HomeMy WebLinkAbout2007-01-08 - Agendas - Final A10 �-r.�o�•w`�
MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday, January 8, 2007, at
2 :00 p.m. in the Town Center Conference room.
AGENDA
ADVERTISING AND PROMOTION COMMISSION
January 8, 2007 2:00 p.m. Town Center
I. Call to Order - Chairman Pat Gazzola
II. Reports
A. Approval of Minutes for December 11 regular monthly meeting
B. Financial Report
1 . HMR Revenues
2. Financial Statements — Wes Murtishaw, Scarbrough and Murtishaw
3. Update from City Attorney re: delinquent tax collection efforts
C. Report from Executive Director — Marilyn Heifner
. D. CVB Report — Allyson Twiggs
E. Town Center Report — Willistine Smith
F. Clinton House Museum Report — Joseph Barnes
G. Advertising Agency Report — Brian Clark
III. Old Business
IV. New Business
V. Adjourn
,o
:• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
December 11 , 2006
Commissioners Present: Dan Coody, Neal Crawford, Bob Davis, Pat Gazzola, David McGeady,
Robert Rhoads and Maudie Schmitt.
Commissioners Absent: None
Staff Present: Marilyn Heifner, Allyson Twiggs, and Willistine Smith
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on December 11 , 2006 at the Fayetteville Town Center at 2 :00
p.m.
MINUTES
Moved by Davis, second by Coody to approve the minutes of the November 13, 2006, regular
meeting. Motion carried.
HMR REVENUES
Total collections of HMR tax for November was $ 193,469, a 13 .29% increase over last
• November. Year to date collections were $ 1 ,914,081 , a 7.32% increase. Monthly hotel revenue
was down -2.29%. Restaurant collections show a 7.43% increase this November over last
November. And year to date, restaurant collections are up 6.68%.
FINANCIAL REPORT
W. L. Cook reviewed financials for November. Moved for approval by Davis, second by Coody.
Motion carried.
CITY ATTORNEY
City Attorney Kit Williams reported that the prosecutor collected $ 15,468. 17 in overdue HMR
taxes in November. Year to date collections for the prosecutor's office are $ 100,533.94.
DIRECTOR'S REPORT
Year to date figures for tourism inquiries are down as are everyone's in the state. Internet
inquiries are not compiled because of the change to the new www.experiencefavetteville.com
website. Director has worked with both the new web provider and the old one to ensure a
smooth transition. Remodeling work on the CVB offices has been started. CVB should be able
to move in by December 31 , but furniture will not be here until mid January. ArkansasParks
and Tourism Commission will meet in Fayetteville July 19-20, 2007.
• CONVENTION VISITORS BUREAU
Staff is excited about their new offices. Shelly and UA students put on a great Christmas parade
for Lights of the Ozarks. The softball bid was unsuccessful for us, but they are looking at us for
2008. A successful Trick or Treat on the Square was held with over 600 children participating.
New merchants were added this year and UA students directed participants to businesses off of
the Square.
The Visitor Profile Study has arrived. Allyson will present the report to the Commission early
next year.
Downtown Fayetteville Partners presented their festival report. The Mayor moved, Schmitt
second to have staff investigate the possibility of festivals and festival management in cities such
as Charlotte, Savannah and Ashville.
TOWN CENTER REPORT
Willistine Smith reported on a busy November. They have had a 25% increase in sales and are
working on a sales strategy for 2007. Collections are up 22%. Staff is working on containing
costs.
CLINTON HOUSE MUSUEM
• Allyson reported for Joseph that they had 67 visitors in November. State Senator Steele and staff
used the House for a party. There is a stock broker seminar scheduled for January. reported 212
visitors including 4 motor coaches in October. He talked with Shannon Butler, Clinton Library
archivist, and Kathlene Pate, and Martha Berryman regarding potential partnerships for the
Museum. Joseph talked with the Young Democrats recruiting volunteers.
AGENCY REPORT
Brian Clark and Jade Hart presented the 2007 media plan. Eighty percent of the budget will be
going directly to time and space for media. They launched the website November 1 — the old site
will be redirected to the new site. Budget plan is as follows:
$ 147,000 — Consumer and leisure advertising
$ 8,000 — Group travel
$ 22,500 — Meetings and conventions
$ 38,500 — Clinton House Museum
$ 20,000 — Chuck Barrett radio
$ 75,000 — Online advertising
OLD BUSINESS
None
• NEW BUSINESS
None
• EXECUTIVE SESSION
The Commission adjourned into Executive Session for the purpose of annual review of the
Executive Director. Upon reconvening, the Chairman announced a 3% salary increase and a 7%
bonus for the Executive Director.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
•
•
1
• Advertising and Promotion Commission
For month of December 2006
Current Year HMR Collected (2120.0912.4101 .00) $ 159,013.15
Prior Year Collected (2120.0912.4101 .01 ) $ 828.55
Checking Interest Revenue (2120.0912.4705.00) $ 6.52
Crews Investment Interest Revenue (2120.0912.4708.00). $ 14,568.47
Total Revenues $ 174,416.69
Annual Bond Audit Expense (2120.9120. 7602.60) $
Collection Expense (2120.9120.5333.00) $ (3,196.83)
Bank of OK Quarterly Fee (2120 .9120.7602.60)
Town Center Bond Payment (2120.9120.7602.60) $ (54,935.36)
2004 Property Taxes on Town Center (2120.9120.7602.60). $
Total Expenses $ (58, 132. 19)
• Total Check to A&P $ 116,284.50
�i
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City of Fayetteville, Arkansas
Monthly HMR Tax Collections 2003-2006
2003 2003 2004 2004 2005 2005 2006 2006
Total Change Over Total Change Over Total Change Over Total Change Over
HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Prior Year
January $ $120,555 -4.11 % $135,930 12.75% $153,048 12.59% 164,284 7.30%
February $115,941 2.41 % $129,922 12.05% $133,528 2.78% 183,554 37.46%
March $117,285 -0.78% $139,442 18.89% $164,763 18.16% 1549067 -6.49%
April $125,309 -0.55% $149,113 19.00% $159,473 6.94% 174,063 9. 15%
May $129,663 12.40% $145,039 11 .85% $159,186 9.75% 174,387 9.54%
June $132,436 2.66% $149,466 12.86% $162,754 8.89% 171 ,098 5.13%
July $130,575 1 .53% $152,917 17.11 % $181 ,070 18.41 % 172,905 -4.51 %
August $132,966 11 .33% $1469518 10.19% $167,448 14.31 % 160,067 4.40%
September $132,600 0.01 % $146,097 10.18% $162,215 11 .03% 1691793 4.67%
October $136,161 7.30% $155,320 14.07% $169,325 9.02% 196,393 15.99%
November $1541822 14.00% $1689369 8.75% $1709780 1 .43% 193,469 13.29%
December $128,205 7.00% $138,185 7.78% $160,343 16.03% 159,842 -0.01 %
Total $ 519556,517 4.52% 579756,317 12.84% 519943,930 10.68% 290739923 6.69%
\filename
HMR Comparison 2003 to 2006
Is Using Year-End totals per HMR Report
HOTELS
2003 2004 % change 2005 % change 2006 % change
Dec 10,773.64 12,329.60 14.44% 14,024.64 13.75% 13,284.28 -5.28%
Jan 10,638.74 12,614.03 18.57% 13,738.64 8.91 % 13,650.85 0.64%
Feb 12,140.56 16,210.91 33.52% 17,930.90 10.61 % 16,006.58 -10.73%
Mar 15,371 .78 19,692.06 28. 11 % 19,037.80 -3.33% 189941 .34 -0.50%
Apr 16,534.22 17,643.48 6.70% 19,720.73 11 .77% 19,000.83 -0.37%
May 16,568.61 19,979.47 26.62% 22,347.62 11 .85% 229796.50 2.00%
Jun 18,530.45 22,917.75 23.67% 22,690.02 -0.99% 229060.53 -2.78%
Jul 16,031 .25 17,404.01 8.56% 18,668.34 7.26% 16,804.33 -9.98%
Aug 16,098. 10 179316.75 7.56% 18,786.70 8.48% 17,513.64 -6.67%
Sep 16,875.70 21 ,910.18 29.83% 219524.09 -1 .76% 28,150.74 30.78%
Oct 259183.66 24,314.01 -3.45% 229729.73 7.44% 22,208.80 -2.29%
Nov 16,468.24 16,294.83 1 .05% 179073.24 4.78% 15,023.02' -12.00%
191 ,214.95 218,627.08 14.34% 228,272.45 4.41 % 210,418.42 -0.04%
Clarion did not report
RESTAURANTS
2003 2004 % change 2005 % change 2006 % change
Dec 112,143.74 122,970.98 9.65% 137,855.28 12.10% 153,658.60 11 .46%
• Jan 1049133.72 116,544.55 11 .92% 126,564.43 8.60% 142,675.37 12.73%
Feb 99,436.17 117,063.89 17.73% 1279214.85 8.67% 133,701 .96 5. 10%
Mar 113,299.12 125,141 .62 10.45% 140,166.43 12.00% 153,462.15 9.48%
Apr 108, 157.35 123,732. 13 14.40% 137,712.38 11 .30% 143, 149.32 7.57%
May 114,543.92 126,572.41 10.50% 1409966.98 11 .37% 166,542.00 18.14%
Jun 111 ,410.87 128,880.12 15.68% 164,369.25 27.54% , 139,677.98 -15.31 %
Jul 109,920.03 127,161 .30 15.68% 136,906.50 7.66% 152,031 .25 11 .05%
Aug 117,824.90 126,217.05 7.12% 1399830.39 10.78% 143,807.38 2.84%
Sep 112,098.50 134,327.89 19.83% 1439215.20 6.61 % 158,151 .42 10.43%
Oct 1279371 .76 133,335.40 4.68% 146,722.98 10.04% 157,626.19 7.43%
Nov 104,084.85 118, 147.51 13.51 % 133,691 .45 13. 16% 137,036.80 2.50%
19334,424.93 1 ,500,094.85 12.42% 1 ,675,216.12 11 .67% 11781 ,520.42 6.68%
FAYETTEVILLE
THE CITY OF FAYETTEVILLE, ARKANSAS
• KIT WILLIAMS, CITY ATTORNEY
DAVID WHITAKER, ASST. CITY ATTORNEY
DEPARTMENTAL CORRESPONDENCE LEGAL DEPARTMENT
TO: A & P Commissioners
CC : Casey Jones, City Prosecutor
FROM : Kit Williams, City AttorneyC�` ��
DATE: January 4, 2007
RE: Overdue HMR tax collection
The City Prosecutor' s Office collected $2,007 . 11 in overdue F vIR
taxes in December to bring the 2006 total collected to $102,541 .05. This
amount of overdue taxes collected surpasses even our first year' s effort in
• 2002 and is much more than we were able to collect in 2003 , 2004 and 2005 .
The five year effort to collect those taxes paid by customers, but not turned
over to the City, has now netted about $375,000.00 for the A&P
Commission and City Parks Department.
•
CITY OF FAYETTEVILLE
• OFFICE OF THE PROSECUTING ATTORNEY
CLINTON K. JONESHOT CHECK ADMINISTRATOR
CITY PROSECUTOR E-mail: hotcheck@cl.tayettevllle.ar.us
BRIAN THOMAS 140 W. ROCK
FAYETTEVILLE, ARKANSAS 72701
DEPUTY CITY PROSECUTOR MO PHONE: (479) 575-8377
W
(479) 575-8378
(479) 575.8374
(479) 575.8375
Hot Checks: (479) 5758254
TO: IC Williams FAxa : (479) 57x-9373
Fayetteville City Attorney
FROM: Casey Jones
Fayetteville City Prosecutor
DATE: January 4, 2007
RE: Status of Active HMR cases
1 . Alligator Ray's Steve Woodard Active Criminal Summons
• 2. Aviator's Grill Tammy Andujar-Johnson Active FTA Wan-ant
3. Baskin Robbins Robert Szlemko FTAS Warrant
4. Bensons Kevin/Brittany Benson Paid $300.00
5 . Bo's Muddy Water, Inc. Paul J. Hickman Criminal Summons Filed
6. Bourbon Boys Brad C. Murphey 'Paid $ 450.00
Steven T. Wilkerson Arr. Date: 11/27/06-FTA
7. Butcher Block Gary Bell Paid $807. 11
8. Club West John Justis, II Served — Arr: 1 /26/07
9. Corky's Ben Clark Paid $ 150.00TD: 7/18/07
10. Cowboy BBQ John Justis, 11 Served — Arr: 1 /26/07
11 . Frulati Cafe Todd/Mary McNeill Paid $250 —TD: 1 /17/07
• 12. Fuzzy's Restaurant Frank Giardino Served — An. Date: 2/7/07
• 13. LaFamilia Virginal Amaral Paid $50.00 TD: 2/7/07
14. La Palmas Vicente Perea Active Criminal Summons
15. Pride Street Live R. Bise /T.J. Capwell Bankruptcy Filed
Shannon Fortenberry
16. Sassafras Stephen Jenkins Filed CS for Oct/Nov. 2006
Leah Miles
17. Sugar Mountain Kathy Wilkerson Filed CS
Charles Wilkerson
TOTAL: $2007. 11
•
•
• DIRECTOR'S REPORT
December, 2006
INQUIRY RESPONSES
Inquiry Responses
December 2006 — 659 Year to date 2006 — 20,728
December 2005 — 495 Year to date 2005 — 28,470
DECEMBER ACTIVITY
Tourism Activities — Aaron Mahr from National Parks Service toured Trail of Tears sites
Choirs on the Square for Lights of the Ozarks
First Night — Morgan Hicks meeting
Heritage Trail Partners lunch
Abby Kirkbride — PR project, John Brown University
Sharon Crosson & Brandon Rains, Hog Drop
Relations with Media — NATA book approval
Amy Bisnet (Scott Foresman photo research firm) 3`d grade social studies book, Explore
Arkansas
• A & P — Chamber of Commerce annual meeting
Mitchell Communications Open House
Bill Underwood
Mark Risk — property downtown
Steve Arrison, Hot Springs CVB
Cathy Bass, Botanical Garden of the Ozarks
CVB — Johnson Plumbing
Reiss Painting
Beth Lowery — cabinet
Ozark Floors
Fayetteville Glass
Brent Mason — cabinets
Buthco Communications
Town Center — Melissa, City Parking
Miscellaneous — Habitat for Humanity
•
• HMR Collections — November collections (October sales)
Sodexho Operations
Olive Garden
Chartwell's
Cosmopolitan Hotel
Golden Corral
Chick-Fil-A
Red Lobster
Noodles
McDonald's (Joyce)
Hampton Inn
Bordino's Dining
Penguin Ed's Barbecue
TGI Friday's
Chili's
McDonald's #10937
Logan's Roadhouse
Taco Bell — Hwy 62
Holiday Inn Express
Inn at Carnall Hall
Rick's Bakery
Panera Bread
• McDonald's (Wedington)
Buffalo Wild Wings
Shogun of Fayetteville
Catfish Hole #3
• Clarion Inn did not report
•
ADVERTISING INQUIRIES BY STATE - 2006
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
Alabama 18 11 49 67 32 33 34 27 41 18 24 13 367
• Alaska 2 2 4 5 3 2 1 3 1 2 3 28
Alberta 2 4 1 4 2 1 2 1 17
ARGENTINA 0
Arizona 13 16 24 49 17 17 26 23 33 16 6 8 248
Arkansas 53 139 117 200 114 71 80 83 92 65 35 33 1082
AUSTRALIA 1 1
British Columbia 1 1 2 1 2 7
California 33 30 102 222 96 56 69 90 74 40 32 22 866
Colorado 7 10 30 49 12 8 10 24 19 12 7 3 191
Connecticut 3 5 10 31 13 3 11 12 14 5 4 6 117
Delaware 3 4 11 5 6 2 4 3 1 5 3 47
ENGLAND 0
Florida 42 32 118 179 97 75 87 96 106 50 51 51 982
FRANCE 1 1
Georgia 17 15 36 70 42 32 50 36 35 22 18 15 388
Guam 1 1 1 3
Hawaii 4 3 3 2 1 2 2 1 18
Idaho 3 10 13 6 3 4 8 4 1 1 53
Illinois 75 32 307 262 119 51 115 99 168 60 42 45 1395
Indiana 27 20 114 155 56 35 43 38 79 46 19 20 652
Iowa 22 15 84 114 32 21 25 33 60 20 15 11 452
ITALY 0
Kansas 22 12 80 112 30 32 30 38 50 19 11 9 445
Kentucky 22 11 51 78 24 13 35 24 38 20 10 9 335
Louisiana 64 36 115 172 99 103 97 66 84 76 48 30 990
LUXEMBURG 0
Maine 3 7 9 3 2 2 1 6 1 3 37
Manitoba 2 1 1 2 1 1 8
Maryland 4 6 10 43 20 13 17 20 17 11 15 6 182
Massachusetts 9 6 23 31 21 6 18 22 12 7 8 4 167
Mexico 0
Michigan 32 18 179 169 81 23 52 55 105 45 18 15 792
Minnesota 22 20 70 109 38 19 30 23 67 25 19 18 460
Mississippi 26 14 64 109 58 35 47 45 52 46 14 16 526
Missouri 66 36 190 254 117 58 86 96 141 68 30 27 1167
• Montana 1 3 8 5 3 3 1 2 6 2 2 1 37
Nebraska 9 7 39 45 21 7 14 19 26 5 6 6 204
Nevada 2 3 15 26 4 7 8 8 8 4 3 6 94
New Brunswick 1 3 1 1 6
New Foundland 2 2 4
New Hampshire 4 3 6 17 6 3 3 2 6 4 4 58
New Jersey 21 4 41 84 19 28 25 38 40 23 5 7 335
New Mexico 2 1 7 12 3 4 3 7 4 4 4 4 55
New York 31 17 70 139 42 41 32 64 45 28 32 23 564
NOM Carolina 13 3 44 79 22 35 29 43 24 9 11 312
NOM Dakota 1 1 9 8 40 2 5 13 3 2 84
Northwest Territories 0
Nova Scotia 1 1 7 1 2 1 2 2 17
Ohio 34 11 111 170 72 27 56 56 113 46 28 24 748
Oklahoma 32 30 108 179 59 46 64 57 61 48 16 34 734
Ontario 6 4 8 12 9 6 9 6 4 11 4 1 80
Oregon 8 8 28 36 11 5 3 7 11 10 6 1 134
Pennsylvania 29 17 62 127 60 27 34 53 54 31 20 21 535
Prince Ed. Island 1 1 2
Puerto Rico 1 3 3 3 1 1 1 13
Quebec 6 1 6 3 3 8 6 3 6 3 2 1 48
Rhode Island 1 1 9 6 4 1 1 2 3 3 1 32
Russia 0
Saskatchewan 1 1 1 3
South Carolina 10 3 32 49 27 11 21 18 21 10 7 10 219
South Dakota 5 1 10 13 3 3 7 3 10 7 2 4 68
SPAIN 0
SWEDEN 0
SWITZERLAND 0
TAIWAN ROC 0
Tennessee 32 19 83 122 68 50 49 50 61 26 32 18 610
Texas 85 65 325 455 238 176 214 243 234 141 101 67 2344
Turkey 0
Utah 2 1 6 17 4 3 4 5 3 5 3 2 55
Vermont 1 9 5 1 2 1 1 1 2 2 1 26
Virginia 6 4 31 70 30 19 21 25 21 21 12 6 266
• Washington 10 5 26 40 17 6 16 25 12 8 6 8 179
Washington, D. C. 2 2 1 1 1 1 8
West Virginia 4 2 18 29 14 5 8 11 8 4 6 5 114
Wisconsin 32 36 136 133 52 29 61 46 102 30 17 13 667
Wyoming 2 2 4 5 2 2 2 3 1 2 4 29
Military 0
TOTAL 981 749 3069 4409 1954 1262 1684 1757 2246 1183 775 659 20728
Source Summary Report
1/1/2006 - 12/31/2006
Source YTD Pct Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Travel lnformation.com 59479 26.30% 597 306 803 537 466 674 546 531 303 315 235 166
Southern Living 39800 18.24% 57 59 428 694 528 341 419 172 437 287 244 134
Family Circle 2,693 12.93% 1 1 419 1 ,275 227 32 144 275 98 70 18 133
Midwest Living 2,635 12.65% 76 13 741 295 239 32 243 114 622 176 53 31
Better Homes & Gardens 2,181 10.47% 20 8 198 1 ,026 169 92 65 194 307 67 19 16
Ladies Home Journal . 19485 7.13% 30 9 121 433 76 43 34 168 302 97 104 68
NATA Tour Guide - Tour Request 809 3.88% 38 93 58 53 111 45 71 105 81 84 24 46
24-7 Vacations 504 2.42% 24 7 65 36 34 34 40 96 34 50 57 27
<<None Specified>> 469 2.25% 36 99 47 29 29 35 28 70 41 20 18 17
Fayetteville Chamber-Relocation 194 0.93% 42 84 67 1
TravelMeredith 123 0.59% 30 12 60 1 5 7 4 3 1
Web Site 97 0.47% 12 5 2 4 13 11 16 16 9 5 4
Fayetteville Chamber-Tourism 77 0.37% 1 1 74 1
Texas Monthly 73 0.35% 70 2 1
Arkansas Group Travel 51 0.24% 18 32 1
NATA Tour Guide - Relocation Req 51 0.24% 16 6 9 4 16
Arkansas Tour Guide 27 0.13% 5 3 2 3 4 5 2 3
Friend/Family 23 0.11 % 5 5 4 3 1 1 2 2
Bikes, Blues & BBQ 16 0.08% 5 3 2 2 2 1 1
UA Graduate School 15 0.07% 1 14
Tyson Foods Invitational Ticket Ord 7 0.03% 7
UA - Football 4 0.02% 1 1 1 1
TN Motor Coach 4 0.02% 4
Page 1 of 2 1/3/2007 01 :10 PM
Fayetteville Convention & Visitors Bureau
123 W. Mountain - Fayetteville, AR 72701
I _ I
Source Summary Report
1/1/2006 - 12/31/2006
Source YTD Pct Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
UA - General 3 0.01 % 2 1
AAA 3 0.01 % 1 1 1
St. Louis Magazine 2 0.01 % 1 1
Travetsmart 1 0.00% 1
USA Today 1 0.00% 1
ABA Motorcoach Marketer 1 0.00% 1
Kansas City Magazine 1 0.00% 1
Totals. 209829 981 745 3,068 49409 1 ,953 1 ,367 11684 10757 29246 1 ,183 777 659
Page 2 of 2 - 1/3/2007 01:10 PM
Fayetteville Convention & Visitors Bureau
123 W. Mountain — Fayetteville, AR 72701
Activity Report
From: 12/0112006 To: 12/29/2006
OPLYSON
File Note
12/11 /2006 ASAE Ms Mary Dandurand
Annual Meeting Attended Christmas party
12/12/2006 Real Deal on the Hill Mr Bill Ingram
Press Conference
12/13/2006 Allyson Twiggs-General Ms Allyson Twiggs
Intern Susannah Spoon
12/19/2006 Bikes, Blues, BBQ Nelson Driver
attended press party
Total For File Note : 4
Meeting
12/7/2006 Allyson Twiggs-General Brandy Campbell-Highway Dept
about square signs and trailblazers
12/13/2006 Allyson Twiggs-General Terry Lawson
about possible sports festival
Total For Meeting : 2
Phone Call
12/1/2006 Clinton House Museum Eddie Armstrong
about having event at CHM
12/6/2006 Real Deal on the Hill Mr Bill Ingram
Introduction at press conference/meeting
•/2006 Allyson Twiggs-General Terry Lawson
Possible sports festival in the fall
12/7/2006 Cineposium Joe Glass
2007 new dates for speaker in March
12/7/2006 Lights of the Ozarks Tammy Lawrence-Boy Scout Troop
Light the Night selling mistletoe on the square for troop
12/21/2006 Real Deal on the Hill Mr Bill Ingram
Stephan A Smith event
12/21/2006 Allyson Twiggs-General Culligan of NWA-bottled water
get prices for private label water
Total For Phone Call : 7
•
1 /3/2007
Fayetteville Town Center, Manager's Activity Report
December 1 thru December 31 , 2006
• Sales:
ver:' DECEMBER DECEMBER Month YTD YTD YTD
2005 (base) 2006 % Change 2005 2006 % Change
Sales 12 11 (.08%) 252 253 .03%
# executed contracts b to date — GL
Complete Events (Paid/Sponsored) 30 29 (.03) 223 278 25°h
Sales $16,972.50
($ executed contracts b to date — GL $18,315.00 8% $327,868.24 $406, 179.93 24%
Collections "
$ - Payment Lo $25, 192.81 $35,649.48 42% $346,777.39 $425,994.03 23%
Credit
$ - GL -0- -0- NA 0 0 NA
verageperevent $19414.38 $1 ,831 .50 29% $1 ,301 .06 $1 ,611 .83 24%
$ Sales/ # Sales
" Year to Date Sales reflect a 24% increase over 2005. Our year to date completed events are up 23%. Collections
are up 23%. . Our overall increase of events, sales and collections as well as average per event is in the range of
25% growth. We have reached 96% of our 2006 goal ($443,241 .00).
Operations Items:
• Normal maintenance and minor repairs are ongoing.
Marketing, Sales and Public Relations:
• Town Center provided nightly use of the restrooms for guests of the Lights of the Ozarks on our Square.
• Participation in the annual FIRST NIGHT on New Years Eve
Event List:
• December 1 — Decision Point • December 15 - Arvest Private Banking Holiday
• December 1 — Smith Wedding Reception • December 16 — Holt Wedding Reception
• December 2 — Benchmark Holiday Party • December 16 — Huens/Pendergraft Reception
• December 4 — Chamber Night of Stars a December 17 - Foursquare Church
• December 6 — City of Fayetteville Water & Sewer • December 19 — Decision Point (DASEP)
• December 6 — Jack Tyler Engineering Seminar • December 21— Twin Rivers Foods Luncheon
• December 7 — Coldwell/Banker Real Estate • December 21 — Foundation Specialties Holiday
• December 7 — UofA Faculty Holiday Party • December 23 — Lydia Christian Reception
• December 8 — W RMC Physicans Holiday • December 23 — Ball Group Holiday
• December 8 — Children's Therapy Group Holiday • December 30 — Hinkle Reception
• December 9 — Deakins/VanHoose Reception • December 30 — Fonseca Reception
• December 12 — Real Deal on the Hill • December 29 — Decision Point
• December 13 — Lindsey Christmas Luncheon • December 31 — First Night Celebration
• December 14 — Blair Electric Holiday
• • December 15 — Eleanor Mann Nursing Graduation
• December 15 — Roberts/McNutt Reception
• Clinton House Museum
Monthly Report
December 2006
Joseph Barnes Director
Media Coverage and Interviews
Announcement in the Arkansas Democrat Gazette, The Morning News and KUAF for the
Holiday Open House.
Stories on KHOG 40/29, 6 and 10 pm news broadcasts, covering the Holiday Open
House.
Article in the Arkansas Democrat Gazette December 24'h covering the Holiday Open
House.
Article in the Morning News December 24'h covering the Holiday Open House.
Visitors
This month we had 158 visitors. To date we have had 1515 visitors representing 44
States, the District of Columbia, and 30 countries.
Domestic: Arkansas (outside Fayetteville) 25, Oklahoma 4, Missouri 4, Louisiana,
Tennessee, Colorado, Arizona, California 4, Kansas 40, Georgia, Virginia 4, Washington
• D.C. 2, New York 3, Illinois 4, Iowa, Texas 5, Florida 1 , Massachusetts, Mississippi,
Wisconsin 2, Pennsylvania 3, North Carolina 2, South Carolina, West Virginia,
Minnesota 4, New Jersey, Connecticut, Utah, Maine, South Dakota, Nebraska 2,
Delaware, Nevada, Indiana, Maryland 4, Kentucky, Oregon, Washington 2, New
Hampshire, Ohio 2, Pennsylvania, North Dakota, Idaho, Montana, Michigan 2
International: Germany 2, Sweden, Russia, Kenya, Canada, China , Estonia, Denmark,
Australia, India, Switzerland, Norway, Korea, Spain, Philippines, Vietnam, Morocco,
Saudi Arabia, Poland, Japan, Ireland , New Zealand , Indonesia , Malaysia, Puerto Rico,
United Kingdom, Ukraine, Italy, Turkey 2.
Director's Activities
Put up Christmas decorations.
Reordered and ordered new gift shop items, rearranged and restocked gif shop.
Took complete gift shop inventory.
Hosted a motor coach tour of 48 December 5'h.
Made arrangements and set up all accommodations and cleaned up after reception
December 7'h.
Hosted reception for State Senator Steele December 7'h.
Put out press release for Holiday Open House.
Hosted Holiday Open House December 23rd from 1 -3 with over 60 people attending.
• Booked the Museum for use by Jim Kinnally fora seminar January 8'h.
Routine maintenance and cleaning
Guiding visitor tours
Contract Date Name of Event Date of Event Contract Total Sales Person
Dec-06
12/4/2006 Lobdell Wedding & Reception 17-May-07 $500.00 JG
12/5/2006 Foursquare Church 17-Feb-07 $375.00 IJG
12/7/2006 Eloisa's 15th Birthday Party 7-Jul-071 $19725.00 IJG
12/8/2006 Medical Assoc. of NWA Jan. 12, 13 & 2 $700.00 IJG
12/8/2006 Bates Marketing and Events 9-Mar-07 $2,425.00 IJG
12/11/2006 Srygley Wedding Reception 20-Oct-07 $4,400.00 IJG
12/12/2006 Srygley Wedding Reception - set 19-Oct-07 $2,075.00 IJG
12/12/2006 Gu nn Wedding reception 12-May-071 $500.00 IJG
12/13/2006 Ozark Natural Foods 12-Mar-07 $40150.00 IIJG
12/13/2006 Samchez Wedding Reception 28-Jul-07 $2,425.00 G
12/13/2006 Thao Wedding Reception 26-May-07 $2,425.00 JG
12/14/2006 Thao Wedding Reception 26-May-07 $975.00 JG
12/14/2006 Pi Beta Phi Formal 3-Mar-07 $1 ,750.00 JG
12/14/2006 BrutescoNincent Wedding Recel May 20th, 200 $500.00 IJG
12/14/2006 Johnson Wedding Reception 27-Jan-07 $2,425.00 IJG
12/15/2006 UA Honors College 12-Jun-07 $1 ,075.00 IJG
12/18/2006 Dixie Development 26-Jan-07 $500.00 IJG
12/20/2006 Fayetteville Coaches Clinic March 16 & 17, $2,900.00 yJG
12/21 /2006 AHD - Right of Way Division 25-Jan-07 $250.00 wG
12/27/2006 Banta Foods 14-Feb-07 $250 IJG
12/29/2006 Williams/Pedersen Wedding rec 2-Jun-07 $2,425.00 JG
Total $34,750.00
•
Fayetteville Advertising and Promotion Commission
Fayetteville Town Center
Fayetteville Convention and Visitors Bureau
Clinton House Museum
Financial Statements
December 31 , 2006
•
•
• ^�Pz
°1 SCA.RBROUGH
MURTTSHAWt CERTIFIED PUBLIC ACCOUNTANTS, P.A.
34 W Colt Square Dr., Suite 3, Fayertec+lle, AR 72703 . 2888
Telephone (479) 521.1771 Fax (479) 442-0082 www.smcpas.com William L Cook 11, CPA
Wesley D. Mu rtishaw, CPA
Fayetteville Advertising & Promotion
Fayetteville Town Center
Fayetteville, Arkansas
We have compiled the accompanying balance sheet, statements of revenues and expenditures, and
schedules of general expenditures and special projects of the Fayetteville Advertising and Promotion
Commission, The Fayetteville Town Center, The Convention and Visitors Bureau, and The Clinton House
Museum as of. December 31 , 2006 and for the twelve months then ended in accordance with Statements
on Standards for Accounting and Review Services issued by the American Institute of Certified Public
Accountants.
A compilation is limited to presenting in the form of financial statements information that is the
representation of management. We have not audited or reviewed the accompanying financial statements,
and, accordingly, do not express an opinion or any other form of assurance on them.
• Management has elected to omit substantially all of the disclosures and the statements of retained
earnings and cash flows ordinarily included in financial statements. If the omitted disclosures and the
statements of retained earnings and cash flows were included in the financial statements, they might
influence the user's conclusions about the entity's assets, liabilities, equity, income, and expenses.
Accordingly, these financial statements are not designed for those who are not informed about such
matters.
Scarbrough & Murtishaw, CPAs, P.A.
Certified Public Accountants
Fayetteville, Arkansas
January 8, 2007
•
Members
American Institute of CPAs Private Companies Practice Section Arkansas Society of CPAs
Fayetteville A & P Commission
Balance Sheet
As of December 31 , 2006
•
ASSETS
Current Assets
Cash in Bank of Fayetteville - Town Center $ 52,383.27
Cash in Mcllroy Bank - A & P General 274,968.83
Cash in Bank of Fayetteville 103,890.63
Cash in Mcllroy Bank - A & P Payroll 14,434.79
Cash in Bank - Conv & Visitor Bureau 30,891 .33
Cash in Bank - Clinton House 19,636.09
Clinton House Inventory 21859,22
Investments 31764,531 .31
Investment Adjustment to Market (50,048. 14)
Accounts Receivable 113,767.32
Accrued Interest Receivable 409798.64
Due from City 93.66
Total Current Assets $ 41368,206.95
Property, Plant, & Equipment at Cost
Furniture and Fixtures 91602.98
• Building Additions 206,677.24
Equipment 166,502.88
Less: Accumulated Depreciation (1989435.30)
Net Property and Equipment 184,347.80
Total Assets $ 4,552.554.75
LIABILITIES AND CAPITAL
Current Liabilities
Payroll Taxes Payable $ 68.69
Sales Tax Payable 805.00
Accounts Payable 114.872.86
Accounts Payable - Parks HMR --- - - - - — - 6.35
Due to Other Funds 31317.46
Total Current Liabilities $ , 119,070.36
Capital
Unrestricted Fund Balance 4, 101 ,060.58
Excess Revenues Over (Under) Expenditures 332,423.81
Total Capital 4,433,484.39
Total Liabilities and Capital $ 4,552,554.75
•
See Accountants' Compilation Report
1
Fayetteville A & P Commission
• Statement of Revenues and Expenditures
One Month Ending December 31 , 2006
December 31 , 2006 December 31 , 2006
Budget Actual
Revenue
HMR Tax Revenue $ 160,343.00 $ 190,965.45
Prior Year HMR Tax Revenue 0.00 21503.50
Total Revenue 160,343.00 193,468.95
General Expenditures
See Schedule 64,401 . 16 679534.25
Minor Equipment 0.00 19,498.43
Other Revenues (Expenditures)
Interest Income - Investments 91500.00 13,474.48
Bond Payments - Town Center (559953.00) (54,935.36)
Arbitrage Expense 0.00 5.625.00
• Total Other Revenues (Expenditures) (46,453.00) (35,835.88)
Excess Revenues Over
Excess Revenues Over (Under) Expenditures $ 49.488.84 $ 70.600.39
•
See Accountants' Compilation Report
2
Fayetteville A & P Commission
• Schedule of General Expenditures
One MonthEnding December 31 , 2006
Month of Month of
December 31 , 2006 December 31 , 2006.
Budget Actual
General Expenditures .
Salaries & Wages $ 12,674.00 $ 12,288.13
Pavroll Taxes. Expense 712.00 938.64
Insurance and Health Benefits 750.00 (480.84)
408(P) Company Match 170.00 487.50
Car Allowance 300.00 300.00
Siqns 0.00 (577.71 )
Office Expense 125.00 0.00
Publications & Dues 0.00 378.95
Postaqe 1 ,500.00 1 ,042.07
Professional Services 39916.66 17,645.34
Strategic Planninq 0.00 (1 ,495.34)
Collection Expense 31207.00 3,869.38
Bond Paying AgentFees 0.00 5,625.00
Repairs and Maintenance 41166.00 0.00
Advertisinq and Marketinq 11 ,053.00 12,812.59
Signage - Tourism 0.00 876.71
Travel and Traininq 0.00 (450.00)
• Depreciation Expense 11665.50 1 ,665.50
Special Projects (See Schedule) 24, 162.00 12,608.33
Total General Expenditures $ 64.401 .16 $ 67.534.25
See Accountants' Compilation Report
3
Fayetteville A & P Commission
• Schedule of Special Projects
One Month Ending December 31 , 2006
Month of Month of
December 31 , 2006 December 31 , 2006
Budget Actual
Special Projects
Town Center Garden Maintenanc $ 1 ,462.00 $ 1 ,458.33
Lights of The Ozarks - 2004 Bud 20,000.00 0.00
First Night Fayetteville 21700.00 2,700.00
Rural Mountain Producers Excha 0.00 89000.00
Governor's Conference 0.00 450.00
Total Special Projects $ 24. 162.00 $ 12.608.33
•
•
See Accountants' Compilation Report
4
Fayetteville A & P Commission
• Statement of Revenues and Expenditures
Twelve Months Ending December 31 , 2006
2006
Annual Year to Date 2006 2005 '
2006 Accumulated Totals Year to Date Year to Date
Budget Budget Actual Actual
Revenue
HMR Tax Revenue $ 1 ,945,916.00 $ 1 ,945,916.00 $ 2,028,513.31 $ 19943,931 .17
Prior Year HMR Tax Revenue 0.00 0.00 35,815.37 0.00
Parking Revenue 0.00 0.00 0.00 33,000.00
Other Income 0.00 0.00 22.875.00 28.610.00
Total Revenue 1 ,945,916.00 1 .945.916.00 2,087,203.68 2,005,541 .17
General Expenditures
See Schedule 999,816.00 999.816.00 952,978.65 855.553.33
Capital Outlay
Minor Equipment 75.000.00 75.000.00 30.507.60 19.367.28
Other Revenues (Expenditures)
Interest Income - Checking 0.00 0.00 0.00 178.81
Interest Income - Investments 100,000.00 100,000.00 163,204.66 148,071 .66
Unrealized Gain (Loss) on Investments 0.00 0.00 0.00 (47,778.22)
• Parking Revenue 0.00 0.00 0.00
33,000.00
CEC Bond Excess 0.00
0.00 0.00 72,559.50
Rent - CVB 0.00 0.00 (6,100.00) 0.00
CEC Washington Co. Property Tax 0.00 0.00 0.00 (1 ,617.83)
Bond Payments - Town Center (671 ,376.00) (671 ,376.00) (663,420.62) (670,357.83)
Arbitrage Expense 0.00 0.00 0.00 (4,070.00)
Transfers to Other Funds (337.138.00) (337,138.00) (260.000.001 (308,500.00)
Total Other Revenues
(Expenditures) -' (908,514.00) - (908,514.00) (766,315.96) (811 ,513.91)
Excess Revenues Over
(Under) Expenditures $ (37,414.00) $ (37,414.00) $ 337,401 .47 $ 319,106.65
•
See Accountants' Compilation Report
5
Fayetteville A & P Commission
• Schedule of General Expenditures
Twelve Months Ending December 31 , 2006
2006
Annual Year to Date 2006 2005
2006 Accumulated Total Year to Date Year to Date
Budget Budget Actual Actual
General Expenditures
Salaries & Wages $ 75,000.00 $ 75,000.00 $ 73,704.87 $ 62,847.19
Payroll Taxes Expense 81500.00 8,500.00 5,807.30 5,449.10
Insurance and Health Benefits 91000.00 9,000.00 91309.66 8,060.39
408(P) Company Match 2,040.00 2,040.00 2,568.33 2,095.42
Car Allowance 3,600.00 3,600.00 3,600.00 3,600.00
Materials and Supplies 11000.00 1 ,000.00 72.87 608.69
Office Expense 10500.00 1 ,500.00 1 ,457.38 30.00
Publications & Dues 11200.00 1 ,200.00 19750.90 1 ,653.53
Postage 20,000.00 20,000.00 15,376.34 15,701 .99
Insurance 2,000.00 2,000.00 2,215.00 1 ,821 .00
Professional Services 47,000.00 47,000.00 46,882.34 12,475.00
Taxes and Licenses 0.00 0.00 25.00 268.50
Collection Expense 38,918.00 38,918.00 41 ,291 .09 38,882.61
Bond Paying Agent Fees 6,000.00 6,000.00 71625.00 4,330.00
Convention Development 0.00 0.00 0.00 3,131 .79
Miscellaneous Expense 0.00 0.00 0.00 2,110.24
• Repairs and Maintenance 50,000.00 50,000.00 7,242.83 '42,687.17
Kamensky Fountain Maintenance 51000.00 ' 51000.00 7,189.91 3,062.59
Advertising and Marketing 350,000.00 3509000.00 334,872.00 279,298.31
Airport Information Booth 51200.00 5,200.00 41800.00 6,000.00
Interspace Airport Advertising 5,622.00 5,622.00 4,847.56 4,931 .40
Website Update 10,000.00 10,000.00 150929.63 4,463.09
Signage - Tourism 10,000.00 10,000.00 3,173.87 8,899.93
New Brochures 75,000.00 75,000.00 96,032.78 53,958.81
Other Special Projects 0.00 0.00 0.00 19700.00
Travel and Training 4,000.00 40000.00 3,261 .67 11318.68
Depreciation Expense 19,986.00 ' - 19,986.00' 1 %986.00 19,985.93
Special Projects (See Schedule) 249.250.00 249.250.00 243.956.32 266.181 .97
Total General Expenditures $ 999,816.00 $ 999,816.00 $ 952,978.65 $ 855,553.33
•
See Accountants' Compilation Report
6
Fayetteville A & P Commission
• Schedule of Special Projects
Twelve Months Ending December 31 , 2006
2006
Annual Year to Date 2006 2005
2006 Accumulated Total Year to Date Year to Date
Budget Budget Actual Actual
Special Projects
Air Museum $ 5,000.00 $ 51000.00 $ 5,000.00 $ 10,000.00
Bikes, Blues, BBC 0.00 0.00 0.00 5,000.00
Botanical Garden Society 179500.00 17,500.00 17,500.00 20,000.00
Town Center Garden Maintenance 17,500.00 17,500.00 17,499.96 17,499.94
Committee for Mardi Gras 1 ,500.00 1 ,500.00 1 ;500.00 0.00
Walton Arts Center 109000.00 10,000.00 6,723.76 111124.33
Northwest Arkansas B.E.S.T. 0.00 0.00 0.00 500.00
H. S. Coaches Clinic 15,000.00 15,000.00 15,000.00 15,000.00
Saturday of Champions 3,000.00 3,000.00 3,000.00 0.00
State Soccer Championship 1 ,750.00 . 1 ,750.00 11750.00 1 ,750.00
Holiday Hoops 10,000.00 10,000.00 10,000.00 10,000.00
Joe Martin Stage Race 7,000.00 7,000.00 71000.00 9,000.00
All Star Games 9,000.00 91000.00 92000.00 9,000.00
Brumley Gospel Sing 0.00 0.00 0.00' 15,000.00
Lights of The Ozarks • 2004 Budget Carryover 20,000.00 20,000.00 17,757.60 16,895.30
First Night Fayetteville 2,700.00 2,700.00 2,700.00 71500.00
Hogeye Marathon & Relays 0.00 0.00 0.00 3,833.58
• America in Bloom 0.00 0.00 0.00 2,000.00
Rural Mountain Producers Exchange 8,000.00 8,000.00 8,000.00 6,000.00
Ozark Valley Triathlon 21000.00 2,000.00 2,000.00 3,500.00
American College Theater Festival 0.00 0.00 0.00 6,000.00
Chile Pepper Cross Country Fest. 11000.00 1 ,000.00 11000.00 500.00
Heritage Trail Partners 0.00 0.00 0.00 - 5,000.00
Lewis & Clark Urban Adventure Race 1 ,000.00 1 ,000.00 1 ,000.00 1 ,000.00
Pagnozzi Charities 0.00 0.00 0.00 2,500.00
U A Baseball Regionals 100000.00 10,000.00 10,000.00 0.00
Walton Arts Center Ext. Banners 0.00 0.00 0.00 3,360.37
- - 4th of July Fireworks 10,000.00 - 100000.00 10,000.00 5,000.00
Community Access - 25th Anniversary 0.00 0.00 0.00 5,000.00
High School Baseball/Softball Championships 0.00 0.00 0.00 3,000.00
Hogs in Bloom - NWA Garden Show 0.00 0.00 0.00 3,452.13
Savor the Flavor 2,500.00 2,500.00 2,500.00 21156.46
Arkansas Music Pavilion 109000.00 10,000.00 10,225.00 5,000.00
Barbara Mashburn Scholarship Foundation 0.00 0.00 0.00 11000.00
Fayetteville Downtown Partners 159000.00 15,000.00 151000.00 20,109.86
Lions 5K Challenge for Sight 0.00 0.00 0.00 560.00
Arkansas Hospitality Fund Drive 2,500.00 21500.00 21500.00 2,500.00
U of A Track Storage Facility 0.00 0.00 0.00 35,000.00
FHS Band Boosters - 0.00 0.00 0.00 1 ,500.00
National Rabbit Show 2,500.00 2,500.00 2,500.00 0.00
NWA Coaches Clinic 7,000.00 7,000.00 7,000.00 0.00
Ozark Military Museum 5,000.00 5,000.00 5,000.00 0.00
Real Deal on the Hill 7,000.00 7,000.00 7,000.00 0.00
Texas Trophy Hunters 20,000.00 20,000.00 20,000.00 0.00
Walton Arts Center - °Rain' 10,000.00 10,000.00 10,000.00 . 0.00
Fayetteville Public Library 1 ,800.00 1 ,800.00 1 ,800.00 0.00
Solar Splash 7,000.00 7,000.00 7,000.00 0.00
TheatreSquared _ 7.000.00 7.000.00 7.000.00 0.00
• Total Special Projects $ 249,250.00 $ 249,250.00 $ 243,956.32 $ ' 266,181 .97
See Accountants' Compilation Report
7
Fayetteville Town Center
• Statement of Revenues and Expenditures
One Month Ending December 31 , 2006
December 31 , 2006 December 31 , 2006
Budget Actual
Revenue
Rental Income $ 349015.00 $ 35,649.48
Daily Parking 424.00 497.00
Sales Tax Expense 0.00 (651 .00)
Total Revenue 34,439.00 35,495.48
General Expenditures
See Schedule 45,726.37 543895.02
Capital Outlay
Other Revenues (Expenditures)
Interest Income - Checking 13.00 24.03
Total Other Revenues (Expenditures) 13.00 24.03
• Excess Revenues Over
Excess Revenues Over (Under) Expenditures $ (11 ,274.37) $ (19,375.51 )
See Accountants' Compilation Report
8
Fayetteville Town Center
• ' Schedule of General Expenditures
One Month Ending December 31 , 2006
Month of Month of
December 31 , 2006 December 31 , 2006
Budget Actual
General Expenditures
Salaries & Wages $ 15,235.00 $ 25,195. 13
Payroll Taxes Expense 2,092.00 2, 139.35
Insurance and Health Benefits 1 ,509.34 .11463.91
408(P) Company Match 375.00 157.50
Commissions 3,401 .00 2,746.49
Materials and Supplies 250.00 0.00
Office Supplies/Printinq 0.00 253.53
Credit Card Discounts 166.66 212.00
Bank Charqes 0.00 3.00
Office Expense 166.66 533.99
Water 550.00 534.30
Gas 1 ,795.00 31177.42
Electricity 4,541 .00 41744.83
Cable 100.00 168.67
Security 1 ,500.00 11402.46
Telephone 880.00 645.87
Lonq Distance Telephone 0.00 64.62
• Contract Services 0.00 (675.00)
Linens 2,000.00 1 ,892.24
Repairs and Maintenance 91499.29 91598.38
Other Special Proiects 0.00 (11846.73)
Travel and Traininq 0.00 508.20
Depreciation Expense 1 ,665.42 1 ,665.50
Special Projects 0.00 309.36
Total General Expenditures $ 45 726.37 $ 54.895.02
•
See Accountants' Compilation Report
9