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HomeMy WebLinkAbout1994-01-09 - Agendas - FinalMEETING NOTICE The Advertising and Promotion Commission will meet on Monday, January 9, 1994 at 2:00 p.m. in the Chamber of Commerce Conference Room. ADVERTISING AND PROMOTION COMMISSION January 9, 199$ 2:00 p.m. Chamber of Commerce I. Call to Order II. Reports D A. Approval of Minutes. for December B. Financial - Ben Mayes 1. Approval of Rollforwards for 95 budget C. Convention and Visitor Activity - Marilyn Johnson D. Blackwood/Martin Agency Report - Susan Stirewalt III. Old Business A. Exhibit Hall 6. 2t,4E IV. New Business A. Joe Martin Memorial Stage Race - $1955 request for advertising . ,tint, ' b16, ,- V. Adjourn • • GROUP: DATE: PRESENT: ADVERTISING & PROMOTION COMMISSION December 12, 1994 Coy Kaylor Joe Fennel Woody Bassett Jon Davidson Linda McBride Susan Stirewalt Ben Mayes Marilyn Johnson Steve Ward ABSENT: Jim Waselues, Fred Hanna CALL TO ORDER: The meeting was called to order by Chairman Coy Kaylor at 2:05 p.m. at the Chamber MONTHLY REPORTS: of Commerce. MINUTES It was moved by McBride, second by Davidson that the minutes of the November meeting be approved. Motion carried. FINANCIAL • Ben Mayes presented the financial report for`November. HMR collections were $79,328 in November an increase of 6.65% over 1993 collections. Total year to date collections are $794,391, an increase of 17.39%. November expenditures were $3,473. Year to date expenditures $782,879. Moved by -McBride, second by Bassett to approve the financial report. Motion carried. ACTIVITY REPORT. Marilyn Johnson reviewed November activities of Convention Visitor Development. 800 number calls received in November were 543, an increase to 7017 over 1993 calls of 5811 year- to-date. Total inquiry responses for November were 3182. Year to date inquiries received total 32,184. Convention activity has involved working primarily with the Lights of the Ozarks festival and the NCAA Cross Country meet. Moved by Davidson, second by McBride to approve the Convention Visitor Report. Motion carried. AGENCY REPORT Susan Stirewalt reported that the 4 color brochure has been redesigned with new format and new photography. The Agency is presently working on creative for the 1995 placement. The creative will focus on events. Moved by Bassett, second by Fennel to approved the agency report. Motion carried. • OLD BUSINESS: None NEW BUSINESS: Exhibit Hall Marilyn Johnson requested direction from the Commission regarding exhibit hall. McBride pointed out that the Hatfield building was a good building, but had several negatives for our needs. The parking deck presents some possibilities. Fennel stated that two things are already working for us in the meeting arena - the rooms at the Hilton and the money already invested in the Continuing Education Center. Commissioners said the need is for a sit down dinner area for 1,000 and exhibit space. The question is how is it financially feasible and parking needs to be addressed simultaneously. McBride moved that the Commission get a price on all cleared land including the Goodyear building, the dealership, and the service station from Jim Hatfield. Second by Fennel. Motion carried. Erwin Davis would also be consulted to see if his land was available. Compare those with the parking deck costs. McBride moved that Marilyn find out about the bonded indebtedness and have the city run numbers. Second by Fennel, motion carried. Commissioners requested that Jerry Rose be present at the next meeting. There being no further business, the meeting was adjourned. Respectfully submitted, Marilyn Johnson Director Convention and Visitor Development City of Fayetteville, Arkansas Monthly HMR Tax Collections 1992-1994 do 1992 1993 1993 1994 1994 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 50,826 $ 54,149 6.54% $ 71,070 31.25% February 44,489 51,929 16.72% 60,389 16.29% March 48,140 54,606 13.43% 64,306 17.76% April 58,202 61,155 5.07% 70,193 14.78% May 55,172 58,564 6.15% 72,787 24.29% June 55,826 57,092 2.27% 73,001 27.87% July 55,276 58,219 5.32% 71,576 22.94% August 55,539 70,637 27.18% 78,508 11.14% September 59,275 68,287 15.20% 76,833 12.51% October 55,410 67,710 22.20% 76,400 12.83% November 68,243 74,385 9.00% 79,328 6.65% December 52,797 59,364 12.44% 71,648 20.69% • Total $ 659,193 $ 736,097 11.67% $ 866,039 17.65% HMR Tax Collections By Month 80 — 70 — 50 30 zo 10 `HMRTAX January F bniary Mamh April l May June July August September Oc ober November December 1992 1993 1994 • 1 • Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending December 31, 1994 Budget Item 800 Telephone Number (Chamber of Commerce) Air Museum Audit Expense Chamber of Commerce Contract Collection Expense Convention Development Convention Folders Convention Services Public Notification (BMA Contract) Trolley Program - Ozark Public Transit & Misc. Trolley Purchase Festival Support: Springfest Music Festival Autumnfest Lights of the Ozarks Brochures: University Museum Parks Brochure Brochures Park Improvements Girls Softball Fields Special Proiects: 4 Comers Ancestor Fair MU Region IX Track Meet Advertising Air Museum - AircraftTransportation Airport Brochure Rack American College Theatre Festival Am. Legion Mid -South Regional Toumament Ark Federation of Gymnastics T -Shirts City Entrances CEC Equipment Replacement Fay. Lakes Restoration Project File Photo Updates Henry Awards Contribution Joe Martin Memorial Stage Race (Fay. Wheelmen) Lights of Ozarks - Dismantling Mayors Conference on Tourism (Carryover) NATA Co-op Advertising NCM Championship Banner NCAA Cross Country Advertising NCAA Women's Regional T -Shirts Razorback Highway Signs Sound System - Downtown Square Square Gardens Maintenance •Walton Arts Center Advertising Washington County Historical Society WRMC Benefit Gala Advertising Unallocated TOTAL • • 1994 Budget $10,000 50,000 100 100,000 30,000 47,500 6,474 5,000 200,000 71,500 52,500 9,000 9,000 9,000 29,000 4,555 6,842 23,158 280,000 2,000 550 3,500 257 3,000 13,120 1,500 2,100 200,000 25,000 2,500 500 1,955 170 3,000 6,048 495 10,000 1,500 1,505 10,000 40,000 4,000 12,500 2,000 66,072 $1,356,901 • YTD Expenses $10,000 50,000 100 100,000 34,642 12,663 3,927 1,622 200,108 29,287 22179 9,000 9,000 9,000 29,000 4,555 6,035 13,331 December Remaining Expenses so 0 0 0 (4,642) 34,837 2,547 3,378 (108) 42,213 30,321 0 0 0 0 (0) 807 9,827 280,000 2,000 0 550 0 2,988 512 257 3,000 12,120 1,000 1,425 75 2,100 0 0 55 0 0 70 3,000 4,840 . 1,208 495 0 200,000 25,000 2,445 500 1,955 100 1,500 1,416 8,966 3,134 3,657 12,500 2,000 10,000 0 89 1,034 36,866 343 0 66,072 2,866 1,355 25,620 4,661 768 1,385 8,966 2,834 $832,040 $524,861 $48,455 • • CITY OF FAYETTEVILLE, ARKANSAS Schedule of Hotel, Motel, Restaurant Taxes December 31, 1994 YEAR 1977 ** $ 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 HMR TAX COLLECTIONS 90,102 185,514 210,583 235,547 276,336 303,269 344,217 394,034 394,818 437,419 452,387 470,323 513,094 555,694 578,348 659,193 736,097 866,039 CUMULATIVE TOTAL $ 90,102 275,616 486,199 721,746 998,082 1,301,351 1,645,568 2,039,602 2,434,420 2,871,839 3,324,226 3,794,549 4,307,643 4,863,337 5,441,685 6,100,878 6,836,975 7,703,014 Average increase from 1978 to 1993: ** — Partial year — collections for 6 months HMR Tax Revenues PERCENT INCREASE N/A 13.51% 11.85% 17.32% 9.75% 13.50% 14.47% 0.20% 10.79% 3.42% 3.96% 9.09% 8.30% 4.08% 13.98% 11.67% 17.65% 10.22% \HMRSCHED.WK3 FAYETTEVI LLE THE CITY OF FAYETTEVILLE, ARKANSAS • DEPARTMENTAL CORRESPONDENCE • TO: The Advertising & Promotion Commission ?�J� FROM: Ben R. Mayes, Administrative Services Director ��i DATE: January 3, 1994 RE• Rollforwards - 1994 Attached, please find a schedule which details items which were appropriated by the Advertising & Promotion Commission in the 1994 budget, but will not be completed until 1995. Your approval is requested for these items to be rolled forward and made a part of the 1995 budget. Should you have any questions, please feel free to contact me. Thank you. BRM/bts • Advertising & Promotion Commission Requested 1994 Rollforwards to 1995 Budget Budget Item American College Theater Festival Advertising Brochure Development City Entranceway Enhancements Girls Softball Fields Square Gardens Maintenance NCAA Cross Country Advertising TOTAL 1994 Rollforwards 2,600 9,827 2,100 280,000 36,866 6,000 $337,393 • IL • December December December ACTIVITY REPORT DECEMBER, 1994 800 NUMBER 1994: 356 1993: 313 1992: 208 YTD 1994: YTD 1993: YTD 1992: INQUIRY RESPONSES December 94 Tourist - 96 199 December 93 Tourist - 70 199 December 94 Advertising Response - 1767 December 93 Advertising Response - 527 December 94 Relocation - 275 December 93 Relocation - 220 December 1994 Total Inquiries December 1993 Total Inquiries YTD 1994 Total Inquiries - YTD 1993 Total Inquiries - CONVENTION ACTIVITY 8373 6712 5014 4 YTD - 4170 3 YTD - 4245 1994 YTD -25,803 1993 YTD -19,211 1994 YTD - 4345 1993 YTD - 4082 - 2138 - 817 34,318 27,538 Conventions - GIS Conference Indian Conference Sister City Conference 50th Anniversary - World War II Meetings - Lights of the Ozarks Arkansas Hospitality Spring Trade Show Chamber of Commerce Annual Meeting Business After Hours Northwest Arkansas Tourism Association Prairie Grove Reenactment Travel South A & P Director's Roundtable Center for Spatial Technologies Monthly master Calendar of Events printed in Northwest Arkansas Times Media Relations - Stuart and Media (December placement) Arkansas Alumni Northwest Arkansas Tour Guide TRIP GEM Saundra Rosenberg - book HMR COLLECTION COMPARISON December 1994: $71,648 December 1993: $59,364 Percent Increase 20.69% YTD 1994: $866,039 YTD 1993: $736,097 Percent Increase 17.65% • TOP TEN HMR COLLECTIONS - NOVEMBER Hilton Clarion Dixie Cafe Kirby's Chili's Jose's Ryan's Red Lobster A.Q. Luby's TOP TEN HMR COLLECTIONS - 1994 Hilton Clarion Kirby's Ryan's Red Lobster Chili's Jose's A. Q. Luby's McDonald's 50's • AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI • MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA PR RI SC SD TN TX UT VT VA WA WV WI WY Total RELOCATION INQUIRY 1994 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 7 2 1 1 4 7 4 3 4 3 1 3 0 2 3 4 4 2 4 1 2 1 0 2 4 4 10 9 10 7 8 9 6 17 6 7 52 41 51 40 49 52 44 60 46 46 27 34 31 44 64 47 51 46 37 55 40 34 30 31 4 6 9 6 8 3 8 9 4 8 10 5 0 3 0 2 1 1 3 4 1 1 3 2 0 0 0 1 0 0 0 0 1 0 2 1 0 1 0 0 0 2 0 0 0 '0 0 0 21 9 22 12 14 25 19 12 12 22 21 11 3 4 8 2 8 7 3 6 6 5 1 2 2 3 0 1 0 3 1 0 3 2 1 1 0 1 0 1 1 2 3 1 0 2 0 3 7 13 37 19 19 22 9 19 19 12 8 16 6 3 7 5 2 1 6 2 6 4 1 3 5 10 20 7 7 4 6 . 7 7 7 2 3 10 8 13 6 20 10 14 5 6 8 9 9 0 8 3 0 3 2 3 2 3 0 3 0 9 13 14 15 6 11 18 10 12 14 6 5 1 0 1 0 1 0 1 0, 0 0 0 2 3 4 3 2 1 2 5 1 3 0 0 1 1 3 6 4 6 2 0 3 1 1 4 1 4 7 8 6 5 5 10 6 11 12 1 4 11 9 9 10 12 4 5 2 5 5 4 7 5 4 8 8 9 6 11 11 8 5 3 4 9 12 19 13 12 12 12 16 15 13 12 8 0 1 1 1 1 1 0 0 1 0 0 0 7 2 3 5 3 2 5 0 4 3 2 2 4 2 4 4 5 2 2 3 2 6 3 2 - 0 0 1 0 1 0 0 0 0 1 0 0 2 2 4 1 6 6 2 2 1 3 1 3 - 4 1 10 2 4 5 3 3 4 4 2 5 • 10 11 19 15 5 13 14 13 9 4 7 11 7 3 6 3 7 2 1 6 3 2 3 5 2 1 1 0 2 0 3 1 3 0 0 0 4 13 11 5 6 9 3 7 7 2 4 2 16 7 20 12 20 16 19 13 19 27 14 20 2 2 3 6 1 2 4 2 4 3 '6 1 2 2 10 8 2 8 4 4 0 2 10 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 3 0 2 0 1 1 1 2 0 0 2 5 2 0 2 1 5 2 0 2 2 2 0 2 0 5 •1 2 0 7 3 1 1 7 5 7 4 11 11 9 10 14 14 7 6 44 42 41 28 73 52 58 48 41 60 10 34 3 1 2 0 0 1 3 1 2 0 0 2 1 0 0 1 1 1 0 0 0 0 0 0 5 4 5 2 8 3 3 2 3 7 4 6 6 6 7 0 7 3 4 3 3 1 4 6 0 1 0 0 0 0 •1 3 0 0 0 0 14 15 23 11 13 7 9 5 10 8 3 1 1 1 1 1 0 0 0 0 0 0 0 0 Ono ,nn en0335 AOA 009 90A 376 OCI 21 IAA 99C Total 4345 AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA 'KS KY LA ME MD MA MI MN MS • MO MT NE NV NH NJ NM NY NC ND OH OK OR PA PR RI SC SD TN TX UT VT VA WA WV WI WY Tot. • TOURIST INQUIRY 1994 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC A 8 3 8 3 1 10 12 14 16 2 4 0 0 0 0 0 0 1 0 0 0 0 1 0 1 2 6 0 4 2 1 0 4 2 0 0 49 68 125 45 63 53 48 59 102 49 76 25 7 13 49 23 25 18 19 10 13 9 8 4 3 2 4 6 2 2 1 3 6 1 0 2 0 1 3 1 3 2 4 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 1 0 1 0 0 0 0 1 0 0 6 4 20 15 13 6 5 8 6 4 11 1 0 2 11 7 2 4 2 3. 6 2 1 0 0 0 1 0 3 1 0 1 0 0 1 0 1 0 4 2 3 0 1 0 0 0 0 0 13 13 66 16 23 7 22 12 22 9 3 3 2 2 18 4 5 7 8 4 4 3 1 0 7 9 37 10 5 5 6 1 12 6 2 1 4 4 50 11 16 11 13 6 21 3 9 2 2 3 3 2 3 3 2 3 2 1 1 1 6 4 32 39 28 24 _26 19 26 13 20 4 0 0 0 0 0 0 1 0 1 0 0 0 0 1 3 2 2 2 2 1 2 0 2 0 2 0 2 1 3 0 1 0 0 2 0 0 5 7 32 8 9 4 4 2 10 4 2 2 4 8 13 2 9 4 6 8 7 8 3 3 2 4 12 5 1 7 5 4 15 3 9 2 11 18 66 12 24 12 15 14 38 18 16 2 1 0 1 1 1 0 0 0 0 0 1 0 1 4 8 5 7 1 4 2 1 1 0 0 1 0 1 1 1 2 1 2 1 0 0 1 0 0 1 2 0 0 1 0 0 0 1 0 0 0 5 5 7 0 0 3 0 2 4 1 2 0 2 2 3 1 0 1 2 0 1 0 3 5 5 6 4 0 4 4 5 1 4 1 2 1 4 2 2 0 4 2 3 0 1 2 0 0 1 1 0 0 0 0 0 0 0 0 2 3 12 5 5 7 5 2 5 1 2 3 16 13 83 29 42 27 27 22 57 15 19 13 0 0 2 5 1 1 1 3 1 2 3 1 3 3 2 3 9 1 5 2 2 1 1 2 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 7 3 4 1 2 2 2 0 1 0 1 1 9 1 1 0 0 1 0 2 1 0 3 4 10 7 3 3 11 8 13 6 12 3 13 21 113 83 84 36 55 46 87 40 36 13 1 0 1 1 1 0 0 1 0 1 0 1 0 0 0 .0 0 0 0 0 0 0 0 0 4 4 3 3 3 1 1 1 1 0 1 1 1 0 1 1 2 3 1 3 5 3 0 1 3 0 2 0 1 0 0. 2 0 0 2 0 5 4 52 12 11 11 5 2 9 6 5 0 0 0 2 0 0 2 0 0 2 0 0 1 197 231 922 393 440 282 331 281 510 222 265 96 Total 4170 • Advertising Inquiry 1994 DECEMBER 30 JAN FEB MAR APR MAY JUN JUL AG SEP OT NV DEC ADG AI 1965 688 175 24 999 205 49 AL AT 173 668 231 530 303 267 458 260 108 166 ATM 148 79 24 13 3 18 214 BY CR CS DMN DS FE 512 244 30 17 4 KCS NI. 902 697 206 275 228 81 48 50 1. NTG 30 150 45 236 52 53 27 40 47 SL 53 24 149 451 354 236 53 341 261 439 409 SM 6 61 1 7 SNL SWTR TG 83 187 190 61 1 19 64 30 '41 TP 63 6 29 117 3 53 42 5 23 183 31 A TW JSA 705 3776 497 395 1519 3 JP 75 303 288 110 35 27 10 346 155 JUS 22 .IGT 160: 9 5 Tot 424 217 3931 6722 3377 1313 756 1117 1700 1806 2677 1767 Tot. 25803 ADG - AR. DEM. GAZETTE AI - AR NEWS. INSERT (CJ) AL - AR ALUMNI AT - AR TOUR GUIDE ATM - AR TIMES BY BYWAYS CR - COURIER CS - CONVENTION SOUTH DMN -'DALLAS MORN NEWS DS - DESTINATIONS FE - FRIENDLY EXCHANGE KCS - KANSAS CITY STAR NGT - NATIONAL GEOGRAPHIC ML - MIDWEST LIVING NTG - NATA SL - SOUTHERN LIVING SM - SUCCESSFUL MEETINGS SNL - SPRINGFIELD NEWS LEADER SWTR - SW TIMES RECORD TG SL TRAVEL GUIDE TP - TRIP TW - TULSA WORLD USA - USA WEEKEND VP - VACATIONS PUB VUS - VISTA USA AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA •' MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA PR RI SC SD TN TX UT. VT VA WA •WV WI WY CAN • Advertising Inquiry by State DECEMBER 1994 AT AI USA ML NTG TG SM TP VP NGT SL TOTAL 0 0 0 0 0 0 0 0 0 2 0 0 0 6 0 2 0 0 3 0 0 1 4 0 1 1 0 0 0 0 0 0 0 2 0 3 1 0 0 0 0 0 1 2 3 0 0 0 0 0 3 0 0 35 0 0 0 1 1 0 0 0 0 1 0 0 0 3 4 1 0 0 0 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 2 0 0 0 0 0 0 1 0 0 0 0 0 0 0 2 0 0 18 0 0 0 0 0 0 0 0 1 0 0 3 0 0 0 0 0 5 1 0 0 5 1 0 0 0 3 0 1 0 1 0 4 1 0 0 0 0 1 0 1 2 0 1 0 0 2 0 0 2 0 2 7 0 0 0 1 0 0 0 3 48 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 0 23 0 3 0 24 0 8 0 147 0 29 0 34 0 6 0 3 0 100 0 27 0 2 0 8 0 92 0 32 0 24 0 28 0 15 0 32 0 9 0 31 0 26 0 64 0 39 0 16 0 54 0 0 0 10 0 15 0 6 0 60 0 4 0 93 0 25 0 3 0 62 0 30 0 20 0 76 0 0 0 6 0 17 0 2 0 22 0 125 0 7 0 5 0 39 0 35 0 7 0 45 0 2 0 11 1603 Total 3534 8 0 0 2 0 0 0 0 1 2 6 0 0 2 0 0 0 1 3 0 2 0 1 0 4 1 0 0 0 0 0 1 0 8 0 1 3 1 1 0 0 0 0 5 4 0 0 2 0 0 0 0 0 59 32 3 24 15 148 29 34 6 4 110 35 2 8 108 37 27 29 16 41 9 34 27 71 39 25 58 0 10 15 6 62 5 94 37 3 69 34 21 79 0 6 19 4 31 139 7 5 41 36 7 50 2 14 1767