Mart Real Estate conference and how we are accommodating their needs with our facilities. Marilyn Johnson was asked to set a subcommittee meeting on the Exhibit Hall. NEW BUSINESS: JOE MARTIN MEMORIAL STAGE RACE John Lewis presented a request from the Joe Martin Memorial Bike Stage Race for $1955 to cover advertising costs. Motion to approve the request by Hanna, second by Bassett. Carried. RESIGNATION OF JON DAVIDSON Moved by McBride to reluctantly accept the resignation of Jon Davidson as an A & P Commissioner because he is moving to Sioux Falls, South Dakota, second by Hanna. Motion carried. Marilyn Johnson will notify City Clerk to advertise for a replacement. OTHER BUSINESS: Commissioners were given a list of the coverage of the Prime Network and a breakdown of the 41,421 subscribers which will be exposed to the NCAA Cross County Nationals video. There being no further business, the meeting was adjourned. Respectfully submitted, Plaufiri Marilyn Johnson Director Convention and Visitor Development City of Fayetteville, Arkansas Monthly HMR Tax Collections 1992-1994 P 1993 1994 1994 1995 1995 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 54,149 $ 71,070 31.25% $ 74,927 5.43% February 51,929 60,389 16.29% March 54,606 64,306 17.76% April 61,155 70,193 14.78% May 58,564 72,787 24.29% June 57,092 73,001 27.87% July 58,219 71,576 22.94% August 70,637 78,508 11.14% September 68,287 76,833 12.51% October 67,710 76,400 12.83% November 74,385 79,328 6.65% December 59,364 71,862 21.05% • Total $ 736,097 $ 866,253 17.68% $ 74,927 5.43% 80 70 4150 40 30 20 10 HMR Tax Collections By Month WEE 1HMRTAX January February March April M y June July August 1993 1994 1995 Sept tuber Oe ober November December Advertising & Promotion Commission Financial Report -, Expenditures For the Month Ending January 31, 1995 Budget Item 1995 YTD January Budget Expenses Remaining Expenses Public Notification (BMA Contract) $250,000 $250,000 Audit Expense 100 100 Trolley Operations 35,000 35,000 Collection Expense 36,000 2,997 33,003 2,997 Convention Services 5,000 5,000 Brochure Development 56,827 56,827 800 Telephone Number (Chamber) 10,000 10,000 Lights of the Ozarks 20,000 20,000 Autumnfest 7,500 7,500 Springfest 7,500 7,500 Music Festival 7,500 7,500 Air Museum 50,000 50,000 Park Improvements (Girls Softball Complex) 280,000 280,000 Chamber of Commerce Contract 100,000 50,000 50,000 50,000 Special Projects Youth Center Tri-State Swimming Conf. 500 Ark. Water Resources Center Conference 5,000 University Museum Dinosaur Days 10,000 non Am. Legion Dept. of Ark. State Convention 3,560 Northern Tourist Information Center 29,172 Holiday Hoops 21,500 Replacement Festival Lights - Square 1,000 Gary Hampton Memorial Youth Invitational 500 Joe Martin Memorial Stage Race 1,955 American College Theatre Festival Advertising 2,600 Square Gardens Maintenance 35,386 NCM Cross Country Advertising 6,000 City Entranceway Enhancements 2,100 Unobligated 48,213 500 6,000 500 5,000 10,000 3,560 29,172 21,500 1,000 0 1,955 2,600 35,386 0 2,100 48,213 500 6,000 TOTAL 1995 BUDGET $1,032,913 $59,497 $973,416 $59,497 • • Advertising & Promotion Commission Financial Report - Expenditures For the Year Ending December 31, 1994 (Unaudited) Budget Item • 800 Telephone Number (Chamber of Commerce) Air Museum Audit Expense Chamber of Commerce Contract Collection Expense Convention Development Convention Folders Convention Services Public Notification (BMA Contract) Trolley Program - Ozark Public Transit & Misc. Trolley Purchase Festival Support: Springfest Music Festival Autumnfest Lights of the Ozarks Brochures: University Museum Parks Brochure Brochures `Park Improvements Girls Softball Fields Special Protects: 4 Corners Ancestor Fair AAU Region IX Track Meet Advertising Air Museum - Aircraft Transportation Airport Brochure Rack American College Theatre Festival Am. Legion Mid -South Regional Toumament Ark. Federation of Gymnastics T -Shirts City Entrances CEC Equipment Replacement Fay. Lakes Restoration Project File Photo Updates Henry Awards Contribution Joe Martin Memorial Stage Race (Fay. Wheelmen) Lights of Ozarks - Dismantling Mayors Conference on Tourism (Carryover) NATA Co-op Advertising NCAA Championship Banner NCAA Cross Country Advertising NCAA Women's Regional T -Shirts Razorback Highway Signs Sound System - Downtown Square Square Gardens Maintenance •Walton Arts Center Advertising Washington County Historical Society WRMC Benefit Gala Advertising Unallocated TOTAL 1994 Budget $10,000 50,000 100 100,000 30,000 47,500 6,474 5,000 200,000 71,500 52,500 9,000 9,000 9,000 29,000 4555 6,842 23,158 280,000 2,000 550 3,500 257 3,000 13,120 1,500 2,100 200,000 25,000 2500 500 1,955 170 3,000 6,048 495 10,000 1,500 1,505 10,000 40,000 4,000 12,500 2,000 66,072 $1556,901 $835,301 $521,600 YTD Expenses Remaining $10,000 50,000 100 99,068 34,650 12,663 3,927 1,622 200,108 31,992 22179 9,000 9,000 9,000 29,000 4,555 6,035 13,331 $0 0 0 932 (4,650) 34,837 2,547 3,378 (108) 39,508 30,321 0 0 0 0 (0) 807 9,827 280,000 2,000 0 550 0 2,988 512 257 3,000 12,120 1,000 1,425 75 2,100 200,000 0 25,000 0 2,445 55 500 0 1,955 0 100 70 3,000 4,840 1,208 495 0 . 10,000 1,500 0 1,416 89 8,966 1534 4,614 35,386 3,657 343 12,500 2,000 0 66,072 • January December December ACTIVITY REPORT DECEMBER, 1994 1995: 1994: 1993: 800 NUMBER 335 288 145 YTD 1995: YTD 1994: YTD 1993: INQUIRY RESPONSES January 95 Tourist - 211 January 94 Tourist - 197 January 95 Advertising Response - January 94 Advertising Response - January 95 Relocation - 381 January 94 Relocation - 338 199 199 731 424 January 1995 Total Inquiries January 1994 Total Inquiries YTD 1995 Total Inquiries - YTD 1994 Total Inquiries - CONVENTION ACTIVITY 335 288 145 5 YTD - 211 4 YTD - 197 1995 YTD- 731 1994 YTD- 424 1994 YTD - 381 1993 YTD - 338 - 1323 - 959 1,323 959 Conventions/Meetings - GIS Conference 50th Anniversary - World War II Meetings - Arkansas Hospitality Spring Trade Show Northwest Arkansas Tourism Association Travel South Autumnfest Board of Directors Convention & Visitor Committee Arkansas Festival Association Board of Directors SERTOMA - speech Fayetteville A.M. Hotel and Sales meeting First Night - Tobi Kaufman Monthly master Calendar of Events printed in Northwest Arkansas Times Media Relations - Arkansas Business Cranford Johnson Robinson Woods Northwest Arkansas Times - Retirement article, exhibit hall article Fayetteville City Guide Channel 4, Little Rock, Winner's giveaway Media (December placement) - Arkansas Tour Guide Arkansas Alumni Northwest Arkansas Tour Guide TRIP Successful Meetings • HMR COLLECTION COMPARISON January 1995: $74,927 January 1994: $71,070 Percent Increase 5.43% YTD 1995: $ 74,927 YTD 1994: $ 71,070 Percent Increase 31.25% TOP TEN HMR COLLECTIONS - JANUARY Clarion Hilton Red Lobster Kirby's Jose's Chili's Ryan's McDonald's 50 A.Q. Luby's AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA • MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA PR RI SC SD • TN TX UT VT VA WA WV WI WY Can RELOCATION INQUIRY 1995 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 3 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 10 0 0 0 0 0 0 0 0 0 0 0 55 0 0 0 0 0 0 0 0 0 0 0 56 0 0 0 0 0 0 0 0 0 0 0 11 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 13 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 5 0 0 0 0 0 0 0 0 0 0 0 9 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 6 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 7 0 0 0 0 0 0 0 0 0 0 0 12 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 6 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 6 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 19 0 0 0 0 0 0 0 0 0 0 0 5 0 0 0 0 0 0 0 0 0 0 0 8 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 5 0 0 0 0 0 0. 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 0 0 0 0 0 0 0 0 0 0 0 43 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 10 0 0 0 0 0 0 0 0 0 0 0 7 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 7 381 • AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA • MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA PR RI SC SD TN TX UT VT VA WA • WV WI WY Can 3 Tot. 211 TOURIST INQUIRY 1995 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 51 0 0 0 0 0 0 0 0 0 0 0 16 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 7 0 0 0 0 0 0 0 0 0 0 0 8 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 10 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 5 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 7 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 12 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 40 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 7 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0. 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 8 0 0 0 0 0 0 0 0 0 0 0 16 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0. 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 8 0 0 .0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 • • • Advertising JANUA JAN FEB MAR APR MAY Inquiry 1995 RY 31 JUN JUL AG SEP OT NV DEC AT 175 BN BY CB 226 CH CR CS CT DM DS FE GL HA KN LA ML 14 MM NC NTG 23 OS SL 61 SM SNL TA TG 7 TM 27 TP 19 TW USA VP 179 VUS BA BN BY CB CH CR CS CT DM DS FE GL HA KN • LA ML TOT 731 - BACKPACKER - BIRMINGHAM NEWS - BYWAYS - COLUMBIA STATE - COUNTRY HOME - COURIER - CONVENTION SOUTH - AAA CAR 7 TRAVEL - D -THE MAG, OF DALLAS - DESTINATIONS - FRIENDLY EXCHANGE - GROUP TRAVEL LEADER - HOME & AWAY - KNOXVILLE NEWS - LAFAYETTE ADVERTISER - MIDWEST LIVING MM NC NTG OS SL SM SNL TA TG TM TP TW USA VP VUS - MIDWEST MOTORIST - NEW CHOICES - NATA - OUTSIDE - SOUTHERN LIVING - SUCCESSFUL MEETINGS - SPRINGFIELD NEWS LEADER - TRAVEL AMERICA - SOUTHERN LIV. TRAVEL - TEXAS MONTHLY - TRIP - TULSA WORLD - USA WEEKEND - VACATIONS PUBLICATIONS - VISTA USA • Advertising Inquiry by State JANUARY 1995 AT CH ML NTG TG TM AL 1 1 0 0 0 1 0 AK 1 1 0 0 0 0 0 AZ 6 3 0 0 0 0 0 AR 18 4 0 0 0 0 0 CA 20 20 0 0 3 1 0 CO 4 2 0 0 0 0 0 CT 3 3 0 0 1 0 0 DE 1 0 0 0 0 0 0 DC 0 0 0 0 0 0 0 FL 6 6 0 1 4 0 0 GA 3 2 0 0 0 0 0 HI 0 0 0 0 0 0 0 ID 0 0 0 0 0 0 0 IL 9 23 0 4 2 0 0 IN 3 6 0 1 1 0 0 IA 4 6 0 1 1 0 0 KS 7 2 0 0 0 0 0 KY 0 2. 0 1 0 0 0 LA 4 4 0 0 0 0 0 ME 0 0 0 0 0 0 0 MD 1 3 0 0 0 0 0 MA 1 2 0 0 0 0 0 .MI 5 14 0 0 0 1 0 MN 11 9 0 1 2 0 0 MS 4 2 0 0 0 0 0 MO 8 2 0 1 1 0 0 MT 0 1 0 1 0 0 0 NE 1 4 0 0 0 0 0 NV 0 0 0 0 0 0 0 NH 0 2 0 0 0 0 0 NJ 1 1 0 0 0 0 0 NM 1 2 0 0 0 0 0 NY 5. 10 0 1 1 0 0 NC 2 5 0 0 0 1 0 ND 0 0 0 0 0 0 0 OH 4 16 0 1 2 0 0 OK 9 6 0 0 0 0 0 OR 2 2 0 0 0 0 0 PA 2 20 0 0 0 0 0 PR 0 0 0 0 0 0 0 RI 0 4 0 0 0 0 0 SC 0 0 0 0 0 0 0 SD 1 0 0 0 0 0 0 TN 0 7 0 0 0 1 0 TX 14 9 0 0 3 1 0 UT 1 1 0 0 0 0 0 VT 0 0 0 0 0 0 0 VA 1 6 0 0 0 1 0 WA 4 5 0 0 0 0 0 • WV 0 1 0 0 0 0 0 WI 7 7 0 1 1 0 0 WY 0 0 0 0 0 0 0 CAN 0 0 0 0 1 0 0 175 226 14 23 7 0 0 1 0 0 0 0 1 0 0 20 0 0 0 0 0 0 0 0 27 3 0 9 5 20 3 3 1 0 14 5 0 0 13 4 2 1 3 3 0 1 1 10 6 0 2 0 1 2 2 4 0 12 1 0 5 7 0 6 1 0 1 0 5 14 2 0 3 1 0 2 0 1 179 Total 731 TP SL 1 4 0 0 0 0 1 4 0 2 0 0 0 0 0 1 0 0 4 5 0 4 0 0 0 0 2 2 0 0 0 0 0 0 0 0 0 10 0 0 0 3 2 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 0 0 0 5 0 1 0 0 2 0 0 0 0 0 0 1 0 0 0 7 5 5 0 0 0 0 0 3 1 0 0 0 0 1 0 0 0 0 19 61 TOTAL 12 2 18 33 66 9 10 3 0 44 14 0 0 57 15 14 10 6 21 0 8 8 30 29 6 16 2 6 2 4 6 3 31 11 0 33 30 4 32 1 4 2 1 20 56 4 0 14 12 1 19 1 2 • • Fayettevble • • CHAMBER OF COMMERCE 1 9 9 4 ANNUAL REPORT CONVENTION AND VISITOR DEVELOPMENT FAYETTEVILLE CHAMBER OF COMMERCE The Convention and Visitor Development Department's goal is to develop and supervise plans to promote Fayetteville, enriching the quality of life and impacting the economy by generating travel and enhancing the image of Fayetteville. •The following accomplishments were made by the Convention and Visitor Development Department during the past 12 months. HOTEL, MOTEL, RESTAURANT TAX Nineteen ninety-four hotel, motel, restaurant tax showed collections of $866,039, an increase of 17.65% over 1993 collections. Year to date collections outpaced an average increase from 1978 to 1993 by 7.43% (average increase was 10.22%) Double digit increases 1992 - $659,193 1993 - $736,097 1994 - $866,039 have brought the total to $7,703,014. TOURISM A Inquiries calls, a 34,318, a inquiries received continues following received: 1. 2. 3. 4. the last three years 13.98% increase over 1991) 11.67% increase) 17.65% increase) of collections under the present tax ND RELOCATION INQUIRIES through the 800 number increased in 1994 to 8,373 19.8% increase. Total inquiry responses totaled 24.6% increase over 1993. Response to advertising showed the greatest gain with 25,803 inquiries this year. Inquiries from the top ten states to indicate interest from Central US. The are the top ten states reflecting inquiries Texas Arkansas Illinois California 2981 2970 2235 1358 123 WEST MOUNTAIN • P.O. Box 4216 • FAYETTEVILLE, ARKANSAS 72702-4216 • (501) 5211710 • FAX (501) 521-1791 • 5. Oklahoma 1334 6. Wisconsin 1229 7. Michigan 1162 8. Missouri 1150 9. Louisiana 1087 10. Kansas 765 Staff implementation of 24 hour turn around time for inquiries proved beneficial. Relocation inquiries are up 6% with 4,345 received. States with the most responses are as follows: 1. Arkansas 542 2. Texas 531 3. California 510 4. Oklahoma 203 5. Florida 200 Illinois 200 7. Missouri 153 8. Louisiana 133 9. New York 131 10. Wisconsin 119 A relocation guide was developed, revised and distributed to answer most asked questions. • CONVENTION RECRUITMENT AND TOURISM • Convention and Visitor Development played a major role in the following conventions which significantly impacted the Fayetteville economy: Industrial Developers of Arkansas/Community Development Society conference, NCAA Women's Regional Basketball Tournament and NCAA Cross Country Track Meet, and the American Legion Regional Baseball Tournament. A significant effort to orient parents of incoming freshmen at eight Orientation Sessions also proved profitable to the department. Bus tours and family reunions were popular during the summer months including the Cook Family Reunion and tour groups from Japan and England. The WBCCCI Air Stream Club made use of the fair grounds for a weekend. A return bus tour group paved the way for recruiting more bus tours. The state of Oklahoma was central focus of efforts as well as Travel South. SERVICE TO THE HOSPITALITY INDUSTRY Legislative assistance through the Convention Visitor Committee in support of the 1/8 cent tax for Parks was thwarted by this being taken off of the ballot. • • • • A brochure ambassador program was established to disseminate brochures through 25 businesses informing tourists of things to do while in Fayetteville. MARKETING A photo shoot to update some of our file photos proved to be very successful. Because of the demand for information from publications covering Fayetteville as a destination and relocation site, our file photos had been overused. This shoot will also provide us with photography which can be used in our 1995 advertising campaign. Work with the advertising agency in providing event -specific and attraction advertising benefitted us as proved in inquiry responses. RELATIONS WITH OTHER ORGANIZATIONS Contacts with and attendance at the following have been continued: Downtown Fayetteville Unlimited, Northwest Arkansas Hospitality Association, Northwest Arkansas Tourism Association, and the Square Gardens Committee meetings. Liaison with festivals has increased. Autumnfest and Lights of the Ozarks proved to be attendance and financial successes. Springfest activities were hampered by rain. Music Festival of Arkansas is looking to wrap an all arts festival around it to increase attendance and awareness of Music Festival in 1995. TOP HMR COLLECTIONS - 1994 1. Hilton 2. Clarion 3. Kirby's 4. Ryan's 5. Red Lobster 6. Chili's 7. Jose's S. A.Q. 9. Luby's 10. McDonald's 50's FORECAST - WINTER 1994-95 According to the Travel Industry Association of America with a brightening economic outlook, travel is expected to grow in Winter '94 and throughout 1995. • • • Business/convention travel this winter is expected to grow three percent to 56.3 million winter business person -trips. This is a rebound from a decline of four percent experienced last winter. With an optimistic economic environment, economists expect that consumers will have both an increased ability and willingness to spend this winter, so the travel industry should experience a good winter travel season. The underlying strength of the season will depend on continued consumer confidence and a shift to spending on discretionary items rather than durables. Real travel sales are expected to grow 4.9 percent in 1994, appreciably stronger than the 2.3 percent growth last year. Groups with the highest intentions of traveling more this winter are African-Americans (35%) and technical workers (25%). The majority of travel this winter will continue to be by auto, truck or recreation vehicle (78%). Auto travel is projected to increase two percent to 104.6 million person - trips. Fourty-four percent of all winter travelers this year will stay in hotels and motels. Pleasure vacation travel involving these accommodations should rise two to three percent this winter, while business travelers use of hotels,motels should rise four to five percent this winter. I look forward to an exciting and event packed 1995 for Fayetteville as we prepare for our travelers. Respectfully submitted, Marilyn Johnson Director Convention and Visitor Development • • ADVERTISING & PROMOTION EXPENSE RECAP FINAL REPORT FOR THE PERIOD 1/1/94 - 12/31/94 A & P FUNDS RECEIVED FROM THE CITY $100,000.00 FUNDS EXPENDED BY THE CHAMBER FOR: SALARIES $49,153.36 FICA TAXES 3,760.18 WORKMENS COMP 644.31 UNEMPLOYMENT TAXES 568.75 EMPLOYEE INSURANCE 4,577.90 PROJECT DEVELOPMENT 1,814.10 TELEPHONE 4,012.51 CAR ALLOWANCE 1,200.00 ADVERTISING 2,686.81 TRAVEL & MEETINGS 3,024.55 POSTAGE 18,475.00 ORGANIZATION DUES 1,045.00 BROCHURE DISTRIBUTION 389.73 OFFICE SUPPLIES 922.43 LEGISLATIVE SERVICES 1,231.61 CHRISTMAS BONUS 385.00 TRAVEL SHOWS 1,218.62 AUTUMNFEST 3,618.08 STAFF TRAINING 100.00 AUDIT 240.00 TOTAL EXPENDITURES 99,067.94 BALANCE TO BE RETURNED TO CITY $ 932.06