HomeMy WebLinkAbout1999-06-14 - Agendas - Final • MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday, June 14, 1999, at 2 :00
p.m. at the City Hall Council Chambers.
ADVERTISING AND PROMOTION COMMISSION
June 14, 1999 2 :00 p.m. City Hall Council Chambers
I Call to Order
II. Reports
A. Approval of Minutes for May 10
B. Financial Report
C. Convention and Visitor Activity - Marilyn Johnson
D. Blackwood/Martin/CJRW Report — Susan Wallace
III. Old Business
A. Town Center
• IV. New Business
V. Adjourn
Informational Items —
Trolley Operations Report
•
• GROUP: ADVERTISING & PROMOTION COMMISSION
DATE: May 10, 1999
PRESENT: Heather Daniel, Joe Fennel, Fred Hanna, Carl Maguire, Curtis Shipley,
Jim Waselues, and Marilyn Johnson
ABSENT: Alex Jerde
The regular meeting of the Advertising and Promotion Commission was called to order at
the City Hall Council Chambers at 2:00 p.m. by Chairman Joe Fennel.
MINUTES
Moved by Shipley, second by Hanna to approve the minutes of the April 12 meeting.
Motion carried.
FINANCIAL REPORT
Kevin Crosson presented the financial report. Expenses in April were $217,539 with
major expenditures in architectural services, advertising agency contract, Chamber
operations contract, and Fayetteville Public Library genealogical collections. Collections
for April were $94,588, up 5 .56% over last April. Year to date collections are
• $363,742 up 8. 15%.
Moved by Shipley, second by Waselues to approve the financial report. Motion carred.
CONVENTION AND VISITOR DEVELOPMENT REPORT
Marilyn Johnson reviewed activity report in agenda packet. She worked with 2
conventions, a bus tour company, and a FAM tour. Activities for The History Channel
Great Race are progressing.
Inquiries are up for the month and year-to-date.
ADVERTISING AGENCY REPORT
Susan Stirewalt reported that inquiries are up 55% year to date. Replacement
publications are performing better than expected. Work is progressing on the web site
and at the next A & P meeting they should have a concrete design to present. Work
should be complete by summer.
OLD BUSINESS
TOWN CENTER
Richard Alderman reported that the base bids for the Town Center were between
$8,693,000 and $8,970,000 with the lowest from Oakridge Builders. With deductive Alt.
I. Loose kitchen equipment, Alt. II deck leveler, and Alt. III lowest level of parking deck,
• the low bidder was Nabholz.
• Shipley moved to keep all three deductive alternatives in and look at funding options with
city as well as negotiate options with Contractor, second by Daniel. Motion carried.
NEW BUSINESS
Fayetteville Mid-America Youth Basketball Tournament funding request
Eugene Nash presented a request for funding of this tournament for girls. Moved by
Hanna, second by Waselues to pay for trophies up to $4,620. Motion carried.
NCAA Subregional & Superregional Baseball Tournaments. Ken Brock and Rosemary
Rogers presented information regarding 4 teams for 7 days in Subregional and 2 teams for
superregional. Moved by Fennel, second by Shipley for A & P to sponsor for $3,001 .
Motion carried. On May 17, teams will be known.
Air Fest
John Kalagias from the Air Museum presented a request for $3,00 for Air Fest. Moved
by Shipley, second by Hanna that $3,000 be appropriated. Motion carried.
There being no further business, the meeting was adjourned.
Respectfully submitted,
Marilyn Johnson
Director, Convention and Visitor Development
•
Advertising & Promotion Commission
Financial Report - Expenditures .
For the Month Ending May 31 , 1999
• 1999 YTD May
Budget Item Budget Expenses Remaining Expenses
800 Telephone Number (Chamber of Commerce) $ 10,000 $ 5,000 $ 5;000 $
Audit Expense 150 150
Brochure Development 17,000 1 ,880 15, 120 1 ,880
Chamber of Commerce Operations Contract 100,000 75,000 25,000
Collection Expense - City of Fayetteville 22,500 9,197 13,303 1 ,922
Convention Support 6,100 2,000 4,100 240
Public Notification (BMA Contract) 232,375 108,085 124,290 39,159
Town Center Architectural Services 269,289 129,462 139,827
Town Center Equipment & Furnishings 100,000 100,000
Town Center Marketing Manager (Salary/Expenses) 21 ,240 21 ,240
Special Projects
AAAAA State Basketball Tournament 3,200 3,200 0
Air Museum 32,000 16,000 16,000 8,000
Annual Champions Day (State High School Championshil 3,000 3,000 0 3,000
Ark. High School Baseball Coaches All-Star Game 800 800
Ark. Overall High School Baseball Finals 0 0
Ark. State Boys Golf Tournament 0 0
Ark. State High School Cross Country Championships 1 ,200 10200
Basketball Congress Int. State Basketball Tournament 800 800
• Botanical Garden Society - Master Plan 8,000 8,000
Fay. Public Library Genealogical Collection 21 ,094 21 ,094 0
First Night 9,800 9,800
Gary Hampton Memorial Tournament 1 ,600 1 ,600
HAWKS AAU Basketball Tournament 1 ,600 1 ,600 0
Holiday Hoops 9,600 9,600
Joe Martin Memorial Stage Race 960 960
North Arkansas Symphony Society 1 ,248 1 ,248
Ozark Classic Cup XVI Soccer Tournament 2,160 2,160
Razorback SAMS 3,480 3,480
Square Gardens 16,338 7,776 8,562 420
Trolley Operations 20,000 12,426 7,574 149
Univ. of Arkansas Museum 5,724 949 4,775
Walton Arts Center - Brochures 1 ,200 600 600 300
Washington County Historical Society - Roof Repl. 10,400 10,400 0 10,400
Wood Bat Classic 800 800 0
Rim Reapers (not to exceed) 4,620 4,620
Air Museum (Air Fest) 3,000 3,000
Razorback Baseball NCAA Tournament 3,001 30001
Subtotal Special Projects 165,625 77,845 87,780 22,269
•TOTAL USES $ 944 279 $ 408.469 $ 535,810 $ 65 469
'W&PEXP99
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 1997-1999
• 1997 1998 1998 1999 1999
Total Total Change Over Total Change Over
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year
January $ 73,809 $ 82, 157 11 .31 % $ 89, 125 8.48%
February 73,099 83,759 14.58% 88.757 5.97%
March 76,808 80,815 5.22% 91 ,271 12.94%
April 88,050 89,603 1 .76% 94,588 5.56%
May 875221 979309 11 .57% 96, 120 -1 .22%
June 84,417 98,318 16.47% 0
July 79,784 94,621 18.60% 0
August 84,099 91 ,336 8.61 % 0
September 82,984 93,903 13. 16% 0
October 95,030 95,649 0.65% 0
November 880147 98,784 12.07% 0
December 79,492 88,266 11 .04% 0
• Total $ 992,939 $ 1 ,094,521 10.23% $ 459,862 6.05%
HMR Tax Collections By Month
120
100
N
80
m E
'0 60
F �
40
ZI
£ f
20
1
0
January February March April May June July August September October November December
O 1997 ® 1998 M 1999
•
\HMRTAX
• ACTIVITY REPORT
MAYJ999
INQUIRY RESPONSES
May 1999 Tourist - 316 1999 Year to Date — 1571
May 1998 Tourist - 246 1998 Year to Date — 1565
May 1999 Advertising Response — 4194 1999 Year to Date — 15254
May 1998 Advertising Response — 3614 1998 Year to Date — 10737
May 1999 Relocation — 158 1999 Year to Date — 706
May 1998 Relocation — 133 1998 Year to Date — 810
May 1999 Total Inquiries — 4668
May 1998 Total Inquiries — 3993
Year to Date Total Inquiries 1999 — 12863
Year to Date Total Inquiries 1998 — 12112
CONVENTION ACTIVITY
• Conventions — Joe Martin Memorial Stage Race
Adult Education - Learning District division
Tourist Activities - Great Race
Veteran's Day parade meeting
NCAA Subregional
Miscellaneous - Southern Strategy Group — Julie Bargar
Hospitality in a Heartbeat
Comptroller of the Currency — Chris
SunCom — Lynnann
Hotel meeting with Frank Broyles
National Tourism Week observance at TIC — Bella Vista
Town Center bids
Media Relations — Arkansas Business (retirement/relocation guide) — Dawn Murchison
Hooked on the Outdoors — Jim Robichard
All About Town — Betsy Fenuchi
AAA Magazines — Beverly Jones
William Schemmel — article on conference facilities
Arkansas Internet Mall — Sofia Albizuri
Convention South — Tiffany
• Top HMR Collections — May
Hilton
Clarion
Jose's
Ryan's
Red Lobster
Ozark Brewing Company
McDonald's 50's
Chili 's
A. Q. Chicken
Kentucky Fried Chicken
Applebee's
Rio Bravo
•
•
• Tourist Inquiries 1999
Jan Feb Mar Apr IMay IJun IJul Aug Sep Oct Nov Dec TOTAL
AL 3 2 5 1 11 1 12
AK 1 i2
AZ 2 1 4 4 1 12
AR 46 47 91 43 571 1 284
CA 6 11 19 6 9 51
CO 3 5 3 4 15
CT 1 1 2 1 5
DE 1 1
DC 11 1
FL 4 21 15 3 7 31
GA 1 41 1 3 9
JKY
1 1
2 1 3
11 8 661 13 14 112
3 2 15 4 10 34
2 4 30 6 5 47
7 10 31 11 14 73
1 7 5 4 17
LA 4 10 39 101 17 80
ME 1 1 2
MD 1 2 1 2 3 9
MA 4 1 2 7
MI 4 7 16 3 6 36
MN 6 2 33 4 7 52
MS 2 4 8 4 5 23
MO 6 201 43 24 29 1 122
• MT 31 1 4
NE2 2 4 2 3 13
NV 1 1 1 1 1 5
NH 1 1
NJ 1 3 4
NM 1 1 3 5
NY 21 2 21 6
NC 2 1 4 1 21 1 9
ND1 1
OH 3 5 24 4 7 43
OK 11 181 39 19 301 117
OR 1 11 31 1 1 1I 5
PA 11 31 21 11 11 1 8
PR 21 1 2
RI 1 1 1 11
SC 1 11 21 1 1 1 1 1 1 3
SD 1 41 3 7
TN 2 41 101 61 61 1 I 28
TX 19 39 651 291 441 1 196
LIT 2 1 3
VT 1 1
VA 21 1 21 1 5
WA 1 2 2 1 11 11 1 7
WV 1 1 1 113
WI 1 29 41 61 I 40
WY 0
APO 1 1
CAN 2 1 3 2 8
• FOR 1 1 1 1 2 4
1 1571
166 224 635 230 3161 01 01 01 01 01 01 01 1571
• Advertising Inquiries by State - May, 1999
FC FBT HT H&A Jou MC ML MVG/TMG NATA OK SL SNI TM USA VAC TOTAL
AL 8 7 2 14 3 1 5 1 1 42
AK 1 1 1 1 4
AZ 7 5 1 8 7 1 1 2 32
AR 27 3 1 1 20 13 1 19 13 9 1 108
CA 33 19 3 21 13 12 3 10 1 1 4 120
CO 10 1 4 3 1 1 20
CT 7 7 6 3 1 1 25
DE 5 1 2 8
DC 0
FL 36 21 2 28 6 1 4 12 1 1 1 113
GA 8 5 12 1 2 15 1 2 46
HI 1 1 1 3 6
ID 3 2 1 4 10
IL 21 16 3 11 33 124 103 10 1 5 4 106 1 438
IN 13 7 1 18 13 53 61 8 4 1 45 2 226
IA 14 4 15 15 56 23 7 24 158
KS 25 6 1 6 13 30 69 6 2 7 1 166
KY 10 3 4 10 5 1 7 1 41
LA 20 8 11 4 8 27 1 1 1 81
ME 2 1 1 4
MD 12 2 5 4 1 1 1 26
MA 9 9 1 4 2 1 1 3 30
MI 25 6 2 24 69 21 4 5 46 3 205
MN 11 6 2 22 15 58 64 7 1 27 1 214
MS 11 2 1 10 5 11 40
MO 66 3 3 28 69 139 16 13 7 20 2 366
• MT 3 3 2 2 2 12
NE 8 2 6 6 29 2 1 3 57
NV 4 1 3 8
NH 1 1 2 4
NJ 13 12 13 2 3 2 2 47
NM 4 3 3 6 1 2 2 21
NY 33 25 2 31 5 6 3 2 6 113
NC 28 3 25 1 1 4 2 12 2 78
ND 1 1 2 1 2 2 9
OH 31 3 4 21 24 62 23 9 1 5 1 57 2 243
OK 35 3 1 22 14 8 1 19 46 12 8 1 170
OR 4 2 1 5 4 4 1 21
PA 30 13 5 32 7 9 4 1 101
RI 2 1 1 4
Sc 15 9 3 1 1 29
SD 2 3 3 7 6 21
TN 22 6 1 14 3 5 11 1 1 64
TX 40 16 2 8 62 7 41 2 54 2 51 2 5 292
UT 3 1 3 1 4 4 16
VT 2 2
VA 22 4 1 19 8 1 55
WA 9 6 2 2 1 3 1 2 3 29
WV 6 1 6 1 2 1 1 18
WI 19 6 2 16 20 57 28 12 1 50 2 213
WY 2 1 2 1 1 7
APO 1 1 2
CAN 4 4 4 3 15
FOR 2 6 3 1 1 1 14
• TOTAI 726 262 47 151 11 611 728 535 245 63 250 38 70 399 58 4194
• ADVERTISING INQUIRIES - 1999
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Tourist 0
ACW 1 1 2
AY 0
BH 18 28 26 72
CWT 0
FC 4 500 802 726 2032
FBT 332 262 594
HT 70 10 182 47 309
H&A 151 151
Journey 11 11
MC 415 446 611 1472
ML 104 87 1429 728 2348
MVGITMG 773 535 1308
NATA 45 167 358 533 245 1348
OK 21 97 63 181
SL 43 33 454 383 250 1163
SNI 1304 183 38 1525
TA 12 12
TM 7 4 160 525 70 766
T50&B 58 58
USA 1257 399 1656
Vac 188 58 246
• Meetings
SM 0
TOTAL 255 303 3314 7188 4194 0 0 0 0 0 0 0 15254
ACW-Am. Civil War
BH-Better Homes & Gardens
CWT-Civil War Times
D-D Magazine
FC-Family Circle
HT-Historic Traveler
H&A-Home and Away
MC-McCalls
ML-Midwest Living
MVG-Midwest Vacation
NG-Nall Geog Traveler
NTG-NATA
OK-Oklahoma Today
SL-Southern Living
SMI-State Mag. Insert
SM-Successful Meetings
SV-Summer Vacation
TA-Travel America
TJ-Texas Journal
•
RELOCATION INQUIRIES 1999
Jan Feb Mar Apr May June July lAug Sep Oct Nov Dec TOTAL
AL 3 2 3 1 9
AK 0
405 6 2 2 20
AR 21 16 29 18 26 110
CA 9 7 14 21 10 61
CO 3 2 6 2 4 17
CT 1 2 1 4
DE 0
DC 0
FL 6 3 5 4 2 20
GA 3 1 1 5 4 14
HI 1 1
ID 1 1
IL 5 6 141 7 7 39
IN 1 1 2 1 5
IA 4 2 7 2 3 18
KS 1 2 5 2 4 14
KY 3 3 1 7
LA 1 31 4 7 4 19
ME I 1 1
MD 1 2 1 1 5
MA 1 3 1 2 7
MI 7 41 4 3 3 21
MN 2 51 5 5 5 22
MS 1 21 2 1 1 6
MO 3 5 6 9 6 29
MT 1 2 1 4
NE 1 ) 1 1 1 4
NV 3 11 4
• NH 1 1 2 4
NJ 11 31 2 6
NM 2 11 4 4 1 12
NY 2 2 1 1 6
NC 1 1 1 211 5
ND 0
OH 6 7 4 1 3 21
OK 5 4 4 3 8 24
OR 2 11 1 1 4
PA 21 1 21 1 4
PR 0
RI 0
SC 2 4 6
SD 2 1 3
TN 4 5 3 T-1 14
TX 17 10 241 121 30 93
UT 1 1 2
VT 1 1 2
VA 11 4
WA 41 1 11 31 1 1 1 1 li 1 8
wv 11 11 11 1 11 1 1 1 1 1I 4
WI 2 31 51 21 31 1 1 1 1 i 15
WY I 11 I 1
APO 1 1 2
CAN3
FOR 1 1 1
I 706
• TOTALI 1291 1131 1761 1301 1581 01 01 0 01 0 0 0 708
City of Fayetteville - Trolley Operation
Regular Route
• 1998 Activity 1999 Activity
Average Average
Trip Days of Trips Per Trip Days of Trips Per
Month Count Operation Day Count Operation Day
Jan. 1 ,600 23.50 68.09 1 ,457 22.00 66.23
Feb. 1 .609 22.00 73. 14 1 ,529 22.00 69.50
March 1 ,630 24.00 67.92 1 ,899 25.00 75.96
April 1 ,728 24.00 72.00 1 ,884 24.50 76.90
May 1 ,804 22.50 80. 18 0 0.00 0.00
June 1 ,857 24.00 77.38 0 0.00 0.00
July 1 ,930 23.00 83.91 0 0.00 0.00
Aug. 1 ,844 23.50 78.47 0 0.00 0.00
Sept. 1 ,678 23.00 72.96 0 0.00 0.00
Oct. 1 ,973 24.50 80.53 0 0.00 0.00
Nov. 1 ,438 21 .00 68.48 0 0.00 0.00
Dec. 1 ,644 23.00 71 .48 0 0.00 0.00
20.735 278.00 74.546.769 93.50 288.59
Average Trips Per Day
100
eo
60 I AL
m 31III
• 20
0
Jan. Feb. Mamb Apnl May June July Aug. Sept. om Nov. oec.
O 1999 O 1999
Trip
Summary of Other Trolley Trip (Nar h 1 ) Count
City of Fayetteville - City Council PO
City of Fayetteville - Planning Commission 16
City of Fayetteville - Planning Commission 16
City of Fayetteville - Trails Advisory Committee 0
Baptist Student Union 114
Baptist Student Union 43
Baptist Student Union 24
Baptist Student Union 36
Baptist Student Union 56
Elderhostel 60
Elderhostel 20
Mid-South Training UALR 128
Mid-South Training UALR 128
hlid-South Training UALR 128
Manage 8 Develop U of A 106
Race for the Cure 112
Race for the Cure 90
World Impact Tour 213
World Impact Tour 65
World Impact Tour 113
• TOTAL - OTHER TROLLEY TRIPS 1 483
H9BUDGET\PROJECTS\REF_DI SK\TROLLEY.W K4
MSNBC--America's top 30 retirement places Page 1 0t 2
.5 AVIS
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( America's top 30 retirement places
Retirement Place Mean score
1 . Fort Collins-Loveland, CO 74. 88
2. Charleston Sea Islands, SC 74. 68
3. Henderson-Boulder City, NV 73. 80
4. Wickenberg, AZ 72. 83
5. St. George-Zion, UT 72. 51
6. Boca Raton, FL 71 . 36
7. Scottsdale, AZ 70.66
8. Tucson , AZ 69. 72
s 9. Prescott-Prescott Valley, AZ 69.46
10. Fort Myers-Cape Coral, FL 68. 96
11 . Medford-Ashland, OR 67. 93
12. Durango, CO 67.67
=__ - 13. Santa Fe, NM 67.41
• 14. Taos, NM 67. 36
15. Sarasota, FL 67. 24
16. Colorado Springs, CO 66. 18
17. Daytona Beach, FL 66. 08
18. Kalispell-Flathead Valley, MT 65. 86
19. Gainesville, FL 65. 70
20. Mesa, AZ 65. 39
21 . Fayetteville, AR 64. 93
22. Laguna Beach-Dana Point, CA64.65
23. Cottonwood-Verde Valley, AZ 64. 27
24. Bend, OR 63. 59
25. North County San Diego, CA 63. 38
26. Melbourne-Palm Bay, FL 62. 80
27. Bellingham, WA 62.61
28. Fairhope-Gulf Shores, AL 62. 37
29. Leesburg-Mount Dora, FL 62. 32
30. Florence, OR 62. 14
Rankings and mean score are based on six factors
influencing the quality of retirement life: the costs of living,
climate, available services, job prospects and leisure living.
Source: Retirement Places Rated, 5th Edition
•
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