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HomeMy WebLinkAbout2012-05-14 - Agendas - Final SPECIAL NOTE: Commissioners will meet at noon with those requesting funding. They will adjourn to Directors Room at 1 :00 p.m.to meet as a Committee of the Whole to decide on funding. AGENDA ADVERTISING AND PROMOTION COMMISSION May 14, 2012 Fayetteville Town Center Meeting will commence when Committee of the Whole meeting is complete I. Call to Order — Maudie Schmitt II. Reports — These are included as reference — oral presentations will not be made A. Minutes for April meeting — these will be approved at June meeting B. Financial Report 1 . HMR Revenues 2. Financial Statements 3 . Update from City Attorney re: delinquent tax collection efforts • C. Departmental Reports 1 .Clinton House Museum 2. Convention and Visitors Bureau 3 . Town Center D. Advertising Agency Report III. Funding of Special Projects IV. Old Business A.Old Post Office - update V. New Business VI. Adjourn • ADVERTISING AND PROMOTION COMMISSION REGULAR MEETING April 9, 2012 •Commissioners Present: Bob Davis, Lioneld Jordan, Bill Lyle, Hannah Mills, and Maudie Schmitt. Commissioners Absent: Brandon Karn and Justin Tennant Staff Present: Sandra Bennett, Marilyn Heifner CALL TO ORDER Maudie Schmitt called the regular monthly meeting of the Fayetteville Advertising and Promotion Commission to order on April 9, 2012, at 2:00 p.m. MINUTES Davis moved to approve the minutes of March's meeting, second by Jordan. Motion carried. HMR REPORT Marilyn reported that HMR taxes were up 18.88% in March with total collections of $201,015. Year to date increase is 15.51% with total collections of $585,243. FINANCIAL REPORT In the absence of Keith Glass, Marilyn presented the financial report. Financials in March will be more complete with comparisons of year to date and budget numbers. �ELINQUENT TAX COLLECTIONS (it Williams reported $7,458.46 in collections by the Prosecutor for March, 2012. Year to date collections have been $26„393.39. Seven cases show a delinquent balance of $1,000, seven show a zero balance, and only one showing a balance is an operating balance. Davis inquired about getting those with no forms off of the sheet. Williams explained that if they file and pay, the business is left on until it is dismissed by the Prosecutor. CLINTON HOUSE MUSEUM Visitors in March totaled 323. Five group tours were accommodated during the month. CONVENTION VISITORS BUREAU Visitor Center had $4,516.75 in sales, an 84% increase over same time last year. There were 1213 visitors during the month of March in the store. TOWN CENTER Sandra reported that the Town Center collections were up 2% over last year with sales of $31,968.07. Average per event sales was up 23% for the month and 39% for the year. EXECUTIVE DIRECTOR Advertising - Marilyn reported that with a change in paper, addition of 44 pages and an inserted map that the price for producing the Fayetteville Guide was going to be less than last year's price. The book is estimated to cost $75,825.00. CVB staff has been selling ads and total sales is $39,750 (compared with $16,500 sales last year). Oersonnel - Marilyn presented a job description for an Operations Manager to be added to the staff instead of replacing the Convention/University Marketing Manager position created with the resignation of Shelly Walters. Marilyn indicated that a budget adjustment would be presented to the Commission because of the change. Salary range was adjusted to $48,400 to $58,400. Moved by Davis, second by Jordan to advertise for an operations manager. Motion carried. facilities - Marilyn alerted Commission to some repairs which needed to be addressed. Roof on the town Center - $40,000-$44,000 (this will prolong the life of the roof). Ice machine needs to be replaced $6,120. Air condition unit 3 has hail damaged condenser coils and two contactors need replacing on Unit 4. Commission requested that city insurance be looked into regarding hail damage. AD AGENCY Drew Finkbeiner reported for the Agency that Spring Summer creative was focusing on the outdoor s, patios, and gardens. The Facebook campaign is getting 9% referral numbers, a higher than industry standard. Mike Sells thanked the CVB staff for ad sales and said the progress to have the book completed earlier was a stretch but the Agency was working diligently toward that goal. n the Fayetteville guide. January - February has shown an increase of web activity. They've expanded geographical region and all areas show an increase. Drew presented the new First Thursday logo. OLD BUSINESS A.Old Post Office Appraisal from Parrish Appraisals was reviewed. Their estimate of Improved Value (Land and Building) was $730,000. Davis said there was no way to go back and approve the counteroffer from Bumpass of $1.5 million after receiving the appraisal though he realized the need for synergy downtown of the building use for artists, weddings, and meeting space. •ordan thought the $1.5 million was too high. He suspected that we are going to have to do some repair and renovations to the building to make it fit our uses. Davis said it would take from $250,000-$400,000 to bring the building up to standards and asked if the Commission wanted to continue negotiations. Jordan said, "I think so," and the sentiment was echoed by the other Commissioners. Lyle said he wasn 't interested in a lease any longer. Schmitt said the lease would handcuff the Commission with any repairs or remodeling having to be approved by Bumpass and not having access to the entire building. Lyle suggested hiring an attorney. Kit Williams said doing the appraisal was good. He suggested the need for an inspection of mechanicals. Davis indicated that the Commission could make an offer with the conditions based on acceptance of mechanical system and roof inspection. He said it wouldn't be prudent to spend more money if the Commission and Bumpass couldn't come together on a purchase price. Schmitt suggested that the Commission offer to purchase the Old Post Office building based on the appraisal of $730,000 (to use as a starting point for negotiations) with conditions previously stated. SCARPINO BUILDING - Jordan said the building has an issue with parking available. Building is all right. Parking could be used at the U of A after hours. Davis said the synergy is downtown and the best situation for the artists would be to be downtown. Schmitt said Scarpino is a beautiful place for weddings, not necessarily for artists. The OPO allows for income and for other uses for the Commission. �yle asked if an appraisal had been done on Scarpino. Schmitt pointed out that Scarpino was too far way from the Square for what we're looking for. Jordan said the Old Post Office was an "ideal location" and would fit for what we're trying to do on the Square. Jordan moved to make a basic offer of $730,000 contingent on the Old Post Office meeting requirements and passes an inspection. Davis second. Motion carried. steal Estate Attorney - The Commission received one response from the ad placed in the paper for a real estate attorney, The Davis Firm. They have lots of clients and have included a fee schedule in their proposal. Williams said the City has used this firm and they are good. Moved by Davis to accept The Davis Firm as the real estate attorney to make the offer for the Old Post Office to Bumpass, second Jordan. Motion carried. NEW BUSINESS The Butterfield Overland Mail Route Historic Trail public hearing. Moved by Davis, second by Jordan to approve the resolution supporting the Butterfield as a National Historic Trail which will be presented to National Parks Service personnel conducting a public hearing. Motion carried. Jordan indicated that he will be speaking on behalf of the City as well. OTHER BUSINESS Operations Manager - Mills asked that the salary range be changed to $48,000-$58,000 with the salary based on experience and performance. There being no further business, the meeting was adjourned. Respectfully submitted, Slarilyn Heifner Executive Director Fayetteville A & P Commission • • Advertising and Promotion Commission For month of April 2012 Current Year HMR Collected (2120.0912.4101 .00) $ 217,292.02 Prior Year Collected (2120.0912.4101 .01 ) $ 547.55 First Security Investment Interest Revenue (2120.0912.4708.00) $ 980.53 Total Revenues $ 218,820. 10 Annual Bond Audit Expense (2120.9120.7602.60) Collection Expense (2120.9120.5333.00) $ (41356. 79) Bank of OK Quarterly Fee (2120.9120.5712.00) $ (11125.00) Town Center Bond Payment (2120.9120.5712.00) $ (56 , 133.99) 2010 Property Taxes on Town Center (2120.9120.7602.60) Total Expenses $ (61 ,615.78) Total Check to A&P $ 157,204.32 • This report represents HMR collections through the end of the month. These figures may include past due amounts. • 0 0 0 City of Fayetteville, Arkansas Monthly HMR Tax Collections 2008-2011 2009 2010 2010 2011 2011 2012 2012 Total Total Change Over Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Prior Year January $166,214 $166,645 0.00% $179,546 7.74% $205,939 14.70% February $1671141 $143,940 -13.88% $158,037 9.80% $178,289 12.81 % March $180,027 $172,662 -4.09% $169,093 -2.06% $201 ,015 18.88% April $191 ,542 $1879730 -2.00% $187,976 0.00% $217,840 15.89% May $190,320 $185,096 -2.74% $1869149 1 .65% June $190,237 $184,371 -3.08% $205,700 11 .57% July $180,944 $196,323 0.08% $205,438 4.60% August $167,897 $180,741 7.65% $189,839 5.03% September $1762463 $1849471 4.54% $195,427 5.94% October $189,728 $195, 169 2.87% $214,713 10.01 % November $190,887 $213,494 11 .84% $203,529 -4.67% December $174,568 $171 ,511 -0.18% $202,027 17.79% Total $ $2,185,989 $2,182,155 0.750/. $2,299,473 5.38% $8039082 15.61% \filename Fayetteville A&P Commission Statement of Assets, Liabilities & Equity - Modified Cash Basis March 31 , 2012 • ASSETS Current Assets CVB Cash in Register S 100.00 CHM Cash in Register 100.00 Arvest A&P General #4856 138,603.01 1 st Security A&P General #8714 622,642.77 1 sl Sec Fay Town Ctr #8722 192,329.28 Ist Sec. Clinton House #8749 20,738.47 Ist Sec. Conv Visitor 98730 479576.57 Arvest Payroll Account 94636 36,828. 15 Accounts Receivable 18.48 Due From Other Funds 14,568.30 Investments 1 ,791 ,034.58 Investment Adj to Market 4,321 .33 Total Current Assets 2,868,860.94 Property and Equipment Furniture and Fixtures 41 .952.36 Equipment 186,629.91 CVB Building 930,569.02 CVD Land 198,621 .00 Building Additions 515.508.23 Accum. Depreciation (388, 192.99) Total Property and Equipment 1 ,485,087.53 • Other Assets "Total Other Assets 0.00 Total Assets $ 4,353,948.47 LIABILITIES AND CAPITAL Current Liabilities ABac $ 253.82 Colonial Life & Ace Ins Payabl ( 1 . 157.02) Federal Payroll Taxes Payable 8.279.32 FUTA Tax Payable 732.93 State Payroll Taxes Payable 198.40 SUTA Payable 2,589.73 Employee Benefits Payable 18 281 .51 Due to Other Funds 4,021 .75 Due to Town Center 49142.40 Total Current Liabilities 37,342.84 Long-Term Liabilities Total Long-'term Liabilities 0.00 Total Liabilities 37,342.84 • Capital Beginning Balance Equity 3,879,562.33 Unresticted Fund Balance 326,330.01 Restricted Fund-540 Film Grant 221 .53 See Accountants' Compilation Report Fayetteville A&P Commission Statement of Assets. Liabilities & Equity - Modified Cash Basis March 31 , 2012 • Net Income 110,491 .76 Total Capital 4,316.605.63 Total Liabilities & Capital $ 4,353.948.47 • See Accountants' Compilation Report Fayetteville A&P Commission Statements of Revenue & Expenses - Modified Cash Basis For the Month and Three Months Ending March 31 , 2012 • Revenues Current Month Year to Date HMR Tax Revenue $ 202,291 .79 80.49 $ 562. 198.27 77.46 Prior Year HMR Tax Revenue ( 1 ,204.41 ) (0.48) 23, 116.47 3. 19 Rental Income 31 ,502. 16 12.53 97,282.77 13.40 Other Income 29565.91 1 .02 4,921 .31 0.68 Parking Revenue 1 , 124.00 0.45 1 ,665.75 0.23 Parking Lease 0.00 0.00 1 ,944. 11 0.27 Gift Shop Sales 300. 15 0. 12 601 .85 0.08 Visitor Store 4,299.06 1 .71 91379,51 1 .29 Admission Revenue 688. 13 0.27 1 , 165.32 0. 16 Special Projects 2,400.00 0.95 21400.00 0.33 Interest Income Investments 880.54 0.35 1 .938.06 0.27 Interest Income Checking 374.97 0. 15 1 ,013. 13 0. 14 Visitor Guide AdIncome 6, 100.00 2.43 18. 150.00 2.50 Total Revenues 251 .322.30 100.00 725.776.55 100.00 Cost of Sales Total Cost of Sales 0.00 0.00 0.00 0.00 Gross Profit 251 ,322.30 100.00 725,776.55 100.00 Expenses Sigmage- Tourism 1 ,349.83 0.54 7,087.5g 0.29 C'redi[ Card Discounts 313.54 0. 12 1 ,459.03 0.20 • Bank Charges 0.00 0.00 76.48 0.01 Advertising & Marketing 90,673. 14 36.08 100.080.31 13.79 Brochures 17,896.93 7. 12 19,273.79 2.66 Accounting & Legal Fees 2,800.00 1 . 11 3.450.00 Office Expense 0.48 Visitor Stare Lxp 1 .695.72 0.67 3,228.38 0.48 33469.02 1 .38 8,553. 11 1 . 18 Insurance & Health Benefits 4,204.75 1 .70 19,554.31 2.69 408 (P) Company Match 951 .20 0.38 3.086.94 0.43 Car Allowance 300.00 0. 12 900.00 0. 12 Telephone Expense 175.76 0.07 1 , 101 .43 0. 15 Postage and Shipping Expense 3, 198.32 1 .27 4,835.97 0.67 Rent 0.00 0.00 12,000.00 1 .65 Repairs & Maintenance Expense 7,296.04 2.90 14,728.22 2.03 Kamensky Fountain Maintenance 663.45 0.20 958.43 11. 13 Linens 2.392.42 0.95 Printing Expense 7.212.58 0.99 0.00 0.00 395.49 0.05 � Publications & Dues 1 . 139.00 0.45 1 ,789.00 0.25 Travel/Training Expense 2.982.20 1 . 19 Collections Expense 7,643.90 1 .05 4,021 .75 1 .60 11 .706.30 1 .61 Payroll Tax Expense 3,779. 18 1 .50 12.787.24 1 .76 Convention Development 229752. 10 9.05 Contract Labor 43.313.49 5.97 Wages Expense 43477.50 1 .78 11 ,997.50 1 .65 34,23 7.95 13.62 109,796. 12 15. 1313 Electricity Utility 7.833.52 3. 12 13,262.50 1 .83 Gas Utility 1 ,985.53 0.79 5.733.03 0.79 Water lltiliry 1 ,045.38 0.42 2,306.23 0.32 Cable 571 . 13 0.23 1 .933.90 0.27 Recycling 184.79 0.07 554.37 0.08 Security• 751 .84 0.30 1 ,275.54 Minor Equipment 3,426.94 1 .36 0. 18 7 Airport Info Booth 1 ,200.00 048 ,635.43 LOS . Other Expense 1 .200.00 0. 17 0.00 0.01) 935.00 0. 1 .3 Artini Expenses 0.00 0.00 311 .41 0.04 See Accountants' Compilation Report Fayetteville A&P Commission Statements of Revenue & Expenses - Modified Cash Basis For the Month and Three Months Ending March 31 , 2012 • Current Month Year to Date LOTO Special Project 0.00 0.00 546.25 0.08 Misc Special Project 1 .705.81 0.68 8.048.60 1 . 11 Bond Payments-Town Center 56, 133.99 22.34 168.401 .97 23.20 Trustee Expense 0.00 0.00 1 . 125.00 0. 16 Total Expenses 285,669.33 113.67 615,284.79 84.78 Net Income S (34347.03) (13.67) S 110.491 .76 15.22 • • See Accountants' Compilation Report Fayetteville A&P Commission Statement of Revenue & Expenses - Modified Cash Basis For the Three Months Ending March 31 , 2012 • Current Month Current Month Year to Date Year to Date Revenues This Year Last Year This Year Last Year HMR Tax Revenue S 202,291 .79 S 168,444.95 S 562,198.27 S 494.973.26 Prior Year IIMR Tax Revenue ( 1 ,204.41 ) 648. 16 23, 116.47 11 .702.22 Rental Income 31 ,502. 16 31 ,629.29 97,282.77 88,472,22 Other Income 2,565.91 2,900.00 4,921 .31 3,410.00 Parking. Revenue 1 , 124.00 365.00 1 ,665.75 1 ,234.00 Parking Lease 0.00 0.00 19944. 11 ;,220. 12 Gift Shop Sales 300. 15 383.48 601 .85 812.74 Visitor Store 4,299.06 2,927.93 9.379.51 4,904.64 Partnership Income 0.00 400.00 0.00 2,400.00 Admission Revenue 688. 13 770.00 1 , 165.32 1 .058.54 Special Projects 2,400.00 675.00 2,400.00 675.00 (merest Income Investments 880.54 1 ,356.01 1 ,938.06 3.704.20 Interest Income Checking 374.97 486.79 1 .013. 13 1 ,391 . 15 Visitor Guide Ad income 6, 100.00 575.00 18. 150.00 1 ,075.00 Hospitality Summit 0.00 180.00 0.00 180.00 Total Revenues 251 ,322.30 211 )741 .61 725,776.55 619,213.09 Cost of Sales Clinton Ilouse Gift Shop 0.00 277.70 0.00 846.59 Total Cost of Sales 0.00 277.70 0.00 846.59 Gross Profit 251 ,322.30 211 ,463.91 725,77655 618,366.50 • Expenses Signage- Tourism 1 ,349.83 993.09 2,087.58 1t211 .59 Credit Card Discounts 313.54 401 .01 1 ,459.03 1 ,346,83 Bank Charges 0.00 310.29 76.48 342. 15 Parking Expense 0.00 100.00 0.00 300.00 Advertising & Marketing 90,673. 14 37,082.38 100,080.31 55,393.08 Brochures 17,896.93 23, 118. 11 19,273.79 45,845.60 Accounting & Legal Fees 21800.00 0.00 3,450.00 1 ,300.00 Office Expense 1 .695.72 552. 11 3,228.38 2,775.97 Visitor Store Exp 3,469.62 150.67 8.553. 11 8,018.50 Insurance & Health Benefits 4,264.75 5,613.31 19,554,31 13,579. 15 408 ( P) Company Match 951 .20 895.54 3.086.94 2,096.42 Car Allowance 300.00 300.00 900.00 750.00 Telephone Expense 175.76 709.09 1 . 101 .43 2,264. 14 Postage and Shipping Expense39198.32 500.00 4,835.97 2,479. 12 Tracking Software 0.00 1 ,695.00 0.00 1 ,695.00 Rent 0.00 0.00 12,000.00 12,000.00 Repairs & Maintenance Expense 7,296.04 36.214.07 14,728.22 49,037 79 Kamensky Fountain Maintenance 663.45 471 .55 958.43 1 .205.64 Linens 2,392.42 768.66 7,212.54 4,776, 15 Printing Expense 0.00 0.00 395.49 0.00 Publications & Dues 1 , 139.00 1 ,645.00 11789.00 3,055.00 Travel(frainingExpense 2,982.20 3,270.56 7,643.90 7,954.58 Taxes & Licenses 0.00 967.23 0.00 967.23 Collections Expense 41021 .75 3,381 .86 11 .706.30 10. 133.51 Payroll Tax Expense 3.779. 18 3, 121 .65 12.787.24 7,854.94 • Convention Development 22,752. 10 2,720.05 43.313.49 8,318 4 0. Research Expense 00 0.00 0.00 475.00 Contract Labor 41477.50 3,925.50 11 .997.50 11 ,990.50 Wages Expense 34,237.95 35. 124.78 109,796. 12 86.771 .07 Electricity t!tility 7,833.52 4,293.36 13,262.50 13,713.01 See Accountants' Compilation Report Fayetteville y e A&P Commission Statement of Revenue & Expenses - Modified Cash Basis For the Three Months Ending March 31 , 2012 • Current Month Current Month Year to Date Year to Date 'rhis Year Last Year This Year Last Year Gus Utility 1 ,985.53 1 .064.96 5,733.03 7,611 .68 Water Utility 1 ,045.38 601 .43 2,306.23 2.608.38 Cable 571 . 13 0.00 1 .933.90 1 ,458.61 Recycling 184.79 241 .54 554.37 413.43 Security 751 .84 381 .85 1 ,275,54 1 ,096.77 Airport Advertising 0.00 1 ,335.00 0.00 1 ,485.00 Minor Equipment 3.426.94 9,391 .89 7,635.43 13,716.80 Airport Info Booth 1 ,200.00 1 ,200.00 1 .200.00 1 .200.00 Other.Expense 0.00 0.00 935.00 0.00 Artini Expenses 0.00 0.00 311 .41 0.00 DELA 0.00 0.00 0.00 1 .827.75 Joe Martin 0.00 2,500.00 0.00 2.500.00 LOTO Special Project 0.00 0.00 546.25 0.00 Arts Live Theatre 0.00 0.00 0.00 1 .000.00 Mise Special Project 1 ,705.81 21 ,365.72 89048.60 25.351 .43 Bund Payments-Town Center 56,13399 56.304.00 168,401 .97 168.912.00 Trustee Expense 0.00 0.00 1 , 125.00 1 , 125.00 Total Expenses 285,669.33 262.711 .26 615,284.79 587,957,06 Net Income $ (34,347.03) $ (51 ,247.35) $ 110,491 .76 $ 30.409.44 i • See Accountants' Compilation Report Clinton House Museum Stmt of Budget, Revenue, and Expense-Modified Cash Basis Quarter Ending March 31 , 2012 • 2012 2012 2012 2011 Annual Budget First Quarter First Quarter First Quarter Accumulated Actual Actual Budget Revenue Transfer from A&P 67,774.00 30,000.00 Admission 61000.00 11500.00 11165.32 11058.54 Special Events Gift Shop Sales 5,000.00 11248.00 601 .85 812.74 Interest 150.00 36.00 37.00 29.85 Other Income 595.00 Total 78,924.00 32,784.00 1 ,804. 17 2,496. 13 Expenses Salary+Benefits 39, 105.00 9,276.00 81097.50 61917.50 Payroll Tax Exp 2,854.00 678.00 843.97 626.04 Insurance-Health 5,687.00 1 ,389.00 1 ,827.34 1 ,267.62 401K Match 1 ,071 .00 255.00 211 .90 192.02 Rent 12,000.00 12,000.00 12,000.00 12,000.00 Utilities Water 11165.00 159.00 168.04 153.96 Gas 1 ,392.00 705.00 589.08 751 .38 Electricity 1 , 158.00 188.00 169.46 238.41 Cable 258.95 • Telephone 1 ,257.00 322.00 279.67 317.81 Materials & Supplies 2,500.00 700.00 476.66 255. 14 Credit Card Discounts 759.00 185.00 201 .82 198.00 Bank Charges 76.48 Security 275.00 66.00 87.40 65.55 Maintenance/Lawn 500.00 150.00 Repair/Maintenance 13500.00 300.00 41043. 32 Sales Tax 1 ,000.00 210.00 561 .89 Special Projects 1 ,000.00 300.00 Publications/Dues 200.00 100.00 TraveUTraining 500.00 Gift Shop Items 5,000.00 1 .500.00 846.59 Total 78,923.00 28,383.00 25,288.27 28$ 35.23 • See Accountants Compilation Letter Convention Visitors Bureau Stmt of Budget, Revenue, and Expense-Modified Cash Basis Quarter Ending March 31 , 2012 2012 2012 2012 2011 Annual Budget First Quarter First Quarter First Quarter Accumulated Actual Actual Budget Revenue Transfer from A&P 375,566.00 150,000.00 Interest 400.00 105.00 52.64 57.07 Partnership Dues 5,000.00 2,800.00 2,400.00 Vist. Ctr. Store 60,000.00 10,000.00 9,379.51 4,904.64 Special Projects 855.00 First Thursday 20,000.00 10,000.00 Dickson St 1 ,500.00 500.00 Film Festival Other Income 1 ,326.00 450.00 Total 462,466.00 173,405.00 10,758. 15 8,666.71 Expenses Salary+Benefits 207,554.00 49,488.00 44,393.32 35,180.38 Payroll Tax Exp 18,679.86 41452.00 51325.21 3, 194.91 Insurance 28,437.30 6,945.00 81245.96 5,940.40 401 K Match 61226.62 1 ,482.00 1 ,283.72 1 ,028.67 Telephone 5,000.00 1 ,248.00 326.66 1 ,271 .59 Electricity 51000.00 870.00 11094.67 1 , 186. 77 Water 650.00 165.00 266.57 153.88 • Conv & Tourism Develop 74,283.22 19,450.00 14,202.29 8,310.04 Travel & Training 34,445.00 91145.00 6,893.90 7,854. 58 Publications/Dues 1 ,520.00 2,205.00 Repair/Maintenance 21000.00 400.00 951 . 17 264.80 Office Supp/Printing 10,000.00 2,000.00 1 ,556.22 950.04 Tracking Sftware/Maint 12,940.00 1 ,695.00 Credit Card Discounts 21150.00 400.00 618.48 393.43 Taxes & Licenses(ASCAF) 400.00 400.00 405. 34 Visitor Ctr Store Itms 30,000.00 11 ,000.00 8,553. 11 81018.50 Education Reimbursement 31000.00 Bank Charges 200.00 40.00 182.85 Parking Expense 300.00 Advertising & Marketing 586.46 Special Project 11639.25 11000.00 First Thursday 20,000.00 2,500.00 Dickson St 11500.00 500.00 Minor Equipment 515.84 6,994.61 Depreciation Expense Total 462,466.00 110,485.00 97,972.83 86,530.79 • See Accountants Compilation Letter Fayetteville Town Center Stmt of Budget, Revenue, and Expense-Modified Cash Basis Quarter Ending March 31 , 2012 • 2012 2012 2012 2011 Annual Budget First Quarter First Quarter First Quarter Accumulated Actual Actual Budget Revenue Rental Incl Service 406,090. 10 93,737.00 88,882.77 79,987.22 Interest - Checking 613.00 160.00 219.74 141 .22 Parking Revenue Daily 7,855.00 1 ,588.00 1 ,665.75 10234.00 Leases 10,000.00 31554.00 3,220. 12 Sales Tax Exp (3,500.00) (600.00) Special Projects 20,000.00 400.00 Misc Revenue 3,395.91 Total 441 ,058. 10 98,439.00 94,564. 17 84,582.56 Expenses Salary+Benefits 153.499.00 36,546.00 37,591 .97 28,006.53 Contract Labor 1900.00 4,749.00 2,627.50 3,740.50 Payroll Taxes 13,814.94 3,288.00 41456.96 21548.20 Credit Card DiscountE 3,000.00 750.00 638.73 755.40 Insurance 22,748.52 5,556.00 81134.64 4.889. 12 401K Match 5,444. 76 1 ,305.00 966.32 381 . 36 Utilities • Water 8,016.70 1 ,925.00 1 ,871 .62 2,300.54 Phone 495.10 674.74 Electricity 67,384.30 16,901 .00 11 ,998.37 12,287.83 Gas 91529.91 51359.00 51143.95 6,860.30 Cable 9,420.00 2,355.00 1 ,674.95 1 ,458.61 Recycle Dumpster 2,450.00 495.00 554.37 413.43 Postage 250. 00 250.00 682.20 109.99 Minor Equipment 3,426.94 21940.74 Materials & Supplies 61000.00 1 ,580.00 1 ,324.44 11214.23 Linens 27,500.00 41975.00 7,212.54 4,776. 15 Repairs & Maintenanc 60,000.00 14,000.00 13,551 .75 14,428.01 Advertising 8 Promo 1 ,000.00 500.00 197. 12 860.29 TraveVTraining 3,000.00 13000.00 Building Insurance 93000.00 Taxes 6 Licenses 4,000.00 Special Projects 10,000.00 5,000.00 12604.65 1 ,461 .57 Misc 321 .41 Bank Charges Security 6,000.00 800.00 1 , 188. 14 1 ,031 .22 Depreciation Exp Total 441 ,058. 13 107,334.00 105,663.87 91 , 138.76 • See Accountants Compilation Letter Fayetteville Advertising Commission Stmt of Budget, Revenue. and Expense-Modified Cash Basis Quarter Ending March 31 , 2012 • 2012 2012 2012 2011 Annual Budget First Quarter First Quarter First Quarter Accumulated Actual Actual Budget Revenue HMR Tax Revenue 2,282,246.00 510,245.00 562,198.27 494,973.26 Prior Year HMR Tax Rev 23,116.47 11 ,702.22 Interest 14,556.00 4,646.00 1 ,93806 3,704.20 Visitor Guide ads 15,000.00 18,150.00 1 ,075.00 Misc Income/Spec Proj 4,443.51 2,600.00 Health Reimbursement 5,628.00 1 ,407.00 Rental Income 8,250.00 8,25000 _Interest Inc Checking 1 ,500.00 375.00 703.75 1 .163.01 Total 2,318,930.00 516,673.00 618 800.06 523,467 69 Expenses Unrealized Gain/Loss Town Center Fund 673,922.00 168,411 .00 168,401 97 168,912.00 Bond Audit Exp 2,000.00 Bond Paying Agent Fees 6,000.00 1 .500.00 1,125.00 1 ,125.00 Workman's Comp Ins 2,400.00 Collection Exp 45.646.00 10,205.00 11 ,706.30 10,133 51 Transfer to CVB 390,466.00 100,000.00 Transfer to Clinton House 67,774.00 30,000.00 Peace Fountain Maint 10,000.00 2,499.00 Contract Labor 8.25000 8.250.00 Salaries 88,008.00 22,002.00 20,833.33 16,666.66 Payroll Tax Exp 7,920.00 1 ,980.00 2,161 . 10 1 ,485.79 Insurance-Health 11 ,813.00 2,88600 1 ,346.37 1 ,482.01 401K Match 2,640.00 660.00 625.00 494.37 • Car Allowance 3.600.00 900.00 900.00 750.00 Advertising & Marketing 400.000.00 60.000.00 99.266 73 54.532.79 Airport Info Booth 5,200.00 1 ,200.00 1 .200.00 1 ,200 00 Airport Advertising 6.000.00 1648500 Brochures 150,000.00 20,000.00 19.273.79 45,845.60 Website Update 5,000.00 Signage- Tourism 13,000.00 3.300.00 2,237.58 1 ,21159 Publication & Dues 12,045.00 725.00 TraveVTraining 5.000.00 2,400.00 750.00 100.00 Recycling Office Sup & Printing 1 .000.00 300.00 603.20 1 ,106.56 Postage 20,000 00 4,000.00 4, 116. 12 2,369.13 Professional Services 7,500.00 1 ,87500 3,450.00 1 ,300.00 Straegic Planning Audit Expense 2,000.00 Town Center Garden Maint 10.000.00 Square Gardens Special Projects 200,000.00 200.000.00 6,275.75 28,217 61 Misc Expense Repair & Maintenance 50,000.00 12,498.00 1 ,183.73 31 ,507.30 Minor Equip 99,996.00 24,999.00 3.692.65 3.781 .45 Depreciation Exp 20.000.00 4.995.00 Bank Charges 159.30 Taxes & Licenses Convention Development 29.111 .20 483.20 Unallocated Revenue Total 2,318,930.00 677,335.00 386,509.82 382,598.87 • See Accountants Compilation Letter Ue;a ele Departmental Correspondence LEGAL www.accessfayetteville.org DEPARTMENT Y Kit Williams CityAttorney i TO: Mayor Jordan Jason B. KelleyAssistant City Attorney A&P Commissioners CC: Don Marr, Chief of Staff Casey Jones, Prosecuting Attorney FROM: Kit Williams, City Attorney DATE: May 7, 2012 RE: Overdue HMR collection efforts i. The City Prosecutor' s Office collected $5,531.42 of overdue HMR taxes in April of 2012 for a year-to-date total of $31 ,924.81 . Of the twenty-one cases listed • on the City Prosecutor's report, eight show a zero delinquent balance, but only one is shown to be "Closed." Three cases show that proper forms were not submitted even though two of those made significant payments of overdue HMR taxes. The monthly collection of overdue HMR taxes for 2012 by the City Prosecutor' s Office is averaging almost $8,000.00. I' . I i i ' I . i • CLINTON K. JONES ® MANDY FINKLEA OFFICE ADMINISTRATOR CITY PROSECUTOR $ JQ j� le e.neu: nom E: (479 SYS41evOlesr.ue BRIAN THOMAS (d( rb Lt PHONE: (479)3734MB DEPUTY CITY PROSECUTOR AnKAa9A3 Not checks: (4n)&7"2546 OFFICE OF CITY PROSECUTOR FAX 0 : (4n) 57114373 i I MEMO r. TO: R Williams Fayetteville City Attorney FROM: Casey Jones Fayetteville City Prosecutor G� DATE: May 2, 2012 RE: Status of Active HAIR cases ' When a Criminal Summons is issued for a violation and the Defendant subsequently pays the delinquent balance the Criminal Summons remains active and is then routinely dismissed by the Judge at arraignment if the Defendant is still current and not in violation. • 1 . Acambaro Four Jesus Socarro Active Criminal Summons Business Closed Delinquent Balance: $1 ,468.04 2. Antoinette's Special Antoinette R. Hams Active Criminal Summons Cakes & Catering Jami A. Harris Active Criminal Summons Delinquent Balance: -0- 3. Brenda's Drive-In Collin L. Wilkins Active Criminal Summons Delinquent Balance: -0- 4. Butcher Block Gary W. Bell Active Contempt of Court Business Closed Delinquent Balance: $ 1,871 .28 5. Cafd Delta Soul Michael L. Vaughn Trial date: 5/2/12 Delinquent Balance: $ 1 ,980.00 6. Dickson Dining Sidney O. Crawford Jr. Paid: $2301.57 (Jose's) Delinquent Balance: No Forms I 7. Dominoes Pizza Lloyd W. Hardison Active Criminal Summons Business Closed Delinquent Balance: $4,390.66 I 8. Green Room Laurie L. Fuller Trial Date: 6/20/12 Rustin E. Fuller Trial Date: 6/20/12 • Delinquent Balance: -0- Tele-Co-m- ririurdotloin;Dwice 0-Teleepmmurdotlon;Dwice for the.De0- MD (479) 621-1316 176 South Church, Sults 2 -Fay&Wv-H1e, AR 72701 • Kit Williams May 2, 2012 Page 2 I 9. Hjem Matthew Holland Paid: $1260.00 Delinquent Balance: -0- 10. Hogwild Pizzeria David S. Mackey Letter Business Closed. Delinquent Balance: $ 1 ,330.00 11 . Mama Dean's Meneria D. Morrison TD: 4/4/12 - Settled Terry L. Morrison TD: 4/4/12 - Settled Delinquent Balance: -0- Case Closed i 12 Neon Ice . Brandon S. Pooree Arraignment: 5/4/12 William S. Pooree Paid: $234.10 Delinquent Balance: No Forms 13. Northern Exposure Kevin M. Laughlin Arraignment: 4/27/12 Business Closed Paid: $ 1735.75 Delinquent Balance: No Forms • 14. Rowdy Beaver Den Amber M. Biason-Dunn Active Criminal Summons Delinquent Balance: -0- 15. Seafood Market Bar/Grill Craig E. Dowd Paid: -0- Business Closed Delinquent Balance: $4,367.60 16. Shanghai Chinese and Hsiao L. J. Shen Active Contempt of Court China Garden Delinquent Balance: $3,090.00 Businesses Closed 17. Sipamouane Twin Kitchen Jeffrey Sipamouane Trial Date: 6/20/12 I Delinquent Balance: -0- 18. Soul Restaurant & Lounge Casey E. Digbero Paid: -0- Business Closed Delinquent Balance: $ 118.64 19. Tim's Pizza (North) Michael A. Stephens Active Criminal Summons Business Closed Delinquent Balance: -0- 20. Uncle Gaylord's Hiram F. Brandon Arraignment: 4/15/12 Business Closed Delinquent Balance: No Forms 21 . WOW Japanese Bistro Chong N. Kim FTA Warrant Business Closed Delinquent Balance: $2,042.00 • TOTAL: $ 5,531.42 I i • CLINTON HOUSE MUSEUM MONTHLY REPORT APRIL 2012 The Clinton House Museum had a total of 296 visitors in the month of April. MUSEUM ACTIVITIES AND EVENTS : April brought an increase in visitors and gift shop sales. The First Ladies Garden is in full bloom and garners much attention from individuals and groups. President Clinton was in Fayetteville this month as the inaugural speaker for the Dale & Betty Bumpers Distinguished Lecture Program. He was able to drive by the first home he and Hillary shared and reminisced of fond memories in the House during his speech. Aptil 2"d — GROUP TOUR — Tulsa Historical Society — 30 visitors April 12`" — GROUP TOUR — Leadership Fayetteville Class, Fayetteville Chamber — 32 visitors • RECEPTION — Arkansas Women in Parks & Recreation — 15 visitors April 14'" — COOKING w/the CLINTONS — Sweet Magnolia Tours — 47 visitors April 15'h — PRESIDENT CLINTON, INAUGURAL SPEAKER Dale and Betty Bumpers Distinguished Lecture Program & Reception University of Arkansas — Verizon Ballroom, Student Union April 19" — GROUP TOUR — American Horticultural Society — 15 visitors • 0 Fayetteville Visitor Center - 2012 $ales & Visitor Count Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Sales Totals $1 ,863.93 $4,548.24 $4,516.75 $5, 115.91 Solt Totc/i $854.92 $10262.24 $2,450.88 $5,220.72 $7,370.00 $6,356.51 $5,707.79 $9,650.33 $5, 182.26 $7,221 .30 $49797.54 $10,741 .22 % Change from 2011 118.0% 260.3% 84.3% -2.0% 100.0% -100.0% -100.0% 100.0% -100.0% -100.0% 100.0% 100.0% Visitor Count 686 1043 1213 1570 eon Totals I 295 238 691 1301 1 1454 1 1463 1 1441 1 1457 1 1313 1 1189 1 1103 1 1283 % Change hom2011 132.54% 338.24%1 75.54% 1 20.68% -100.00% -100.00% -100.00% -100.00% -100.00% 1 -100.00%j -100.00% -100.00% 2011 Coal = $30,000/year or $2,500/month 12011 Totals 1 2012 Totals Sales 1 $663815.71 1 Sales $161044.83 Visitors 13228 Visitors 41512 95 Change = divide the difference between the two numbers by the 2010 number then move the decimal two spaces right 2011 monthly sales aver-age= $59567.98 2012 monthly sales average= $4,011 .21 12011 monthly visitor 'average= 1102 2012 monky visitor average 1128 12011 sales per visitor I $5.05 12012 sales per visitor = $3.56 • Definite Bookings • By Booking Date April 2012 Meeting Dates Attnd Peak Rooms $ Value Karen's Tours 02/29/2012 2 0 0 208 Strawberry Tour 02/29/2012 Hawthorn Bank 03/22/2012 35 0 0 3,633 Billionaire Tour 03/22/2012 Tulsa Historical Society 04/02/2012 55 0 0 5,709 04/02/2012 Travel-ink 04/12/2012 38 0 0 3,944 04/12/2012 Group Tours to Go 04/14/2012 47 0 0 4,879 04/14/2012 Sue Smith Travel 04/17/2012 55 0 0 5,709 04/17/2012 Village Tours 04/18/2012 55 0 0 5,709 Mystery Tour 04/18/2012 Friends International 04/26/2012 44 0 0 4,567 04/26/2012 Travel-ink 04/26/2012 45 25 50 14,013 04/28/2012 Dream Journeys 04/28/2012 45 0 0 4,671 Fayetteville Tour- Farmers Market and Golden Coral 04/28/2012 Caren's Charters 05/09/2012 34 7,058 05/10/2012 UA Intramural/Recreational Sports 10/26/2012 600 150 300 186,840 Regional Flag Football Tournament 10/28/2012 Sub-Total for April 12 Meetings 19055 350 $246,940 GRAND TOTAL 12 Meetings 19055 350 $246,940 Page 1 of 1 Printed: 5/9/2012 9:25AM Inquiries By Source From: 411/2012 To: 413012012 Showing: all records Source Inquiries S/Inquiry Travel Guides Free 487 $0.00 State Newspaper Insert 459 $0.00 Travel lnformation.com 208 $0.00 @ Website 96 $0.00 UA Graduate School 89 $0.00 Southern Living 8 $0.00 Midwest Living 6 $0.00 1 ,353 • Page 1 of 1 5/9/2012 09:19 AM Fayetteville Convention & Visitors Bureau • 21 S. Block - Fayetteville, AR 72701 Phone: (800) 766-4626, (479) 521 -5776 - Fax: (479) 5714731 - info@experiencefayetteville.com - Web: www.expenencefayettevi I le.com Fayetteville Town center, manager's ACttvlty Keport April 1 , 2012 to April 30, 2012 Sales: APRIL APRIL Month YTD YTD YTD 2011 (base) 2012 % Change 2011 2012 % Change rales 25 19 (24%) 79 60 (24%) # returned contracts b to date — GL Complete Events (Paid/Sponsored) 25 27 8% 69 76 10% Sales ($ returned contracts by log date — GL $40,900.00 $40, 115.00 (2%) $119,711 .75 $1231468.00 3% Collections " $39,909.85 $37,493.80 (6%) $123,285.38 $133, 109.23 8% $ - Payment Lo $ Executed Contracts $38,550.00 $373835.00 2% $147, 135.00 $143, 185.00 3% Credit -0- -0- NA -0- -0- N/A $ - GL Average per event $2, 152.63 $2, 111 .32 (2%) $13639.89 $2,057.80 25% $ Sales / # Sales Operations Items o Changing Recycle Dumpster provider with reduced fee. o Fountain cleaning and maintenance for Spring/Summer. o General Maintenance. Sales ➢ Proposals to American Heart Association and NABC Conference; both accepted. ➢ Currently working on proposals for U of A and Kendrick Fincher. 9 Repeat Business booked for future: ABC Home Inspection, Coach's Clinic, Washington Regional, UA Literacy Lab, Fred Pryor Seminars (2), NWA Razorback Club (first time in Fall 2011 and has secured spring and fall dates for 2012) UA Honors College, College Education and Health Professions —(Luncheon), West fork and Shiloh Proms, ASID Vendor Fair, Zeta Phi Beta. Wells Fargo had first event here and has rebooked similar event for September. c ➢ New Business booked: Bicycle Days, 4 Weddings, I Holiday Craft show and a Family party. oordination U of A University Relations - Five young, undocumented immigrants participated in a unique panel discussion called "Undocumented: Living in the Shadows". ➢ Lifesource — Birthday celebration. ➢ Rain Garden Academy. African Student Association. ➢ Wells Fargo-Springdale. ➢ AR Support Network Luncheon. UA Walton Business of College - First time awards dinner for WCOB at FTC. Event Listing April 2 — Kappa Banquet • April 17 — AR Support Network April 3 — Teen Leadership • April 18 — UA College of Ed & Health Professionals April 4 — Derby Days • April 19 — Walton College of Business April 5 — Fred Pryor • April 20 — Shiloh Banquet April 5 — Rain Garden Academy • April 21 - FHS Prom April 5 — First Thursday • April 22 — UA Relations April 7 — Sound of Africa • April 22 — Bicycle Days April 10 — Wells Fargo • April 23 — UA Relations April 13 — AR Historical Society April 24 — Joe.1ylartimstaae Race April 14 — AR Historical Society AprilSmart•Step- April 14 — Lincoln Prom April 26 — Lifesourc,a April 14 — Miller Reception ! April 26 — SfnartStap. ' April 15 — Hogeye Marathon A'prii 27 — Lifesqurc April 28 — Har^Ber Prom Event Breakdown • Community — 19% Corporate - 7% Non-Profit — 22% Educational — 22% Social — 4% UA — 26% www.twncenter.com Apr 1 , 2012 - Apr 30, 2012 • Dashboard _.._.— _ _ __. ---- _ -- - - .- . _ -- -- -- ----------_--- ,-- Comparing to: Site • VI5I5 90 90 45 45 0 >0000 0 1 &, 2 Apr 9 Apr 16 Apr 23 Ap 1 , 122 vlsb 42.60% sounoe Rate rw n n/liv 39257 Pagedews ti /l n w 00:01 :24 Avg. nme on see 2.90 Pagewma 81 .19% % New visits Traffic Sources Overview Content Overview ■ Search Engines Pages Pagevlews % Pagevlews 880.00 (78.43%) - /NaN 2,684 82.41 % • ■ Referring Sites 138.00 (12.30%) / 164 5.04% ■ Direct Traffic 104.00 (9.27%) /faq.shtml 54 1 .66% /location.shtml 54 1 .66% /social.shlml 50 1 .54% • 1 Google Analytics 1 www.twncenter.com Apr 1 , 2012 - Apr 30, 2012 Traffic Sources Overview _ , Comparing to: Site • visit 90 90 4545 0 0 I Apr 2 I Apr 9 1 Apr 16 I Apr D I AP All. traffic sources sent a total of 1 , 122 visits .mow vim- 9.27% Direct Traffic ■ Search Engines 880.00 (78.43%) ° ■ Referring Sites 12.30 /o Refemng Sites 138.00 (12.30%) ■ Direct Traffic 104.00 (9.27%) /w.� 78.43% search engines Top Traffic Sources Sources Visits % visits Keywords visits % visits • google (organic) 765 68.18% fayetteville town center 328 37.27% (direct) ((none)) 104 9.27% (not provided) 160 18.18% bing (organic) 60 5.35% town center fayetteville ar 50 5.68% yahoo (organic) 39 3.48% fayetteville ar town center 30 3.41% facebook.com (referral) 32 2.85% fayetteville town center 11 1 .25% i • 2 Google Analytics www.twncenter.com Apr 1 , 2012 - Apr 30, 2012 • Content Overview Comparing to: site • Pe9eNews 300 300 150 150 0 11 ill 0 1 Apr 2 'Apr 9 Apr 16 Apr 23 AD Pages on this site were viewed a total of 3,257 times rw l 3,257 Pagemews �1N 1 ,395 unique Mom 42.60% Bounce Rate Top Content Pages Pageviews % Pagevlews • /NaN 2,684 82.41 % / 164 5.04% /faq.shtml 54 1 .66% /location.shtml 54 1 .66% /social.shtml 50 1 .54% • 3 Google Analytics www.experiencefayeffeville.com Apr 1 , 2012 - Apr 30, 2012 • Dashboard _ _ Comparing to: Mar 1 , 2012 - Mar 31 , 2012 • Pmvims: vmt; • VWm 800 800 400 00 0 0 Apr 2 Apr 9 ( AXIS Apr 23 AP 13, 140 visits — 48.90% IBmnce Rate Previous: 15.155 (-13.30%) Previous: 46.43% (5.34%) F qtr^^^ 40,599 Pagevlews "^ ` 00:02:20 Avg. Time on Site Prevrous: 49.651 (.18.23%) Previous: 00:02:30 (43.81%) 3.09 Pages/Visit 78.72% % New Vislis Previous: 3.28 (5.89%) Previous: 7942% (-0.50%) SourcesTraffic Overview C • - Overview • ■ Search Engines Pages Pageviews % Pagevlews 8,058.00 (61 .32%) / ■ Referring Sites 3,153.00 (24.00%x) Apr 1 , 2012 - Apr 30, 2012 5,720 14.09% M Direct Traffic 1 ,929.00 (14.68%) Mar 1 , 2012 - Mar 31 , 2012 6,639 13.37% % Change -13.84%0 5.37% /play.php Content Detail: /201 WisitorsGuide Apr 1 , 2012 - Apr 30, 2012 5,100 12.56% Mar 1 , 2012 - Mar 31 , 2012 7,337 14.78% • Pre v Pegevi w • Pagevf e m zo % Change -30.49% -14.99% ° Apr 1 , 2012 - Apr 30, 2012 5,058 12.46°/x Apr2 1A 9 iApr 10 IApr 23 Pageviews Mar 1 , 2012 - Mar 31 , 2012 5,680 11 .44% 281 % Change -10.95% 8.90% /eat.php Apr 1 , 2012 - Apr 30, 2012 1 ,425 3.51 % 0 Mar 1 , 2012 - Mar 31 , 2012 1 ,548 3. 12 /0 • % Change -7.95% 12.58% /visitors.php 1 Google Analytics www.expedencefayetteville.com Apr 1 , 2012 - Apr 30, 2012 • Traffic Sources Overview p Comparing to: Mar 1 , 2012-Mar 31 , 2012 • PreAws: VisiW • Vis05 600 800 400 00 0 0 Apr 2 Apr 9 AW 16 Apr 23 Ap All traffic sources sent a total of 13, 140 visits 14.68% Direct Traffic ■ Search Engines Previous: 1429% (2.76%) 8,058.00 (61 .32%) ■ Referring Sites 3,153.00 24.00% Referring sites Traffic °h) ■ Direct Traffic Previous: 24.08% (-0.J1%) is 1 ,929.00 (14.68%) 61 .32% Search Ergines Previous: 61.63% (490%) Top Traffic Sources • Sources visits % visits Keywords Visits % visits google (organic) (not provided) Apr 1 , 2012 - Apr 30, 2012 6,973 53.07% Apr 1 , 2012 - Apr 30, 2012 1 ,246 15.46% Mar 1 , 2012 - Mar 31 , 2012 8,162 53.86% Mar 1 , 2012 - Mar 31 , 2012 1 ,387 14.85% % Change -14.57% -1 .47% % Change -10.17% 4.13% (direct) ((none)) fayetteville ar Apr 1 , 2012 - Apr 30, 2012 1 ,929 14.68% Apr 1 , 2012 - Apr 30, 2012 619 7.68% Mar 1 , 2012 - Mar 31 , 2012 2,165 14.29% Mar 1 , 2012 - Mar 31 , 2012 779 8.34% % Change -10.90% 2.76% % Change -20.54% -7.90% facebook.com (referral) fayetteville arkansas Apr 1 , 2012 - Apr 30, 2012 1 ,137 8.65% Apr 1 , 2012 - Apr 30, 2012 408 5.06% Mar 1 , 2012 - Mar 31 , 2012 1 ,396 9.21% Mar 1 , 2012 - Mar 31 , 2012 390 4.18% % Change -18.55% -6.06% % Change 4.62% 21 .26% bing (organic) things to do in fayetteville ar Apr 1 , 2012 - Apr 30, 2012 521 3.96% Apr 1 , 2012 - Apr 30, 2012 395 4.90% • Mar 1 , 2012 - Mar 31 , 2012 421 2.78% Mar 1 , 2012 - Mar 31 , 2012 649 6.95% % Change 23.75% 42.73% % Change -39.14% -29.45% yahoo (organic) fayetteville, ar 3 Google Analytics www.expedencefayefteville.com Content Detail : Apr 1 , 2012 - Apr 30, 2012 l2011VisitorsGuide Comparing to: Mar 1 , 2012 - Mar 31 , 2012 • Previous: PaBeviev a Paq Wa 20 20 1 10 0 0 IAW2 IAW9 IAW 16 IAW 23 IAP This page was viewed 281 times ArwNi . 281 Pageviewe Prevbus: 318 01.64%) 250 Unique Mem Previous: 291 (-14.09%) AP, 00:04:09 Time on Page Pmws: 00:04:38 (-9]3%) A 100.00% Bounoe Rate Pre W ous: 100.00% (0.00%) • > 52.67% % E)dt Previous: 56.29% (6.43%) $0.00 $ Index Previous: 60.00 (0.00%) • 5 Google Analytics