HomeMy WebLinkAbout2000-11-13 - Agendas - Final • MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday, November 13, 2000, at
2:00 p.m. at the Chamber of Commerce office.
ADVERTISING AND PROMOTION COMMISSION
November 13, 2000 2 :00 p.m. Chamber of Commerce office
I Call to Order
II. Reports
A. Approval of Minutes for October 9
B. Financial Report
C. Convention and Visitor Activity - Marilyn Johnson
D. Blackwood/Martin/CJRW Report — Susan Wallace
III. Old Business
A. Town Center Contingency Update
1 . Progress on project
• 2. Naming the rooms
3 . Topping Out Ceremony — end of November
4. Logo for Town Center
B. Draft ordinance revising HMR collections
IV. New Business
A. Funding Requests for 2001
V. Adjourn
Informational Items —
1 . Trolley Operations Report
• GROUP: ADVERTISING & PROMOTION COMMISSION
DATE: October 9, 2000
PRESENT: Heather Daniel, Joe Fennel, John Gilliam, Fred Hanna, Alex Jerde, Ching
Mong, Curtis Shipley, Steven Davis, John Maguire, Lisa Lee and Marilyn
Johnson
ABSENT: None
The regular meeting of the Advertising and Promotion Commission was called to order at
the Chamber of Commerce conference room at 2:00 p.m. by Chairman Joe Fennel.
MINUTES
Moved by Shipley, second by Jerde to approve the minutes of the September 11 meeting.
Motion carried.
FINANCIAL REPORT
The financial reports for September showed collections were 5104,980, a 7.55% increase.
Year to date collections are $923,613, a 7.54% increase over last year's collections year to
date. Expenses for the month of September were S69,625. Moved to approve by Shipley,
• second by Gilliam. Motion carried.
CONVENTION AND VISITOR DEVELOPMENT REPORT
Marilyn Johnson reviewed August activity of her office. Inquiries year-to-date continue
to surpass inquiries for last year. Activities in all areas (bus tours, conventions/meetings,
tourist activities, working with other groups) have increased. Groups of note were the
Tourist Information Center FAM Tour, Holiday Ramblers and the Good Sam's (R. V.
groups), Bikes, Blues, and BBQ and the Fine Arts festivals. Marilyn met with the Parks
Consultants. Fayetteville will be featured in two publications, a book just published
entitled, Most Beautiful Villages and Towns of the South and the September issue of
Group Tour Magazine.
ADVERTISING AGENCY REPORT
Susan Wallace reported that agency is anticipating a good October for inquiries. The
Walking/Jogging brochure is in process and will be out in about 6 weeks. They have
worked on the Hog Wild Rallys and the Town Center logo.
Contract with Agencv
Moved by Shipley, second by Daniel to renew the contract with Blackwood Martin/CJRW
for the third year for advertising and promotion. Motion carried.
OLD BUSINESS
• Town Center
Progress on Project
Marilyn reported that the Town Center was having steel delivered this week. Big Pour #4
will be done the middle of this week, pouring the exposed columns on the south side. The
last pour of concrete, which is on the west side, will be October 26.
Topping Out Ceremony
Plans were discussed for a topping out ceremony the end of November when the steel is in
place. Marilyn will find a date that will be convenient for commissioners for the
ceremony.
Logo for Town Center
A logo for the Town Center was introduced. Commissions requested to see other options
at the next meeting.
Draft Ordinance revising HMR collections
Recommendation from Marilyn Johnson was presented to remove specific places from the
ordinance (i.e. restaurants, cafes, cafeterias, delicatessens, drive-in restaurants, carry-out
restaurants, concession stands, convenience stows, grocery store-restaurants, and similar
businesses) and state "from the sale of prepared food and beverages for on or off-premises
consumption. Collector would then be able to interpret the ordinance and set collection
• procedures.
Rolf Wilkin, Tom Pevehouse, and Brenda Dobbs were present to discuss the HMR
ordinance changes and how it would affect their businesses. Following discussion,
Shipley requested that a notice be distributed that HMR ordinance amendment changes
will be considered at the A & P meeting next month.
NEW BUSINESS
Northwest Arkansas Regional Airport Information Desk
Marilyn presented information regarding the construction of and operation of a tourist
information desk at the Northwest Arkansas Regional Airport. The desk will be a
cooperative effort of Springdale, Rogers, Bentonville, and Eureka Springs.
Moved by Shipley, second by Mong to authorize $ 1555 to fund construction of
information desk and employ personnel for 2000.
Funding Requests for 2001
Marilyn reviewed the A & P Fund and the Operating Budget for the Commission for
2001 . Commissioners have received funding requests for special projects. She asked that
she be given time to get additional information not provided in requests and then a
subcommittee hear presentations and review requests.
• OTHER BUSINESS
• Joe Fennel recommended that the A & P Commission meet with the Parks & Recreation
Advisory Committee and define territory in order to make the most of the HMR dollars
for advertising and promotion and for parks.
Mayor Hanna announced that the World Peace Prayer fountain original funding had fallen
through and that the artist, Hank Kaminski was now seeking private individual and
corporate sponsors. Marilyn will contact Hank to provide a letter of support from the
Commission regarding the acceptance of the project.
Mayor Hanna also discussed the "Pigs in Cincinnati" project. The pigs, 600 pound
concrete blocks, are decorated and have become a tourist draw.
There being no further business, the meeting was adjourned.
Respectfully submitted,
na ""'"0. "- 9
Marilyn Johnson
Director, Convention and Visitor Development
•
•
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 1998-2000
• 1998 1999 1999 , 2000 2000
Total Total Change Over Total Change Over
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year
January S 82,157 $ 89,125 8.48% S 100,334 $ 12.58%
February 83,759 88,757 5.97% 91 ,330 2.90%
March 80,815 91 ,271 12.94% 102,971 12.82%
April 89,603 94,588 5.56% 108,747 14.97%
May 97,309 96,120 -1 .22% 107,975 12.33%
June 98,318 104,709 6.50% 107,963 3. 11 %
July 94,621 102,279 8.09% 103,694 1 .58%
August 91 ,336 103,688 13.52% 105,417 1 .67%
September - 93,903 97,609 3.95% 104,980 7.55%
October 95,649 95,824 0. 18% 105,820 10.43%
November 98,784 109,561 10.91 % 0
December 88,266 96,583 9.42% 0
Total $ 1 ,094,521 $ 1 .170,114 6.91 % S 1 ,039,433 $ 7.83%
• HMR Tax Collections By Monthl
120
100
I
so
u
A
60
8
ao
20
0
January February March April May June July August Septembe October November December
0 1998 1999 O 2000
•
H:\BUDGET\PROJECTS\HMP—TAX\HMRTAX.WK4
Advertising & Promotion Commission
Financial Report - Expenditures
For the Month Ending October 31 , 2000
• 2000 YTD October
Budget Item Budget Expenses Remaining Expenses
800 Telephone Number (Chamber of Commerce) $ 10,000 $ 10,000 $ 0 $
Audit Expense 150 150 0
Brochure Development 63,531 57,750 5,781
Chamber of Commerce Operations Contract 100,000 100,000 0
Collection Expense - City of Fayetteville 25,000 16,672 6,328 2,116
Convention Support 7,357 5,577 11780 977
Public Notification (BMA Contract) 250,779 173,985 76,794
Town Center Architectural Services 126,399 81 ,336 45,063
Town Center Equipment & Furnishings 200,000 0 200,000
Town Center Marketing Manager (Salary/Expenses) 57,040 36,850 20,190
Special Projects
AAAAA State Basketball Tournament 0 0 0
Air Museum 25,000 25,000 0
Airiest 2000 3,000 3,000 0
Annual Champions Day (State High School Championship) 3,000 3,000 0
Ark. State High School Cross Country Championships 1 ,200 0 1 ,200
Botanical Garden Society - Master Plan 50,000 5,000 45,000
First Night 2,000 0 2,000
• Committee for Mardi Gras 500 500 0
Fine Arts Festival and Autumnfest 22,655 22,655 0
Historic District Commission - Brochures 2,000 2,000 0
Holiday Hoops 10,000 10,000 0
Professional Services - Legal Fees 5,000 0 5,000
Joe Martin Memorial Stage Race 500 271 229 271
North Arkansas Symphony Society 2,000 0 2,000
NWA Airport Information Desk 1 ,555
Razorback SAMS 2,000 0 2,000
Square Gardens 8,776 7,501 1 ,275 13
Trolley Operations 15,000 9,470 5,530 1 ,050
USSSA - Arkansas Chapter 3,000 3,000 0 3,000
U of A Athletic Department - Track & Field 5,000 5,000 0
U of A Tailgate Parties (4 @$2,000 each) 8,000 3,837 4,163 138
Walton Arts Center - Brochures 11200 1 ,200 0 300
Washington County Historical Society - Brochure 2,000 0 2,000
Wood Bat Classic 500 500 0
Subtotal Special Projects 173,886 101 ,935 70,396 4,772
TOTAL USES $ 1 ,014,142 $ 586,255 $ 426,332 $ 7.865
•
H:\BUDGET\PROJECTS\HMR_TAX\A&P2000.W K4
• ACTIVITY REPORT
October, 2000
INQUIRY RESPONSES
October 2000 Tourist - 93 2000 Year to Date —If15Z' 2583
October 1999 Tourist — 139 1999 Year to Date — 2,549
October 2000 Advertising Response — 1 ,545 2000 Year to Date — 28,842
October 1999 Advertising Response — 1 ,258 1999 Year to Date — 25,525
October 2000 Relocation — 65 2000 Year to Date — 880
October 1999 Relocation — 86 1999 Year to Date — 1 ,232
October 2000 Total Inquiries — 1 ,703
October 1999 Total Inquiries — 1 ,483
Year to Date Total Inquiries 2000 — 33 ,226
Year to Date Total Inquiries 1999 — 27,825
ACTIVITY
Bus Tours — Jeannie Slate, Empire Tours
Commercial Bank, Oswego, KS
• Sandy Bradford - Kruger Tours, Little Rock
Conventions/Meetings — All Star Festival
Foretravel R. V. Rally
Jackie McMorris - February Retreat
Tourist Activities - Hog Wild
FHS Homecoming
Steve Gray - Veteran's Day Parade
UA Homecoming Parade - Julie Crocker
J. D. Kelly Middle School - Choirs on the Square
Mike Flynn - Arkansas Winds
2001 Football Schedule
Dee Dee Long - Dominican Republic Visitors
Mae Nettleship - Ozark Charity Horse Show 2001
Monica Frisby - Bugs in the Lights
Relations with other Tourism — Ann Gray, Group Travel Manager, Arkansas Parks & Tourism
Airport Information Booth
Garry Morris - Springdale Enhancement - holiday lights
Janie Eldridge - B & B
Deb Holmquist - Bentonville A & P
• Relations with Media - Karen Pharos - FOX 465 Ft. Smith
• Democrat Gazette - intemet reservations for restaurants
Shawn Dunbar - Arkansas Bride
Matt McGowan - Morning News
Brian Koffer - Successful Meetings
Becky - Springfield News Leader
Miscellaneous — Bonnie Ramsey - Most Beautiful Villages and Towns of the South
Duffle Bryant - book on Arkansas Courthouses
Gannalyn Moris - Fayetteville Hall of Honor
Hank Kaminski - fountain
Billy Austin - USSSA
Sherry Ponder - Ozark Natural Foods
Top HMR Collections — October
Hilton
Clarion
Jose's
Red Lobster.
Chili's
Chartwell Dining
Ozark Brewing Co.
• Applebee's
Ryan's
A. Q. Chicken
McDonald's 50' s
Powerhouse
•
TOURIST INQUIRIES 2000 1 1 1 1 1 1
IJAN ! FEB IMAR JAPRI MAY IJUNIJULIAUGISEPIOCTINOVIDECITOTAL
• AL 1 1 2 21 31 41 11 51 11 11 1 1 19
AK I I I I I I 1 11 0
AZ 1 41 21 1 2 21 11 11 1 14
AR 311 31 56 591 341 31 35 241 16 25 342
CA 5 6 12 31 91 7 2 1 2 47
CO I 11 31 41 3 21 1 1 14
CT I I 1 I 1 1
DE 1 I I 0
DC I I o
FL 1 21 941 71 3 3 11 1 1 31
GA 2 3 9 41 5 1 6 5 1 1 37
HI 1 1 1 2
ID 2 1 1 4
IL 1 21 81 621 121 s 1 51 41 10 51 1 118
IN I 21 11 261 101 21 2 1 1 4 21 1 1 1 49
IA 1 31 31 111 1 1 21 11 71 1 I 58
KS I 1 61 17 6I 6 3 81 41 5 2 1 57
KY 4 5 1 1 11
LA 2 5 8 9 9 6 81 5 5 4 61
ME 1 1 2
MD 21 1 1 4
MA 1 11 1 I 11 11 11 11 1 21 1 8
MI I 11 241 81 11 11 11 1 61 21 1 44
MN I 1 2 311 51 31 1 3 21 5 4 I 57
MS I 21 5 7 31 1 3 31 1 1 11 27
• MO 4 8 48 181 10 10 71 6 141 31 1 128
MT 1 1 1 1 4
NE 1 8 2 3 11 1 16
NV 1 1
NH 11 1 1 11 3
NJ 11 I 31 1I 21 11 31 1 1 11 1 1 12
NM 1 1 21 I 11 21 1 1 11 11 1 1 7
NY 11 11 21 2 21 1 1 21 11 11
NC I 1 11 3 11 31 1 9
ND 3 3
OH 1 31 31 151 8 2 ? 1
8 1 43
OK 1 51 18 25 171 91 51 16 141 16 11 1 136
OR 1 1 41 1 1 1 21 11 1 1 I1 8
PA 1 11 21 41 11 1 21 1 11 11 I1 1 12
PR I I I 0
RI 1 1
SC 1 2 3 1 1 1 9
SD 2 1 1 4
TN 1 31 51 2 2 1 31 1 1 26
Tx 111 141 511211 221 22 27 181 12 101 208
UT 11 11 1 1 1 I 2
VT I I I I I I I 1 11 1 1 1 0
VA 1 31 31 1 21 1 1 1 1 1 9
WA 1 11 2 1 11 2 11 21 1 9
WV 1 21 1 1 1 1 1 1 4
• W I 1 2 3 32 5 li 31 2 2 6 2 58
APO 1 1
CAN 1 2 1 1 1 6
FOR 1 2 2 1 21 21 1 1 31 3 11 1 1 1 15
1 1 1 I 1 1 1 1 i I I 1 1 1752
841 1451 5171 2441 155111211631 1011 1381 931 01 01 01 1752
• ADVERTISING INQUIRIES - 2000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Tourist
AY 79 180 259
BT 163 105 61 27 356
FC 115 480 812 957 265 113 42 2784
H&A 91 238 61 390
MC 48 376 714 616 161 83 43 2041
ML 57 37 383 937 615 520 271 192 700 217 3929
MT 256 61 113 7 437
MVG 973 382 65 685 2105
NATA 54 113 237 215 303 226 180 195 153 112 1788
OK 39 179 33 33 284
Parade 5381 5381
SL 16 30 494 222 190 21 54 457 168 54 1706
SNI 1605 76 49 49 1044 55 2878
ST 77 55 5 110 20 267
TA 308 40 9 9 366
TM 27 2 4 33
TMG 101
USA 302 2344 112 819 3577
VG 261 261
• TOTAL 154 345 4435 12350 3770 1597 851 991 2905 1545 28842
AY - Active Years
BT - Budget Travel
FC - Family Circle
H & A - Home and Away
MC - McCalls
ML - Midwest Living
MT - Midwest Traveler
MVG - Midwest Vacation Guide
NATA - NATA Tour Guide
OK - Oklahoma Today
Parade - Parade
SL - Southern Living
SNI - State Newspaper Insert
ST - Southern Traveler
TA - Travel America
TM - Texas Monthly
TM G-Travel Marketing Group
USA - USA Today
VG - Vacation Guide
•
ADVERTISING INQUIRIES BY STATE - 2000
• JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC Tourist Reloc TOTAL
AL 3 3 53 70 48 13 8 5 14 5 222
AK 0 2 5 3 6 1 1 1 19
AZ 4 4 14 20 21 26 7 5 4 5 110
AR 8 20 636 238 155 112 63 193 333 193 1951
CA 5 16 73 115 126 71 34 12 28 12 492
CO 0 7 17 28 25 7 5 1 8 1 99
CT 1 2 18 27 20 7 4 2 2 83
DE 0 4 9 7 2 22
DC 0 1 3 4 5 1 0 0 14
FL 5 6 97 209 113 42 34 13 25 13 557
GA 1 5 52 89 57 17 14 5 18 5 263
HI 2 1 3 3 2 1 1 3 1 17
ID 0 1 10 12 4 3 1 1 32
IL 17 27 310 2231 392 151 66 222 189 222 3827
IN 6 14 106 1297 144 72 24 123 127 123 2036
IA 1 12 177 683 139 41 17 70 146 70 1356
KS 4 7 126 251 139 41 28 46 113 46 801
KY 2 3 54 90 49 26 10 6 12 6 258
LA 5 11 166 180 111 36 62 12 71 12 666
ME 0 1 3 8 4 1 3 1 21
MD 1 5 21 29 29 13 9 2 2 2 113
MA 0 1 12 25 18 10 2 1 7 1 77
MI 3 16 109 1208 185 82 32 160 157 160 2112
MN 6 7 89 654 120 61 25 75 127 75 1239
MS 4 7 73 100 57 12 24 4 39 4 324
MO 7 14 510 804 331 117 64 126 428 126 2527
MT 0 7 12 4 3 0 1 0 27
NE 2 3 60 262 42 26 14 22 15 22 468
NV 0 1 11 12 15 5 5 2 2 53
• NH 1 3 7 6 12 3 0 1 0 33
NJ 0 6 35 44 63 21 9 1 4 1 184
NM 0 3 8 12 22 8 2 1 5 1 62
NY 3 8 60 118 110 34 12 5 10 5 365
NC 2 5 55 148 64 12 19 5 9 5 324
ND 0 2 6 93 14 6 4 12 5 12 154
OH 4 8 136 973 156 71 40 174 66 174 1802
OK 4 17 334 254 115 134 24 26 235 26 1169
OR 2 8 15 27 30 7 4 2 1 2 98
PA 1 13 49 111 91 32 14 4 15 4 334
RI 0 0 3 5 8
Sc 1 1 42 70 44 12 10 2 4 2 188
SO 0 12 43 19 7 2 8 5 8 104
TN 3 13 139 131 89 29 20 14 84 14 536
TX 29 39 528 351 222 96 69 54 360 54 1802
UT 0 10 10 16 3 1 1 4 1 46
VT 0 1 3 0 9 2 1 0 0 16
VA 3 5 32 46 54 16 9 1 7 1 174
WA 2 3 22 28 31 6 10 0 1 0 103
WV 3 1 11 21 27 3 8 1 1 76
WI 7 11 100 1154 181 76 34 118 217 118 2016
WY 0 1 3 10 8 2 2 0 1 0 27
APO 0 0 1 1 2
CAN 0 1 7 10 9 6 3 3 39
FOR 2 4 13 9 11 1 2 1 43
TOTAI 154 345 4435 12350 3770 1597 851 1545 2905 1545 0 0 0 0 29491
•
• Advertising Inquiries by State - October , 2000
AY ML MT NATA SL SNI TMG USA TOTAL
AL 1 1 3 5
AK 1 1
AZ 1 3 1 5
AR 160 2 15 1 14 1 193
CA 1 2 6 2 1 12
CO 1 1
CT 1 1 2
DE 1
DC 0
FL 1 1 5 4 2 13
GA 2 3 5
HI 1 1
ID
IL 1 34 4 2 1 10 170 222
IN 1 13 1 4 12 92 123
IA 14 1 3 52 70
KS 1 13 3 6 23 46
KY 3 3 6
LA 4 6 2 12
ME 1
MD 1 1 2
MA 1 1
MI 25 1 1 19 114 160
MN 15 9 4 47 75
MS 3 1 4
• MO 8 26 6 3 10 20 53 126
MT 0
NE 8 14 22
NV 1 1 2
NH 0
NJ 1 1
NM 1 1
NY 1 3 1 5
NC 5 5
ND 1 11 12
OH 1 21 2 12 138 174
OK 5 13 2 6 26
OR 2 2
PA 1 2 1 4
RI
SC 1 1 2
SO 8 8
TN 2 5 1 3 3 14
TX 2 1 22 12 17 54
UT 1 1
VT 0
VA 1 1
WA 0
WV 1 1
WI 16 3 15 84 118
WY 0
APO 1
CAN 1 2 3
• FOR 1 1
TOTAL 180 217 7 112 54 55 101 819 1545
RELOCATION 2000
JAN FEB MAR APR MAYIJUN JULAUGISEPIOCTjNOV DEC TOTAL
AL 3 1 1 1 1 11 31 1 21 1 1 13
• AK 1 1 1 1 2
AZ 41 4 4 31 1 2 2 2 $212
25
AR 131 181 16 111 16 14 24 13 140
CA 13 5 6 3 9 7 7 6 70
CO 1 4I 2 2 2 4 17
CT 1 11 1 11 1 1 4
DE I I 1 0
DC 0
FL 1 11 51 61 3 1 2F3 1 4 2 28
GA 2 31 3 5 2 1 3 4 4 27
HI 1 1 1 1 4
ID 2 1 1 1 1 5
IL 21 6 4 4 8 4 91 1 5 1 44
IN I 1 1 11 31 1 1 1 8
IA 11 1 3 11 31 1 1 11 11 31 16
KS 2 21 31 4 5 4 1 .51 26
KY 1 1 11 1 1 4
LA 71 3 31 3 4 1 5 2 2 2 32
ME I I I 1 1 1 1
MD 1 11 1 1 2
MA 1 1 1
MI 2 12 3 1 1 1 10
MN 2 1 1 3 2 1 31 1 3 17
MS 41 2 2 3 1 1 31 2 18
MO 61 6 5 7 21 5 9 51 3 21 50
• MT 1 11 2
NE 2 3 2 2 1 1 11
NV 1 1 2 2 1 1 8
NH 2 1 1 4
NJ 3 11 1 1 6
NM 2 11 4 1 2 1 11
NY 1 11 4 2 3 11
NC 3 4 1 2T-2 2 1 15
NO 0
OH 1 3 1 1 6
OK 3 6 5 31 2 5 6 51 21 1 38
OR 2 2 3 11 2 10
PA 2 5 1 1 9
PR 0
RI 0
SC 1 4 1 1 7
SD 1 1 1 3
TN 31 11 3 1 2 3 3 1 17
TX 10 15 111 11 17 10 13 5 7 8 1 107
UT 1 21 1 1 1 3
VT I 1 0
VA 1 13 1 11 1 8
WA 1 4 2 1 3 2 2 15
WV 1 1 2
WI 2 4 8 2 1 21 21 1 21
• WY 0
APO 1 1
CAN 0
FOR 1 1
880
TOTAL 1 8911171 1081 911 971 701119 68 561 65 01 01 880
TO: A & P Commission
FROM: Marilyn Johnson
RE: Naming of the Town Center Rooms
It has come time to determine the room names for the Town Center.
Lisa Lee and I propose the following:
The big room (all three sections) — Razorback Room (120 x 120)
A = Ozark Room (66 x 120)
B = Dogwood Room (52 x 62)
C = Mockingbird (33 x 48)
• D = Director' s Room (22 x 17)
E — Diamond Room (16 x 13)
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October 9, 2000
TO: A & P Commissioners
FROM: Marilyn Johnson
RE: HMR Ordinance revisions
I recommend that in section 35.20 Levy of Tax specific references to gross receipts or
gross proceeds received by places, (i.e. restaurants, cafes, cafeterias, delicatessens, drive-
in restaurants, carry-out restaurants, concession stands, convenience stores, grocery store-
restaurants, and similar businesses) be eliminated from the ordinance and it just state
"from the sale of prepared food and beverages for on or off-premises
consumption"
This would allow the collector of the tax to interpret the ordinance.
•
,r
0
ORDINANCE NO,
AN ORDINANCE AMENDING §35.20 OF THE CODE OF
FAYETTEVILLE (ORDINANCE NO 23103 AS AMENDED),
TRANSIENT OCCUPANCY TAX, LEVY OF TAX TO ADD
DELIS , DRIVE-IN RESTAURANTS , CARRY-OUT
RESTAURANTS, CONCESSION STANDS, CONVENIENCE ._,
STORES, GROCERY STORE RESTAURANTS AND SIMII.AR
BUSINESSES TO THE LIST OF BUSINESSES TO WHICH T14E
CITY'S GROSS RECEIPT TAX OF I % (HOTEL) MOTEL AND
RESTAURANT TAX) APPLIES (A.C.A.-§26-75-601 ET . SEQ);
ADDING OFF-PREMISES CONSUMPTION BUSINESSES-TO
THE LIST OF BUSINESSES SO TAXED AND_EXCLUDING
FROM TAXATION GROSS RECEIPTS OR-GROSS PROCEEDS
OF ORGANIZATIONS QUALIFIED UNDER §501 (c)(3) OF THE
FEDERAL INTERNAL REVENUE CODE
WHEREAS, the current gross receipts tax of 1 % on Hotel, Motels and Restaurants
(A.C.A.§26-75-601 et seq.) established by Ordinance No. 2310, as amended (H2VJR tax) levys the
tax only upon restaurants, cafes, cafeterias and all other establishments engaged in the business of
selling prepared food for consumption on the premises of such establishment in the city, and;
• WHEREAS, the City wishes to also apply the HMR tax to delis, drive-in restaurants, carry-
out restaurants, concession stands,; convenience stores, grocery store restaurants and similar
businesses and all taxable businesses selling prepared food for on or off premises consumption as
allowed by A.C.A. §26-75-602 and;
WHEREAS, the City wishes to exclude from HMR taxation the gross receipts on gross
proceeds of organizations qualified under §501 (c)(3) of the federal Internal Revenue Code.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY
OF FAYETTEVILLE, ARKANSAS:
. Section 1 . That §35 .20 of the Code of Fayetteville, Tax, Levy of Tax, is hereby
repealed and the following inserted in its stead:
§35.20 Levy of Tax. There is hereby levied, a tax of 1 % (the tax) upon
the gross receipts or gross proceeds from the renting, leasing, or otherwise
` 241imishing of hotel or motel accommodations for profit in the City and upon the
".portion of the gross receipts or gross proceeds received by restaurants, cafes,
.cafefenas, delicatessens, drive-in restaurants, carry-out restaurants, concession
stands, convenience stores, grocery store-restaurants and similar businesses as may
be defined from time to time by ordinance from the sale of prepared food and
beverages for on or off-premises consumption, but such tax shall not apply to such
• gross receipts or grossproceeds of organizations qualified under section §501 (c)(3)
of the federal Internal Revenue Code.
• Page 2
Ordinance No.
PASSED AND APPROVED this _ day of
APPROVED:
1 33
By: -
Fred Hanna, Mayor
ATTEST: = _
1 3-
By:
Heather Woodruff, City Clerk
31 1
• -
f _
•
1
. 90d 1¢d0t � 90 86 - £ Z - ZO
N
C
fes.
r =
210 f 211 MJNICIPAL SALES AND USE TAPES 26-75-602
an emergency. ;s 26.75-602. Gross receipts taxes authorized.
dut and mediate safervat,act oil (a) Any city of the first class, city of the second class, or incorporated
e'itir and safety shall town may, by ordinance of the governing body thereof, levy a tax not to
1recm and after.1.W exceed three percent (37o) upon the gross receipts or gross proceeds
."
§ 5; Mar. 28, 1997, identified in subsection (c) of this section.
ovided; It is bereby (b) Any city of the first class in which is located a city park of one
I he the to ofty-kYrst thousand (1,000) acres or more may, in a like manner, levy an additional
the state tion coma.
tax of one percent ( 1%) upon the gross receipts or gross proceeds
and promotion tom-
could represent as identified in subsection (c) of this section. Revenues collected from this
of the community as r additional tax shall be used by the city parks and recreation depart-
restricts somewhatMent for the promotion and development of city parks and recreation
s to serve; and that areas.
essary for this pro- (c) The tax authorized in this subchapter shall be upon an one (1) or
to other persons.
broaden community as' more of the following, s le y
specified in the Vying ordinance:
aeraency is hereby (1) The gross receipts or gross proceeds from renting, leasing, or
this act being nec. otherwise furnishing hotel, motel, or short-term condominium rental
ate preservation of accommodations for sleeping, meeting, or party room facilities for_JWd safety shall in such city or town, but such accommodations shall not include the
ate of
it is nei-
its ap-
r. S� bill rental or lease of such accommodations for periods of thirty (30) days or
d b� 'ne Governor, more; and
e oa the expiration (2) The portion of the gross receipts or gross proceeds received by
during which the restaurants, cafes, cafeterias, delicatessens, drive-in restaurants, car-
bill. If the bill is ry-out restaurants, concession stands, convenience stores, grocery
)r and the vote is store=restaurants, and similar businesses as shall be defined in the
rconie effective on
rv¢rrides the vote." levying ordinance from the sale of prepared food and beverages for on or
off-premises consumption, but such tax shall not apply to such gross
receipts or gross proceeds of organizations qualified under section
501(x)(3) of the federal Internal Revenue Code.
tent: City of Hot (d) [Repealed].
88 Ark. 286, 705
I. 63. 13istory. Acts 1965, No. 185, § 1; 1969, and restaurant tax is not a "tai" as taxes
No. 123, § 1; 1971, No. 534, § 1; 1977, No. are normally understood and intended.for
178, § 1; 1979, No. 926, § 1; 1981, No. 20, government support but is a special levy
§ 1; 1981, No. 957, § 1; A.S.A. 1947, paid and collected by those persons and
§§ 19-46132 19-4613.1; Acts 1989, No. entities peculiarly associated with and
exit (1%) gross 626, § 2; 1991, No. 726, § 1; 1993, No. benefited by tourism. However, since the
$64, § 1; 19S5, No. 300, §§ 1, 2; 1995, No. Local Government Revenue Bond Act of
T cities of the 931, § 1. 198.5, § 14-164-301 et seq., makes specific
1 (1,000) acres Publisher's Notes. Acts 1985, No. 976, reference to hotel and restaurant taxes
!r day for each confirmed and continued the authority of ' and the Local Government Capital Im-
ue date, municipalities to levy the hotel acid res- prevenient Revenue Bond Act of 1985,
taurant tax and to pledge the proceeds of § 14.164-401 et seq., does not, it is uncer•
that tax to tourism bonds by ordinance tain which act was intended to be referred
subject to referendum but without a prior to by Acts 1985, No. 976.
vote of the people. It declared the proceeds Acts 1981, No. 957 became law without
• of any hotel and restaurant tax pledged to the governor's signature on April 8, 1981.
tourism bonds issued under Acts 1971, Acts 1989, No. 626, § 1, provided: "It is
No. 380, or, bonds issued under the Local hereby found and determined by the Gen-
�r Government Capital Improvement Revs eral Assembly that:
nue Bond Act of 1955, for tourism projects, "(A.) Tourism is the second largest in-
to be project revenues of the project 8• dustryin the United States with revenues
nanced. It further provided that the hotel totaling over two hundred billion dollars;
ORDINAW�: 170 . • 2310 -7(- /� „ �•�"�e,7J j I
moi" pN ORDINANCE - LEVYING A TAX- UPON THE GROSS RECEIPTS OF
BOTELS , MOTELS , RESTAURANTS, CAFES AND CAFETERIAS IN THE
•
CITY : ' PRESCRIBING THE PROCEDURE FOR THE COLLECTION -AND EN-
NT' OF THE TAX; PRESCRIBING THE PURPOSES FOR WHICH
F V NUES DERIVED FROM COLLECTION OF THE TAX MAY BE USED.;
C TING A CITY ADVERTISI1iG AND PRO.IOTIO:L CO}MISSION ; PRE-
)1t SCRIBING OTHER MATTERS PERTAINING THERETO; AND DECLARING AN
FI'MRGENC7 ., .
WHEREAS , the City of Fayetteville , Arkansas ( the "City " ) has
)r many benefits to offer visitors, to the City and is presently not
taking . full 'advantags . of its resources for the attraction of
visitors ; and _
' 1 ) WHFJMAS , the development of such resources would result in
7eceapaid and other benefits- to the City and its inhabitants ;'
many
and -
: een W S;: the City does not have funds available but the
ed ; General Assembly Of the State of Arkansas has adopted Act No .
185 o£'1965 . ( ". Act, No . 185 " ) , as .anded by Act No . 123 of 1969
S
as ( "A.ct No : = 1230 ) , providing a means by which the City can obtain
the needs& funds ;.: . .
NOWT. TEEREFORE , BE IT ORDAINED BY THE BOARD OF ' DIRECTOPS
'nflicf OF TE .CSTZ' Or FAYE=EVILLE , ARRA.NSAS :
Section 1 . There is hereby levied , effective April 1 , 1977 ,
hat a tax of one per cent (the " tax" ) upon the gross receipts rpm t. ,e
Changed renting , leasing or otherwise furnishing of hotel or motel accom-
. modations for profit in the city - and upon the gross receipts of
restaurants , cafes, cafeterias and all other establishments engaged
in the business of selling prepared food for consumption on the '
premises of such establishment in the City .
(b) ' The tax shall be collected from the purchaser or user
ing of the: food or accommodations by the person , firm , corporation ,
anal association , - trust or estate (or other entity of whatever nature )
S selling such food or furnishing such accoranodations (the " taxpayer " ) ,
and the taxpayer shall remit to the City on the fifteenth day of
each month all collections of the tax for. the preceding =nth .
accompanied by reports on forms to be prescribed by the City
1917 , N.anager . . .
(c) - -, As Provided in Act No . 185 , the provisions of Act . No .
386 of 1941 , as amended , together with the rules and regulations
thereunder , shall , so far as practicable , apply to the administra-
tion , collection , assessment and enforcement of the tax .
Section 2 . There is hereby created the City Advertising and
Promotion- Fund , to which fund there shall be credited all c,)llections
of the tax .
Section 3 . The City Advertising and Promotion Fund shall be
used , in the manner determined by the City Advertising and Pro-
.miotion Cocsaission , exclusively for the advertisement and prc'wot:on
of the City and its environs and/or for the construction , main-
tenance , repair and operation of a convention center , including
the pledge of revenues therein to the payment of bonds issued
under Act No . 185 , as amended by Act No . 123 .
213
.2-
Section 4 . (a) There is hereby created the City AdvertisinS
and Promotion Co=ission ( the " Corma ssion" ) ,. The Commission shall
have the powers and duties prescribed by Act No . 185 , as now or
hereafter amended . The Co=ission shall be composed of seven AN
members as follows : Four members shall be oc+ners or managers of OF ORD11
hotels , motels or restaurants ( or other establishments engaged -in
the business of selling ' food for consumption on the 'premises) (tb, BE
"hotel and restaurant members ' ) who shall 'be appointed by the FayETBE�
Mayor with the approval of the Board of Directors of the City;
three members shall be the Mayor of the City and two members of Sec
the Board of Directors of the City, selected by the Board of
Directors of tht Cityo dinance=
follows :
(b) The hotel and restaurant mesbers shall at the first .
meeting * of. the 'Commission draw lots for terms of one to four
years ; all successors (except those appointed to .complete an Nat
unexpired tem! shall serve a term of four years . prc
Section . 6 .' '. All ordinances and resolutions , and parts thereof,
3.n conflict ,. . in. vhole or in part , with any of the provisions of
this ordinanca are hereby repealed to the extent of such conflict. ho=
inc
Section, : 6"' The provisions of this ordinance are hereby wii
declared to be severable . If any provision shall be held to be
invalid or to be inapplicable to any persons or circumstances ,
such .invalidity of inapplicability shall not affect the . remainder
of the provisions of this ordinance . P07
Section 7 . It has been found , and it is hereby declared ,
aPl
that the City badly needs additional revenues for the advertisin'
and promotion of the City and for the development of a convention di :
center ; that this ordinance and the tax levied by it are the only
. .reasonable means available for the alleviation of these needs; prc
and t`. t the advertisement and promotion of the City and the
. . develeument of a convention center are essential to the . contineel
development of the City and to the welfare of the inhabitants vel
thereof . This ordinance , therefore , being necessary for the pre' F
servation 'of the public peace , health and safety , an emergency is le:
declared to exist , and this ordinance shall be in effect from
and after its passage - and approval .
, • 19f.
PASSED AND APPROVED THIS > DAY OF
Se
herewit]
APPROVED :
PAAc
AYOR
ATTES :
CITY. CLERIC
• zTT�ST :
• C LA
CL
214
• Advertising & Promotion Fund
2001 Schedule of Resources Available
Item Amount
2001 Projected Beginning Fund Balance $ 1 ,136,323
Projected 2001 Income $ 1 ,276,000
Projected 2001 Interest Earnings $ 65,400
Total Projected 2001 Income $ 11341 ,400
Projected Expenses - 2001
Operating Budget $ 853,900
Transfer - Arts Center Bonds $ 85,000
Net Transfer - CEC Bonds $ 30,500
Transfer - Town Center Bonds $ 372,000
Total Projected 2000 Expenses $ 11341 ,400
• 2000 Income Over (Under) Expenses
Projected Fund Balance at 12/31 /00 $ 11136,323
•
• Advertising and Promotion
Operating Budget - 2001
800 telephone $ 10,000.00
Audit $ 150.00
Brochure Development $ 42,500.00
Dining & Lodging $ 17,500
Stationery $ 1 ,000
Pocket Folders $ 1 ,500
Thank you reprint $ 11000
Meeting planner guide $ 10,000
Photography - 1 day $ 19500
Group Tour Manual $ 51000
New booth $ 51000
C of C Operating Contract $ 100,000.00
Collection Expense $ 26,000.00
Convention Support $ 51000.00
Public Notification $2251000.00
Equipment & Furnishings/Plantings $ 100,000.00
Town Center Staffing . - 6 mo. $ 125,000.00
Facility Manager $ 26,000
Event Coordinator $ 15,700
Admininstrative Assistant $ 15,700
• Maintenance Supervisor $ 17,200
Part-time help $ 13,700
Sales Manager - 12 mo. $ 359800
Legal Fees $ 509000.00
Grand Opening - Town Center $ 10,000.00
$ 693,650.00
Town Center Operating Expense - 6 mo $ 95,550.00
$ 789,200.00
Unallocated Revenues $ 70,700
•
• FAYETTEVILLE ADVERTISING & PROMOTION COMMISSION
FUNDING REQUESTS 2001
Requestor To Be Used For 2000 Recd 2001 Request MJ Rec.
Arkansas Air Museum Operations, advertising, $ 25,000.00 $ 35,000.00 $ 20,000.00
special events
Botanical Garden Society Video,web-site, brochures, S 50,000.00 $ 17,627.00 $ 11532.00
sign
Downtown/Dickson Enhancement Festival support S 22,655.00 $ 35, 190.00 $ 6,000.00
Project
Fayetteville Athletic Dept Saturday of Champions S 31000.00 $ 41000.00 $ 21400.00
Arkansas State Cross S $ 11500.00 $ 19200.00
Country Championships
Stale Track & Field Finals S $ 31000.00 $ 21400.00
Fayetteville Parks and Recreation Bid Fees S 3,000.00 $ 11 ,800.00 $ 29400.00
First Night Advertising & promotion S 21000.00 $ 17,000.00 $ 11600.00
• Holiday Hoops advertising/transportation/ S 10,000.00 $ 21 ,500.00 $ 8,000.00
meals, administrative costs
Joe Martin Stage Race Advertising S 271 .00 $ 19000.00 $ 250.00
Committee for Mardi Gras Advertising & Promotion S 500.00 $ 11013.04 $ 400.00
Lights of the Ozarks Replacement lights S $ 51000.00 $ 41000.00
North Arkansas Symphony Brochure support S 2,000.00 $ 61156.00 $ 11600.00
Square Gardens Support $ 8,776.00 $ 15,000.00
Walton Arts Center brochure distribution $ 1 ,200.00 $ 11200.00 $ 11200.00
S 128,402.00 $ 175,986.04 $ 52,982.00
OTHER POTENTIAL REQUESTS FOR 2001
NCAA Track Meet - $5,000
Great Race - $10,000
City of Fayetteville - Trolley Operation
Regular Route
• 1999 Activity 2000 Activity
Average Average
Trip Days of Trips Per Trip Days of Trips Per
Month Count Operation Day Count Operation Day
January 1 ,457 22.00 66.23 1 ,684 22.50 74.84
February 1 ,529 22.00 69.50 19933 23.00 84.04
March 1 ,899 25.00 75.96 2,517 25.00 100.68
April 1 ,884 24.50 76.90 21345 22.50 104.22
May 1 ,996 23.50 84.94 1 ,895 25.00 75.80
June 2,314 24.00 96.42 1 ,915 24.00 79.79
July 2,276 24.50 92.90 1 ,775 23.50 75.53
August 2,852 24.00 118.83 1 ,632 25.00 65.28
September 2,213 24.00 92.21 11575 23.50 67.02
October 2,343 23.50 99.70 1 ,926 24.50 78.61
November 29377 23.00 103.35
December 2,308 23.50 98.21
25.448 283.50 89.76 19, 197 238.50 80.49
I� Average Trips Per Day
• 1
40
120
too
< •
eo
ao t
AT
3 ^
January March May July September November
February April June August October December
O 1999 D 2000
Trip
Summary of Other Trolley Trips (September, 2000) Count
City of Fayetteville-Planning Division 19
City of Fayetteville-City Council 20
Arkansas Historical Preservation 22
Mount Sequoyah Retreat 132
TOTAL - OTHER TROLLEY TRIPS 193
H:\BUDGE-RPROJECTS\HMR-TAX\TROLLEY.WK4