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Home My WebLink About2011-05-16 - Agendas - Final AGENDA ADVERTISING AND PROMOTION COMMISSION May 16, 2011 2:00 p.m. Fayetteville Town Center I. Call to Order — Il. Reports A. Approval of Minutes for April 11 , 2011 regular monthly meeting B. Financial Report 1 . HMR Revenues — Marilyn Heifner 2. Financial Statements - 3 . Update from City Attorney re: delinquent tax collection efforts — Kit Williams A. Change in HMR ordinance • C. Clinton House Museum Report - D. Visitor Bureau Report — Shelly Walters E. Town Center Report — Sandra Bennett F. Executive Director Report — Marilyn Heifner 1 .City of Fayetteville flag G. Advertising Agency Report — Mike Sells 111. Old Business A. HMR for bonds B. Update on Town Center remodeling IV. New Business V. Adjourn Funding requests Nbo, J rl / 3 . • I ADVERTISING AND PROMOTION COMMISSION REGULAR MEETING April 11 , 2011 Commissioners Present: Bill Lyle, Pled Fxew€erd, Bob Davis, Lioneld Jordan, Brandon Karn, and Maudie Schmitt. Commissioners Absent: Justin Tennant Staff Present: Marilyn Heifner, Sandra Bennett CALL TO ORDER Maudie Schmitt called the regular monthly meeting of the Fayetteville Advertising and Promotion Commission to order on April 11 , 2011 , at the Fayetteville Town Center at 2:00 p.m. WELCOME NEW COMMISSIONER Schmitt welcomed new commissioner Hannah Mills. MINUTES Moved by Davis, second by Jordan to approve the minutes of the March 11 , 2010 meeting. Motion carried. . FINANCIAL REPORT HMR Revenue — Marilyn announced that March HMR collections were $ 169,093 . This represents a -2.06% decrease over 2010 March collections. Year to date collections are up 4.84%. Financials — In the absence of Keith Glass, Marilyn reviewed February financials. No unusual activity occurred. All expenses are in line with budgets. Update from the City Attorney — Jason Kelley, assistant city attorney reported that the City Prosecutor's office collected $2,440.41 in the month of March. City Councilman Justin Tennant will sponsor an ordinance to amend the HMR to no longer exempt concession stands for festivals. CLINTON HOUSE MUSEUM The Museum had 162 visitors in March. The Museum is featured in March AY magazine. A tour group visited the house as a part of their Lucky Charms Tour. They tried to find the hidden Leprechauns through the House and Gardens to receive a prize. New brochure for the Museum is expected shortly. Buy a Brick and Buy a Stone will launch shortly as a part of a spring fundraising campaign. Work continues on the grounds. The Museum will host the Arkansas Parks and Tourism Commission on Wednesday, April 20 at a reception before they have dinner at the Arkansas Air Museum. Commissioners are invited to attend. • I • CONVENTION VISITORS BUREAU Sales at the Visitor Center increased 228.8% in March, with 2,450.88 in sales. Visitors in the Center increased 60% as well. The Bureau staff issued leads for AAA State Soccer finals and State Softball Championships as well as All Star Week. They also issued leads for a Hispanic Conference fall conference, National Federation for the Blind state conference, and an Irish Dance summer competition. We received the bid for Mountain Home St. Patrick's Day tour, State Soccer finals and State Softball championships. Fayetteville Parks & Recreation hosted the Arctic Classic Adult Softball Tournament. Total economic impact of these events was 450 room nights and $315,760. Business lost included the VYPE 7 on 7 football tournament because of construction of UA fields and high school regulations affected by snow days. We lost the bid for the Historic Preservation Alliance of Arkansas annual meeting because of insufficient number of rooms downtown. These two total 1 ,650 room nights and $513,810. A report on restaurant week was included in the agenda packet. . TOWN CENTER Returned sales contracts for the Town Center in March were even with last year at 21 contracts. Completed events were down 5% ( 1 event) and collections were down 27%. For the year, completed events are up 9% and the returned contract dollars and executed contracts shows an improvement. The staff has reached 23% of its sales goal for the year. • EXECUTIVE DIRECTOR REPORT Tanner Montgomery was hired as Visitor Services Manager. ADVERTISING AGENCY Mike Sells announced that Jade Gustin was leaving the Agency. She will be replaced by Drew Finkbiner. Jade presented the new cover design for all brochures now in preparation. The Clinton House Museum and Walking Trails brochures are being printed now. A gang run on both of those together saves approximately 35%. Following that is printing of the Historic Walking Tour and All Seasons Trail Guides together. Media is running during the Razorback Red/White game of two 30 second spots. OLD BUSINESS Chair bids — Two quotes were received from companies for chairs (V IRCO and Mity-Lite) for the Town Center as a part of the remodeling project. Moved by Davis, second by Jordan to take the low bid of $56,000.00 from VIRCO for 800 chairs. Motion carried. Marilyn said remodeling project had a couple of delays. Painting is complete. Several tiles in the lobby were damaged during the painting. The accent color in the lobby will be repainted. Carpet will not be installed on date initially planned because carpet is coming from Canada instead of Georgia. A date has now been set in June for that installation. • 12011 Request Exec. Dir Recom ICommis. Approv. May 22 Block St.Block Party $4,540 funding request withdrawn June 10-11 Bikes, Babes and Bling $10,000 June 23-26 All OUT June $5,000 July 2 Run for Veterans $4,735 August 26-28 Fayetteville Roots Festival $10,000 Sept 6 Savor the Flavor $33500 Sept. 10 NWA Cheese Dip Festival $103000 October 13-16 Seedling Film Fest - Offshoot Film Festival $45,650 Oct. 14-16 ArtBeats Festival/Harvest Food Festival $10,000 Oct 17-24 National Veterans Creative Arts Festival $10,000 Nov. 19-Jan 1 Lights of the Ozarks $30,000 Dec 10-11 Fayetteville Half Marathon $20,000 $163,425 p`r - • Advertising and Promotion Commission For month of May 2011 Current Year HMR Collected (2120.0912.4101 .00) $ 187,969.41 Prior Year Collected (2120.0912.4101 .01 ) $ 180.00 First Security Investment Interest Revenue (2120.0912.4708.00) $ 1 , 177.72 Total Revenues $ 189,327.13 Annual Bond Audit Expense (2120.9120.7602 .60) $ Collection Expense (2120.9120.5333.00) $ (3_ 1762.99) Bank of OK Quarterly Fee (2120.9120.5712.00) Town Center Bond Payment (2120.9120.5712.00) $ (56,304.00) 2008 Property Taxes on Town Center (2120.9120.7602.60) Total Expenses $ (60,066.99) Total Check to A&P $ 129,260.14 • • City of Fayetteville, Arkansas Monthly HMR Tax Collections 2008.2011 2008 2009 2009 2010 2010 2011 2011 Total Total Change Over Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Prior Year January $1743005 $166,214 -4.48% $166,645 0.00% $179,546 7.74% February $1563693 $1679141 5.32%, $143,940 -13.88% $158,037 9.80% March $172,804 $1803027 4. 18% $172,662 -4.09% $169,093 -2.06%, April $1832672 $191 ,542 4.28% $1873730 -2.00% $1873976 0.00% May $175,064 $190,320 8.71 % $185,096 -2.74%, $1883149 1 .65% June $194,447 $1909237 -2. 17% $184,371 -3.08% July $188,253 $1803944 -3.88% $196,323 0.08% August $174,648 $167,897 -3.87%, $180,741 7.65% September $190,244 $176,463 -7.24%, $184,471 4.54% October $187,125 $189,728 1 .39%, $195,169 2.87% November $197,814 $190,887 -3.50% $213,494 11 .84%, December $174,682 $174,568 0.00% $1713511 -0. 18% Total $ $2,171 ,451 $2,1651969 0.00%0 . $2,182,155 0.75'/0 $8829801 3.12% \filename Keith M. Glass, CPA . "00 2580 N. College 503 Pitman P.O. Box 268 Fayetteville, AR 72703 Prairie Grove 72753 (479) 571-0811 Accountant's Compilation Report (479) 846-3424 (479) 571-0812 fax fax (479) 846-4314 To Commission Members, 1 have compiled the accompanying statements of assets, liabilities, and capital arising from transactions of Fayetteville Advertising and Promotion Commission, The Fayetteville Town Center, The Convention and Visitors Bureau, and The Clinton House Museum as of April 30, 2011 and the related statements of revenue and expenses for the period then ended, and three months then ended and the period then ended last year, and four months then ended last year, and the related Statement of budget, revenue and expenses for the previous twelve months. I have not audited or reviewed the accompanying financial statements and, accordingly, do not express an opinion or provide assurance about whether the financial statements are in accordance with the modified accrual basis of accounting. The financial statements have been prepared on the modified cash basis, which is a comprehensive basis of accounting other than generally accepted accounting principles. Management (Owners) is(are) responsible for the presentation and fair presentation of the financial statements in accordance with the modified cash basis of accounting and for designing, implementing and maintaining internal control relevant to the preparation and fair presentation of the financial statements. • My responsibility is to conduct the compilation in accordance with Statements on Standards for Accounting and Review Services issued by the American Institute of Certified Public Accountants. The objective of a compilation is to assist management in presenting financial information in the form of financial statements without undertaking to obtain or provide any assurance that there are no material modifications that should be made to the financial statements. Management has elected to omit substantially all of the disclosures ordinarily included in financial statements arising from modified cash basis of accounting. If the omitted disclosures were included in the Financial statements, they might influence the user's conclusions about the Company's asset, liabilities, equity, revenue, and expenses. Accordingly, these financial statements are not designed for those who are not informed about such matters. 1 am not independent with respect to Fayetteville Advertising and Promotion Commission, The Fayetteville Town Center, The Convention and Visitors Bureau, and The Clinton House Museum. A _ Keith M. GlAs, CPA Date • Email: keith@nwacpa.com www nwacpa.com Fayetteville A&P Commission Statement of Assets, Liabilities & Equity - Modified Cash Basis April 30, 2011 ASSETS Current Assets CVB Cash in Register $ 100.00 CHM Cash in Register 100.00 Arvest A&P General #4856 98,689.61 1 st Security A&P General #8714 731 ,707.03 1 st Sec Fay Town Ctr #8722 97,336.06 1 st Sec. Clinton House #8749 12,297.83 Ist Sec. Conv Visitor #8730 2,201 88 Arvest Payroll Account #4636 121 ,941 .39 Accounts Receivable 18.48 Due From Other Funds 29,411 .06 Investments 1 ,765,579.27 Investment Adj to Market 10,057.07 Total Current Assets 2,869,439.68 Property and Equipment Furniture and Fixtures 41 ,952.36 Equipment 179,689.91 Leasehold Improvements 459775.99 CVB Building 930,569.02 CVB Land 198;621 .00 Building Additions 3182677.24 Accum. Depreciation (339,396.50) Total Property and Equipment 1 ,375,889.02 Other Assets Total Other Assets _ 0.00 Total Assets $ 43245,328.70 LIABILITIES AND CAPITAL Current Liabilities Accounts Payable $ 1 , 125.00 Accrued Expenses (12,762.21 ) Aflac 188.46 Colonial Life & Acc Ins Payabl 31 .98 Federal Payroll Taxes Payable 6,560.83 FUTA Tax Payable 732.93 State Payroll Taxes Payable 1 ,517.73 SUTA Payable 1441 .49 Employee Benefits Payable ( 1 ,541 .45) Due to Other Funds 31759.52 Due to Town Center 4,142.40 Total Current Liabilities 5,396.68 • Long-Term Liabilities — — Total Long-Term Liabilities 0.00 See Accountants, Compilation Report Fayetteville A&P Commission Statement of Assets, Liabilities & Equity - Modified Cash Basis April 30, 2011 • Total Liabilities 59396.68 Capital Beginning Balance Equity 31879,562.33 Unresticted Fund Balance 281 ,937.74 Restricted Fund-540 Film Grant 221 .53 Retained Earnings 225.00 Net Income 77,985.42 Total Capital — 4,2392932.02 Total Liabilities & Capital S 4,245,328.70 • • See Accountants' Compilation Report Fayetteville A&P Commission Statements of Revenue & Expenses - Modified Cash Basis for the Month and Four Months Ending April 30, 2011 • Revenues Current Month Year to Date HMR Tax Revenue S 1872458.85 78.03 $ 682,432. 11 79.40 Prior Year HMR Tax Revenue 517. 11 0.22 129219.33 1 .42 Rental Income 40,444.22 16.83 128,916.44 15.00 Other Income 620.00 0.26 49030.00 0.47 Parking Revenue 797.00 0.33 2,031 .00 0.24 Parking Lease0 0.00 3,220. 12 0.37 Gift Shop Sales 485.85 0.20 1 ,298.59 0. 15 Visitor Store 43518.56 1 .88 9,423.20 1 .10 Partnership Income 400.00 0. 17 2,800.00 0.33 Admission Revenue 536.00 0.22 1 ,594.54 0. 19 Special Projects 2,385.00 0.99 3,060.00 0.36 Interest Income Investments 1 , 177.72 0.49 41881 .92 0.57 Interest Income Checking 412.39 0. 17 4803.54 0.21 Visitor Guide Ad Income 500.00 0.21 1 ,575.00 0.18 Hospitality Summit 0.00 0.00 180.00 0.02 Total Revenues _ 240,252.70 100.00 859,465.79 100.00 Cost of Sales Clinton House Gift Shop 759.39 0.32 17605.98 0. 19 Total Cost of Sales 759.39 0.32 1 ,605.98 0. 19 Gross Profit 239,493.31 99.68 8572859.81 99.81 • Expenses - - Signage- Tourism 611 .80 0.25 11823.39 0.21 Credit Card Discounts 267.26 0. 11 1 ,614.09 0. 19 Bank Charges 0.00 0.00 342. 15 0.04 Parking Expense 100.00 0.04 400.00 0.05 Advertising & Marketing 0.00 0.00 55,393.08 6.45 Brochures 0.00 0.00 452845.60 5.33 Accounting & Legal Fees 1 ,380.00 0.57 2,680.00 0.31 Office Expense 3,363.64 1 .40 6, 139.61 0.71 Visitor Store Exp 3,824.29 1 .59 11 ,842.79 1 .38 Insurance & Health Benefits 41088.87 1 .70 17,668.02 2.06 408 (P) Company Match 943.66 0.39 3,040.08 0.35 Car Allowance 300.00 0. 12 1 ,050.00 0. 12 Telephone Expense 748. 17 0.31 39012.31 0.35 Postage and Shipping Expense 1 ,000.00 0.42 3,479. 12 0.40 Tracking Software 0.00 0.00 11695.00 0.20 Material & Supplies 480.00 0.20 480.00 0.06 Rent 0.00 0.00 12,000.00 1 .40 Repairs & Maintenance Expense 149257.88 5.93 635295.67 7.36 Kamensky Fountain Maintenance 0.00 0.00 !,205.64 0. 14 Linens 11324.00 0.55 61100. 15 0.71 Publications & Dues 0.00 0.00 31055.00 0.36 Travel/frainingExpense 6,277. 14 2.61 14,231 .72 1 .66 Taxes & Licenses 0.00 0.00 967.23 0. 11 Collections Expense 31759.52 1 .56 13,893.03 1 .62 Payroll Tax Expense 3, 161 .34 1 .32 119016.28 128 • Convention Development 43325.95 1 .80 12,644. 19 1 .47 Research Expense 0.00 0.00 475.00 0.06 Contract Labor 3,965.50 1 .65 15,956.00 1.86 See Accountants' Compilation Report Fayetteville A&P Commission Statements of Revenue & Expenses - Modified Cash Basis For the Month and Four Months Ending April 30, 2011 • Current Month Year to Date Wages Expense 35,338.98 14.71 122, 110.05 14.21 Electricity Utility 31785.83 1 .58 17,498.84 2.04 Gas Utility 36. 19 0.02 71647.87 0.89 Water Utility 615.60 0.26 3,223.98 0.38 Cable 521 .69 0.22 1 ,980.30 0.23 Recycling 343.78 0. 14 757.21 0.09 Security 426.85 0. 18 1 ,523.62 0. 18 Airport Advertising 0.00 0.00 1 ,485.00 0. 17 Minor Equipment 0.00 0.00 13,716.80 1 .60 Airport Info Booth 0.00 0.00 1 ,200.00 0. 14 DECA 0.00 0.00 1 ,827.75 0.21 Joe Martin 0.00 0.00 29500.00 0.29 Arts Live Theatre 0.00 0.00 1,000.00 0. 12 Misc Special Project 39,240.39 16.33 64,591 .82 7.52 Bond Payments-Town Center 56,304.00 23.44 225,216.00 26.20 Trustee Expense 11125.00 0.47 2,250.00 0.26 Total Expenses 1915917.33 79.88 779,874.39 90.74 Net Income $ 47,575.98 19.80 $, 77,985.42 9.07 • • See Accountants' Compilation Report Clinton House Museum Stmnt of Budget, Revenue and Expenses - Modified Cash Basis Month Ending April 30, 2011 2011 2011 2011 2011 April April 2010 Annual Budget Year To Date Year To Date Year Monthly Monthly Year To Date Accumulated Actual Balance Budget Actual Actual Budget Revenue Transfer from A&P 72,071 .00 301000.00 235.00 71 ,836.00 30,000.00 Admission 6,000.00 2,000.OD 11702.86 40297. 14 500.00 536.00 10716.93 Special Events Gift Shop Sales 5,000.00 1 ,664.00 11475.90 3152410 416.00 485.85 1 ,142.87 Interest 144.00 48.00 36.66 107.34 12.00 6.81 31 .22 Other Income 360.00 (360.00) 20.07 Total 83,215.00 33,712.00 3,810.42 928.00 1,028.66 32,911.09 Expenses Salary+Benefits 35,865.00 11 ,300.00 9,697.48 26, 167.52 2,825.00 2,779.98 10,812.77 Payroll Tax Exp 2,870.00 904.00 882. 16 1 ,987.84 226.00 256.12 997.79 Insurance-Heahh 41025.00 10340.00 1 ,700.08 2,324.92 335.00 431 .96 1 ,031 .31 401K Match 975.00 312.00 269.28 705.72 78.00 77.26 225.00 Rent 24,000.00 12,000.00 12,000.00 12,000.00 12,000.00 Utilities-$3690 Water 11000.00 160.00 206.82 793.18 40.00 52.86 15262 Gas 1 ,345.00 697.00 809.42 535.58 86.00 36.19 737,69 Electricity 1 ,060.00 216.00 238.41 821 .59 48.00 240.03 Telephone Actual 11250.00 420.00 418.29 831 .71 105.00 -100.48 312.73 Materials & Supplies 1 ,100.00 350.00 1 ,011 .28 88.72 100.00 756.14 312.08 Credit Card Discounk 750.00 245.00 245.41 504.59 60.00 47.41 116.78 Bank Charges Security 275.00 88.00 65.55 209.45 22.00 21 .85 87.40 Maintenance/Lawn 500.00 200.00 500.00 50.00 . 60.00 Repair/Maintenance 1 ,000.00 200.00 4,423.88 (3,423.66) 380.56 Sales Tax 500.00 135.00 795.39 (295.39) 35.00 84.00 Special Projects 1 ,000.00 400.00 - 1 ,000.00 100.00 Publications/Dues 200.00 - 100.00 100.00 104.27 TravelfReining 500.00 562.30 (62.30) 562.30 94.99 Gift Shop Items 50000.00 2,500.00 1 ,605.98 30394.02 1 ,000.00 759.39 595.43 Total 83,215.00 31 ,467.00 35,031.73 5,112.00 6,262.50 27,964.89 See Accountant's Compilation Letter Convention visitors Bureau Sim rt of Budget, Revenue and Expenses • Modified Cash Basis Month Ending April 30, 2011 2011 2011 2011 2011 April April 2010 Annual Budget Year To Date Year To Date Year Monthly Monthly Year To Dale Accumulated Actual Balance Budget Actual Actual - Budget Revenue Transfer from A&P 313.431 .24 125,00D.00 - 313,431 .24 125,000.00 Interest 600.00 200.00 65.32 534.68 50.00 8.25 219.56 Partnership Dues 6,000.00 2,800.00 2,800.00 3,200.00 400.00 3,000.00 Travel Hero 3,000.00 1,000.00 - 3.000.00 500.00 Visl. Ch. Store 30,000.00 7,000.00 9,423.20 - 20,576.80 2,000.00 4,518.56 3,818.04 Special Projects - 2.875.00 (2,675.00) 2,000.00 Fest Thursday 51000.00 2,200.00 385.00 4.615.00 11000.00 385.00 Dickson St 1,500.00 500.00 1 ,500.00 Film Festival Premelr Baseball Other Income - 125000 (1 ,250.00) 620.00 1,560.00 Total 359,531.24 138,700.00 16,598.52 3,550.01) 71931.81 133.597.60 Expenses Salary+BeneSts 183,608.01) 58,000.00 50,536.41 133,071.59 14,500.00 15,356.03 65,051.79 Payroll Tax Exp 14,688.00 4,896.00 4,575.95 10,112.05 1 ,224.00 1,381 .04 5,848.69 Insurance-Health 25.362.00 7,050.00 7,433.68 17,928.32 2,25D.00 1,493.28 6,040.76 401K Match 5,508.24 1 ,836.00 1 ,405.83 4,102.41 459.00 377.18 1 ,316.21 Telephone 5,000.00 1 ,664.00 1 ,733.19 3,266.81 416.00 461.60 955.82 Electricity 4.620.00 1 ,165.00 1 ,405.82 3,214.18 385.00 219.05 1,555.36 Water 650.00 220.00 206.20 443.80 55.00 52.32 185.71 Com; B Tourism Develop 40,000.00 16,650.00 12,160.99 27,839.01 6,200.00 4,325.95 5,122.45 Travel & Training 32,385.00 17,120.00 13,559.42 18,815.58 7,975.00 5,714.84 11 ,984.30 PublicetionsiOues 3,810.00 2,660.00 2,205A0 1,605.00 700.00 2,577.00 Repair/Maintenance 2,000.00 800.00 1 ,160.08 839.92 400.60 895.28 296.01 Office Supp/Printing 12,000.00 4,000.01) 1 ,820.30 10,179.70 1 ,500.00 870.26 4,090.16 Tracking SBware/Malnt 2,000.00 2,000.00 1 ,695.00 305.00 2,000.00 1,695.00 Credit Cerci Discounts 1 ,000.00 300.00 490.69 509.31 100.00 87.26 174.72 Taxes & Licertses(ASCAF 300.00 300.00 405.34 (105.34) 238.00 Visitor Car Store Itms 20,000.00 9,000.00 11,842.79 8,157.21 1 ,000.00 3,824.29 1 ,884.23 Education Reimbursement - - _ Bank Charges - 182.85 (182.85) Parking Expense 1 ,200.00 - 40D.00 400.00 800.00 100.00 100.00 400.00 Advertising & Marketing - - - 11150.00 Spacial Project - 1 ,813.91 (1,813.91 ) 813.91 1 ,390.83 First Thursday 39900.00 800.00 - 3,900.00 800.OD Dickson St 1,500.00 500.00 - 1,500.00 Minor Equipment - 6,994.61 (6,994.61) Premier Baseball Sales Tax 2,835.00_ _ . Depreciation Expense Research Exp - 475.00 Total 359,531.24 129,361.00 122,513.05 40,064.00 35,982.27 114,751.64 See Accountants Compilation Letter Fayetteville Town Center Stmnt of Budget Revenue and Expenses - Modified Cash Basis Month Ending April 30, 2011 2011 2011 2011 2011 AAAI April 2010 Annual Budget Year To Date Year To Date Year Monthly Monthly Year To Date Accumulated Actual Balance Budget Actual Actual Budget Revenue Rental Ind Service Actual 11 394,860.00 137,676.00 118,058.94 276,821.08 34,273.00 37,694.22 139,206.72 Interest - Checking 480.01) 160.00 186.33 291.67 40.00 47.11 133.68 Parking Revenue - 797.00 (797.00) 797.00 Daily 7.000.00 2,850.00 1,234.00 5,766.00 1,170.00 1,645.00 Leases 10,000.00 3,354.00 3,220.12 6,779.88 3,397.39 Sales Tax Exp (3,500.00) (636.00) (377.50) (3,122.50) (238.00) (1,545.54) Special Projects 10,000.00 - - 10,000.00 Mist; Revenue - - - 12481 .25 Transfer Total 418,880.00 143,404.00 123,120.69 35,247.00 38,538.33 155,498.50 Expenses Salary+Berlefits 156,379.00 . 49,864.00 38,542.84 117,636.16 12,466.00 10,536.31 41 ,575.90 Commissions - 9.810.90 Contract Labor 1.500.009.610.90 4,958.00 (3,458.00) 125.00 11215.50 4,060.00 Payroll Taxes 12,510.00 4,100.00 3,54528 8,984.74 1,025.00 997.06 4,512.83 Credit Card Discount! 31000.00 1,000.00 677.99 2,122.01 250.DD 122.59 1,026.60 Insurance 19,827.60 6,044.00 6,816.96 13,210.64 1,722.00 1,727.84 5,507.48 408ti Match 4,691.37 1,434.00 670.60 4,020.77 407.00 289.24 939.05 - Utilities � _ _ Water 6,225.00 1,875.00 2,810.96 3,414.04 425.OD 510.42 1,639.85 Phone 720.00 240.00 860.83 (140.63) 80.00 186.09 3,018.09 Electricity 64,741.00 19,819.00 15,854.61 48,886.39 3,672.00 3,586.78 15.388.30 Gas 11,9B9.00 7,843.00 6,860.30 5,108.70 1,097.00 7,162,29 Cable 5,400.00 1,800,00 1,980.30 3,419.70 450.00 521.69 357.56 Recycle Dumpster . 1,98D.00 660.00 757.51 1 ,222.49 165.00 343.78 Postage 500.00 150.00 109.99 390.01 344.30 Minor Equipment 3,159.24 (3,159.24) 218.50 Office Expense 6,000.00 - 2,070.00 3,315.42 2,684.58 490.00 2,101 .19 1,471 33 Linens 25,000.00 8,332.00 8,100.15 18,899.85 2,083.00 1 ,324.00 7,211 .34 Outside Laundry Repairs 8 Melntenam 60,750.00 19,ODD.00 27,410.05 33,339.95 5,000.00 12,982.Od 32,240.20 Advertising B Promo 3,000.00 1 ,750.00 860.29 2,139.71 Travel/Training 3,000.00 11000.00 - 3,000.00 1,131_14 Building Insurance 9,000.00 - - 9,000.00 Taws 8 Licenses 4,000.00 - - 4,000.00 Special PmjeM 10.000.00 51000.00 7.124.14 2,875.86 5,662.57 8,035.20 Misc 3,887.03 1 ,000.00 - 3,667.03 1,000.00 451.99 Bank Charges Seemly 5,000.00 1 ,200.00 1,436.22 3,583.78 400.00 405.00 1 ,867.41 Depreciation Exp Tote) 418,880.00 134,681.00 133,849.68 30,837.00 42,710.60 147,553.78 See Accountants Compilation Letter - Fayetteville Advertising and Promotion Stmnt of Budget, Revenue and Expenses - Modified Cash Basis Month Ending April 30, 2011 2011 2011 2011 2011 April April 2010 • Annual Budget Year To Date Year To Date Year Monthly Monthly Year To Date Accumulated Actual Balance Budget Actual Actual Revenue Budget HMR Tax Revenue 2.171 ,850.00 706,844.00 682,432.11 1,489,417.89 192,022.00 187.458.85 653,229.31 Prior Year HMR Tax Rev - 12,219.33 (12,219.33) 517.11 17,127.72 Interest 35,000.00 11 ,872.00 4,881.92 30,118.08 2,916.00 1,177.72 12,392.29 Visitor Guide ads 15,000.00 - 1 ,575.00 13,425.00 500.00 4,250.00 Misc Income 17,000.00 17,000.00 2,600.00 14.400.00 Health Reimbursemen 4,893.41 1 ,627,59 w - 3,292.46 Rental Income 4.893.41 407.00 _ 11,000.00 (11,000.00) 2,750.00 10,673.00 Interest Inc Checking 1,500.00 500.00 1 513 23 (13.23) 125.00 350 22 407 91 Total 2,245,243.41 737,643.59 716,221 .59 195,470.00 192,753.90 701,372.69 Expenses Town Center Fund 675,548.64 224,648.00 225,216.00 450,332.64 56,162.00 56,304.00 223,797.84 Bond Audit Exp 2,000.00 2,000.00 Bond Paying Agent Fe 60000.00 3,000.00 2,25000 3,750.00 1 ,500,00 1,125.00 2,250.00 Workman's Comp Ins 2,600.00 - 2,600.00 Collection Exp 43,437.00 14,135.00 13,893.03 29,543.97 3,840.00 3,759.52 13,407.14. Transfer to CVB 313,431.24 200,000.00 - 313,431 .24 100,000.00 Transfer to Clinton Hot 72,071.00 30,000.00 125,000.00 Peace Fountain Maint 10,000.00 3,332.00 1 ,205.64 7B 794.3366 833 00 30,000.00 Contract Leber - 11,000.00 11 ,000.00 2,295.28 ( ) 2,750.00 11 ,000.00 Salaries 81,653.00 27,216.00 23,333.32 58,319.68 6,804.00 6,666.68 24,939.53 Payroll Tax Exp 7,348.77 2,448.00 2,012.91 5,335.86 612.00 527.12 2,315.66 Insurance-Health 10.953.51 3,520.00 1,917.80 9,035.71 880.00 435.79 408K Match 2,ce 449.59 600.00 694.37 1,755.22 200.00 200.00 (6BO.ss) , . Car Allowan3,600.00 1.200.00 1,050.00 255000 300.00 300.00 1,200.00 Advertising 8 Marketin 400.000.00' 115,000.00 54,532.79 345,467.21 55,000,00 Airport Info Booth 5.200.00- 2,400.00 1,200.00 4,000.00 1 ,200.00 113,152.83 Airport Advertising ' 6,000.00 1,500.00 1,485.00 4,515.00 1,50000 2.400.00 Brochures 150,000.00 27,000.00 45,845.8010415440 700000 1 .485.00 . . , . • Websife Update 5,000.00 _ 5,000.00 340,376.05 Signage- Tourism 10,000.00 ,700.00 1,610.88 8,389.14 400.00 383.30 4,593.15 Publication & Dues 2,045.00 1 ,025.00 750.00 16295.00 300.00 TmveVTraining 5,000.00 2,400.00 100.00 4,900.00 1,278.95 Recycling - 1,241.26 Office Sup & Printing 11000.00 400.00 472.61 527.39661.12 100.00 116.05 195.95 Postage 20,000.00 6,000.00 3,369.13 16,630.87 2,000.00 1 ,000.00 6,681 .58 Professlonal Services 7,500.00 2,500.00 2,680.00 4,620.00 625.00 1,380.00 2,490.00 Streegic Planning 385.35 (3&5.35 Audit Expense 2,000.00 - ) Town Center Garden h 10,000.00 _ 1,293.96 Air Mu 2,000.00 10,000.00 Projects 239.176.00 239,176 DO Air Museum _ 60,981.52 178,184.48 32,763.91 10,180.91 AR H.S. Coaches Clinic _ _ 51300.00 Bikes, Babes, & Bling _ 17,250.00 Bikes, Blues, & Hot Rods _ _ 3,206.68 Committee for Mardi Gras _ _ 8,489.17 DELA Marketing Fash. Show _ _ 1,404.03 H.S. Alistair Games _ 1,350.00 Dickson St Music _ 30,000.00 Nag School Boards _ 2,288.00 TheatreSquared _ - 2,257.26 Repair & Maintenance 75,000.00 - 18,000.003030166 44698.34 8,000.00 . 18,676.62 Mlnw 30.301 .66 , Equip 50.000.00 25,000.00 3,781.45 46,218.55 6,250.00 1 ,803.41 Deprecation Exp 20,000.00 6,660.00 20,000.00 11665.00 9.300.41 Bank Charges 159.30 (158.30) Taxes & Licenses _ _ 18.94 Convention Development 87.85 UnallOcated Revenue 6,229.66 822966 822966 Total 2,245,243.41 967,289.86 490,326.19 253,171 .00 107,721 .35 721 ,801.04 See Accountants' Compilation Letter CLINTON HOUSE MUSEUM MONTHLY REPORT MAY 2011 The Clinton House Museum had a total of 302 visitors in May 2011 and was one of our busiest months since opening in 2005. The warm weather has brought in many visitors from all over the United States and distant places such as China, Jordan, Saudi Arabia, and India. We also welcomed Comedian Ron White, who proudly put a pin on our Visitor's Map in his hometown of French, TX. MUSEUM ACTIVITIES AND EVENTS : May 171h — Group Tour: Dream Journey — Tulsa, OK May 25th — Reception: Keep Arkansas Beautiful Commission May 31st — Wal-Mart International Communications Team hosted a welcome barbecue for their foreign counterparts attending Wal-Mart Shareholders. Music was provided by Jesse Fulon, catering by Robert Waddell, and tables and chairs and tents were provided by AAA • Tents & Events. *NEW EXHIBITS H.H. Scotty Taylor, Gilbert & Bo Swanson, Dr. Warren & Rebecca Gifford • ADVERTISING INOUIRIES BY STATE - 2011 JAN FES MAR 1APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL • AE 1 Alabama 10 9 4 10 12 49 Alaska 2 4 1 4 11 Alberta 1 1 '0 2 1 5 AP 1 Arizona 12 11 4 5 11 43 Arkansas 125 75 96 96 94 486 British Columbia 2 2 2 6 Califomia 34 27 20 21 51 153 Colorado 8 14 11 8 22 63 Connecticut 1 3 1 1 16 22 Delaware 1 1 1 3 Florida 29 33 221 14 26 124 Georgia 23 15 61 7 15 66 Hawaii 11 2 1 4 Idaho 2 2 21 1 1 8 Illinois 66 49 37 46 190 388 Indiana 23 30 17 20 98 188 Iowa 36 22 17 15 82 172 Kansas 43 23 30 29 701 1 195 Kentucky 12 16 4 6 25 63 Louisiana 38 19 19 16 27 119 Maine 1 2 2 3 g Manitoba 1 1 Ma and 6 6 3 9 24 Massachusetts 3 11 4 1 14 33 Michi an 33 32 23 33 105 226 Minnesota 39 28 141 15 72 168 Mississippi 14 14 51 4 13 50 Missoud 139 74 501 57 159 479 Montana 4 3 11 3 11 Nebraska 15 8 Ili 10 47 91 - Nevada 7 1 3 1 5 17 New Brunswick 3 4 2 2 1 12 New Foundland New Hampshire 4 1 1 6 • New Jamey 7 9 5 2 17 40 New Mexico 5 6 3 1 8 23 ., New York 19 23 18 11 22 93 North Carolina 25 10 558 58 North Dakota 3 3 2 1 3 12 Nova Smile 2 1 3 Ohio 27 38 20 29 121 235 Oklahoma 74 22 351 34 57 222 Ontario 5 6 91 4 24 Ore on 3 4 31 7 7 24 Pennsytvanla 16 25 121 15 15 83 Pdnm Edward Isl. 0 0 Puerto Rim 1 1 1 3 Ouebec 3 2 21 1 2 10 Rhode Island 2 2 2 6 Saskatchewan 1 1 2 South Carolina 20 9 61 2 1 38 South Dakota 5 2 1 2 17 26 Tennessee 15 25 191 16 23 98 Texas 135 82 831 58 100 458 Thailand Utah 9 6 1 1 3 20 Vermont 3 3 - Virginia 12 7 13 9 14 55 Washington 18 6 7 2 14 47 Washington. D. C. 2 1 3 West Virginia 7 8 6 1 9 31 Wismnsin 42 31 19 20 115 227 Wyoming 4 6 2 2 14 Military 0 , TOTAL 1197 880 685 6501 17421 01 01 0 0 0 0 0 5153 Inquiries Tabulated by Source/Mode From: 51112011 To: 513112011 NOTE: This report shows only active modes and sources, and can only display the first nine active modes defined in your system. Mode Source e-mail Formatted - Formatted - Totals Bulk First Cl @ Website 1 0 191 192 Midwest Living 0 974 0 974 Travel lnformalion.com 0 309 0 309 UA Graduate School 0 0 107 107 Where to Retire 0 160 0 160 Totals: 1 1 ,443 298 1 ,742 Page 1 of 1 6/8/2011 10:57 AM Fayetteville Convention & Visitors Bureau 21 S. Block, Suite 100 - Fayetteville, AR 72701 Phone: (800) 766-4626, (479) 521 -5776 - Fax: (479) 571-4731 - info@experiencefayetteville.com - Web: -www.experiencefayetteville.com Fayetteville Visitor Center = 2011 Sales & Visitor Count Jan Feb Mar Apr May lune July Aug Sep Oct Nov Dec Sales Totals $854.92 $11262.24 $29450.88 $5,220.72 j 20/OTtv1f?B $557.65 1 $354.29 $745.44 $29166.24 $2,296.32 $2,360.35 $33516.20 $33557.59 $23680.20 1 $2,869.62 $2,515.90 $53694.64 4b Change from20J0 53.3% 256.3% 228.8% 141 .0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% Visitor Count 295 238 691 1301 gr207o,motalra 213 209 432 901 945 13062 -13378 19304 1104.9 1 ,145 816 - 754 % Change from 2010 38.50%1 13.88% 59.95%1 44.40% -100.00% -100.00% -100.00% -100.00% -100.00% -100.00% -100.00% -100.00% 2011 Goal = $30,000/year or $2500/month on pace for: $0.00 Yearly $9,788.76 Monthly $0.00 Totals 29525 Averages 0 0 4b Change = divide the difference between the two numbers by the 1010 number then move the decimal two spaces right 20 lOMonth/y Sa/es Average=Jz.944.54 2070 Month/y lido-rAveroge=8'5 2010 sales per visitor = $2.87 2011 sales per visitor =-$3.-97 Sales Leads by Date Issued May 2011 Meeting Dates Decision Date Attend Peak Rooms $ Value UA Baseball 06/01 /2011 05/29/2011 200 150 600 103,800 Regional Baseball Tournament 06/05/2011 Arkansas Association of Collegiate Registrars and Admissions Officers 07/14/2011 30 15 15 6,228 Registrar's Therapy 07/15/2011 GRid-connected Advanced Power Electronic Systems 11 /07/2011 100 50 100 31 , 140 Semi-Annual Meeting 11 /09/2011 Sub-Total for May 3 Meetings ' 330 715 $141 ,168 GRAND TOTAL 3 Meetings 330 715 $1415168 Printed: 6/9/2011 9:41AM Page 1 of 1 Definite Bookings By Booking Date May 2011 Meeting Dates Attnd Peak Rooms $ Value Good to Go with Patti Beth 02/12/2011 42 0 0 4,360 02/12/2011 Good to Go with Patti Beth 05/07/2011 35 0 0 39633 05/07/2011 UA Tennis 05/14/2011 - 200. 25 25 41 ,520 NCAA Women's Tennis 1 st & 2nd Rounds 05/15/2011 Good to Go with Patti Beth 07/09/2011 45 0 0 4,671 07/09/2011 Good to Go with Patti Beth 08/20/2011 45 0 0 4,671 08/20/2011 Hispanic Caucus 09/03/2011 200 50 100 41 ,520 Fall Conference 09/04/2011 National Federation of the Blind - Arkansas Chapter 10/14/2011 100 15 30 31 , 140 State Conference 10/16/2011 Good to Go with Patti Beth 01 /14/2012 45 0 0 4,671 01 /14/2012 Good to Go with Patti Beth 02/11 /2012 45 0 0 49671 02/11 /2012 Good to Go with Patti Beth - 03/09/2012 45 0 0 4,671 03/09/2012 Good to Go with Patti Beth 03/16/2012 45 0 0 4,671 03/16/2012 Good to Go with Patti Beth - 03/25/2012 45 0 0 41671 03/25/2012 Good to Go with Patti Beth 04/21/2012 45 0 0 4,671 04/21/2012 Sub-Total for May 13 Meetings 937 155 $1599541 GRAND TOTAL 13 Meetings 937 155 $159,541 Page 1 of 1 Printed: 6/9/2011 9:04AM Lost Business By Sales Manager SHELLY Meeting Dates Attend Peak Rooms $ Value May 2011 UA Baseball 06/01 /2011 200 150 600 103,800 Regional Baseball Tournament 06/05/2011 Reason: Selected alternative site Sub-Total for May 1 Meetings 200 600 $103,800 Sub-Total for SHELLY 1 Meetings 200 60D $103,800 GRAND TOTAL 1 Meetings 200 600 $1039800 Printed: 6/9/2011 9:47AM Page 1 of 1 Convention Calendar Attendance/ Peak/Rooms • Meeting Dates Headquarters May 2011 5/5/2011 All Sports Productions 1 ,000 100 300 5/8/2011 Joe Martin Stage Race Multiple Hotels 5/7/2011 Good to Go with Patti Beth 35 0 0 5/7/2011 5/11/2011 Southwest Tours 50 0 5/13/2011 Clarion 5/11/2011 University of Arkansas 59000 0 0 5/11/2011 Dalai Lama Visit 5/13/2011 University of Arkansas" 15,000 1 ,600 3,200 5/15/2011 Graduation Citywide 5/14/2011 UA Tennis 200 25 25 5/15/2011 NCAA Women's Tennis fat & 2nd Rounds Rogers Embassy Suites 5/17/2011 Dream Journeys 40 0 - 0 5/17/2011 Fayetteville Tour- Farmers Market and Golden Coral 5/20/2011 Arkansas Activities Association 250 50 100 5/22/2011 State Soccer Finals Clarion 5/20/2011 Arkansas Activities Association 250 50 100 • 5/22/2011 State Softball Championships Clarion 5/31/2011 Wal-Mart" 20,000 11000 3,000 6/3/2011 Annual Shareholders Meeting Citywide 5/31/2011 Good to Go with Patti Beth 35 0 0 5/31/2011 June 2011 6/2/2011 Bilbrey Tours 50 0 0 6/2/2011 6/9/2011 B.E.S.T Baseball 11000 500 1 ,500 6/12/2011 Hawg Showcase Citywide 6/9/2011 Bikes, Babes & Bling'• 1 ,000 250 550 6/12/2011 Summer Motorcycle Rally Citywide 6/10/2011 Pitch for the Cure 11000 6/12/2011 6/17/2011 All Sports Productions" 375 50 100 6/19/2011 Kid's & Family Triathlon Cosmopolitan Hotel 6/18/2011 All Sports Productions" _ 1 ,050 50 50 6/19/2011 Ozark Valley Triathlon Cosmopolitan Hotel 6/19/2011 Arkansas Activities Association 2,000 250 1 ,450 6/23/2011 All Star Week Cosmopolitan Hotel • 6/22/2011 B.E.S.T Baseball 200 60 240 6/26/2011 Hawg Classic - Dave Van Horn Team Baseball Camp Courtyard by Marriott Convention Calendar • - Attendance/ Peak/Rooms Meeting Dates Headquarters June 2011 6/23/2011 UA Curriculum & Instruction 350 15 30 6/24/2011 UA Literacy Symposium: Differentiated Literacy Cosmopolitan Hotel 6/23/2011 Arkansas Trial Lawyers Association 50 10 10 6/24/2011 Continuing Education Cosmopolitan Hotel July 2011 7/9/2011 Good to Go with Patti Beth 45 0 0 7/9/2011 7/10/2011 UA Information Technology Research Institute 0 0 0 7/15/2011 Technology Awareness Program (TAP) 7/25/2011 UA Advanced Placement Summer Institute 200 100 300 7/28/2011 Summer Institute UA Residence Halls 7/25/2011 B.E.S.T Baseball 400 200 1 ,200 7/31/2011 16U World Championships - Citywide • • Fayetteville Town Center, Manager's Activity Report • May 1 , 2011 to May 30, 2011 Sales : MAY MAY Month YTD YTD YTD 2010 (base) 2011 % Change 2010 2011 % Change Sales 14 10 (29%) 95 89 6% # Returned contracts b to ( date — GL ) Complete Events (Paid/Sponsored) 27 28 4% 90 97 8% Sales $ Returned contracts by log date — GL $21 ,000.00 $15,686.12 (25%) $151 ,778.95 135,397.87 (10%) Collections " $28, 138.36 $32,982.33 17% $181 , 101 .68 156,267.71 (13%) $ - Payment Lo $ Executed Contracts $33,020.00 $27,711 .00 16% $150, 159.00 174,846.00 16% Credit $ - GL -0- -0- NA -0- -0- NA Average per event o ° $ Sales / # Sales $1 ,615.38 $1 ,568.61 (3 /0) $1 ,614.67 1 ,521 .32 We collected $32,982.33 for rentals and incidentals in May; exceeding the sales goal of $30,000.00. We've reached 38% of our yearly goal. Operations Items: • New Carpet Is Here! • New Chairs Are Here! • • Lobby tiles replaced. General maintenance and repairs. Marketing, Sales and Public Relations: • Average Contract--$1 ,630.00; dollar amount per contract was up approximately $300 per contract this month. Event List: May 2 — FHS AP Testing May 14 — Mutual of Omaha May 3 — Wedding Professionals May 16 — Children's Therapy May 4 — FHS AP Testing May 17 — FHS Honors Ceremony May 5 — FHS AP Testing May 19 — Women Voting May 6 — FHA AP Testing May 20 — UA Law School May 7 — FHS Prom May 21 — UA Law School May 9 — FHS AP Testing May 23 — FHS Women's Soccer May 10 — FHS AP Testing May 24 — Adult Education May 10 — Moon Distributors May 25 — Bike Education May 11 — FHS AP. Testing May 25 — Franklin Covey May 12 — FHS AP Testing May 26 — Keep AR Beautiful Commission May 13 — Haas Hall Prom May 28 — Lopez Reception May 13 — Mutual of Omaha May 31 — Haas Hall Graduation • May 14 — Baker Reception "w,exporlonoelayettovillo.com May 1 , 2011 - May 31 , 2011 • Dashboard . , - __ _ Comparing to: Site O N U 0 • Mryt ,ACY Y.. ._ � .. ..Tr'!m r0 _- _ . _ Ab, :J Aley 30 SEW 13,970 vwts "` 46.76% aomm Rwo 46,702 Pagovem 00:02:28 Avg. T1mo on sito 3.34 Pagowu 80,620/6 % Now vtnita 10 Search Englnos Pages _ _ _ _ _ _ Pagovitws % PageNows 5,714.00 (40.90%) / . . - .• 10,588 22.67°.6 0 Direct Traf6C 4.547.00 (32.55%) 1play.php ' 5,604 12.000A 13 Referring Sites 3.709,00 (26.55%) kalendar.php 3.416 7.3196 Nguido.php 1,736 3.72% ivisitors.php 1,474 3. 16% Comparison to Previous Year May 2011 Visits : 13,970 May 2010 Visits : 9,371 2011 Visits To-Date : 46,764 • 1 Google Analytics vnwv.hmcemor.com May 1 , 2011 - May 31 , 2011 • Dashboard - - _ - - companng to: site o Ve D. m 45 e 0 4 .r( l . VujO • Mr/ 10 Way 23 Rby 30 974 waits "n ^ ✓133.37% Bounce Rate ✓ 3,151 Pz9ovlews AeJv+1 % 00:01 :57 Avg. Time on 8tto ^^�w� 3.24 Pagoannatl 77.82% % Naw vFJts o t7 Search Engines Pages Pagovlaws % Pagoviews 724.00 (74.33%) INoN 3,002 95.27% 1622,00.00 • O R ( g Silos (16.6395) � 48 1 .5296 0 13 Direct Traffic 88.00 (5A3%) /featuros.shtml 16 0.51 % rtocation.shtml 14 0.44% findox.shtml 12 0.38% Comparison to Previous Year May 2011 Visits: 974 May 2010 Visits: 851 2011 Visits To-Date: 5,890 • 1 Google AnalyticS cllntonhousemuseum.olg May 1 , 2011 - May 31 , 2011 • Dashboard Comparing to: Site O VKS J7 n u 0 a [[�� '�rz vav9 �+r re • vara r.�, b 460 vt31m 21 .74% Bounce Rate 1 ,032Pagovlown 11 .d 00:01 :07Avg. Timeonsne 2.24 Pageamsit 88.26% % Now V13ho e Rofoning Sitas Pages Pagevfows % Pagovfews 209.00 (45,43%) / ' � - 531 51.45% ® Seamh Engines 200•00 (43'48%) Rrome.html 451 43.70% ® DirectTrafflc 51 .00 (11.09%) Tmeline.himl 49 4.75% /soarchTgecncho:mDsOsCZs3r 1 0.10% Comparison to Previous Year May 2011 Visits : 460 May 2010 Visits : 444 2011 Visits To-Date : 2, 132 • f Google Analytics FAYETTEVILLE A& P COMMISSION FACEBOOK ADVERTISING SUMMARY TOWN CENTER/WEDDINGS 2011 Facebook Display Advertising Week of: Impressions Clicks CTR Spend Budget CPM CPC 5/9/2011 23,313 10 0.043% $ 16.65 $ 7.38 $ 0.71 $ 1.66 5/16/2011 43,346 14 0.032% $ 25.46 $ 17.23 $ 0.59 $ 1.82 5/23/2011 680390 10 0.015% $ 22.75 $ 17.23 $ 0.33 $ 2.28 5/30/2011 38,995 10 0.026% $ 22.61 $ 17.23 $ 0.58 $ 2.26 6/6/2011 30,550 13 0.043% $ 24.98 $ 17.23 $ 0.82 $ 1.92 TOTAL 204,594 57 0.028% $ 112.45 $ 573.53 $ 0.55 $ 1.97 Remaining: $ 461.08 • • FAYETTEVILLE A& P COMMISSION FACEBOOK ADVERTISING SUMMARY SPORTS/RUNNING 2011 Facebook Display Advertising Week of: Impressions Clicks CTR Spend Budget CPM CPC 5/16/2011 306,952 165 0.054% $ 157.01 $ 157.10 $ 0.51 $ 0.95 5/23/2011 337,274 181 0.054% $ 177.24 $ 157.10 $ 0.53 $ 0.98 5/30/2011 431,698 151 0.035% $ 171.09 $ 157.10 $ 0.40 $ 1.13 6/6/2011 384,852 148 0.038% $ 180.48 TOTAL 1,460,776 645 0.044% $ 685.82 $ 5,162.00 $ 0.47 $ 1.06 Remaining: $ 4,476.18 • •