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HomeMy WebLinkAbout2006-01-09 - Agendas - Final MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday, January 9, 2006 at
2:00 p.m. in the Town Center Conference room.
AGENDA
ADVERTISING AND PROMOTION COMMISSION
January 9, 2006 2:00 p.m. Town Center
I. Call to Order - Chairman Pat Gazzola
II. Election of Chairman for 2006
W. Reports
A. Approval of Minutes for December 12, 2005 regular monthly meeting
B. Financial Report
1 . HMR Revenues
2. Financial Statements - Lary Bilbrey, Scarbrough and Murtishaw
3. Update from City Attorney re: delinquent tax collection efforts
C. Report from Executive Director — Marilyn Heifner
• D. CVB Report — Allyson Twiggs
E. Town Center Report — Willistine Smith
F. Clinton House Museum Report — Joseph Barnes
G. Advertising Agency Report — Brian Clark
IV. Old Business
V. New Business
VI. Adjourn
•
ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
• December 12, 2005
Commissioners Present: Dan Coody, Bob Davis, Pat Gazzola, Don Marr, and Maudie Schmitt.
Commissioners Absent: Neal Crawford, David McGeady
Staff Present: Marilyn Heifner, Allyson Twiggs
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising and
Promotion Commission to order on December 12, 2005 at the Fayetteville Town Center at noon.
MINUTES
Moved by Marr, second by Davis to approve the minutes of the November 14, 2005, regular
meeting. Motion carried.
FINANCIAL REPORT
Lary Bilbrey, Scarbrough & Murtishaw, reviewed financials for November. Moved by Davis,
second by Coody to approve financial statements. Motion carried.
HMR REVENUES
HMR revenues for November were $ 170,780, a 1 .43% increase over last November. Year to
date revenues were up 10.23%. Hotel revenues for the month were down -6.83% and restaurant
• revenues were up 8.03%.
CITY ATTORNEY
City Attorney Kit Williams reported that the prosecutor had collected $7,033.30 for the month.
Powerhouse restaurant has picked up their checks for insufficient funds.
Commissioners reviewed current practices for collection and recommended that the City give
collectors 60 days to remit taxes and go from three notice letters to one in order to shorten the
accounting procedures. Marilyn will notify accounting and Mayor will get Accounting
Department to expedite the procedure.
DIRECTOR'S REPORT
Inquiry responses were of for the month but year to date inquiries are up 59.07%. Internet per
day average visits are up 82.29%.
Lights of the Ozarks festival is underway. First Night will feature a Hog Drop this year in front
of the Town Center. Marilyn is addressing structural issues of Clinton House with the
University.
Commissioners congratulated Marilyn on receiving the Athena Award at the Chamber of
Commerce annual meeting. The Athena Award is for an individual who is a leader and takes the
extra steps to open paths and doors for women and others.
• CVB REPORT
Allyson reviewed meetings booked for 2006 including the Arkansas Professional Fire Chiefs
Association and the National Association of Social Workers. McClinton Anchor has renewed
their meeting in Fayetteville. Real Deal on the Hill will have a press conference at the Town
Center on Thursday.
TOWN CENTER REPORT
Willistine Smith reported collections for the Town Center of $321 ,584.58 year to date, a 17%
increase over 2004. Contract Sales are up 9% and completed events for 2005 are up 34%.
CLINTON HOUSE MUSUEM
In Joseph's absence, Allyson reported that the Museum had gotten great press coverage
including "What's Up" magazine and the Ellen DeGeneris Show when Hillary was her guest.
The replica dress is done and will be shipped this week. The 150 visitors have come from 21
states.
AGENCY REPORT
Brian Clark distributed a budget spread sheet which is the way the agency manages our account
and image. Brian presented two "glory shots" of Dickson Street which will be used in the ad
campaign for this year.
A media flow chart was presented for 2006 advertising. Moved by Coody, second by Davis to
approve the media flow chart. Motion carried.
OLD BUSINESS
Executive Director Job Description
Commissioners had reviewed the revised job description. After discussion, it was moved by
• Marr to accept the job description deleting the requirement "resides within the city limits,"
second by Davis. Motion carried.
Pat Gazzola and Marilyn will use the job description to come up with metrics for measurement
of job performance.
Business License
Discussion included that the small fee $ 15 would not cover the cost to administer.
Commissioners wanted to shorten the collection procedures and catch non-remitters at 2 months.
City Attorney said a business license would make it a clear and easy to prosecute cases. It was
suggested to give the Prosecutor and Mayor a chance to make the system work faster. Put non-
remitters in paper after 60 days. Kit will put together a plan for next month's meeting.
F. H. S. Band to Rose Bowl
Moved by Coody, second by Davis to give the F. H. S. Band $ 1500 for their trip to the Rose
Bowl. Motion carried.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner
Executive Director
Advertising and Promotion Commission
For month of December 2005
Current Year HMR Collected (2120.0912.4101 .00) $ 157,767. 15
Prior Year Collected (2120.0912 .4101 .01 ) $ 29800.42
Error on November (2120.0912 .4101 .01 ) $ (225.00)
Checking Interest Revenue (2120.0912 .4705.00) $ 11 .06
Garner Investment Interest Revenue (2120.0912.4708.00) $ 119957.33
Total Revenues $ 172,310.96
Annual Bond Audit Expense (2120.9120.7602.60) $
Collection Expense (2120.9120. 5333.00) $ (3,211 .35)
Bank of OK Quarterly Fee (2120.9120.7602 .60) $
Town Center Bond Payment (2120.9120.7602.60) $ (55,354.99)
2004 Property Taxes on Town Center (2120.9120.7602.60) $
Total Expenses $ (58,566.34)
• Total Check to A&P $ 113,744.62
•
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• HMR Comparison 2003 to 2005
Using Year-End totals per HMR Report
HOTELS
2003 2004 % change 2005 % change
Dec 109773.64 12,048.60 11 .83% 14,024. 18 16.40%
Jan 10,638.74 129397.02 16.53% 139738.64 10.82%
Feb 129140.56 15,880.91 30.81 % 179865.90 12.50%
Mar 15,371 .78 18,217.06 18.51 % 18,992.80 4.25%
Apr 169534.22 171283.48 4.53% 19,650.73 13.70%
May 169568.61 199483.47 17.59% 22,347.62 14.71 %
Jun 189530.45 229255.75 20.10% 221690.00 1 .95%
Jul 169031 .25 179050.01 6.36% 189668.34 9.49%
Aug 16,098. 10 17,009.75 4.77% 18,786.70 10.45%
Sep 16,875.70 21 ,823.18 29.32% 219524.09 -1 .37%
Oct 25, 183.66 24,267.01 -3.63% 221708.73 -6.83%
Nov 16,468.24 169294.83 -1 .05% 17,073.24 4.78%
191 ,214.95 214,011 .07 11 .92% 228,070.97 6.57%
RESTAURANTS
2003 2004 % change 2005 % change
• Dec 112,143.74 1219932.28 8.73% 130,140.76 6.73%
Jan 104,133.72 114,689.20 10.14% 138,754.38 20.98%
Feb 99,436.17 113,449.63 14.09% 140,240. 16 23.61 %
Mar 113,299.12 116,089.97 2.46% 134,645.71 15.98%
Apr 1089157.35 116,906.50 8.08% 133,452.33 14. 15%
May 1149543.92 120,030.66 4.79% 132,159.21 10.10%
Jun 1119410.87 121 ,219.99 8.80% 147,940.47 22.04%
Jul 109,920.03 122,417.98 11 .36% 130,239.89 6.39%
Aug 1179824.90 122,630.00 4.07% 134,015.30 9.28%
Sep 112,098.50 124,228.30 10.82% 137,712.24 10.85%
Oct 127,371 .76 1309835.07 2.71 % 141 ,347.30 8.03%
Nov 104,084.85 118,147.51 13.51 % 1339691 .00 13.16%
11334,424.93 1 ,442,577.09 8.10% 116349338.75 13.29%
•
FAYETTIEVRILILIE
THE CITY OF FAYETTEVILLE. ARKANSAS
• - KIT WILLIAMS, CITY ATTORNEY
DAVID WHITAKER, ASST. CITY ATTORNEY
DEPARTMENTAL CORRESPONDENCE LEGAL DEPARTMENT
TO: A & P Commissioners
CC : Casey Jones, City Prosecutor
FROM: Kit Williams, City Attorney
DATE : January 5, 2006
RE: Final Report for overdue HMR taxes collected in 2005
Attached please find the City Prosecutor' s Report detailing the status
of action on overdue HMR tax cases in December, 2005 . Please note that
Powerhouse is now paid in full. The final year long total of overdue HMR
• taxes collected in 2005 is $67,127.44.
CITY OF FAYETTEVILLE
• OFFICE OF THE PROSECUTING ATTORNEY
CLINTON K. JONES MANDY FINKLEA
HOT CHECK ADMINISTRATOR
CITY PROSECUTOR E-mail: hotcheck@ci.fayetteville.ar.us
BRIAN THOMAS 140 W. ROCK
FAYETTEVILLE, ARKANSAS 72701
DEPUTY CITY PROSECUTOR MEMO PHONE: (479) 575-8377
(479) 575-8378
(479) 575-8374
(479) 576-8376
Hot Checks: (479) 576-8264
TO: K. Williams FAX # : (479) 575-8373
Fayetteville City Attorney
FROM: Casey Jones
Fayetteville City Prosecutor
DATE: January 5, 2006
RE: Status of HMR cases
1 . Aviator's Grill Tammy Andujar-Johnson Active FTA Warrant
Kevin Johnson Active Criminal Summons
• 2. Butcher Block Gary W. Bell Active Criminal Summons
aka Hospitality Plus of AT.
3. Corky's Ben Clark Pd. $ 150. — TD 05/10/06
4. Dominoes Pizza Lloyd Hardison Active FTA Warrant
5. Santo O'Campo Active Criminal Summons
Isamael Martinez Active Criminal Summons
6. Fat Toney's Tony Goucher Active FTA Warrant
7. Frulati Cafe Todd/Mary McNeill Paid $250. — TD 1 /25/06
8. Heavenly Ham Robert Flocks Active Criminal Summons
9. IHOP Kathy Lewis Active FTA Warrant
10. Judy's 15`h St. Diner Judy N. Smith Active Criminal Summons
Earl Smith Active Criminal Summons
11 . LaFamilia Virginal Amaral No Show on TD: 12/21/05
• 1
• 12. Morning Glory's William Reeves Active FTA Warrant
13. Pepper's Pepper D. Glass Active FTA Warrant
14. Powerhouse Layne E. Caudle Paid in Full
Tricia Heckathom
15. Ramada Inn Jerry D. Curley Active Criminal Summons
16. Taco Shack Mario Underhill Criminal Summons served
Arraignment date: 1/13/06
17. Tiendo el Progresso Alfonso G Herrera Active Criminal Summons
18. Xtreme Pizza William Acklin Active Criminal Summons
dba Dominos
TOTAL: $ 400.00
•
•
2
DIRECTOR'S REPORT
December, 2005
• INQUIRY RESPONSES
Inquiry Responses
December 2005 — 495 Year to date 2005 — 28,470
December 2004 — 324 Year to date 2004 — 17,900
Internet Inquiries
December 2005 hits — 8739782 December 2004 hits — 502, 186
December 2005 unique visits — 19,049 December 2004 unique visits — 11 ,544
December 2005 per day average visits — 614 December 2004 per day average visits - 372
DECEMBER ACTIVITY
Tourism Activities — Lights of the Ozarks Choirs on the Square
Northwest Arkansas Tourism meeting
Heritage Trail — marking sign locations
Trails Task Force meeting
Bikes, Blues and BBQ press conference
First Night sound system
• Texas Trophy Hunters — Trevor
Relations with Media — Arkansas Parks & Tourism, Jill Rohrbach
Sandy Lewis, Reunions Magazine
Drew Terry, NWA Times
Liz Bach, Progress Edition of Morning News
Marsha, NWA Times — Heritage Trail route thru Fayetteville
Gloria Marguerita — growth of Fayetteville
Shannon Brooks Batesville Guard article
A & P — meeting with Sells Clark
Visitor Guide — Kathryn Hunt
Sandra Louvier - PKF Consulting
Guest Speaker — Intro to Recreation class
Clinton House Museum — Shirley, Bank of Fayetteville — settlement of credit cards
Town Center — Delta, Delta, Delta formal dance
Miscellaneous — Chamber of Commerce annual meeting
U of A Recreation assistant professor search committee meeting
•
HMR Collections — December (November sales)
• Chartwell's Dining
Olive Garden
Radisson
Red Lobster
Golden Corral
Noodles
Chick-fil-A
Sodexho
McDonald's — Joyce
Chili's
Clarion
Logan's Roadhouse
Penguin Ed's
McDonald's — 6s' Street
Shogun
•
•
ADVERTISING INQUIRIES BY STATE - 2005
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
• Alabama 17 34 78 71 44 27 12 26 51 42 12 6 420
Alaska 2 1 10 6 4 2 1 6 2 1 2 37
Alberta 5 1 3 3 2 1 2 2 1 2 1 23
Arizona 10 22 42 76 25 19 11 17 30 24 8 6 290
Arkansas 49 120 214 166 160 104 76 98 121 82 31 14 1235
ARGENTINA 1 1 2
AUSTRALIA 1 1
British Columbia 2 4 1 2 1 2 1 2 2 4 21
California 33 68 156 244 120 96 55 70 99 74 46 14 1075
Colorado 5 22 56 47 24 15 12 14 24 18 9 12 259
Connecticut 7 4 24 24 16 9 5 12 8 8 3 2 122
CROATIA 7 4 11
Delaware 1 1 4 7 1 3 3 4 4 2 1 31
ENGLAND 1 1 2
Florida 40 76 132 167 107 100 58 101 137 126 65 34 1143
Georgia 16 27 57 56 44 61 21 36 39 35 23 9 424
Guam 1 1
Hawaii 1 6 7 3 3 2 2 2 1 27
Idaho 2 3 6 14 5 6 4 1 6 1 3 51
Illinois 60 368 417 464 284 150 105 87 177 232 56 39 2439
Indiana 26 160 177 249 133 68 48 26 87 99 33 22 1128
Iowa 30 137 173 165 81 40 43 34 57 75 33 11 879
ITALY 1 1 2
Kansas 21 92 129 137 74 50 45 37 65 72 14 10 746
Kentucky 16 31 74 67 45 50 16 23 35 31 10 7 405
Louisiana 40 63 136 169 106 122 78 78 109 56 37 18 1012
LUXEMBURG 1 1
Maine 1 2 10 15 3 7 3 2 6 9 1 59
Manitoba 1 2 4 4 5 1 1 1 3 1 1 1 25
Maryland 7 14 34 33 17 19 12 13 19 16 6 7 197
Massachusetts 7 12 29 31 18 15 12 12 21 9 8 7 181
Mexico 1 1
Michigan 36 195 257 310 184 75 42 26 83 139 42 31 1420
Minnesota 25 137 164 173 96 44 41 31 46 77 25 14 873
Mississippi 23 37 68 81 55 67 31 36 47 44 27 13 529
Missouri 76 254 275 353 205 117 84 77 196 142 43 29 1851
• Montana 1 6 5 3 3 5 1 5 1 4 1 35
Nebraska 11 61 74 85 45 17 16 9 26 30 15 5 394
Nevada 4 7 13 19 13 6 2 11 10 9 4 1 99
New Brunswick 1 1 3 2 1 1 1 1 11
New Foundland 3 1 1 1 6
New Hampshire 5 3 13 5 4 9 3 1 9 1 4 1 58
New Jersey 13 32 77 66 27 35 20 13 52 13 18 10 376
New Mexico 2 8 13 17 11 4 3 6 11 4 2 3 84
New York 18 45 100 112 66 58 31 28 58 44 17 9 586
North Carolina 13 22 67 72 61 34 29 22 40 41 31 10 442
North Dakota 15 20 20 8 4 2 2 4 10 1 86
Northwest Territories 1 1
Nova Scotia 3 1 1 5
Ohio 36 172 145 263 141 77 48 44 85 120 31 17 1179
Oklahoma 33 79 149 149 110 73 61 66 69 70 23 13 895
Ontario 9 8 10 10 14 8 7 11 6 4 5 1 93
Oregon 8 9 21 23 17 11 6 8 13 12 2 1 131
Pennsylvania 27 39 95 113 48 45 27 27 65 28 20 9 543
Prince Ed. Island 1 1 2
Puerto Rico 2 3 3 7 1 4 4 1 2 27
Quebec 1 4 5 2 5 2 1 5 3 2 4 2 36
Rhode Island 5 2 8 2 2 2 3 3 2 2 31
Russia 1 17 18
Saskatchewan 1 1 1 2 16 21
South Carolina 12 12 45 39 23 23 13 26 24 58 12 6 293
South Dakota 3 24 18 25 6 8 2 4 7 16 4 1 118
SPAIN 1 1
SWEDEN 1 1
SWITZERLAND 1 1
TAIWAN ROC 1 1
Tennessee 24 49 138 118 81 56 39 43 69 58 28 15 718
Texas 107 139 681 599 426 289 139 183 210 192 102 52 3119
Turkey 1 1
Utah 3 6 12 13 6 9 3 3 9 6 4 1 75
Vermont 4 1 6 2 4 2 1 1 4 25
• Virginia 12 26 62 63 43 26 18 20 31 21 18 3 343
Washington 5 16 39 44 23 18 15 14 25 32 4 235
Washington. D. C. 4 2 3 3 5 1 18
West Virginia 6 8 17 20 19 13 9 5 15 6 4 122
Wisconsin 39 210 227 249 140 60 45 34 87 119 54 17 1281
Wyoming 1 4 6 7 3 2 1 3 5 4 36
Military 1 1 1 4 7
None 11 11
TOTAL 965 2896 4821 5303 3233 2180 1373 1464 2423 2378 957 495 29470
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Fayetteville A&P www.faycttevilletourism.com - Last 12 Months Page I of 1
Fayetteville A&P www.fayettevilletourism.com
• Summary Period: Last 12 Months
Generated 044an-2006 23:59 CST
jUsage sunnary for uuu.fayettevilletourisn.con
I � M
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Feb Mar R r May Jun Jul AugSeE Oct Nov Dec Jan KBAkm
Summary by Month
Daily Avg 11 Monthly Totals
• Month 0000
Hits Files Pa es Visits Sites I{B tes Visits Pages Files Hits
Jan 2006 41495 37561 28476 643 1758 6646352574 113905 150245 165982
Dec 2005 28186 25002 16866 614 9648 3261589 19049 522861 775068 873782
Nov 2005 I31917Ei8439 19048F 700 9676 3590825 21005 571464 853174 957531
Oct2005 37116 32564 20865 794 12529 4520049 24631 646836 1009514 1150598
S 2005 39105 33855 20724 774 13407 4681055 23249 621743 1015658 1173162
Aug 2005 33675 29314 17964 654 11752 4149015 20294 886902 908743 1043939
Ju12005 32637 28182 17340 644 10753 3954802 19985 537560 873661 1011772
Jun 2005 34952 30465 19032 681 10900 4072016 20451 570966 9] 3979 1048573
May 2005 ILR2128EU7E0F 585 10496 3954098 18165 551817 894699 1016602
A rp 200$ 31095 27143 16297 63710706
673603851 19112 488934 814302 932851
Mar 2005 286 24989 14726 602 10559 3477043 18669 456519 774676 888964
Feb 2005 27332 23835 13812 593 9541 3068152 16621 386744 667404 765302
Totals 42997130 223805 6026251 9651123 11029058
Generated by Webalizer Version 2.01
•
http://www.fayettevilletourism.com/logs/ 1/5/2006
Activity Report
From: 12/01/2005 To: 12/30/2005
YSON
E-Mail
12/6/2005 Clinton House Museum Little Rock Staff
Passport, dress and wedding photos
Total For E-Mail : 1
File Note
12/1/2005 ASAE Ms Mary Dandurand
Annual Meeting Christmaas Party in Tunica
12/6/2005 National Guard Association of Arkansas Shannon McCaig-Radisson
Helping her with this proposal
12/6/2005 Real Deal on the Hill Mr Bill Ingram
sent logo for the real deal website
12/8/2005 ASAE Ms Mary Dandurand
Annual Meeting Christmas parry in Little Rock
12/13/2005 Razorfest Ms Adelaide Schaeffer
Champions 7on7 Football Event Stars Banquet
12/15/2005 Arkansas Stars Ken Abernathy
National Indoor Football League Press conference
12/15/2005 Real Deal on the Hill Mr Bill Ingram
Press Conference
12/20/2005 Allyson Twiggs-General Ms Allyson Twiggs
• Hotel lunch
Total For File Note : 8
Letter Sent
12/6/2005 Allyson Twiggs-General Brittany Peters-Intern
Recommendation letter for job
Total For Letter Sent : 1
Meeting
12/1/2005 Arkansas Hospitality Association Ms Stephanie Austin
NWA Chapter NWA Chapter of AHA
12/15/2005 Real Deal on the Hill Mr Bill Ingram
Razorfest vs real deal
12/19/2005 Allyson Twiggs-General Ms Allyson Twiggs
Partner lunch
Total For Meeting : 3
Phone Call
12/5/2005 Real Deal on the Hill Mr Bill Ingram
change press conference date
Total For Phone Call : 1
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1 /3/2006
Activity Report
From: 12/01 /2005 To: 12/31/2005
LLY
Blitz
12/16/2005 University of Arkansas
Graduation First Contact Offices
• Total For Blitz : 1
E-Mail Sent
12/5/2005 UA Alumni Association Ms Elizabeth Saxman
Red Carpet Day Offered assistance
12/5/2005 American College Retailing Association Ms. Pam Styles
Spring Conference Offered assistance
12/8/2005 Society of Hispanic Professional Engineers Ms Lyda Zambrano
Regional Conference Check for needs for conference
12/8/2005 American Society for Microbiology Dr. Mary Savin
Conference for Undergraduate Educators Invitation to host future conference
12/8/2005 Southwest Theatre and Film Association Ms. Burum
Annual Conference Inquiry re: future open dates
12/8/2005 UA Arkansas Water Resources Center Ms. Barbara Parker
Arkansas Water Resources Conference offer assistance for next conference
12/8/2005 Association for Telecommunication Professionals in Higher Educatio Ms. Lisa Cheshire
Fall Seminars Invitation to host in FYV
12/8/2005 Horticulture Industries Show Dr. Craig Anderson
Trade Show Invitation to host in FYV 2007
005 Horticulture Industries Show Mr. Steve Diver
Trade Show Invitation to host in FYV in 2007
Total For E-Mail Sent : 9
Issued Lead
12/7/2005 ASTM International Ms Anne Galligan
TPT Course on Phase I & Phase II Lead
Total For Issued Lead : 1
Meetin4
12/1 /2005 re Vision Ms. Kendall Curlee
Arkansas Summit Deliver Bags
12/8/2005 UA Supply Chain Management Research Center Ms. Mary Boles
International Graduate Case Competition Explain services
12/13/2005 International Association of Administrative Professionals Ms Linda Dizney
District Convention Chapter meeting
12/15/2005 UA Walton College of Business Dr. Doyle Williams
Lunch with WCOB assistants
12/23/2005 UA Foreign Languages Ms. Diane Ogden
Delivered Bags
Total For Meeting : 5
Phone Call
12/5/2005 UA Supply Chain Management Research Center Ms. Mary Boles
International Graduate Case Competition Needs bags for event
12/7/2005 American Society for Testing and Materials Ms Anne Galligan
• TPT Course on Phase I & Phase II Sending RFP for March meeting
Total For Phone Call : 2
1 /3/2006
Fayetteville Town Center, Manager's Activity Report
December 1 to December 31 , 2005
*sales:
DECEMBER DECEMBER Month YTD YTD YTD
2004 (base) 2005 % Change 2004 2005 % Change
Sales executed contracts by log date — GL 20 12 (4%) 223 252 13%
Complete Events (Paid/Sponsored) 28 30 7% 194 223 15°h
EMS Calendar - attached
Sales $2633443 $1697250
$ executed contracts b to , . , .
date — GL (36°h) $311 ,360. 13 $327,868.24 5%
Collections " $25,721 .50 $25,192.81 2% $288,209.48 $346,777.39 20%
$ - Payment Lo
Credit
$ - GL -0- NA ($5,194.41 ) -0-
Average per event $1 ,316.72 $1 ,414.38 7% $1 ,396.23 $1 ,301 .06
$ Sales / # Sales (6°�O)
We collected $25, 192.81 for rentals, incidentals and service charges in December bringing our YTD collections to
$346,777.39 ending the year with 107% of our 2005 goal of $325,172.00. Year to Date sales have increased by 5%
and collections up 20%.
Marketing, Sales & Public Relations:
• Holiday festivities on the square- bathrooms unlocked for use by visitors to the Lights of the Ozarks
• • Art display in the lobby by local artists.
• Partners with First Night festivities.
Facilities Maintenance Issues:
• Problem with Plaza pole lights — breakers blowing with overload of lights.
• Issue with the grease trap in service alley. Cleaned out twice. We believe there is a break in the line. We are
working on having the break located and will proceed with repairs as soon as possible.
Event List:
• Delta Delta Delta • JB Hunt Christmas event
• Benchmark Holiday Event • K & K Vet Christmas event
• Donna Groff Modeling Seminar • Tyson Foods
• Night of Stars — Chamber of Commerce • Carter/Green Reception
• AERT Christmas Party • Arvest Holiday Party
• City of Fayetteville — Water & Sewer Seminar • Stokes/Reed Reception
• Robles Holiday • Collier Drug Christmas event
• Arvest Private Banking Holiday event • Lindsey Christmas event
• UA Faculty Holiday dinner • Washington Regional
• Roetzel Reception • McBride Distributing
• Marrs Advertising • Hollenbaugh Reception
• Blew Land Survey Holiday • Foundation Specialities
• Vargas/Varquez Reception • William Roberts Retirement
• First Night • Central EMS
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• Clinton House Museum
Monthly Report
December 2005
Joseph Barnes Director
Media Coverage and Interviews
Cover Story "What's Up?" Entertainment Edition, NWA Times, AR Democrat Gazette,
Daily Record, reporter Emily Koscheski.
Visitors
To date we have had 188 visitors representing 26 States, the District of Columbia, and 9
countries. States and countries added this month are bold in italics.
Domestic: Arkansas, Oklahoma, Missouri, Louisiana, Tennessee, Colorado, Arizona,
California, Kansas, Georgia, Virginia, Washington D.C., New York, Illinois, Iowa,
Texas, Florida, Massachusetts, Mississippi, Wisconsin, Pennsylvania, North Carolina,
South Carolina, West Virginia, Minnesota, New Jersey.
• International: Germany, Sweden, Russia, Kenya, Canada, China, Estonia, Denmark.
Several customers came to the museum to buy Christmas presents.
Directors Activities
Created marketing plan for 2006
Created tour guide for the house
Creating handout detailing the history of the house before and after the Clintons
Contacting local school teachers and officials to organize student field trips
Made contact with potential volunteers to establish schedules and begin training
Received replica of Hillary's wedding dress and placed in case for display.
Received pictures of the wedding and began preparing them for display.
Routine maintenance and cleaning
Guiding visitor tours
Gift shop inventory and stocking
•
ACCOMPLISHMENTS for 2005
• HMR tax collections increased by 10.68%, continuing the double digit increase over
200.3. $ 1 ,943,930 was collected.
Hotel collections increased 6.57% with a lag shown in September and October which
might be contributed to football season.
Restaurant collections increased 13.29% ($ 133,691 .00 actual collections)
Town Center sales increased by 20% from $288,209.48 to $346,777.39.
Town Center Repair and Maintenance line item was exceeded. However, total budget
was achieved.
The CVB hosted 36 motorcoach tours in 2005, an increase of 5 over 2004.
Community awareness was generated by CVB continuing to host the "Trick or Treat on
the Square." Over 400 children participated this year despite inclement weather. An
increase in merchants participating was also seen.
Representatives attended the Arkansas Association of Association Executives,
International Association of CVB's, National Association of Sports Commissions,
• TEAMS Marketplace, American Bus Marketplace, Tennessee Motorcoach Show,
Governor's Conference on Tourism, Tulsa Boat Show and the Arkansas Hospitality
Association.
The CVB continued their Partnership Program and increased membership to eleven.
Travel Host, a reservation system, was implemented. First commission check was
received in December for $785 .21 .
Quarterly meetings were held for hotel sales managers and general managers to discuss
leads, room nights, upcoming events and/or challenges in the hotel industry.
The most comprehensive calendar of events in Northwest Arkansas continues on our
www.fayettevilletourism.com website.
Clinton House Museum opened, remodeled and gift shop established. Hillary's dress was
replicated. Displays were completed using information gained from U of A. Shiloh
Museum, friends and family members.
New Visitor's Guide was created, printed and distributed. Sales were not as expected;
however, brochure was well received. Chamber of Commerce and Economic
Development have indicated an interest to participate in 2006.
•
Trails Guide, All Season's Trail, and Downtown Historic Walking Guide were updated
and printed.
Tourist inquiries were mailed to 28,470 individuals (a 59% increase). Internet per day
average visits were up more than 60%.
Employees participated on the following boards and commissions: Northwest Arkansas
Tourism Association, Heritage Trail Partners, Arkansas Alumni Association national
Board of Directors, NWA Alumni Association, American Heart Association gala and
auction committees, Chi Omega Core Board, NWA Hospitality Association Board, NWA
Hospitality Committee, Chamber Tourism committee, Arkansas Hospitality Association
Trade Show committee, Arkansas Society of Association Executives board, and the
Arkansas CVB Association committee.
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