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Home My WebLink About2004-02-09 - Agendas - Final MEETING NOTICE The Advertising and Promotion Commission will meet on Monday, February 9, 2004 at 2:00 p.m. in the Town Center Conference room. AGENDA ADVERTISING AND PROMOTION COMMISSION February 9, 2004 2:00 p.m. Town Center I. Call to Order — Chairman Bob Davis II. Reports A. Approval of Minutes for January 12, 2004 regular monthly meeting B. Financial Report 1 . HMR Revenues 2. Financial Statements - Scarbrough and Murtishaw 3. Update from City Attorney re: delinquent tax collection efforts C. Report from Executive Director — Marilyn Heifner D. CVB Report — Allyson Twiggs E. Town Center Report — Denise Bembenek • F. Advertising Agency Report — Brian Clark III. Old Business IV. New Business V. Executive Session for Personnel Matter — Marilyn Heifner review VI. Adjourn Enclosed: Governor's Conference registration packet • • MEETING NOTICE The Advertising and Promotion Commission will meet on Monday, February 9, 2004 at 2:00 p.m. in the Town Center Conference room. AGENDA ADVERTISING AND PROMOTION COMMISSION February 9, 2004 2:00 p.m. Town Center I. Call to Order — Chairman Bob Davis II. Reports A. Approval of Minutes for January 12, 2004 regular monthly meeting B. Financial Report 1 . HMR Revenues 2. Financial Statements - Scarbrough and Murtishaw 3. Update from City Attorney re: delinquent tax collection efforts C. Report from Executive Director — Marilyn Heifner D. CVB Report — Allyson Twiggs E. Town Center Report — Denise Bembenek . F. Advertising Agency Report — Brian Clark • III. Old Business IV. New Business ,I V. Executive Session for Personnel Matter — Marilyn Heifner review VI. Adjourn Enclosed: Governor's Conference registration packet m mac- 7n A . $ A P Yh� 15 CEG ic� l � o 72 , 213 . 34 0. 5.'ajg�" m-)"nA l/k actitar+e[� 52o . 87 � nd f3afa� 1196 335jo sQ+t,jr. �. Pa� � - cC-G µg, 5ti8. to i , z2. 3•ss?o Q Ge e Bv �.�La 4D , 2ga • T9 oat PAVVA,,r-4 -vnau .ci +•di g9G7. 31 aoo5 �X�iD, oDo l�.r�5°le) Pl • ADVERTISING AND PROMOTION COMMISSION REGULAR MEETING January 12, 2004 Commissioners Present: Chairman Bob Davis, Dan Coody, Pat Gazzola, David McGeady, Ching Mong, and Curtis Shipley. Commissioners Absent: Neal Crawford Staff Present: Denise Bembenek, Marilyn Heifner, and Allyson Twiggs Chairman Bob Davis called the regular monthly meeting of the Fayetteville Advertising and Promotion Commission to order on January 12, 2004 at the Fayetteville Town Center conference room at 2 :00 p.m. MINUTES Moved by Shipley, second by Gazzola to approve the minutes of the November 10, 2003 regular meeting and add to minutes of November 3 special meeting to approve the funding for 2003 for NWA BEST and make budget adjustment. Motion carried. FINANCIAL REPORT Wes Murtishaw, Scarbrough & Murtishaw presented financial report for December. • Moved by Shipley, second by Gazzola to approve the financial statements. HMR collections for the month of November were $ 154,821 .72, representing a 14% increase and collections for December were $ 128,205, a 7% increase. Total collections for 2003 were $ 1 ,556, 517, a 4.52% increase. Moved by Shipley, second by Mong that the financial statements be accepted. Motion carried. CITY ATTORNEY City Attorney Kit Williams reported that collections of unpaid taxes for 2002 and 2003 were in excess of $ 150,000. Primarily City Prosecutor Casey Jones and his office collected most of those. During 2003, over $50,000 in overdue HMR taxes were collected. Williams said that through persistence of Town Center staff, his office, and city accounting department all out-of-town caterers are now in compliance with our HMR ordinances. DIRECTOR'S REPORT Marilyn Heif ier discussed her A & P activities for December. SBC yellow pages cover will feature Old Main skyline photo provided by A & P. She and Denise met with Principal Insurance representatives regarding change in deductible for employees. A meeting with Radisson, CCE, CVB, and Agency resulted in plans started for program to • tie into Clinton Library opening in Little Rock. She and Tracy Lamar handled all choir nights scheduled during Lights of the Ozarks. She prepared a Keep Arkansas Beautiful • Award with Brian Pugh from the City CVB REPORT Allyson Twiggs reported that three partners had been signed — Ranalli Farms, Residence Inn (Spr.) and Perry's Passin'Thru. CVB is helping with ticket sales for Tyson Track meet Feb. 14. Governor's Conference plans are coming together. McKee Baking will sponsor a morning break. Allyson introduced Carol Tassig, a UA graduate student who will be helping with the Governor's Conference as a class project. TOWN CENTER REPORT The Town Center contracted sales for 2003 were down 12.8%; however collections were up 13.8%. "Pretty in Pink, a Susan G. Komen metropolitan fashion show will be held at the Town Center Feb. 7. AGENCY REPORT Brian Clark explained that though traditional inquiries are down, there were 73,000 unique visits to the web site in 2003. Outdoor advertising on billboards was discussed. Consensus of the Commission was not to pursue use of billboards as a medium for advertising at the present time. OLD BUSINESS • All Star Games reconsideration of 2004 funding request Moved by Shipley, second by Gazzola to increase funding for All Star Games and Coach's Clinic by $5,000. Motion carried. NEW BUSINESS Mayor Coody addressed the darkness of the Town Center plaza. The spot lighting and the foot lighting still does not provide enough light. Marilyn will contact Richard Alderman and bring several concepts to the next meeting. Because of time restraint, review of Marilyn Heifner will be done at the February meeting. There being no further business, the meeting was adjourned. Respectfully submitted, Marilyn Heifner Executive Director • • Advertising and Promotion Commission For month of January 2004 HMR revenues collected $ 1359929.90 Interest revenue 1 ,372.47 Void Stale ck#286172 Pro-Con Services 19248.07 Total Revenues $138,550.44 Collection expense -$2,718.60 Excess to Arts Center Bonds -$40,282.79 CEC Bond Payment -31 ,575.00 Town Center Bond Payment -24, 125.96 Total Expenses -$98,702.35 Total Check to ABP $39,848.09 • • d Ln m 31 N N L � a X� ON m x Ln CDl0 rn F N F cc if� �I f o o OR a � 00 M M .ti O O O N �-, gyp �••� 1� N 7 l0 In M O M O O O � �- v N Q Q r%i N .r O I� V: I% p N LN C1 ( 1 d o) Ln O M Ol M 1n 111 %0 O CD O rl N n ll1 N l0 M t0 N O iy LnN M 0 v- ll` 01 t0 .-I 00 N in • _ X O V1 I� to 01 N O N N %OO V, 00 M (p 1p N �••� N N N M M M M M IA N V) O Y: F rl rl r1 rl rl V• rl r1 p•I v1 ♦•1 If) O FO n, iH � iPr � M W .6 iA iR tc� 1R HF fR lfl ,p d N cq O O N 0% N C 0 Q N 00 N N r4 . 4 I< IA M Ol N ~ Ln O OJ >- N N C O NI &E I 00 N O1 %0 w co n %0 �•+ O O O li 1 Ot O O N N a 1� N N O M O% t0 V* V' 00 N l0 ry X t!1 M OD t0 V1 00 C7 Oi m t0 m Ol O N 1—p t0 N �-1 .ti N .-� N N rl M N M OO O T F rl N H rl rl rl H rl N N H 4A V N F O! VR tl4 W fR M W iA 1R A01-A01- Vf M M O �) N �NQ N „ O N O 00 V' m N M M C VI ON .-1 v N Rr N V' 0 N 00 N � 0X1 M 00 N l0 to N N N N N N Ol O 00 1l1 7 PN M k6 Oi N VI lA Om Q O O liR F Ol ON O O O O O .-I .ti ey N N 10 {.� O O 4A. {R rl ti rl rl H H rl rl rl H N � N � � 1R tlf M W tR Vf M W y} fR M > F tfo E > _ > Z E ° m 1O ° $' E E LTf f -� ¢ 0 z d Fayetteville Advertising and Promotion Commission Fayetteville Town Center Fayetteville Convention and Visitors Bureau Financial Statements January 31 , 2004 • • SCARBROUGH • MURTTSHAWr CERTIFIED PUBLIC ACCOUNTANTS, P.A. 2039 Green Acres Rd., Fayetteville, AR 72708619 • Telephone (479) 521E771 • Fax (479) 442W82 - Home Page, SMCPAS.com Wesley D. Murtishaw, CPA Larry H. Bilbrey, CPA Pamela ]. Taylor, CPA Victoria D. Deaton Fayetteville Advertising & Promotion Fayetteville Town Center Fayetteville, Arkansas We have compiled the accompanying balance sheet and income statements of the Fayetteville Advertising and Promotion Commission, The Fayetteville Town Center, and The Convention and Visitors Bureau as of January 31 , 2004 and for the one month then ended in accordance with Statements on Standards for Accounting and Review Services issued by the American Institute of Certified Public Accountants. A compilation is limited to presenting in the form of financial statements information that is the representation of management. We have not audited or reviewed the accompanying financial statements and, accordingly, do not express an opinion or any other form of assurance on them. • Management has elected to omit substantially all of the disclosures and the statements of retained earnings and cash flows ordinarily included in financial statements. If the omitted disclosures and the statements of retained earnings and cash flows were included in the financial statements, they might influence the user's conclusions about the entity s assets, liabilities, equity, income, and expenses. Accordingly, these financial statements are not designed for those who are not informed about such matters. s�lq S t.O . r oriph /2r L�v�72W Scarbrough & Murtishaw, CPAs, P.A. Certified Public Accountants Fayetteville, Arkansas February 4, 2004 • Members, American Institute of CPAs Private Companies Practice Section Adnsas Society of CPAs Fayetteville Advertising and Promotion Commission Balance Sheet As of January 31 , 2004 ASSETS Current Assets Cash in Bank of Fayetteville - Town Center $ 91813.44 Cash in Mcllroy Bank - A & P General 187,623.54 Cash in Mcllroy Bank - A & P Payroll 11 ,768.57 Cash in Bank - Conv & Visitor Bureau 145,559.50 Investments 2,433,146.68 Investment Adjustment to Market 22,933.05 Accounts Receivable 61509.24 Accrued Interest Receivable 10,205.45 Due from City 51667.29 Total Current Assets $ 21833,226.76 Property, Plant, & Equipment at Cost Furniture and Fixtures 91602.98 Building Additions 181 ,875.24 Equipment 1609725.88 • Less: Accumulated Depreciation (83,184.81 ) Net Property and Equipment 2699019.29 Total Assets $ 311029246.05 LIABILITIES AND CAPITAL Current Liabilities Payroll Taxes Payable $ 889.50 Accounts Payable 58,487.72 Accounts Payable - Parks HMR 39249.62 Due to Other Funds 65,386.73 Total Current Liabilities $ 128,013.57 Capital Unrestricted Fund Balance 21932,934.81 Current Year Earnings 41 ,297.67 Total Capital 2,974,232.48 Total Liabilities and Capital $ 3, 1021246.05 See Accountants' Compilation Report. Fayetteville Advertising and Promotion Commission Income Statement Actual vs Budget One Month Ending January 31 , 2004 2004 Month of 2004 Year to Date January 2004 Budget Actual Remaining Actual Revenue HMR Tax Revenue $ 11500,000.00 $ 128,205.00 $ 19371 ,795.00 $ 128,205.00 CEC Bond Escrow Refund 200,000.00 200,000.00 Total Revenue 11700,000.00 128,205.00 1 ,5711795.00 128,205.00 General Expenses General Expenses (See Schedule) 634,150.00 18,797.70 615,352.30 18,797.70 Capital Outlay Minor Equipment 25,000.00 - 25,000.00 Other Income (Expense) • Interest Income - Investments 60,000.00 8,351 63 51 ,648.37 8,351 63 CEC Bond Excess TC Bond Arbitrage Calculation CEC Washington County Property Tax (54,000.00) (54,000.00) Bonds CEC Bond Payments - Arts Center (85,000.00) (85,000.00) Bond Payments - Town Center (289,640.00) (24,125.96) (265,514.04) (249125.96) Bond Payments - CEC (365,320.00) (31 ,575.00) (333,745.00) (319575.00) Interest Expense Arbitrage Expense _ Transfers to Other Funds (237,592.00) (150,000.00) (879592.00) (150,000.00) Total Other Income (Expense) (971 ,552.00) (197,349.33) (774,202.67) (197,349.33) Net Income (Loss) $ 69,298.00 $ (879942.03) $ 157,240.03 $ (87,942.03) • See Accountants' Compilation Report. Fayetteville Advertising and Promotion Commission Schedule of General Expenses Actual vs Budget 2004 Month of 2004 Year to Date January 2004 Budget Actual Remaining Actual General Expenses Salaries & Wages $ 58,750.00 $ 49641 .44 $ 54,108.56 $ 41641 .44 Payroll Tax Expense 5,000.00 522.49 49477.51 522.49 Insurance 12,000.00 631 .41 11 ,368.59 631 .41 401 (k) Company Match 21000.00 349.24 11650.76 349.24 Car Allowance 31600.00 300.00 3,300.00 300.00 Materials and Supplies 11000.00 11000.00 - Publications & Dues 1 ,200.00 493.95 706.05 493.95 Postage 15,000.00 11025.85 13,974. 15 11025.85 Professional Services 129200.00 11000.00 11 ,200.00 19000.00 Taxes and Licenses Collection Expense 32,000.00 21564. 10 29,435.90 21564. 10 Convention Development 10,000.00 10,000.00 - Miscellaneous Expense - Kamensky Fountain Maintenance 61000.00 61000.00 New Brochures 30,000.00 30,000.00 Travel and Training 21000.00 - 21000.00 Depreciation Expense 21 ,500.00 11590.85 19,909.15 1 ,590.85 Air Museum 20,000.00 - 20,000.00 Botanical Garden Society 15,000.00 15,000.00 Town Center Garden Maintenance 17,500.00 2,916.66 14,583.34 21916.66 • Walton Arts Center 61000.00 - 61000.00 H. S. Coaches Clinic 13,500.00 13,500.00 Saturday of Champions 39000.00 31000.00 State Soccer Championship 1 ,000.00 11000.00 Holiday Hoops 10,000.00 10,000.00 Joe Martin Stage Race 7,500.00 71500.00 All Star Games 9,000.00 91000.00 Brumley Gospel Sing 15,000.00 15,000.00 - Downtown Dickson Enhancement Project 360.00 (360.00) 360.00 Lights of the Ozarks 20,000.00 - 20,000.00 American College Theatre Festival 21400.00 21400.00 Council for the Adv of Science Writers 21100.00 2, 100.00 Advertising and Marketing 250,000.00 2,401 .71 247,598.29 29401 .71 Airport Information Booth 41800.00 - 41800.00 Interspace Airport Advertising 51100.00 51100.00 Website Update 10,000.00 10,000.00 Signage - Tourism 10.000.00 10.000.00 Total General Expenses $ 634,150.00 $ 18,797.70 . $ 615,352.30 $ 18,797.70 • See Accountants' Compilation Report. Fayetteville Town Center Income Statement Actual vs Budget One Month Ending January 31 , 2004 2004 Month of 2004 Year to Date January 2004 Budget Actual Remaining Actual Revenue Rental Income $ 269,694.57 $ 20,030.72 $ 2499663.85 $ 20,030.72 Daily Parking 51000.00 11114.00 31886.00 19114.00 Parking Leases 30,000.00 30,000.00 Other Income 500.00 484.00 16.00 484.00 Sales Tax Expense (1 ,071 .30) - (10071 .30) - Less Returns & Allowances - Total Revenue 304,123.27 21 ,628.72 282,494.55 21 ,628.72 General Expenses General Expenses (See Schedule) 378,285.31 32,678.96 3459606.35 329678.96 Capital Outlay - • Other Income (Expense) Interest Income - Checking 269.69 9.02 260.67 9.02 Transfers From Other Funds 73,892.35 - 73,892.35 - Total Other Income (Expense) 74, 162.04 9.02 74,153.02 9.02 Net Income (Loss) $ $ (11 ,041 .22) $ 11 ,041 .22 $ (11 ,041 .22) • See Accountants' Compilation Report. Fayetteville Town Center Schedule of General Expenses Actual vs Budget 2004 Month of 2004 Year to Date January 2004 Budget Actual Remaining Actual General Expenses Salaries & Wages $ 165,271 .00 $ 129566.76 $ 152,704.24 $ 12,566.76 Payroll Tax Expense 20,138.06 11548.67 18,589.39 11548.67 Insurance 21 ,250.00 11478.53 19,771 .47 1 ,478.53 401 (k) Company Match 41602.15 325.66 41276.49 325.66 Commissions 25,583.18 11381 .50 24,201 .68 11381 .50 Materials and Supplies 61000.00 677. 11 51322.89 677. 11 Credit Card Discounts 500.00 53.57 446.43 53.57 Public Notification 100.00 100.00 Publications & Dues 250.00 - 250.00 - Post Office Box Rent 125.00 126.00 (1 .00) 126.00 Water 71234.65 439.27 61795.38 439.27 Gas 91786.70 21105.97 7,680.73 21105.97 Electricity 56,480.90 31305.61 53,175.29 3,305.61 Cable 914.10 67.42 846.68 67.42 Telephone 81549.20 11011 .53 7,537.67 11011 .53 Insurance - Building 71500.00 - 71500.00 - • Taxes and Licenses 21500.00 29500.00 Linens 11 ,250.37 11023.63 109226.74 1 ,023.63 Repairs and Maintenance 253000.00 4,195.15 20,804.85 4, 195. 15 Special Projects 21500.00 - 2,500.00 - Advertising and Marketing 21500.00 781 .73 11718.27 781 .73 Travel and Training 250.00 250.00 Depreciation Expense 11590.85 (11590.85) 11590.85 Total General Expenses $ 378,285.31 $ 32,678.96 $ 345,606.35 $ 32,678.96 • See Accountants' Compilation Report. Fayetteville Convention and Visitors Bureau Income Statement Actual vs Budget One Month Ending January 31 , 2004 2004 Month of 2004 Year to Date January 2004 Budget Actual Remaining Actual Revenue Bus Tours $ 11500.00 $ $ 19500.00 $ Partnership Income 11500.00 900.00 900.00 Special Projects - Sponsorships 500.00 Brumley Shuttle 11500.00 - 11500.00 Total Revenue 51000.00 900.00 31000.00 900.00 General Expenses General Expenses (See Schedule) 163,700.00 10,669.40 153,030.60 10,669.40 Capital Outlay - • Other Income (Expense) Interest Income - Checking 125.00 50.32 74.68 50.32 Transfers from Other Funds 158,575.00 1509000.00 81575.00 150,000.00 Total Other Income (Expense) 158,700.00 150,050.32 81649.68 150,050.32 Net Income (Loss) $ $ 1409280.92 $ (141 ,380.92) $ 140,280.92 • See Accountants' Compilation Report. Fayetteville Convention and Visitors Bureau Schedule of General Expenses • Actual vs Budget 2003 Month of 2004 Year to Date January 2004 Budget Actual Remaining Actual General Expenses Salaries & Wages $ 73,750.00 $ 61045.84 $ 67,704. 16 $ 6,045.84 Payroll Tax Expense 81000.00 681 .40 71318.60 681 .40 Health Insuance 17,000.00 911 .26 16,088.74 911 .26 401 (k) Company Match 31000.00 181 .38 2,818.62 181 .38 Materials and Supplies 6,000.00 15.13 51984.87 15. 13 Office Expense/Printing 2,500.00 405.21 2,094.79 405.21 Publications & Dues 11850.00 125.00 1 ,725.00 125.00 Postage 150.00 - 150.00 - Telephone 51200.00 191 .39 51008.61 191 .39 Rent 6,000.00 500.00 59500.00 500.00 Convention Development 25,000.00 25,000.00 Special Projects • Repairs and Maintenance 250.00 - 250.00 - Travel and Training 15,000.00 11612.79 13,387.21 11612.79 Total General Expenses $ 1639700.00 $ 10,669.40 $ 153,030.60 $ 10,669.40 • See Accountants' Compilation Report. • DIRECTOR'S REPORT January, 2003 INQUIRY RESPONSES Advertising Responses January 2004 — 367 Year to date 2004 — 367 January 2003 — 551 Year to date 2003 — 551 Tourist Inquiries January 2004 — 133 Year to date 2004 — 133 January 2003 — 221 Year to date 2003 — 221 Relocation Inquiries January 2004 — 46 Year to date 2004 — 46 January 2003 — 53 Year to date 2003 — 53 January Total Advertising Inquiries 2004 — 546 2003 — 825 Year to Date Total Advertising Inquiries 2004 — 546 2003 — 825 • Internet Inquiries January 2004 — 406,483 hits Year to date 2004 — 406,483 Unique visits — 6,980 Per day average visits — 225 JANUARY ACTIVITY Tourism Activities — Governor's Conference on Tourism misc. meetings Northwest Arkansas Heritage Trail Peace Fountain — Michael Thomas Tulsa Boat Show Coach's Clinic breakfast at Radisson Bikes, Blues, and BBQ - Mark Pryor Autumnfest — Lisa Leonard McComas American Lung Association — Amanda Harvey, Asthma Walk Botanical Gardens of the Ozarks — Margee Moore Basketball Tournament — funding request — Billy Carter Walton College of Business — Jones Loflin speech, Mary Relations with Other Tourism — Arkansas Hospitality Association, Rita Walker • Cabot Chamber of Commerce — Mary Jane Sawyer NATA — Marvin Peterson • Maureen Fancher — possible restaurant in Fayetteville Relations with Media — Steve Carroway, Morning News Business Journal — Bill Bowden Updated info for book Retire in Style: 50 affordable places across America by Warren Bland Morning News — Crystal Cody, article on Herman' s Travel South — Dwight Irvin Arkansas Democrat Gazette — Matthew Walter A & P — Kevin Snyder, All State Insurance re: supplemental insurance for employees Richard Alderman — lights for plaza Coy Hurd — lights for plaza Security Bankcard Center — fraudulent use of VISA, will replace cards Miscellaneous — Keep Arkansas Beautiful award application — Brian Pugh Fayetteville Economic Development Council Nancy Beckham re: Mrs. Huckabee's visit Chamber membership luncheon Meeting with Virgil, Bill, and Allyson re: 800 number line at Chamber Leadership Fayetteville — Greg Harton Simmons First Bank - Jeremy Woody (HMR figures) Rudy Hatcher — HMR figures • Top HMR Tax Collectors reported in January for December 2003 sales Olive Garden Red Lobster Chartwell's Dining Sodexho Operations Chick-Fil-A (NW Village) Chili's Radisson Clarion Applebee's McDonald's (Joyce St.) Jose's Ryan's Noodles Penguin Ed's Barbeque Ruby Tuesday • • I Monthly Advertising Inquiries by State - 2004 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL AL 15 15 AK 0 AZ 7 7 AR 12 12 CA 16 16 CO 2 2 CT 2 2 DE 0 DC 0 FL 16 16 GA 7 7 HI 0 ID 0 IL 22 22 IN 12 12 IA 81 1 8 KS 10 10 KY 5 5 LA 17 17 ME 1 1 MD 3 3 MA 4 4 MI 21 21 MN 12 12 MS 101 10 MO 30 30 • MT 0 NE 3 3 NV 1 1 NH 0 NJ 1 1 NM 1 1 NY 4 4 NC 7 7 ND 0 OH 15 15 OK 8 8 OR 1 1 PA 3 3 RI 0 SC 5 5 SD 2 2 TN 16 16 TX 24 24 UT 0 VT 1 1 VA 8 8 WA 2 2 WV 2 2 WI 25 25 WY 1 1 APO 0 CAN 2 2 FOR 3 3 • TOTAL 1 3671 ol 0 0 0 0 0 0 0 0 0 0 0 367 • Advertising In vides Pubs by State - Janua 2004 AB AY CNT ST FC ML MVG NATA Rosie MG MS OkT SL SNI TH 24-7 Pamd USA VG TOTAL AL 2 11 2 15 AK 0 AZ 3 2 2 7 AR 4 5 3 12 CA 1 6 6 3 16 CO 2 2 CT 2 2 DE 0 DC 0 FL 2 4 8 21 16 GA 7 7 HI 0 ID 0 IL 15 6 1 22 IN 8 3 1 12 IA 7 1 8 KS 9 1 10 KY 1 4 5 LA 1 4 12 17 ME 1 1 MD 2 1 3 MA 2 2 4 MI 19 2 21 MN 7 2 2 1 12 MS 2 8 10 MO 1 15 2 11 1 30 MT 0 NE 2 1 3 NV 1 1 NH 0 NJ 1 1 NM 1 1 NY 1 2 1 4 • NC 2 11 3 1 7 NO p OH 2 9 11 2 1 15 OK 1 31 4 8 OR 1 1 PA 2 1 3 RI p Sc 1 3 1 5 SD 1 1 2 TN 2 1 12 1 16 TX 1 6 17 24 UT 0 VT 1 1 VA 1 7 8 WA 11 1 2 WV 1 1 2 WI1 17 6 1 25 WY 1 1 APO 0 CAN 2 2 FOR 2 1 3 TOT 0 0 0 0 9 125 0 67 0 0 0 0 145 0 0 21 0 0 0 367 • • ADVERTISING INQUIRIES - 2004 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Tourist AY 0 BT 0 CNT 0 FC 9 9 H&A 0 MP 0 ML 125 125 MN 0 MS 0 MT 0 MVG 0 NATA 67 67 OK 0 Parade 0 MC/Rosie 0 SL 1451 145 SNI 0 ST 0 TA 0 TH 0 TM 0 • USA 0 VG 0 24-7 V 21 21 TOTAL dYea 0 0 0 0 0 0 0 0 0 0 0 367 367 AY - Active BT - Budget Travel CNT - Conde Nast Traveler FC - Family Circle H & A - Home and Away MC - McCalls MG - Meeting Guide ML - Midwest Living MN - Meeting News MS - Meeting South MT - Midwest Traveler MVG - Midwest Vacation Guide NATA - NATA Tour Guide OK - Oklahoma Today Parade - Parade SL - Southern Living SNI - State Newspaper Insert ST - Southern Traveler • TA - Travel America TH - Travel Holiday A & P TOURIST INQUIRIES 2004 JAN I FEB I MAR JAPR MAY JUN JUL AUG SEP OCTNOV DEC TOTAL AL 1 1 AK 0 • AZ 2 2 AR 24 24 CA 3 3 CO 1 1 CT 0 DE 1 1 DC 0 FL 3 3 GA 3 3 HI 0 ID 0 IL 5 5 IN 1 1 IA 2 2 KS 9 9 KY 0 LA 3 3 ME 0 MD 0 MA 0 MI 2 2 MN 1 1 MS 0 MO 6 6 MT 0 • NE 2 2 NV p NH 0 NJ 1 1 NM 1 1 NY 0 NC 0 ND 0 OH 0 OK 5 5 OR 0 PA 1 1 PR 0 RI 0 SC 0 SD 0 TN 1 1 TX 9 9 UT p VT 0 VA 0 WA 3 3 WV 0 WI 2 2 WY 0 • APO 0 CAN p FOR 0 92 0 0 0 0 0 0 0 0 0 0 0 92 Jan Feb IMar Apr May June Jull lAug AAA 1 AARP AR Tourism 4 • BBB Brumle 3 e-mail 7 Family Circle inteme 6 LOTO I _ NATA 2 _ Midwest Living 2 _ Newspaper Insert Parade So.Liv Rosie USA Places Rated Travel Holiday HGTV 24/7 Vac 25 00 0 0 0 0 0 Tour Packets 2061 1 these aren't in the inquiry count • • Tourists Inquiry 2003 JAN FEB MAR APR MAY JUN JUL AUG SEP OC NOV DEC TOTAL AL 0 AK • AZ 1 1 AR 13 13 CA 2 2 CO 0 CT 0 DE 0 DC FL 0 GA 0 HI 1 1 ID 0 IL 1 1 IN 1 1 IA 1 1 KS 3 3 KY 0 LA 2 2 ME 0 MD 0 MA 0 MI 1 1 MN 1 1 MS 0 MO 3 3 MT • NE 0 NV 1 NH 0 NJ 0 NM 0 NY 0 NC 0 ND 0 OH 0 OK 6 6 OR 0 PA 0 PR RI Sc 0 SD TN 1 _ 1 TX 3 _ 3 UT 0 VT VA 0 WA 0 WV WI 0 WY 0 • APO CAN 0 FOR 0 TOTALI 411 01 01 01 01 01 01 01 01 01 01 01 01 411 Relocation Inquiry 2004 JAN FEB MAR APR MAY JUN IJUL AUG SEPIOCTI NOV DEC TOTAL AL 1 • AK AR 8 AZ 2 CA 4 CO 1 CT 1 DC DE _ FL 2 GA 1 HI ID IL 1 IN 1 IA KS KY LA 1 ME MD MA MI 1 MN 1 MS 1 • M 3 MT NE 1 NV 2 NH NJ NM 2 NY 1 NC 1 ND OH OK 5 _ OR PA RI SC SD 1 TN 3 TX 1 _ UT VT VA WA WV WI • WY APO CAN FOR Total 1 461 01 01 01 01 01 01 01 01 01 01 01 461 Fayetteville A & P www.fayettevilletourism . com • Summary Period : Last 12 Months Generated 04-Feb-2004 23:59 CST Usage sunnary for uuu . fayettevilletourisn. con w CO e n _ �D � m 4 .w flar Apr Mau Jun Jul Rug Sep Oct Noy Dec Jan Feb Summary by Month Dally Avg - � � Monthly Totals _ rrMonth __FP j'U Vlsits.;Ck,�"Oy�___I Visits PqW I[� ---- _.:-- tzo2z too8o 5710 241 891 190539 964 1x840 4031 48091, 9y � • t3nz nn9 6392 _ u5 4270 . 16_00854 6980 198165 344694 4o64J3 . 9390E-7972 4826 _18KF 3626 F 1126378 5778F 149611 147761 F 291094 10051 8630 5317 r6 4o46 1165047 6567 159515 256905 301568 W�c.BTit9F1��c 14483F_1175 7151 x77 5174 17555w Bbt6 1xfb99 380533 448979, d ✓'F/2 � T 14898 126o6 6886 2865186 1781803 8596 106599 378194 446958 YR . 12250 10211 5477 129 4665 15709819 . _ _ 7114 t698g 316545 379773 , 13286 10910 5964 243 4720 . _ 1587685 7533 184897 338210 F4n893 1 12533 to 884 5254 219 4641 1411932 6570 157643 302539 376016 11004 9016 48R 108 4419 1x74058 645o t5t 061 _ 2795zb _ 341145 10532 8586 4563 198 4151 1181251 F 5958 F 1369o51 257589 315978 6426 5194 2817 n3 1087 Szc12 1500 61983 n4181 141378 Ij dS Totals. _. �_ 47500 73628 1820733 3258500 3909358 Generated by Webalizer Version 2.01 • c > C N m C C O_ O c N 0) T N Erp O d m U U U O C a) N m Q > N Y c m N wa 0 C > 0 3 -0 E cEco mm c ?) � c oOm ° -0 `c m ° E L m 0) - 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E m a E E E E n E E 4 LL o 0 0 0 0 0 0 IM M C N N N N CD N N N M C r (O w 7 0 V V 0 m a7 m O O O O O ' 0 0 N N N N N C \) (D (O U r o 0 °LLL E d C N • � N C IM m y m � > C a) > O � W U 2 • o y o N m 3 C m m ` 3 T > m ~ U m U Y C O L 3 N 0 N C0 .0 pm U 0 O n 3 N ` m E m C c2 m N o c E z C N 6 8 8 e m ZjH Y m � a E m � n o E y 0 o 0 ° o rn o C' m Gn o ay c a� 0 2` N d n M 03m 0 co N ; m N L L 0 m m � o n c d E ' y 0 0 0 0 m mo CL C Y m V 0) m M c CD c Eo m 0 y C O yc N E9 O 'c � ,� 3 mm '- `oo � :o U U L d O m .L... m C E Y U O c mcoo3 N 3 o `m 0 a CL m 'o " m m m o C y d 3 m O N mo � N m Co O m N d N 'C C N m 0 3 E E a 3 Q E 3 3 d N 3 U N Om In 0 O > Q 0 • U U O N m } L N Z N Q d m J Y N E m Q U d m ai s Y m U n o c E cc a U !n O T OL d E N Q F 0 co CL co a N O y c `m c O N N L N m m 04 E n E 0 0 0 0 0 It N N N N N (p N m O O N N M M • Fayetteville Town Center, Manager's Activity Report January 1 , 2004 to January 31 , 2004 •Sales: JAN JAN Month YTD YTD YTD 2004 2003 % Change 2004 2003 % Change Sales 16 8 +50.00% # executed contracts by log date — GL Complete Events (Paid/Sponsored) 8 11 -37.50% EMS Calendar - attached Sales 181780. 10 $11 ,010.00 +41 .37% $ executed contracts by log date — GL Collections " 209030.72 $9,999.00 +50.08% $ - Payment Lo Credit $ - GL 0.00 $0.00 NA Average per event 1 ,173.76 1 ,376.25 NA $ Sales / # Sales We collected $20,030.72 for rentals, incidentals and service charges in January. This amount leaves us at 7.45% of our 2004 goal ($263,623.27) and is an increase of 50.08% over last January's collections of 9,999.00. Operations: • Maintenance and Cleaning o Thermostat (Dogwood) repaired o Paint Dogwood and Mockingbird rooms o Greg Anderson — re: uncomfortable east side of building during extreme weather. Current system is not keeping up. • o Executive Square — to repair leak under peace fountain. Determined that leak was coming from tear in liner. MH looking into next steps — to advise. o Determine annual need for maintenance supplies, storage availability and discounts for bulk orders. o Lobby — phone bank removed and wall repaired. • Administration 0 2003 Archived o Allstate — Supplemental Insurance program comparison o Keith Lee resignation. o Sales Manager interviews with MH o General bookkeeping, collections and event tracking, payroll, benefits, etc. Event Coordination/Management and Sales: • Pretty In Pink — insurance and liability requirements, security, AV needs and alcohol service. Marketing and Public Relations: Event List: • Abundant Life Seminar • Abundant Life, Banquet/Party • City of Fayetteville, Planning Meeting • Junior Cotillion • Bird/Allen Wedding Reception • MLK Celebration • AHA, Paint the Town Red a Junior Cotillion, Ball Miscellaneous Activity: • Event Management, sales, tours, cleaning and building maintenance as needed. • • �5"` 'r" r� STATE OF ARKANSAS +�Ay OFFICE OF THE GOVERNOR Mike Huckabee v Yi+ •- F State Capitol Co„ r > < rnnr `� 4= Little Kock 72301 Dear Tourism Industry Supporter: I'm expecting great things for Arkansas tourism in 2004. We're spending almost 81 billion to improve our interstate highway system . Meanwhile, state park enhancements continue, construction is moving forward on Arkansas' four state-of-the-art: welcome centers, the Game & Fish Commission is compleLing the second of four planned nature Centers and impressive private-sector investments abound . Still, we face challenges. Today's travelers are more sophisticated and have higher • expectations than in the past. Potential visitors have an incredible assortment of choices— experiences that compete with Arkansas' options . The competition is more detennined, hetter funded and increasingly aggressive. Good luck llasrt' L gotten us where we are. It sure won'L take care of Its in the future. Our continued success depends on hard work, effective promotion, an improved product and a unified sense of purpose. I have no doubt Arkansas-' tourism industry is up to the task. I hope you'll join me in Fayetteville from tIN'larch 7-9 for the 30tH annual Arkansas Governor's Conference on Tourism . Nob only will you hecome acquainted with the Aatc's 2004 marketing campaign, you'll have a chance to hear some of the countrvF' top speakers share their vielvs nu topics ranging from the latest travel trends and product development to Internet insights. And youll benefit from the opportunity to visit with vour collcngucs IRrin acrUr> Arkansas . It will he a great conference. l llccrelyr 1 Le -luckahec Slant• Capitol Building, Suite 250 • Little Rock, AR 72201 0 hulke. h UC kahcc�V+statc. r.us 501 -682-2345 • fax 501 .682- 1382 • TDD 501-682-7515 ao a ANNUAL ARKANSAS NOR ' S C ERENCE ON TOURISM • 2 t t • Fayetteville Town Center & Radisson Hotel • March 7 - 9 , 2004 �S,t1 Qday , , Ma.rleih 7 C. "Arkansas Tourism Research Update— Get the Facts 11 :00 am-5:00 pm: REGISTRATION Continuing Education Center, Radisson Hotel Garland Room, Radisson Hotel Featuring: Ed McWilliams, Vice President of Destinations, 3:00ens m-6:00 pm: Hog Wild Auction 0 D.K. ShiOlet & Associates Ballroom, 2nd Floor, Radisson Hotel P D. "TAP into Arkansas: What is It and 6:30 pm: Hog Rockin' Early Bird Party How Can You Get Involved?" Dave's on Dickson, 245 Powerhouse Ave., Fayetteville Continuing Education Center, Radisson Hotel (Round trip transportation is provided from the Radisson Featuring: Ken McGhic, Marketing Committee Chairman, only. Visit website—mmiv.Arkay:sas.conz for details) Travel Alliance Partners Hosted by: Fayetteville Advertising & Promotion Commission Noon- 1 :45 pm: PARTNERS LUNCHEON �� Fayetteville Town Center MI' n d a yo M a 1'C,h , 8 Presiding: Richard W. Davies, Executive Director, Arkansas 8:00 am-5:00 pm: REGISTRATION Department of Parks & Tourism Fayetteville Town Center Keynote Address: "America In Transition: A Preview of 8:30 am: OPENING CEREMONIES/ Emerging Lifestyles & Travel Trends" RIBBON CUTTING Featuring: Dr. Peter C. Yesawich, Managing Partner, Yesawich, Fayetteville Town Center Pepperdine, Brown & Russell 9:15 am-10:00 am: GENERAL SESSION 2:00 pm-3:00 pm: GENERAL SESSION • Fayetteville Town Center Auditorium, Continuing Education Center, Radisson Hotel Address: Arkansas Pride: The Impact of the University of Address: "The Amazing Extreme Makeover Real World Arkansas's Athletic Programs Survivor Marketing Show" Featuring: Frank Broyles, Athletic Director, Featuring: The Arkansas Tourism Marketing Team University of Arkansas 3:00 pm-3:30 pm: BREAK 10:00 am-10:45 am: BREAK �EHjps Mcllroy (loom, 2nd Floor, Radisson Hotel Fayetteville Town Center `t 3:30 pm-5:00 pm: GENERAL Hosted by: McKee Foods Inc. and Q� J�� SESSION CONTINUED Fayetteville Advertising & Promotion � , . Auditorium, Continuing Education Commission4'U (�'/_�_'/, � Center, Radisson Hotel 11:00 am-11 :45 am: Address: "The Amazing Extreme CONCURRENT SESSIONS MakeoverRealWorld Survivor A. "Getting Your Mail p 1 C/a MarketingShow Featuring: The Arkansas Noticed—Tips for , Direct Mail & Other ' ' n Tourism Marketing Team Marketing Pointers" 5: 15 pm: "Reception, Food, Continuing Education Center, Y H �� Fun & Hog Wild Auction" Radisson HotelrV Ballroom, 2nd Floor, Featuring: Toni Jaffa, President & ill I Radisson Hotel CEO, Jaffa Travel & Marketing Services ?/'� �1^ (Sec enclosed flyer for B. "Putting the Power of ILLS M�R _ donation information) PR in Your Business" T u e s d a y, March 9 s Continuing Education Center, ------ • Radisson Hotel 7:45 am-5:00 pm: Featuring: Elise S. Mitchell, Note: Hospitality roosts will be open REGISTRATION President, Mitchell all three nights of the conference at the Fayetteville Town Center Communications Group Inc. conclusion of scheduled activities.