HomeMy WebLinkAbout1999-10-11 - Agendas - Final • MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday, October 11 , 1999, at 2 :00
p.m. at the Chamber of Commerce office.
ADVERTISING AND PROMOTION COMMISSION
October 11 , 1999 2 :00 p.m. Chamber of Commerce office
I Call to Order
II. Reports
A. Approval of Minutes for September 13
B. Financial Report
C. Convention and Visitor Activity - Marilyn Johnson
D. Blackwood/Martin/CJRW Report — Susan Wallace
1 . 2000 Marketing Plan
2. Web Site
III. Old Business
• IV. New Business
A. Funding Requests for 2000
V. Adjourn
Informational Items —
Trolley Operations Report
Hearing and Trial on Town Center Lawsuit will be Thursday, October 14 at 9:00 a.m. in
Judge Mary Ann Gunn's court (Courthouse Annex — 2"d floor — corner of Center and
College Sts.)
•
• GROUP: ADVERTISING & PROMOTION COMMISSION
DATE: September 13, 1999
PRESENT: Joe Fennel, Heather Daniel, Joe Fennel, Fred Hanna, Alex Jerde, Carl
Maguire, Curtis Shipley, Jim Waselues, and Marilyn Johnson
ABSENT: None
The regular meeting of the Advertising and Promotion Commission was called to order at
the City Hall Council Chambers at 2:00 p.m. by Commissioner Joe Fennel.
MINUTES
Moved by Shipley, second by Hanna to approve the minutes of the August 9 meeting.
Motion carried.
FINANCIAL REPORT
Kevin Crosson presented the financial report. Expenses in August were $23,791 with
major expenditure for advertising. Collections for August were $ 103,688, up 13 .52%
over last August. Year to date collections are $770,538, up 7.33%.
• Moved by Shipley, second by Jerde to approve the financial report. Motion carried.
CONVENTION AND VISITOR DEVELOPMENT REPORT
Marilyn Johnson reviewed activity report in agenda packet. She has approval to put
Fayetteville information in rental car contracts and is looking for a sponsor. Step on tour
guide service will be provided for Panoramic Tours (Cape Girardeau, MO) in September.
She announced the UA Track hosting the SEC Track Finals and the NCAA Track Finals
at the new facility.
Official Groundbreaking for the Town Center was held on August 24. During the month,
Marilyn met with Julian and Jane Archer who wish to donate a sculpture for the Town
Center plaza. They are working with an artist and will present the final design in about
three months.
ADVERTISING AGENCY REPORT
Susan Wallace reported that A & P website on-line target date is October 1 . The site will
be joined with the Chamber of Commerce site via a splash screen. Site visitor will then
choose Visitor information or Chamber information.
Slight drop in advertising inquiries because fall newspaper broke late. Advertising 2000
plan will be presented in October.
•
• Fayetteville.com was not recommended as a media purchase because 70% of the projected
audience are Fayetteville residents.
OLD BUSINESS
Richard Alderman reported that the contractor was working diligently on the site
demolition process. The front level has been cut down and no rock found. Excavation by
Executive Square went okay by the plaza area. Cisterns (wells) were found on the site as
expected. Dr. Jerry Hilliard and another archeologist from the University did a review of
the site to add to historical maps of downtown Fayetteville. Next will come the digging of
footings and drilling of piers.
There have been a few problems with site utilities. The contractor and the city have
worked as quickly as possible to repair problems.
Architectural fee — A budget adjustment was needed to reflect the change in architectural
fees since final price of project has been determined. Motion by Shipley, second by Jerde
to accept the change in contract amount as presented in document in agenda increasing
authorized amount by $54,995 .00. Motion carried.
A & P Transfer to Town Center — A budget adjustment was required because the bond
payment required more funds this year because bond payment start was delayed. Moved
by Shipley, second by Daniel to approve a budget adjustment for $49,592.
• ANNOUNCEMENTS
Town Center hearing in Mary Ann Gunn's court will be held on Thursday, September 16
at 10 a.m.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Johnson
Director, Convention and Visitor Development
•
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 1997-1999
• 1997 1998 1998 1999 1999
Total Total Change Over Total Change Over
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year
January $ 73,809 $ 82,157 11 .31 % $ 899125 8.48%
February 739099 83,759 14.58% 88,757 5.97%
March 76,808 803815 5.22% 91 ,271 12.94%
April 88,050 89,603 1 .76% 94,588 5.56%
May 879221 979309 11 .57% 96,120 -1 .22%
June 84,417 98,318 16.47% 104,709 6.50%
July 79,784 94,621 18.60% 102,279 8.09%
August 84,099 91 ,336 8.61 % 103,688 13.52%
September 82,984 93,903 13.16% 97,609 3.95%
October 95,030 95,649 0.65% 0
November 88,147 98,784 12.07% 0
December 79,492 88,266 11 .04% 0
Total $ 992.939 $ 1 ,094,521 10.23% $ 868.147 6.94%
• HMR Tax Collections By Month
120
100
80
a
3
� 60
.2
40
20
0 L [fl I I I I 1 11 1 1
January February march April May June July August septembe October November December
D 1997 ® 1998 ® 1999
•
\HMRTAX
Advertising & Promotion Commission
Financial Report - Expenditures
For the Month Ending September 30, 1999
• 1999 YTD September
Budget Item Budget Expenses Remaining Expenses
800 Telephone Number (Chamber of Commerce) $ 10,000 $ 7,500 $ 2,500 $
Audit Expense 150 150 0
Brochure Development 17,000 3,469 130531
Chamber of Commerce Operations Contract 100,000 100,000 0
Collection Expense - City of Fayetteville 22,500 17,363 5,137 1 ,952
Convention Support 61100 3,050 3,050 250
Public Notification (BMA Contract) 232,375 161 ,335 71 ,040 20,623
Town Center Architectural Services 281 ,789 212,385 69,404 6,687
Town Center Equipment & Furnishings 1001000 100,000
Town Center Marketing Manager (Salary/Expenses) 21 ,240 21 ,240
Special Projects
AAAAA State Basketball Tournament 3,200 3,200 0
Air Museum 32,000 24,000 8,000
Annual Champions Day (State High School Championship) 3,000 3,000 0
Ark. High School Baseball Coaches All-Star Game 800 800 0
Ark. Overall High School Baseball Finals 0 0
Ark. State Boys Golf Tournament 0 0
Ark. State High School Cross Country Championships 1 ,200 1 ,200
Basketball Congress Int, State Basketball Tournament 800 800 0
• Botanical Garden Society - Master Plan 8,000 8,000
Fay. Public Library Genealogical Collection 21 ,094 21 ,094 0
First Night 2,800 2,800
Gary Hampton Memorial Tournament 1 ,600 1 ,600
HAWKS AAU Basketball Tournament 1 ,600 1 ,600 0
Holiday Hoops 91600 9,600
Joe Martin Memorial Stage Race 960 840 120
North Arkansas Symphony Society 1 ,248 1 ,248 0
Ozark Classic Cup XVI Soccer Tournament 20160 2,160
Razorback SAMS 3,480 3,480
Square Gardens 16,338 10,943 5,395 491
Trolley Operations 20,000 17,083 2,917 105
Univ. of Arkansas Museum 5,724 949 4,775
Walton Arts Center - Brochures 1 ,200 600 600
Washington County Historical Society - Roof Repl. 10,400 10,400 0
Wood Bat Classic 800 800 0
Rim Reapers (not to exceed) 4,620 4,620 0
Air Museum (Air Fest) 3,000 3,000 0
Razorback Baseball NCAA Tournament 3,001 3,001 0
Subtotal Special Projects 158,625 107,978 50,647 596
•TOTAL USES $ 949,779 $ 613,230 $ 336.549 $ 30.108
'W&PEXP99
• ACTIVITY REPORT
September,1999
INQUIRY RESPONSES
September 1999 Tourist — 297 1999 Year to Date — 2410
September 1998 Tourist - 360 1998 Year to Date — 2655
September 1999 Advertising Response — 2588 1999 Year to Date — 241448442&
September 1998 Advertising Response — 3399 1998 Year to Date — 19618
September 1999 Relocation — 113 1999 Year to Date — 1146
September 1998 Relocation — 155 1998 Year to Date — 1406
September 1999 Total Inquiries — 1606
September 1998 Total Inquiries — 3914
Year to Date Total Inquiries 1999 — 248ft v1703
Year to Date Total Inquiries 1998 — 23679
CONVENTION ACTIVITY
• Conventions — Reunion 2000
NACADA — national advising organization (7 states) for Architecture
Tourist Activities - Panorama Tours
Relations with Media — Southwestern Bell Yellow Pages (community pages)
Elite Home magazine
Miscellaneous — Larry Driver — GT programs in the junior highs
Web pages
ESPN program - Trout guide from Montana
SAE — Patrick Stinson
Top HMR Collections — August
Clarion
Jose's
Hilton
Red Lobster
Chili's
Ryan's
Ozark Brewing Company
• ADVERTISING INQUIRIES - 1999
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Tourist 0
ACW 1 1 2
AY 118 118
BH 18 28 26 72
CWT 0
FC 4 500 802 726 1094 396 20 3542
FBT 332 262 313 907
HT 70 10 182 47 36 5 10 1 361
H&A 151 138 43 332
Journey 11 84 65 21 98 279
MC 415 446 611 355 290 36 2153
ML 104 87 1429 728 274 233 231 394 3480
MT 146 77 19 242
MVG/TMG 773 535 359 1667
NATA 45 167 358 533 245 306 167 238 178 2237
OK 21 97 63 107 288
SL 43 33 454 383 250 259 130 493 221 2266
SNI 1304 183 38 15 1082 2622
ST 66 74 8 148
TA 12 12
TM 7 4 160 525 70 20 13 189 88 1076
T50&B 58 130 29 217
• USA 1257 399 1656
Vac 188 58 39 245 29 31 590
Meetings
SM 0
TOTAL 255 303 3314 7188 4194 3145 1986 1294 2588 0 0 24267
ACW-Am. Civil War
BH-Better Homes & Gardens
CWT-Civil War Times
D-D Magazine
FC-Family Circle
HT-Historic Traveler
H&A-Home and Away
MC-Mccal Is
ML-Midwest Living
MVG-Midwest Vacation
NG-Nati Geog Traveler
NTG-NATA
OK-Oklahoma Today
SL-Southern Living
SMI-State Mag. Insert
SM-Successful Meetings
SV-Summer Vacation
• TA-Travel America
TJ-Texas Journal
ADVERTISING INQUIRIES BY STATE - 1999
• JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC Tourist Reim TOTAL
AL 2 2 46 48 42 45 43 33 26 287
AK 0 0 1 4 4 4 1 0 1 15
AZ 1 3 17 48 32 27 21 8 9 166
AR 7 20 547 201 108 162 208 64 387 1704
CA 14 17 72 187 120 143 80 38 25 696
CO 1 4 14 43 20 24 13 12 13 144
CT 0 1 11 26 25 22 9 3 2 99
DE 0 1 14 9 8 5 2 1 0 40
DC 0 0 3 1 0 5 1 1 0 11
FL 8 10 70 165 113 139 83 51 31 670
GA 4 5 42 61 46 51 41 27 17 294
HI 1 0 22 5 6 12 5 2 3 56
ID 0 1 9 10 10 9 2 2 0 43
IL 24 18 158 868 438 215 160 72 182 2135
IN 11 3 56 346 226 76 47 29 62 856
IA 7 13 29 396 158 76 46 22 57 804
KS 6 7 47 232 166 61 45 20 102 686
KY 4 3 37 63 41 56 30 17 10 261
LA 8 13 129 145 81 143 99 69 70 757
ME 0 1 4 16 4 8 2 0 0 35
MD 3 6 26 53 26 27 16 8 4 169
MA 3 3 28 30 30 24 9 2 3 132
MI 13 12 63 377 205 104 54 41 66 935
MN 10 6 50 434 214 68 30 22 43 877
MS 4 5 64 61 40 57 32 35 50 348
MO 16 9 344 572 366 218 133 92 286 2036
MT 1 3 4 5 12 6 3 1 1 36
NE 4 3 9 90 57 41 17 7 20 248
NV 0 0 14 18 8 6 9 1 1 55
NH 0 0 10 6 4 6 3 2 0 31
NJ 0 5 27 77 47 57 24 10 1 248
NM 1 5 11 13 21 20 8 3 9 91
NY 5 16 64 155 113 111 60 11 5 540
• INC 5 4 60 89 78 78 54 26 401
1
NO 0 0 28 18 9 19 8 1 1 82
OH 14 7 53 363 243 141 71 32 43 967
OK 23 9 233 244 170 107 52 34 267 1139
OR 2 5 15 31 21 27 13 5 6 125
PA 4 7 52 114 101 81 42 15 8 424
RI 0 0 6 7 4 4 1 1 0 23
Sc 3 7 35 38 29 37 21 8 9 187
SD 1 1 57 46 21 8 7 4 1 146
TN 3 7 107 85 64 59 40 52 80 497
TX 20 32 476 742 292 310 215 324 543 2954
UT 1 2 7 10 16 12 8 3 4 63
VT 0 0 7 8 2 4 0 1 1 23
VA 1 6 42 60 55 43 36 32 16 291
WA 2 3 24 33 29 25 22 6 10 154
W V 2 1 17 28 18 16 4 3 4 93
WI 14 14 38 469 213 105 41 33 84 1011
WY 0 0 4 9 7 4 3 1 3 31
APO 0 0 3 2 2 4 0 1 0 12
CAN 0 1 3 16 15 10 9 2 5 61
FOR 2 2 5 13 14 23 5 4 10 78
TOTAI 255 303 3314 7188 4194 3145 1986 1294 2588 0 0 0 24267
•
• Advertising Inquiries by State - September, 1999
HT Jou ML NATA SNI OkT SL TM T50+ TMG Vac TOTAL
AL 1 3 1 19 1 1 26
AK 1 1
AZ 1 2 3 1 1 1 9
AR 6 24 345 9 1 2 387
CA 2 12 3 3 1 2 1 1 25
CO 4 3 2 2 1 1 13
CT 1 1 2
DE 0
DC 0
FL 1 3 6 2 12 3 4 31
GA 1 1 13 2 17
HI 2 1 3
ID 0
IL 64 7 1 3 12 1 2 91 1 182
IN 26 3 2 1 3 1 23 3 62
IA 34 1 2 1 1 1 17 57
KS 19 4 6 1 2 69 1 102
KY 3 2 5 10
LA 1 6 40 20 2 1 70
ME 0
MD 2 2 4
MA 1 2 3
MI 43 4 2 1 16 66
MN 12 9 3 1 18 43
MS 5 28 16 1 50
• MO 66 12 114 1 6 1 84 2 286
MT 1 1
NE 13 4 1 1 1 20
NV 1 1
NH 0
NJ 1 1
NM 7 1 1 9
NY 2 1 1 1 5
NC 3 3 1 7
ND 1 1
OH 35 2 3 2 1 43
OK 8 7 171 70 5 4 1 1 267
OR 2 2 1 1 6
PA 1 2 1 2 2 8
RI 0
Sc 1 1 6 1 9
SD 1 1
TN 7 3 56 11 1 2 80
TX 89 8 32 292 4 49 67 1 1 543
UT 1 2 1 4
VT 1 1
VA 3 2 1 10 16
WA 1 3 2 1 1 2 10
WV 1 1 1 1 4
WI 29 7 1 2 2 38 5 84
WY 1 2 3
APO 0
CAN 1 2 1 1 5
• FOR 1 7 1 1 10
TOTAI 1 98 394 1781082 107 221 88 29 359 31 2588
RELOCATION INQUIRIES 1999
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec TOTAL
AL 3 2 3 1 1 1 1 12
AK 0
• AZ 5 5 6 2 2 3 1 1 5 30
AR 21 16 29 18 26 19 26 21 18 194
CA 9 7 14 21 10 6 8 5 4 84
CO 3 2 6 2 4 1 3 4 5 30
CT 1 2 1 1 1 6
DE 0
DC 0
FL 6 3 5 4 2 5 101 6 3 44
GA 3 1 1 5 4 2 2 4 22
HI 1 1 2
ID 1 1 1 3
IL 5 6 14 71 7 7 3 6 7 62
IN 1 1 2 1 1 2 1 1 10
IA 4 2 7 2 31 1 3 1 1 24
KS 1 2 5 2 4 3 3 3 23
KY 3 3 11 1 3 2 12
LA 1 3 4 7 4 5 41 10 1 39
ME 1 1
MD 1 2 11 1 6
MA 1 3 1 2 1 1 9
MI 7 4 4 3 3 2 1 24
MN 2 5 5 5 5 1 2 3 28
MS 1 2 2 1 3 2 11
MO 3 5 6 9 6 3 2 6 6 46
MT 1 2 1 1 5
NE 1 1 1 1 1 3 8
NV 3 1 1 1 6
• NH 1 1 2 1 5
NJ 1 3 2 1 1 2 2 12
NM 2 1 1 4 4 1 1 2 16
NY 2 2 1 1 1 3 1 11
NC 1 1 1 2 1 2 1 1 10
NO 0
OH 6 7 4 1 3 3 2 2 28
OK 5 4 4 3 8 5 8 7 8 52
OR 2 1 1 1 5
PA 2 2 1 2 7
PR 0
RI 0
SC 2 4 3 1 10
SD 2 1 1 2 2 8
TN 4 5 3 1 1 15 2 1 1 33
TX 17 10 24 12 30 16 17 16 142
UT 1 1 2
VT 1 1 2
VA 1 2 1 2 1 2flil
WA 4 1 3
WV 1 1 1 1
WI 2 3 5 2 3 4 4 2 5
WY 1 1
APO 1 1 1
CAN 3 1
FOR 1 1
TOTAL 129 113 176 130 158 95 122 110 113 0 0
• Tourist In vides 1999
IJan Feb Mar Apr May Jun Jul Aug Se Oct Nov Dec TOTAL
AL 3 2 5 1 1 3 2 17
AK 1 1 2
AZ 2 11 4 4 1 2 2 1 17
AR 46 471 91 43 57 36 52 39 66 477
CA 6 111 19 6 9 6 10 6 5 78
CO 3 5 3 4 1 2 1 19
CT 1 1 2 1 1 2 8
DE 1 1
DC 1 1 1
FL 41 21 15 3 7 2 4 2 4 43
GA 11 41 1 3 2 3 1 4 19
HI I 1 1
ID 2 1 3
IL 111 81 66 13 14 4 3 4 13 136
IN 3 21 15 4 10 2 2 2 40
IA 2 4 30 6 5 2 2 1 9 61
KS 7 101 31 11 14 3 5 9 10 100
KY 11 7 5 4 2 1 2 22
LA 41 10 39 10 17 6 9 7 17 119
ME 1 1 2
MD 1 21 1 2 3 1 1 11
MA 4 1 2 2 2 11
MI 4 7 161 3 6 1 2 4 43
MN 6 2 33 4 7 2 5 7 66
MS 2 4 8 4 5 1 3 7 3 37
MO 6 20 43 24 29 16 28 21 32 219
• MT 3 1 1 5
'NET-2 2 4 2 3 3 2 18
NV 1 1 1 1 1 5
NH 1 1 2
NJ 1 3 2 2 2 10
NM 1 1 3 1 3 1 10
NY 2 2 2 3 3 12
NC 2 4 1 2 2 2 13
ND 1 1 2
OH 3 5 24 4 7 4 1 2 7 57
OK 11 18 39 19 30 13 22 23 22 197
OR 1 1 3 1 6
PA 1 3 2 1 1 1 2 11
PR 2 2
RI 1 1 2
SC 1 2 1 1 1 6
SD 4 3 1 1 9
TN 2 4 10 6 6 3 5 5 6 47
TX 19 39 65 29 44 25 27 42 46 336
UT 2 1 3
VT 1 1
VA 2W23
2 3 2 1 3 14
WA 2 1 1 1 9
WV 1 1 4
WI 1 2 1 3 13 54
WY 0
APO 1 2
CAN 2 1 1 10
FOR 2 1 5
2410
166 224 635 230 316 140 2001 2021 2971 01 0 0 2410
• FAYETTEVILLE ADVERTISING & PROMOTION COMMISSION
FUNDING REQUESTS - 2000
Requestor To Be Used For 1999 Recd 2000 Request
Arkansas Air Museum Museum Support $ 32,000.00 $ 40,000.00
Fayetteville Athletic Dept. Saturday of Champions $ 31000.00 $ 51000.00
Arkansas State Cross Country
Championships $ 11200.00 $ 11500.00
Botanical Garden Society Master Planning Services $ 21 ,094.00 $ 20,000.00
Committee for Mardi Gras Mardi Gras $ - $ 11171 .21
Downtown/Dickson Enhance- Staff/Advertising $ $ 509000.00
ment Project
Fayetteville.com Web print media campaign $ $ 99000.00
First Night Fayetteville Advertising support $ 21800.00 $ 6,000.00
• Historic District Commission brochures $ - $ 71371 .00 (2 yr. Requ
Holiday Hoops tournament $ 93600.00 $ 21 ,500.00
Joe Martin Memorial Stage Rac cycle event $ 840.00 $ 11000.00
North Arkansas Symphony brochure budget $ 1 ,248.00 $ 61156.00
Arkansas Comets Soccer Club Ozark Classic Cup Tournament $ 21160.00 $ 4,926.00
Razorback Sams Fall Samboree $ 33480.00 $ 41775.00
Square Gardens Gardens $ 16,338.00 $ 16,000.00
Trolley Operations/Maintenance $ 203000.00 $ 50,000.00
USSSA - Arkansas Chapter World Softball Tournament $ $ 61000.00
Wash. Co. Historical Society brochure $ 10,400.00 $ 21000.00
Walton Arts Center brochure distribution-Mall $ 1 ,200.00 $ 11800.00
Wood Bat Classic tournament $ 800.00 $ 11984.99
$ 256, 184.20
•
City of Fayetteville - Trolley Operation
Regular Route
• 1998 Activity 1999 Activity
Average Average
Trip Days of Trips Per Trip Days of Trips Per
Month Count Operation Day Count Operation Day
Jan. 1 ,600 23.50 68.09 10457 22.00 66.23
Feb. 1 ,609 22.00 73.14 1 ,529 22.00 69.50
March 1 ,630 24.00 67.92 1 ,899 25.00 75.96
April 1 ,728 24.00 72.00 1 ,884 24.50 76.90
May 1 ,804 22.50 60.18 1 ,996 23.50 84.94
June 1 ,857 24.00 77.38 2,314 24.00 96.42
July 1 ,930 23.00 83.91 2,276 24.50 92.90
Aug. 1 ,844 23.50 78.47 2,852 24.00 118.83
Sept. 1 ,678 23.00 72.96 2,729 24.00 113.71
Oct. 1 ,973 24.50 80.53 0 0.00 0.00
Nov. 1 ,438 21 .00 68.48 0 0.00 0.00
Dec. 1 ,644 23.00 71 .48 0 0.00 0.00
20,735 278.00 74.59 18,936 213.50 88.69
Average Trips Per Day
too
120
too
ao
•
w y1
6040
20 s
0
Jan. Feb. March April May June July Aug. Sept. Oct. Nw. Dec.
D 1998 m 1999
Trip
Summary of Other Trolley Trips (August/September 19991 Count
City of Fayetteville - City Council 26
University of Arkansas 27
City of Fayetteville - PlanningCommission 14
University of Arkansas 22
City of Fayetteville - PlanningCommission 14
Baptist Student Union 18
Conference for Russians 10
UBC Youth Group 16
UBC Youth Group 18
Margarget Ann Cole 200
UBC 19
U of A Admisssions 162
Central Methodist Church 22
UBC 20
Southw estem Bell 16
UBC 18
• TOTAL - OTHER TROLLEY TRIPS 622
\TROLLEY
L
IN THE CHANCERY COURT OF WASHINGTON COUNTY, A.RAS
GEORGE WILLIAMS and DOROTHY COX, v
For themselves and all others similarly situated, PLA&1 JFF§
rn
0
VS. E 99-1319-4 u, o y o
CITY OF FAYETTEVILLE, ARKANSAS; ADVERTISING
AND PROMOTION COMMISSION OF THE CITY OF
FAYETTEVILLE, ARKANSAS; BEKKA DEVELOPMENT
CO.; NABHOLZ CONSTRUCTION CORPORATION; and
WITTENBERG, DELONY & DAVIDSON, INC., DEFENDANTS.
SEPARATE DEFENDANT, ADVERTISING AND PROMOTION
COMMISSION FOR THE CITY OF FAYETTEVILLE, ARKANSAS',
BRIEF IN SUPPORT OF MOTION FOR SUMMARY JUDGMENT
COMES NOW the separate defendant, Advertising and Promotion Commission of the
City of Fayetteville, Arkansas, by and through its attorney of record, Kenneth R. Shemin, of
Shemin Law Firm, and in support of its motion for summary judgment filed pursuant to Rule 56
• of the Arkansas Rules of Civil Procedure, submits this brief for the Court's review and
consideration.
I. Introduction
The City of Fayetteville issued bonds to assist in financing the construction of the
Fayetteville Town Center, a convention and parking facility. In addition to the bonds, the Town
Center project is being financed with monies from two additional sources, monies pledged by the
Advertising and Promotion Commission from its Advertising and Promotion Fund and from
monies pledged by the City from its General and Off-Street Parking Funds. Plaintiffs challenge
the pledge of monies over and above the specific bond amount as an illegal exaction. For the
reasons set forth in the Advertising and Promotion Commission's Motion for Summary Judgment
• 1
and the rationale set forth in this brief, separate defendant, Advertising and Promotion
• Commission, should be granted summary judgment pursuant to Rule 56 of the Arkansas Rules of
Civil Procedure.
II. Statement of Facts
Separate defendant, Advertising and Promotion Commission for the City of Fayetteville
(hereinafter referred to as the "A and P Commission"), adopts and incorporates by reference the
background facts set forth in City of Fayetteville's, Brief in Support of Motion of Separate
Defendant, City of Fayetteville, Arkansas, for Summary Judgment, pp. I through 5, as though
fully set forth herein.
II. Arguments and Authorities
Separate defendant, A and P Commission, is entitled to summary judgment pursuant to
• Rule 56 of the Arkansas Rules of Civil Procedure. Pursuant to this rule, summary judgment shall
be entered, "if the pleadings, depositions, answers to interrogatories and admissions on file,
together with the affidavits, if any, show that there is no genuine issue as to any material fact and
that the moving party is entitled to a judgment as a matter of law." Ark. R. Civ. P. 56(c) (Supp.
1999). Clearly, from an examination of the affidavits and voluminous pleadings on file in this
case, Plaintiffs have failed to show there are any genuine issues of material fact with respect to
the A and P Commission's pledge of monies toward the construction of the Fayetteville Town
Center.
As set forth in the facts adopted and incorporated by reference from Brief in Support of
Motion of Separate Defendant, City of Fayetteville, Arkansas, for Summary Judgment, in 1977
the citizens of Fayetteville approved a hotel, motel and restaurant tax ("HMR tax") of one
• 2
percent (1 %) for creation of an advertising and promotion fund to be administered by a
• commission to promote the city, encourage tourism and develop a city convention center.
Pursuant to Arkansas law, once voters approved an HMR tax, the city was to create an
advertising and promotion commission to oversee the HMR tax revenues. Ark. Code Ann. § 26-
75-605 (1997). All taxes, interest, penalties and costs collected pursuant to the HMR tax are
credited to the city advertising and promotion fund. Ark. Code Ann. § 26-75-604(a) ( 1997).
When the Fayetteville electorate approved the tax, the city passed Fayetteville City Ordinance
2310 to levy the tax, create the A and P Commission and establish the Advertising and
Promotion Fund.
Arkansas law provides that the Advertising and Promotion Commission is given the sole
discretion to decide how to spend HMR tax revenues held in the Advertising and Promotion
• Fund for advertising and promotion of the city. Ark. Code Ann. § 26-75-606(a)(2) ( 1997). The
Arkansas statutes even provide a laundry list of approved uses for the funds. Specifically, the
Commission must use the funds
for advertising and promoting the city and its environs or for
the construction, reconstruction, extension, equipment,
improvement, maintenance, repair, and operation of a
convention center or for the operation of tourist promotion
facilities in the city, and facilities necessaryfor, supporting,
or otherwise pertaining to, a convention center, or for the
payment of the principal of, interest on, and fees and expenses
in connection with, bonds as provided in this subchapter in the
manner as shall be determined by the city advertising and
promotion commission.
Ark. Code Ann. § 26-75-606(a)( 1 ) ( 1997) (emphasis provided).
• 3
In the case at bar, the A and P Commission pledged $ 1 ,000,000.00 from the Advertising
• and Promotion Fund for the construction of the Town Center project. Clearly from a review of
these statutes, the A and P Commission's acts are within its statutory authority because the statute
explicitly states the commission has authority to use the funds for construction and operation of a
convention center and the facilities necessary to support it.
In their Fourth Amended Complaint, Plaintiffs complain that the monies pledged were
not held pursuant to a reserve fund agreement required by law. (See Fourth Amended
Complaint, p. 16.) The money pledged by the A and P Commission came from the Advertising
and Promotion Fund established by Fayetteville City Ordinance 2310 when the city levied a
voter-approved HMR tax, and established the A and P Commission and Fund. As such, these
monies, which were properly held in the Advertising and Promotion Fund, could be pledged for
• the Town Center project.
Plaintiffs, in their Fourth Amended Complaint, contend the A and P Commission's pledge
of monies in addition to the amount authorized by the Fayetteville electorate is an illegal
exaction. The A and P Commission has sole discretion to administer the funds collected from
the HMR tax approved by the Fayetteville electorate in 1977. The A and P Commission can,
pursuant to Arkansas law, pledge any or all of the Advertising and Promotion Fund toward
construction of a convention center. Thus, the A and P Commission's pledge of $ 1 ,000,000.00
toward construction of the Town Center was appropriate and can hardly be termed an illegal
exaction. In fact, regardless of the outcome of the other issues in this case, the A and P
Commission clearly had the authority under the law to pledge any amount of the monies held in
the Advertising and Promotion Fund toward construction of the Fayetteville Town Center.
• 4
• Plaintiffs have failed to show from their pleadings or otherwise that there are genuine issues of
fact with regard to the A and P Commission's actions. As such, the A and P Commission is
entitled to summary judgment as a matter of law.
IV. Conclusion
Arkansas law is clear. The A and P Commission, may contribute all or a portion of the
Advertising and Promotion Fund in its sole discretion toward the construction of the Fayetteville
Town Center. The A and P Commission's actions do not constitute an illegal exaction. Plaintiffs
have failed to demonstrate there are any genuine issues of material fact as to the A and P
Commission's actions. As such, the A and P Commission is entitled to summary judgment
pursuant to Rule 56 of the Arkansas Rules of Civil Procedure.
Respectfully submitted,
•
SHEMIN LAW FIRM
One East Center Street, Suite 205
Fayetteville, Arkansas 72701
Telephone: (501 ) 973-4442
Facsimile: (501 ) 973-4443
By:
Kenneth R:Shemin, ABA # 78138
Attorneys for Separate Defendant,
Advertising & Promotion Commission
• 5
• CERTIFICATE OF SERVICE
This is to certify that a true and correct copy of the above and foregoing Separate
Defendant, Advertising and Promotion Commission for the City of Fayetteville, Arkansas', Brief
in Support of Motion for Summary Judgment, was either hand-delivered or transmitted by
facsimile addressed as follows:
Honorable Mary Ann Gunn Woody Bassett
Washington County Circuit Chancery Judge Bassett Law Firm
Courts Building, Second Floor P.O. Box 3618
41 E. Center Street Fayetteville, AR 72702-3618
Fayetteville, AR 72701 (Via Facsimile)
(Hand-Delivered)
Jerry Rose William Jackson Butt, II
Fayetteville City Attorney Davis, Cox & Wright, PLC
113 W. Mountain St. P.O. Drawer 1688
Fayetteville, AR 72701 Fayetteville, AR 72702- 1688
(Via Facsimile) (Via Facsimile)
• Ronald L. Boyer Mark Pryor
Boyer, Schrantz, Rhoads & Teague, P.A. Attorney General
221 N. 3ro St. 200 Cattlett-Prien Tower Bldg.
Rogers, AR 72756 323 Center St.
(Via Facsimile) Little Rock, AR 72201 -2619
(Via Facsimile)
Marshall Dale Evans E. Kent Hirsch
P.O. Box 1986 107 W. Emma
Fayetteville, AR 72702- 1986 Springdale, AR 72764
(Via Facsimile) (Via Facsimile)
E. Lamar Pettus
P.O. Box 1665
Fayetteville, AR 72702- 1655
(Via Facsimile)
Kenneth R. Shemin
• 6
p
W
• IN THE CHANCERY COURT OF WASHINGTON COUNTY, ARKiS�tS a
GEORGE WILLIAMS and DOROTHY COX, s O
For'tkemselves and all others similarly situated, PLAIlII FS-Io
rn y 3 0
VS. E 99-1319-4 N o y a
v� s
CITY OF FAYETTEVILLE, ARKANSAS; ADVERTISING
AND PROMOTION COMMISSION OF THE CITY OF
FAYETTEVILLE, ARKANSAS; BEKKA DEVELOPMENT
CO.; NABHOLZ CONSTRUCTION CORPORATION; and
WITTENBERG, DELONY & DAVIDSON, INC., DEFENDANTS,
SEPARATE DEFENDANT, ADVERTISING AND PROMOTION
COMMISSION FOR THE CITY OF FAYETTEVILLE, ARKANSAS',
MOTION FOR SUMMARY JUDGMENT
COMES NOW the separate defendant, Advertising and Promotion Commission of the
City of Fayetteville, Arkansas, by and through its attorney of record, Kenneth R. Shemin, of
• Shemin Law Firm, and for its motion for summary judgment against the Plaintiffs on their
Fourth Amended Complaint pursuant to Rule 56 of the Arkansas Rules of Civil Procedure,
states:
1 . Plaintiffs have now filed their Fourth Amended Complaint seeking injunctive
relief and disgorgement of monies paid to contractors, claiming that monies pledged to the City's
Town Center project, including those pledged by the Advertising and Promotion Commission,
over and above the revenues derived from a bond issuance for the project constitute an illegal
exaction.
2. As indicated above, a portion of those monies pledged over and above the
revenues derived from the bond issuance were pledged by the Advertising and Promotion
Commission (hereinafter referred to as "A and P Commission") from the Advertising and
• 1
• Promotion Commission Fund.
3 . Under Arkansas law, the A and P Commission has complete discretion to decide
how to appropriate those monies. The A and P Commission may pledge fund monies for the
construction of a convention center. Ark. Code Ann. § 26-75-606 ( 1997). Pursuant to that
statue, it is clear that the A and P Commission, not the City of Fayetteville, has control over the
Advertising and Promotion Fund. Id.
4. Regardless of this Court's rulings pertaining to the ballot title issue and the
propriety of city appropriations and/or contracts, the A and P Commission's actions are
completely proper and specifically authorized by Arkansas law.
5 . For all these reasons, the Plaintiffs have failed to show that there are any genuine
issues as to any material fact pertaining to separate defendant, A and P Commission's actions.
• As such, the A and P Commission is entitled to judgment as a matter of law. Ark. R. Civ. P. 56
(c) (Supp. 1999).
6. A Brief in support of this motion for summary judgment is filed
contemporaneously and incorporated as though fully set forth herein.
WHEREFORE, separate defendant, Advertising and Promotion Commission for the City
of Fayetteville, Arkansas, prays this Court enter an order for summary judgment against the
Plaintiffs on Plaintiffs' Fourth Amended Complaint, for its costs, attorneys fees and such other
and further relief as the Court deems just and equitable under the circumstances.
Respectfully submitted,
SHEMIN LAW FIRM
One East Center Street, Suite 205
Fayetteville, Arkansas 72701
40 2
• Telephone: (501 ) 973-4442
Facsimile: (501) 973-4443
— /
Kenneth R. Shemin, ABA # 78138
Attorneys for Separate Defendant,
Advertising & Promotion Commission
CERTIFICATE OF SERVICE
This is to certify that a true and correct copy of the above and foregoing Separate
Defendant, Advertising and Promotion Commission for the City of Fayetteville, Arkansas',
Motion for Summary Judgment, was either hand-delivered or transmitted by facsimile addressed
as follows:
Honorable Mary Ann Gunn Woody Bassett
Washington County Circuit Chancery Judge Bassett Law Firm
Courts Building, Second Floor P.O. Box 3618
41 E. Center Street Fayetteville, AR 72702-3618
Fayetteville, AR 72701 (Via Facsimile)
• (Hand-Delivered)
Jerry Rose William Jackson Butt, II
Fayetteville City Attorney Davis, Cox & Wright, PLC
113 W. Mountain St. P.O. Drawer 1688
Fayetteville, AR 72701 Fayetteville, AR 72702- 1688
(Via Facsimile) (Via Facsimile)
Ronald L. Boyer Mark Pryor
Boyer, Schrantz, Rhoads & Teague, P.A. Attorney General
221 N. 3'd St. 200 Cattlett-Prien Tower Bldg.
Rogers, AR 72756 323 Center St.
(Via Facsimile) Little Rock, AR 72201 -2619
(Via Facsimile)
Marshall Dale Evans E. Kent Hirsch
P.O. Box 1986 107 W. Emma
Fayetteville, AR 72702- 1986 Sprindgale, AR 72764
(Via Facsimile) (Via Facsimile)
• 3
• E. Lamar Pettus
P.O. Box 1665
Fayetteville, AR 72702- 1655
(Via Facsimile) t
Kenneth R. Shemin
•
• 4
• IN THE CHANCERY COURT OF WASHINGTON COUNTY, ARKANSAS .
GEORGE WILLIAMS and DOROTHY COX, L r
For themselves and all others similarly situated, PLAINTIFFSI, o
7� 2 W
vs. E 99-13194
v o
m
CITY OF FAYETTEVILLE, ARKANSAS; ADVERTISING m
AND PROMOTION COMMISSION OF THE CITY OF
FAYETTEVILLE, ARKANSAS; BEKKA DEVELOPMENT CE )
CO.; NABHOLZ CONSTRUCTION CORPORATION; and
WITTENBERG, DELONY & DAVIDSON, INC., DEFENDANTS.
SEPARATE DEFENDANT. ADVERTISING & PROMOTION
COMMISSION FOR THE CITY OF FAYETTEVILLE, ARKANSAS',
ANSWER TO PLAINTIFFS' FOURTH AMENDED COMPLAINT AND
COUNTER-CLAIM FOR DECLARATORY JUDGMENT
COMES NOW the separate defendant, Advertising and Promotion Commission for the
City of Fayetteville, Arkansas, by and through its attorney, Kenneth R. Shemin, of Shemin Law
• Firm and for its answer to Plaintiffs' Fourth Amended Complaint, states:
1 . Separate defendant, Fayetteville Advertising & Promotion Commission
(hereinafter referred to as the "A and P Commission") denies each and every allegation contained
in Plaintiffs' Fourth Amended Complaint unless specifically admitted herein.
2. The A and P Commission is without sufficient knowledge or belief to either admit
or deny the allegations contained in paragraph 1 of Plaintiffs' Fourth Amended Complaint and
therefore, the same are denied.
3 . The A and P Commission admits the allegations contained in Paragraph 2 of
Plaintiffs' Fourth Amended Complaint that the City of Fayetteville, Arkansas, is a first class
municipality located in Washington County, Arkansas, and that the same is organized as a
mayor-council municipality. The A and P Commission also admits that the Advertising and
• 1
• Promotion Commission of the City of Fayetteville, Arkansas, is a commission authorized by law
and by the voters of the City of Fayetteville, Arkansas, to oversee the city' s Advertising and
Promotion Fund. The A and P Commission denies the remaining allegations contained in
paragraph 2.
4. The A and P Commission admits the allegations contained in paragraphs 3 and 4
of Plaintiffs ' Fourth Amended Complaint.
5 . The A and P Commission adopts by reference paragraphs 6, 7, 8, 9, 10, 11 , 12,
14, 177 18, 289 29, 303 34, 37, 389 395 433 44, 453 463 479 48, 49, 50, 53, and 64, of City of
Fayetteville, Arkansas' , Answer to Plaintiffs' Fourth Amended Complaint, and Counter-Claim
for Declaratory Judgement and adopts and incorporates the same as though fully set forth herein.
6. With respect to paragraph 15 of Plaintiffs' Fourth Amended Complaint, the A and
• P Commission incorporates each admission and denial which it has stated in paragraphs 1
through 5 above, including those incorporated specifically in paragraph 5 from the City of
Fayetteville, Arkansas', Answer to Plaintiffs' Fourth Amended Complaint, and Counter-Claim
for Declaratory Judgement.
7. With respect to the allegation contained in Paragraph 16 of Plaintiffs Fourth
Amended Complaint, the A and P Commission admits it decided to appropriate monies from the
Advertising and Promotion Fund for the Town Center project. The A and P Commission denies
the remaining allegations contained in paragraph 16 of Plaintiffs' Fourth Amended Complaint.
8. With respect to the allegation contained in paragraph 23 of the Complaint, the A
and P Commission states affirmatively that the expenditure of advertising and promotion funds
does not require a vote by the city electorate. Ark. Code Ann. §§ 12-43-502, 14-59- 101 et seq,
• 2
• and 14-73- 101 et seq.
9. The A and P Commission denies paragraphs 192 20, 21 , 22, 245 259 26, 31 , 323
339 35 , 40, 41 , 51 , 54, 55 , 56, 57, 58, 59, 60, 61 , 62, 63 and 65, of Plaintiffs' Fourth Amended
Complaint.
10. With respect to paragraph 27 of Plaintiffs' Fourth Amended Complaint, the
Advertising and Promotion Commission incorporates each admission and denial which it has
stated in paragraphs one through nine, including those incorporated specifically in paragraph 5
above from the City of Fayetteville, Arkansas', Answer to Plaintiffs' Fourth Amended Complaint,
and Counter-Claim for Declaratory Judgment.
11 . With respect to paragraph 36 of Plaintiffs' Fourth Amended Complaint, the
Advertising and Promotion Commission incorporates each admission and denial which it has
• stated in paragraphs one through 10, including those incorporated specifically in paragraph 5
above from the City of Fayetteville, Arkansas', Answer to Plaintiffs' Fourth Amended Complaint,
and Counter-Claim for Declaratory Judgment.
12. With respect to paragraph 42 of Plaintiffs' Fourth Amended Complaint, the
Advertising and Promotion Commission incorporates each admission and denial which it has
stated in paragraphs one through 11 , including those incorporated specifically in paragraph 5
above from the City of Fayetteville, Arkansas', Answer to Plaintiffs' Fourth Amended Complaint,
and Counter-Claim for Declaratory Judgment.
13 . With respect to paragraph 52 of Plaintiffs' Fourth Amended Complaint, the
Advertising and Promotion Commission incorporates each admission and denial which it has
stated in paragraphs one through 12, including those incorporated specifically in paragraph 5
• 3
• above from the City of Fayetteville, Arkansas', Answer to Plaintiffs' Fourth Amended Complaint,
and Counter-Claim for Declaratory Judgment.
14. The A and P Commission denies that the Plaintiffs are entitled to any of the relief
requested in the prayer for relief contained and set forth in the Plaintiffs' Fourth Amended
Complaint.
15 . The A and P Commission affirmatively states that the plaintiffs have failed to
state facts upon which relief can be granted and as such, the A and P Commission is entitled to a
dismissal of Plaintiffs' Fourth Amended Complaint, or to a judgment on the pleadings. Ark.R.
Civ. P. 12 (b)(6) and (c) (Supp. 1999).
16. The A and P Commission affirmatively states that the City of Fayetteville does
not control the A and P Fund. Additionally, the A and P Commission has discretion under
• Arkansas law in deciding how to appropriate those monies for purposes of construction of a
convention center. Ark. Code Ann. § § 26-75-605, 606 and 613 (1997).
17. The A and P Commission pleads the following affirmative defenses:
1 . Waiver;
2. Estoppel;
3. Laches.
WHEREFORE, separate defendant, Advertising and Promotion Commission of the City
of Fayetteville, Arkansas, prays that Plaintiffs take naught by their Fourth Amended Complaint,
for an order dismissing the Fourth Amended Complaint, for its attorneys fees, costs, and such
other and further relief as the Court deems just and equitable under the circumstances.
• 4
• II. COUNTER-CLAIM
COMES NOW the separate defendant/counter-plaintiff, Advertising and Promotion
Commission for the City of Fayetteville, Arkansas, and for its Counter-Claim against the
plaintiffs, states as follows:
1 . The separate defendant/counter-plaintiff, Advertising and Promotion
Commission for the City of Fayetteville, Arkansas, (hereinafter referred to as the "A and P
Commission") incorporates by reference each and every admission, denial, positive and negative
averment, affirmative defense and pleading incorporated by reference and set forth in its Answer
to Plaintiffs' Fourth Amended Complaint.
2. This Court has jurisdiction over the subject matter of this action and over the
counter-claim by the A and P Commission, jurisdiction over the parties and venue is appropriate
• in this Court.
3. The A and P Commission prays that this Court will declare and enter a judgment
finding that its actions, and the actions of all the above-named defendants to this lawsuit were
legal and proper under Arkansas law and under the facts of this case. The A and P Commission
further prays that this Court declare and enter judgment finding that the Town Center project
may proceed pursuant to the terms of the contracts which the City and other defendants have
entered into for construction of the Town Center project.
4. The A and P Commission and the remaining defendants are entitled to a
declaratory judgment in their favor as to all the allegation contained in Plaintiffs' Fourth
Amended Complaint.
• 5
• WHEREFORE, separate defendant/counter-plaintiff, Advertising and Promotion
Commission for the City of Fayetteville, Arkansas, prays that this Court grant it a declaratory
judgment, along with its attorneys fees, and such other and further relief as the Court deems just
and equitable under the circumstances.
Respectfully submitted,
Advertising and Promotion Commission
For the City of Fayetteville, Arkansas
By:
Kenneth R. Shemin (ABA # 78138)
Shemin Law Firm
1 East Center Street, Suite 205
Fayetteville, Arkansas 72701
Telephone: (501 ) 973-4442
Facsimile: (501 ) 973-4443
• CERTIFICATE OF SERVICE
This is to certify that a true and correct copy of the above and foregoing Separate
Defendant, Advertising and Promotion Commission for the City of Fayetteville, Arkansas',
Answer to Plaintiffs' Fourth Amended Complaint and Counter-Claim for Declaratory Judgment,
was either hand-delivered or transmitted by facsimile addressed as follows:
Honorable Mary Ann Gunn Woody Bassett
Washington County Circuit Chancery Judge Bassett Law Firm
Courts Building, Second Floor P.O. Box 3618
41 E. Center Street Fayetteville, AR 72702-3618
Fayetteville, AR 72701 (Via Facsimile)
(Hand-Delivered)
Jerry Rose William Jackson Butt, II
Fayetteville City Attorney Davis, Cox & Wright, PLC
113 W. Mountain St. P.O. Drawer 1688
Fayetteville, AR 72701 Fayetteville, AR 72702- 1688
(Via Facsimile) (Via Facsimile)
• 6
• Ronald L. Boyer Mark Pryor
Boyer, Schrantz, Rhoads & Teague, P.A. Attorney General
221 N. 3rd St. 200 Cattlett-Prien Tower Bldg.
Rogers, AR 72756 323 Center St.
(Via Facsimile) Little Rock, AR 72201 -2619
(Via Facsimile)
Marshall Dale Evans E. Kent Hirsch
P.O. Box 1986 107 W. Emma
Fayetteville, AR 72702- 1986 Springdale, AR 72764
(Via Facsimile) (Via Facsimile)
E. Lamar Pettus
P.O. Box 1665
Fayetteville, AR 72702-1655
(Via Facsimile)
Kenneth R-.- Shemin -
7
: Shemin7