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Home My WebLink About2000-03-13 - Agendas - Final • MEETING NOTICE The Advertising and Promotion Commission will meet on Monday, March 13, 2000, at 2:00 p.m. at the Chamber of Commerce office. ADVERTISING AND PROMOTION COMMISSION March 13, 2000 2 :00 p.m. Chamber of Commerce office I Call to Order H. Reports A. Approval of Minutes for February 14 B. Financial Report C. Convention and Visitor Activity - Marilyn Johnson D. Blackwood/Martin/CJRW Report — Susan Wallace III. Old Business A. Town Center — Richard Alderman B. Sales Manager • IV. New Business V. Adjourn Infonnational Items — 1 . Trolley Operations Report • • GROUP: ADVERTISING & PROMOTION COMMISSION DATE: February 14, 2000 PRESENT: Heather Daniel, Fred Hanna, Alex Jerde, Jim Waselues, Ching Mong and Marilyn Johnson ABSENT: Joe Fennel and Curtis Shipley The regular meeting of the Advertising and Promotion Commission was called to order at the Chamber of Commerce conference room at 2 :00 p.m. by Mayor Fred Hanna. APPOINTMENT OF COMMISSIONERS Moved by Waselues, second by Daniel to appoint Ching Mong to fill the unexpired term of Carl Maguire which expires 3-31 -2001 . Motion carried. Moved by Daniel, second by Jerde to appoint John Gilliam to a full term beginning 4- 1 - 2000 (will replace Waselues). Motion carried. MINUTES Moved by Jerde, second by Daniel to approve the minutes of the January 10 meeting. • Motion carried. FINANCIAL REPORT John Maguire presented the financial report. Collections for January were $ 100,334, a 12.58% increase. Expenses for the month were $51 ,410. Moved by Daniel, second by Jerde to approve the financial report. Motion carried. CONVENTION AND VISITOR DEVELOPMENT REPORT Marilyn Johnson reviewed activity report in agenda packet. Four conventions were recruited. Mardi Gras 2000 parade was promoted. A lot of time was spent working on the Razorback football game situation which resulted in a 15 year contract with 2 games in Little Rock in i l years and 3 for 4 of those years. Status of the Town Center lawsuit was reviewed. The Hospitality in a Heartbeat program developed by Fayetteville will be the format of a program for Pine Bluff. Fayetteville collage of photos will appear on the NWA Regional Phonebook. Marilyn attended the Tulsa Boat, Sport and Travel Show. The Dining and Lodging Guide is at the printers. ADVERTISING AGENCY REPORT Susan Wallace reported that the agency is reviewing collateral for Town Center. Agency is working on ad production for 2000. The Town Center will be featured in Successful Meetings magazine. • OLD BUSINESS • Town Center Richard Alderman advised the Commissions that construction is going well. The contractor is getting walls all the way around and are preparing to pour the slab for the parking deck. Alderman reviewed change orders for the project. Daniel moved, Jerde seconded to approve $ 14,816 in change orders. Motion carried. Marilyn updated the Commission on the status of Town Center lawsuits. OTHER BUSINESS Tyson Track Center The Mayor praised the new track facility and the great opening with the USA Golden Spike international meet. Jim Waselues Reco ign tion The Commission thanked Jim for serving on the Commission and congratulated him on a great write-up in the paper. Hockey Arena The Mayor reviewed plans for feasibility study with Western Professional Hockey Association to build multipurpose arena which could be used for other activities including concerts, rodeos, etc. They are looking a location between the terminal and the air • museum with proceeds from parking and a portion of ticket sales which could sustain the airport. The arena will not affect air transportation. Heather Daniel had copies of the proposal for the Commission. INFORMATIONAL ITEMS Trolley Onerations Report — A South route pilot project will start February 28. There being no further business, the meeting was adjourned. Respectfully submitted, / X 90'A Marilyn Johnson Director, Convention and Visitor Development • City of Fayetteville, Arkansas Monthly HMR Tax Collections 1998-2000 • 1998 1999 1999 2000 2000 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 82, 157 $ 89,125 8.48% $ 100,334 $ 12.58% February 832759 88,757 5.97% 910330 2.90% March 805815 91 ,271 12.94% 0 April 892603 94,588 5.56% 0 May 97,309 96,120 -1 .22% 0 June 98,318 104,709 6.50% 0 July 94,621 102,279 8.09% 0 August 91 ,336 103,688 13.52% 0 September 93,903 97,609 3.95% 0 October 95,649 95,824 0. 18% 0 November 98,784 109,561 10.91 % 0 December 88,266 96,583 9.42% 0 Total $ 1 ,094,521 $ 1 ,170,114 6.91 % $ 191 ,665 $ 7.75% • HMR Tax Collections By Month 120 100 80 g ¢� 60 F 40 20 0 January February March April May June July August septembe October November December �—I 1998 ® 1999 O 2000 • H:\BUDGE-RPROJECTS\HMR-TAX\HMRTAX.WK4 Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending February 29, 2000 • 2000 YTD February Budget Item Budget Expenses Remaining Expenses 800 Telephone Number (Chamber of Commerce) $ 10,000 $ 2,500 $ 71500 $ 2,500 Audit Expense 150 0 150 Brochure Development 63,531 1 ,318 62,213 1 ,318 Chamber of Commerce Operations Contract 100,000 50,000 50,000 Collection Expense - City of Fayetteville 25,000 31834 21 ,166 1 ,827 Convention Support 7,357 0 71357 Public Notification (BMA Contract) 250,779 17,608 233,171 16,408 Town Center Architectural Services 124,399 13,139 111 ,260 13,139 Town Center Equipment & Furnishings 200,000 0 200,000 Town Center Marketing Manager (Salary/Expenses) 57,040 0 57,040 Special Projects AAAAA State Basketball Tournament 0 0 0 Air Museum 25,000 6,000 19,000 6,000 Annual Champions Day (State High School Championship) 3,000 0 3,000 Ark. State High School Cross Country Championships 1 ,200 0 11200 Botanical Garden Society - Master Plan 5,000 5,000 0 5,000 First Night 2,000 0 2,000 Committee for Mardi Gras 500 0 500 • Historic District Commission - Brochures 2,000 0 2,000 Holiday Hoops 10,000 0 10,000 Professional Services - Legal Fees 50,000 0 50,000 Joe Martin Memorial Stage Race 500 0 500 North Arkansas Symphony Society 2,000 0 2,000 Razorback SAMS 2,000 0 2,000 Square Gardens 8,776 11061 7,715 851 Trolley Operations 15,000 70 14,930 70 USSSA - Arkansas Chapter 3,000 0 31000 U of A Athletic Department - Track & Field 5,000 51000 0 5,000 Walton Arts Center - Brochures 1 ,200 300 900 300 Washington County Historical Society - Brochure 2,000 0 2,000 Wood Bat Classic 500 0 500 Subtotal Special Projects 138,676 17,431 121 ,245 17,221 TOTAL USES $ 976.932 $ 105.830 $ 871 .102 $ 52.413 • H:\BUDGET\PROJECTS\HMR TAXW&P2000.WK3 • ACTIVITY REPORT February, 2000 INQUIRY RESPONSES February 2000 Tourist - 229 2000 Year to Date — 313 February 1999 Tourist - 390 1999 Year to Date — 556 February 2000 Advertising Response — 499 2000 Year to Date — 653 February 1999 Advertising Response — 303 1999 Year to Date — 558 February 2000 Relocation — 206 2000 Year to Date — 295 February 1999 Relocation — 113 1999 Year to Date — 242 February 2000 Total Inquiries — 934 February 1999 Total Inquiries — 1261 Year to Date Total Inquiries 2000 — 806 Year to Date Total Inquiries 1999 — 1356 ACTIVITY Bus Tours — 66 Gold Club — November 8 Conventions/Meetings - Transportation Committee (State Legislature) — Ma415- 16 • Elderhostel High School After Prom Activities — April 15 — Crystal Killin Reptile expo/show — David and Debbie Jones Tourist Activities - Bikes, Blues, and BBQ (new festival) Tyson Invitational and Golden Spike Tournament Sales Blitz to Tulsa planning meeting Better Bones Tour — May 31 to June 2 — Highland Dairy Law Day — April 29 week Mardi Gras Parade 2000 — A. J. Bellard Saturday Day of Champions — Dick Johnson Relations with Media — Northwest Arkansas Times — Lori Hinton Northwest Arkansas Times progress edition - Sarah Fisher NWA Business Journal — Darin Gray Relations with other Tourism - Leadership Fayetteville Student Forum on moving Football Games to Fayetteville Washington Co. Historic Preservation Assn. National Register Workshop Hospitality in a Heartbeat — Cornerstone Veterinary Clinic Hockey Arena public hearing HBS Intl. — Ryan Carey — feasibility study on Camall Hall • Cathy Drabek — inquiring about starting a new B & B Jack Castin — Valley View Golf Course • Ginger Roberts — petting zoo for festivals Harmless T. Jester Wayne Ezemack — HMR tax for 1999 Town Center — Ads for Sales Manager position Miscellaneous — Reception for Kevin Smith (manager, Holiday Inn, Springdale) Arkansas Festival Association annual workshop Dining and Lodging Guide Top HMR Collections — January Red Lobster Jose's Ryan's Chili 's Clarion Hilton Ozark Brewing Company Appleby's A. Q. Chicken Rio Bravo • McDonald's 50's Chili's • • 1 1 1 1 1 1 ITourist Inquires 2000 1 Jan I Feb IMar IA r - May Jun jJul lAug Sep lOct INov Dec (TOTAL AL 2I T__2 AK 0 AZ 1 1 AR 31 31 62 CA 5 61 11 Co I 11 1 CT I I I I I 0 DE I I I I I 0 DC I I I o FL 21 1 1 2 GA 2 31 1 5 HI a ID 2 2 IL 2 8 10 IN 2 1 3 IA3 3 KS 61 6 KY I I 0 LA 1 21 51 I I I 7 ME I I I 1 a MD 1 21 11 3 MA 1 1 11 2 MI I 1 1 MN 1 21 3 MS 2 51 1 1 7 MO 4 8 12 • MT 0 NE 1 1 Nv 0 NH I 1 1 NJ 11 I I 1 NM I I I I 0 NY 11 11 I I 2 NC I T�l 0 ND 0 OH 3 36 OK 5 18 23 OR 4 4 PA I 1 1 PR 0 RI I I o Sc 1 11 I 1 SD I I 0 TN 31 5 8 TX 11 14 25 UT 1 1 VT 0 VA 3 3 WA 0 wv 0 WI 2 31 5 WY 0 APO I I I o CAN I I I I o • FOR 21 21 4 229 841 1451 01 01 01 01 0 01 0 0 ol ol 229 • ADVERTISING INQUIRIES - 2000 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Tourist 0 AC W 0 AY 0 BH 0 CWT 0 FC 115 115 FBT 0 HT 0 H&A 0 Journey 0 MC 48 48 ML 57 37 94 MT 0 MVG/TMG 0 NATA 54 113 167 OK 0 SL 16 30 46 SNI 0 ST 0 TA. 0 TM 27 2 29 T50&B 0 • USA 0 Vac 0 Meetings SM 0 TOTAL 154 345 0 0 0 0 0 0 0 0 0 0 499 ACW-Am. Civil War BH-Better Homes & Gardens CWT-Civil War Times D-D Magazine FC-Family Circle HT-Historic Traveler H&A-Home and Away MC-McCalls ML-Midwest Living MVG-Midwest Vacation NG-Nati Geog Traveler NTG-NATA OK-Oklahoma Today SL-Southern Living SMI-State Mag. Insert SM-Successful Meetings SV-Summer Vacation • TA-Travel America TJ-Texas Journal • Advertising Inquiries by State - February , 2000 FC MC ML NATA SL TM TOTAL AL 1 2 3 AK 2 2 AZ 4 4 AR 6 3 11 20 CA 6 5 4 1 16 CO 1 1 1 4 7 CT 2 2 DE 0 DC 1 1 FL 3 2 1 6 GA 4 1 5 HI 0 ID 1 1 IL 4 2 11 9 1 27 IN 8 5 1 14 IA 2 4 1 5 12 KS 3 1 3 7 KY 2 1 3 LA 4 2 1 4 11 ME 1 1 MD 2 2 1 5 MA 1 1 MI 7 1 6 2 16 MN 2 4 1 7 MS 1 2 4 7 MO 7 1 3 2 1 14 • MT 0 NE 1 2 3 NV 1 1 NH 1 2 3 NJ 1 2 2 1 6 NM 1 2 3 NY 3 2 3 8 NC 2 2 1 5 ND 2 2 OH 1 3 3 1 8 OK 1 5 1 9 1 17 OR 2 5 1 8 PA 6 2 2 3 13 RI 0 Sc 1 1 SD 0 TN 6 6 1 13 TX 10 10 12 6 1 39 UT 0 VT 1 1 VA 3 2 5 WA 1 1 1 3 WV 1 1 WI 4 3 4 11 WY 1 1 APO 0 CAN 1 1 • FOR 0 TOTAI 115 48 37 113 30 2 345 ADVERTISING INQUIRIES BY STATE - 2000 • JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC Tourist Reim TOTAL AL 3 3 6 AK 0 2 2 AZ 4 4 8 AR 8 20 28 CA 5 16 21 CO 0 7 7 CT 1 2 3 DE 0 0 DC 0 1 1 FL 5 6 11 GA 1 5 6 HI 2 2 ID 0 1 1 IL 17 27 44 IN 8 14 20 IA 1 12 13 KS 4 7 11 KY 2 3 5 LA 5 11 16 ME 0 1 1 MD 1 5 8 MA 0 1 1 MI 3 16 19 MN 6 7 13 MS 4 7 11 MO 7 14 21 MT 0 0 NE 2 3 5 NV 0 1 1 NH 1 3 4 NJ 0 6 6 NM 0 3 3 NY 3 8 11 • NC 2 5 7 NO 0 2 2 OH 4 8 12 OK 4 17 21 OR 2 8 10 PA 1 13 14 RI 0 0 SC 1 1 2 SD 0 0 TN 3 13 16 TX 29 39 68 UT 0 0 VT 0 1 1 VA 3 5 8 WA 2 3 5 WV 3 1 4 WI 7 11 18 WY 0 1 1 APO 0 0 CAN 0 1 1 FOR 2 2 TOTAI 154 345 0 0 0 0 0 0 0 0 0 0 0 0 499 • RELOCATION INQUIRIES 20001 I I I I I I I I FlanIFeb Mar IApr Ma (June July IAug Se Oct INov Dec ITOTALAL 14AK oAZ 48 AR 18 31 CA 13 51 18 CO 11 41 I 11I 5 CT I 1 1 1 DE 0 Dc o FL 15 6 GA 2 2 HI 1 I 1 ID I 1 2 I I I 2 IL I 26 I I I 6 IN I 1 11 I 2 IA 1 1 2 KS 0 KY 0 LA I 7 3 10 ME I I I 0 MD I 11 I I I 1 MA I I 0 MI 21 3 MN 2 1 3 MS 4 2 6 MO 6 6 12 MT I o NE I 21 1 1 1 1 1 2 NV 111 I I I 2 • NH 21 1 1 2 NJ 31 1 3 NM 2 2 NY 1 1 NC 3 4 7 ND I I I o OH 1 I 1 OK 36 9 OR 2 2 PA 2 5 7 PR 0 RI 0 SC I o SO I I I 0 TN 31 1 3 TX 10 15 25 UT 0 VT 0 VA 1 1 2 WA 1 41 I I 5 wv 11 I I I 1 wl 2 41 I I I 6 wY o APO 1 1 CAN 0 FOR 0 I I • TOTAL 891 117 0 ol o OI 0 1 01 ol 01 OI 0 206 City of Fayetteville - Trolley Operation Regular Route • 1999 Activity 2000 Activity Average Average Trip Days of Trips Per Trip Days of Trips Per Month Count Operation Day Count Operation Day January 11457 22.00 66.23 11684 22.50 74.84 February 11529 22.00 69.50 11933 23.00 84.04 March 11899 25.00 75.96 April 11884 24.50 76.90 May 19996 23.50 84.94 June 21314 24.00 96.42 July 21276 24.50 92.90 August 21852 24.00 118.83 September 21213 24.00 92.21 October 2,343 23.50 99.70 November 2,377 23.00 103.35 December 21308 23.50 98.21 25,448 283.50 89.76 3,617 45.50 79.49 • Average Trips Per Day 140 120 100 80 60 40 20 0 January March May July September November February April June August October December O 1999 O 2000 Trip Summary of Other Trolley Trips (January. 2000) Count City of Fayetteville - Planning Commission 14 City of Fayetteville - Planning Commission 14 • TOTAL - OTHER TROLLEY TRIPS 28 H:\BUDGET\PROJECTS\HMR-TAX\TROLLEY.WK4