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Home My WebLink About2002-09-09 - Agendas - Final � .l MEETING NOTICE The Advertising and Promotion Commission will meet on Monday, September 9, 2002 at 2:00 p.m. at the Town Center Conference room. AGENDA ADVERTISING AND PROMOTION COMMISSION September 9, 2002 2:00 p.m. Town Center I. Call to Order II. Reports A. Approval of Minutes for July 15, 2002 B. Financial Report 1 . HMR Revenues 2. Financials - Tom Lonon, Scarbrough and Murtishaw 3 . Update from City Attorney on Delinquent Tax Collection Efforts C. Director Report — Marilyn Johnson D. Convention and Visitor Activity — Allyson Twiggs E. Town Center Activity Report — Denise Bembenek F. Agency Report — Brian Clark, Sells/Clark, Inc. III. Old Business A. Brumley Gospel Sing Update Request approval to pay transportation costs $ 10, 150 IV. New Business A. Top 100 Committee proposal - CVB B. Town Center Policies and Procedures Update V. Adjourn American in Bloom Thank you letter Joy Ministries letter • • GROUP: ADVERTISING & PROMOTION COMMISSION DATE: July 15, 2002 PRESENT: Bob Davis, Joe Fennel, Pat Gazzola, Kevin Santos, Curtis Shipley, and Marilyn Johnson. ABSENT: John Gilliam The regular meeting of the Advertising and Promotion Commission was called to order at the Fayetteville Town Center conference room at 2:00 p.m. by Chairman Joe Fennel. MINUTES Moved by Shipley, second by Davis to approve the minutes of the June 10 meeting. Motion carried: FINANCIAL REPORT Gail Foster representing Scarbrough and Murtishaw reviewed the financials for the Town Center and the A & P Commission for June. Gazzola moved to approve financials for June, second by Shipley. Motion carried. Marilyn Johnson reported that total collections for June were $ 128,997.90, a 21 .48% increase. • Including new collections of $6,321 .79. City attorney Kit Williams presented the report of the City Prosecutor's office regarding delinquent HMR collection action through his office. CONVENTION AND VISITOR DEVELOPMENT REPORT Marilyn Johnson reviewed Convention Development report. Highlights included American Lung Clean Air Challenge Bike Tour from Van Buren to Fayetteville, new First Night director Jim Mitchell, All Star Festival and Coach's Clinic. B. E. S. T. for Arkansas has been postponed because of not being able to raise sufficient funding. Year End Warranty checklist was completed with Nabholtz and Wittenberg, Delony and Davidson by Denise and Marilyn. Allyson Twiggs, CVB Manager was introduced. Phyllis Tucker will be the Tourism coordinator for the CVB. TOWN CENTER REPORT Denise Bembenek reported that 16 events had been held in the Town Center during May. Contracted sales for the month were $ 12, 194.20. "Gear and Beer" event has been postponed because of a similar event in Springdale in August. Transition has been in progress for Sales Manager Keith Lee and Jamey Goddard who were introduced to Commissioners. AGENCY REPORT • . Brian Clark with Sells/Clark, Inc. said inquiries from 2 publications, Family Circle and Parade, are not performing this year. The Agency will continue to monitor this. Historic Walking Tour is in process. OLD BUSINESS None NEW BUSINESS Approval of Lease Agreement with Chamber of Commerce Marilyn reviewed provisions of Lease Agreement between the Chamber of Commerce and the A & P Commission for space foe CVB. Moved by Shipley, second by Davis to approve the lease agreement. Motion carried. Approval of Award of Bids for computer system Two bids were received GCM - $8,679.95 AAA Business Machines - $8,052.00 Marilyn recommended approval of low bid. Moved by Santos, second by Shipley to award bid to AAA Business Machines. Motion carried. Approval of Award of bid for printing The following bids were received • Copy Mart $705 .00 Insty-Prints 958.25 Calvert McBride 1 ,292.49 Just-Us Printers 846.00 Marilyn recommended approval of low bid. Moved by Mong, second by Gazzola to award bid to Copy Mart for $705.00. Motion carried. The A & P Commission will not meet in August. There being no further business, the meeting was adjourned. Respectfully submitted, Marilyn Johnson Director, Convention and Visitor Development • • Advertising and Promotion Commission For month of July 2002 HMR revenues collected $ 1289606.96 Interest revenue 41935.57 Misc. revenue 0.00 Total Revenues $133,542. 53 Collection expense -21572. 14 CEC Bond Payment -$319526.46 Town Center Bond Payment -309952.71 Total Expenses -$65,051 .31 Total Check to A&P $68,491 .22 40 • Advertising and Promotion Commission For month of August 2002 HMR revenues collected $ 119,425.51 Interest revenue 4,568.73 Misc. revenue 431 .78 Total Revenues $ 1249426.02 Collection expense -21388.51 CEC Bond Payment -$31 ,526.46 CEC Annual Washington County Property Tax -$44,905.76 Town Center Bond Payment -30,952.71 Total Expenses -$ 1099773.44 Total Check to A&P $149652.58 • • City of Fayetteville, Arkansas Monthly HMR Tax Collections 2000-2002 • 2000 2001 2001 2002 2002 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 100,334 $ 98,397 -1.93% $ 125,718 27.76% February 91,330 95,810 4.91% 113,207 18. 16% March 102,971 104,748 1.73% 118,209 12.85% April 108,747 107,624 -1.03% 126,006 17.07% May 107,975 103,545 -4.10% 115,354 11.40% June 107,963 106,217 -1.62% 128,998 21.44% July 103,894 109,223 5.13% 128,607 17.75% August 105,417 112,743 6.95% 119,426 5.92% September 104,980 115,765 10.27% October 105,820 115,771 9.40% November 117,106 120,282 2.71% December 97,771 125,971 * 28.84% Total $ 1,254,310 $ 1,316,096 4.93% $ 975,526 16,37% Expanded tax $ 5,754.44 • * Additional collections from caterers, concession stands, take-out locations, etc. for this month: $9,952.26 \filename Fayetteville Advertising and Promotion Commission Fayetteville Town Center Fayetteville Convention and Visitors Bureau Financial Statements July 31 , 2002 • • SCARBROUGH Si • MURTISHAWt CERTIFIED PUBLIC ACCOUNTANT'S, P.A. 2039 Green Acres Rd., Fayetteville, AR 72703-2619 - Telephone (479) 521,1771 • Fax (479) 442-0082 . Home Page: SMCPAS.com Wesley D. Murtishaw, CPA Tommy L. Lenon, CPA Fayetteville Advertising & Promotion Fayetteville Town Center Fayetteville, Arkansas We have compiled the accompanying balance sheet and income statements of the Fayetteville Advertising and Promotion Commission, the Fayetteville Town Center, and the Convention and Visitors Bureau as of July 31 , 2002 and for the seven months then ended in accordance with Statements on Standards for Accounting and Review Services issued by the American Institute of Certified Public Accountants. A compilation is limited to presenting in the form of financial statements information that is the representation of management. We have not audited or reviewed the accompanying financial statements and, accordingly, do not express an opinion or any other form of assurance on them. • Management has elected to omit substantially all of the disclosures and the statements of retained earnings and cash flows ordinarily included in financial statements. If the omitted disclosures and the statements of retained earnings and cash flows were included in the financial statements, they might influence the user's conclusions about the entity's assets, liabilities, equity, income, and expenses. Accordingly, these financial statements are not designed for those who are not informed about such matters. Scarbrough & Murtishazo Scarbrough & Murtishaw, CPAs, P.A. Certified Public Accountants Fayetteville, Arkansas August 20, 2002 • Members, American Institute of CPAs Private Companies Practice Section Arkansas Society of CPAs Fayetteville Advertising Promotion Commission Fayetteville Town Center Fayetteville Convention Visitors Bureau • Balance Sheet As of July 31 , 2002 ASSETS Current Assets Cash in Bank of Fayetteville - Town Center $ 48,428. 19 Cash in Mcllroy Bank - A & P General 202,735.41 Cash in Mcllroy Bank - A & P Payroll 31439.78 Cash in Bank - Conv & Visitor Bureau 45,755.50 Investments 1 ,407,048.42 Investment Adjustment to Market 59682.44 Accrued Interest Receivable 10,049.45 Due from City 81885.68 Total Current Assets $ 11732,024.87 Property, Plant, & Equipment at Cost Furniture and Fixtures 152,637.55 Building Additions 189,002.04 Equipment 168,229.69 • Less: Accumulated Depreciation (381128.73) Net Property and Equipment 471 ,740.55 Total Assets $ 212039765.42 LIABILITIES AND CAPITAL Current Liabilities Payroll Taxes Payable $ 286.56 Due to Other Funds 77,231 .78 Total Current Liabilities $ 77,518.34 Capital Unrestricted Fund Balance 19915,016.44 Current Year Earnings 211 ,230.64 Total Capital 2, 1263247.08 Total Liabilities and Capital $ 21203,765.42 See Accountants' Compilation Report • See Accountants' Compilation Report. Fayetteville Advertising Promotion Commission Income Statement • Actual vs. Budget 1 Month Ended 1 Month Ended 7 Months Ended 7 Months Ended July 31 , 2002 July 31 , 2002 July 31 , 2002 July 31 , 2002 Actual Budget Actual Budget Revenue HMR Tax Revenue $ 135,295.57 $ - $ 1 ,023,585.96 $ 6465249.33 Bus Tours - - 10128.50 - Other Income - 270.45 - Total Revenue 135,295.57 1 ,024,984.91 646,249.33 Materials and Supplies Materials and Supplies - 1 ,084.88 - Office Supplies/Printing - 905.66 Office Expense 555.89 555.89 Total Materials and Supplies 555.89 - 2,546.43 General Expenses General Expenses (See Schedule) 14,541 .71 57,884.00 331 ,046.33 380,184.00 • Capital Outlay Minor Equipment 1 , 117.95 Other Income (Expense) Interest Income - Investments 4,518.18 31 ,788.55 Bond Payments - Arts Center - (7,084.00) - (49,588.00) Bond Payments - Town Center (300952.71 ) (30,953.00) (217,668.97) (216,671 .00) Bond Payments - CEC (31 ,526.46) (2,500.00) (222,185.22) (17,500.00) Transfers to Other Funds (50,000.00) (50,000.00) (50,000.00) (50,000.00) Total Other Income (Expense) (107,960.99) (90,537.00) (458,065.64) (333,759.00) Net Income (Loss) $ 120236.98 $ (148,421 .00) $ 232,208.56 • See Accountants' Compilation Report. Fayetteville Advertising Promotion Commission Schedule of General Expenses • Actual vs. Budget 1 Month Ended 1 Month Ended 7 Months Ended 7 Months Ended July 31 , 2002 July 31 , 2002 July 31 , 2002 July 31 , 2002 Actual Budget Actual Budget General Expenses Salaries & Wages $ 41420.42 $ 6,375.00 $ 31 ,039.18 $ 44,625.00 Car Allowance 300.00 333.00 21100.00 2,331 .00 Bus Tours - - 714.60 - Payroll Tax Expense 336.81 2,676.17 - Publications & Dues 165.00 - 790.00 400.00 Postage 24.79 1 ,250.00 5,974.01 81750.00 Audit Expense - - 150.00 Insurance 1 ,111 .14 - 6,819.85 753.00 Professional Services 1 ,000.00 10000.00 61595.00 7,000.00 Legal Services - - 80.00 - Collection Expense 2,579.96 2,185.00 17,069.27 12,488.00 Convention Development 1 ,652.80 833.00 5,847.73 4,998.00 Miscellaneous Expense - - 180.00 - Repairs and Maintenance - - 22493.58 - 401 (k) Company Match 514.92 - 11242.39 - New Brochures - - 34,480.15 25,000.00 Chamber of Commerce - (862.40) - • Travel and Training - 19081 .94 2,500.00 Tourism Development 1 ,109.13 833.00 Depreciation Expense - 16,033.55 - Air Museum - 6,250.00 14,500.00 20,750.00 Bikes, Blues, BBQ - 109000.00 10,000.00 Botanical Garden Society - 5,515.08 10,000.00 Town Center Garden Maintenance 1 ,458.00 - 10,206.00 Committee for Mardi Gras - 767.08 19000.00 NCAA Indoor Track & Field/SEC - 5,000.00 59000.00 Walton Arts Center - 600.00 600.00 North Arkansas Symphony - 3,000.00 3,000.00 Conference Expenses - Bootsie Ackerman - 767.39 19200.00 Northwest Arkansas B.E.S.T. - - 750.00 - H. S. Coaches Clinic - 10,000.00 15,000.00 10,000.00 Sturday of Champions - - 30000.00 2,800.00 State Soccer Championship - - - 1 ,000.00 Holiday Hoops - - - 8,000.00 Joe Martin Stage Race - - 1 ,000.00 1 ,000.00 University of Arkansas Museum - - 20,000.00 20,000.00 MidAmerica Youth Basketball Tournament - 1 ,000.00 1 ,000.00 1 ,000.00 All Star Games 51000.00 - 5,000.00 Ozark Blues Society 1 ,000.00 1 ,000.00 1 ,000.00 13000.00 Advertising and Marketing 203.02 20,000.00 108,816.93 155,200.00 • Airport Information Booth 1 ,232.85 1 ,200.00 4,865.70 3,600.00 Total General Expenses $ 14,541 .71 $ 57,884.00 $ 331 ,046.33 $ 380,184.00 See Accountants' Compilation Report. Fayetteville Town Center Income Statement • Actual vs. Budget 1 Month Ended 1 Month Ended 7 Months Ended 7 Months Ended July 31 , 2002 July 31 , 2002 July 31 , 2002 July 31 , 2002 Actual Budget Actual Budget Sales Rental Income $ 21 ,983.81 $ $ 127,466.30 $ 64,261 .18 Parking Revenue - 1 ,506.00 6,000.00 Service Charge - - 12,852.00 Daily Parking - 644.00 - Parking Leases - - 14,487.40 - Pay Phone Rebates 7.03 9.16 - Other Income - 79.88 - Refunds (245.00) - Sales Tax Expense - (155.00) - Total Sales 21 ,990.84 143,792.74 83,113.18 Materials and Supplies Materials and Supplies 942.88 2,400.00 1 ,234.45 16,800.00 • General Expenses Expenses (See Schedule) 27,378.74 37, 162.00 206,160.52 246,033.00 Capital Outlay Minor Equipment - 2,689.93 Other Income (Expense) Interest Income - Checking 55.33 566.81 Net Income (Loss) $ (61275.45) $ (39,562.00) $ (65,725.35) $ (179,719.82) • See Accountants' Compilation Report. Fayetteville Town Center Schedule of General Expenses • Actual vs. Budget 1 Month Ended 1 Month Ended 7 Months Ended 7 Months Ended July 31 , 2002 July 31 , 2002 July 31 , 2002 July 31 , 2002 Actual Budget Actual Budget General Expenses Salaries & Wages $ 12,042.10 $ 16,916.00 $ 85,249.19 $ 1010496.00 Commissions 1 ,146.60 9,528.10 - Payroll Tax Expense 1 ,191 .25 8,943.37 Credit Card Discounts - - 308.69 Public Notification - 50.00 9.62 50.00 Office Expense 8.51 - 439.26 - Publications & Dues - 125.00 Postage - 50.00 Audit Expense - 232.80 Water 298.85 200.00 10586.52 1 ,550.00 Gardens Water 84.34 40.00 132.57 190.00 Gas 55.62 50.00 5,028.46 3,650.00 • Electricity 4,534.93 3,500.00 29,525.72 279000.00 Cable 62.95 165.78 Telephone 1 ,415.23 600.00 4,656.69 49200.00 Long Distance Telephone - 75.00 325.19 525.00 Insurance 31810.97 132983.76 - Taxes and Licenses 500.00 1 ,500.00 Contract Services - 7,815.00 75.00 54,705.00 Linens 1 ,079.74 11500.00 4,645.69 10,500.00 Skirting 500.00 3,500.00 Plants 205.00 - 1 ,537.50 205.00 Other - - 559.34 - Repairs and Maintenance 638.12 4,166.00 61104.86 26,162.00 401 (k) Company Match 268.53 - 2,262.72 - Special Projects - - 13,638.93 - Advertising and Marketing - 1 ,750.00 3,855.94 12,250.00 Travel and Training 36.00 - 36.00 - Depreciation Expense - 11 ,703.82 - Total General Expenses 27,378.74 37,162.00 206,160.52 246,033.00 • See Accountants' Compilation Report. Fayetteville Convention and Visitors Bureau Income Statement • Actuas vs. Budget 1 Month Ended 1 Month Ended 7 Months Ended 7 Months Ended July 31 , 2002 July 31 , 2002 July 31 , 2002 July 31 , 2002 Actual Budget Actual Budget Revenue Materials and Supplies Materials and Supplies 14.09 - 14.09 - Office Expense 1 ,412.47 200.00 1 ,412.47 200.00 Total Materials and Supplies 1 ,426.56 200.00 1 ,426.56 200.00 General Expenses Salaries & Wages 3,503.81 6,883.00 3,503.81 6,883.00 Payroll Tax Expense 341 .82 341 .82 - Publications & Dues - 83.00 - 83.00 Postage - 250.00 250.00 • Telephone - 579.00 - 579.00 Rent 500.00 500.00 Insurance (62.50) - (62.50) - 401 (k) Company Match 77.35 77.35 Total General Expenses 31860.48 8,295.00 3,860.48 8,295.00 Other Income (Expense) Interest Income - Checking 34.47 - 34.47 - Transfers from Other Funds 50,000.00 50,000.00 50,000.00 50,000.00 Total Other Income (Expense) 50,034.47 50,000.00 50,034.47 50,000.00 Net Income (Loss) $ 440747.43 $ 41 ,505.00 $ 44,747.43 $ 41 ,505.00 • See Accountants' Compilation Report. 4 e FAYETTEVI LLE AA THE CITY OF FAYETTEVILLE, ARKANSAS • KIT WILLIAMS, CITY ATTORNEY - _._-.__-..._..-, _. DAVID WHITAKER, ASST. CITY ATTORNEY LEGAL DEPARTMENT DEPARTMENTAL CORRESPONDENCE TO: A & P Commission FROM: Kit Williams, City Attorney DATE: September 9, 2002 / RE: HMR Tax Collections City Prosecutor Casey Jones has had to file numerous Criminal Summons this last month as several former restaurant owners have • failed to pay their past due HMR taxes. The total overdue taxes collected this month was $1,200.00 for a total of $87,518.82 in the last nine months. Attached is Casey Jones' memo. CITY OF FAYETTEVILLE OFFICE OF THE PROSECUTING ATTORNEY MANDY FINKL CLINTON K. JONES HOT CHECK ADMINIST TOR CITY PROSECUTOR E-mail: hotcheck@ci.tayett ville.auus 140 W. ROCK W. BRANT WARRICK FAYETTEVILLE, ARKANS 572701 DEPUTY CITY PROSECUTOR PHONE: (479) 575-8 77 (479) 5753 78 MEMO (479) 5753 74 (479) 5753 75 Hot Checks: (479) 5753 54 FAX # ; (479) 5753 73 TO: K. Williams Fayetteville City Attorney FROM: Casey Jones Fayetteville City Prosecutor DATE: September 9, 2002 RE: Status of HMR cases 1 . Fat Toneys Tony Goucher Paid $ 1 ,000. to pay weekly payments • 2. Fat City James Roberts Active FTA warrant 3 . Corky's Ben Clark Contempt filed 4. Back Porch BBQ Keith Kidd TD of Oct. 16, 2002 5 . Cafe Santa Fe Sad Abu-Haleema Active warrants x 2 7. Schlegel Bagels Leslie Treat Active Criminal Summons 8. Hog City Diner Richard Byrne Active Criminal Summons 9. Everybody's Foods David Rodriquez Paid $200.00 10. Tones, Inc. D. Heerwagon Criminal Summons served - TD 9/11 /02 11 . Dominoes Pizza Lloyd Hardison Active FTA warrant — Closed Reportedly filed bankruptcy 12. Forrest Co., dba Stan/Lori Forrest Filed Criminal Summons TCBY • • Page 2 K. Williams September 9, 2002 13 . Stitt Bros, dba Edwin T. Stitt, III All letters returned "Moved" Jeniannes on Center Close file 14. Dickson St. Diner Michael Starkey Criminal Summons Filed Nick Jefferies x 3 Deonna Darnell 15. Quizno's Classic Subs John Ford Criminal Summons filed 16. IHOP Kathy Lewis Criminal Summons filed 17. Olde Town Deli Mahmoud Boroujeni Criminal Summons Filed Collected a total of $ 1200.00 • • • ACTIVITY REPORT July, 2002 INQUIRY RESPONSES Tourist Inquiries July 2002 — 103 Year to date 2002 — 1011 July 2001 — 87 Year to date 2001 — 646 Advertising Responses July 2002 — 974 Year to date 2002 — 14677 July 2001 — 1021 Year to date 2001 — 20786 Relocation Inquiries July 2002 — 57 Year to date 2002 — 505 July 2001 — 74 Year to date 2001 — 463 July Total Inquiries 2002 — 1134 2001 — 1182 Year to Date Total Inquiries 2002 — 16193 2001 — 21895 • August, 2002 INQUIRY RESPONSES Tourist Inquiries August 2002 — 129 Year to date 2002 — 1140 August 2001 — 119 Year to date 2001 — 765 Advertising Responses August 2002 — 655 Year to date 2002 — 15332 August 2001 — 956 Year to date 2001 — 21742 Relocation Inquiries August 2002 — 67 Year to date 2002 — 572 August 2001 — 92 Year to date 2001 — 555 August Total Inquiries 2002 — 851 2001 — 1167 Year to Date Total Inquiries 2002 — 17044 2001 — 23062 • . JULY/AUGUST ACTIVITY Conventions and Meetings — Albert E. Brumley Gospel Sing Governor's Conference Bid State Games — John Magee. Bus Tours — Tourist Activities — America In Bloom judges visit Joe Martin Memorial State Race Coach's Clinic and All Star Festival — Dick Johnson Lights of the Ozarks — David Miller Bikes Blues and BBQ — Marie Ferguson State Horseshoe Tournament — Harold Scott Relations with Other Tourism — Girl Scouts Airport Information Booth -Kelly Johnson, airport manager Harold Jones — Brumley Transportation DDEP Advertising and Marketing American Lung Association — Amanda Harvey State Group Tour Meeting in Little Rock • Cabot Chamber — Mary Jane Sawyer, new executive Aaron Squyres — Jazz Festival Relations with Media — Justin Early — Arkansas NBC NWA Times — Matt Wagner Arkansas Baptist News — Courtney Brewer 40/29 — Jonathan Northwest Arkansas Guest Guide — Rosemary Britton Arkansas Democrat Gazette — Doug Wallace Trip South — Dwight Irwin Ryan Miller — AAA Tour Book CitiScapes — Susan Wallace Northwest Arkansas Times — Jessica Weekly Corporate Meeting Planners — Lisa Loyd / Town Center Staff /Operations — Mike Trout, Mickey Finn' s 4"Zju" ✓ Hank Kaminsky — Peace Fountain 11, d4d CVB Staff/Operations — Staff Orientation and Training Marketing Plan Development Sample Bus Tour • • Miscellaneous — Coy Hurd, Project Manager, City of Fayetteville Chamber Membership Luncheon City Budget/Auditor Requirements Dixie Development — Linda Keefer National Youth Sports Program Lease with Chamber of Commerce negotiated Historic Walking Tour brochure Steve McKinney, Randall Gross — High Tech Park marketing study • • Monthly Advertising Inquiries by State - 2002 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL AL 18 16 14 19 29 46 13 19 174 AK 3 1 1 5 AZ 5 5 7 8 7 6 2 3 43 AR 35 41 610 136 196 120 40 43 1221 CA 22 15 28 65 53 28 19 12 242 CO 5 3 11 15 15 14 12 6 81 CT 3 1 6 9 6 3 4 1 33 DE 4 2 1 4 11 DC 1 1 2 4 FL 26 29 25 41 46 181 30 32 410 GA 21 18 19 15 40 63 18 17 211 HI 2 3 2 1 2 1 11 ID 1 2 3 1 1 8 IL 46 37 299 376 463 300 103 39 1663 IN 24 15 77 194 209 168 57 21 765 IA 24 17 119 166 100 69 38 18 551 KS 13 10 158 155 67 77 22 22 524 KY 13 13 25 24 38 54 23 16 '206 LA 27 33 105 29 67 86 31 34 412 ME 2 1 2 2 7 MD 6 7 3 7 12 16 11 7 69 MA 3 1 4 7 5 4 1 25 MI 22 16 73 450 165 211 66 21 1024 MN 18 14 77 268 95 115 30 13 630 MS 22 23 38 22 25 63 12 28 233 MO 32 30 622 530 142 109 43 33 1541 • MT 1 1 1 1 1 5 NE 9 2 35 31 54 41 14 8 194 NV 2 2 2 7 1 2 1 17 NH 1 4 5 8 1 3 22 NJ 5 2 3 26 20 8 8 1 73 NM 3 6 2 3 4 2 1 21 NY 10 7 14 45 30 14 16 10 146 NC 14 11 22 25 26 60 15 11 184 ND 2 2 5 2 9 8 3 3 34 OH 15 14 55 253 216 202 62 15 832 OK 32 33 254 71 138 101 29 23 681 OR 3 6 4 7 5 3 28 PA 15 7 11 30 29 22 20 12 146 RI 2 1 1 1 2 7 Sc 7 15 11 1 13 43 11 9 110 SD 6 1 8 8 16 20 5 3 67 TN 26 21 96 11 56 71 25 34 340 TX 79 56 385 46 181 218 83 95 1143 UT 2 124 3 2 131 VT 8 1 9 VA 15 14 6 2 23 20 14 8 102 WA 1 5 5 15 7 5 5 43 WV 5 1 1 12 3 4 5 4 35 WI 17 17 97 11 202 169 64 24 601 WY 3 196 4 2 1 206 APO 1 1 1 1 4 CAN 8 4 3 1 16 FOR 2 1 2 3 6 14 3 31 • TOTAL 657 563 3355 3497 2846 2785 974 655 0 0 0 0 0 15332 • ADVERTISING INQUIRIES - 2002 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Tourist AY 98 98 BT 0 FC 1 1 1 3 H&A 0 ML 147 116 706 865 853 320 271 146 3424 MT 0 MVG 1623 1623 NATA 119 128 202 195 170 155 147 117 1233 OK 35 35 Parade 781 165 946 MC/Rosie 88 451 298 87 92 37 1053 SL 390 318 184 141 398 366 274 336 2407 SNI 1983 222 213 134 2552 ST 0 TA 0 TM 191 191 USA 1723 25 11 1759 MN 8 8 TOTAL 657 563 3355 3497 2846 2785 974 655 0 0 0 0 15332 • 15332 AY - Active Years BT - Budget Travel FC - Family Circle H & A - Home and Away MC - McCalls ML - Midwest Living NM - Meeting News MT - Midwest Traveler MVG - Midwest Vacation Guide NATA - NATA Tour Guide OK - Oklahoma Today Parade - Parade SL - Southern Living SNI - State Newspaper Insert ST - Southern Traveler TA - Travel America TM - Texas Monthly TM G-Travel Marketing Group USA - USA Today VG - Vacation Guide • i • Advertising Inquiries Pubs by State - July 2002 AB AY FC ML MVG NATA MC/Rosie OkT SL SNI MN Paradf USA VG TOTAL AL 1 2 3 7 13 AK 0 AZ 1 1 2 AR 3 10 9 4 13 1 40 CA 1 1 10 6 1 19 CO 1 4 2 2 3 12 CT 1 2 1 4 DE 1 3 4 DC 0 FL 2 1 6 19 2 30 GA 2 16 18 HI 1 1 2 ID 0 IL 5 37 9 4 6 38 4 103 IN 24 1 3 5 21 3 57 IA 20 3 ' 2 13 38 KS 1 9 4 2 5 1 22 KY 1 14 2 2 3 1 23 LA 1 1 5 2 22 31 ME 0 MD 1 2 6 2 11 MA 0 MI 35 1 1 1 26 2 66 MN 14 4 1 10 1 30 MS 1 2 9 12 MO 2 14 7 4 16 43 MT 1 1 • NE 5 3 6 14 NV 1 1 NH 1 1 NJ 1 1 3 3 8 NM 2 2 NY 1 3 6 6 16 NC 1 1 1 10 2 15 ND 3 3 6 OH 1 28 1 5 14 23 1 73 OK 1 1 9 4 1 16 OR 1 1 6 8 PA 3 1 6 1 4 15 RI 8 8 Sc 1 1 1 1 4 SD 3 11 1 15 TN 2 5 5 2 49 63 TX 1 19 12 1 1 34 UT 0 VT 10 10 VA 1 3 4 8 WA 1 2 3 WV 2 1 5 8 WI 1 27 6 1 23 1 59 WY 1 1 APO 1 1 CAN 1 1 FOR 1 2 3 TOTAI 27 0 0 271 0 120 92 0 274 0 0 165 25 0 974 • • Advertising Inquiries Pubs by State - August 2002 AB AY FC ML MVG NATA MC/Rosie OkT SL SNI MN ParadlUSA VG TOTAL AL 1 1 17 19 AK 1 1 AZ 1 1 1 3 AR 6 11 1 25 43 CA 1 6 5 12 CO 1 3 1 1 6 CT 1 1 DE 0 DC 0 FL 1 7 1 23 32 GA 3 14 17 HI 1 1 ID 1 1 IL 29 5 5 39 IN 7 2 4 6 2 21 IA 4 4 3 7 18 KS 10 4 4 2 2 22 KY 3 1 1 11 16 LA 4 29 1 34 ME 0 MD 1 1 5 7 MA 1 1 MI 13 3 1 4 21 MN 10 2 1 13 MS 1 3 24 28 MO 15 7 11 33 • MT 0 NE 6 1 1 8 NV 0 NH 3 3 NJ 1 1 NM 1 1 NY 2 2 3 1 2 10 NC 1 1 9 11 ND 2 1 3 OH 10 3 1 1 15 OK 4 4 13 2 23 OR 0 PA 1 3 3 1 2 2 12 RI 2 2 SC 1 8 9 SD 1 2 3 TN 3 2 4 24 1 34 TX 2 18 1 71 2 1 95 UT 0 VT 0 VA 8 8 WA 0 WV 1 3 4 WI 14 5 3 1 1 24 WY 0 APO 0 CAN 0 FOR 0 • TOTAI 0 0 0 146 0 117 37 0 336 0 8 0 11 0 655 A & P TOURIST INQUIRIES 2002 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV IDEC TOTAL AL 11 2 3 2 1 19 AK 1 1 • AZ 1 2 3 1 1 8 AR 5 24 19 11 9 41 171 1 89 CA 5 6 42 8 2 2 29 CO 1 2 1 3 1 8 CT 1 1 DE 0 DC 0 FL 3 21 4 8 5 1 23 GA 21 2 2 1 1 8 HI 1 1 1 ID 11 1 2 IL 1 4 4 12 8 13 12 9 11 63 IN 4 1 3 2 6 6 2 24 IA 1 3 12 2 8 5 1 2 34 KS 3 3 37 4 5 6 5 5 68 KY 1 1 2 LA 2 2 2 2 13 7 51 71 40 ME 1 1 2 MD 2 2 MA 1 1 MI 1 2 5 3 12 4 3 1 31 MN 1 6 101 4 3 5 1 30 MS 1 5 2 1 2 11 MO 2 4 26 8 6 14 31 9 72 MT 1 1 2 1 4 • NE 4 4 3 2 21 1 15 NV 2 1 3 NH 1 1 1 NJ 1 1 1 11 4 NM 1 2 12 NY 1 4 2 1 3 1 2 14 NC 3 2 3 1 9 ND 1 1 OH 2 6 4 8 3 1 1 25 OK 3 41 6 5 9 12 5 13 57 OR 1 1 21 1 1 6 PA 1 1 1 1 1 5 PR 1 1 RI 0 SC 1 3 2 1 2 9 SD 1 1 2 TN 1 2 1 1 4 7 1 1 18 TX 5 11 7 10 11 20 13 22 99 UT 1 1 2 VT 1 0 VA 1 1 1 1 4 WA 1 1 1 3 WV 1 1 1 2 WI 1 71 131 2 12 9 51 2F 51 WY 1 1 • APO 0 CAN 11 2 3 FOR2 2 49 78 181 109 161 163 72 99 0 0 0 0 0 912 I I AAA 21 4 AARP 3 AR Tourism 6 11 1 5 • Brumley 7 15 e-mail 6 141 Family Circle ( 2 internet 1 21 1 NATA 1 51 1 Midwest Living I 4T--F 2 Newspaper Insert 821 51 1 9 Parade 121 1 1 So.Liv 1 5 19 7 Rosie 2 4 USA 22 Women's Day 1 ---------------- 961 871 21 • • Tourists Inquiry 2002 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV IDECITOTAL AL 1 1 1 2 AK • AZ 1 1 2 AR 11 4 5 7 9 2 7 6 51 CA 4 2 3 3 2 3 17 CO 1 2 1 1 3 CT 10 DE 1 1 DC 1 FL 1 1 21 1 1 1 7 GA 1 1 2 HI 0 ID 0 IL 1 1 2 IN 1 1 1 3 IA 1 3 1 5 KS 2 1 3 1 1 1 9 KY 1 1 2 LA 1 1 3 3 8 ME 0 MD 0 MA 0 MI 1 1 1 1 4 MN 1 2 _ 3 MS 1 1 2 1 5 MO 21 41 1 3 1 1 2 2 16 MT • NE 2 1 3 NV 1 NH 1 1 _ 2 NJ 0 NM 1 1 2 NY 1 1 1 3 NC _ _ 0 ND 0 OH 1 1 1 - - - - - 3 OK 3 4 3 1 4 3 2 3 23 OR 1 1 2 PA 1 1 — 2 PR - - - RI 1 _Sc 1 1 SD TN 1 1 _ _ _ 2 TX 2 5 2 5 6 2 4 5 31 UT 1 1 VT _ VA 1 1 WA 1 1 2 WV WI 1 1 WY 0 • APO 1 CAN 1 _ _ 1 FOR 2 1 2 TOTAL! 371 301 201 321 331 151 311 301 01 01 01 01 01 2281 Ch Relocation Inquiry 2002 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL AL 1 1 1 3 AK 0 • AR 14 11 10 12 17 14 12 13 103 AZ 1 1 1 1 1 2 2 9 CA 1 5 5 5 1 1 9 27 CO 2 3 2 1 2 10 CT 1 1 2 DC 0 DE 0 FL 4 1 2 2 3 2 1 3 18 GA 2 1 1 3 1 8 HI 1 1 ID 1 1 IL 2 1 2 1 3 2 4 2 17 IN 1 1 2 1 5 IA 2 2 2 6 KS 1 1 1 1 1 4 5 14 KY 2 1 1 4 LA 1 2 2 2 1 8 ME 1 1 2 MD 1 1 2 MA 1 2 3 MI 1 1 1 1 1 5 MN 1 3 1 2 2 3 1 13 MS 2 2 2 2 1 2 11 MO 7 2 6 5 4 1 4 3 32 MT 1 1 • NE 1 2 1 2 6 NV 1 1 2 NH 2 2 NJ 0 NM 1 1 3 1 6 NY 2 1 1 1 2 7 NC 4 1 1 6 ND 0 OH 1 3 1 5 OK 4 2 4 2 4 2 4 5 27 OR 2 2 PA 1 1 2 RI 0 SC 1 1 1 3 SD 1 1 2 TN 4 3 2 2 3 14 TX 10 5 6 7 6 8 13 6 61 UT 1 1 2 1 1 6 VT 0 VA 2 1 3 WA 1 1 WV 0 WI 2 1 3 2 1 1 10 WY 1 1 APO 1 1 • CAN 0 FOR 1 1 Total 77 55 53 61 58 45 57 67 473 Fayetteville Advertising & Promotion Commission Inquiry Report Assessment • September 9, 2002 FY 01 Jan-Aug FY 02 Jan-Aug Significant Inquiry Source Inquiry Totals Inquiry Totals Inquiry Difference Active Years 1 , 104 98 Arkansas Newspaper Spring Insert 2,594 21552 Family Circle 29740 3 -2,737 Midwest Living 20617 39424 Midwest Vacation Guide 19831 1 ,623 NATA Tour Guide 19411 11233 Parade 31751 946 41805 McCalls/Rosie 19331 10053 • Southern Living 1 ,071 20407 USA Weekend 11856 11759 Others: OK Today, TX Monthly, 1436 234 MW Traveler, Meeting News SUB TOTAL 219742 15,332 6,410 Internet — Unique Visitors 14,322 239336 GRAND TOTAL 369064 38,668 • • Convention & Visitors Bureau Marketing Plan 2002-2003 Objectives: • Target potential bus tour groups for mail-outs and in person marketing at trade shows. • Contact Fayetteville Corporations/Manufacturers introducing them to the CVB and marketing Fayetteville meeting facilities for their meetings. • Attend trade shows that will directly benefit the promotion of Fayetteville. • Attend meetings and luncheons for lead information, for contacts, and to introduce the CVB. • Follow-Up on all previous leads, meetings, tours and conferences currently held in Fayetteville or in the past. • Aggressively work to build relationships with University professors, deans, coaches and executives. Introduce CVB to the above mentioned and gain information about groups and/or conferences the UofA brings to Fayetteville. • Attend ASAE luncheons and functions in order to meet Association Directors to form a relationship where they will feel comfortable having their conventions in Fayetteville. • Upcoming Events: • Arkansas Economic Developers Conference: August 2003 confirmed • Governor's Conference of Tourism: March 2004 confirmed • Poultry Festival: 2004 pending • Arkansas Cattleman' s Conference: 2003 & 2004 pending • AAA All-Star Week: May 2003 pending • Arkansas Jewelers Association Conference: 2005/2006 pending • Arkansas Bankers Association: 2005 pending • Workforce Development Convention: 2003 pending • Upland Oaks Symposium: October 2002 confirmed • Arkansas Firefighters Association: June 2003 confirmed • Senior Citizen Festival sponsored by CareNW: May 2003 confirmed • Animal/Pet Expo WACO Fairgrounds: May 2003 confirmed • Arkansas-Missouri Railroad from Van Buren to Dickson St. March-June 2003 confirmed Long-term Goals: • Minor League Baseball • Build baseball stadium/amphitheater to accommodate minor league baseball and concerts. • Arkansas State Games • • Little League World Series • Antique Roadshow