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Home My WebLink About2001-01-08 - Agendas - Final • MEETING NOTICE The Advertising and Promotion Commission will meet on Monday, January 8, 2000, at 2 :00 p. m. at the Chamber of Commerce office. ADVERTISING AND PROMOTION COMMISSION January 8, 2000 2 : 00 p. m. Chamber of Commerce office I Call to Order ✓ A. Introduction of New Commissioners representing City Council - B. Election of Chairman for 2001 II. Reports A. Approval of Minutes for December 11 B. Financial Report C. Convention and Visitor Activity - Marilyn Johnson D. Blackwood/Martin/CJRW Report — Susan Wallace III. Old Business A. Town Center— Ratd�O .J • B . Draft ordinance revising HMR collections IV. New Business A. Budget Rollforwards for 2001 V. Adjourn Informational Items 1 . Trolley Operations Report • • GROUP : ADVERTISING & PROMOTION COMMISSION DATE: December 11 , 2000 PRESENT : Joe Fennel, Fred Hanna, Alex Jerde, Ching Mong, Curtis Shipley, John Maguire, Lisa Lee and Marilyn Johnson ABSENT: Heather Daniel and John Gilliam John Green, artist from Blackwood Martin/CJRW presented a new logo design for the Town Center. He explained the concept and showed examples of how the design could be used. Moved by Shipley, second by Jerde to accept the design. Motion carried. The regular meeting of the Advertising and Promotion Commission was called to order at the Chamber of Commerce conference room at 2: 00 p. m. by Chairman Joe Fennel. MINUTES Moved by Shipley, second by Jerde to approve the minutes of the November 13 meeting. Motion carried. FINANCIAL REPORT • John Maguire presented the financial reports for November. Collections were $ 117, 108, a 6. 89% increase (this is the largest amount collected in a single month). Year to date collections are $ 1 , 156, 539, a 7.73% increase over last year' s collections year to date. Expenses for the month of November were $ 17,249. Delinquent taxes were noted. Fennel asked Marilyn to make sure city sends a letters at two month intervals. Trolley report was also discussed. Moved to approve by Shipley, second by Mong. Motion carried. CONVENTION AND VISITOR DEVELOPMENT REPORT Marilyn Johnson reviewed activity of her office. Inquiries year-to-date are up approximately 2,300 over last year. Bus tour business has increased over last year. Arkansas Parks and Tourist brought a coach of group tour leaders in last week to experience the Lights of the Ozarks. Because of the increase in motor coach activity, Marilyn will solicit and train volunteers as step-on guides during next year. The NWA Charity Horse Show will move from Bentonville to Fayetteville in 2001 . Activities for November included beginning of the Lights of the Ozarks festival, Veteran' s Day parade, and an evaluation meeting for Bikes, Blues, and BBQ. The airport information booth is ready and waiting on payment from A & P Commissions involved. We lost a bid for the Arkansas Municipal League to Ft. Smith. Got the All Start Festival and Coaches Clinic in 2002. That involved 1700 coaches and 235 athletes. • • ADVERTISING AGENCY REPORT Susan Wallace reported that the agency had worked on media recommendations for 2001 . Trails are being marked to the running/walking trails brochure. She thanked the Commission for approving the Town Center logo. OLD BUSINESS Town Center Progress on Project Marilyn Johnson reported that considerable progress was being made on the steel supports. Weather had been generous to contractor until today. Mason was beginning bricking of the structure. Topping Out Ceremony Topping Out Ceremony is scheduled for Thursday, December 21 at 12 noon. Draft Ordinance revising HMR collections Marilyn presented results of survey of A & P Commissions in the state. Reviewing the state law, she noted that it is clearly the intent of the state law to collect HMR tax from food prepared for on-premise and off-premise consumption. Rolf Wilkin of Eureka Pizza spoke to the Commission. Moved by Jerde, second by Shipley to recommend draft ordinance to City Council. Motion carried. • NEW BUSINESS Media recommendations for 2001 Susan introduced Brad Ruth and Lisa Murphy who presented recommendations by Blackwood Martin/CJRW for 2001 . Moved by Shipley, second by Jerde to approve recommendations of the agency. Motion carried. Fennel asked that we check into a salsa festival for 2001 for late summer. Approval of budget for 2001 Moved by Shipley, second by Jerde to approve the 2001 operating budget and A & P Fund budget. Motion carried. Authorization for Chairman to execute contract with Chamber of Commerce Fennel led discussion on forming a CVB, which would eliminate the Chamber of Commerce contract in 2002. All personnel would be into the Town Center. He stressed that he had met with Steve Ward and that both had agreed that it would be a good business decision for the Commission. The Chamber relationship with the A & P Commission has been a good one over the years. The Chamber has done a good job overseeing the A & P Commission business. Moved by Jerde, second by Meng to authorize the Chairman to execute the contract with • the Chamber for 2001 . Motion carried. • Authorization to open a checking account for the Town Center Moved by Shipley, second by Jerde to authorize opening a checking account for the Town Center. Marilyn will bring specifics to the next A & P Commission meeting. OTHER BUSINESS Joe Fennel recognized Mayor Fred Hanna and Heather Daniel for their service on the A & P Commission. Shipley said there wouldn't be a Town Center if it weren't for Fred Hanna and the amount of sweat equity, which went into this project. There being no further business, the meeting was adjourned. Respectfully submitted_, / - - " l (rypI � t ?t NJ 961& Marilyn Johanson Director, Convention and Visitor Development • • Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending December 31, 2000 • 2000 YTD December Budget Item Budget _ Expenses Remaining_ Expenses 800 Telephone Number (Chamber of Commerce) $ 10,000 $ 10,000 $ 0 $ Audit Expense 150 150 0 Brochure Development 63,531 59, 167 4,364 1 ,416 Chamber of Commerce Operations Contract 100,000 100,000 0 Collection Expense - City of Fayetteville 25,000 25,086 (86) 1 ,955 Convention Support 7,357 6,845 512 990 Public Notification (BMA Contract) 250,779 187,476 63,303 Town Center Architectural Services 126,399 83,336 43,063 2,000 Town Center Equipment & Furnishings 200,000 0 200,000 Town Center Marketing Manager (Salary/Expenses) 57,040 36,850 20, 190 Special_Erojects AAAAA State Basketball Tournament 0 0 0 Air Museum 25,000 25,000 0 Airfest 2000 3,000 3,000 0 Annual Champions Day (State High School Championship) 3,000 3,000 0 Ark. State High School Cross Country Championships 1 ,200 0 1 ,200 Botanical Garden Society - Master Plan 50,000 48,429 1 ,571 43,429 First Night 2,000 2,000 0 2,000 •Committee for Mardi Gras 500 500 0 Fine Arts Festival and Autumnfest 22,655 22,655 0 Historic District Commission - Brochures 2,000 2,000 0 Holiday Hoops 10,000 10,000 0 Professional Services - Legal Fees 5,000 0 5,000 Joe Martin Memorial Stage Race 500 271 229 North Arkansas Symphony Society 2,000 0 2,000 NWA Airport Information Desk 1 ,555 1 ,328 227 1 ,328 Razorback SAMS 2,000 2,000 0 2,000 Square Gardens 8,776 8,084 692 71 Trolley Operations 15,000 11 ,570 3,430 1 ,024 USSSA - ArkansasChapter 3,000 3,000 0 U of A Athletic Department - Track & Field 5,000 5,000 0 U of A Tailgate Parties (4 @$2,000 each) 8,000 3,386 4,614 Walton Arts Center - Brochures 1 ,200 1 ,200 0 Washington County Historical Society - Brochure 2,000 0 2,000 Wood Bat Classic 500 500 0 Subtotal Special Projects 173,886 152,924 20,962 49,852 TOTAL USES $ _1 014,142_ $ 661 ,834 $ 352,308 $ 56,213 • H:\BUDGET\PROJECTS\HMR TAXA&P2000.WK4 City of Fayetteville, Arkansas Monthly HMR Tax Collections 1998-2000 • 1998 1999 1999 2000 2000 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January S 82,157 $ 89,125 8.48% $ 100,334 $ 12.58% February 83,759 88,757 5.97% 91 ,330 2.90% March 80,815 91 ,271 12.94% 102,971 12.82% April 89,603 94,588 5.56% 108,747 14.97% May 97,309 96,120 -1 .22% 107,975 12.33% June 98,318 104,709 6.50% 107,963 3.11 % July 94,621 102,279 8.09% 103,894 1 .58% August 91 ,336 103,688 13.52% 105,417 1 .67% September 93,903 97,609 3.95% 104,980 7.55% October 95,649 95,824 0.18% 105,820 10.43% November 98,784 109,561 10.91 % 117, 106 6.89% December 88,266 96,583 9.42% 97,771 1 .23% Total $ 1 0, 94,521 $ 1 ,1701, 14 6.91% $ 122549310 $ 7.20% • HMR Tax Collections By Montt 140 I 120 loo . r .- -V 11 Il {{ Is a" 80 - F ' a i N i-N IN t 60 r k ^ fi j tN € ts til ao I; t f� + January February March April May June July August September October November December 1998 g` 1999 0 2000 • H:\BUDGET\PROJECTS\HMR TAX\HMRTAX.WK4 • ACTIVITY REPORT December, 2000 INQUIRY RESPONSES December 2000 Tourist - 21 2000 Year to Date — 12825 December 1999 Tourist — 59 199 Year to Date — 2,682 December 2000 Advertising Response 84* 2000 Year to Date — 33 ,411 December 1999 Advertising Response — 1 1999 Year to Date — 263938 December 2000 Relocation — 55 2000 Year to Date — 965 December 1999 Relocation — 60 1999 Year to Date — 1 ,367 * includes spring and fallinquiries from Travel Marketi Group December 2000 Total Inquiries — 3760 December 1999 Total Inquiries — 820 Year to Date Total Inquiries 2000 — 36,201 Year to Date Total Inquiries 1999 — 30,987 ACTIVITY Bus Tours — Arkansas Parks & Tourism FAM Tour with Kincaid of Oklahoma . Conventions/Meetings — Volunteer Directions Conference — April, 2001 Wes Couch — Basketball Tournaments Tourist Activities - Lights of the Ozarks Relations with other Tourism — Washington County Restaurant Association Lionel Skaggs — Washington County Historical Society Relations with Media — Rob Owen — Arkansas NBC — Jingle Bell Jog Town Center — Weisha Co. — keying for Town Center Russ Carlson — Palmer/Snyder Miscellaneous — 2001 Marketing Plan with Agency Chamber of Commerce Annual Meeting Music Festival for 2001 • Top HMR Collections — December Hilton Chartwell ' s Dining Clarion Jose's Red Lobster Chili ' s Ryan' s Ozark Brewing Co. A. Q. Chicken McDonald' s 50' s Applebee' s Chic-Fil-A/NW Village • • ADVERTISING INQUIRIES BY STATE - 2000 • JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC Tourist Reloc TOTAL AL 3 3 53 70 48 13 8 27 14 5 6 1 19 16 286 AK 0 2 5 3 6 1 1 1 2 21 AZ 4 4 14 20 21 26 7 8 4 5 7 4 14 29 167 AR 8 20 636 238 155 112 63 53 333 193 23 21 368 157 2380 CA 5 16 73 115 126 71 34 23 28 12 27 24 49 73 676 CO 0 7 17 28 25 7 5 6 8 1 7 9 15 20 155 CT 1 2 18 27 20 7 4 4 2 2 1 1 - 5 94 DE 0 4 9 7 2 1 23 DC 0 1 3 4 5 1 1 0 15 FL 5 6 97 209 113 42 34 41 25 13 22 18 33 30 688 GA 1 5 52 89 57 17 14 41 18 5 6 3 37 27 372 HI 2 1 3 3 2 1 1 3 1 1 2 6 26 ID 0 1 10 12 4 3 1 1 1 4 6 43 IL 17 27 310 2231 392 151 66 64 189 222 78 507 120 50 4424 IN 6 14 106 1297 144 72 24 24 127 123 51 270 51 8 2317 IA 1 12 177 683 139 41 17 12 146 70 35 346 59 17 1755 KS 4 7 126 251 139 41 28 22 113 46 25 268 58 28 1156 KY 2 3 54 90 49 26 10 17 12 6 8 5 12 5 299 LA 5 11 166 180 111 36 62 75 71 12 12 5 63 32 841 ME 0 1 3 8 4 1 3 1 2 3 2 28 MD 1 5 21 29 29 13 9 8 2 2 3 1 4 5 132 MA 0 1 12 25 18 10 2 4 7 1 1 1 8 3 93 MI 3 16 109 1208 185 82 32 31 157 160 59 375 44 10 2471 MN 6 7 89 654 120 61 25 20 127 75 43 310 60 20 1617 MS 4 7 73 100 57 12 24 31 39 4 8 5 29 18 411 MO 7 14 510 804 331 117 64 54 428 126 91 800 134 54 3534 MT 0 7 12 4 3 1 1 0 2 4 2 36 NE 2 3 60 262 42 26 14 8 15 22 6 6 17 11 494 • NV 0 1 11 12 15 5 5 3 2 5 1 1 8 69 NH 1 3 7 6 12 3 3 1 0 3 4 43 NJ 0 6 35 44 63 21 9 11 4 1 3 3 14 6 220 NM 0 3 8 12 22 8 2 1 5 1 3 1 7 13 86 NY 3 8 60 118 110 34 12 14 10 5 7 3 12 11 407 NC 2 5 55 148 64 12 19 25 9 5 2 5 9 16 376 NO 0 2 6 93 14 6 4 2 5 12 3 147 OH 4 8 136 973 156 71 40 28 66 174 45 172 43 6 1922 OK 4 17 334 254 115 134 24 57 235 26 12 11 142 42 1407 OR 2 8 15 27 30 7 4 5 1 2 2 1 8 11 123 PA 1 13 49 111 91 32 14 9 15 4 5 9 14 10 377 RI 0 0 3 5 8 SC 1 1 42 70 44 12 10 10 4 2 1 2 1 8 208 SD 0 12 43 19 7 2 1 5 8 3 10 3 113 TN 3 13 139 131 89 29 20 29 84 14 13 3 4 18 589 TX 29 39 528 351 222 96 69 158 360 54 49 38 28 119 2140 UT 0 10 10 16 3 1 2 4 1 2 210 3 262 V7 0 1 3 0 9 2 1 1 0 2 19 VA 3 5 32 46 54 16 9 22 7 1 8 1 9 213 WA 2 3 22 28 31 6 10 4 1 0 2 9 9 16 143 WV 3 1 11 21 27 3 8 4 1 5 15 9 2 110 WI 7 11 100 1154 181 76 34 29 217 118 75 416 4 21 2443 WY 0 1 3 10 8 2 2 1 1 0 3 60 91 APO 0 0 1 1 1 1 1 5 CAN 0 1 7 10 9 6 1 3 1 2 6 46 FOR 2 4 13 9 11 7 2 1 4 5 17 2 77 TOTA 154 345 4435 12350 3770 1597 851 1005 2905 1545 770 3684 1825 965 36201 • • ADVERTISING INQUIRIES - 2000 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Tourist AY 79 180 126 221 606 BT 163 105 61 27 356 FC 115 480 812 957 265 113 42 2784 H&A 91 238 61 390 MC 48 376 714 616 161 83 43 2041 ML 57 37 383 937 615 520 271 192 700 217 152 57 4138 MT 256 61 113 7 437 MVG 973 382 65 685 278 2383 NATA 54 113 237 215 303 226 180 195 153 112 121 45 1954 OK 39 179 33 33 284 Parade 5381 5361 SL 16 30 494 222 190 21 54 457 168 54 46 4 1756 SNI 1605 76 49 49 1044 55 2878 ST 77 55 5 110 20 267 TA 308 40 23 9 380 TM 27 2 4 33 TMG 261 101 3357 3719 USA 302 2344 112 819 47 3624 • TOTAL 154 345 4435 12350 3770 1597 851 1005 2905 1545 770 3684 33411 AY - Active Years BT - Budget Travel FC - Family Circle H & A - Home and Away MC - McCalls ML - Midwest Living MT - Midwest Traveler MVG - Midwest Vacation Guide NATA - NATA Tour Guide OK - Oklahoma Today Parade - Parade SL - Southern Living SNI - State Newspaper Insert ST - Southern Traveler TA - Travel America TM - Texas Monthly TM G-Travel Marketing Group USA - USA Today VG - Vacation Guide • State Tourism Inquiries - December, 2000 AY ML NATA So L TMG TOTAL AL 1 1 • AK AZ 2 1 1 4 AR 12 6 1 2 21 CA 17 4 3 24 CO 8 1 9 CT 1 1 DE DC FL 10 2 1 5 18 GA 3 3 HI 1 1 ID 1 1 IL 12 7 3 485 507 IN 8 8 3 251 270 IA 7 4 335 346 KS 9 3 256 268 KY 2 3 5 LA 4 1 5 ME MD 1 1 MA 1 1 MI 6 6 363 375 MN 8 2 2 298 310 MS 5 5 MO 13 1 2 784 800 MT 2 2 NE 5 1 6 • NV 1 1 NH NJ 2 1 3 NM 1 1 NY 3 3 NC 4 1 5 ND OH 7 3 162 172 OK 5 2 2 1 1 11 OR 1 1 PA 7 1 1 9 RI SC 1 1 2 SD TN 2 1 3 TX 27 10 1 38 UT VT VA 1 1 WA 3 1 4 1 9 WV 6 9 15 WI 15 1 400 416 WY 2 1 3 APO CAN 2 2 FOR 1 2 2 5 • 221 57 45 4 3357 3684 I ITOURIST INQUIRIES 2000 IJAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL AL 1 21 21 31 41 11 51 11 1 1 I 1 1 19 • AK 1 I I I ( I I 0 AZ 1 4 2 2 21 1 1 1 14 AR 31 31 561 59 3431 35 24 16 25 19 7 368 CA 51 6 121 3 9 7 2 11 2 21 1 1 49 CO I 1 11 31 41 31 1 21 11 1 11 1 1 15 CT 1 I 1 DE 0 DC I 0 FL 1 1 21 91 41 71 31 31 11 11 11 21 1 1 33 GA LIF3 9 4 5 1 6 51 11 11 1 37 HI I I 111 1 1 11 1 1 2 ID 1 1 21 1 11 1 11 1 1 1 1 1 1 1 4 IL 1 21 81 621 121 91 11 51 41 101 51 2 1 1 120 IN 1 2 11 261 101 21 21 1 1 41 21 21 1 i 51 IA 31 311 111 1 1 2 11 7 1 1 59 KS 6 17 6 6 3 8 4 51 2 1 58 KY 1 41 51 1 1 11 1 1 11 11 1 12 LA 1 21 51 81 91 91 61 81 1 63 ME 1 1 1 1 3 MD 1 21 1 1 4 MA 1 11 11 1 11 11 11 11 1 21 1 1 1 1 8 MI 11 11 241 81 11 11 11 1 61 21 1 1 44 MN 11 21 311 51 31 11 31 21 51 41 31 60 MS 1 21 5 71 31 11 3 3 11 1 1 1 1 29 • MO 41 81 481 181 101 101 71 61 141 31 51 11 1 134 MT I I 1 11 1 11 11 1 1 ll I I I 4 NE I 11 81 2 I 31 11 1 ll 1 1 1 17 NV 1 1 NH 1 1 1 3 NJ 11 1 31 1 2 1 31 11 11 11 1 14 NM I 1 1 21 1 11 21 1 1 11 11 1 7 NY 1 11 2 22 21 1 1 12 NC 1 3 1 3 1 11 1 19 ND 1 31 1 1 1 1 1 1 1 1 1 3 OH 31 31 151 81 21 1 21 1 81 11 1 1 1 43 OK 51 181 251 17 9 5 16 14 161 111 41 21 1 142 OR 1 41 1 8 PA 1 11 21 41 11 1 21 1 11 1 1 14 PR I I 0 RI 1 1 SC 1 1 21 31 1 1 11 1 11 11 1 110 SD 1 1 21 1 11 1 1 1 11 1 1 1 1 4 TN 1 31 51 61 21 2 2 11 31 11 11 21 1 1 28 TX I 111 141 511 211 221 221 271 181 121 101 11 1 1 210 UT 1 1 2 VT 0 VA 1 1 31 31 1 21 1 11 1 1 1 1 9 WA I I1 11 2 I 11 21 11 21 1 I 9 WV 1 2111 1 4 • W I 1 21 31 321 5 1 3 2 2 6 2 1 1 1 60 APO I I I I 11 I I I I I I I 1 CAN I 1 11 21 11 1 1 11 1 1 1 1 6 FOR 21 2 21 21 3 3 1 1 l17 1825 I 84 145 517 2441 15511121163 101 1381 931 521 211 01 1825 RELOCATION 2000 JAN FEB MAR APR MAY JUN JUL AUG SEP OC NOV DEC TOTAL AL 1 31 11 11 1 1 11 11 3 1 21 11 21 16 AK I 1 11 1 1 1 11 1 I 2 AZ 4 41 41 31 1 21 21 2 31 1 4 29 AR 13 181 16 11 16 14 24 13 8 7 8 9 157 CA 13 51 61 31 91 71 71 6 2 12 1 31 73 CO 1 1 41 21 2 2 14 11 11 1 2 20 CT 1 1 1 1 1 5 DE I 0 DC I I I I I I I 0 FL 1 11 51 61 31 11 2 31 11 41 21 1 2 30 GA 2 31 3 51 2 1 31 4 4 27 HI 1 1 1 11 1 1 11 11 1 6 ID I1 21 11 1 11 1 1 1 11 6 IL 21 61 41 4 84 9 1 51 1 6 50 IN 1 1 1 1 3 1 8 IA 1 1 3 1 31 11 11 11 11 31 1 1 17 KS I1 21 21 31 41 51 41 11 51 11 1 28 KY 1 1 1 1 1 5 LA 7 3 3 3 4 1 5 2 2 2 3z ME I I 1 I 1 2 MD I I 11 I 11 I 11 21 5 MA 1 1 11 3 MI 21 11 12 3 1 1 10 MN 1 21 11 11 3 2 11 3 1 3 1 2 20 Ms 4 2 21 3 11 11 31 1 1 21 1 1 18 MO 6 6 5 7 2 5 9 5 3 2 2 2 54 • MT 1 11 2 N E 11 21 31 2 21 1 I 11 11 I 1 1 11 NV 11 11 21 1 21 1 1 1 1 11 1 1 8 NH 21 1 1 1 4 NJ 31 1 1 1 6 NM 1 1 21 11 41 1 11 21 1 1 1 11 11 13 NY I 1 11 4 21 3 11 NC 3 4 1 2 2 21 1 11 16 ND 1 I I I 1 0 OH 1 11 1 31 1 1 1 1 11 11 1 6 OK 3 6 5 3 21 51 61 51 21 11 1 3 42 OR 2 2 3 1 1 2 1 11 PA 1 21 51 1 1 1 1 1 1 1 1 10 PR I I I I I I 0 RI 0 s 111 4 1 1 1 i 1 1 8 SD I 11I 1 I I I I 1 I 1 3 TN 1 31 11 31 11 21 31 31 11 1 1 1 18 TX 101 15 11 111 171 10 13 51 71 81 71 51 119 UT 2 1 3 VT I I I 0 VA 1 11 31 1 11 1 11 11 9 WA 14 2 1 3 2 2 1 16 WV 1 11 1 1 2 WI 1 21 41 81 2 1 1 11 21 21 I 1 1 21 WY 0 APO 1 1 CAN 0 FOR I I I 1 I 1 2 I 965 TOTAL 1 8911171 1081 911 971 70 1191 681 561 651 301 551 965 January 4, 2001 TO: A & P Commission FROM: Marilyn Johnson RE: Budget Rollforwards The following projects or items were appropriated in the 2000 Budget and are in progress. With your approval, they will become part of the 2001 Budget. Brochure Development $ 4,364 Convention Support 512 . Public Notification 63,303 • Town Center Architectural Services 435063 Town Center Equipment & Furnishings 200,000 Town Center Marketing 20, 190 North Arkansas Symphony Society 2,000 Washington County Historical Society 2;000