HomeMy WebLinkAbout2001-07-09 - Agendas - Final MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday, July 9, 2001 at 2 :00
p.m. at the Town Center Conference room.
AGENDA
ADVERTISING AND PROMOTION COMMISSION
July 9, 2001 2 :00 p.m. C
I. Call to Order
II. Reports
A. Approval of Minutes for June 11
B . Financial Report
(Financial report will be distributed at meeting- was not complete at time
agenda was prepared)
C. Convention and Visitor Activity — Marilyn Johnson
1 . Sales Manager Report — Denise Bembenek
D. Blackwood Martin/CJRW Report — Sue Blake
• 1 . Mid-year recap and inquiry analysis — Brad Ruth
III. Old Business
A. Town Center
1 . Parking
2. ABC permit
IV. New Business
A. Convention Visitor Bureau
B. Arkansas Trails and Greenways Forum
V. Adjourn
is AA
•
• GROUP: ADVERTISING & PROMOTION COMMISSION
DATE: June 11 , 2001
PRESENT: Bob Davis, Joe Fennel, John Gilliam, Ching Mong, Curtis Shipley, Kevin Santos,
Steve Davis, Kit Williams, Richard Alderman, Sue Blake, Denise Bembenek, and
Marilyn Johnson.
ABSENT: None
The regular meeting of the Advertising and Promotion Commission was called to order at the
Chamber of Commerce conference room at 2:00 p.m. by Chairman Joe Fennel.
MINUTES
Moved by Shipley, second by Gilliam to approve the minutes of the May 14 and 24 meetings.
Motion carried.
FINANCIAL REPORT
Steve Davis presented the financial report for May. Collections for the month were down -
4. 10% with total collections of $ 103,545. Year to date collections totaled $510, 124, a 0.24%
decrease. May expenses were $34,046, with largest expenditures for advertising. Moved by
Shipley, second by Davis to approve the financial report. Motion carried.
• Marilyn reviewed delinquent accounts. Kit Williams said collection was a joint effort between
the city accounting office and the prosecutor.
CONVENTION AND VISITOR DEVELOPMENT REPORT
Marilyn Johnson reviewed her activities as distributed. A sales blitz was conducted during the
month. Samantha Kesterson has been hired to staff the XNA Information Booth. The Town
Center has occupied a great deal of her time.
Denise reviewed her activities related to Town Center sales. We have 16 contracted events and
14 contracts out.
BLACKWOOD/MARTIN/CJRW REPORT
Sue Blake reported that the agency was working on Retirement Guide and Vacation Planner.
Old Business
TOWN CENTER
The schedule of opening events was discussed. Commissioners requested looking at the
financial feasibility of free Saturday parking.
AWARD OF BIDS FOR TOWN CENTER
The following recommendations were made:
• A. Signage — awarded to Sign-a-rama for $ 10,693 . They were the only bidder.
• B. Parking System — awarded to Nabholz for $40,541 . Only through Nabholz were we able
to find a licensed Arkansas Contractor to install the system.
C. Computers — awarded to AAA Business Machines for $9,371 . They were the lowest of
five bidders.
D. Telephone System — awarded to Southwestern Bell for $8, 162.21 .
Moved by Santos, second by Shipley that the bids be awarded as recommended. Motion carried.
Marilyn reviewed the Furniture, Fixtures, and Equipment expenditures and explained remaining
items that had not been purchased. Moved by Gazzola, second by Gilliam to authorize an
additional $75,000 from the contingency fund for remaining items which might be needed.
HMR ORDINANCE
Joe Fennel thanked Santos and Davis for leading the City Council in passage of the extension of
the HMR Ordinance. He said that it was good timing because of the decline in HMR revenues
the last two months.
KAMINSKY FOUNTAIN
Bootsie Ackerman said that Mr. Bradbury and the artist had reached an agreement to fund the
fountain. Mr. Bradbury was concerned with the acceptance of the gift and the maintenance of
the fountain. Hank Kaminsky explained that the fountain would be a 10-foot diameter bronze
sphere with water coming out of the top. Some maintenance would be required and perhaps
heaters to run the fountain year round.
• Commission asked for a rough estimate of the maintenance costs, costs of parts, guarantee of
pumps (including parts and bearings), insurance and vandalism costs. Refund of the costs of
running electricity and water to the site should be reimbursed.
It is expected that the fountain can be installed on the first year anniversary of the Town Center.
Moved by Santos, second by Davis to ask the council for a resolution accepting the gift pending
the costs of maintenance.
Moved by Davis, second by Shipley that the A & P Commission accept the gift pending the costs
of maintenance and items mentioned above.
New Business
AGENCY CONTRACT
Moved by Shipley, second by Mong that the Contract for public notification with Blackwood
Martin/CJRW be extended until December 31 , 2001 .
CHAMBER OF COMMERCE CONTRACT
Moved by Santos, second by Shipley that the contract with the Chamber of Commerce be
expanded to include Town Center personnel. The amount of that expansion is $88,300.
• Other Business
CATERERS ALLOWED TO HANDLE ALCOHOL
• New legislation passed will allow caterers to handle alcohol. There is opposition by the
Fayetteville police chief for this and he has objected with the ABC. Shipley and Gilliam will
work out some ground rules with the Chief of Police. Caterers can ask for a letter of support
from the A & P Commission.
SERV SAFE TRAINING
Postcards sent our to Fayetteville restaurants have been very successful. Forty-five participants
have signed up to take the training in July.
Next A & P meeting will be July 9 in the Town Center Conference Room.
Respectfully submitted,
I- aAj qaA���
Marilyn Johnson
Director
Convention and Visitor Development
•
•
Advertising & Promotion Commission
Financial Report - Expenditures
For the Month Ending June 30, 2001
• 2001 YTD June
Budget Item Budget Expenses Remaining_ Expenses
800 Telephone Number (Chamber of Commerce) $ 10,000 $ 5,000 $ 5,000 $
Audit Expense 150 150 0
Brochure Development 46,864 37,461 9,403 6,215
Chamber of Commerce Operations Contract 100,000 75,000 25,000
Collection Expense - City of Fayetteville 26,000 12,327 13,673 2,124
Convention Support 5,512 3,973 1 ,539 500
Public Notification (BMA ContractfAirport.) 265,311 109,167 156, 144 23,743
Town Center Architectural Services 43,063 31 ,440 11 ,623 11 ,615
Town Center Equipment & Furnishings 300,000 33,633 266,367 24,985
Town Center Operating Expenses 240,740 17,900 222,840
Special.P_rojects
Air Museum 20,000 15,000 5,000 5,000
Airfest 2001 3,000 31000 0 3,000
Ark. State High School Cross Country Championships 1 ,200 1 ,200
Bikes, Blues, and BBQ 3,500 3,500 0 3,500
Botanical Garden Society - Master Plan 1 ,532 1 ,532
Brumley Gospel Sing 7,000 7,000
DDEP Festival Support Project 6,000 6,000
• First Night 1 ,600 1 ,600
Hog Wild 7,500 7,500
Holiday Hoops 9,000 9,000
Joe Martin Memorial Stage Race 500 500
Lights of the Ozarks - Replacement Lights 4,000 4,000
North Arkansas Symphony Brochure Support 3,600 3,600
Professional Services - Legal Fees 50,000 50,000
Saturday of Champions 2,400 2,400 0 2,400
State Track & Field Finals 2,400 2,400
Town Center Grand Opening 10,000 10,000
Walton Arts Center - Brochures 1 ,200 300 900
Washington County Historical Society - Brochure 2,000 2,000
Subtotal Special Projects 136,432 24,200 112,232 13,900
TOTAL USES $ 1 , 174,072 $ 350,251 $ 823,821 $ 83083
•
H:\BUDGET\PROJECTS\HMR TAXA&P2001 .WK4
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 1999-2001
• 1999 2000 2000 2001 2000
Total Total Change Over Total Change Over
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year
January $ 89,125 $ 100,334 12.58% $ 98,397 -1 .93%
February 88,757 91 ,330 2.90% 95,810 4.91 %
March 91 ,271 1020971 12.82% 104,748 1 .73%
April 94,588 108,747 14.97% 107,624 -1 .03%
May 96,120 107,975 12.33% 103,545 -4.10%
June 104,709 107,963 3.11% 106,217 -1 .62%
July 102,279 103,894 1 .58%
August 103,688 105,417 1 .67%
September 97,609 104,980 7.55%
October 95,824 105,820 10.43%
November 109,561 117,106 6.89%
December 96,583 97,771 1 .23%
Total $ 111707114 $ 112541310 7.20% $ 6163340 -0.48%
• HMR Tax Collections By Month
140
I
C \ \ C I \
100 \ \ \ \ \ � ` C
♦ ` ti
a 80 N
40
IN
20 \ \ � �
0 Ll L t P I I I F
January February March April May June July August September October November December
a 1999 x%, 2000 O 2001
•
H:\BUDGET\PROJECTS\HMR—TAX\HMRTAX.WK4
• ACTIVITY REPORT
June, 2001
INQUIRY RESPONSES
Tourist Inquiries
June 2001 — 61 Year to date 2001 — 1057
June 2000 — 112 Year to date 2000 — 2088
Advertising Responses
June 2001 — 2685 Year to date 2001 — 19765
June 2000 — 1597 Year to date 2000 — 22651
Relocation Inquiries
June 2001 — 49 Year to date 2001 — 389
June 2000 — 70 Year to date 2000 — 572
June Total Inquiries
2001 — 2795 2000 — 1779
Year to Date Total Inquiries
2001 — 21211 2000 — 25311
• ACTIVITY
Conventions and Meetings — WRMC Women's Health Day
Brumley Gospel Sing — meeting at Tyson Track Complex
AIA Arkansas — Mandy Childress
Arkansas Aviation Hall of Fame banquet
J. L Gean — Foretravel Motorcade Rally
Tourist Activities — Bikes, Blues and BBQ
Tour Reynolds Razorback Stadium w/All Star Festival committee
Shirley Lucas — WRMC Women's Day
BBB — Nancy Hartner, Luann Diffin
Heather DeLone — Student Alumni Board — homecoming activities
Relations with Other Tourism — A & P Roundtable, Little Rock
ServSafe postcard
Catherine Koch — Extension Service
Emma Badgley — HMR Collections
Samuel — Berquist and Associates
Relations with Media — Eric Stinnett (Northwest Arkansas Times)
Angela Frew/Debbie Dial - Tulsa Cityscape
AAA — Kim Teeter
Tiffancy Burnett — Convention South
• Sarah Terry — NWA Times
Dennis McCasklin — Fayetteville Free Weekly
Julie Finch — Arkansas Business
Town Center — Sharon Crosson - parking
Morey Keller — Farmer' s Market and plaza
Southwestern Bell — Mary Ellen Slape & Kathy Foraker
Signage — Robert Allain
Construction meetings
Tables Arrived
Letter to ABC regarding alcoholic beverage permit
Signco — Steve Plant
Clint Miller — Hugg and Hall
Bruce Joyner — Virco (chairs)
Marilyn Rathburn — Culinary Program — West Campus
Rich Grubbs — T. C. Parking
Perry Franklin — electricity for special events
Kim Teeter — AAA Business Machines
David Horne — parking
Debra Kaufman — S WB pay phones
Maxine — SWB phone numbers
Mark Cain — Farmer's Market Food on plaza
• Chuck Rutherford — sidewalk cuts for Town Center
Miscellaneous — Farmington Chamber of Commerce organizational meeting
HMR Ordinance — City Council
Boston Mountain I540/Hwy 71 Scenic Loop
Business After Hours — WRMC
Arkansas Alumni Volunteer Appreciation Luncheon
Chamber Membership Luncheon (Palmetto State Quartet/Brumley Gospel Sing)
Jim Crider going away reception
Hospitality in a Heartbeat — Chamber Retail Committee
Feasibility Study — Mid-level suites, 100 rooms (Bruce Clark)
Frank Broyles — Mike Ketchum (new golf coach)
Becky — Manpower re: Samantha Kesterson
Brett Billings — appraisal (HMR tax receipts)
Tom Wilkerson — Partners for Livable Cities
Mark Blackwood — Blackwood Martin/CJRW
Ron Wagoner — NYSP
Bryan Shaw — Irvin & Sawyers
Welcome — Sery Safe
Donna Porter — Botanical Garden Society of the Ozarks
Michael Dandurand - CJRW
Laura Lease — Upward Bound program (student interviews)
• Bill Underwood — closing street for BBB
Sharon Tallach — Mangam Holcomb — new cellular company
ACTIVITY REPORT
• June 11 — July 5, 2001
Town Center Activitv
Contracted Events: 25
YTD Income from booked events: $21 ,398.88
Outstanding as of 6/7/01 (letters sent): $3227.61
Proposals sent: 18
Contracts sent: 5
Town Center Activity
General Activity: Appreciation Dinner Invitations
ASAE Luncheon
Citiscapes
CoC luncheon
Collections and Payment processing
Community Development Meeting Presentation
CVC Meeting
Double Pair O' Docs
Heritage House
Mailer - May Leads (81 pieces)
• Mailer — Postcart (200 pieces)
Mailer - XNA (12 pieces)
NBC News
North Forty Catering
NWA Times
Richard Alderman
TC Meetings/calls: Angie Hidlebaugh
Arkansas Party Rentals
Bootsie Ackerman
Calvert/McBride Office Supplies
DARE Officers
Design It
Dr. Kurt Rom
Ease the Day
Eclipse Displays
Elayne's Dance
Friday's Flowers
Party's Galore
Sara Lee — coffee service
Sassafras
Southern Strategy Group, AIA
Springdale Convention Center
• Superior Linen
Taylor Displays
The Event Group
Uncle Gaylord's
Vlasic
• Washington County Health Dept.
TC Tours: Amy & Joyce Pennington
Becky Bull
Beta-Rubicon
Church of Christ Ministries
Conner & Winters
Dale Carnegie Training Seminars, Carrie Smith
DARE Officers
Fayetteville Police Department, Chief Hoyt
Fayetteville Public Education Foundation
Fayetteville Public Library
Leukemia/Lymphoma Society
North Forty, Harriet Nieman
Ozark Cooperative Warehouse
Sharon Hoover/Thad Kelly, AIA
Wilson/Hale Wedding Reception
UA Special Events
Contacts: AHEC
AR Medical Group
AR State Chamber of Commerce
Arkansas Realtors Association
Bank of Fayetteville
Becky Bull
City of Fayetteville, Soil and Water Commission
Community Bank
Darla Oxford
Dessert Fire Belly Dancers
Genesis Research
Gibb/Call Wedding Reception, f/u
Luekemia/Lymphoma Society
Ozark Music Awards
Steve Gray
Tyson, Jamie Burris
UA Chemistry Dept
Walmart Special Events, Mike Bradshaw
Women's Day — WRMC
Woodland Jr. High
Proposals/Contracts Sent: Arvest Bank, prop
Becky Bull, prop, cntr
Church of Christ Ministries, prop
Delta Sigma Theta, prop
Fayetteville Junior Civic League, prop
Fayetteville Public Education Foundation, contract
• Fayetteville Public Library, prop, contract
Hog City Diner — SAE banquet, prop
Leukemia/Lymphoma Society, prop
Misty River Hounds Hunt Club, prop
Pennington/Hileman, prop, contract
Sara Bowen, prop
• Space Photonics, prop
Suzanne Cunningham, prop
The Wrestling Event, Bryan Jones, prop
LIA, Student Programs, prop
LIA, Special Events, prop
Wilson/Brown, prop
Wilson/Dale, prop, cntr
TC Contracts Rec'd: American Institute of Architects
Conner & Winters
Fayetteville Public Library
Metro Area Board of Realtors
Tyson IS Dept
Tyson Retail Division
Waddill/Houston
WRMC — Doctor's Seminar
•
I I TOURIST INQUIRIES 2001 1
JAN IFEB I MARAPR MAY JUNIJUL AUG SEP OCTINOV DEC TOTAL
AL 1 11 1 2 z 21 11 1 1 1 1 1 1 8
AK I I I I I
• AZ 3 11 1 1 1 1 4
AR 25 4 48 18 31 131 139
CA 1 11 21 5 51 14
CO 21 1 2 2 1 7
CT I I1 1
DE 11 1
DC
FL 1 1 31 7 1 I I 1 13
GA I 21 1 11 11 11 1 1 1 1 1 1 1 5
HI 1 I 1 1 1 1 1 1 1 1 1 1 1 1 1
ID 1 1 2 1 11 11 1 1 4
IL 1 21 11 8 5 61 1 1 1 1 22
IN 11 1 5 2 1 1 1 8
IA 31 1 10 2 1 1 18
KS 21 1 5 4 5 6 23
KY 1 31 11 1 11 1 1 1 5
LA 31 11 101 11 91 31 1 27
ME 1 1 I 1
MD 11 I 1 1 11 I 3
MA 1 I 1 11 I I 2
MI 1 1 10 1 1 1 14
MN 1 21 7 1 10
MS 2 5 2 1 10
MO 1 81 21 11 11 7 8 47
MT I I I
• NE 1 6 2 1 10
NV I
NH I 11 I I 1
NJ I 11 11 2
NM 1 1 2 11 21 1 1 I 1 1 1 6
NY I 11 1 21 1 11 1 1 1 1 1 1 1 5
NC 1 1 2 21 1 1 4
ND I 1 I I I 1
OH 11 11 61 2 21 1 1 12
OK 1 91 31 31 12 71 1135
OR 1 1 2
PA 1 11 2
PR I I
RI I I I I I I I
SC 11 I 11 I 2
SD I
TN 11 11 31 21 11 18
TX 5 613 10 17 8 59
UT 1 21 2
VT
VA 1 21 2
WA 1 1 2
wv I I
WI 1 1 61 1 1 21 1 1 I 1 9
AP I 1 1
o I I I I I
CAN 1 1
FOR 1 21 11 1 21 1 1 1 6
83 26 176 97 116 61 0 0 0 0 0 0 0 559
• ADVERTISING INQUIRIES - 2001
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Tourist
AY 163 137 104 141 405 950
BT 0
FC 207 909 769 588 2473
H&A 0
ML 30 41 316 972 612 419 2390
MT 1133 1133
MVG 894 881 1775
NATA 111 133 251 232 171 206 1104
OK 91 63 107 31 292
Parade 2278 1473 3751
MC/Rosie 2 363 77 489 931
SL 18 10 48 232 143 65 516
SNI 2246 288 60 2594
ST 0
TA 0
TM 0
USA 187 1428 235 6 0
TOTAL 413 384 4494 7844 3945 2685 0 0 0 0 0 0 19765
• AY - Active Years
BT - Budget Travel
FC - Family Circle
H & A - Home and Away
MC - McCalls
ML - Midwest Living
MT - Midwest Traveler
MVG - Midwest Vacation Guide
NATA - NATA Tour Guide
OK - Oklahoma Today
Parade - Parade
SL - Southern Living
SNI - State Newspaper Insert
ST - Southern Traveler
TA - Travel America
TM - Texas Monthly
TM G-Travel Marketing Group
USA - USA Today
VG - Vacation Guide
•
• Advertising Inquiries Pubs by State - June , 2001
FC ML MVG NATA MC/Rosie OkT SL USA TOTAL
AL 8 1 8 2 19
AK 2 2
AZ 6 1 4 11
AR 24 10 17 14 7 72
CA 30 2 11 31 1 75
CO 6 1 2 9
CT 13 2 9 24
DE 1 1 2
DC 1 1
FL 19 6 6 36 6 1 74
GA 9 2 15 4 30
HI 2 2
ID 1 1 2
IL 31 74 117 17 27 3 269
IN 15 36 93 4 17 2 1 168
IA 20 26 47 1 4 1 99
KS 14 11 40 7 6 1 79
KY 10 12 1 1 6 1 2 33
LA 19 12 12 1 3 47
ME 3 2 5
MD 5 1 1 1 3 3 14
MA 10 2 7 19
MI 19 53 221 6 19 318
MN 12 17 35 10 7 81
MS 9 1 5 8 2 25
• MO 33 37 121 13 15 1 220
MT 1 1
NE 5 14 1 3 3 26
NV 2 1 3 2 8
NH
NJ 26 1 1 21 1 50
NM 1 2 2 1 6
NY 28 5 6 42 1 82
NC 11 4 27 1 1 44
ND 1 1 2
OH 24 49 150 7 13 243
OK 22 8 1 9 14 13 5 72
OR 5 2 2 9
PA 23 1 2 25 1 52
RI 1 1
Sc 4 1 6 3 14
SD 1 3 2 6
TN 14 13 7 20 3 57
TX 57 8 24 24 1 11 3 128
UT 3 2 5
VT 2 1 2 5
VA 15 4 7 1 27
WA 5 1 3 1 10
WV 1 1 1 1 1 5
WI 18 26 52 5 14 115
WY 2 2
APO
CAN 1 1 2
• FOR 1 12 13
TOTAL 588 419 881 206 489 31 65 6 0 2685
• Monthly Advertising Inquiries by State - 2001
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL
AL 1 2 13 67 32 19 134
AK 4 1 3 9 2 19
AZ 2 3 15 24 10 11 65
AR 22 33 740 312 198 72 1377
CA 27 20 64 100 105 75 391
CO 8 5 22 32 18 9 94
CT 1 2 6 18 15 24 66
DE 1 1 1 4 2 9
DC 2 1 1 1 5
FL 20 18 35 200 75 74 422
GA 2 4 28 56 33 30 153
HI 2 1 5 2 10
ID 1 3 7 2 13
IL 18 31 398 1114 780 269 2610
IN 12 10 147 628 228 168 1193
IA 8 9 171 478 183 99 948
KS 8 15 103 182 63 79 450
KY 5 4 18 82 38 33 180
LA 8 7 138 105 65 47 370
ME 1 7 3 6 5 22
MD 1 10 21 16 14 62
MA 2 1 9 25 24 19 80
MI 15 12 214 763 351 318 1673
MN 16 13 65 404 227 81 806
MS 6 6 45 79 27 25 188
MO 21 18 765 474 173 220 1671
• MT 4 2 6 2 3 1 18
NE 9 8 40 163 94 26 340
NV 3 1 4 10 4 8 30
NH 1 8 4 0
NJ 7 4 24 36 36 50 157
NM 1 7 14 7 6 35
NY 10 4 43 98 58 82 295
NC 1 3 34 100 30 44 212
NO 1 2 4 42 28 2 79
OH 18 16 111 695 359 243 1442
OK 52 39 360 274 96 72 893
OR 6 1 11 8 12 9 47
PA 9 6 30 61 58 52 216
RI 1 3 1 1 6
Sc 2 1 6 40 17 14 80
SD 1 1 3 37 21 6 69
TN 7 4 122 126 55 57 371
TX 36 39 483 276 176 128 1138
UT 2 1 6 10 7 5 31
VT 1 4 4 5 14
VA 2 3 23 37 31 27 123
WA 4 3 11 22 18 10 68
WV 2 2 8 331 14 5 362
WI 13 20 135 257 110 115 650
WY 1 2 4 2 2 11
APO 2 0
CAN 1 2 4 3 2 12
FOR 11 5 1 5 5 13 40
• TOTAL 413 384 4494 7844 3945 2685 19765
IRELOCATION 20011
JAN FEB MAR APR MAYIJUN JULAUGISEP JOCTI NOVI DEC ITOTAL
AL 1 1 1 3
• AK 1 I 18
AZ I 21 1 2 I 11 21 I I I
AR 1 141 51 221 91 211 61 1 1 1 1 1 1 77
CA I 51 21 51 21 71 31 I I I 1 24
CO 1 41 21 31 I 21 11 1 1 I I 1 12
CT I I I I 0
DE I I I I 0
DC I 0
FL 1 11 31 51 51 41 1 18
GA 11 2 1 2 1 7
HI 1 1 2
ID 1 0
IL 21 1 5 21 31 2 15
IN 14 5
IA 2 4 1 3 2 12
KS 41 2 6 1 11 2 15
KY 2 2
LA 1 51 1 21 411 21 14
ME III 1 1
MD I I I 0
MA I 11 1 11 11 4
MI I 1 1 1 11 11 I 4
MN 1 11 11 21 I 21 I I I I I 6
MS 1 21 1 11 21 21 41 I I I I 11
MO 1 51 11 21 31 31 21 I I I I I 16
• MT 1 21 1 21 1 1 I I I 1 1 I 4
NE I 1 1 21 1 11 11 I I I 4
NV I I I 1 11 21 11 I I 4
NH I 0
NJ I 0
NM 1 1 1 3
NY 1 1 1 11 4 4
NC 11 3 1 1 3 21 1 1 11
ND 1 11 1 1 1 2
OH 1 21 1 1 3 1 1 1 1 7
OK 41 9 2 41 21 1 21
OR 1 1 1 1 25
PA 11 21 1 1 11 1 5
PR I 0
RI 1 0
SC I 1 1 11 i I 2
SD I 0
TN I 21 1 31 I 21 11 1 1 1 1 I 8
TX I 71 4 91 41 91 71 1 1 1 1 40
UT I I I 0
VT I I 0
VA 1 11 I 11 1 1 1 1 1 2
WA I I 0
WV I I 0
WI 1 3 1 1 2 8
• WY 0
APO 1 1
CAN 1 1
FOR 0
389
TOTAL 76 30 -98-F-441 92 49 0 01-0 -0 -0 0 389
ostnc er,,r` STATE OF ARKANSAS
•
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Experienced planners know the drill . But if you don't currently utilize
convention bureaus, here 's a primer to get you started .
■
B1' SARA TORRF.NCE, CMP
s '
m.
Your board has decided to hold your annual meetings on a three-year cycle — at destinations
on the East Coast, then the West Coast, then in Middle America. They want to emphasize the
destination, in addition to the educational program, to increase attendance. They have
empowered you, the director of meetings, to make this happen. What is your single best resource
to maximize this challenge? The answer — the local convention and visitors bureau (CVB).
t, CVBs are not-for-profit umbrella organizations that all members, and do not push any one facility. CVBs
represent their specific destinations. Most are member- will help coordinate many aspects of your meeting —
ship organizations that bring together businesses that from booking convention centers and hotels to provid-
r, depend on travel, tourism, and the meetings market. ing information on restaurants, tourist attractions, off-
CVBs are usually funded by membership dues, govern- site special event venues and catering, ground opera-
ment funding, and a percentage of local hotel taxes. tions, and local transportation. They may even coordi-
Whatever the funding mechanism, the CVB wants nate with local retail businesses that thrive on the con-
your business in their locality. Their mission is to ventions market. Contact information for meeting plan-
increase travel to their destination and to facilitate ners is usually outlined in a thorough destination guide,
TM groups. Since they are nonprofit, they equally represent featuring member companies: In addition, most CVBs
n
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1 ,• maintain a membership directory. When inquiring about meeting rooms used, auxiliary services used (such as
services, planners should ask if they can get a targeted tours, audio-visual services, off-site catered events, trans-
directory for such services as transportation companies or portation), and the overall economic impact to the area.
floral companies. CVB help is not just for the large city- Planners can obtain copies of their post convention
wide convention; smaller meetings can also benefit from reports through the IACVB Web site, by calling IACVB,
ii collaborating with the CVB. or by requesting a report from the CVB with which they
Where do you find this assistance? Most CVBs around are doing business. It's important for planners to know and
the world are members of the International Association of approve the information the CVB community has reported
f Convention and Visitor Bureaus (IACVB). The Web site of about their meetings. For example, a planner may have
y the IACVB (www.iacvb.org) links to all 450 member desti- added a last-minute room block to his/her inventory and
nations, with additional contact information. When you visit not communicated this change to the CVB. Therefore, the
the IACVB site, you can utilize the online request for pro- CVB would report 1 ,500 rooms instead of 1 ,800 in [heir
posal (RFP) service. This is a free service, and there is no final report.
commission charged to the hotels.
am IACVB also maintains an Almanac ofDestinations, a desk reference listing ISCUSS LOCAL REGULATIONS AND LAWS,
CVBs by country and state. You may INCLUDING UNION REGULATIONS,
request a copy through the Web site, or TAX RATES, AND LIQUOR LAWS.
call (202) 296-7888.
i
Many CVBs have satellite offices The CVB will also assist with site selection. It is
across the country. If you are located in a city that serves as your one-stop service for matching available properties to
headquarters to a large number of associations, such as your meeting requirements. Ask CVB representatives to
`, . Washington, D.C., Chicago, or New York, the city of your send leads only to those facilities that can handle your
u
next meeting may have a satellite office right in your own group or to hotels that you have specifically identified. If
I backyard. Many destination representation companies also you intend to hold your conference in the convention cen-
'I hang out their shingle to sell more than one locality in a ter, they will contact the center management as well as
satellite office. For example, Destinations, Inc., represents lodging. They are aware of other groups in the city and
five CVBs to the Chicago market. Such firms benefit mid- can help make sure your meeting is not hampered by the
sized and larger cities, providing a marketing presence out- activities of other meetings.
side of their home territories. The benefit to meeting planners Next, the CVB staff will completely arrange your site
j is enormous — you can deal face to face with someone you inspection. They will schedule the entire agenda for you
i I are likely to see at local industry events on a regular basis. — including visits to each meeting facility and meetings
, I The Convention Industry Network (CINET) is an online with other vendors (such as audio-visual companies and
information network that refers CVBs to future business transportation providers). If you wish, they are prepared to
� t opportunities and provides them with meeting histories. accompany you to each appointment.
. I Sponsored by IACVB, CINET also benefits meeting planners During each site inspection, meet with the CVB staff
! in the negotiation process. It contains historical and projected at the beginning and at the end of your visit. Share your
information on more than 20,000 meetings, so that CVBs can concerns about how the facilities and the destination will
use this data to qualify planners' meeting requirements. meet your needs and your impressions of the overall visit.
Discuss local regulations and laws, including union regu-
Help With Pre- and Post-Planning lations, tax rates, and liquor laws. Ask if union negotia-
So what help can you expect from the convention and tions might take place during the time of your meeting,
I• visitors bureau at your chosen destination? First of all, the threatening a strike. Discuss the economic conditions of
CVB can aid you in compiling an accurate post convention the area, and what changes are likely prior to your meet-
report that gives a profile of your meeting — the number ing. Learn whether road building or other major construc-
of sleeping rooms booked and actually realized, number of tion may take place at the time of your meeting.
54 C0NVENE
I
I
Marketing Your Meeting bureau. If yours does, you will receive a final housing report,
The CVB specializes in helping you with promotion which will greatly aid in receiving an accurate post conven-
and publicity to encourage your attendees to come to their tion report. Many CVBs will also provide a registration,
city. For example, many bureaus will provide "shells," or information, and hospitality staff for a reasonable fee. These
y
city promotional brochures, on which you can overprint staffers regularly work conventions in the city, and know the
your message; stock photos of the area; and videos or CDs destination and the tasks required. They are usually bonded
to play at promotional meetings. Many CVBs will send and are required to be neatly dressed, often with ajacket or
representatives to your previous year's meeting to promote vest identifying them with the convention bureau. .
their destination for the next year. CVBs can give you con- CVB staff can also advise you on planning events and
tact information for the local media, including newspapers, tours. An off-site evening event at a desired location (the
radio, and TV stations. well known aquarium or arts museum, for example) adds
CVB staff will also provide you with information about variety and appeal to your conference. The CVB can put you
local entertainment, restaurants, and other attractions that in touch with venue operators as well as with caterers. They
might encourage prospective attendees to register. Link can advise on the most popular destinations for tours and on
your conference Web site to that of the convention city's reputable tour companies. They can also provide street ban-
CVB, so that your members can see for themselves the ners and signs and they can work with local vendors to offer
attractions of the destination. retail discounts to attendees wearing your convention badge.
And what about your convention program? If you
` On-Site Logistics hope to invite a local official to welcome attendees, the
t
The CVB can be a very effective conduit in arranging CVB, which works closely with the local government, can
ifor transportation — whether from the airport to the meeting aid in this endeavor. They can also help you gather letters
facility, or shuttle buses between the convention center and of welcome and proclamations from local officials.
several hotels. They can provide information on local taxi If you are planning a meeting in another country, the
fares as well as public transportation. Ask if there are special IACVB also can be of help since its membership is intema-
bus routes serving local downtown convention venues. tion(. Unlike tourism bureaus, convention bureaus are more
Some CVBs will provide you with a centralized housing attuned to group business and will know more detailed infor-
mation about conference facilities
and services. The local CVB is
essential for your meeting abroad,
*111 a J-11t, 11i ; just as for a domestic conference.
WkiLL'' HESLP Y0U MAP YOUR WAY TtHROtil , NUGH TRE To maximize the effectiveness of
I ;TWISTS AND TURNS OF' ' � y meeting, y
our meetin partner with our des-
-z MEETING � PLANNINGO
wtination's CVB to blend the attrac-
t 3 Ao.Erceitiooal Seminar Program andEapesltiebn IerMeeting Pliioers on the Road to Success
„� . . : ',U'- . I ; 1. reed ? �� tions of your destination with your
: June-27 29 , %2001 Sao ' las eEnsrY Convention Center
a �� + •.�.. - educational program — it will make
- ,tom d - • t ' mgni •,•,NSan Jose , California
�'24e� „ '\ your job easier and your meeting
V•� �
more successful.
i IT'S PRICELESS; BUT IT'S -FREE Ose
�- L' " ` two
Sara Torrence, CMP, has over 20
\ years ' experience in managing
��os
�F `-" ° " ^',�. meetings. She is the author of How
rti wWuar sdon wnemq w«wwrmemnww . �: �, , '
v,- ` '� •rte' to Run Scientific and Technical
For attendee information call 1-909 2T19469 or '° 7 Meeting
; ;„ s. !n addition to being a
visit the show's website www.aflOrdablemeetingstom'
meeting planner, she served two
terms as the president of the
Conference and Visitors Bureau
of Montgomery County, Md.
I
CONVENE
FAYET-TEVILLE
• THE cITY Or rAYETTEVLLLE, ARKANSAS 1 13 W. Hountain 72701
NEWS RELEASE
June 28, 2001
Press Conference 6/29/01 - Mayors of Little Rock, North Little Rock and Fayetteville
It is with great pleasure that Mayor Jim Dailey of Little Rock, Mayor Patrick Hays of North
Little Rock, and Mayor Dan Coody of Fayetteville announce the development of the Arkansas
Trails and Greenways Forum to be held October 25th and 26th in Fayetteville. Through the
progressive efforts of these cities, an innovative learning program has been developed for state
and municipal government leaders, health organizations, city planners, parks directors, citizen
groups, and other professionals in related fields from across Arkansas.
The purpose of this forum is to provide these individuals with the tools, resources and
strategies needed to encourage and expedite trail and greenways development.
• Trails and greenways positively impact individuals and improve communities by providing
recreation and transportation opportunities as well as by influencing economic and community
development. Trails and greenways make our communities better by preserving and creating
open space, encouraging physical fitness and healthy lifestyles, creating new opportunities for
outdoor recreation and non-motorized transportation, strengthening local economies,
protecting the environment, and preserving culturally and historically valuable areas.
In addition to the cities of Fayetteville and Little Rock and North Little Rock, the Arkansas
Trails and Greenways Forum is co-sponsored by the National Park Service, the Rails to Trails
Conservancy, the Arkansas Parks and Recreation Association, and the Arkansas Trails Council.
A local Fayetteville nonprofit, Friends for Fayetteville is hosting this important event.
As mayors, we have seen how trails 81 greenways enhance a community's livability and we
want to do everything we can to increase the quality of life for our citizens.
With a clear voice, the people of our state have clearly made us aware of the need for trails
and greenways in our cities. Please join us this October 25 8t 26 in Fayetteville.
08/08/01 13 : 29 FAX 312 392 2188 FOUNTAIN PEOPLE DESIGN 9004
Fountain People' f Y � /
• WATER TREATMENT IN DECORATIVE EQUIPMENT
FO Chlorine & n be either
Decorative fountain systems are similar to a simple erosion canister, through which
swimming pools in regard to their water filtered water passes in route to the
maintenance requirements. However, since fountain, or a sophisticated electronically
people do not normally swim in fountains, controlled system interfaced with chemical
the required standards for water treatment feed pumps. Care should be taken to not
are not as rigid as those for swimming pools locate any type of chemical feed system or
or interactive fountains. Generally, fountain chemical container in a confined equipment
water maintenance will be limited to space, and never place a chemical feeder In
maintaining a pH balance and providing a location that is poorly ventilated. It should
some means for controlling algae and not share a confined space with electronic
bacteria. controls due to the potential for their
corrosion. An erosion type canister
pH Control be accomplish either should never be used for both chlorine
installi n electronic p asuring a and bromine. Mixing of these two
'fesfling device i njunction wi chemicals can result in an explosive
;1,:;N
mical fee mp, or by usi simple reaction.
�+ D to and adjustin nually. DPDW are available our local Ozone Generators produce ozone gas and
mming pool su y_store. then 'nject the ozone Into the filter discharge
line. one, like chlorine and bromine, is
Acceptable pH range: 7.2-7.8 an oxi . r and kills bacteria and algae
Optimal pH range: 7.47.8 upon co cL Care should be taken to only
use a see d type ozone generator that •
CDC:Al a & Bacteria Con can best be utilizes an a compressor to inject the
accomplished using a device that ozone. Thes units are the most efficient
continuously sanitizes the water. These and may relea a less ozone to the air.
include chlorinatoM brominators, ozone Unlike chlorine bromine, ozone exists
genera orslver/copper ion systems. only fora shortti a after being generated.
L On smaller fountains or when there is no Instead of sanitizin the main body of water
/�� safe location for a chemical feed system, in the pool, ozone s nitizes the water in the
W chemicals and algaecides can be added fitter discharge line a it circulates.
manually. Whether using erosion type Because of this it is 1 ortant to note that
/!K feeders or treating manually, regular testing the use of ozone will no completely
of fountain water is required using A DPD eliminate the use of the cats and that
test kit for pH levels and chemical some chlorine or bromine ill have to be
concentrations. These tests should be added to maintain a minim level or to
perforated after chemicals have been added "shocle resistant algae_ Ozo a does not
and circulated for one hour. effect the water pH balance a can reduce
the amount of chemical san" ' needed,
TER TREATMENT IN INTERACTIVE thereby reducing costs for buyln those
WA R FEATURES chemicals. Care should be taken not
Inters water features require a much locate an ozone system in a confin
greater de a of attention to water quality equipment space that is poorly ventil ed. It
because of hu n contact. Because the should not share a confined space wit
water within a res it may have a electronic controls due to the potential r
relatively low volum may be potentially their corrosion.
subject to sudden cont Instion. See
Emergency Mainfenan g. �.
• The Fountain People, Inc. 6 Copyright 2000
08/08/01 13 : 28 FAX 512 392 2158 FOUNTAIN PEOPLE DESIGN 9002
Fountain People""
• START-UP be drained, nozzles removed, and that
• Fill fountain basins with water. all open pipes be plugged or otherwise
• Verify that all valves are completely sealed to prevent debris from getting
open except for the Display Into the piping system. In addition,
O AdJushnent Valves. If not previously verify that no chemicals have been left
adjusted, these valves should be initially In skimmers or chemical feeders.
*4W set at 50% open.
• Start filter pump to verify that it is WINTERIZATION
cc pumping water by checking the filter • Drain all fountain basins completely and
Npressure gauge. Filter pressure should store drain plugs and standpipes in a
Increase by at least 5 PSI when pump is safe location.
LM started. • Drain all equipment and piping within
4) • Start main pump and verify that it is the equipment room.
W pumping water by checking the • Tum off ventilation system for
f� Discharge Pressure Gauge. Pressure equipment room unless system is
should increase by at least 5 PSI when thermostat protected. (Do not tum
pump Is started_ power off to sump pumps, if so
• Set the time dock programming for the equipped.)
appropriate operating times_ If direct-burial type fitters are utilized or
• Observe fountain operation for at least all water cannot be removed from all
ten minutes to verify proper operation. piping between the pool and the
• Before leaving fountain verify that any equipment room, a wet-dry vacuum
sump pumps, if so equipped, are should be used to extract water from the
iw operational and that all selector fitters and/or piping. To remove water
switches are In their "AUTO" positions. from buried sand filters, remove multi-
port backwash valve and extract water
using the center pipe in the filter_
SHUT-DOWN • Install plumbers' plugs to seal all open
Q • Tum all pump and lighting circuit piping connections in fountain pool
breakers OFF. Do not tum off any floors.
AMR device
breaker that powers a protective
device such as a sump pump or vent WARNING! Do not add automotive
fan. anti-freeze to fountain as it is
• Before leaving fountain, verify that sump poisonous,
pump, if so equipped, Is operational.
co • If fountain is to be out of service for an
extended period of time it is
ftftft recommended that the fountain basins
cc
• The Fountain People, Inc. 4 Copyright 2000
r
�4J08/O1 13 : 29 FAX 512 392 2158 FOUNTAIN PEOPLE DESIGN 9003
Fountain People"
GENERAL MAINTENANCE
Each fountain has its own characteristics Dail
and features that will determine its general CI all the trash and debris from the
maintenance requirements. Many variables fou ain basin/reservoir.
can effect the maintenance requirement . Che vault sump pump. The sump
including the operating time, season, pump not a continuous duty pump_
surrounding plants, people traffic, quality of Pump[ too much will wear it out faster.
the water supply, etc. You will need to . Check a skimmer baskets for debris.
determine the maintenance procedures, and . Exchange he cartridge filter element for
the required maintenance schedules, based one that he been cleaned or backwash
upon experience. Following are some sand fitter.
general guidelines to get you started. Check chemi I container levels and fill.
Monthly
DECORATIVE FOUNTAINS
Dairy Test all 13FC1 b akers
Yearly
• Clean all the trash and debris from the a Lubricate pump be 'ngs, as required.
fountain basins. • Inspect all equipmen r wear and loose
• Check vault sump pump. The sump bolts.
pump Is not a continuous duty pump. As Required
Pumping too much will weer it out faster. . Drain the water from the stem and
• Check any skimmer baskets for debris_ refill with fresh water. Whe this Is
• Test water for chemical balance with a done, the water quality level ust be
DPD test kit manually balanced. Then the utomatic
• Check the water level in the reservo[r(s)_ water treatment system will .take ver.
Weekly
• Clean all the strainers and backwash Emergency Maintenance
the sand filter. In the event that an unusual or excessive
• Inspect and clean all pump suction contaminantis introduced into the reservoir � a
strainers and filters. or basin water, It will be necessary to
Monthly Immediately replace the water and flush all
• Test all GFCI breakers water feature components and the
Yearly surrounding deck areas. /!\
• Lubricate pump bearings, as required. 1 . Drain all water from the reservoir or
• Inspect all equipment for wear and loose basin_
bolts_ 2. Remove the cartridge filter element and A+
• Drain the water from the system and re-assemble the fitter housing or isolate iW
refill with fresh water. When this Is sand filter.
done, the water quality levels will have 3. Refill the water reservoir and add a
to be manually balanced 'shock° treatment of chlorine.
a_ Backwash sand filter, if so equipped.
INT CTIVE FOUNTAINS WITH A 5. Re-circulate the water through the
RESERVOIR filtration pump and effects pump for 10
Hourly minutes.
• Test water chemical balance and 6. Drain the reservoir.
record readn from both automatic 7. Replace the cartridge filter element, If so
controls and ma I DPD test kit equipped.
• Check the water le In the reservoir. 8. Re-fill reservoir and begin the normal
® start-up procedure.
The Fountain People, Inc. 6 Copydght 2000
• Save the Date!
The cities of Fayetteville, Little Rock, and North Little
• = - Rock proudly support
The Arkansas Trails & Greenways Forum
October 25th and 26th, 2001 , Fayetteville, Arkansas
Please join Fayetteville Mayor, Dan Coody, Little Rock Mayor, Jim Dailey , and North Little Rock Mayor, Pat
Hayes, for an innovative learning program designed for state and municipal government leaders, city planners, parks and
recreation professionals, health organizations, and business professionals. Held in the breathtaking Fall scenery of Fayetteville, the
purpose of this exciting program is to help Arkansas' political leadership to gain the tools, resources, and strategies needed to
overcome common obstacles for trails and greenways development throughout the state.
Thursday evening's program includes a keynote address by the nationally acclaimed, Mr. Edward T. McMahon, American
Greenways Program, The Conservation Fund. A cocktail reception before and after the keynote address will provide
• opportunities for visiting with professionals and dignitaries throughout the nation who have been recognized for their innovative
programs in overcoming common obstacles to trail and greenways development.
Program topics will include :
• Responding to common concerns: crime, property value,
privacy and property rights
• Innovative funding sources
• Transportation Enhancement programs
• State level advocacy strategies
• Working with the media
• . . . .and much more.
All municipalities are invited to exhibit city trails and
greenways plans in the entrance hall of the Fayetteville's sponsored by:
newest icon, the Town Center overlooking the Boston The National Park service
The Rails to Trails Conservancy
Mountains. And. . . . . .stay an extra day to watch The Arkansas Recreation and Parks
Razorback Football in the newly expanded Association
Donald W. Reynolds Razorback Stadium MY The Arkansas Trails Council
• Hosted by:
Program details, accommodations, and registration Friends For Fayetteville, a 501C3
information will be forthcoming in upcoming weeks. nonprofit community service
« �� organization
This is a definite Dont MiSS! ! !
13M
• Fayetteville Advertising and Promotion Commission
2001 Mid-year Advertising Review
Responses are down 13 % YTD 2001 (2,886) vs. YTD 2000
Summary
• Consumer Advertising budget reduced 18% in 2001 to support Town
Center advertising
o This cut accounts for about 8 % of response decrease
• Several publications are not performing as well as in the past
o Parade, McCall ' s, USA Weekend, Southern Living show
significant decreases
■ Internet
■ Economy
• Poor economic outlook affecting travel
o Baby Boomers express less interest in travel based on finances
o Midwest travelers also concerned about finances for travel
■ Responses from Midwestern states down 16%
• Blackwood Martinti
3 East Calt Square Drive . Fayetteville, Arkansas 72703
Post Office Box 1968 . Fayetteville, Arkansas 72702-1968
501-442-9803 . Fax 501442-3092
American Association of Advertising Agencies . Promotion Marketing Association
I
• FAYETTEVILLE ADVERTISING AND PROMOTION
ADVERTISING RESPONSES
Publication 2001 2000 2000/2001 2001 2000 2000/2001 2001 2000
COST COST YTD Responses Responses Difference YTD CPR CPR
Active Years It 2,711 .83 $ 455.00 596% 950 79 871 1203% $ 2.85 7s76
Family/Rosie $ 15,954.00 $ 14,916.00 107% 2,473 2,629 -156 94% S 6.45 $ 5.67
McCalls $ 5,184.00 $ 4,598.00 113% 931 1 ,915 -984 49% $ 5.57 $ 2.40
Midwest Living $ 11 ,356.00 $ 10,450.00 109% 2,390 2,549 -159 94% $ 4.75 $ 4.10
OK Today S 1 ,318.00 $ 1,180.00 112% 292 218 74 134% $ 4.51 $ 5.41
Parade $ 7,900.00 $ 7,900.00 100% 3,751 5,381 .1 ,630 70% $ 2.11 S 1.47
So. Living $ 10,530.00 S 10,045.00 105% 516 973 357 53% $ 20,41 It 10.32
USA $ 11,480.00 S 13,150.00 87% 1,856 2,758 -902 67% S 6.19 It 4.77
NATA $ 7,200.00 $ 7,200.00 100% 1,104 1 ,148 34 96% $ 6.52 $ 6.27
AR. Nwspr In. 5 3,695.00 $ 4,200.00 88% 2,594 1 ,779 815 146% S 1.42 S 2.36
TMG/MVG $ 6,900.00 $ 5,800.00 119% 2.908 1 ,681 1,227 173% S 2.37 1 $ 3.45
TOTALS $ 94,228.83 $ 79,894.00 105% 19,765 21,110 -1,345 94% S 4.26 S 3.78
Aurthur 8 TNI S - $ 4,080.00 0% 356 -356 0% $ 11.46
Home & Away $ $ 6.880.00 0% 390 590 0% $ 17.64
Midwest Trvlr $ $ 2,200.00 0% 317 -317 0% $ 6.94
SD. TNIr $ $ 1 ,450.00 0% 137 -137 0% $ 10.58
FS Times $ - $ 872.00 0% 0 0
ADG - State $ $ 5.675.00 0% 0 0
ADG - NWA $ - $ 174.72 0% 0 0
Texas Monthly 35 -35 0%
Tulsa World $ - S 2,438.52 0% 0 0
Travel America 306 306 0%
TOTALS
S 84,228.83 S 103,064.24 82% 19,765 22,651 -2,886 87% S 4.26 S 4.55
• As of: 07/09/2001
ADVERTISING INQUIRIES BY STATE
Rank State 2000 2001YTD Difference Index YTD
1 IL 3,128 2.610 _ _ 518 83%
2 MI 1 ,603 1 ,673 70 104%
3 MO 1 ,783 1 ,671 _ _ -112 94%
4 OH 1 ,348 1 ,442 94 107%
5 AR 1 ,169 1,377 208 118%
5 IN 1 ,639 1,193 _--- _ _--446t 73%
7 TX 1 ,265 1 ,138 _ -127 90%
8 IA 1,053 948 _- . X105; 90%
9 OK 858 893 35 104%
10 MN 937 806 -131; 86%
11 WI 1 ,529 650 -8791, 43%
12 KS 568 450' -118! 79%
Top 12 Total 16,880 14,851 : __-2,0291 88%
TOTALS 22,651 19,750 .2,901 87%
Midwestern States 14,185 11,931 .2,254 84%
•
The 2001 Summer Travel Forecast
Travel Industry Association of America
May 17, 2001
• 17 % of travelers say they do not plan to travel at all this
summer
• 7 % of all travelers ( 10. 3 million) plan to travel less or not at
all this summer specifically because of concerns about the
economy .
• 14% of all travelers ( 19 .2 million) claim they will travel less
or not at all this summer because of rising fuel prices .
• The overall Traveler Sentiment Index shows the greatest
decline among Baby Boomer Travelers (age 35 — 54) as their
overall index fell 3 . 8 % .
• The Midwest and the South posted losses in the overall
Traveler Sentiment Index based on personal time, the
affordability of travel and service quality .
Traveler Sentiment Indices
• (U.S. Average, 2000 = 100 for Each Group)
• % Change From
Q1 100 Q2 '00 Q3 400 Q4 '0 Q1 101 Q2 '01 Last Quarter
OVERALL 104.3 101.6 96.7 97.4 101 .0 98.5 -2.5%
Interest 104.8 98.7 100.8 95.7 106.0 97.6 -7.9%
Ability(Tme 99.9 106.6 95.8 97.6 101 .6 103.5 1.9%
Ability/Finances I 98.6 I 108.2 94.7 98.5 95.1 I 93.5 -1 .7%
Affordability 118.5 93.8 88.0 99.8 95.3 102.3 7.3%
Service Quality 104.5 98.8 100.2 96.5 104.2 97.8 -6.1 %
AGE OFHOUSEHOLD -
HEAD
Change From
Q1 10 02 '00 Q3 '00 Q4 '00 Q1 '01 Q2 '01 Last Quarter
Age 18 to 34
OVERALL 111 .2 104.1 104.3 97.0 102.9 102.2 -0.7%
Interest 107.9 97.4 104.0 90.6 107.6 100.3 -6.8%
AbilityTme 110.3 113.4 108.5 102.3 104.8 110.2 5.2%
Ability/Finances 130.8 137.4 130.2 I 123.8 I 119.9 127.7 I 6.Sa/
Affordability 97.0 72.9 72.8 72.2 69.1 76.3 10.4°/
Service Quality 112.3 105.7 108.1 101 .1 111 .2 101 .0 -9.2%
Age 35 to 54
OVE
LL 104.2 103�7 2 99.7 103.2Interest
Abl�me 97.9 I1 00 109. 7 87.0 1003 102.7 99.0 107.3 93.3 -5.8°%
Ability/Finances
Affordability 118.9 99.1 79.8 102.2 107.4 104.9 -2.3%
Service Quality 107.2 96.8 98.4 97.6 105.2 98.4 -6.5%
Age 55 and Older
OVERALL 100.6 100.9 98.5 99.9 99.1 98.9 -0.2°
Interest 104.2 96.9 96.5 102.4 107.8 96.3 -10.7°,6
• AbilityTme 100.8 104.2 97.5 97.5 105.3 101 .3 -3.8%
Ability/Finances 91 .4 106.8 102.0 99.8 89.2 90.6 1 .6%
Affordability 109.5 90.5 95.7 104.3 1 87.6 I 106.7 21 .8%
Service Quality 100.1 I 102.8 I 100.0 97.1 I 101 .3 I 102.1 0.8%
REGIONS*
% Change From
1 '00 Q2 '0 Q3 '00 4 '0 01 ,01 Q2 '01 Last Quarter
Northeast
OVERALL 102.2 103.4 96.1 98.3 108.7 100.3 -7.7%
Interest 101 .0 108.9 94.1 96.0 112.9 109.0 -3.5%
AbiliryTme 92.5 109.2 96.3 102.0 102.3 93.7 -8.4%
Ability/Finances 114.0 93.1 88.3 104.7 112.9 112.7 -0.2%
Affordability 103.2 95.7 102.5 98.5 104.4 95.7 -8.3%
Service Quality 102.2 103.4 96.1 98.3 108.7 100.3 -7.7%
South
OVERALL 101 .4 98.4 100.8 99.4 100.9 99.6 -1 .3%
Interest 102.9 94.1 107.8 95.2 107.1 92.6 -13.5%
AbilityRme 93.5 102.0 104.8 99.7 100.2 104.8 4.6%
Ability/Finances 96.2 106.0 100.5 97.4 94.2 105.3 11 .8%
Affordability 113.3 89.7 90.0 107.0 92.6 97.9 5.7%
Service Quality 103.8 98.1 97.1 100.9 106.9 98.0 -8.3%
Midwest
OVERALL 108.1 102.2 94.1 95.5 99.4 95.8 -3.6%
Interest 103.7 95.0 101.5 99.7 99.7 96.9 -2.8%
AhilityTme 103.0 108.9 94.5 93.6 103.1 101 .1 -1 .9%
Ability/Finances 108.0 109.9 83.9 98.2 96.4 90.5 -6.1%
Affordability 129.3 96.2 89.0 85.4 95.8 99.2 3.5%
Service Quality 105.1 100.7 98.2 96.0 101 .0 93.1 -7.8%
West
OVERALL 106.3 I 103.8 94.4 I 95.5 93.1 96.9 4.1 %
Interest 106.6 100.3 96.6 96.6 100.7 103.4 2.7%
• Abiliry(Tme 104.0 108.1 88.6 99.3 89.2 99.0 11 .0%
AbilitylFinances 98.6 110.1 95.4 95.9 89.9 80.7 -10.2%
Affordability 121 .8 99.4 86.7 92.1 82.5 105.8 28.2%
Service Quality 106.3 100.6 100.4 92.7 97.5 98.8 1 .3%
Census region of reslaenm as
definag m ins U.S. Census Bureau
Source: Travel industry Association o/Amenca
Traveler Sentiment Index Components ,
• Age and Region Survey Results
Second Quarter, 2001
(In Percent)
OVERALL . Interest Ability/rime Ability/Finances Affordability Service Quality
Favorable 44 36 38 23 26
Unfavorable 24 38 36 52 16
Neutral 30 26 25 18 42
AGE OF HOUSEHOLD,HEAD , , , ,Ihterest :.: Ability/Tlme ,Ability/Finances Affordati5rty, Service Quality '(
Age 18 to 34
Favorable 58 39 52 26 35
Unfavorable 22 48 37 51 17
Neutral 19 13 11 15 37
Age 35 to 54
Favorable 44 38 39 22 26
U36 36 55 17nfavorable I 3; 26 24 17 43
Age 55 and Older
Favorable 27 31 23 21 18
Unfavor28 30 34 50 14
Neutral le 40 I 39 2 I 22 48
• REGIONSo Interest Abilityrrime Ability/Finances Affordability Service Quality
Northeast
Favora
le 40 34 34 23 25
NeutUnfaral
bable 19 29 32 46 16
36 35 2 25 45
SoutFavorae 41 39 47 25 31
h
able 28 38 31 I 54 18
Neutral 30 23 23 15 37
Midwest
Favorable 43 34 I 33 19 21
West ( 29 27 28
eu55 15
tral18 47
We
Favorable 49 34 34 22 24
Unfavorable 22 43 45 52 15
Neutral 27 23 21 17 43
Scums: Travel Industry Association of America
Census region of residence as defined by the U.S. Census Bureau:
Northeast: Connecticut, Maine, Massachusetts, New Hampshire. Rhode Island.
Vermont, New Jersey. New York, and Pennsylvania.
South: Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina,
South Carolina, Virginia, West Virginia, Alabama, Kentucky, Mississippi,
Tennessee, Arkansas, Louisiana, Oklahoma, and Texas.
Midwest: Illinois, Indiana, Michigan, Ohio. Wisconsin, Iowa, Kansas. Minnesota.
• Missouri, Nebraska, North Dakota, and South Dakota.
West: Arizona, Colorado. Idaho, Montana, Nevada, New Mexico, Utah,
Wyoming, California, Oregon, and Washington.