HomeMy WebLinkAbout2004-12-13 - Agendas - Final • MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday, December 13, 2004
at 2:00 p.m. in the Town Center Conference room.
AGENDA
ADVERTISING AND PROMOTION COMMISSION
December 13, 2004 2:00 p.m. Town Center
I. Call to Order - Chairman David McGeady
II. Reports
A. Approval of Minutes for November 8 regular monthly meeting
B. Financial Report
1 . HMR Revenues
2. Financial Statements - Scarbrough and Murtishaw
3. Update from City Attorney re: delinquent tax collection efforts
C. Report from Executive Director — Marilyn Heif tier
D. CVB Report — Allyson Twiggs
E. Town Center Report — Willistine Smith
F. Advertising Agency Report — Brian Clark
• III. Old Business
A. Clinton House
IV. New Business
A. Funding Request
1 . North Arkansas Symphony
V. Executive Session for review of Marilyn Heifner
VI. Adjourn
A tour of the Clinton House, 930 California Drive has been scheduled for 1 :30 p.m.
Monday, December 13 prior to the Advertising and Promotion Commission meeting.
The Commission will meet at the house at 1 :30 p.m.
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• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
November 8, 2004
Commissioners Present: Dan Coody, Neal Crawford, Pat Gazzola, Don Marr, David
McGeady, Curtis Shipley
Commissioners Absent: Neal Crawford
Staff Present: Willistine Smith, Allyson Twiggs and Marilyn Heifner
Chairman David McGeady called the regular monthly meeting of the Fayetteville
Advertising and Promotion Commission to order on November 8, 2004 at the Fayetteville
Town Center conference room at 2:00 p.m.
MINUTES
Moved by Gazzola, second by Marr to approve the minutes of the October 11 , 2004
regular meeting. Motion carried.
HMR REVENUES
HMR revenues for October were $ 155,319.52, a 14.07% increase over last October.
Year-to-date figures are up 13.84%.
• FINANCIAL REPORT
Marilyn Heifner presented the Financials for the month of October in the absence of a
representative of Scarbrough Murtishaw. Moved by Shipley, second by Coody to
approve the financial statements. Motion carried.
CITY ATTORNEY
City Attorney Kit Williams reported that the Prosecutor's office collected $9,282.58
delinquent HMR taxes in October. Moved by Marr, second by Shipley to accept report
of City Attorney. Motion carried.
DIRECTOR'S REPORT
Marilyn Heifner reviewed advertising inquiries. Monthly advertising inquiries were up
46%. Year-to-date inquiries are down 4%. Internet unique visits for October are up
(14, 155) or 64%. over last October (8,616). Per day average visits are 456.
Lil' Wayne concert was held at the Town Center. Great staff support that prepared for
the worst, expected the best and the event went off smoothly. Accident damaged the
deck after the concert, however, insurance of damager will cover repairs. Chili Pepper
Festival experienced a tragedy with three deaths and we extend our sympathies to their
families; however, festival attracted more than 3,000 participants. We provided the
sound system and support for decorations for the FHS Homecoming parade. We met
with Promise Keepers and will provide a lunch for them sometime next year.
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• The Sales Manager for the CVB has been hired.
Banners for the Town Center plaza have been ordered. We do have a blind issue at the
Town Center that will require $350 each to repair.
Marilyn shared a concern about Lights of the Ozarks changing lighting night and
publicity out reflecting different dates.
CVB REPORT
Allyson introduced Shelly Stewman, CVB sales manager. The state Arkansas Forestry
meeting was a success. They plan on coming back.
Promise Keepers will use the 800# of the CVB. The CVB will be involved in planning a
Ladies Luncheon on Saturday. The event is scheduled for June 10- 11 , 2005.
Allyson booked the Arkansas Farm Bureau meeting in July 06. 650 people are expected
for their meeting.
TOWN CENTER REPORT
Willistine reported that Town Center sales are up 96% over last year for October and
46% for the year. Collections were up for October 29% ($32,641 .86) as well as year-to-
date up 23% ($250, 177.34). The Town Center is at 92.7% of the 2004 goal and has an
• increase of $46,470.63 over 2003 YTD collections.
Operational issues: graffiti on parking garage wall. Lock out keys have been installed in
freight elevators. Blinds need repairing. Small leak in women's restroom. Accident in
parking garage.
AGENCY REPORT
Brian Clark said work is being done for the 2005 Visitor's Guide. A rate card is being
prepared. They are doing work for the 2005 plan.
OLD BUSINESS
None
NEW BUSINESS
Budgets for 2005 — Marilyn discussed 2005 proposed budgets for A & P, Town Center,
and CVB. Moved by Shipley, second by Gazzola to approval budgets as presented.
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Botanical Gardens of the Ozarks Funding Requests — Cathy Bass requested funding for
• Grand Opening of Botanical Gardens. The opening is scheduled for June. She said the
most pressing need at the gardens is the sprinkler system, but thought they could find
those funds out of the city grant. Moved by Shipley, second by Gazzola, to allocate
$20,000 for grand opening activities of Botanical Garden. Motion carried.
Hogeye Marathon— Commissioners requested that Hogeye Marathon provide specific
dollar amounts for advertising and prioritize.
North Arkansas Symphony — Commission requested that North Arkansas Symphony redo
their request.
Moved by Marr, second by Coody to approve the funding requests as proposed. Motion
carried.
New Commissioners to fill unexpired term of Ching Mong — Sharon Stiles (owner Stay in
Style Bed and Breakfast), Rick Sweik (owner, Coolwater restaurant), and Maudie
Schmitt (owner, Caf6 Rue Orleans) presented reasons why they wanted to serve on the A
& P Commission.
Commission recessed to Executive Session and reconvened.
• Gazzola moved to appoint Maudie Schmitt to unexpired term, second by Marr. Motion
carred.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Heifner, Executive Director
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• ADVERTISING AND PROMOTION COMMISSION
SPECIAL MEETING
November 23, 2004
Commissioners Present: Dan Coody, Neal Crawford, Pat Gazzola, Don Marr, David
McGeady, and Maudie Schmitt.
Commissioners Absent: Curtis Shipley
Staff Present: Allyson Twiggs and Marilyn Heifner
Chairman Pat Gazzola called the special meeting of the Fayetteville Advertising and
Promotion Commission to order on November 23, 2004 at the Catfish Hole at 12:35 p.m.
The house at 930 California Drive is for sale. This is the house lived in by Bill and
Hillary Rodham Clinton while they were in Fayetteville.
Allyson Twiggs and Marilyn Heifner presented a business plan for the house as a tourism
attraction. The Museum would chronicle the life of the Clintons in Fayetteville.
Motorcoaches would be a perfect audience for tours of the house. In a tour of the four
places in Arkansas, Fayetteville would be a natural for internationals flying into XNA.
• The Museum could have a $6 million dollar economic impact on the Fayetteville
economy.
The focus of the product of the house would that it would be a great destination to
enhance the tourism product in Fayetteville and attract a whole new audience not here
before. It become a tour package with Hot Springs, Hope and Little Rock. We could
connect with the state Parks and Tourism Commission and their investment in the Clinton
product.
Moved by Gazzola, second by Marr that the Commission spend up to $ 1 ,000 for an
appraisal of the house and a structural engineering study. Motion carried.
It was the consensus that the best hands for the house to fall into would be those of the A
& P Commission and have its operation under its umbrella.
Meeting adjourned at 12:55 p.m.
Respectfully submitted,
�/�-��
Marilyn Heifner
Executive Director
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• Advertising and Promotion Commission
For month of November 2004
HMR revenues collected $ 168,368.65
Interest revenue 91639.07
Interest Earned and Turnback Money CEC 133,716.01
Prepaid from Philly Grill/Asahi from prior year 4.00
Total Revenues $ 311 ,727.73
Collection expense (39367.37)
Bank of OK Quarterly Fee ( 11125.00)
Town Center Bond Payment (56,032.54)
Total Expenses $ (609524.91 )
Total Check to A&P $ 251 ,202.82
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HMR Comparison 2003 to 2004
• Using Year-End totals per HMR Report
HOTELS
2003 2004 %
Dec 10,773.64 12,048.60 11 .83%
Jan 10,638.74 12,397.02 16.53%
Feb 12, 140.56 15,880.91 30.81 %
Mar 15,371 .78 18,217.06 18.51 %
Apr 16,534.22 17,283.48 4.53%
May 169568.61 19,483.47 17.59%
Jun 18,530.45 22,255.75 20. 10%
Jul 16,031 .2 5 17,050.01 6.36%
Aug 16,098. 10 17,009.75 4.77%
Sep 169875.70 21 ,823. 18 29.32%
Oct 25,183.66 24,267.01 -3.63%
1749746.71 197,716.24 13.14%
Nov 16,468.24
RESTAURANTS
2003 2004 %
• Dec 112, 143.74 121 ,932.28 8.73%
Jan 104,133.72 114,689.20 10. 14%
Feb 991436. 17 113,449.63 14.09%
Mar 1139299. 12 116,089.97 2.46%
Apr 108, 157.35 116,906.50 8.08%
May 114,543.92 120,030.66 4.79%
Jun 1119410.87 121 ,219.99 8.80%
Jul 109,920.03 122,417.98 11 .36%
Aug 117,824.90 122,630.00 4.07%
Sep 112,098.50 124,228.30 10.82%
Oct 127,371 .76 1309835.07 2.71 %
11230,340.08 1 ,324,429.58 7.65%
Nov 104,084.85
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FAYETTEVI LLE
THE CITY OF FAYETTEVILLE, ARKANSAS
. KIT WILLIAMS, CITY ATTORNEY
DAVID WEUTAKER, ASST. CITY ATTORNEY
DEPARTMENTAL CORRESPONDENCE LEGAL DEPARTMENT
TO: A & P Commissioners
CC : Casey Jones, City Prosecutor
City Council
FROM : Kit Williams, City Attorney V
DATE: December 8, 2004
RE: HMR Taxes collected
• With the $2,521 .00 of overdue HMR taxes collected by the City
Prosecutor during the last month, Casey Jones ' office has now collected
$51 ,148.83 this year. By keeping collection of overdue HMR taxes as a
high priority, the City Prosecutor has collected an average of about
$4,650,00 per month through 2004.
We appreciate the assistance of the City' s Accounting Division as
well as the Fayetteville Police Department and Fayetteville District Court in
our efforts to enforce the Hotel, Motel and Restaurant tax law.
P8
CITY OF FAYETTEVILLE
OFFICE OF THE PROSECUTING ATTORNEY
CLINTON K. JONES MANDY FINKLEA
HOT CHECK ADMINISTRATOR
CITY PROSECUTOR E- all: hotcheck&l.fayettevllle.arms
W. BRANT WARRICK 140 W. ROCK
FAYETTEVILLE, ARKANSAS 72701
DEPUTY CITY PROSECUTOR PHONE: (479) 576-8377
(479) 576-8378
MEMO (479) 675-8374
(479) 576-8375
Hot Checks: (479) 675-8254
FAX # : (479) 5758373
TO: K. Williams
Fayetteville City Attorney
FROM.• Clinton K. Jones
Fayetteville City Prosecutor
DATE: December 3, 2004
RE: Status ofHMR cases
1. Aviator's Grill Tammy Andujar-Johnson Active Criminal Summons
W. Kevin Johnson Active Criminal Summons
2. Butcher Block Gary W. Bell Active Criminal Summons
aka Hospitality Plus ofAR
3. Cafe Santa Fe Sad Abu Haleema 2 Active FTA warrants
4. Corky Ben Clark Paid $150, TD: 5-04-05
5, Dickson St Diner Nick Jeffries Active FTA warrant
Deanna Darnell Active FTA warrant
6. Dominoes Pizza Lloyd Hardison Paid $200, TD: 2-23-05
7. El Camino Real Mex Santo O'Campo Active Criminal Summons
Isamael Martinez Active Criminal Summons
8. Fat Toney 's Tony Goucher Paid $300, TD: 1-12-05
9. Frullad Cafe Todd/Mary McNeill Paid $250, TD: 12-29-04
10. Grubs Drew M. Christie Paid $1,521. 00
Active Criminal Summons
Drew W. Christie Active Criminal Summons
• 11. Heavenly Ham Robert Flocks Active Criminal Summons
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• 12. Hog City Diner Richard T. Byrne Active FTA warrant
13. IHOP Kathy Lewis Active FTA warrant
14. Judy 's IP St. Diner Judy N. Smith Active Criminal Summons
Earl Smith Active Criminal Summons
15. La Familia Virginia Amaral Paid $50, TD: 12-15-04
16. Madame Wu Christina Wu Active FTAS warrant
17. Morning Glory 's William Reeves TD: 1-12-05
18. Old Town Deli M. Boroujeni Active Criminal Summons
19. Pepper's Pepper D. Glass Active FTA Warrant
20. Quizno 's John Ford Active Criminal Summons
Tim Ford FTA Warrant to be Issued
21, Taco Shack Mario Underhill Active FTAS warrant
aka: M. Hunt
• 22. Tones, Inc. D. Heerwagen Paid $50, TD: 12-08-04
23. Xtreme Pizza/ William Acklin Active Criminal Summons
DBA: Dominos
TOTAL COLLECTED: $ 2,521. 00
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Fayetteville Advertising and Promotion Commission
Fayetteville Town Center
Fayetteville Convention and Visitors Bureau
Financial Statements
November 30, 2004
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SCARBROUGH
• MURTISHAWt CERTIFIED PUBLIC ACCOUNTANTS, P.A.
2039 Green Acres Rd., Fayetteville, AR 72702619 • Telephone (479) 521.1771 • Fax (479) 4427082 • Home Pages SMCPAS.com
Wesley D. Murtishaw, CPA
Larry H. Bilbrey, CPA
Fayetteville Advertising & Promotion
Fayetteville Town Center
Fayetteville, Arkansas
We have compiled the accompanying balance sheet, statements of revenues and expenditures, and
schedules of general expenditures and special projects of the Fayetteville Advertising and Promotion
Commission, The Fayetteville Town Center, and The Convention and Visitors Bureau as of November 30,
2004 and for the eleven months then ended in accordance with Statements on Standards for Accounting and
Review Services issued by the American Institute of Certified Public Accountants.
A compilation is limited to presenting in the form of financial statements information that is the representation
of management. We have not audited or reviewed the accompanying financial statements and, accordingly,
• do not express an opinion or any other form of assurance on them.
Management has elected to omit substantially all of the disclosures and the statements of retained earnings
and cash flows ordinarily included in financial statements. If the omitted disclosures and the statements of
retained earnings and cash flows were included in the financial statements, they might influence the user's
conclusions about the entity's assets, liabilities, equity, income, and expenses. Accordingly, these financial
statements are not designed for those who are not informed about such matters.
Scarbrough & Murtishaw, CPAs, P.A.
Certified Public Accountants
Fayetteville, Arkansas
December 7, 2004
•
Memberse
American Institute of CPAs Private Companies Practice Section Arkansas Society of CPAs
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Fayetteville Advertising and Promotion Commission
Balance Sheet
• As of November 30, 2004
ASSETS
Current Assets
Cash in Bank of Fayetteville - Town Center $ 44,401 .65
Cash in Mcllroy Bank - A & P General 591 ,871 .53
Cash in Bank of Fayetteville - HMR Account 92,978.07
Cash in Mcllroy Bank - A & P Payroll 14,316.49
Cash in Bank - Conv & Visitor Bureau 17, 196.37
Investments 21534,181 .58
Investment Adjustment to Market 31381 .37
Accounts Receivable 71403.36
Accounts Receivable from HMR - Net of Expenses 78,291 .57
Accrued Interest Receivable 21 ,684.26
Total Current Assets $ 31405,706.25
Property, Plant, & Equipment at Cost
Furniture and Fixtures 91602.98
Building Additions 181 ,875.24
• Equipment 160,725.88
Less: Accumulated Depreciation (115,001 .83)
Net Property and Equipment 2379202.27
Total Assets $ 39642,908.52
LIABILITIES AND CAPITAL
Current Liabilities
Payroll Taxes Payable $ 145.44
Employee Garnishment Payable 643.62
Accounts Payable 79,423.57
Accounts Payable - Parks HMR 31696.68
Due to Other Funds 41 ,674.54
Total Current Liabilities $ 125,583.85
Capital
Unrestricted Fund Balance 21944,722.59
Current Year Earnings 5723602.08
Total Capital 31517,324.67
• Total Liabilities and Capital $ 31642,908.52
See Accountants' Compilation Report.
P13
Fayetteville Advertising and Promotion Commission
Statement of Revenues and Expenditures
• Actual vs Budget
Eleven Months Ending November 30, 2004
2004 Month of
2004 Year to Date November 2004
Budget Actual Remaining Actual
Revenues
HMR Tax Revenue $ 11418,952.00 $ 115727965.27 $ (154,013.27) $ 155,319.52
Other Income - 19248.07 (11248.07)
Govemor's Conference Sponsors 47,775.00 46,789.28 985.72
Total Revenues 11466,727.00 116210002.62 (154,275.62) 155,319.52
General Expenditures
General Expenditures (See Schedule) 756,875.00 675,604.51 81 ,270.49 58,910.36
Capital Outlay
Minor Equipment 25,000.00 26,878.23 (11878.23) -
• Other Revenues (Expenditures)
Interest Income - Investments 85,000.00 95,963.05 ( 10,963.05) 91544.76
CEC Bond Excess 2041000.00 � 447,234.87 (243,234.87) 243,027.20
TC Bond Arbitrage Calculation (21080.00) 29080.00 -
CEC Washington County Property Tax (54,000.00) (569763.55) 29763.55 (1 ,501 .95)
Bonds CEC
Bond Payments - Arts Center (41 ,000.00) (40,282.79) (717.21 )
Bond Payments - Town Center (365,320.00) (297,292. 14) (68,027.86) (569032.54)
Bond Payments - CEC (289,640.00) (315,750.00) 26, 110.00
Interest Expense -
Arbitrage Expense
Transfers to Other Funds (223,892.00) (200,000.00) (23,892.00)
Total Other Revenues (Expenditures) (684,852.00) (368,970.56) (315,881 .44) 195,037.47
Excess Revenues Over
Expenditures (Deficit) $ $ 549,549.32 $ (549,549.32) $ 291 ,446.63
•
See Accountants' Compilation Report.
Pl4
Fayetteville Advertising and Promotion Commission
Schedule of General Expenditures
• Actual vs Budget
Eleven Months Ending November 30, 2004
2004 Month of
2004 Year to Date November 2004
Budget Actual Remaining Actual
General Expenditures
Salaries & Wages $ 58,750.00 $ 52,980.44 $ 51769.56 $ 4,833.90
Payroll Tax Expense 6,000.00 49405.80 1 ,594.20 368.44
Insurance 12,000.00 7,132.81 4,867.19 (790. 16)
401 (k) Company Match 29500.00 12829.44 670.56 145.02
Car Allowance 31600.00 3,300.00 300.00 300.00
Materials and Supplies 1 ,000.00 11533.82 (533.82) 131 .79
Publications & Dues 11200.00 1 ,140.95 59.05
Postage 15,000.00 11 ,307.80 31692.20 1 ,176.68
Other Insurance - 91809.96 (91809.96) 71550.02
Professional Services 12,200.00 11 ,292.50 907.50 11292.50
Taxes and Licenses 11501 .95 ( 1 ,501 .95) 19501 .95
Collection Expense 32,000.00 31 ,559.42 440.58 39106.39
Bond Paying Agent Fees 4,500.00 21250.00 20250.00
Kamensky Fountain Maintenance 61000.00 - 60000.00
New Brochures 30,000.00 30,953.83 (953.83) 18,384.84
• Travel and Training 2,000 00 313.04 11686.96 -
Depreciation Expense 170499.36 (17,499.36) 1 ,590.85
Advertising and Marketing 250,000.00 228,787.42 219212.58 13,545.96
Airport Information Booth 4,800.00 41800.00
Interspace Airport Advertising 5,100.00 41931 .40 168.60 11232.85
Website Update 10,000.00 21390.00 7,610.00 -
Signage - Tourism 10,000.00 453.93 91546.07
Special Projects (See Schedule) 290,225.00 245,430.64 44,794.36 4,539.33
Total General Expenditures $ 756,875.00 $ 675,604.51 $ 81 ,270.49 $ 581910.36
•
See Accountants' Compilation Report.
P15
Fayetteville Advertising and Promotion Commission
Schedule of Special Projects
• Actual vs Budget
Eleven Months Ending November 30, 2004
2004 Month of
2004 Year to Date November 2004
Budget Actual Remaining Actual
Special Projects
Air Museum $ 20,000.00 $ 209000.00 $ $
Bikes, Blues, BBQ 25,000.00 25,000.00
Botanical Garden Society 15,000.00 15,000.00
Town Center Garden Maintenance 17,500.00 17,499.96 0.04 11458.33
Walton Arts Center 61000.00 6,000.00 - -
NWA B.E.S.T. 11300.00 10300.00
H. S. Coaches Clinic 13,500.00 13,500.00 - -
Saturday of Champions 31000.00 31000.00
State Soccer Championship 11000.00 10000.00
Holiday Hoops 10,000.00 10,000.00
Joe Martin Stage Race 71500.00 71500.00
All Star Games 91000.00 91000.00
Ozark Blues Society 51000.00 59000.00
Brumley Gospel Sing 15,000.00 15,000.00
Downtown Dickson Enhancement Project - 520.95 (520.95)
First Night Fayetteville 10,000.00 10,000.00
Rural Mountain Producers Exchange 6,000.00 - 61000.00
• DDEP Fine Arts Festival 3,500.00 3,468.72 31 .28
Ozark Valley Triathlon 41000.00 41000.00
Lights of the Ozarks 20,000.00 - 20,000.00
American College Theatre Festival 21400.00 2,400.00 -
Council for the Adv of Science Writers 2, 100.00 21100.00 -
Govemors Conference 47,775.00 46,789.28 985.72
Art Car Weekend 41500.00 4,499.32 0.68 81 .00
Chile Pepper Cross Country Festival 31500.00 31500.00 - -
Diamond Classic Baseball Tournament 750.00 750.00
Evergreen Cemetery Fence 10,000.00 10,000.00 -
Heritage Trail Partners 51000.00 41250.00 750.00
Lewis & Clark Urban Adventure Race 2,000.00 21000.00
Pagnozzi Charities 3,000.00 3,000.00 - 3,000.00
UA Baseball Regionals 5,000.00 5,000.00 -
Walton Arts Center Ext. Banners 91900.00 3,298.80 61601 .20
Washington County Historical Society 2,000.00 1 ,611 .02 388.98
Fourth of July Fireworks 31500.00 (3,500.00)
Autumnfest 21942.59 (2,942.59)
Total Special Projects $ 290,225.00 $ 245,430.64 $ 44,794.36 $ 41539.33
•
See Accountants' Compilation Report.
P16
Fayetteville Town Center
Statement of Revenues and Expenditures
• Actual vs Budget
Eleven Months Ending November 30, 2004
2004 Month of
2004 Year to Date November 2004
Budget Actual Remaining Actual
Revenues
Rental Income $ 269,694.57 $ 262,487.98 $ 71206.59 $ 15,541 .35
Daily Parking 51000.00 59450.00 (450.00) 569.00
Parking Leases 30,000.00 34,771 .89 (41771 .89) -
Other Income 500.00 18, 144.00 (17,644.00) 91064.00
Sales Tax Expense (11071 .30) - (11071 .30)
Less Returns & Allowances - (21289.41 ) 21289.41 -
Total Revenues 304, 123.27 318,564.46 (14,441 . 19) 25,174.35
General Expenditures
General Expenditures (See Schedule) 3789285.31 3589444.53 19,840.78 349769.28
Capital Outlay - -
• Other Revenues (Expenditures)
Interest Income - Checking 269.69 166.27 103.42 21 .79
Transfers From Other Funds 732892.35 50,000.00 23,892.35
Total Other Revenues (Expenditures) 74, 162.04 50, 166.27 23,995.77 21 .79
Excess Revenues Over
Expenditures (Deficit) $ 0.00 $ 10,286.20 $ (10,286.20) $ (91573. 14)
•
See Accountants' Compilation Report.
P17
Fayetteville Town Center
Schedule of General Expenditures
• Actual vs Budget
Eleven Months Ending November 30, 2004
2004 Month of
2004 Year to Date November 2004
Budget Actual Remaining Actual
General Expenditures
Salaries & Wages $ 165,271 .00 $ 138,457.72 $ 26,813.28 $ 12,708. 15
Payroll Tax Expense 20,138.06 14,688.24 51449.82 1 ,201 .77
Insurance 21 ,250.00 16,203.70 51046.30 11021 .97
408(p) Company Match 41602.15 2,401 .03 21201 . 12 203.62
Commissions 259583. 18 20,222.44 51360.74 2,562.50
Materials and Supplies 69000.00 4,249.38 11750.62 85.79
Credit Card Discounts 500.00 829.21 (329.21 )
Public Notification 100.00 100.00
Publications & Dues 250.00 455.10 (205. 10)
Postage 185.58 (185.58)
Post Office Box Rent 125.00 126.00 (1 .00)
Water 7,234.65 51560.41 11674.24 477. 14
Gas 9,786.70 81441 .21 11345.49 362.66
Electricity 56,480.90 44, 186.95 12,293.95 31499.98
Cable 914. 10 951 .65 (37.55) 163.21
• Telephone 8,549.20 7,494.71 11054.49 680.34
Insurance - Building 79500.00 51628.00 1 ,872.00
Taxes and Licenses 2,500.00 19500.00 11000.00 -
Linens 11 ,250.37 12,462.15 (1 ,211 .78) 11816.08
Repairs and Maintenance 25,000.00 36,591 .45 (119591 .45) 979.93
Special Projects 21500.00 17,122.68 (14,622.68) 6,980.29
Advertising and Marketing 21500.00 31109.84 (609.84) 435.00
Travel and Training 250.00 77.72 172.28
Depreciation Expense - 17,499.36 (17,499.36) 1 ,590.85
Total General Expenditures $ 378,285.31 $ 3589444.53 $ 19,840.78 $ 34,769.28
•
See Accountants' Compilation Report.
P18
Fayetteville Convention and Visitors Bureau
Statement of Revenues and Expenditures
• Actual vs Budget
Eleven Months Ending November 30, 2004
2004 Month of
2004 Year to Date November 2004
Budget Actual Remaining Actual
Revenues
Bus Tours $ 1 ,500.00 $ 654.00 $ 846.00 $
Partnership Income 1 ,500.00 21047.50 (547.50) 247.50
Special Projects - Sponsorships 500.00 500.00
Brumley Shuttle 1 ,500.00 1 ,431 .00 69.00
Other Income 288.17 (288. 17) -
Total Revenues 5,000.00 41420.67 579.33 247.50
General Expenditures
General Expenditures (See Schedule) 163,700.00 140,227.97 23,472.03 14,262.91
• Capital Outlay - 19794.87 (11794.87) -
Other Revenues (Expenditures)
Interest Income - Checking 125.00 368.73 (243.73) 9.81
Transfers from Other Funds 158,575.00 150,000.00 8,575.00
Total Other Revenues (Expenditures) 1589700.00 150,368.73 81331 .27 9.81
Excess Revenues Over
Expenditures (Deficit) $ - $ 121766.56 $ (12,766.56) $ (14,005.60)
•
See Accountants' Compilation Report.
Fayetteville Convention and Visitors Bureau
Statement of Revenues and Expenditures
• Actual vs Budget
Eleven Months Ending November 30, 2004
2004 Month of
2004 Year to Date November 2004
Budget Actual Remaining Actual
Revenues
Bus Tours $ 1 ,500.00 $ 654.00 $ 846.00 $
Partnership Income 11500.00 21047.50 (547.50) 247.50
Special Projects - Sponsorships 500.00 500.00 -
Brumley Shuttle 1 ,500.00 11431 .00 69.00
Other Income 288. 17 (288. 17)
Total Revenues 5,000.00 41420.67 579.33 247.50
General Expenditures
General Expenditures (See Schedule) 163,700.00 140,227.97 23,472.03 14,262.91
Capital Outlay 11794.87 (1 ,794.87) -
•
Other Revenues (Expenditures)
Interest Income - Checking 125.00 368.73 (243.73) 9.81
Transfers from Other Funds 158,575.00 150,000.00 81575.00 -
Total Other Revenues (Expenditures) 158,700.00 150,368.73 8,331 .27 9.81
Excess Revenues Over
Expenditures (Deficit) $ $ 12,766.56 $ (12,766.56) $ (14,DO5.60)
•
See Accountants' Compilation Report.
Fayetteville Convention and Visitors Bureau
Schedule of General Expenditures
• Actual vs Budget
Eleven Months Ending November 30, 2004
2004 Month of
2004 Year to Date November 2004
Budget Actual Remaining Actual
General Expenditures
Salaries & Wages $ 73,750.00 $ 68,879.04 $ 41870.96 $ 8,420.64
Payroll Tax Expense 89000.00 61070. 10 11929.90 733.28
Health Insuance 17,000.00 10,972.76 61027.24 850.02
408(p) Company Match 3,000.00 11991 .42 11008.58 177.62
Materials and Supplies 69000.00 4,030.98 1 ,969.02 565.27
Office Expense/Printing 21500.00 21111 .07 388.93 174.06
Publications & Dues 1 ,850.00 525.00 19325.00
Postage 150.00 663.00 (513.00) 500.00
Telephone 51200.00 3,356.26 11843.74 505.85
Rent 6,000.00 6,200.00 (200.00)
Convention Development 253000.00 20,617.09 41382.91 1 ,559.24
Special Projects - 426.50 (426.50) 247.50
• Repairs and Maintenance 250.00 1 ,037.79 (787.79)
Travel and Training 15,000.00 13,346.96 19653.04 529.43
Total General Expenditures $ 163,700.00 $ 140,227.97 $ 23,472.03 $ 14,262.91
•
See Accountants' Compilation Report.
P19
DIRECTOR'S REPORT
November, 2004
• INQUIRY RESPONSES
Advertising Responses
November 2004 — 1385 Year to date 2004 — 17,576
November 2003 — 486 Year to date 2003 — 16,823
Tour Packets
November 2004 — 58 Year to date 2004 - 990
Tourist Inquiries
November 2004 — 51 Year to date 2004 — 1 ,224
November 2003 — 67 Year to date 2003 — 21631
Relocation Inquiries
November 2004 — 39 Year to date 2004 — 559
November 2003 — 33 Year to date 2003 — 761
November Total Advertising Inquiries
2004 — 1533 2003 — 586
Year to Date Total Advertising Inquiries
2004 — 20,349 2003 — 20,215
• Internet Inquiries
November 2004 — 612,998 hits
November 2004 unique visits — 11 ,522 November 2003 unique visits — 6,567
November 2004 per day average visits — 384 November 2003 per day average visits - 218
NOVEMBER ACTIVITY
Tourism Activities — Lights of the Ozarks
Choirs on the Square — Tracy Lamar
Relations with Media — Sarah Terry, Morning News
Rhonda — CityScapes
Dwight Irwin — Trip Media
Katie McHenry — Arkansas Business
Aaron Bazone — Carroll County Newspapers
David Welch — Cranford Johnson Robinson Woods
Scott Davis — Prairie Grove Leader
KNWA News — Sydney Hart
Emoke Pulay — Arkansas Democrat Gazette
• Melissa, Channel 40/29 — Clinton Museum
Amy — The Morning News — reindeer
Drew Terry — Times
Southern Living Magazine - Sarah Wistin
P20
HMR Collections — November (October sales)
• Radisson Hotel
Chartwell's Dining
Logan's Roadhouse
Clarion Inn
Golden Corral
The Olive Garden
Chili 's Restaurant
Red Lobster
Jose's
Chick-Fil-A
Penguin Ed's
Holiday Inn Express
•
•
P21
Cassandra Bennett — Channel 5
Michael Devolden — Travel Marketing Group
• Timmie Yancey — Active Years
Jerry Greckle — Endless Vacation
UA TV — Alex Griffin
Ethan Nobles — Morning News
Eric Hand — Arkansas Democrat Gazette
Relations with other Tourism entities — Fayetteville Downtown Partners — lunch (Ozark Mtn.
Smokehouse)
Northwest chapter, Arkansas Hospitality Association
Northwest Arkansas Tourism Association
Opening — Clinton Library
NATA Advertising Committee
Kathy Bass — Botanical Gardens of the Ozarks
Eileen Roufa - FDP regarding signage
Promise Keepers — Mark & Dianne Willets
Craig Pulley — First Baptist Church, Springdale (Christmas Pageant)
Kelley Welks — Flat Rock Clay Supplies and Gallery
Barbara Mashburn — Concert
A & P — Philanthropy Day Luncheon
Alumni Association — U of A
Opening NW quadrant/Health Center — U of A
• Downtown Fayetteville Partners — lunch (Bank of Fayetteville)
Courthouse Centennial! Fundraiser
Patsy Brewer — Habitat Hoops
Healey — Faith in Action
Connie Edmonston — speaker, State Parks and Recreation meeting
Tabatha Holmes - Hogeye Marathon
Bill Smith — Arkansas Air Museum
Lisa Netherland — America in Bloom
Jo Bennett — Boston Mountain Scenic Byways
Thad Hanna — Edward Jones
Barbara Putnam — Walton Arts Center
Jim and Janet Greeson
Chase Gibson — Chasemissy.com (folk singers)
David Parrish — appraisal
Kelly Rourke-Weldon — booking mid-level acts
Jo Ruth Strange
Joe Hamman — insurance rates for 2005
Mark Risk — appraiser
James Ezell — structural engineer
Town Center — Doug Hicks — Nabholtz (parking deck accident)
•
P22
• Monthly Advertising Inquiries by State - 2004
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
AL 15 16 28 60 34 35 15 27 29 43 14 316
AK 1 5 2 5 2 2 2 1 20
AZ 7 3 14 31 18 20 3 13 16 17 13 155
AR 12 23 66 124 95 110 66 48 228 214 53 1039
CA 16 10 71 139 63 105 30 65 58 62 34 653
CO 2 2 21 44 14 20 7 7 9 9 11 146
CT 2 2 15 17 8 10 8 12 9 10 3 96
DE 2 10 3 1 4 4 4 4 32
DC 1 2 2 1 2 1 1 1 1 12
FL 16 12 41 122 85 85 32 58 72 73 60 656
GA 7 50 26 54 46 54 19 49 28 33 16 382
HI 3 2 3 2 1 11
ID 5 9 6 6 3 4 3 6 1 43
IL 22 24 122 334 200 119 32 81 89 227 149 1399
IN 12 14 40 155 85 48 19 40 35 123 95 666
IA 8 17 43 117 49 32 13 27 25 77 47 455
KS 10 5 43 83 39 44 7 17 22 68 32 370
KY 5 10 21 54 33 29 13 22 26 21 17 251
LA 17 22 37 93 87 63 41 70 86 74 40 630
ME 1 2 4 2 7 2 6 2 6 2 34
MD 3 4 15 27 16 25 6 11 11 7 10 135
MA 4 5 11 36 12 14 5 5 10 14 5 121
MI 21 24 54 192 91 63 17 51 42 120 98 773
MN 12 11 43 119 46 39 15 21 35 102 90 533
MS 10 17 28 62 56 43 30 43 63 53 26 431
MO 30 25 101 240 147 105 49 68 86 142 89 1082
MT 3 4 2 4 1 5 1 1 1 22
• NE 3 8 16 62 22 17 6 12 13 42 20 221
NV 1 5 10 6 7 3 4 4 5 3 48
NH 5 14 4 2 6 5 1 2 39
NJ 1 5 32 49 28 28 5 29 18 20 13 228
NM 1 3 7 5 6 3 8 3 3 39
NY 4 6 38 75 49 70 17 36 41 62 22 420
NC 7 13 27 60 38 30 16 25 36 31 11 294
ND 2 4 17 8 7 3 3 9 4 57
OH 15 17 51 157 96 63 22 46 40 112 71 690
OK 8 15 43 132 74 60 25 46 144 98 33 678
OR 1 4 14 28 6 8 4 12 9 9 2 97
PA 3 7 33 79 48 59 18 48 36 34 16 381
RI 2 2 1 3 2 2 2 3 2 1 20
Sc 5 7 17 23 27 20 12 16 19 26 6 178
SD 2 5 10 13 4 2 4 1 16 8 65
TN 16 20 24 87 79 50 32 40 53 71 23 495
TX 24 56 145 307 218 188 98 155 297 266 109 1863
UT 5 14 2 5 1 4 2 7 40
VT 1 1 1 3 4 3 3 1 1 1 19
VA 8 3 21 37 36 19 12 23 20 20 18 217
WA 2 2 11 28 10 16 5 15 7 14 9 119
WV 2 4 5 31 14 10 4 10 6 5 5 96
WI 25 15 53 151 81 63 15 41 43 148 87 722
WY 1 1 3 1 3 1 1 1 1 13
APO 2 1 3 6
CAN 2 3 5 2 2 4 2 2 4 8 4 38
FOR 3 2 1 2 3 5 3 4 5 2 30
• TOTAL 367 489 1422 3529 2117 1843 746 1349 1805 2524 1385 0 0 17576
P23
• ADVERTISING INQUIRIES - 2004
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Tourist
AY 0
BH & G 36 884 301 121 82 84 178 58 37 1781
Checkmate 10 10
Coun H 352 113 220 75 760
Dest. S 49 477 5 12 2 87 160 792
FC 9 39 678 392 22 808 76 120 55 38 34 2271
LHJ 37 561 177 66 36 88 255 147 77 1444
MP 0
ML 125 97 196 570 572 235 18 115 69 928 688 3613
MN 0
MS 0
MT 0
MVG 0
NATA 67 66 76 173 163 193 158 87 100 129 87 1299
Ozark Vac.com 2 2
Parade 0
MC/Rosie 0
SL 145 238 288 445 862 343 258 433 427 452 271 4162
SNI 469 321 26 816
ST 0
TA 0
• TH 0
TM 0
USA 54 54
VG 0
24-7 V 21 49 62 27 20 72 104 68 52 61 36 572
TOTAL 367 489 1422 3529 2117 1843 746 1349 1805 2524 1385 0 17576
AY - Active Years
BH & G - Better Homes & Gardens
Coun H - Country Home
Dest. S - Destination Success
FC - Family Circle
LHJ - Ladies Home Journal
MC - McCalls
MG - Meeting Guide
ML - Midwest Living
MN - Meeting News
MS - Meeting South
MT - Midwest Traveler
MVG - Midwest Vacation Guide
NATA - NATA Tour Guide
Ozark vacations.com
Parade - Parade
• SL - Southern Living
SNI - State Newspaper Insert
P24
• Advertising Inquiries Pubs by State - November 2004
Dest S State
Check Country Demo Dest S News
BH&G Mate Home Gaz USA FC LHJ MWL NATA SL 24-7 Insert TOTAL
AL 1 1 2 9 1 14
AK 0
AZ 3 1 1 1 5 1 1 13
AR 3 3 1 2 4 10 16 1 13 53
CA 2 7 4 8 6 6 1 34
CO 1 5 2 2 1 11
CT 1 1 1 3
DE 0
DC 1 1
FL 3 3 5 3 9 6 28 3 60
GA 2 3 2 9 16
HI 1 1
ID 1 1
IL 2 4 3 4 121 5 6 4 149
IN 2 2 7 2 1 74 1 4 2 95
IA 1 3 1 2 40 47
KS 2 24 1 3 2 32
KY 1 3 1 5 2 5 17
LA 3 3 1 3 1 4 22 2 1 40
ME 1 1 2
MD 1 1 4 4 10
MA 2 1 2 5
MI 2 10 3 78 2 2 1 98
MN 2 2 2 5 70 3 5 1 90
MS 1 3 1 3 3 14 1 26
• MO 1 3 1 1 2 62 4 12 2 1 89
MT 1 1
NE 3 13 3 1 20
NV 1 1 1 3
NH 2 2
NJ 1 1 2 2 2 3 2 13
NM 1 2 3
NY 2 3 3 7 2 1 4 22
NC 1 1 1 7 1 11
NO 4 4
OH 6 5 1 7 44 2 6 71
OK 3 1 1 4 6 12 1 5 33
OR 1 1 2
PA 1 2 1 4 3 1 4 16
RI 1 1
SC 1 5 6
SO 1 7 8
TN 1 3 5 2 11 1 23
TX 2 9 13 4 5 7 15 48 1 5 109
LIT 0
VT 1 1
VA 3 1 1 1 10 2 18
WA 2 1 2 1 3 9
WV 1 1 1 1 1 5
WI 1 2 3 2 74 3 2 87
WY 1 1
APO 1 2 3
CAN 1 3 4
FOR 2 2
. TOTAL 37 0 75 0 54 34 77 688 87 271 36 26 1385
P25
Tourists Inquiry 2003
JAN IFEBIMARIAPIR MAY JUN JUL AUG SEP OC1 NOV DEC TOTAL
AL 1 2 1 4
AK
AZ 1 1
• AR 13 1 10 8 5 6 9 4 4 1 3 64
CA 2 1 4 4 11
CO 1 1 1 3
CT p
DE p
DC
FL 1 2 1 4
GA 2 2 1 5
HI 1 1
ID p
IL 1 1 1 1 4
IN 1 1 1 3
IA 1 1 2
KS 3 1 3 1 1 2 1 2 1 1 16
KY 1 1 2
LA 2 1 2 1 1 1 1 9
ME p
MD 1 1
MA 0
MI 1 1 2
MN 1 1 2 1 5
MS 1 1 1 3
MO 3 3 2 6 1 3 41 2 2 26
MT 1 1
NE 1 1 1 1 4
• NV 1
NH p
NJ p
NM 1 1 2
NY 2 1 3
NC 1 1
NO p
OH 2 2
OK 6 1 5 3 1 1 2 2 21
OR p
PA 1 1
PR
RI
Sc 1 1
SO
TN 1 1 1 3 6
TX 3 2 6 1 3 5 1 5 2 2 1 31
UT 1 1
VT
VA p
WA 1 1 2
WV _
WI 1 1 2
WY p
• APO
CAN p
FOR 1 1
TOTALI 411 181 41 27 1 '157'181241 28 15 101 101 0 0 247
P26
A & P TOURIST INQUIRIES 2004
JAN FEB MAR APR MAY JUN JUL AUG SEP OCI NOV DEC TOTAL
AL 1 1 2 2 1 4 1 1 13
AK 1 1
AZ 2 3 1 2 2 3 1 14
• AR 24 15 6 18 12 16 11 16 29 16 6 169
CA 3 4 1 4 2 2 2 8 7 3 1 37
CO 1 2 1 3 1 1 9
CT 1 1 1 1 2 6
DE 1 1 2
DC 1 1 _ 2
FL 3 5 3 1 1 4 1 4 5 2 29
GA 3 4 1 1 1 2 1 2 15
HI 0
ID 1 1 2
IL 5 3 1 5 5 3 4 4 5 1 36
IN 1 2 2 4 2 1 1 1 2 1 17
IA 2 2 6 2 2 1 2 3 1 1 22
KS 9 4 2 6 4 1 5 8 4 1 2 46
KY 3 3 6
LA 3 4 6 8 5 7 9 9 2 53
ME 1 1
MD 1 1 1 1 4
MA 1 4 1 6
MI 2 1 1 2 1 1 1 5 1 1 16
MN 1 2 2 3 3 2 1 1 1 16
MS 1 1 1 4 21 1 1 2 2 15
MO 6 4 1 7 6 6 11 10 15 6 2 74
MT 1 1 2
• NE 2 1 2 2 1 1 1 1 3 14
NV 1 1 1 3
NH 0
NJ 1 1 2 1 1 1 1 1 9
NM 1 1 1 1 4
NY 1 1 2 1 3 4 1 2 15
NC 1 1
ND 0
OH 2 1 4 3 2 4 4 3 2 2 27
OK 5 4 3 6 2 2 9 7 14 7 59
OR 1 3 1 1 6
PA 1 1 1 1 2 2 8
PR 0
RI 1 1 2
SC 1 1 1 1 2 6
SD 1 1 1 1 4
TN 1 1 1 1 2 4 2 2 1 15
TX 9 11 4 16 13 5 16 14 13 12 4 117
UT 2 2 1 5
VT 0
VA 1 1 1 3
WA 3 1 2 1 1 1 9
WV 1 2 3 6
WI 2 4 6 3 2 1 2 3 1 24
WY 1 1
• APO 0
CAN 2 1 6 5 14
FOR 1 4 1 1 2 3 12
92 79 30 116 100 75 101 121 137 85 41 0 977
P27