HomeMy WebLinkAbout2005-04-11 - Agendas - Final MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday, April 11 , 2005 at
2:00 p.m. in the Town Center Conference room.
AGENDA
ADVERTISING AND PROMOTION COMMISSION
April 11 , 2005 2:00 p.m. Town Center
I. Call to Order - Chairman Pat Gazzola
II. Reports
A. Approval of Minutes for March 14, 2005 regular monthly meeting
B. Financial Report
1 . HMR Revenues
2. Financial Statements - Scarbrough and Murtishaw
3 . Update from City Attorney re: delinquent tax collection efforts
C. Report from Executive Director — Marilyn Heifner
D. CVB Report — Allyson Twiggs
E. Town Center Report — Willistine Smith
• F. Advertising Agency Report — Brian Clark
III. Old Business
A Clinton House Museum Proposal
B. Compensation Survey for Executive Director
IV. New Business
A. Set date for funding presentations
V. Adjourn
•
• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
March 14, 2005
Commissioners Present: Dan Coody, Neal Crawford, Pat Gazzola, Don Marr, David
McGeady, Curtis Shipley (arrived late) and Maudie Schmitt.
Commissioners Absent: None
Staff Present: Willistine Smith, Allyson Twiggs and Marilyn Heifner
Chairman Pat Gazzola called the regular monthly meeting of the Fayetteville Advertising
and Promotion Commission to order on March 14, 2005 at the Fayetteville Town Center
at 2:00 p.m.
SELECTION OF COMMISSIONERS
HMR Position
Moved by McGeady, second by Crawford to reappoint Maudie Schmitt to the HMR
position which expires April 1 , 2009. Motion carried.
At Large Position
Directors voted on two applicants (John Lewis and Bob Davis). Davis 4 votes, Lewis 2
• votes. Commissioner Shipley was not present for voting.
MINUTES
Moved by Crawford, second by Marr to approve the minutes of the February 14, 2005
regular meeting. Motion carried.
CITY ATTORNEY
City Attorney Kit Williams reported that the Prosecutor's office collected $7, 119
delinquent HMR taxes in February. Year to date total is $ 15,619.
HMR REVENUES
HMR revenues for February were $ 133,527.50, a 2.78% increase over last February. It
was noted that HMR revenues do not reflect collections by the Radisson, Olive Garden or
Red Lobster. Hotel revenues were down 6.77% and restaurant revenues were down
2.28%. (Adjusted figures including Radisson, Red Lobster and Olive Garden would be
hotels + 10.59%, restaurants +2.72%). Commissioners requested an events calendar to
accompany HMR revenues.
FINANCIAL REPORT
Larry Bilbrey presented the financials for the month of March. Moved by Coody,
second by Man to approve the financial statements. Motion carried.
• DIRECTOWS REPORT
Marilyn Heifner reported a 460% increase in advertising inquiries in February (2,743)
and a 128% increase in Internet per day average visits (593).
. Presently in cooperation with the University of Arkansas, there are 4 practicum students
at the Town Center. They are learning Town Center operations as well as advertising and
operations of the A & P Commission. Marilyn visited U. S. Marshall Service regarding
use of the Town Center as interim offices if case of emergency for Federal Offices.
CVB REPORT
Allyson Twiggs told the Commissions that Shelly is working with Parks and Recreation
Department of University of Arkansas to land the Solar Splash convention scheduled for
May 2006. Decision should be made today. Two years is left on the Coach's Clinic and
All Star contract with Arkansas Activities Association. Arkansas Parks and Recreation
Association state meeting was held in Fayetteville in March. American College Theater
Festival activities with 600 participants concluded. U of A Women's athletics will host
the NIT bid for girl's basketball. UNLV and Ladybacks will square off.
TOWN CENTER REPORT
Willistine Smith reported that the contracted sales at the Town Center were up 116% in
February. Completed events was up 128% and sales up 147%. Collections continue to
rise with 47% increase.
AGENCY REPORT
Brian Clark showed Fayetteville ads that were running the publications. Publications
• were available for commissioners to pick up. Those ads are running in large cities near
us, state publications and regional publications. He congratulated UA baseball teams and
NCAA track on recent victories.
OTHER BUSINESS
Clinton House Museum
Marilyn and Allyson reported back to the Commission with answers to questions posed at
the last meeting. They met with Don Pederson and James Ezell (University of Arkansas).
University is aware of asbestos and said their inspectors said the asbestos was confined to
insulation around pipes in basement and unless the house had major construction, there
appeared to be no danger. They were willing to prepare a lease for a 2 year lease/
purchase option. Commissioners requested that a 30-day our clause be written in the
lease.
They visited with Tim Conklin regarding a conditional use permit. Because the UA owns
the building, city ordinances do not apply. However, because the A & P might eventually
own the building, it was felt prudent to apply for permit. Parking is sufficient for zoning.
Marr pointed out that it would be better to piggyback on statewide advertising and
leverage the period of Clinton's life not covered elsewhere.
• Shipley discussed the philosophical issues regarding operating a museum vs. getting
someone else to operate it. He asked to have a revised budget to reflect expenses of
getting the house in order i. e, modifying parking, handicapped accessibility, utilities and
• getting museum people to lay out displays and gift shop. He asked that the UA be
contacted regarding stabilizing the building to protect the property.
Man moved, McGeady seconded that projected costs be figured in new budget, that UA
responsibilities and Commission responsibilities be spelled out in lease. Motion carried.
Compensation Survey for Executive Director
Moved by Shipley, second by Crawford that Johanson and Associates be contracted to do
study of Executive Director salary with benchmarks and other compensation data. Study
should be completed within month. Motion carried. Gazzola will contact them.
Funding Request — U of A Athletic Department
Bill Ramsey and Steve Rust spoke on behalf of UA request for $35,000 for storage
facility to store UA track so that Tyson Track Center can be used as convention facility.
Moved by Shipley, second by Schmitt to fund the request. Motion carried.
Shipley was thanked for his service on the A & P Commission. There being no further
business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner, Executive Director
•
• Advertising and Promotion Commission
For month of March 2005
HMR revenues collected $ 164 ,762.55
Checking Interest Revenue $ 11 .69
Investment Interest Revenue 5, 118.98
CEC Turnback Money 729559.50
Total Revenues $ 2421452.72
February Error, Collection Expense (5,341 . 10)
March Collection Expense (31295.25)
Bank of OK Quarterly Fee
Town Center Bond Payment (56,032.54)
Total Expenses $ (64,668.89)
Total Check to A&P $ 177,783.83
•
•
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• HMR Comparison 2003 to 2005
Using Year-End totals per HMR Report
HOTELS
2003 2004 % change 2005 % change
Dec 10,773.64 12,048.60 11 .83% 14,024. 18 16.40%
Jan 10,638.74 12,397.02 16.53% 13,738.64 10.82%
Feb 12, 140.56 15,880.91 30.81 % 17,865.90 12.50%
Mar 15,371 .78 18,217.06 18.51 %
Apr 16,534.22 17,283.48 4.53%
May 16,568.61 19,483.47 17.59%
Jun 18,530.45 22,255.75 20. 10%
Jul 16,031 .2 5 17,0 50.01 6.36%
Aug 16,098. 10 17,009.75 4.77%
Sep 16,875.70 21 ,823.18 29.32%
Oct 25, 183.66 24,267.01 -3.63%
Nov 16,468.24 16,294.83 -1 .05%
191 ,214.95 214,011 .07 11 .92% 45,628.72 13.15%
RESTAURANTS
2003 2004 % change 2005 % change
• Dec 1129143.74 121 ,932.28 8.73% 130, 140.76 6.73%
Jan 104, 133.72 114,689.20 10. 14% 138,754.38 20.98%
Feb 99,436. 17 113,449.63 14.09% 140,240. 16 23.61 %
Mar 113,299.12 116,089.97 2.46%
Apr 108, 157.35 116,906.50 8.08%
May 1149543.92 1209030.66 4.79%
Jun 1111410.87 121 ,219.99 8.80%
Jul 109,920.03 122,417.98 11 .36%
Aug 117,824.90 1229630.00 4.07%
Sep 112,098.50 124,228.30 10.82%
Oct 127,371 .76 130,835.07 2.71 %
Nov 104,084.85 118, 147.51 13.51 %
1 ,334,424.93 194429577.09 8.10% 4099135.30 16.87%
•
DIRECTOR'S REPORT
March, 2005
• INQUIRY RESPONSES
Inquiry Responses
March 2005 — 4,821 Year to date 2005 — 8,680
March 2004 — 1 ,786 Year to date 2004 — 2,438
Internet Inquiries
March 2005 hits — 888,964 March 2004 hits — 518,661
March 2005 unique visits — 18,669 March 2004 unique visits — 8,661
March 2005 per day average visits — 602 March 2004 per day average visits - 279
MARCH ACTIVITY
Tourism Activities — Arkansas State Parks and Recreation meeting speech
Arkansas Governor's Conference on Tourism
Heritage Trail Partners annual meeting
Meeting with Daniel Hintz re: signage, Fayetteville Downtown Partners
Bill Mock, U A Intermurals re: funding
AMP — press conference, planning commission
• Jeff Coles, Arbor Day celebration
Meeting with Joe David Rice, Arkansas Parks and Tourism
Laurie Nelson, Clean Air Challenge
Northwest Arkansas Horse Show — Jan Treat
Relations with Media — Centennial ! Celebration press conference on time capsule
Arkansas Democrat Gazette — Sunday supplement for Centennial ! Celebration
A & P — Clinton House, conditional use permit
SB 1174 — Entertainment District bill
AFLAC meeting
Tracy Cooper, City of Jonesboro, A & P funding application
Various individuals regarding funding requests
Michelle (city of Fayetteville) — audit reports
Heather Best (UALR) — impact of smoking ban
Kendall Curley — UA School of Architecture, Fay Jones brochure
Miscellaneous — Fayetteville Downtown Partners candidate meetings
Wright Wheeler, VA Strategic Management & Planning conference
•
HMR Collections — March (February sales)
• Radisson
Olive Garden
Red Lobster
Golden Conal
Clarion Inn
Smokey Bones
Logan 's Roadhouse
Chili's
Chick-Fil-A
Inn at Carnall Hall
McDonald's on Joyce
McDonald's
Noodles
Hampton Inn
Penguin Ed's
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ADVERTISING INQUIRIES BY STATE - 2005
• JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
Alabama 17 34 78 129
Alaska 2 1 10 13
Alberta 5 1 3 9 -
Arizona 10 22 42 74
Arkansas 49 120 214 383
AUSTRALIA 1
British Columbia 2 4 8
California 33 88 158 257
Colorado 8 22 58 84
Connecticut 7 4 24 35
CROATIA 7 7
Delaware 1 1 4 8
ENGLAND 1 1
Florida 40 78 132 248
Georgia 18 27 57 100
Guam 1 1
Hawaii 1 1
Idaho 2 3 8 11
Illinois 80 388 417 845
Indiana 28 180 177 383
Iowa 30 137 173 340
ITALY 1
Kansas 21 92 129 242
Kentucky 18 31 74 121
Louisiana 40 83 138 239
LUXEMBURG 1 1
Maine 1 2 10 13
Manitoba 1 2 4 7
Maryland 7 14 34 55
Massachusetts 7 12 29 48
Michigan 38 195 257 488
Minnesota 25 137 184 328
Mississippi 23 37 88 128
• Missouri 78 254 275 805
Montana 1 5 5 12
Nebraska 11 81 74 148
Nevada 4 7 13 24
New Brunswick 1 1 3 5
New Foundland 3 1 4
New Hampshire 5 3 13 21
New Jersey 13 32 77 122
New Mexico 2 8 13 23
New York 18 45 100 183
North Carolina 13 22 87 102
North Dakota 15 20 35
Ohio 38 172 145 353
Oklahoma 33 79 149 281
Ontario 9 8 10 27
Oregon 8 9 21 38
Pennsylvania 27 39 95 181
Puerto Rim 2 2
Quebec 1 4 5 10
Rhode Island 5 2 8 15
Saskatchewan 1 1 1 3
South Carolina 12 12 45 89
South Dakota 3 24 18 45
TAIWAN ROC 1
Tennessee 24 49 138 211
Texas 107 139 881 927
Utah 3 8 12 21
Vermont 4 1 8 11
Virginia 12 28 82 100
Washington 15 18 39 80
Washington, D. C. 4 4
West Virginia B 8 17 31
Wisconsin 39 210 227 478
Wyoming 1 4 8 11
TOTAL 985 2898 4821 8879
•
Fayetteville A&P www.fayettevilletourism.com - Last 12 Months Page 1 of 1
Fayetteville A&P www.fayettevilletourism.com
• Summary Period: Last 12 Months
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• Month
Daily Av I Monthly Totals
Hits Files Pages Visits Sites "ytes Visits Pages Files Hits
Apr2005 11 24883 2215314498 473 1857 470419 2366 72494 110766 124416
M_ar2005 28676 24989 14726F-602][]9559 34770431 888964
Feb 200527332 23835 13812 593 9541 3068152 16621 386744 667404 765302
Ian 2005 22143 19408 11676F-4745F-8-2711 2685403 13800 361979 601653 686435
Dec 200416199 14257 8919 372 6837 1911241 11544 276508 441991 502186
Nov 2004L 20433 17814
_LjndF 384 7404 2287281 11522 336931 534421 612998
Oct 2004 22990 19675 11055 456 8912 2749241 14155 342733 609935 712700
Sep 200430634 26211 14776 522 9765 3562005 15662 443308 786339 919029
Aug 2004 242202083812176454 8100 2837312 14100 377484 645999 750831
Ju12004 19823 17050 9869 4246979 2346272 13153F 305962 528578 614522
Jun 2004 20235 _ 17300F9946] 421 6742 2300769 12652 298391 519001 607051
May 2004 16589 14155 8110 349 5696 1941670 10848 251440 438806 514264
Totals 29636808 155092 3910493 6659569 7698698
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•
http://www.fayettevilletourism.com/lo£s/ 4/5/05
Activity Report
From: 03/01 /2005 To: 03/31/2005
L.YSON
Convention
3/3/2005 Arkansas Recreation and Parks Association Mr. David Wright
Annual Conference ARPA Convention in Fayetteville
3/9/2005 Governor's Conference on Tourism Ms Nancy Clark
Annual Meeting Marilyn & I to Little Rock for conference
Total For Convention : 2
E-Mail
3/4/2005 Arkansas Hospitality Association Ken Mourton-Coors of Western AR
NWA Chapter Beer dontation
3/9/2005 Allyson Twiggs-General Shellie Morrison-Event Group
About various assn. conventions
3/9/2005 Building Owners & Managers Association Ms Janet Alton
Annual Meeting New Meeting
3/9/2005 Arkansas Pest Management Association Mr John Miller
inquire about meetings
3/21/2005 McClinton Anchor Sharon Crosson
Annual Safety Meeting Mix up with dates
Total For E-Mail : 5
E-Mail Sent
3/9/2005 Arkansas Bankers Association ken.hammonds@arkbankers.org
Annual Convention Future Conventions
0005 Arkansas EMT Association rineharttimothy@uams.edu
EMT Meetings
3/9/2005 Arkansas Recycling Coalition recycleark@eapdd.com
Annual Conference & Trade Show June Meeting
3/9/2005 Arkansas Pest Management Association jmiller@magnolia-net.com
Meetings
3/10/2005 Allyson Twiggs-General Community Leaders
About Friday Meeting
3/10/2005 Arkansas State Human Resources dmarr@hr-factor.com
Annual State HR Conference State HR conference
3/10/2005 Arkansas Automobile Dealers Association Bethany Capps, Carnall Hall
Sales Lead
3/10/2005 Martinsen Management , Inc
test
3/16/2005 Arkansas Venture Forum Mr Tim McFarland
About hosting the Venture Conference
3/16/2005 Arkansas EMT Association New email contact
About hosting conference
3/16/2005 Arkansas EMT Association Mr Rod Barrett
FW: AR EMT Conference
3/17/2005 Promise Keepers markwillits@pknet.org
The Awakening Razorback RV Park
3/17/2005 Arkansas Association of Instructional Media Ms Rachel Shankles
RE: Annual Conference
1/2005 McClinton Anchor CRParker@ashland.com
Annual Safety Meeting Safety Meeting
4/1 /2005
Activity Report
From: 03/01/2005 To: 03/31 /2005
LYSON
E-Mail Sent
3/30/2005 Arkansas Automobile Dealers Association aadash@alltel.net
Meeting at Carnall
3/30/2005 Arkansas Hospitality Association Ken Mourton-Coors of Western AR
NWA Chapter About donation for Culinary Event
3/31 /2005 Arkansas Activities Association Mr Jimmy Coats
Arkansas High School Coaches Meeting saturday of champions
3/31 /2005 Arkansas Hospitality Association John and Sheri Altland-Mt Sequoyah
NWA Chapter About Expo Committee
Total For E-Mail Sent : 18
File Note
3/3/2005 Allyson Twiggs-General Don Anderson, CDME
CDME Class In DC
3/4/2005 Allyson Twiggs-General Hotel Meeting
Prepared for hotel meeting
3/4/2005 Allyson Twiggs-General Emily: Worldwide Travel
Called for flights to Portland & Tuscon
3/9/2005 Arkansas EMT Association Mr Timothy Rinehart
Email returned
3/10/2005 Allyson Twiggs-General Staff
Staff meeting
0/2005 Arkansas Music Pavillion Mr Dan White
Press donference
3/18/2005 Allyson Twiggs-General Ms Allyson Twiggs
Home Show opening
3/29/2005 Arkansas Activities Association Fayetteville Hotels
Arkansas High School Coaches Meeting Resent Lead
Total For File Note : 8
Left Message
3/4/2005 Real Deal on the Hill Mr Bill Ingram
About Radisson Rate
Total For Left Message : 1
Letter Sent
3/9/2005 Arkansas Cattleman's Association Ms Tane Steed
Annual Meeting Welcome note for July meeting
3/10/2005 Turner Coaches Inc Ms Annette Trotter
handwritten note
3/15/2005 Arkansas Nurses Association Ms Glenda Krum
Intro Packet and Invite to have mtg in Fville
3/15/2005 Arkansas Literacy Councils, Inc Ms Theresa Long
Intro Packet & Invite for site visit
3/15/2005 Arkansas Foundation for Medical Care Ms Deborah Marple
Intro letter & invite for site visit
05/2005
/2005 National Guard Association of Arkansas Mr Don Sears,
Intro Packet & Invite for site visit
Borg Association Management Ms Anne Borg
Multi Management Firm Intro Packet and site visit invite
4/1 /2005
Activity Report
IRLYSON From: 03/01 /2005 To: 03/31 /2005
Letter Sent
3/15/2005 Arkansas Trial Lawyers Association Ms Carol Utley
intro letter & invite to site visit
3/15/2005 Arkansas Transit Association Ms Ann Gilbert
intro packet and site visit invite
3/15/2005 Arkansas Pharmacists Association Ms Barbara McMillan
intro packet and site visit invite
3/15/2005 Arkansas Optometric Association Ms Barbara Martin
intro packet & site visit invite
3/15/2005 Arkansas Oil Marketers Association Ms Ann Hines
intro letter & site visit invite
3/15/2005 Arkansas Environmental Federation Mr Randy Thurman
intro packet and site visit invite
3/15/2005 Arkansas Electric Cooperatives Ms Alice Eason
intro packet and site visit invite
3/15/2005 Arkansas Academy of Family Physicians Ms Carla Mayfield Coleman
intro packet and site visit invite
3/15/2005 Arkansas Hospital Association Ms Beth Ingram
Annual Meeting intro packet & site visit invite
3/15/2005 Arkansas Grocers & Retail Merchants Association Ms Polly Martin
Intrro packet & site visit invite
40/2005 Arkansas Pork Producers Association
intro packet and site visit invite
3/16/2005 Allyson Twiggs-General Jim Brock & Don Compton
Sent intro packet
3/16/2005 Coleman Management Resources, Inc Ms Jennifer Coleman
intro packet and site visit invite
3/16/2005 Arkansas Head Start Association Ms Ann Patterson
intro packet and site visit invite
3/16/2005 Mortgage Bankers Association of Arkansas Ms Jennifer Coleman
intro packet and site visit invite
3/16/2005 Arkansas Scholastic Press Association Ms Beth Shull
intro packet and site visit invite
3/17/2005 Arkansas Association of Instructional Media Ms Rachel Shankles
intro packet and site visit invite
Total For Letter Sent : 24
Meeting
3/3/2005 Arkansas Hospitality Association Ms Stephanie Austin
NWA Chapter NWA Chapter Meeting
3/4/2005 Allyson Twiggs-General Fayetteville Hotels
1st Quarter Hotel Meeting
3/8/2005 Allyson Twiggs-General Little Rock Leaders
About Bill SB1174
3/11/2005 Allyson Twiggs-General City Leaders
About SB1174
1 /2005 Allyson Twiggs-General Phyllis Tucker
Personnel Issues
4/11 /2005
Activity Report
From: 03/01 /2005 To: 03/31 /2005
LYSON
Meeting
3/16/2005 Arkansas Activities Association Dick Johnson
Saturday of Champions rooms for Saturday of Champions
3/18/2005 Allyson Twiggs-General Ms Allyson Twiggs
SB1174
3/21/2005 Fayetteville Downtown Partners Mr Daniel Hintz
tourism and the cultural district
3/21 /2005 Allyson Twiggs-General Staff
Staff Meeting
3/22/2005 Arkansas Hospitality Association Ms Stephanie Austin
NWA Chapter Expo Committee
3/29/2005 Allyson Twiggs-General Professor Allen Powell-UA
Professional Development courses
3/31 /2005 Arkansas Hospitality Association Ms Stephanie Austin
NWA Chapter NWA Expo committee
Total For Meeting : 12
Phone Call
3/3/2005 Allyson Twiggs-General Neal Crawford-
Hotel Meeting-Nelson Driver
3/4/2005 Allyson Twiggs-General Linda-Scarborough/Murtishaw
Called me about MC/Visa deposits
0005 Northwest Arkansas Times Mr Drew Terry
Interview about Gov. conf
3/10/2005 Arkansas Automobile Dealers Association Ms Sherrie Hess
May Meeting
3/11/2005 KFSM Channel 5 News Harriet
Interview about AMP
3/11 /2005 Allyson Twiggs-General Megan Griggs- Sells/Clark
Advertising Federation
3/15/2005 Arkansas Automobile Dealers Association Bethany Capps, Carnall Hall
Update on possible meeting
3/15/2005 McClinton Anchor Julie Pennington, FTC
Annual Safety Meeting Parking Garage
3/16/2005 Allyson Twiggs-General Beth Zachary
Conference in October
3/16/2005 Northwest Arkansas Times Mr Drew Terry
Solar Boat Race
3/16/2005 Arkansas Activities Association Michael-Days Inn
Saturday of Champions Response to sales lead
3/16/2005 Allyson Twiggs-General Bill Smith-Women's Athletics
2006 Springfest/Soccer Reunion
3/18/2005 Arkansas Chiropractic Association Mr Randy Martinsen
Items for newsletter
/2005 Arkansas Venture Forum Mr Tim McFarland
about rfp
#C/2005 Allyson Twiggs-General Debra Jandebur-Twin Springs Group
About Downtown Tram
4/11 /2005
Activity Report
From: 03/01/2005 To: 03/31/2005
LYSON
Total For Phone Call : 15
Post Card
3/11/2005 Arkansas Health Care Association Mr Randy Wyatt
about bringing his assn to fville
3/11 /2005 Arkansas Realtors Association Ms Miki Bass
bring annual meeting back to fville
3/11 /2005 Arkansas Forestry Association Mr Kelly Robbins
Annual Conference New Dickson St Post Card
3/11 /2005 Arkansas Homefurnishings Association Mr Randy Lann
New Dickson St. Post Card
3/11 /2005 Arkansas Society of Association Executives Ms Mary Dandurand
Annual Meeting New Dickson St Post Card
3/11 /2005 Martinsen Management , Inc Mr Randy Martinsen
Bring a group to Fville
3/15/2005 Arkansas Medical Group Management Ms Patty Andrews
Upcoming Meeting in Sept.
3/16/2005 Arkansas Farm Bureau Ms Carol Selig
Summer Meeting greetings from fville
3/16/2005 Building Owners & Managers Association Ms Janet Alton
Annual Meeting Invite to Fayetteville
Total For Post Card : 9
de Show
9/2005 National Association of Sports Commissions Ms Beth Hecquet
Select Appointment Requests
Total For Trade Show : 1
•
4/1 /2005
Fayetteville Town Center, Manager's Activity Report
March 1 , 2005 to March 31 , 2005
• Sales:
' . MARCH MARCH - Month YTD YTD , Y,TU,, :
- - 2004 (base) -"2005 % Change 3004 ' "''2005. " % Change
Sales ; 18 18 46 60 y3%
# executed contracts b to date — GL
Complete,Events (Paid/Sponsored)
EMS Calendar - attached 12 16 33% 27 45
r
Sales
$ executed contracts
ontracts b s to date GL' $34,294. 13 $22,049.00 (35%) $68,854.23 $83,538.57 ;y �21 %
s .
t —
Collection . '" "`
$ - Pa entLo $31 ,306.77 $35,025.60 12% $69,557.64 $93,836.00 X35 0
Credit
$ - GL ($490.00) -o- NA ($1 ,965.00) -0- A � SNA
Average per event
$ Sales / # Sales $1 ,905.23 $1 ,224.94 $1 ,496.83 $1 ,392.31 + ,
We collected $35,025.60 for rentals, incidentals and service charges in March. This amount represents 28% of
our 2005 goal (325,172.00) with an increase of $24,278.36 over 2004 YTD collections. Sales for March 2005
compared to March 2004 represents a 35 % decrease. (This decrease is due largely to the U of A contracting for only
one major fundraiser event in 2005 and Governors Conference in 2004).
Marketing, Sales & Public Relations:
• ❑ Town Center will begin the small business seminars with the first one April 20th — Beds & Blooms — guest
speakers will be Dr. Klingaman, U of A Horticulture Department and Kathy Bass, Ozark Botanical Garden.
❑ Town Center provided parking for a four day McClinton Anchor Meeting at Center for Continuing Education.
❑ Jamey participated in ,the Fayetteville Chamber of Commerce Membership Drive with great results.
❑ Jamey attend the Arkansas Music Pavilion Launch Reception at Walton Arts Center
Event List:
• Blockbuster Awards Banquet a Foster Wedding & Reception
• Fletcher Military Retirement Reception a Martin/Hathorn Wedding Reception
• UofA Turkey Federation Banquet 0 Chanthasen Wedding Reception
• Abundant Life Meeting . Niehuef Wedding Reception
• Junior Civic League Gala Ball . Puryear/Roberts Wedding & Reception
• Skotch Wedding Reception . Arkansas Music Pavilion Meeting
• Ozark Natural Foods Annual Meeting . Process Dynamics Annual Meeting
• Twin Rivers Seminar
•
w'
• March 18, 2005
Mr. Blair Johanson
Johanson Consulting
2928 McKee Circle
Fayetteville, AR 72703
Dear Mr. Johanson:
We wish to engage your services to evaluate a compensation benchmark for the
Executive Director of the Fayetteville Advertising and Promotion Commission.
Below are measurables and responsibilities for the position:
EXECUTIVE DIRECTOR
1 . Senior management position, with 10 years experience
2. Bachelor's degree or higher from accredited college
3. Skill in people management
4. Hires, fires, directs and supervises employees (9 employees)
5. Budgeting knowledge - responsible for fiscal management of commission,
convention and visitor's bureau, and Town Center.
6. Advertising and public relations knowledge — creates and coordinates advertising
efforts and directs public relations efforts in the community
7. Responsible for designing and implementation of tourism marketing plan
• 8. Supervision of Town Center convention facility and Convention Visitor Bureau.
Skills and abilities: Accounting principals, good verbal and written communication
skills, computer and program skills, good organizational skills, problem solving and
analytical ability, interpersonal skills, knowledge of modem office practices and
procedures.
Attached is a list of Advertising and Promotion Commissions within the state of
Arkansas and contact information for each. (Arkansas is the only state that has
advertising and promotion commissions.) The City of Fayetteville uses 18-20 cities
(based on university communities, same populations, same characteristics) to do their
market surveys. Those are attached also. Would it be possible to have this information
before our next meeting on April 11 ?
Sincerely,
Pat Gazzola
Chairman, Fayetteville Advertising and Promotion Commission
(office 521 -7008) (cell 841 -0938)
Catfish Hole
4127 W. Wedington
Fayetteville, AR 72703
•
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• City of Fayetteville Wage Survey
City Name State
Abilene Texas Manhattan Kansas
Broken Arrow Oklahoma Midland Texas
Bryan Texas Norman Oklahoma
Clarksville Tennessee North Little Rock Arkansas
Cleveland Tennessee Odessa Texas
College Station Texas San Angelo Texas
Columbia Missouri Sherman Texas
Denton Texas Springdale Arkansas
Fort Smith Arkansas Springfield Missouri
Jefferson City Missouri Temple Texas
Jonesboro Arkansas Texarkana Texas
Joplin Missouri Topeka Kansas
Killeen Texas Tyler Texas
Kingsport Texas Waco Texas
Lawrence Kansas West Des Moines Iowa
Longview Texas Wichita Falls Texas
•
•
i
I •
ADVERTISING & PROMOTION COMMISSION
EXECUTIVE DIRECTOR
SALARY SURVEY REPORT
ICONFIDENTIAL
APRIL, 2005
�• PRESENTED TO:
PAT GAZZOLA, CHAIRMAN
FAYETTEVILLE ADVERTISING & PROMOTION COMMISSION
PRESENTED BY:
BLAIR JOHANSON
K B. FINK
JOHANSON GROUP
r 2928 MCKEE CIRCLE, SUITE 123 .> FAYETfEVILLE, ARKANSAs Ap 479.521 .2697 A. 479.521 .5453 .x.
Advertising & Promotion Commission
Executive Director
Salary Survey Data Resources
April 2005
■ Bentonville Advertising & Promotion Commission
■ Eureka Springs Advertising & Promotion Commission
Fort Smith Advertising & Promotion Commission
■ Hot Springs Advertising & Promotion Commission
■ Little Rock Advertising & Promotion Commission
■ North Little Rock Advertising & Promotion Commission
■ M Pine Bluff Advertising & Promotion Commission
1
1
1
Non-weighted Average $ 761638
Weighted Average $ 60,075
High Salary - Non-weighted * $ 1351000
High Salary - Weighted $ 67,500
Low Salary - Non-weighted $ 42, 848
Participants:
Bentonville A & P
Eureka Springs A & P
Fort Smith A & P
Hot Springs A & P
Little Rock A & P
North Little Rock A & P
Pine Bluff A & P
The Director's in the two highest salaried positions are
responsible for budgets in excess of $7 million. They also
oversee the management of multiple facilities and more
than 100 employees.