HomeMy WebLinkAbout2004-08-09 - Agendas - Final MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday, Aaugust 9, 2004 at
2 :00 p.m. in the Town Center Conference room.
AGENDA
ADVERTISING AND PROMOTION COMMISSION
August 9, 2004 2 :00 p.m. Town Center
I. Call to Order
A. Introduction of new commissioner — Don Marr
B. Election of new chairman
II. Reports
A. Approval of Minutes for July 12 regular monthly meeting
B. Financial Report
1 . HMR Revenues
2. Financial Statements - Scarbrough and Murtishaw
3. Update from City Attorney re: delinquent tax collection efforts
C. Report from Executive Director — Marilyn Heifner
• D. CVBReport — AllysonTwiggs
E. Town Center Report — Willistine Smith
F. Advertising Agency Report — Brian Clark
III. Old Business
IV. New Business
A. Advertising Agency review
V. Adjourn
•
• ADVERTISING AND PROMOTION COMMISSION
REGULAR MEETING
July 12, 2004
Commissioners Present: Chairman Bob Davis, Dan Coody, Neal Crawford, Pat Gazzola,
Ching Mong, and Curtis Shipley. Commissioners Absent: David McGeady
Staff Present: Willistine Smith and Marilyn Heifner
Chairman Bob Davis called the regular monthly meeting of the Fayetteville Advertising
and Promotion Commission to order on July 12, 2004 at the Fayetteville Town Center
conference room at 2:00 p.m.
MINUTES
Moved by Shipley, second by Coody to approve the minutes of the June 14, 2004 regular
meeting. Motion carried.
FINANCIAL REPORT
HMR collections are up 12.86% over last year same month. Collections were $ 149,466.
Hotels are up 17.59% and restaurants are up 4.79%.
Larry Bilbrey of Scarbrough and Murtishaw presented financial report for June. Moved
• by Shipley, second by Gazzola to approve the financial statements. Motion carried.
CITY ATTORNEY
City Attorney Kit Williams reported that the Prosecutor's office continued their
successful efforts to prosecute and collect delinquent HMR taxes in June. Their efforts
resulted in collecting $8,361 .97 in June for a total of $27, 133.99 year to date.
DIRECTOR'S REPORT
Marilyn Heifner reported that June advertising inquiries are up over previous year.
Internet unique visits for June are up ( 12,652). Per day average visits are 421 .
Arkansas Parks and Tourism will have the See Arkansas First Promotion on Dickson
Street was a success. The A & P Commission will host the 6`h international Cephalopod
Symposium in September. The conference has been held in Europe and this is the first
time in North America. We worked with the Advanced Microelectronics and Phototonics
for Satellites conference held in Fayetteville in June. The Promise Keepers will have
their meeting here in 2005 . It is estimated that they will have 70,000 in attendance.
AAA Southern Traveler will have an article on Fayetteville in the fall.
Richard Alderman and Thomas Campbell will have a meeting on Wednesday to
determine position for lamp poles for the plaza lighting.
• CVB REPORT
• Marilyn reported that Allyson Twiggs was working with the A. S. A. E. convention. She
will be on the A. S. A. E. board this next year as the associate member representative.
Allyson attended a CDME Class on Sports marketing. All Star festival and Coaches
Clinic went well. .
TOWN CENTER REPORT
Willistine Smith reported that Town Center sales were up for June 68.71 % as well as
year-to-date up 14.99%. Collections are up 114.20% for the month and 6.06% year to
date.
The Community Development Block Grant documentary project is on display in the
Town Center lobby this month. Hank Kaminsky also displayed his art during the month.
The Chamber of Commerce 2004 Business Resource Expo was very successful with 78
businesses represented. A group from the Cherokee "Trail of Tears Peace and Dignity
Journey 2004" visited Fayetteville and the Peace Fountain as well as the Trail of Tears
Park, John Ridge House and the public library.
Wal-Mart Shareholders used our facility during their meeting.
AGENCY REPORT
Brian Clark presented the agency report. Tax collections are the highest total ever as are
• unique visits to the website.
The Clinton visit to sign books and the Travel Channel publicity should increase tourism.
OLD BUSINESS
Fireworks Display — The Mayor reported that the City learned a lot. It was a good show
and well attended. Parking was an issue. The newspaper has asked that other venues be
considered such as the Washington County Fair grounds.
Mong congratulated Airport Manager Ray Boudreaux and Air Museum Director Judy
Hammond for a great air show. They had a great attendance and a great program. It was
a very family oriented event.
Bob Davis was thanked for his service on the A & P Commission and as chairman. He is
moving and has resigned from the City Council effective the end of the month.
There being no further business, the meeting was adjourned.
Respectfully submitted,
• Marilyn Heifner
Executive Director
• Advertising and Promotion Commission
For month of July 2004
HMR revenues collected $ 152 ,916.67
Interest revenue 91271 .31
Total Revenues $ 162 , 187.98
Bond Resource Partners - Arbitrage Calculation $ (21080.00)
Bekka Dev. - 2001 /2002 Property taxes (reimb) Plaza (2,947. 18)
Collection expense (31058.33)
CEC Bond Payment (31 ,575.00)
Town Center Bond Payment (241125.96)
Total Expenses $ (630786.47)
Total Check to A&P $ 98,401 .51
•
•
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• HMR Comparison 2003 to 2004
Using Year-End totals per HMR Report
HOTELS
2003 2004 %
Dec 109773.64 12,048.60 11 .83%
Jan 10,638.74 12,397.02 16.53%
Feb 12,140.56 159880.91 30.81 %
Mar 15,371 .78 18,217.06 18.51 %
Apr 16,534.22 179283.48 4.53%
May 16,568.61 19,483.47 17.59%
Jun 18,530.45 22,255.75 20. 10%
100,558.00 1179566.29 16.91 %
Jul 16,031 .25
Aug 160098. 10
Sep 16,875.70
Oct 25,183.66
Nov 16,468.24
RESTAURANTS
2003 2004 %
• Dec 112,143.74 121 t932.28 8.73%
Jan 104, 133.72 114,689.20 10. 14%
Feb 99,436.17 113,449.63 14.09%
Mar 113,299.12 116,089.97 2.46%
Apr 108,157.35 116,906.50 8.08%
May 1149543.92 120,030.66 4.79%
Jun 111 ,410.87 121 ,219.99 8.80%
763,124.89 824,318.23 8.01 %
Jul 109,920.03
Aug 117,824.90
Sep 112,098.50
Oct 127,371 .76
Nov 104,084.85
•
Fayetteville Advertising and Promotion Commission
Fayetteville Town Center
Fayetteville Convention and Visitors Bureau
Financial Statements
July 31 , 2004
•
•
SCARBROUGH
• MURTISHAW, CERTIFIED PUBLIC ACCOUNTANTS, P.A.
2039 Green Acres Rd., Fayetteville, AR 727032619 • Telephone (479) 521-1771 • Fax (479) 4430082 • Home Page: SMCPAS.com
Wesley D. Murtishaw, CPA
Larry H. Bilbrey, CPA
Fayetteville Advertising & Promotion
Fayetteville Town Center
Fayetteville, Arkansas
We have compiled the accompanying balance sheet, statements of revenues and expenditures, and
schedules of general expenditures and special projects of the Fayetteville Advertising and Promotion
Commission, The Fayetteville Town Center, and The Convention and Visitors Bureau as of July 31 , 2004 and
for the seven months then ended in accordance with Statements on Standards for Accounting and Review
Services issued by the American Institute of Certified Public Accountants.
A compilation is limited to presenting in the form of financial statements information that is the representation
of management. We have not audited or reviewed the accompanying financial statements and, accordingly,
• do not express an opinion or any other form of assurance on them .
Management has elected to omit substantially all of the disclosures and the statements of retained earnings
and cash flows ordinarily included in financial statements. If the omitted disclosures and the statements of
retained earnings and cash flows were included in the financial statements, they might influence the user's
conclusions about the entity s assets, liabilities, equity, income, and expenses. Accordingly, these financial
statements are not designed for those who are not informed about such matters.
Scarbrough & Murtishaw, CPAs, P.A.
Certified Public Accountants
Fayetteville, Arkansas
August 3, 2004
•
Members,
American Institute of CPAs Private Companies Practice Section Arkansas Society of CPAs
Fayetteville Advertising and Promotion Commission
• Balance Sheet
As of July 31 , 2004
ASSETS
Current Assets
Cash in Bank of Fayetteville - Town Center $ 57,812.62
Cash in Mcllroy Bank - A & P General 248,055.66
Cash in Bank of Fayetteville - HMR Account 92,978.07
Cash in Mcllroy Bank - A & P Payroll 13,583.24
Cash in Bank - Conv & Visitor Bureau 70,492.20
Investments 2,534,181 .58
Investment Adjustment to Market 31381 .37
Accounts Receivable 71403.36
Accounts Receivable from HMR - Net of Expenses 78,291 .57
Accrued Interest Receivable 21 ,684.26
Total Current Assets $ 3, 1271863.93
Property, Plant, 8, Equipment at Cost
Furniture and Fixtures 9,602.98
• Building Additions 1819875.24
Equipment 160,725.88
Less: Accumulated Depreciation (102,275.03)
Net Property and Equipment 249,929.07
Total Assets $ 3,377,793.00
LIABILITIES AND CAPITAL
Current Liabilities
Payroll Taxes Payable $ 157.78
Accounts Payable 79,423.57
Accounts Payable - Parks HMR 31696.68
Due to Other Funds 41 ,674.54
Total Current Liabilities $ 1249952.57
Capital
Unrestricted Fund Balance 21944,722.59
Current Year Earnings 308, 117.84
Total Capital 312529840.43
• Total Liabilities and Capital $ 3,377,793.00
See Accountants' Compilation Report.
Fayetteville Advertising and Promotion Commission
• Statement of Revenues and Expenditures
Actual vs Budget
Seven Months Ending July 31 , 2004
2004 Month of
2004 Year to Date July 2004
Budget Actual Remaining Actual
Revenues
HMR Tax Revenue $ 11418,952.00 $ 972,113.36 $ 446,838.64 $ 149,466.36
Other Income 1 ,248.07 (11248.07)
Governor's Conference Sponsors 47,775.00 46,789.28 985.72
Total Revenues 11466,727.00 1 ,0209150.71 446,576.29 149,466.36
General Expenditures
General Expenditures (See Schedule) 756,875.00 432,927. 15 323,947.85 43, 182.39
Capital Outlay
Minor Equipment 259000.00 2,076.23 223923.77 27. 17
• Other Revenues (Expenditures)
Interest Income - Investments 85,000.00 53,834.56 31 ,165.44 10,075.01
CEC Bond Excess 204,000.00 2041207.67 (207.67) -
TC Bond Arbitrage Calculation -
CEC Washington County Property Tax (54,000.00) (54,000.00)
Bonds CEC
Bond Payments - Arts Center (41 ,000.00) (40,282.79) (717.21 )
Bond Payments - Town Center (365,320.00) (1683881 .72) (196,438.28) (24, 125.96)
Bond Payments - CEC (289,640.00) (221 ,025.00) (68,615.00) (31 ,575.00)
Interest Expense
Arbitrage Expense
Transfers to Other Funds (2239892.00) (200,000.00) (23,892.00)
Total Other Revenues (Expenditures) (6847852.00) (372, 147.28) (3129704.72) (45,625.95)
Excess Revenues Over
Expenditures (Deficit) $ - $ 213,000.05 $ (213,000.05) $ 60,630.85
•
See Accountants' Compilation Report.
Fayetteville Advertising and Promotion Commission
Schedule of General Expenditures
• Actual vs Budget
Seven Months Ending July 31 , 2004
2004 Month of
2004 Year to Date July 2004
Budget Actual Remaining Actual
General Expenditures
Salaries & Wages $ 58,750.00 $ 33,644.84 $ 25,105. 16 $ 4,833.90
Payroll Tax Expense 61000.00 21932.07 31067.93 368.44
Insurance 129000.00 57085.58 61914.42 637.79
401 (k) Company Match 21500.00 11219.36 11280.64 145.02
Car Allowance 31600.00 21100.00 11500.00 300.00
Materials and Supplies 1 ,000.00 251 .81 748.19 106.52
Publications & Dues 11200.00 963.95 236.05
Postage 15,000.00 61574.49 81425.51 11258.29
Professional Services 12,200.00 7,000.00 51200.00 11000.00
Collection Expense 32,000.00 19,542.39 12,457.61 2,989.33
Bond Paying Agent Fees 4,500.00 1 , 125.00 31375.00
Kamensky Fountain Maintenance 6,000.00 - 61000.00
New Brochures 30,000.00 5,364.94 24,635.06
Travel and Training 21000.00 238.79 11761 .21 -
Depreciation Expense - 11 , 135.96 (11 ,135.96) 19590.85
• Advertising and Marketing 2503000.00 129,862.71 120,137.29 89182.90
Airport Information Booth 41800.00 31600.00 11200.00 11200.00
Interspace Airport Advertising 53100.00 2,465.70 21634.30
Website Update 10,000.00 21390.00 71610.00
Signage - Tourism 10,000.00 - 10,000.00 -
Special Projects (See Schedule) 290,225.00 197,429.56 92,795.44 209569.35
Total General Expenditures $ 756,875.00 $ 432,927.15 $ 323,947.85 $ 43,182.39
•
See Accountants' Compilation Report.
Fayetteville Advertising and Promotion Commission
Schedule of Special Projects
• Actual vs Budget
Seven Months Ending July 31 , 2004
2004 Month of
2004 Year to Date July 2004
Budget Actual Remaining Actual
Special Projects
Air Museum 20,000.00 15,000.00 51000.00
Bikes, Blues, BBQ 259000.00 25,000.00 -
Botanical Garden Society 15,000.00 15,000.00
Town Center Garden Maintenance 17,500.00 10,208.31 7,291 .69 11458.33
Walton Arts Center 61000.00 61000.00
NWA B.E.S.T. 11300.00 11300.00
H. S. Coaches Clinic 13,500.00 13,500.00
Saturday of Champions 3,000.00 3,000.00
State Soccer Championship 13000.00 1 ,000.00
Holiday Hoops 109000.00 109000.00 102000.00
Joe Martin Stage Race 71500.00 7,500.00
All Star Games 93000.00 91000.00
Ozark Blues Society 51000.00 51000.00
Brumley Gospel Sing 15,000.00 - 15,000.00
Downtown Dickson Enhancement Project - 520.95 (520.95)
First Night Fayetteville 10,000.00 10,000.00 - -
• Rural Mountain Producers Exchange 61000.00 _ 69000.00
DDEP Fine Arts Festival 39500.00 39500.00
Ozark Valley Triathlon 41000.00 41000.00 41000.00
Lights of the Ozarks 202000.00 - 20,000.00 -
American College Theatre Festival 22400.00 21400.00 -
Council for the Adv of Science Writers 21100.00 21100.00 -
Govemor's Conference 47,775.00 46,789.28 985.72
Art Car Weekend 41500.00 - 41500.00
Chile Pepper Cross Country Festival 3,500.00 39500.00
Diamond Classic Baseball Tournament 750.00 750.00
Evergreen Cemetery Fence 10,000.00 10,000.00 -
Heritage Trail Partners 51000.00 49250.00 750.00
Lewis & Clark Urban Adventure Race 21000.00 21000.00
Pagnozzi Charities 31000.00 3,000.00
UA Baseball Regionals 5,000.00 5,000.00
Walton Arts Center Ext. Banners 9,900.00 9,900.00 -
Washington County Historical Society 2,000.00 1 ,611 .02 388.98 1 ,611 .02
Fourth of July Fireworks 3,500.00 (3,500.00) 31500.00
Total Special Projects $ 2909225.00 $ 197,429.56 $ 92,795.44 $ 20,569.35
•
See Accountants' Compilation Report.
Fayetteville Town Center
Statement of Revenues and Expenditures
is
Actual vs Budget
Seven Months Ending July 31 , 2004
2004 Month of
2004 Year to Date July 2004
Budget Actual Remaining Actual
Revenues
Rental Income $ 269,694.57 $ 156,610.97 $ 113,083.60 $ 14,119.03
Daily Parking 5,OOO.00 33376.00 11624.00 814.00
Parking Leases 30,000.00 25,751 .86 41248. 14 81814.86
Other Income 500.00 6,680.00 (61180.00) 300.00
Sales Tax Expense (11071 .30) (11071 .30) -
Less Returns & Allowances - (1 ,264.41 ) 1 ,264.41
Total Revenues 304, 123.27 191 , 154.42 112,968.85 24,047.89
General Expenditures
General Expenditures (See Schedule) 378,285.31 211 ,390.84 166,894.47 26,910.85
• Capital Outlay
Other Revenues (Expenditures)
Interest Income - Checking 269.69 95.49 174.20 20.79
Transfers From Other Funds 739892.35 50,000.00 23,892.35
Total Other Revenues (Expenditures) 741162.04 50,095.49 24,066.55 20.79
Excess Revenues Over
Expenditures (Deficit) $ 0.00 $ 29,859.07 $ (29,859.07) $ (21842. 17)
•
See Accountants' Compilation Report.
Fayetteville Town Center
Schedule of General Expenditures
• Actual vs Budget
Seven Months Ending July 31 , 2004
2004 Month of
2004 Year to Date July 2004
Budget Actual Remaining Actual
General Expenditures
Salaries & Wages $ 1651271 .00 $ 87,921 .09 $ 77,349.91 $ 12,321 .69
Payroll Tax Expense 20, 138.06 91912.27 10,225.79 11331 .75
Insurance 21 ,250.00 91155.91 12,094.09 (23.31 )
401 (k) Company Match 4,602. 15 11646.55 2,955.60 143.62
Commissions 25,583. 18 10,362.68 15,220.50 31047.50
Materials and Supplies 6,000.00 23735.31 3,264.69 36.94
Credit Card Discounts 500.00 551 .33 (51 .33) 92.87
Public Notification 100.00 - 100.00 -
Publications & Dues 250.00 455. 10 (205. 10)
Postage - 185.58 (185.58)
Post Office Box Rent 125.00 126.00 (1 .00) -
Water 79234.65 31933.41 31301 .24 994.36
Gas 99786.70 7,833.84 11952.86 70. 14
Electricity 56,480.90 27,810.80 28,670.10 41703.71
• Cable 914. 10 543.34 370.76 81 .70
Telephone 8,549.20 4,797.38 31751 .82 617.94
Insurance - Building 7,500.00 71500.00
Taxes and Licenses 29500.00 11500.00 11000.00
Linens 11 ,250.37 71099.85 41150.52 878.66
Repairs and Maintenance 25,000.00 15,960.75 99039.25 1 ,022.43
Special Projects 21500.00 53671 . 13 (39171 . 13)
Advertising and Marketing 2,500.00 21024.84 475. 16
Travel and Training 250.00 27.72 222.28
Depreciation Expense 11 , 135.96 (11 ,135.96) 11590.85
Total General Expenditures $ 378,285.31 $ 211 ,390.84 $ 166,894.47 $ 26,910.85
•
See Accountants' Compilation Report.
Fayetteville Convention and Visitors Bureau
Statement of Revenues and Expenditures
• Actual vs Budget
Seven Months Ending July 31 , 2004
2004 Month of
2004 Year to Date July 2004
Budget Actual Remaining Actual
Revenues
Bus Tours $ 11500.00 $ 554.00 $ 946.00 $
Partnership Income 11500.00 11800.00 (300.00) 300.00
Special Projects - Sponsorships 500.00 500.00
Brumley Shuttle 11500.00 - 11500.00
Other Income 288. 17 (288. 17)
Total Revenues 5,000.00 2,642. 17 21357.83 300.00
General Expenditures
General Expenditures (See Schedule) 163,700.00 87,683.70 76 ,016.30 10,296.01
Capital Outlay
•
Other Revenues (Expenditures)
Interest Income - Checking 125.00 300.25 (175.25) 27.51
Transfers from Other Funds 158,575.00 150,000.00 81575.00 -
Total Other Revenues (Expenditures) 158,700.00 150,300.25 8,399.75 27.51
Excess Revenues Over
Expenditures (Deficit) $ - $ 65,258.72 $ (65,258.72) $ (99968.50)
•
See Accountants' Compilation Report.
Fayetteville Convention and Visitors Bureau
Schedule of General Expenditures
• Actual vs Budget
Seven Months Ending July 31 , 2004
2004 Month of
2004 Year to Date July 2004
Budget Actual Remaining Actual
General Expenditures
Salaries & Wages $ 73,750.00 $ 42,320.88 $ 31 ,429. 12 $ 6,045.84
Payroll Tax Expense 81000.00 3,959.52 41040.48 459. 10
Health Insuance 17,000.00 8,348.70 81651 .30 924.02
401 (k) Company Match 3,000.00 19269.66 11730.34 181 .38
Materials and Supplies 6,000.00 21047.09 31952.91 483.24
Office Expense/Printing 29500.00 11239.58 1 ,260.42
Publications & Dues 1 ,850.00 125.00 11725.00
Postage 150.00 126.00 24.00 126.00
Telephone 59200.00 11858.15 3,341 .85 288.83
Rent 69000.00 41000.00 21000.00 500.00
Convention Development 259000.00 10,085.59 14,914.41 1 ,078.22
• Special Projects - _
Repairs and Maintenance 250.00 915.96 (665.96)
Travel and Training 15,000.00 11 ,387.57 31612.43 209.38
Total General Expenditures $ 163,700.00 $ 87,683.70 $ 76,016.30 $ 10,296.01
•
See Accountants' Compilation Report.
DIRECTOR'S REPORT
• July, 2004
INQUIRY RESPONSES
Advertising Responses
July 2004 — 2117 Year to date 2004 — 11 ,884
July 2003 — 629 Year to date 2003 — 12,049
Tour Packets
July 2004 — 118 Year to date 2004 - 858
Tourist Inquiries
July 2004 — 125 Year to date 2004 — .1099
July 2003 — 256 Year to date 2003 — 1953
Relocation Inquiries
July 2004 — 58 Year to date 2004 — 377
July 2003 — 106 Year to date 2003 — 551
July Total Advertising Inquiries
2004 — 2418 2003 — 991
Year to Date Total Advertising Inquiries
2004 — 13,945 2003 — 14,553
• Internet Inquiries
July 2004 — 614,522 hits July 2003 — 411 ,893 hits
July 2004 unique visits — 13, 153 July 2003 unique visits — 7,533
July 2004 per day average visits — 424 July 2003 per day average visits - 243
JULY ACTIVITY
Tourism Activities — America in Bloom judges visit
Fourth of July Fireworks — Bridget Elkins
Tony Wappel — Washington County Courthouse 100`h anniversary
Tai Chi — Town Center plaza on T/T mornings
Relations with Other Tourism — America in Bloom meetings
Heritage Trail partners
NATA advertising meeting
Downtown Dickson Partnership — Eileen Roufa
Rodeo of the Ozarks — Janet Edwards
Washington County Historical Society — Ann Sugg
Robert Jester, Kara - Parks & Recreation, Hot Springs — parks HMR
• Greg Nabholtz — Weideker Village
Jamey — Taylor Mack — BBBQ
Relations with Media — HMR to Crystal Cody
Travel Channel production team, Mike Mathis Productions
• AAA Southern Traveler — proof _
Kevin Holtzworth — Midwest Living
Arkansas Business Publishing Group — update T. C. listing
Benton County Record — Michael Roe
Tanya, NBC 24/51 — Golden Corral
Bill Bowden — Arkansas Business Journal
Janet Wilson — The Statesman newspaper, Austin, TX
Drew — NWA Times — article on Collins Haynes
Cassandra Barnett - Channel 5 - new hotel
Arkansas NBC News — Sydney — new hotel
A & P — Interspace Advertising
Arkansas National Bank — economic impact of Bikes, Blues and BBQ
Brent McCord, Ft. Smith — HMR
Jean Jacobson, Jacobson Tours — sales tax
Beth Brown — ARVEST
Susan Jordan — So. Arkansas Community College — visit of Dr. Cathy Matlock
Chris Samuel - Flake and Curtis - commercial restaurant sales
Town Center — Plaza Lighting
Rick Valmer — safety harness for lift
Miscellaneous — Chamber of Commerce tourism committee
• City Council meeting with Gary and Maureen Fancher, Sody's
Tax Incremental Financing meeting
Marilyn — Governor Huckabee's scheduler
Jean Hughes — U of A tourism class
HMR Collections — July (June sales)
Sodexho Operations
Radisson Hotel
Golden Corral
The Olive Garden
Red Lobster
Clarion
Chili 's Restaurant
Jose's
Chick-Fil-A
Penguin Ed's
Hampton Inn
Ruby Tuesday
McDonald's — Joyce
Inn at Camall Hall
• McDonald's #10937
• Monthly Advertising Inquiries by State - 2004
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
AL 15 16 28 60 34 35 15 203
AK 1 5 2 5 2 15
AZ 7 3 14 31 18 20 3 96
AR 12 23 66 124 95 110 66 496
CA 16 10 71 139 63 105 30 434
CO 2 2 21 44 14 20 7 110
CT 2 2 15 17 8 10 8 62
DE 2 10 3 1 4 20
DC 1 2 2 1 2 1 9
FL 16 12 41 122 85 85 32 393
GA 7 50 26 54 46 54 19 256
HI 3 2 3 8
ID 5 9 6 6 3 29
IL 22 24 122 334 200 119 32 853
IN 12 14 40 155 85 48 19 373
IA 8 17 43 117 49 32 13 279
KS 10 5 43 83 39 44 7 231
KY 5 10 21 54 33 29 13 165
LA 17 22 37 93 87 63 41 360
ME 1 2 4 2 7 2 18
MD 3 4 15 27 16 25 6 96
MA 4 5 11 36 12 14 5 87
MI 21 24 54 192 91 63 17 462
MN 12 11 43 119 46 39 15 285
MS 10 17 28 62 56 43 30 246
MO 30 25 101 240 147 105 49 697
• MT 3 4 2 4 1 14
NE 3 8 16 62 22 17 6 134
NV 1 5 10 6 7 3 32
NH 5 14 4 2 25
NJ 1 5 32 49 28 28 5 148
NM 1 3 7 5 6 22
NY 4 6 38 75 49 70 17 259
NC 7 13 27 60 38 30 16 191
NO 2 4 17 8 7 38
OH 15 17 51 157 96 63 22 421
OK 8 15 43 132 74 60 25 357
OR 1 4 14 28 6 8 4 65
PA 3 7 33 79 48 59 18 247
RI 2 2 1 3 2 2 12
Sc 5 7 17 23 27 20 12 111
SD 2 5 10 13 4 2 36
TN 16 20 24 87 79 50 32 308
TX 24 56 145 307 218 188 98 1036
UT 5 14 2 5 1 27
VT 1 1 1 3 4 3 13
VA 8 3 21 37 36 19 12 136
WA 2 2 11 28 10 16 5 74
WV 2 4 5 31 14 10 4 70
WI 25 15 53 151 81 63 15 403
WY 1 1 3 1 3 9
APO 2 1 3
CAN 2 3 5 2 2 4 2 20
FOR 3 2 1 2 3 5 3 19
• TOTAL 367 489 1422 3529 2117 1843 746 0 0 0 0 0 0 10513
• Dest S Advertising Inquiries Pubs by State -�lu62004
Ozark
Demo Dest S Vac.
BH&G Gaz USA FC LHJ MWL NATA SL 24-7 Com TOTAL
AL 3 2 8 2 15
AK 2 2
AZ 3 3
AR 3 11 2 31 15 4 66
CA 3 3 13 7 4 30
CO 4 1 1 1 7
CT 5 1 1 1 8
DE 1 1 2 4
DC 1 1
FL 2 2 2 9 15 2 32
GA 3 2 1 1 12 19
HI 0
ID 1 2 3
IL 5 2 2 4 7 5 7 32
IN 2 4 2 2 2 3 4 19
IA 2 2 1 1 3 1 3 13
KS 2 1 1 2 1 7
KY 1 1 2 1 1 6 1 13
LA 1 1 9 24 6 41
ME 1 1 2
MD 1 1 1 3 6
MA 2 1 1 1 5
MI 2 2 8 3 2 17
MN 4 4 1 2 1 3 15
MS 2 2 2 2 18 4 30
• MO 6 1 3 4 3 7 13 11 1 49
MT 1 1
NE 1 1 3 1 6
NV 2 1 3
NH 1 1 2
NJ 1 1 2 1 5
NM 0
NY 4 1 1 4 3 3 1 17
NC 2 3 2 1 5 3 16
ND 0
OH 5 4 3 2 2 4 2 22
OK 6 15 4 25
OR 1 1 1 1 4
PA 4 6 1 1 4 2 18
RI 1 1 2
Sc 1 3 1 2 5 12
SO 1 1 2
TN 4 2 1 2 18 5 32
TX 5 4 2 20 52 15 98
UT 1 1
VT 0
VA 1 2 1 1 5 2 12
WA 1 2 2 5
WV 1 1 2 4
WI 3 2 2 5 3 15
WY 0
APO 0
CAN 1 1 2
• FOR 2 1 3
TOTAL 82 12 0 76 36 18 158 258 104 2 746
• ADVERTISING INQUIRIES - 2004
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Tourist
AY 0
BH & G 36 884 301 1221
Dest. S 49 477 526
FC 9 39 678 392 22 1140
LHJ 37 561 177 775
MP 0
ML 125 97 196 570 572 1560
MN 0
MS 0
MT 0
MVG 0
NATA 67 66 76 173 163 545
OK 0
Parade 0
MC/Rosie 0
SL 145 238 288 445 862 1978
SNI 0
ST 0
TA 0
TH 0
TM 0
• USA 0
VG 0
24-7 V 21 49 62 27 20 179
TOTAL 367 489 1422 3529 2117 0 0 0 0 0 0 0 7924
AY - Active Years
BH & G - Better Homes & Gardens
Dest. S - Destination Success
FC - Family Circle
LHJ - Ladies Home Journal
MC - McCalls
MG - Meeting Guide
ML - Midwest Living
MN - Meeting News
MS - Meeting South
MT - Midwest Traveler
MVG - Midwest Vacation Guide
NATA - NATA Tour Guide
OK - Oklahoma Today
Parade - Parade
SL - Southern Living
SNI - State Newspaper Insert
• ST - Southern Traveler
TA - Travel America
TH - Travel Holiday
A & P TOURIST INQUIRIES 2004
JAN FEB MAR APR MAY JUN JUL AUG SEP OCTNOV DEC TOTAL
AL 1 1 2 2 11 1 1 7
AK 1 0
• AZ 2 3 1 2 8
AR 24 15 6 18 12 16 11 102
CA 3 4 1 4 2 2 2 18
CO 1 2 1 3 7
CT 1 1 _ 2
DE 1 1
DC 1 1 2
FL 3 5 3 1 1 41 17
GA 3 4 1 1 11 10
HI 0
ID 0
IL 5 3 1 5 5 3 4 26
IN 1 21 21 4 2 1 1 13
IA 2 2 6 2 2 1 15
KS 9 4 2 6 4 1 5 31
KY 3 3
LA 3 4 6 81 5 7 33
ME 1 1
MD 1 1 1 3
MA 1 4 1 6
MI 2 1 1 2 1 1 8
MN 1 2 2 3 3 11
MS 1 1 1 4 2 1 10
MO 6 4 1 7 6 6 11 41
MT 1 1
• NE 2 1 2 2 1 1 9
NV 1 1 2
NH 0
NJ 1 1 2 1 1 1 7
NM 1 1 1 3
NY 11 1 2 1 3 8
NC 1 1
ND 0
OH 2 1 4 3 2 4 16
OK 5 4 3 6 2 2 9 31
OR 1 3 4
PA 1 1 1 1 2 6
PR 0
RI 1 1 2
SC 1 1 1 _ _ 3
SD 1 1 1 1 4
TN 11 1 1 1 2 6
TX 9 11 4 16 13 5 16 74
UT 0
VT 0
VA 1 1 2
WA 3 1 2 1 1 1 9
WV 1 2 3
WI 2 4 6 3 2 1 18
WY 1 1
• APO 0
CAN 2 2
FOR 1 4 1 g
92 79 30 1:1 :6�1 100 75 101 00 0 0 0 593
Jan IFeb Mar jApr May June July Aug
AAA 1
AARP
AR Tourism 4 2 2
• BBB I 1 —
Brumley 3 3 12
Country Home 6
e-mail 1 1 7 9 11
Family Circle 2 4 1
intern 6
LOTO _
NATA 2 _
Midwest Living 2 1 3
Newspaper Insert 1
Parade
So.Liv 3
Rosie
USA
Places Rated
Travel Holiday
HGTV
2417 Vac
25 17 0 5 0 0 39 0
Tour Packets 206 96 353 46 39 118
these aren't in thinquiry count
•
•
Tourists Inquiry 2003
JAN FEB MAR JAPR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
AL 1 1
AK
• AZ 11
AR 13 1 10 8 5 6 9 52
CA 2 1 4 4 11
CO 1 1 1 3
CT 0
DE 0
DC
FL 1 1
GA 2 2
HI 1 _ 1
ID 0
IL 1 1 1 3
IN 1 1 1 3
IA 1 1 1
KS 3 1 3 1 1 2 1 12
KY 1 1 2
LA 2 1 2 1 6
ME 0
MD 0
MA 0
MI 1 1 2
MN 1 1 2 1 5 _
MS 1 1 1 3
MO 3 3 2 6 1 3 18
MT 1 1
• NE 1 1 2
NV 1 _
NH 0
NJ 0
NM 0
NY 1 2 1 3
NC 1 1
ND 0
OH 2 2
OK 6 1 5 3 1 16
OR 0
PA 1 — 1
PR
RI
Sc 0
SD
TN 1 1 1 3
TX 3 2 6 1 3 5 1 21
UT 0
VT --
VA 0
WA 1 1 2
WV
WI 1 1 _ 2
WY 0
• APO
CAN 0
FOR 1 1
TOTALI 411 18 41 27 15 18 24 0 0 0 0 0 01 184
Relocation Inquiry 2004
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
AL 1 1 1
• AK 1
AR 8 8 4 13 3 13 5 _
AZ 2 3 2 5
CA 4 3 6 9 3 4 8
CO 1 2 2 1 1 1
CT 11 1 1 2
DC 1
DE 4
FL 2 3 4 1 2
GA 1 1 2 1 2
HI 1
ID
IL 1 1 2 4 2 1
IN 1 2 2 1
IA 31 1 1 1 2
KS 1 2 1 21 2
KY 1 1 2
LA 1 1 1 1 2 3
ME 1
MD 1
MA 1 1 1
MI 1 2 2
MN 1 1 4 1 1
MS 1 1 3 2 1
• MO 3 3 4 2 3 31 3
MT
NE 11 1 2 1 2
NV 2 1 2
NH
NJ 1 1 _
NM 2 1 1 1
NY 1 3 1
NC 1 1 3
NO 2
OH 4 2 1 2
OK 5 2 5 10 2 3
OR 2 1
PA 1 1
RI 1
SC 1 1
SO 1 1 1 21 1
TN 3 3 2 1 1
TX 1 2 6 5 3 6 8
UT 1 1
VT
VA 1 1 1 2
WA 1
WV 1
WI 1 2 1 1 2
•
AP 1
APO _
CAN 1
FOR 1
Total 1 461 461 631 791 331 521 581 01 01 01 01 01 3771
Fayetteville A&P www.fayettevilletourism.com - Last 12 Months Page 1 of 1
Fayetteville A&P www . fayettevilletourism.com
• Summary Period: Last 12 Months
Generated 03-Aug-2004 23:59 CDT
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Au_2004 DmUaK 9997F 433 1027 235591 1299 29993 52226 62701
302004 19823 17050 9869 424 6979 2346272 13153 3059621 528578 614522
Jun 2.00420235 17300 9946 421 6742 2300769 12652 298391 519001 607051
Ma 2004 16589 14155 8110 349 56 )( 1941670 10848 251440 4388(16 514264
A r2o(m 15324 13049 7036 2 )4 5180 18270718826 211105 391492F 459732
Mar 2004 16731 14126 8126 279 5216 20>0695F 8661 2519131 4379291 518661
Feb 2004 15040 12642 70 ; ]IF 259 4629 1738380F 7539 203924 366619 436182
Jan 2004 13112 11119 6392 225 4270 1600854F 6980 198165 344694 406483
Dec200} 9390 7972 4826 F 186 F3626 1126378 5778 1496111 247162 291094
Nov 2003 10052 86+0 5317 218 4046 1165047F 6567 159515 258905 301568
Oct 2003 14483 12275 7151 277 E74 1755512F 8616 221699 380533 448979
Sep 2QU 8596 206599 378194 446958
Totals 19871042 99515 2488317 4344139 5108195
Generated by Webalizer Version 2.01
•
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Fayetteville Town Center, Manager's Activity Report
June 1 , 2004 to June 30, 2004
CORRECTED REPORT —refer to *asterisk
• Sales: ,
JUNE JUNE Month YTD YTP YTD
2003 (base) 2004 % Change 2003 2004 % Change
Sales 9 8 (11 %) 77 85 10.3%
# executed contracts by log date — GL
Complete Events (Paid/Sponsored) 20 16 (20%) 84 81 (.036%)
EMS Calendar - attached
Sales 16,830.00 28,394.00 68.71 % $102,587.88' 137,325. 17 33.86%
$ executed contracts b to date — GL
Collections '* 169535.46 35,412. 15 114. 16% $119,007. 14' 143,772.35 20.80%
$ - Payment Lo
Credit (29208.00) (639.41 ) NA ($7,230.00) (51194.41 ) NA
$ - GL
Average per event 1 ,870.00 3,549.25 NA $1 ,332.31 $1 ,615.59 NA
$ Sales / # Sales
We collected $35,412.15 for rentals, incidentals and service charges in June bringing our YTD collections to
$137,325. 17. This amount leaves us at 53.30% of our 2004 goal (269,694.57) and represents an increase of
$18,876.69 from June 2003 collections and an increase of $24,765.21 ' over 2003 YTD collections. The major portion
of this increase resulted from the Wal-Mart Special Events at the Town Center June 3, 2004.
Operations Items:
• No major issues to report.
• Continue to address scheduled preventative maintenance issues.
• Replaced thermostat in Mockingbird
•
Marketing, Sales and Public Relations:
• CDBG Documentary Project display in lobby (Community Development Block Grant - Alejando Aviles) —
presentation by Mayor Dan Coody
• 2004 Business Resource Expo — 78 businesses represented
• Cherokee "Trail of Tears Peace & Dignity Journey 2004" runners
• Town Center Lobby — Announcement of the new Development Director, Steven Rust
Event List:
• Walmart Shareholders Special Event • Henderson State — Coaches Clinic
• Hawkins Wedding Reception • Twin Rivers Foods
• Nickell Wedding Reception • Collins/Ridenoure Wedding Reception
• Mallard 501h Wedding Anniversary Reception 0 Washington Regional Medical Ctr
• Chamber of Commerce Business Expo • Herrera 15th Birthday Party
• Melton Bon Voyage Party Day Wedding Reception
• Vinagre/Ward Wedding Reception . Dearien Birthday Party
• Health Partners
• Hank Kaminsky Reception
•
Fayetteville Town Center, Manager's Activity Report
July 1 , 2004 to July 31 , 2004
• Sales:
JULY JULY Month YTD YTD YTD
2003 (base) 2004 % Change 2003 2004 % Change
Sales 11 19 73% 88 104 18. 18%
# executed contracts b to date — GL
Complete Events (Paid/Sponsored) 10 13 30% 94 94 0
EMS Calendar - attached
Sales
$ executed contracts by log date — GL 11 ,470.00 23,405.53 1 104.05% $114,057.88 160,730.70 40.9%
Collections " 14,861 .94 14,119.03 (.04%) $1330869.08 157,891 .38 17.94%
$ - Payment Lo
Credit (11000.00) NA ($89230.00) (51194.41 ) NA
$ - GL
Average per event 11042.73 1 ,231 .87 NA $1 ,296. 11 $1 ,545.49 NA
$ Sales / # Sales
We collected $14, 119.03 for rentals, incidentals and service charges in July bringing our YTD collections to
$157,891 .38. This amount leaves us at 58.54% of our 2004 goal (269,694.57) and represents an increase of
$24,022.30 over 2003 YTD collections. Sales for July 2004 compared to July 2003 represents a 104.5% increase.
Operations Items:
• Leak in lobby area has been repaired. Issue was a small area of coating on building had loosened, allowing
water to enter and travel along a steel beam and leaking onto the ceiling area.
• Air conditioning issue in administrative offices has been resolved and repaired. A new compressor was
installed. Compressor was still under warranty.
• • Continue to address scheduled preventative maintenance issues.
Marketing, Sales and Public Relations:
• Sales staff making contact with 2003 Holiday Celebration clients and have been successful in rebooking
• Final stages for planning and budgeting for the 2004 Haunted House event
• Targeting schools for class reunions
• Word of Mouth marketing is one of the best sources of business and that is certainly happening at The
Center. We continue to receive excellent evaluation reports as well as clients calling to inquire about our
facility after attending an event, or a friend, family member or colleague recommends us.
• Retirement reception for Chief Hoyt of the Fayetteville Police Department.
Event List:
• BounkhongNega Wedding Reception 0 First Christian Church Dr. Johnson Retirement
• Tenas Wedding Reception • Arkansas 4-H O'Rama
• Beach/Gebhart Wedding Reception & Chief Hoyt Retirement Reception
• ASAE Expo • Hernandex 15th Birthday Celebration
Fox Wedding Reception • Hickman Rehearsal Reception
• Barger/Rahn Wedding Reception • Massey/Bramlett Wedding Reception
• Ryan Gibson Leukemia Fundraiser
•