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Home My WebLink About2011-03-11 - Agendas - Final AGENDA ADVERTISING AND PROMOTION COMMISSION March 11 , 2011 2:00 p.m. Faycttcville Town Center 1. Call to Order — II. Appointment of New Commissioner to replace Neal Crawford III. Reports A. Approval of Minutes for February 15 , 2011 regular monthly meeting B. Financial Report 1 . HMR Revenues — Marilyn Heifner 2. Financial Statements - Keith Glass 3. Update from City Attorney re: delinquent tax collection efforts — Kit • Williams C. Clinton House Museum Report - D. Visitor Bureau Report — E. Town Center Report — Sandra Bennett F. Executive Director Report — Marilyn Heifner G. Advertising Agency Report — Mike Sells IV. Old Business A. Approval of Town Center bids V. New Business B. Resolution for change in HMR ordinance VI. Adjourn • Advertising and Promotion Commission For month of March 2011 Current Year HMR Collected (2120.0912.4101 .00) $ 168,444.95 Prior Year Collected (2120.0912.4101 .01 ) $ 648. 16 First Security Investment Interest Revenue (2120.0912.4708.00) $ 994.59 Total Revenues $ 170,087.70 Annual Bond Audit Expense (2120.9120.7602 .60) Collection Expense (2120.9120.5333.00) $ (31381 .86) Bank of OK Quarterly Fee (2120.9120.5712.00) Town Center Bond Payment (2120.9120.5712.00) $ (56,304.00) 2008 Property Taxes on Town Center (2120.9120.7602.60) Total Expenses $ (59,685.86) Total Check to A&P $ 110.401 .84 • 0 0 0 City of Fayetteville, Arkansas Monthly HMR Tax Collections 2008-2011 2008 2009 2009 2010 2010 2011 2011 Total Total Change Over Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Prior Year January $174,005 $166,214 -4.48% $166,645 0.00% $179,546 7.74% February $158,693 $1670141 5.32% $1439940 -13.88% $158,037 9.80% March $172,804 $180,027 4. 18% $172,662 -4.09% $169,093 -2.06% April $183,672 $191 ,542 4.28% $187,730 -2.00% May $175,064 $190,320 8.71 % $185,096 -2.74% June $194,447 $190,237 -2.17% $184,371 -3.08% July $188,253 $180,944 -3.88% $196,323 0.08% August $174,648 $167,897 -3.87% $1809741 7.65% September $190,244 $176,463 -7.24% $184,471 4.54% October $1872125 $1899728 1 .39% $195, 169 2.87% November $197,814 $190,887 -3.50% $213,494 11 .84% December $174,682 $1740568 0.00% $171 ,511 -0. 18% Total $ $2,171 ,451 $29165,969 0.00% $291829155 0.75% $506,675 4.84% \filename Keith M. Glass, CPA 2580 N. College 503 Pitman P.O. Box 268 Fayetteville, AR 72703 Prairie Grove 72753 (479) 571-0811 Accountant's Compilation Report (479) 846-3424 (479) 571-0812 fax fax (479) 8464314 To Board Members, 1 have compiled the accompanying statements of assets, liabilities, and capital arising from transactions of Fayetteville Advertising and Promotion Commission, The Fayetteville Town Center, The Convention and Visitors Bureau, and The Clinton House Museum as of February 28, 2011 and the related statements of revenue and expenses for the period then ended, and two months then ended and the period then ended last year, and two months then ended last year, and the related statements of revenue and expenses for the previous twelve months. 1 have not audited or reviewed the accompanying financial statements and, accordingly, do not express an opinion or provide assurance about whether the financial statements are in accordance with the modified accrual basis of accounting. The financial statements have been prepared on the modified cash basis, which is a comprehensive basis of accounting other than generally accepted accounting principles. Management (Owners) is(are) responsible for the presentation and fair presentation of the financial statements in accordance with the modified cash basis of accounting and for designing, implementing and maintaining internal control relevant to the preparation and fair presentation of the financial statements. • My responsibility is to conduct the compilation in accordance with Statements on Standards for Accounting and Review Services issued by the American Institute of Certified Public Accountants. The objective of a compilation is to assist management in presenting financial information in the form of financial statements without undertaking to obtain or provide any assurance that there are no material modifications that should be made to the financial statements. Management has elected to omit substantially all of the disclosures ordinarily included in financial statements arising from modified cash basis of accounting. If the omitted disclosures were included in the financial statements, they might influence the user's conclusions about the Company's asset, liabilities, equity, revenue, and expenses. Accordingly, these financial statements are not designed for those who are not informed about such matters. 1 am not independent with respect to Fayetteville Advertising and Promotion Commission, The Fayetteville Town Center, The Convention and Visitors Bureau, and The ClintonHouseMuseum. 74A Keith M. Glass, CPA 3�-1o Date Email: keith@nwacpa.com www nwacpa.com Fayetteville A&P Commission Statement of Assets, Liabilities & Equity - Modified Cash Basis February 28, 2011 • ASSETS Current Assets CVB Cash in Register $ 100.00 CHM Cash in Register 100.00 Arvest A&P General 44856 2395916.66 1 st Security A&P General 98714 790,375.93 1 st Sec Fay Town Ctr #8722 85, 178.67 1 st Sec. Clinton House #8749 147841 .49 1 st Sec. Conv Visitor #8730 215071 .98 Arvest Payroll Account #4636 (66.30) Accounts Receivable 18.48 Due From Other Funds 122,977.25 Investments 1 ,641 ,988. 15 Investment Adj to Market 10,057.07 Total Current Assets 2,926,559.38 Property and Equipment Furniture and Fixtures 41 ,952.36 Equipment 179,689.91 CVB Building 9305569.02 CVB Land 198,621 .00 Building Additions 318,677.24 Accum. Depreciation (3395396.50) Total Property and Equipment 113309113.03 • Other Assets Total Other Assets 0.00 Total Assets $ 4,256,672.41 LIABILITIES AND CAPITAL Current Liabilities Accrued Expenses $ (4, 108.50) AFlac 188.46 Colonial Life & Acc Ins Payabl 124.24 Federal Payroll Taxes Payable 65560.83 FUTA Tax Payable 732.93 State Payroll Taxes Payable 15505.26 SUTA Payable 835.54 Due to Other Funds 39260.73 Due to Town Center 49142.40 Total Current Liabilities 13,241 .89 Long-Term Liabilities Total Long-Term Liabilities 0.00 Total Liabilities 13,241 .89 • Capital Beginning Balance Equity 31879,562.33 Unresticted Fund Balance 281 ,937.74 Restricted Fund-540 Film Grant 221 .53 See Accountants' Compilation Report Fayetteville A&P Commission Statement of Assets, Liabilities & Equity - Modified Cash Basis February 28, 2011 • Net Income 81770892 Total Capital 49243,430.52 Total Liabilities & Capital S 4,256,672.41 • • See Accountants' Compilation Report Fayetteville A&P Commission Statements of Revenue & Expenses - Modified Cash Basis For the Month and Two Months Ending February 28, 2011 Current Month Year to Date •Revenues HMR Tax Revenue $ 1565004. 19 79. 12 $ 326,528.31 80. 13 Prior Year HMR Tax Revenue 21032.38 1 .03 11 ,054.06 2.71 Rental Income 299759.87 15.09 56,842.93 13.95 Other Income 510.00 0.26 510.00 0. 13 Parking Revenue 515.00 0.26 869.00 0.21 Parking Lease 39220. 12 1 .63 3,220. 12 0.79 Gift Shop Sales 283.57 0. 14 481 .39 0. 12 Visitor Store 957.45 0.49 12976.71 0.49 Partnership Income 400.00 0.20 2,000.00 0.49 Admission Revenue 199.04 0. 10 288.54 0.07 Investment Income 2,348. 19 1 . 19 2,348. 19 0.58 Interest Income Checking 450.04 0.23 904.36 0.22 Visitor Guide Ad Income 500.00 0.25 500.00 0. 12 Total Revenues 197, 179.85 100.00 407,523.61 100.00 Cost of Sales Clinton House Gift Shop 568.89 0.29 568.89 0. 14 Total Cost of Sales 568.89 0.29 568.89 0. 14 Gross Profit 196,610.96 99.71 406,954.72 99.86 Expenses Signage- Tourism 109.25 0.06 218.50 0.05 •Credit Card Discounts 369.44 0. 19 945.82 0.23 Bank Charges 0.00 0.00 31 .86 0.01 Parking Expense 100.00 0.05 200.00 0.05 Advertising & Marketing 11 ,885. 17 6.03 18,310.70 4.49 Brochures 16,312.04 8.27 22,727.49 5.58 Accounting & Legal Fees 650.00 0.33 11300.00 0.32 Office Expense 849.60 0.43 2,223.86 0.55 Visitor Store Exp 762.35 0.39 7,867.83 1 .93 Insurance & Health Benefits 41466.99 2.27 72965.84 1 .95 408 (P) Company Match 810.54 0.41 19200.88 0.29 Car Allowance 300.00 0. 15 450.00 0. 11 Telephone Expense 779.46 0.40 17555.05 0.38 Postage and Shipping Expense 13.23 0.01 11979. 12 0.49 Rent 0.00 0.00 12,000.00 2.94 Repairs & Maintenance Expense 1 ,676.54 0.85 129823.72 3. 15 Kamensky Fountain Maintenance 0.00 0.00 734.09 0. 18 Linens 1 ,977.41 1 .00 41007.49 0.98 Publications & Dues 210.00 0. 11 11410.00 0.35 Travel/Training Expense 2,630.90 1 .33 41684.02 1 . 15 Collections;Expense 31160.73 1 .60 61751 .65 1 .66 Payroll Tax Expense 31167. 15 1 .61 4,733.29 1 . 16 Convention .Development 11000.34 0.51 55598. 19 1 .37 Research Expense 475.00 0.24 475.00 0. 12 Contract Labor 43170.00 2. 11 85065.00 1 .98 Wages Expense 349553.44 17.52 51 ,646.29 12.67 Electricity Utility 41731 .31 2.40 9,419.65 2.31 Gas Utility 49853.41 2.46 6,546.72 1 .61 Water Utility 1 ,532.73 0.78 21006.95 0.49 •Cable 13016.97 0.52 11458.61 0.36 Recycling 0.00 0.00 171 .89 0.04 Security ; 693.07 0.35 714.92 0. 18 Airport Advertising 150.00 0.08 150.00 0.04 Minor Equipment 19384. 17 0.70 41324.91 1 .06 See Accountants' Compilation Report t Fayetteville A&P Commission Statements of Revenue & Expenses - Modified Cash Basis For the Month and Two Months Ending February 28, 2011 Current Month Year to Date • DECA 913.87 0.46 11827.75 0.45 Arts Live Theatre 0.00 0.00 1 ,000.00 0.25 Misc Special Project 11568.71 0.80 3,985.71 0.98 Bond Payments-Town Center 56,304.00 28.55 1125608.00 27.63 Trustee Expense 0.00 0.00 17125.00 0.28 Total Expenses 163,577.82 82.96 3252245.80 79.81 Net Income S 33,033. 14 16.75 $ 81 ,708.92 20.05 • See Accountants' Compilation Report Fayetteville A&P Commission Statement of Revenue & Expenses - Modified Cash Basis For the Two Months Ending February 28, 2011 • Current Month Current Month Year to Date Year to Date This Year Last Year This Year Last Year Revenues HMR Tax Revenue $ 156,004. 19 $ 143,373. 13 $ 326,528.31 $ 300,809. 18 Prior Year HMR Tax Revenue 21032.38 567. 16 11 ,054.06 93583.33 Rental Income 293759.87 36,941 .57 56,842.93 739201 . 16 Other Income 510.00 859.50 510.00 19523.46 Parking Revenue 515.00 582.00 869.00 11052.00 Parking Lease 31220. 12 3,397.39 31220. 12 3,397.39 Gift Shop Sales 283.57 269.86 481 .39 437.03 Visitor Store 957.45 87.61 11976.71 753.44 Partnership Income 400.00 600.00 2,000.00 19800.00 Admission Revenue 199.04 280.00 288.54 472.09 Investment Income 21348. 19 0.00 2,348. 19 0.00 Interest Income Investments 0.00 61267.64 0.00 63267.64 Interest Income Checking 450.04 224.39 904.36 390. 19 Visitor Guide Ad Income 500.00 0.00 500.00 0.00 Transfer In 0.00 0.00 0.00 1559000.00 Total Revenues 197, 179.85 193,450.25 407,523.61 554,686.91 Cost of Sales Clinton House Gift Shop 568.89 33.09 568.89 33.09 Total Cost of Sales 568.89 33.09 568.89 33.09 Gross Profit 1969610.96 1932417. 16 4062954.72 554,653.82 Expenses Signage- Tourism 109.25 372.40 218.50 1 ,527.93 Credit Card Discounts 369.44 205.51 945.82 341 .40 Bank Charges 0.00 0.00 31 .86 16.97 Parking Expense 100.00 100.00 200.00 200.00 Advertising& Marketing 11 ,885. 17 549880.06 189310.70 56,350.58 Brochures ' 165312.04 27,615.79 229727.49 275615.79 Accounting & Legal Fees 650.00 665.00 1 ,300.00 1 ,290.00 Office Expense 849.60 21704.27 21223.86 31673.72 Visitor Store Exp 762.35 630.00 79867.83 11640.08 Insurance & Health Benefits 4,466.99 368.34 71965.84 5,840.44 408 (P) Company Match 810.54 897.92 11200.88 1 ,345.01 Car Allowance 300.00 300.00 450.00 450.00 Telephone Expense 779.46 900.00 11555.05 29291 .85 Postage and Shipping Expense 13.23 17229.55 1 ,979. 12 31829.55 Rent 0.00 0.00 12,000.00 0.00 Repairs & Maintenance Expense 1 ,676.54 85235.01 12,823.72 16,404.27 Kamensky Fountain Maintenance 0.00 1 ,304.73 734.09 19827.87 Linens 1 15977.41 25631 .02 41007.49 41334.23 Publications & Dues 210.00 11105.00 11410.00 29069.95 Travel/Training Expense 25630.90 65050.97 41684.02 89640.97 Collections Expense 35160.73 2,878.81 61751 .65 6,207.85 Payroll Tax Expense 31167. 15 32401 .24 43733.29 47965.06 Convention:Development 11000.34 3,315.82 5,598. 19 39915.82 Research Expense 475.00 0.00 475.00 '0.00 Contract Labor 41170.00 3,345.00 89065.00 61530.00 •Commissions 0.00 2,543.50 0.00 2,543.50 Wages Expense 34,553.44 33,893. 15 51 ,646.29 50,529.41 Electricity Utility 41731 .31 45341 .59 91419.65 99366.67 Gas Utility 41853.41 2,246.59 63546.72 42551 .24 Water Utility 1 ,532.73 869.29 2,006.95 907. 16 See Accountants' Compilation Report Fayetteville A&P Commission Statement of Revenue & Expenses - Modified Cash Basis For the Two Months Ending February 28, 2011 Current Month Current Month Year to Date Year to Date This Year Last Year This Year Last Year Cable 1 ,016.97 89.39 11458.61 178.78 Recycling 0.00 165.28 171 .89 330.56 Security 693.07 1 ,015 23 714.92 11368.44 Airport Advertising 150.00 1 ,485.00 150.00 1 ,485.00 Minor Equipment 11384. 17 7,986.28 4,324.91 7,986.28 Airport InfoBooth 0.00 1 ,200.00 0.00 1 ,200.00 DECA ' 913.87 0.00 17827.75 15350.00 AR Air Museum 0.00 5,300.00 0.00 51300.00 Theatre Squad 0.00 35971 . 16 0.00 31971 . 16 Bikes, Babe's, & Bling 0.00 0.00 0.00 11350.00 Bikes, Blues, & Hot Rods 0.00 41326.67 0.00 49326.67 National School Boards 0.00 21000.00 0.00 21000.00 Arts Live Theatre 0.00 0.00 13000.00 0.00 Misc Special Project 1 ,568.71 93251 .82 31985.71 12,423.82 Bond Payments-Town Center 565304.00 55,949.41 112,608.00 1117898.82 Trustee Expense 0.00 0.00 19125.00 11125.00 Transfer OUt 0.00 0.00 0.00 1557000.00 Total Expenses 1639577.82 259,770.80 3259245.80 5405501 .85 Net Income $ 335033. 14 $ (663353.64) S 813708.92 $ 14, 151 .97 • • See Accountants' Compilation Report Clinton House Museum Stmt of Budget, Revenue, and Expense-Modified Cash Basis Month Ending February 2011 2011 2011 2011 2011 February February 2010 • Annual Budget Year To Dale Year To Date Year Monthly Monthly Year To Dale Accumulated Actual Balance Budget Actual Actual Budget Revenue Transfer from A&P 72,071.00 30,000.00 235.00 71,836.00 30,000.00 Admission 6,000.00 1,000.00 396.86 5,603. 14 500.00 199.04 472.09 Special Events - - - Gift Shop Sales 5,000.00 832.00 606.57 4,393.43 416.00 283.57 468.03 Interest 144.00 24.00 21.66 122.34 12.00 8.74 25.08 Other Income 360.00 (360.00) 360.00 Total 83,215.00 31 ,856.00 1,620.09 928.00 851.35 30,965.20 Expenses Salary+Benefits 35,865.00 5,650.00 4,162.50 31,702.50 2,825.00 2,815.00 4,100.63 Payroll Tax Exp 2,870.00 452.00 376.72 2,493.28 226.00 254.76 383.42 Insurance-Health 4,025.00 670.00 835.66 3,189.34 335.00 431.96 351 .89 401K Match 975.00 156.00 114.76 860.24 78.00 77.26 75.00 Rent 24,000.00 12,000.00 12,000.00 12,000.00 Utilities-$3690 - - - Water 1 ,000.00 80.00 97.15 902.85 40.00 38.74 37.87 Gas 1 ,345.00 447.00 751.38 593.62 200.00 501.19 258.33 Electricity 1 ,060.00 112.00 238.41 821.59 52.00 151.80 72.05 Telephone Actual 1 ,250.00 210.00 208.87 1,041. 13 105.00 104.76 208.49 Materials & Supplies 1,100.00 150.00 - 1,100.00 50.00 55.90 Credit Card Discount! 750.00 125.00 151.33 598.67 60.00 41.91 30.74 Bank Charges - - - Security 275.00 44.00 43.70 231.30 22.00 21.85 43.70 Maintenance" m 500.00 100.00 - 500.00 100.00 Repair/Maintenance 1,000.00 200.00 3,991.00 (2,991.00) 200.00 Sales Tax 500.00 65.00 233.50 266.50 35.00 31.00 Special Projects 1,000.00 200.00 - 1,000.00 200.00 Publications/Dues 200.00 - - 200.00 Travel/Training 500.00 - - 500.00 94.99 Gift Shop Items 5,000.00 1,500.00 568.89 4,431.11 500.00 568.89 33.09 • Total 83,215.00 22,161 .00 23,773.87 5,028.00 5,008.12 5,777.10 • Convention Visitors Bureau Stmt of Budget, Revenue. and Expense-Modified Cash Basis Month Ending February 2011 • 2011 2011 2011 2011 February February 2010 Annual Budget Year To Date Year To Date Year Monthly Monthly Year To Dale Accumulated Actual Balance Budget Actual Actual Budget Revenue Transfer from ABP 313,431.24 125,000.00 - 313,431.24 125,000.00 125,000.00 Interest 600.00 100.00 44.46 555.54 50.00 18.68 106.03 Partnership Dues 6,000.00 1,200.00 2,000.00 4,000.00 400.00 1 ,800.00 Travel Hero 3,000.00 500.00 - 3,000.00 Vist. Cu. Store 30,000.00 3,000.00 1,976.71 28,023.29 2,000.00 957.45 963.44 Special Projects - -First Thursday 5,000.00 1,200.00 - 5,000.00 1 ,200.00 Dickson St 1,500.00 - - 1,500.00 Film Festival - - - Premeir Baseball - - Other Income 150.00 (150.00) 150.00 Total 359,531.24 131,000.00 4,171.17 128,250.00 1 ,526.13 127,869.47 Expenses Salary+Benefits 183,608.00 29,000.00 20,772.38 162,835.62 14,500.00 13.991.00 20,856.89 Payroll Tax Exp 14,688.00 2,448.00 1,895.18 12,792.82 1 ,224.00 1,272.77 1 ,943.65 Insurance-Health 25,362.00 3,200.00 3,355.64 22,006.36 1,600.00 1,734.84 3,152.92 401K Match 5,508.24 916.00 614.63 4,893.61 459.00 414.04 564.09 Telephone 5,000.00 832.00 657.53 4,142.47 416.00 429.79 575.71 Elecbiciy 4,620.00 520.00 908.94 3,711 .06 260.00 476.99 947.90 Water 650.00 110.00 106.51 543.49 55.00 57.89 88.03 Cont/ 8 Tourism Develop 40,000.00 5,250.00 5,500.34 34,499.66 2,300.00 1,000.34 3,915.82 Travel B Training 32,385.00 6,170.00 4,684.02 27,700.98 2,895.00 2,630.90 7,935.10 Publicafions/Dues 3,810.00 1,170.00 1 ,235.00 2,575.00 1,045.00 210.00 1 ,600.00 Repair/Maintenance 2,000.00 400.00 90.00 1,910.00 400.00 90.00 114.45 Office Supp/Prinfing 12,000.00 1,500.00 897.87 11,102.13 500.00 91.67 2,674.28 Tracking Sfhvare/Maint 2,000.00 - - 2,000.00 Credit Card Discounts 1,000.00 100.00 324.35 675.65 50.00 54.92 76.19 Taxes 8 lioenses(ASCAF 300.00 300.00 - 300.00 300.00 Visitor Ctr Store Itms 20,000.00 7,000.00 7,867.83 12,132.17 4,000.00 762.35 1 ,640.08 Education Reimbursement - - - Bank Charges - - - Parking Expense 1 ,200.00 200.00 200.00 1,000.00 100.00 100.00 200.00 Advertising B Marketing - - - 1,150.00 Special Project - 1,000.00 (1,000.00) 500.00 2,835.00 First Thursday 3,900.00 - - 3,900.00 Dickson St 1,500.00 - - 1 ,500.00 Minor Equipment - 54.61 (54.61) 54.61 Premier Baseball - - Sales Tax - - 210.00 Depreciation Expense - - Research Expense - 475.00 475.00 Total 359,531.24 59,118.00 50,839.83 30,104.00 24,347.11 50,480.11 • `i Fayetteville Tovm Center Stmt of Budget, Revenue, and Expense-Modified Cash Basis Month Ending February 2011 • 2011 2011 2011 2011 February February 2010 Annual Budget Year To Date Year To Date Year Monthly Monthly Year To Date Accumulated Actual Balance Budget Actual Actual Budget Revenue Rental Inc] Service Actual 11 394,880.00 64,103.00 51,341 .43 343,538.57 29,300.00 27,009.87 69,044.70 Interest - Checking 480.00 80.00 94.07 385.93 40.00 46.03 56.72 Parking Revenue - - - Daily 7,000.00 957.00 869.00 6,131.00 637.00 515.00 Leases 10,000.00 3,554.00 3,220. 12 6,779.88 3,220.12 3,397.39 Sales Tax Exp (3,500.00) (400.00) (233.50) (3,266.50) (200.00) (1,016.54) Special Projects 10,000.00 - - 10,000.00 Misc Revenue - - - 1,481.00 Transfer - Total 418,860.00 68,294.00 55,29112 29,777.00 30,791.02 72,963.27 Expenses Salary*Benefits 156,379.00 24,932.00 16,711.41 139,667.59 12,466.00 11 ,080.78 16,134.40 Commissions - - - 2,543.50 Contract Labor 1 ,500.00 250.00 2,565.00 (1 ,065.00) 125.00 1 ,420.00 1,030.00 Payroll Taxes 12,510.00 2,050.00 1,526.01 10,983.99 1 ,025.00 1,016.03 1,746.39 Credit Card Discount: 3,000.00 500.00 470. 14 2,529.86 250.00 272.61 234.47 Insurance 19,827.60 2,600.00 2,728.32 17,099.28 1 ,300.00 1 ,864.40 2,522.80 401K Match 4,691.37 620.00 177.12 4,514.25 310.00 119.24 422.81 Utilities - - - Water 6,225.00 975.00 1 ,803.29 4,421 .71 500.00 1 ,436.10 781.26 Phone 720.00 120.00 488.65 231 .35 60.00 244.91 1,507.65 Electricity 64,741.00 11,127.00 8,272.30 56,468.70 5,669.00 4,102.52 8,346.72 Gas 11,969.00 5,650.00 5,795.34 6,173.66 2,696.00 4,352.22 4,292.91 Cable 5,400.00 900.00 1 ,458.61 3,941.39 450.00 1 ,016.97 178.78 Recycle Dumpster 1,980.00 330.00 171.89 1,808.11 165.00 Postage 500.00 150.00 109.99 390.01 197.57 Minor Equipment - 2,940.74 (2,940.74) 342.99 Office Expense 6,000.00 1,090.00 1,105.23 4,894.77 490.00 633.46 812.01 • Linens 25,000.00 4,166.00 4,007.49 20,992.51 2,083.00 1,977.41 4,334.23 Outside Laundry Repairs S Maintenanr 60,750.00 11,500.00 8,517.72 52,232.28 10,500.00 1,586.54 15,426.71 Advertising & Promo 3,000.00 1,750.00 860.29 2,139.71 860.29 1,003.00 Travel/Training 3,000.00 500.00 - 3,000.00 Building Insurance 9,000.00 - - 9,000.00 Taxes & Licenses 4,000.00 - - 4,000.00 Special Projects 10,000.00 5,000.00 - 10,000.00 5,000.00 5,012.79 Misc 3,667.03 - - 3,667.03 Bank Charges - - - Secunty 5,000.00 400.00 671.22 4,328.78 400.00 671.22 1 ,324.74 Depreciation Eps - - Total 418,860.00 74,610.00 60,380.76 43,489.00 32,654.70 68,195.73 • Fayenevim Advertising and Promotion Stmt of Budget. Revenue, and ExpemaModified Cash Basis Monty Ending February 2011 2011 2011 2011 2011 February February 2010 • Annual Budget Year TO Date Year To Data Year Monthly Mond0y Year TO Date Accumulated Actual Balance Budget Actual Actual Budget Revenue HMR Tax Revenue 2,171,050.00 334,315.0 326,528.31 1,845,321.89 187.621.00 15,004.19 303,609.16 Prior Year NMR Tax Rev - 11,054'8 (11,954.8) 2,032.38 9.563.33 Interest 35,000.00 5,840'0 2,348.19 32.651.81 2,918.00 2,348.19 202.38 umitor Guide ads 15,000.00 - 500.00 14,500.00 500.0 Misc Income 17,000.00 17,000.00 - 17,000.00 42.46 Health Reimaursement 4,893.41 813.59 - 4,893.41 407.00 Rental Income - 5,500.00 (5,500.00) 2,75000 5,173.00 Interest Inc Checking 1,500.00 250.00 744.17 755.83 125.00 376.59 8,267.64 Total 2,245,243.41 358,218.59 348,874]3 171,089.00 184.011.35 322.077.97 Expenses Unrealised GaInAcss Tam Center Fural 675.548.64 112,324.00 112,608.00 562,940.84 56,162.0 56,304,00 111,898.82 BOM Audit Exp 2.000.00 - 2.00.0 Bond Paying Agent Fe 8,000.00 1,500.00 1,125.00 4,875.00 1,125.00 WpMman's Comp Ins 2.800.0 - - 2,600.00 Collectlpn Exp 43,437.00 8,885.00 6.751.85 36,685.35 3,352.00 3.160.73 6,207.85 Transfer to CVB 313.431.24 100.00.00 - 313,431.24 10,000.00 125,000.0 Transfer to Clinton Hot 72.071.0 30.00.00 - 72.071.00 3,000.0 30,000.0 Peace Fountain Maint to,000.03 1,686.0 734.09 ,28591 833.00 1,827.87 Careens Lamm - 5.500.00 (5,50000) 2.750.00 5,500.00 Salaries 81,653.00 13,808.00 10,000.00 71,653.00 6,804.00 8.686,93 9,437.49 Pension Tex Exp 7,348.77 1,224.00 93538 8,413.39 812.0 823.59 891.80 Insumnce-Health 10,953.51 1)80.00 1,048.22 ,903.29 880.00 435)9 1187.17) 401K Matron 2,449.59 40DW 29437 2,155.22 200.00 200.00 283.11 Lar AOavarKe 3,900.00 600.0 450.00 3.150.00 303.00 300.0 450.00 AdveNsing a Morketin; 400000.00 35000.00 17,450.41 382,549.59 25,000.00 11,024,66 54,197.58 Aapon Info Booty 5.20000 1,20000 - 5,200.00 1,203,00 1,200.00 Airport Advertising 8.03.00 - 150.00 ,850.03 150.00 1,485.00 Brodures 15,000.03 5.00300 22,727.49 127,272.51 5.003.00 16.312.04 27,615.79 Website Update 5,000.00 - - 5.000.00 Sgnega Tourism 10,000.00 1,8011 218.50 9.781.50 1.40000 109.25 1,527.93 Publication 8 Dues 2.045.00 600.00 175.00 1,870.0 500.03 469.95 Trevelrtrelning 5,003.03 1.200.00 - 5,000.00 303.00 810,88 Recycling 330.58 Office Sup 8 PMBng 1,030.03 200.0 220.78 779.24 100.00 124.47 131.53 Postage 20,000.00 2,000,03 1,869.13 18.130.87 2,000.00 13.23 3,631.98 Pro(easanal Services 7,500.00 1,250,03 1,303.00 8.203.00 825.0 650.00 1,290.00 Sbaegk Planning - - - Audit Expense 2,003.00 - - 2,003.00 . Tmmi Center Garden k 10000.00 - - 10003.00 Square Gardens Spectal PIgsx:% 239,178.00 239,176.00 5,813.46 233,382.54 1,088]1 4,576.03 Air Museum - - 5,30000 AR H.S. Oxawes Oink - - Ade Live Bikes, Babes, b Bldg - - 1,350.00 Bikes, Stated. 8 Hot Rode - - 4,326.87 Commidae for Maori Gres - - DECA Marketing Fash. Show - - 913.87 1,350.00 H.S. Alistair Games - - NWA Coarses Oink - - Saturday of Cbempurns - State Sorer Finals - - 7A State Track Meet - - Beseball6 Sahaae Weekend - - Dkkson St Musk - - Duathlon - - 4 State Volleyball Classk - - Iron Pg Festival - - Joe Martin Stege Race -Had School Seems - - 2,000.0 O7arh Valley Tristram - - FayetNille Night Jam - - Gears Military Museum - - Soler Spiasn - - TheabeSqueroa - 3,971.16 Tri Sports lad's 8 Family Tdamidn NCAA Baseball Regional - - NCAA Track Indoor - - SEC Tetmis Tournament - - SEC Men's 8 Women's Indoor - - SEC Seal Championships - - Welton Ads Center - - WicExpense - - - Repa08Mbintenancer 75,003.00 8.003.00 225.00 74,7/5.00 4,000.03 883.11 M'uwr Equip 50.003.03 12.500.00 1,329.56 48,870.44 8,250.03 1,329.58 7,643.29 Depreciation Exp 2,003.03 3330.00 20.003.00 1.805.03 Bank Charges - 31.86 (31.88) 18.97 Taxes 8 Lkemas - - - 97.8.5 Unal aoeted Revenue 8.229.66 6.229.88 8.229.88 Total 2,245,24341 597,252.66 191.053.73 247,18303 102,13678 416,32300 • aZQ11sleDepartmental Correspondence I Ay www.accessfayetteville.org LEGAL Kit Williams i City Allorney TO: Mayor Jordan Jason B. Kelley A & P Commissioners Assistant City Attorney CC: Don Marr, Chief of Staff FROM: Kit Williams, City Attorney _ lll�� - � DATE: April 5, 2011 RE: Overdue HMR collection efforts The active Overdue FDAR collection case list shrank from 22 to 17 in March. Five or six of those cases were dismissed or showed a zero Delinquent Balance. The City Prosecutor collected $29440.41 in March for a year-to-date total of $11,332.27. Alderman Justin Tennant has agreed to sponsor an ordinance to amend the HMR tax code to no longer exempt concession stands operated for a short period of time (for festivals). I have attached a copy of this proposed ordinance. i i i . I i i ORDINANCE NO. AN ORDINANCE TO AMEND §35. 19 AND §35.30 DEFINITIONS OF THE CODE OF FAYETTEVILLE TO CHANGE THE DEFINITION OF CONCESSION STANDS TO REMOVE THE EXEMPTION FOR STANDS OPERATED ON A SHORT TERM BASIS FOR FESTIVALS BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF FAYETTEVILLE, ARKANSAS: Section 1 : That the City Council of the City of Fayetteville, Arkansas hereby amends §35. 19 Definitions and §35.30 Definitions of the Fayetteville Code by deleting the definitions of "Concession stands" their entireties and enacting replacement definitions as follows: "Concession stands. Except for stands run by non-profit organizations • qualified under 501 (c)(3) of the Internal Revenue Code, all festival, athletic event, barbeque and other food or drink concession stands are subject to this tax." PASSED and APPROVED this 190i day of April, 2011 . APPROVED: ATTEST: . I By: LIONELD JORDAN, Mayor By. SONDRA E. SMITH, CityClerk/Treasurer i CLINTON K. JONESdie (479) MANDY FINKLEA CITY PROSECUTOR ya OFFICE ADMINISTRATORBRIAN THOMAS Emaa: horchkNbPHONE: (479) 6768177 ecl,feyau„nge.ar.ua DEPUTY CfTY PROSECUTOR 6764379 Not Chetks: (479) 6764264 OFFICE OF CITY PROSECUTOR FAX 0 : (479) 5764373 MEMO TO: K Williams Fayetteville City Attorney FROM: Casey Jones Fayetteville City Prosecutor DATE: April 4, 2011 RE: Status of Active HMR cases I . Acambaro Four Jesus Socarro Delinquent Balance: $1 ,468.04 (5'.& ,61 09) Active Criminal Summons 2. Brenda's Drive-1n Collin L. Wilkins Delinquent Balance: -0- (10/10) • Active Criminal Summons 3 . Butcher Block Gary W. Bell Court Ordered to pay $200.00 Per Month Delinquent Balance: $1,871 .28 Active Contempt of Court 4. Delta Soul Nels E. Danielson, Jr. Active Criminal Summons (11/10) Nels E. Danielson, Sr. Criminal Summons (11/10) - Dismissed @ Arraignment James H. Bullock Criminal Summons (11/10) — Pulled per PA Paid: $355.26 (11/10) Delinquent Balance: .0- (11/10) 5. Dickson Street Theater Benton S. Bandy Arraignment 4/22 (12/10) Clinton W. Ogle Arraignment 4/22 (12/10) Paid: $794.71 (12/10) Delinquent Balance: -0- (12/10) 6. Dominoes Pizza Lloyd W. Hardison Delinquent Balance: $4,590.66 TD: 7/08/09 — Court ordered to pay $200.00 a month Criminal Summons (Fail to Pay HMR) i • Trial Date: 9/15/10 — No Show T61ecommunimuon Device for the Oeaf TDD (479) 621.1318 Active FTA Warrant 176 South Church, Sults 2 - Fayetteville, AR 72701 i I Kit Williams April 4, 2011 &age 2 7. Elenitas Elaine M. Reyes Paid: $572.44 (11 & 122 10), Delinquent Balance: -0- Active Criminal Summons 8. Fnilatti Mary A. McNeil Paid: $200.00 Todd E. McNeill Delinquent Balance: $ 159.34 9. Hallabong Korean Paul S. Yeo Delinquent Balance: -0- (9 & 10, 10) 1 Restaurant Criminal Summons — Dismissed at Arraignment 10. Hogwild Pizzeria David S. Mackey Delinquent Balance: $1 ,330.00 (1 — 3, 09) Delinquent Balance: No Forms (4/09) TD: 10/28/09 — 90 days to pay TD: 7/14/10 (Fail to Pay HMR) Settled (90 days to pay) Letter 11 . La Duena - ---- - -----.M.aria.D..De-Aguilera--- -Delinquent-Balance:—No-Forms-(9-&-i-o-11-0)---- Pending Criminal Summons �. Lightbulb Club Benton S. Bandy Arraignment: 4/22 (12/10) Clinton W. Ogle Arraignment: 4/22 (12/10) Paid: $368.00 ( 12/10) Delinquent Balance: -0- (12/10) 13. Mama Deans Meneria D. Morrison Arraignment 4/1 (11 & 12, 10) Terry L. Morrison Arraignment 4/25 (11 & 12, 10) Delinquerrt Balance: -0- (11 & 12, 10) 14. Seafood Market Bar/Grill Craig E. Dowd Paid: -0- Delinquent Balance: $4,842.60 I TD: 9/16/09 — Time Pay: $200.00 by the 30th of every month. Trial Date: 5/19/10 (Fail to Pay HMR) Settled — to pay $ 100.00 a month 15. Shanghai Chinese and Hsiao L. J. Shen Paid: -0- China Gwen Delinquent Balance: $3,090.00 i .. 16. Soul Restmumnt & Lounge Casey E. Digheno Paid: $ 150.00 Delinquent Balance: $ 1 ,343.64 (3 & 41 10) f Trial Date: 10/13/10 j • Settled — to pay $ 150.00 a month Kit Williams April 4, 2011 Grage 3 17. WOW Japanese Bistro Chong N. Kim Delinquent Balance: $38.00 (2/10) ' Delinquent Balance: $448.00 (3/10) Trial Date: 7/28/10 — Settled (2 & 3, 10) Delinquent Balance: $704.00 (4 & 5, 10) Trial Date: 11/03/10 (4 & 5, 10) — No Show Set for Trial: 5/4/11 (4 & 5, 10) Delinquent Balance: $276.00 (6/10) Set for Trial: 5/4/11 (6/10) Delinquent Balance: $216.00 (7/1 o) Set for Trial: 5/4/11 (7/10) Delinquent Balance: $360.00 (8 & 9, l0) Set for Trial: 5/4/11 (8 & 92 10) Delinquent Balance: No Forms (] 0/10) Pending Criminal Summons (10/10) Delinquent Balance: No Forms (11/10) Active Criminal Summons (11/10) TOTAL: $2,440.41 • i i j . i i • i. CLINTON HOUSE MUSEUM • MONTHLY REPORT MARCH 2011 The Clinton House Museum had a total of 162 visitors in March 2011. March has brought many spring break visitors marks the beginning of the House's "busy season". Additionally, we are having more and more local visitors. Our increased presence in print, network, and social media has been a great success for the House. The House is also featured in this month's AY Magazine. EXHIBITS : We are in the final states of completing exhibits featuring the former owners of the House — H.H. "Scotty" Taylor, Gilbert and Bo Swanson, and Dr. Warren Gifford. All items in the house, both on display and in storage have been inventoried and Accession Records (based on the American Association of Museum guidelines) have been created for each item. During this process, we have "uncovered" unique and interesting items. In addition to these "finds," over the last few months have acquired many individual collections and donations of Clinton memorabilia. Displays are also under construction featuring these items. MUSEUM ACTIVITIES AND EVENTS : • On St. Patrick's Day, we welcomed a bus tour from Mena, AR for the LUCKY CHARMS TOUR. Visitors were greeted with coffee and muffins and were challenged to find the hidden Leprechauns throughout the House and Gardens to receive a prize. In the works, are redesigns of a new brochure for the Museum to include the First Ladies Garden and the visit by President Clinton this past August. The spring will launch fundraising efforts in the form of another Buy-A-Brick Campaign and Engraved Stone Pavers with quotes of First Ladies to establishing a rock walkway in the Garden. The grounds of the House have seen some amazing improvements. The wooden railings on the front porch have been replaced with decorative iron railings to more reflect the House's Tudor Revival architecture of the 1930s. We were also able to mimic this on the edge of the driveway leading up to and including the lower steps up to the front walkway. In terms of safety, this was paramount. The west side of the House has also been completely transformed as a part of our First Ladies Garden Project. It features a holly hedge, three magnolia trees, and rock area where benches, a center fountain, and potted yellow rose trees will be placed. Daffodils lining the front rock wall are also in full bloom, in addition to the tulips, hyacinths, and lilies throughout the property. (v : .30 ,.n e.� �I .4 Q.tiv %7�� ✓ /2S1/ � Fayetteville Visitor Center - 2011 Sales & Visitor Count Jan Feb Mar Apr May lune July Aug Sep Oct Nov Dec Sales Totals $854.92 $1 ,262.24 $2,450.88 2o/oTotak $557.65 $354.29 $745.44 $2, 166.24 $2,296.32 $21360.35 $39516.20 $3,557.59 $2,680.20 $2,889.62_ _$2,515.90 $5,694.64 % Change from 2010 53.3% 256.3% 228.8% -100.0% -100.0% -100.00/n -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% Visitor Count 295 238 691 so10Tota/s 213 20-91 432 901 945 1 ,062 11378 1 11304 1 11049 1 11145 1 816 1 754 Change from 20/0 38.5% 13.9% 60.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% 2011 Goal = $30,000/year or $2500/month on pace for $0.00 Yearly $42568.04 Monthly $0.00 Totals 1 ,224 Averages 0 0 45 Change = divide the difference between the two numbers by the 2010 number then move the decimal two spaces right 20 LoUonthly Sales Average=$2.444.54 2010 Monthly VisitorAverage=851 2010 sales per visitor = $2.87 2011 salesper visitor = $3.97 0 0 0 Sales Leads by Date Issued March 2011 Meeting Dates Decision Date Attend Peak Rooms $ Value Arkansas Activities Association 05/20/2011 250 100 200 77,850 State Soccer Finals 05/22/2011 Arkansas Activities Association 05/20/2011 250 100 200 77,850 State Softball Championships 05/22/2011 Arkansas Activities Association 06/19/2011 2,000 250 19500 1 ,038,000 All Star Week 06/23/2011 Hispanic Caucus 08/26/2011 200 30 30 41 ,520 Fall Conference 08/27/2011 National Federation of the Blind - Arkansas Chapter 10/14/2011 100 15 30 31 , 140 State Conference 10/16/2011 Irish Dance Competition 06/15/2012 250 100 200 77,850 Summer Competition 06/17/2012 Sub-Total for March 6 Meetings 3,050 23160 $1 ,344,210 GRAND TOTAL 6 Meetings 3,050 21160 $1 $ 44,210 Printed: 4/4/2011 4:49PM Page 1 of 1 0 0 0 Definite Bookings By Booking Date March 2011 Meeting Dates Attnd Peak Rooms $ Value Mountain Home Charter Service, Inc 03/17/2011 42 0 0 4,360 St. Patricks Day Tour 03/17/2011 Arkansas Activities Association 05/20/2011 250 100 200 77,850 State Soccer Finals 05/22/2011 Arkansas Activities Association 05/20/2011 250 100 200 77,850 State Softball Championships 05/22/2011 Fayetteville Parks & Recreation 02/24/2012 500 25 50 155,700 Arctic Classic Adult Softball Tournament 02/26/2012 Sub-Total for March 4 Meetings 1 ,042 450 $315,760 GRAND TOTAL 4 Meetings 19042 450 $315,760 Page 1 of 1 Printed: 4/4/2011 4:47PM 0 Lost Business By Reason ' Business Turned Lost Between 03/01/2011 and 03/31/2011 Athletic Facility Conflict Rep Mtg Dates Attd Rm Nts $ Value VYPE MARLO 06/24/2011 11500 1 ,600 $467, 100 7 on 7 Select Football Tournament 06/26/2011 UA Football camps pushed back due to snow days & also the football facilities construction. They will move event to Tulsa for this year Lost To: Tulsa Subtotal for Athletic Facility Conflict 12500 1 ,600 $467,100 Insufficient Rooms Downtown Rep Mtg Dates And Rm Nts $ Value Historic Preservation Alliance of Arkansas SHELLY 05/18/2012 150 270 $46,710 Annual Meeting 05/20/2012 Subtotal for Insufficient Rooms Downtown 150 270 $46,710 Printed: 4/4/2011 5:20PM Page 1 of 2 ADVERTISING INQUIRIES BY STATE - 2011 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL • AE 11 Alabama 14 9 4 277 Alaska 2 4 6 Alberta 1 1 0 2 AP 1 Arizona 12 it 4 27 Arkansas 125 75 96 296 British Columbia 2 2 4 California 34 27 20 81 Colorado 8 14 11 33 Connecticut 1 3 1 5 Delaware 1 1 2 Florida 29 33 22 84 Georgia 23 15 6 44 Hawaii 1 1 Idaho 2 2 2 6 Illinois 66 49 37 152 Indiana 23 30 171 70 Iowa 36 22 171 1 75 Kansas 43 23 301 96 Kentucky 12 16 4 32 Louisiana 38 19 19 76 Maine 1 2 2 5 Manitoba 1 1 Maryland 6 6 3 15 Massachusetts 3 11 41 18 Michigan 33 32 231 88 Minnesota 39 28 141 81 Mississippi 14 14 5 33 Missouri 139 74 50 263 Montana 4 3 11 8 Nebraska 15 8 11 34 Nevada 7 1 3 11 New Brunswick 3 4 21 9 New Foundland New Hampshire 4 1 1 6 • New Jersey 7 9 5 21 Maxi New Mexico 5 6 3 16 New York 19 23 18 60 North Carolina 25 10 5 40 North Dakota 3 3 2 8 Nova Scotia 2 1 3 Ohio 27 38 20 85 Oklahoma 74 22 35 131 Ontario 5 6 9 20 Oregon 3 4 31 10 Pennsylvania 16 25 121 53 Prince Edward Isl. 0 1 0 Puerto Rim 1 1 1 2 Quebec 3 2 21 7 Rhode Island 2 2 1d Saskatchewan 1 1 2 South Carolina 20 9 6 35 South Dakota 5 2 7 Tennessee 15 25 19 59 Texas 135 82 83 300 Thailand Utah 9 6 1 16 Vermont 3 3 Vi inia 12 7 13 32 Washington 18 6 7 31 Washington, D. C. 2 1 3 West Virginia 7 8 6 21 Wisconsin 42 31 19 92 Wyoming 4 6 10 Military p TOTAL 1197 880 685 01 01 01 0 0 0 0 0 0 2761 • Restaurant Week February 17-27, 2011 • 37 Restaurants participated Average Ticket $22.81 1192 Entries Collected Restaurants that collected the most entries US Pizza 151 Burger LIFE 133 Tim's Pizza East 117 Huhot Mongolian Grill 112 Date 120- 100- so- :3 2oioo60 v C d � 60 - LL. 40 20 0 Ij _ _ 3 N W N W W IJ N W IJ OI V w w O IJ W L N 0 V m ' ' ' ' ' ' ' ' ' ' ' O O O O O O O O O O O O O Date • Restaurant Frequency AQ Chicken 79 tlig Momma's 22 iss 60 Buffalo Wild Wings 6 Burger LIFE 133 Cafe Rue Orleans 5 Clarion Inn 9 Common Grounds 28 Courtyard by Marriott 3 Foghorns #2 5 Formosa 1 Geraldi's 34 Golden Corral 75 GreenHouse Grill 37 GrubsBar & Grill 16 Gusano's 4 Hjem Restaurant 27 Hugos 36 Huhot Mongolian Grill 112 Jammin Java 11 JJ's Grill and Chill 6 •ose's 12 La Hacienda 9 Lucky Luke's BBQ 10 Meiji 9 Mermaids 1 Powerhouse Seafood and Grill 29 Qdoba 3 Spiedini Italian Grill 43 The Dixe Cafe 5 Tim's Pizza East 117 Trailside Cafe & Tea Room 29 Tropical Smoothie cafe 19 US Pizza 151 Village Inn 1 Whole Hog Caf6 3 Ye Olde King Pizza 42 Total 1192 • www.dineinfayetteville.com Feb 14, 2011 - Mar 4, 2011 • Dashboard Comparing to: Site • Visits 600 600 wo 300 0 0 Feb 14 Feb 21 iFeb 28 Site Usage A_ 1 ,545 vistts 43.43% Bounce Rate ,A -__ 2,688 PageAewa r` 7 L ` 00:01 : 11 Avg. nme on Srm 1 .74 Pegmmsh 81 .68% % New Malts VisitorsOverview Map Overlay • amid. 600 sao • 200 000 '� 0 - 0 . Feb 14 Feb 21 Feb 26 vlsltors 1 ,305 OverviewTraffic Sources ContentOverview ■ Referring Sites Pages Pagevlews % Pagevlews 672.00 (43.50%) '-- - ------ ■ Direct Traffic / 1 ,416 52.68% 611 .00 (39.55%) s Search Engines /specials.html 1 ,222 45.46% 262.00 (16.96%) /contact.html 47 1 .75% /index.hlml 3 0.11 % • 1 Google Analytics www.dineinfayefteville.com Feb 14, 2011 - Mar 4, 2011 • Traffic Sources Overview _._Comparing to: Site • Vow Wo No app e b Feb 14 ' Feb 21 Feb 26 All traffic sources sent a total of 1 ,545 visits /A� 39.55% olrect Traffic ■ Referring Sites 672.00 (43.50%) ■ Direct Traffic 43.50% Referring sites 611 .00 (39.55%) ■ Search Engines J zsz.00 (16.96%)f � 16.96% Search Engines Top Traffic Sources Sources Visits % visits Keywords visits % visits • (direct) ((none)) 611 v 39.55% fayetteville restaurant week 80 30.53% facebook.com (referral) 243 15.73% dineinfayetteville.com 34 12.98% google (organic) 217 14.05% dineinfayetteville 32 12.21 % 5newsonline.com (referral) 173 11 .20% dine in fayetteville 24 9.16% fayettevilleflyer.com (referral) 74 4.79% www.dineinfayetteville.com 13 4.96% • 3 Google Analytics www.dinainfayetteville.com Feb 14, 2011 - Mar 4, 2011 ie Content Overview _ _ - Comparing to: site • PeBaNexa 1.000 1,000 Soo 500 0 p 1 Feb 14 Feb 21 Feb 28 Pages on this site were viewed a total of 2,688 times ,A _ 2,688 Paganism A 2,389 unique Mem ^^—JV 43.43% Bounce Rate Top Content Pages Pageviews % Pagevlews - ---- -- --- -- - --- - ----- - / 1 ,416 52.68% /speciais.html 1 ,222 45.46% /contacl.html 47 1 .75% /index.html 3 0.11 % • 5 Google Analytics