HomeMy WebLinkAbout2001-07-09 - Agendas - Final MEETING NOTICE The Advertising and Promotion Commission will meet on Monday, July 9, 2001 at 2 :00 p.m. at the Town Center Conference room. AGENDA ADVERTISING AND PROMOTION COMMISSION July 9, 2001 2 :00 p.m. C I. Call to Order II. Reports A. Approval of Minutes for June 11 B . Financial Report (Financial report will be distributed at meeting- was not complete at time agenda was prepared) C. Convention and Visitor Activity — Marilyn Johnson 1 . Sales Manager Report — Denise Bembenek D. Blackwood Martin/CJRW Report — Sue Blake • 1 . Mid-year recap and inquiry analysis — Brad Ruth III. Old Business A. Town Center 1 . Parking 2. ABC permit IV. New Business A. Convention Visitor Bureau B. Arkansas Trails and Greenways Forum V. Adjourn is AA • • GROUP: ADVERTISING & PROMOTION COMMISSION DATE: June 11 , 2001 PRESENT: Bob Davis, Joe Fennel, John Gilliam, Ching Mong, Curtis Shipley, Kevin Santos, Steve Davis, Kit Williams, Richard Alderman, Sue Blake, Denise Bembenek, and Marilyn Johnson. ABSENT: None The regular meeting of the Advertising and Promotion Commission was called to order at the Chamber of Commerce conference room at 2:00 p.m. by Chairman Joe Fennel. MINUTES Moved by Shipley, second by Gilliam to approve the minutes of the May 14 and 24 meetings. Motion carried. FINANCIAL REPORT Steve Davis presented the financial report for May. Collections for the month were down - 4. 10% with total collections of $ 103,545. Year to date collections totaled $510, 124, a 0.24% decrease. May expenses were $34,046, with largest expenditures for advertising. Moved by Shipley, second by Davis to approve the financial report. Motion carried. • Marilyn reviewed delinquent accounts. Kit Williams said collection was a joint effort between the city accounting office and the prosecutor. CONVENTION AND VISITOR DEVELOPMENT REPORT Marilyn Johnson reviewed her activities as distributed. A sales blitz was conducted during the month. Samantha Kesterson has been hired to staff the XNA Information Booth. The Town Center has occupied a great deal of her time. Denise reviewed her activities related to Town Center sales. We have 16 contracted events and 14 contracts out. BLACKWOOD/MARTIN/CJRW REPORT Sue Blake reported that the agency was working on Retirement Guide and Vacation Planner. Old Business TOWN CENTER The schedule of opening events was discussed. Commissioners requested looking at the financial feasibility of free Saturday parking. AWARD OF BIDS FOR TOWN CENTER The following recommendations were made: • A. Signage — awarded to Sign-a-rama for $ 10,693 . They were the only bidder. • B. Parking System — awarded to Nabholz for $40,541 . Only through Nabholz were we able to find a licensed Arkansas Contractor to install the system. C. Computers — awarded to AAA Business Machines for $9,371 . They were the lowest of five bidders. D. Telephone System — awarded to Southwestern Bell for $8, 162.21 . Moved by Santos, second by Shipley that the bids be awarded as recommended. Motion carried. Marilyn reviewed the Furniture, Fixtures, and Equipment expenditures and explained remaining items that had not been purchased. Moved by Gazzola, second by Gilliam to authorize an additional $75,000 from the contingency fund for remaining items which might be needed. HMR ORDINANCE Joe Fennel thanked Santos and Davis for leading the City Council in passage of the extension of the HMR Ordinance. He said that it was good timing because of the decline in HMR revenues the last two months. KAMINSKY FOUNTAIN Bootsie Ackerman said that Mr. Bradbury and the artist had reached an agreement to fund the fountain. Mr. Bradbury was concerned with the acceptance of the gift and the maintenance of the fountain. Hank Kaminsky explained that the fountain would be a 10-foot diameter bronze sphere with water coming out of the top. Some maintenance would be required and perhaps heaters to run the fountain year round. • Commission asked for a rough estimate of the maintenance costs, costs of parts, guarantee of pumps (including parts and bearings), insurance and vandalism costs. Refund of the costs of running electricity and water to the site should be reimbursed. It is expected that the fountain can be installed on the first year anniversary of the Town Center. Moved by Santos, second by Davis to ask the council for a resolution accepting the gift pending the costs of maintenance. Moved by Davis, second by Shipley that the A & P Commission accept the gift pending the costs of maintenance and items mentioned above. New Business AGENCY CONTRACT Moved by Shipley, second by Mong that the Contract for public notification with Blackwood Martin/CJRW be extended until December 31 , 2001 . CHAMBER OF COMMERCE CONTRACT Moved by Santos, second by Shipley that the contract with the Chamber of Commerce be expanded to include Town Center personnel. The amount of that expansion is $88,300. • Other Business CATERERS ALLOWED TO HANDLE ALCOHOL • New legislation passed will allow caterers to handle alcohol. There is opposition by the Fayetteville police chief for this and he has objected with the ABC. Shipley and Gilliam will work out some ground rules with the Chief of Police. Caterers can ask for a letter of support from the A & P Commission. SERV SAFE TRAINING Postcards sent our to Fayetteville restaurants have been very successful. Forty-five participants have signed up to take the training in July. Next A & P meeting will be July 9 in the Town Center Conference Room. Respectfully submitted, I- aAj qaA��� Marilyn Johnson Director Convention and Visitor Development • • Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending June 30, 2001 • 2001 YTD June Budget Item Budget Expenses Remaining_ Expenses 800 Telephone Number (Chamber of Commerce) $ 10,000 $ 5,000 $ 5,000 $ Audit Expense 150 150 0 Brochure Development 46,864 37,461 9,403 6,215 Chamber of Commerce Operations Contract 100,000 75,000 25,000 Collection Expense - City of Fayetteville 26,000 12,327 13,673 2,124 Convention Support 5,512 3,973 1 ,539 500 Public Notification (BMA ContractfAirport.) 265,311 109,167 156, 144 23,743 Town Center Architectural Services 43,063 31 ,440 11 ,623 11 ,615 Town Center Equipment & Furnishings 300,000 33,633 266,367 24,985 Town Center Operating Expenses 240,740 17,900 222,840 Special.P_rojects Air Museum 20,000 15,000 5,000 5,000 Airfest 2001 3,000 31000 0 3,000 Ark. State High School Cross Country Championships 1 ,200 1 ,200 Bikes, Blues, and BBQ 3,500 3,500 0 3,500 Botanical Garden Society - Master Plan 1 ,532 1 ,532 Brumley Gospel Sing 7,000 7,000 DDEP Festival Support Project 6,000 6,000 • First Night 1 ,600 1 ,600 Hog Wild 7,500 7,500 Holiday Hoops 9,000 9,000 Joe Martin Memorial Stage Race 500 500 Lights of the Ozarks - Replacement Lights 4,000 4,000 North Arkansas Symphony Brochure Support 3,600 3,600 Professional Services - Legal Fees 50,000 50,000 Saturday of Champions 2,400 2,400 0 2,400 State Track & Field Finals 2,400 2,400 Town Center Grand Opening 10,000 10,000 Walton Arts Center - Brochures 1 ,200 300 900 Washington County Historical Society - Brochure 2,000 2,000 Subtotal Special Projects 136,432 24,200 112,232 13,900 TOTAL USES $ 1 , 174,072 $ 350,251 $ 823,821 $ 83083 • H:\BUDGET\PROJECTS\HMR TAXA&P2001 .WK4 City of Fayetteville, Arkansas Monthly HMR Tax Collections 1999-2001 • 1999 2000 2000 2001 2000 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 89,125 $ 100,334 12.58% $ 98,397 -1 .93% February 88,757 91 ,330 2.90% 95,810 4.91 % March 91 ,271 1020971 12.82% 104,748 1 .73% April 94,588 108,747 14.97% 107,624 -1 .03% May 96,120 107,975 12.33% 103,545 -4.10% June 104,709 107,963 3.11% 106,217 -1 .62% July 102,279 103,894 1 .58% August 103,688 105,417 1 .67% September 97,609 104,980 7.55% October 95,824 105,820 10.43% November 109,561 117,106 6.89% December 96,583 97,771 1 .23% Total $ 111707114 $ 112541310 7.20% $ 6163340 -0.48% • HMR Tax Collections By Month 140 I C \ \ C I \ 100 \ \ \ \ \ � ` C ♦ ` ti a 80 N 40 IN 20 \ \ � � 0 Ll L t P I I I F January February March April May June July August September October November December a 1999 x%, 2000 O 2001 • H:\BUDGET\PROJECTS\HMR—TAX\HMRTAX.WK4 • ACTIVITY REPORT June, 2001 INQUIRY RESPONSES Tourist Inquiries June 2001 — 61 Year to date 2001 — 1057 June 2000 — 112 Year to date 2000 — 2088 Advertising Responses June 2001 — 2685 Year to date 2001 — 19765 June 2000 — 1597 Year to date 2000 — 22651 Relocation Inquiries June 2001 — 49 Year to date 2001 — 389 June 2000 — 70 Year to date 2000 — 572 June Total Inquiries 2001 — 2795 2000 — 1779 Year to Date Total Inquiries 2001 — 21211 2000 — 25311 • ACTIVITY Conventions and Meetings — WRMC Women's Health Day Brumley Gospel Sing — meeting at Tyson Track Complex AIA Arkansas — Mandy Childress Arkansas Aviation Hall of Fame banquet J. L Gean — Foretravel Motorcade Rally Tourist Activities — Bikes, Blues and BBQ Tour Reynolds Razorback Stadium w/All Star Festival committee Shirley Lucas — WRMC Women's Day BBB — Nancy Hartner, Luann Diffin Heather DeLone — Student Alumni Board — homecoming activities Relations with Other Tourism — A & P Roundtable, Little Rock ServSafe postcard Catherine Koch — Extension Service Emma Badgley — HMR Collections Samuel — Berquist and Associates Relations with Media — Eric Stinnett (Northwest Arkansas Times) Angela Frew/Debbie Dial - Tulsa Cityscape AAA — Kim Teeter Tiffancy Burnett — Convention South • Sarah Terry — NWA Times Dennis McCasklin — Fayetteville Free Weekly Julie Finch — Arkansas Business Town Center — Sharon Crosson - parking Morey Keller — Farmer' s Market and plaza Southwestern Bell — Mary Ellen Slape & Kathy Foraker Signage — Robert Allain Construction meetings Tables Arrived Letter to ABC regarding alcoholic beverage permit Signco — Steve Plant Clint Miller — Hugg and Hall Bruce Joyner — Virco (chairs) Marilyn Rathburn — Culinary Program — West Campus Rich Grubbs — T. C. Parking Perry Franklin — electricity for special events Kim Teeter — AAA Business Machines David Horne — parking Debra Kaufman — S WB pay phones Maxine — SWB phone numbers Mark Cain — Farmer's Market Food on plaza • Chuck Rutherford — sidewalk cuts for Town Center Miscellaneous — Farmington Chamber of Commerce organizational meeting HMR Ordinance — City Council Boston Mountain I540/Hwy 71 Scenic Loop Business After Hours — WRMC Arkansas Alumni Volunteer Appreciation Luncheon Chamber Membership Luncheon (Palmetto State Quartet/Brumley Gospel Sing) Jim Crider going away reception Hospitality in a Heartbeat — Chamber Retail Committee Feasibility Study — Mid-level suites, 100 rooms (Bruce Clark) Frank Broyles — Mike Ketchum (new golf coach) Becky — Manpower re: Samantha Kesterson Brett Billings — appraisal (HMR tax receipts) Tom Wilkerson — Partners for Livable Cities Mark Blackwood — Blackwood Martin/CJRW Ron Wagoner — NYSP Bryan Shaw — Irvin & Sawyers Welcome — Sery Safe Donna Porter — Botanical Garden Society of the Ozarks Michael Dandurand - CJRW Laura Lease — Upward Bound program (student interviews) • Bill Underwood — closing street for BBB Sharon Tallach — Mangam Holcomb — new cellular company ACTIVITY REPORT • June 11 — July 5, 2001 Town Center Activitv Contracted Events: 25 YTD Income from booked events: $21 ,398.88 Outstanding as of 6/7/01 (letters sent): $3227.61 Proposals sent: 18 Contracts sent: 5 Town Center Activity General Activity: Appreciation Dinner Invitations ASAE Luncheon Citiscapes CoC luncheon Collections and Payment processing Community Development Meeting Presentation CVC Meeting Double Pair O' Docs Heritage House Mailer - May Leads (81 pieces) • Mailer — Postcart (200 pieces) Mailer - XNA (12 pieces) NBC News North Forty Catering NWA Times Richard Alderman TC Meetings/calls: Angie Hidlebaugh Arkansas Party Rentals Bootsie Ackerman Calvert/McBride Office Supplies DARE Officers Design It Dr. Kurt Rom Ease the Day Eclipse Displays Elayne's Dance Friday's Flowers Party's Galore Sara Lee — coffee service Sassafras Southern Strategy Group, AIA Springdale Convention Center • Superior Linen Taylor Displays The Event Group Uncle Gaylord's Vlasic • Washington County Health Dept. TC Tours: Amy & Joyce Pennington Becky Bull Beta-Rubicon Church of Christ Ministries Conner & Winters Dale Carnegie Training Seminars, Carrie Smith DARE Officers Fayetteville Police Department, Chief Hoyt Fayetteville Public Education Foundation Fayetteville Public Library Leukemia/Lymphoma Society North Forty, Harriet Nieman Ozark Cooperative Warehouse Sharon Hoover/Thad Kelly, AIA Wilson/Hale Wedding Reception UA Special Events Contacts: AHEC AR Medical Group AR State Chamber of Commerce Arkansas Realtors Association Bank of Fayetteville Becky Bull City of Fayetteville, Soil and Water Commission Community Bank Darla Oxford Dessert Fire Belly Dancers Genesis Research Gibb/Call Wedding Reception, f/u Luekemia/Lymphoma Society Ozark Music Awards Steve Gray Tyson, Jamie Burris UA Chemistry Dept Walmart Special Events, Mike Bradshaw Women's Day — WRMC Woodland Jr. High Proposals/Contracts Sent: Arvest Bank, prop Becky Bull, prop, cntr Church of Christ Ministries, prop Delta Sigma Theta, prop Fayetteville Junior Civic League, prop Fayetteville Public Education Foundation, contract • Fayetteville Public Library, prop, contract Hog City Diner — SAE banquet, prop Leukemia/Lymphoma Society, prop Misty River Hounds Hunt Club, prop Pennington/Hileman, prop, contract Sara Bowen, prop • Space Photonics, prop Suzanne Cunningham, prop The Wrestling Event, Bryan Jones, prop LIA, Student Programs, prop LIA, Special Events, prop Wilson/Brown, prop Wilson/Dale, prop, cntr TC Contracts Rec'd: American Institute of Architects Conner & Winters Fayetteville Public Library Metro Area Board of Realtors Tyson IS Dept Tyson Retail Division Waddill/Houston WRMC — Doctor's Seminar • I I TOURIST INQUIRIES 2001 1 JAN IFEB I MARAPR MAY JUNIJUL AUG SEP OCTINOV DEC TOTAL AL 1 11 1 2 z 21 11 1 1 1 1 1 1 8 AK I I I I I • AZ 3 11 1 1 1 1 4 AR 25 4 48 18 31 131 139 CA 1 11 21 5 51 14 CO 21 1 2 2 1 7 CT I I1 1 DE 11 1 DC FL 1 1 31 7 1 I I 1 13 GA I 21 1 11 11 11 1 1 1 1 1 1 1 5 HI 1 I 1 1 1 1 1 1 1 1 1 1 1 1 1 ID 1 1 2 1 11 11 1 1 4 IL 1 21 11 8 5 61 1 1 1 1 22 IN 11 1 5 2 1 1 1 8 IA 31 1 10 2 1 1 18 KS 21 1 5 4 5 6 23 KY 1 31 11 1 11 1 1 1 5 LA 31 11 101 11 91 31 1 27 ME 1 1 I 1 MD 11 I 1 1 11 I 3 MA 1 I 1 11 I I 2 MI 1 1 10 1 1 1 14 MN 1 21 7 1 10 MS 2 5 2 1 10 MO 1 81 21 11 11 7 8 47 MT I I I • NE 1 6 2 1 10 NV I NH I 11 I I 1 NJ I 11 11 2 NM 1 1 2 11 21 1 1 I 1 1 1 6 NY I 11 1 21 1 11 1 1 1 1 1 1 1 5 NC 1 1 2 21 1 1 4 ND I 1 I I I 1 OH 11 11 61 2 21 1 1 12 OK 1 91 31 31 12 71 1135 OR 1 1 2 PA 1 11 2 PR I I RI I I I I I I I SC 11 I 11 I 2 SD I TN 11 11 31 21 11 18 TX 5 613 10 17 8 59 UT 1 21 2 VT VA 1 21 2 WA 1 1 2 wv I I WI 1 1 61 1 1 21 1 1 I 1 9 AP I 1 1 o I I I I I CAN 1 1 FOR 1 21 11 1 21 1 1 1 6 83 26 176 97 116 61 0 0 0 0 0 0 0 559 • ADVERTISING INQUIRIES - 2001 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Tourist AY 163 137 104 141 405 950 BT 0 FC 207 909 769 588 2473 H&A 0 ML 30 41 316 972 612 419 2390 MT 1133 1133 MVG 894 881 1775 NATA 111 133 251 232 171 206 1104 OK 91 63 107 31 292 Parade 2278 1473 3751 MC/Rosie 2 363 77 489 931 SL 18 10 48 232 143 65 516 SNI 2246 288 60 2594 ST 0 TA 0 TM 0 USA 187 1428 235 6 0 TOTAL 413 384 4494 7844 3945 2685 0 0 0 0 0 0 19765 • AY - Active Years BT - Budget Travel FC - Family Circle H & A - Home and Away MC - McCalls ML - Midwest Living MT - Midwest Traveler MVG - Midwest Vacation Guide NATA - NATA Tour Guide OK - Oklahoma Today Parade - Parade SL - Southern Living SNI - State Newspaper Insert ST - Southern Traveler TA - Travel America TM - Texas Monthly TM G-Travel Marketing Group USA - USA Today VG - Vacation Guide • • Advertising Inquiries Pubs by State - June , 2001 FC ML MVG NATA MC/Rosie OkT SL USA TOTAL AL 8 1 8 2 19 AK 2 2 AZ 6 1 4 11 AR 24 10 17 14 7 72 CA 30 2 11 31 1 75 CO 6 1 2 9 CT 13 2 9 24 DE 1 1 2 DC 1 1 FL 19 6 6 36 6 1 74 GA 9 2 15 4 30 HI 2 2 ID 1 1 2 IL 31 74 117 17 27 3 269 IN 15 36 93 4 17 2 1 168 IA 20 26 47 1 4 1 99 KS 14 11 40 7 6 1 79 KY 10 12 1 1 6 1 2 33 LA 19 12 12 1 3 47 ME 3 2 5 MD 5 1 1 1 3 3 14 MA 10 2 7 19 MI 19 53 221 6 19 318 MN 12 17 35 10 7 81 MS 9 1 5 8 2 25 • MO 33 37 121 13 15 1 220 MT 1 1 NE 5 14 1 3 3 26 NV 2 1 3 2 8 NH NJ 26 1 1 21 1 50 NM 1 2 2 1 6 NY 28 5 6 42 1 82 NC 11 4 27 1 1 44 ND 1 1 2 OH 24 49 150 7 13 243 OK 22 8 1 9 14 13 5 72 OR 5 2 2 9 PA 23 1 2 25 1 52 RI 1 1 Sc 4 1 6 3 14 SD 1 3 2 6 TN 14 13 7 20 3 57 TX 57 8 24 24 1 11 3 128 UT 3 2 5 VT 2 1 2 5 VA 15 4 7 1 27 WA 5 1 3 1 10 WV 1 1 1 1 1 5 WI 18 26 52 5 14 115 WY 2 2 APO CAN 1 1 2 • FOR 1 12 13 TOTAL 588 419 881 206 489 31 65 6 0 2685 • Monthly Advertising Inquiries by State - 2001 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL AL 1 2 13 67 32 19 134 AK 4 1 3 9 2 19 AZ 2 3 15 24 10 11 65 AR 22 33 740 312 198 72 1377 CA 27 20 64 100 105 75 391 CO 8 5 22 32 18 9 94 CT 1 2 6 18 15 24 66 DE 1 1 1 4 2 9 DC 2 1 1 1 5 FL 20 18 35 200 75 74 422 GA 2 4 28 56 33 30 153 HI 2 1 5 2 10 ID 1 3 7 2 13 IL 18 31 398 1114 780 269 2610 IN 12 10 147 628 228 168 1193 IA 8 9 171 478 183 99 948 KS 8 15 103 182 63 79 450 KY 5 4 18 82 38 33 180 LA 8 7 138 105 65 47 370 ME 1 7 3 6 5 22 MD 1 10 21 16 14 62 MA 2 1 9 25 24 19 80 MI 15 12 214 763 351 318 1673 MN 16 13 65 404 227 81 806 MS 6 6 45 79 27 25 188 MO 21 18 765 474 173 220 1671 • MT 4 2 6 2 3 1 18 NE 9 8 40 163 94 26 340 NV 3 1 4 10 4 8 30 NH 1 8 4 0 NJ 7 4 24 36 36 50 157 NM 1 7 14 7 6 35 NY 10 4 43 98 58 82 295 NC 1 3 34 100 30 44 212 NO 1 2 4 42 28 2 79 OH 18 16 111 695 359 243 1442 OK 52 39 360 274 96 72 893 OR 6 1 11 8 12 9 47 PA 9 6 30 61 58 52 216 RI 1 3 1 1 6 Sc 2 1 6 40 17 14 80 SD 1 1 3 37 21 6 69 TN 7 4 122 126 55 57 371 TX 36 39 483 276 176 128 1138 UT 2 1 6 10 7 5 31 VT 1 4 4 5 14 VA 2 3 23 37 31 27 123 WA 4 3 11 22 18 10 68 WV 2 2 8 331 14 5 362 WI 13 20 135 257 110 115 650 WY 1 2 4 2 2 11 APO 2 0 CAN 1 2 4 3 2 12 FOR 11 5 1 5 5 13 40 • TOTAL 413 384 4494 7844 3945 2685 19765 IRELOCATION 20011 JAN FEB MAR APR MAYIJUN JULAUGISEP JOCTI NOVI DEC ITOTAL AL 1 1 1 3 • AK 1 I 18 AZ I 21 1 2 I 11 21 I I I AR 1 141 51 221 91 211 61 1 1 1 1 1 1 77 CA I 51 21 51 21 71 31 I I I 1 24 CO 1 41 21 31 I 21 11 1 1 I I 1 12 CT I I I I 0 DE I I I I 0 DC I 0 FL 1 11 31 51 51 41 1 18 GA 11 2 1 2 1 7 HI 1 1 2 ID 1 0 IL 21 1 5 21 31 2 15 IN 14 5 IA 2 4 1 3 2 12 KS 41 2 6 1 11 2 15 KY 2 2 LA 1 51 1 21 411 21 14 ME III 1 1 MD I I I 0 MA I 11 1 11 11 4 MI I 1 1 1 11 11 I 4 MN 1 11 11 21 I 21 I I I I I 6 MS 1 21 1 11 21 21 41 I I I I 11 MO 1 51 11 21 31 31 21 I I I I I 16 • MT 1 21 1 21 1 1 I I I 1 1 I 4 NE I 1 1 21 1 11 11 I I I 4 NV I I I 1 11 21 11 I I 4 NH I 0 NJ I 0 NM 1 1 1 3 NY 1 1 1 11 4 4 NC 11 3 1 1 3 21 1 1 11 ND 1 11 1 1 1 2 OH 1 21 1 1 3 1 1 1 1 7 OK 41 9 2 41 21 1 21 OR 1 1 1 1 25 PA 11 21 1 1 11 1 5 PR I 0 RI 1 0 SC I 1 1 11 i I 2 SD I 0 TN I 21 1 31 I 21 11 1 1 1 1 I 8 TX I 71 4 91 41 91 71 1 1 1 1 40 UT I I I 0 VT I I 0 VA 1 11 I 11 1 1 1 1 1 2 WA I I 0 WV I I 0 WI 1 3 1 1 2 8 • WY 0 APO 1 1 CAN 1 1 FOR 0 389 TOTAL 76 30 -98-F-441 92 49 0 01-0 -0 -0 0 389 ostnc er,,r` STATE OF ARKANSAS • i r The , . l 0 M ' Experienced planners know the drill . But if you don't currently utilize convention bureaus, here 's a primer to get you started . ■ B1' SARA TORRF.NCE, CMP s ' m. Your board has decided to hold your annual meetings on a three-year cycle — at destinations on the East Coast, then the West Coast, then in Middle America. They want to emphasize the destination, in addition to the educational program, to increase attendance. They have empowered you, the director of meetings, to make this happen. What is your single best resource to maximize this challenge? The answer — the local convention and visitors bureau (CVB). t, CVBs are not-for-profit umbrella organizations that all members, and do not push any one facility. CVBs represent their specific destinations. Most are member- will help coordinate many aspects of your meeting — ship organizations that bring together businesses that from booking convention centers and hotels to provid- r, depend on travel, tourism, and the meetings market. ing information on restaurants, tourist attractions, off- CVBs are usually funded by membership dues, govern- site special event venues and catering, ground opera- ment funding, and a percentage of local hotel taxes. tions, and local transportation. They may even coordi- Whatever the funding mechanism, the CVB wants nate with local retail businesses that thrive on the con- your business in their locality. Their mission is to ventions market. Contact information for meeting plan- increase travel to their destination and to facilitate ners is usually outlined in a thorough destination guide, TM groups. Since they are nonprofit, they equally represent featuring member companies: In addition, most CVBs n f� 1 ,• maintain a membership directory. When inquiring about meeting rooms used, auxiliary services used (such as services, planners should ask if they can get a targeted tours, audio-visual services, off-site catered events, trans- directory for such services as transportation companies or portation), and the overall economic impact to the area. floral companies. CVB help is not just for the large city- Planners can obtain copies of their post convention wide convention; smaller meetings can also benefit from reports through the IACVB Web site, by calling IACVB, ii collaborating with the CVB. or by requesting a report from the CVB with which they Where do you find this assistance? Most CVBs around are doing business. It's important for planners to know and the world are members of the International Association of approve the information the CVB community has reported f Convention and Visitor Bureaus (IACVB). The Web site of about their meetings. For example, a planner may have y the IACVB (www.iacvb.org) links to all 450 member desti- added a last-minute room block to his/her inventory and nations, with additional contact information. When you visit not communicated this change to the CVB. Therefore, the the IACVB site, you can utilize the online request for pro- CVB would report 1 ,500 rooms instead of 1 ,800 in [heir posal (RFP) service. This is a free service, and there is no final report. commission charged to the hotels. am IACVB also maintains an Almanac ofDestinations, a desk reference listing ISCUSS LOCAL REGULATIONS AND LAWS, CVBs by country and state. You may INCLUDING UNION REGULATIONS, request a copy through the Web site, or TAX RATES, AND LIQUOR LAWS. call (202) 296-7888. i Many CVBs have satellite offices The CVB will also assist with site selection. It is across the country. If you are located in a city that serves as your one-stop service for matching available properties to headquarters to a large number of associations, such as your meeting requirements. Ask CVB representatives to `, . Washington, D.C., Chicago, or New York, the city of your send leads only to those facilities that can handle your u next meeting may have a satellite office right in your own group or to hotels that you have specifically identified. If I backyard. Many destination representation companies also you intend to hold your conference in the convention cen- 'I hang out their shingle to sell more than one locality in a ter, they will contact the center management as well as satellite office. For example, Destinations, Inc., represents lodging. They are aware of other groups in the city and five CVBs to the Chicago market. Such firms benefit mid- can help make sure your meeting is not hampered by the sized and larger cities, providing a marketing presence out- activities of other meetings. side of their home territories. The benefit to meeting planners Next, the CVB staff will completely arrange your site j is enormous — you can deal face to face with someone you inspection. They will schedule the entire agenda for you i I are likely to see at local industry events on a regular basis. — including visits to each meeting facility and meetings , I The Convention Industry Network (CINET) is an online with other vendors (such as audio-visual companies and information network that refers CVBs to future business transportation providers). If you wish, they are prepared to � t opportunities and provides them with meeting histories. accompany you to each appointment. . I Sponsored by IACVB, CINET also benefits meeting planners During each site inspection, meet with the CVB staff ! in the negotiation process. It contains historical and projected at the beginning and at the end of your visit. Share your information on more than 20,000 meetings, so that CVBs can concerns about how the facilities and the destination will use this data to qualify planners' meeting requirements. meet your needs and your impressions of the overall visit. Discuss local regulations and laws, including union regu- Help With Pre- and Post-Planning lations, tax rates, and liquor laws. Ask if union negotia- So what help can you expect from the convention and tions might take place during the time of your meeting, I• visitors bureau at your chosen destination? First of all, the threatening a strike. Discuss the economic conditions of CVB can aid you in compiling an accurate post convention the area, and what changes are likely prior to your meet- report that gives a profile of your meeting — the number ing. Learn whether road building or other major construc- of sleeping rooms booked and actually realized, number of tion may take place at the time of your meeting. 54 C0NVENE I I Marketing Your Meeting bureau. If yours does, you will receive a final housing report, The CVB specializes in helping you with promotion which will greatly aid in receiving an accurate post conven- and publicity to encourage your attendees to come to their tion report. Many CVBs will also provide a registration, city. For example, many bureaus will provide "shells," or information, and hospitality staff for a reasonable fee. These y city promotional brochures, on which you can overprint staffers regularly work conventions in the city, and know the your message; stock photos of the area; and videos or CDs destination and the tasks required. They are usually bonded to play at promotional meetings. Many CVBs will send and are required to be neatly dressed, often with ajacket or representatives to your previous year's meeting to promote vest identifying them with the convention bureau. . their destination for the next year. CVBs can give you con- CVB staff can also advise you on planning events and tact information for the local media, including newspapers, tours. An off-site evening event at a desired location (the radio, and TV stations. well known aquarium or arts museum, for example) adds CVB staff will also provide you with information about variety and appeal to your conference. The CVB can put you local entertainment, restaurants, and other attractions that in touch with venue operators as well as with caterers. They might encourage prospective attendees to register. Link can advise on the most popular destinations for tours and on your conference Web site to that of the convention city's reputable tour companies. They can also provide street ban- CVB, so that your members can see for themselves the ners and signs and they can work with local vendors to offer attractions of the destination. retail discounts to attendees wearing your convention badge. And what about your convention program? If you ` On-Site Logistics hope to invite a local official to welcome attendees, the t The CVB can be a very effective conduit in arranging CVB, which works closely with the local government, can ifor transportation — whether from the airport to the meeting aid in this endeavor. They can also help you gather letters facility, or shuttle buses between the convention center and of welcome and proclamations from local officials. several hotels. They can provide information on local taxi If you are planning a meeting in another country, the fares as well as public transportation. Ask if there are special IACVB also can be of help since its membership is intema- bus routes serving local downtown convention venues. tion(. Unlike tourism bureaus, convention bureaus are more Some CVBs will provide you with a centralized housing attuned to group business and will know more detailed infor- mation about conference facilities and services. The local CVB is essential for your meeting abroad, *111 a J-11t, 11i ; just as for a domestic conference. WkiLL'' HESLP Y0U MAP YOUR WAY TtHROtil , NUGH TRE To maximize the effectiveness of I ;TWISTS AND TURNS OF' ' � y meeting, y our meetin partner with our des- -z MEETING � PLANNINGO wtination's CVB to blend the attrac- t 3 Ao.Erceitiooal Seminar Program andEapesltiebn IerMeeting Pliioers on the Road to Success „� . . : ',U'- . I ; 1. reed ? �� tions of your destination with your : June-27 29 , %2001 Sao ' las eEnsrY Convention Center a �� + •.�.. - educational program — it will make - ,tom d - • t ' mgni •,•,NSan Jose , California �'24e� „ '\ your job easier and your meeting V•� � more successful. i IT'S PRICELESS; BUT IT'S -FREE Ose �- L' " ` two Sara Torrence, CMP, has over 20 \ years ' experience in managing ��os �F `-" ° " ^',�. meetings. She is the author of How rti wWuar sdon wnemq w«wwrmemnww . �: �, , ' v,- ` '� •rte' to Run Scientific and Technical For attendee information call 1-909 2T19469 or '° 7 Meeting ; ;„ s. !n addition to being a visit the show's website www.aflOrdablemeetingstom' meeting planner, she served two terms as the president of the Conference and Visitors Bureau of Montgomery County, Md. I CONVENE FAYET-TEVILLE • THE cITY Or rAYETTEVLLLE, ARKANSAS 1 13 W. Hountain 72701 NEWS RELEASE June 28, 2001 Press Conference 6/29/01 - Mayors of Little Rock, North Little Rock and Fayetteville It is with great pleasure that Mayor Jim Dailey of Little Rock, Mayor Patrick Hays of North Little Rock, and Mayor Dan Coody of Fayetteville announce the development of the Arkansas Trails and Greenways Forum to be held October 25th and 26th in Fayetteville. Through the progressive efforts of these cities, an innovative learning program has been developed for state and municipal government leaders, health organizations, city planners, parks directors, citizen groups, and other professionals in related fields from across Arkansas. The purpose of this forum is to provide these individuals with the tools, resources and strategies needed to encourage and expedite trail and greenways development. • Trails and greenways positively impact individuals and improve communities by providing recreation and transportation opportunities as well as by influencing economic and community development. Trails and greenways make our communities better by preserving and creating open space, encouraging physical fitness and healthy lifestyles, creating new opportunities for outdoor recreation and non-motorized transportation, strengthening local economies, protecting the environment, and preserving culturally and historically valuable areas. In addition to the cities of Fayetteville and Little Rock and North Little Rock, the Arkansas Trails and Greenways Forum is co-sponsored by the National Park Service, the Rails to Trails Conservancy, the Arkansas Parks and Recreation Association, and the Arkansas Trails Council. A local Fayetteville nonprofit, Friends for Fayetteville is hosting this important event. As mayors, we have seen how trails 81 greenways enhance a community's livability and we want to do everything we can to increase the quality of life for our citizens. With a clear voice, the people of our state have clearly made us aware of the need for trails and greenways in our cities. Please join us this October 25 8t 26 in Fayetteville. 08/08/01 13 : 29 FAX 312 392 2188 FOUNTAIN PEOPLE DESIGN 9004 Fountain People' f Y � / • WATER TREATMENT IN DECORATIVE EQUIPMENT FO Chlorine & n be either Decorative fountain systems are similar to a simple erosion canister, through which swimming pools in regard to their water filtered water passes in route to the maintenance requirements. However, since fountain, or a sophisticated electronically people do not normally swim in fountains, controlled system interfaced with chemical the required standards for water treatment feed pumps. Care should be taken to not are not as rigid as those for swimming pools locate any type of chemical feed system or or interactive fountains. Generally, fountain chemical container in a confined equipment water maintenance will be limited to space, and never place a chemical feeder In maintaining a pH balance and providing a location that is poorly ventilated. It should some means for controlling algae and not share a confined space with electronic bacteria. controls due to the potential for their corrosion. An erosion type canister pH Control be accomplish either should never be used for both chlorine installi n electronic p asuring a and bromine. Mixing of these two 'fesfling device i njunction wi chemicals can result in an explosive ;1,:;N mical fee mp, or by usi simple reaction. �+ D to and adjustin nually. DPDW are available our local Ozone Generators produce ozone gas and mming pool su y_store. then 'nject the ozone Into the filter discharge line. one, like chlorine and bromine, is Acceptable pH range: 7.2-7.8 an oxi . r and kills bacteria and algae Optimal pH range: 7.47.8 upon co cL Care should be taken to only use a see d type ozone generator that • CDC:Al a & Bacteria Con can best be utilizes an a compressor to inject the accomplished using a device that ozone. Thes units are the most efficient continuously sanitizes the water. These and may relea a less ozone to the air. include chlorinatoM brominators, ozone Unlike chlorine bromine, ozone exists genera orslver/copper ion systems. only fora shortti a after being generated. L On smaller fountains or when there is no Instead of sanitizin the main body of water /�� safe location for a chemical feed system, in the pool, ozone s nitizes the water in the W chemicals and algaecides can be added fitter discharge line a it circulates. manually. Whether using erosion type Because of this it is 1 ortant to note that /!K feeders or treating manually, regular testing the use of ozone will no completely of fountain water is required using A DPD eliminate the use of the cats and that test kit for pH levels and chemical some chlorine or bromine ill have to be concentrations. These tests should be added to maintain a minim level or to perforated after chemicals have been added "shocle resistant algae_ Ozo a does not and circulated for one hour. effect the water pH balance a can reduce the amount of chemical san" ' needed, TER TREATMENT IN INTERACTIVE thereby reducing costs for buyln those WA R FEATURES chemicals. Care should be taken not Inters water features require a much locate an ozone system in a confin greater de a of attention to water quality equipment space that is poorly ventil ed. It because of hu n contact. Because the should not share a confined space wit water within a res it may have a electronic controls due to the potential r relatively low volum may be potentially their corrosion. subject to sudden cont Instion. See Emergency Mainfenan g. �. • The Fountain People, Inc. 6 Copyright 2000 08/08/01 13 : 28 FAX 512 392 2158 FOUNTAIN PEOPLE DESIGN 9002 Fountain People"" • START-UP be drained, nozzles removed, and that • Fill fountain basins with water. all open pipes be plugged or otherwise • Verify that all valves are completely sealed to prevent debris from getting open except for the Display Into the piping system. In addition, O AdJushnent Valves. If not previously verify that no chemicals have been left adjusted, these valves should be initially In skimmers or chemical feeders. *4W set at 50% open. • Start filter pump to verify that it is WINTERIZATION cc pumping water by checking the filter • Drain all fountain basins completely and Npressure gauge. Filter pressure should store drain plugs and standpipes in a Increase by at least 5 PSI when pump is safe location. LM started. • Drain all equipment and piping within 4) • Start main pump and verify that it is the equipment room. W pumping water by checking the • Tum off ventilation system for f� Discharge Pressure Gauge. Pressure equipment room unless system is should increase by at least 5 PSI when thermostat protected. (Do not tum pump Is started_ power off to sump pumps, if so • Set the time dock programming for the equipped.) appropriate operating times_ If direct-burial type fitters are utilized or • Observe fountain operation for at least all water cannot be removed from all ten minutes to verify proper operation. piping between the pool and the • Before leaving fountain verify that any equipment room, a wet-dry vacuum sump pumps, if so equipped, are should be used to extract water from the iw operational and that all selector fitters and/or piping. To remove water switches are In their "AUTO" positions. from buried sand filters, remove multi- port backwash valve and extract water using the center pipe in the filter_ SHUT-DOWN • Install plumbers' plugs to seal all open Q • Tum all pump and lighting circuit piping connections in fountain pool breakers OFF. Do not tum off any floors. AMR device breaker that powers a protective device such as a sump pump or vent WARNING! Do not add automotive fan. anti-freeze to fountain as it is • Before leaving fountain, verify that sump poisonous, pump, if so equipped, Is operational. co • If fountain is to be out of service for an extended period of time it is ftftft recommended that the fountain basins cc • The Fountain People, Inc. 4 Copyright 2000 r �4J08/O1 13 : 29 FAX 512 392 2158 FOUNTAIN PEOPLE DESIGN 9003 Fountain People" GENERAL MAINTENANCE Each fountain has its own characteristics Dail and features that will determine its general CI all the trash and debris from the maintenance requirements. Many variables fou ain basin/reservoir. can effect the maintenance requirement . Che vault sump pump. The sump including the operating time, season, pump not a continuous duty pump_ surrounding plants, people traffic, quality of Pump[ too much will wear it out faster. the water supply, etc. You will need to . Check a skimmer baskets for debris. determine the maintenance procedures, and . Exchange he cartridge filter element for the required maintenance schedules, based one that he been cleaned or backwash upon experience. Following are some sand fitter. general guidelines to get you started. Check chemi I container levels and fill. Monthly DECORATIVE FOUNTAINS Dairy Test all 13FC1 b akers Yearly • Clean all the trash and debris from the a Lubricate pump be 'ngs, as required. fountain basins. • Inspect all equipmen r wear and loose • Check vault sump pump. The sump bolts. pump Is not a continuous duty pump. As Required Pumping too much will weer it out faster. . Drain the water from the stem and • Check any skimmer baskets for debris_ refill with fresh water. Whe this Is • Test water for chemical balance with a done, the water quality level ust be DPD test kit manually balanced. Then the utomatic • Check the water level in the reservo[r(s)_ water treatment system will .take ver. Weekly • Clean all the strainers and backwash Emergency Maintenance the sand filter. In the event that an unusual or excessive • Inspect and clean all pump suction contaminantis introduced into the reservoir � a strainers and filters. or basin water, It will be necessary to Monthly Immediately replace the water and flush all • Test all GFCI breakers water feature components and the Yearly surrounding deck areas. /!\ • Lubricate pump bearings, as required. 1 . Drain all water from the reservoir or • Inspect all equipment for wear and loose basin_ bolts_ 2. Remove the cartridge filter element and A+ • Drain the water from the system and re-assemble the fitter housing or isolate iW refill with fresh water. When this Is sand filter. done, the water quality levels will have 3. Refill the water reservoir and add a to be manually balanced 'shock° treatment of chlorine. a_ Backwash sand filter, if so equipped. INT CTIVE FOUNTAINS WITH A 5. Re-circulate the water through the RESERVOIR filtration pump and effects pump for 10 Hourly minutes. • Test water chemical balance and 6. Drain the reservoir. record readn from both automatic 7. Replace the cartridge filter element, If so controls and ma I DPD test kit equipped. • Check the water le In the reservoir. 8. Re-fill reservoir and begin the normal ® start-up procedure. The Fountain People, Inc. 6 Copydght 2000 • Save the Date! The cities of Fayetteville, Little Rock, and North Little • = - Rock proudly support The Arkansas Trails & Greenways Forum October 25th and 26th, 2001 , Fayetteville, Arkansas Please join Fayetteville Mayor, Dan Coody, Little Rock Mayor, Jim Dailey , and North Little Rock Mayor, Pat Hayes, for an innovative learning program designed for state and municipal government leaders, city planners, parks and recreation professionals, health organizations, and business professionals. Held in the breathtaking Fall scenery of Fayetteville, the purpose of this exciting program is to help Arkansas' political leadership to gain the tools, resources, and strategies needed to overcome common obstacles for trails and greenways development throughout the state. Thursday evening's program includes a keynote address by the nationally acclaimed, Mr. Edward T. McMahon, American Greenways Program, The Conservation Fund. A cocktail reception before and after the keynote address will provide • opportunities for visiting with professionals and dignitaries throughout the nation who have been recognized for their innovative programs in overcoming common obstacles to trail and greenways development. Program topics will include : • Responding to common concerns: crime, property value, privacy and property rights • Innovative funding sources • Transportation Enhancement programs • State level advocacy strategies • Working with the media • . . . .and much more. All municipalities are invited to exhibit city trails and greenways plans in the entrance hall of the Fayetteville's sponsored by: newest icon, the Town Center overlooking the Boston The National Park service The Rails to Trails Conservancy Mountains. And. . . . . .stay an extra day to watch The Arkansas Recreation and Parks Razorback Football in the newly expanded Association Donald W. Reynolds Razorback Stadium MY The Arkansas Trails Council • Hosted by: Program details, accommodations, and registration Friends For Fayetteville, a 501C3 information will be forthcoming in upcoming weeks. nonprofit community service « �� organization This is a definite Dont MiSS! ! ! 13M • Fayetteville Advertising and Promotion Commission 2001 Mid-year Advertising Review Responses are down 13 % YTD 2001 (2,886) vs. YTD 2000 Summary • Consumer Advertising budget reduced 18% in 2001 to support Town Center advertising o This cut accounts for about 8 % of response decrease • Several publications are not performing as well as in the past o Parade, McCall ' s, USA Weekend, Southern Living show significant decreases ■ Internet ■ Economy • Poor economic outlook affecting travel o Baby Boomers express less interest in travel based on finances o Midwest travelers also concerned about finances for travel ■ Responses from Midwestern states down 16% • Blackwood Martinti 3 East Calt Square Drive . Fayetteville, Arkansas 72703 Post Office Box 1968 . Fayetteville, Arkansas 72702-1968 501-442-9803 . Fax 501442-3092 American Association of Advertising Agencies . Promotion Marketing Association I • FAYETTEVILLE ADVERTISING AND PROMOTION ADVERTISING RESPONSES Publication 2001 2000 2000/2001 2001 2000 2000/2001 2001 2000 COST COST YTD Responses Responses Difference YTD CPR CPR Active Years It 2,711 .83 $ 455.00 596% 950 79 871 1203% $ 2.85 7s76 Family/Rosie $ 15,954.00 $ 14,916.00 107% 2,473 2,629 -156 94% S 6.45 $ 5.67 McCalls $ 5,184.00 $ 4,598.00 113% 931 1 ,915 -984 49% $ 5.57 $ 2.40 Midwest Living $ 11 ,356.00 $ 10,450.00 109% 2,390 2,549 -159 94% $ 4.75 $ 4.10 OK Today S 1 ,318.00 $ 1,180.00 112% 292 218 74 134% $ 4.51 $ 5.41 Parade $ 7,900.00 $ 7,900.00 100% 3,751 5,381 .1 ,630 70% $ 2.11 S 1.47 So. Living $ 10,530.00 S 10,045.00 105% 516 973 357 53% $ 20,41 It 10.32 USA $ 11,480.00 S 13,150.00 87% 1,856 2,758 -902 67% S 6.19 It 4.77 NATA $ 7,200.00 $ 7,200.00 100% 1,104 1 ,148 34 96% $ 6.52 $ 6.27 AR. Nwspr In. 5 3,695.00 $ 4,200.00 88% 2,594 1 ,779 815 146% S 1.42 S 2.36 TMG/MVG $ 6,900.00 $ 5,800.00 119% 2.908 1 ,681 1,227 173% S 2.37 1 $ 3.45 TOTALS $ 94,228.83 $ 79,894.00 105% 19,765 21,110 -1,345 94% S 4.26 S 3.78 Aurthur 8 TNI S - $ 4,080.00 0% 356 -356 0% $ 11.46 Home & Away $ $ 6.880.00 0% 390 590 0% $ 17.64 Midwest Trvlr $ $ 2,200.00 0% 317 -317 0% $ 6.94 SD. TNIr $ $ 1 ,450.00 0% 137 -137 0% $ 10.58 FS Times $ - $ 872.00 0% 0 0 ADG - State $ $ 5.675.00 0% 0 0 ADG - NWA $ - $ 174.72 0% 0 0 Texas Monthly 35 -35 0% Tulsa World $ - S 2,438.52 0% 0 0 Travel America 306 306 0% TOTALS S 84,228.83 S 103,064.24 82% 19,765 22,651 -2,886 87% S 4.26 S 4.55 • As of: 07/09/2001 ADVERTISING INQUIRIES BY STATE Rank State 2000 2001YTD Difference Index YTD 1 IL 3,128 2.610 _ _ 518 83% 2 MI 1 ,603 1 ,673 70 104% 3 MO 1 ,783 1 ,671 _ _ -112 94% 4 OH 1 ,348 1 ,442 94 107% 5 AR 1 ,169 1,377 208 118% 5 IN 1 ,639 1,193 _--- _ _--446t 73% 7 TX 1 ,265 1 ,138 _ -127 90% 8 IA 1,053 948 _- . X105; 90% 9 OK 858 893 35 104% 10 MN 937 806 -131; 86% 11 WI 1 ,529 650 -8791, 43% 12 KS 568 450' -118! 79% Top 12 Total 16,880 14,851 : __-2,0291 88% TOTALS 22,651 19,750 .2,901 87% Midwestern States 14,185 11,931 .2,254 84% • The 2001 Summer Travel Forecast Travel Industry Association of America May 17, 2001 • 17 % of travelers say they do not plan to travel at all this summer • 7 % of all travelers ( 10. 3 million) plan to travel less or not at all this summer specifically because of concerns about the economy . • 14% of all travelers ( 19 .2 million) claim they will travel less or not at all this summer because of rising fuel prices . • The overall Traveler Sentiment Index shows the greatest decline among Baby Boomer Travelers (age 35 — 54) as their overall index fell 3 . 8 % . • The Midwest and the South posted losses in the overall Traveler Sentiment Index based on personal time, the affordability of travel and service quality . Traveler Sentiment Indices • (U.S. Average, 2000 = 100 for Each Group) • % Change From Q1 100 Q2 '00 Q3 400 Q4 '0 Q1 101 Q2 '01 Last Quarter OVERALL 104.3 101.6 96.7 97.4 101 .0 98.5 -2.5% Interest 104.8 98.7 100.8 95.7 106.0 97.6 -7.9% Ability(Tme 99.9 106.6 95.8 97.6 101 .6 103.5 1.9% Ability/Finances I 98.6 I 108.2 94.7 98.5 95.1 I 93.5 -1 .7% Affordability 118.5 93.8 88.0 99.8 95.3 102.3 7.3% Service Quality 104.5 98.8 100.2 96.5 104.2 97.8 -6.1 % AGE OFHOUSEHOLD - HEAD Change From Q1 10 02 '00 Q3 '00 Q4 '00 Q1 '01 Q2 '01 Last Quarter Age 18 to 34 OVERALL 111 .2 104.1 104.3 97.0 102.9 102.2 -0.7% Interest 107.9 97.4 104.0 90.6 107.6 100.3 -6.8% AbilityTme 110.3 113.4 108.5 102.3 104.8 110.2 5.2% Ability/Finances 130.8 137.4 130.2 I 123.8 I 119.9 127.7 I 6.Sa/ Affordability 97.0 72.9 72.8 72.2 69.1 76.3 10.4°/ Service Quality 112.3 105.7 108.1 101 .1 111 .2 101 .0 -9.2% Age 35 to 54 OVE LL 104.2 103�7 2 99.7 103.2Interest Abl�me 97.9 I1 00 109. 7 87.0 1003 102.7 99.0 107.3 93.3 -5.8°% Ability/Finances Affordability 118.9 99.1 79.8 102.2 107.4 104.9 -2.3% Service Quality 107.2 96.8 98.4 97.6 105.2 98.4 -6.5% Age 55 and Older OVERALL 100.6 100.9 98.5 99.9 99.1 98.9 -0.2° Interest 104.2 96.9 96.5 102.4 107.8 96.3 -10.7°,6 • AbilityTme 100.8 104.2 97.5 97.5 105.3 101 .3 -3.8% Ability/Finances 91 .4 106.8 102.0 99.8 89.2 90.6 1 .6% Affordability 109.5 90.5 95.7 104.3 1 87.6 I 106.7 21 .8% Service Quality 100.1 I 102.8 I 100.0 97.1 I 101 .3 I 102.1 0.8% REGIONS* % Change From 1 '00 Q2 '0 Q3 '00 4 '0 01 ,01 Q2 '01 Last Quarter Northeast OVERALL 102.2 103.4 96.1 98.3 108.7 100.3 -7.7% Interest 101 .0 108.9 94.1 96.0 112.9 109.0 -3.5% AbiliryTme 92.5 109.2 96.3 102.0 102.3 93.7 -8.4% Ability/Finances 114.0 93.1 88.3 104.7 112.9 112.7 -0.2% Affordability 103.2 95.7 102.5 98.5 104.4 95.7 -8.3% Service Quality 102.2 103.4 96.1 98.3 108.7 100.3 -7.7% South OVERALL 101 .4 98.4 100.8 99.4 100.9 99.6 -1 .3% Interest 102.9 94.1 107.8 95.2 107.1 92.6 -13.5% AbilityRme 93.5 102.0 104.8 99.7 100.2 104.8 4.6% Ability/Finances 96.2 106.0 100.5 97.4 94.2 105.3 11 .8% Affordability 113.3 89.7 90.0 107.0 92.6 97.9 5.7% Service Quality 103.8 98.1 97.1 100.9 106.9 98.0 -8.3% Midwest OVERALL 108.1 102.2 94.1 95.5 99.4 95.8 -3.6% Interest 103.7 95.0 101.5 99.7 99.7 96.9 -2.8% AhilityTme 103.0 108.9 94.5 93.6 103.1 101 .1 -1 .9% Ability/Finances 108.0 109.9 83.9 98.2 96.4 90.5 -6.1% Affordability 129.3 96.2 89.0 85.4 95.8 99.2 3.5% Service Quality 105.1 100.7 98.2 96.0 101 .0 93.1 -7.8% West OVERALL 106.3 I 103.8 94.4 I 95.5 93.1 96.9 4.1 % Interest 106.6 100.3 96.6 96.6 100.7 103.4 2.7% • Abiliry(Tme 104.0 108.1 88.6 99.3 89.2 99.0 11 .0% AbilitylFinances 98.6 110.1 95.4 95.9 89.9 80.7 -10.2% Affordability 121 .8 99.4 86.7 92.1 82.5 105.8 28.2% Service Quality 106.3 100.6 100.4 92.7 97.5 98.8 1 .3% Census region of reslaenm as definag m ins U.S. Census Bureau Source: Travel industry Association o/Amenca Traveler Sentiment Index Components , • Age and Region Survey Results Second Quarter, 2001 (In Percent) OVERALL . Interest Ability/rime Ability/Finances Affordability Service Quality Favorable 44 36 38 23 26 Unfavorable 24 38 36 52 16 Neutral 30 26 25 18 42 AGE OF HOUSEHOLD,HEAD , , , ,Ihterest :.: Ability/Tlme ,Ability/Finances Affordati5rty, Service Quality '( Age 18 to 34 Favorable 58 39 52 26 35 Unfavorable 22 48 37 51 17 Neutral 19 13 11 15 37 Age 35 to 54 Favorable 44 38 39 22 26 U36 36 55 17nfavorable I 3; 26 24 17 43 Age 55 and Older Favorable 27 31 23 21 18 Unfavor28 30 34 50 14 Neutral le 40 I 39 2 I 22 48 • REGIONSo Interest Abilityrrime Ability/Finances Affordability Service Quality Northeast Favora le 40 34 34 23 25 NeutUnfaral bable 19 29 32 46 16 36 35 2 25 45 SoutFavorae 41 39 47 25 31 h able 28 38 31 I 54 18 Neutral 30 23 23 15 37 Midwest Favorable 43 34 I 33 19 21 West ( 29 27 28 eu55 15 tral18 47 We Favorable 49 34 34 22 24 Unfavorable 22 43 45 52 15 Neutral 27 23 21 17 43 Scums: Travel Industry Association of America Census region of residence as defined by the U.S. Census Bureau: Northeast: Connecticut, Maine, Massachusetts, New Hampshire. Rhode Island. Vermont, New Jersey. New York, and Pennsylvania. South: Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, West Virginia, Alabama, Kentucky, Mississippi, Tennessee, Arkansas, Louisiana, Oklahoma, and Texas. Midwest: Illinois, Indiana, Michigan, Ohio. Wisconsin, Iowa, Kansas. Minnesota. • Missouri, Nebraska, North Dakota, and South Dakota. West: Arizona, Colorado. Idaho, Montana, Nevada, New Mexico, Utah, Wyoming, California, Oregon, and Washington.