The URL can be used to link to this page

Home My WebLink About1999-04-12 - Agendas - Final • MEETING NOTICE The Advertising and Promotion Commission will meet on Monday, April 12, 1999, at 2 :00 p.m. at the City Hall Council Chambers. ADVERTISING AND PROMOTION COMMISSION April 12, 1999 2 :00 p.m. City Hall Council Chambers I Call to Order IT. Reports A. Approval of Minutes for March 8 B. Financial Report C. Convention and Visitor Activity - Marilyn Johnson D. Blackwood/Martin/CJRW Report — Susan Wallace III. Old Business A. Town Center • IV. New Business V. Adjourn Informational Items — Trolley Operations Report • GROUP: ADVERTISING & PROMOTION COMMISSION DATE: March 8, 1999 PRESENT: Heather Daniel, Fred Hanna, Carl Maguire, Curtis Shipley, Jim Waselues, and Marilyn Johnson ABSENT: Joe Fennel and Alex Jerde The regular meeting of the Advertising and Promotion Commission was called to order at the City Hall Council Chambers at 2:00 p.m. by Mayor Fred Hanna. MINUTES Moved by Shipley, second by Daniel to approve the minutes of the February 15 meeting. Motion carried. FINANCIAL REPORT Kevin Crosson presented the financial report. Expenses in February were $45,623 . Collections for February were $88,757, up 5 .97% over last February. Moved by Shipley, second by Daniel to approve the financial report. Motion carried. • CONVENTION AND VISITOR DEVELOPMENT REPORT Marilyn Johnson reviewed activity report in agenda packet. She announced that the Great Race would be coming to Fayetteville June 11 for a lunch stop on their way from Marietta, GA to Anaheim, California. The event will be the kickoff to the Hot Times in the Ozarks festival. ADVERTISING AGENCY REPORT Susan Stirewalt reported that the Chicago Sun Times had picked up the outdoor activities press release for a feature story. Spring ads have dropped. She presented three Addy Awards to the Commission for the Head for the Hills campaign, the Head for the Hills ad as a single, and for the airport duratran. OLD BUSINESS TOWN CENTER Commissioners were notified that the Planning Commission approved the large-scale development plans of the Town Center; therefore, the project is on time target for going out for bids in April. Richard Alderman is finishing the drawings. • Marilyn talked to the school district about the Construction Manager they hired for school projects. Their advice was that we were too far along in the project to hire a • construction manager since a great deal of the cost savings was in working with the architect from the beginning. Kevin Crosson said he had talked with Charles Veneble and that the city can monitor the project on a daily basis and save money. NEW BUSINESS None INFORMATIONAL ITEMS Curtis Shipley reported that the Methodist Church had no immediate plans regarding the Brown Grocery Store and when and if they decided to do something, they would go through the process. There being no further business, the meeting was adjourned. Respectfully submitted, 9P- MarilynX j94 J hn of�iu4e'` ' Director, Convention and Visitor Development • • City of Fayetteville, Arkansas Monthly HMR Tax Collections 1997-1999 • 1997 1998 1998 1999 1999 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 73,809 $ 82,157 11 .31 % $ 89, 125 8.48% February 73,099 83,759 14.58% 88,757 5.97% March 76,808 80,815 5.22% 91 ,271 12.94% April 880050 89,603 1 .76% 0 May 87,221 97,309 11 .57% 0 June 84,417 98,318 16.47% 0 July 79,784 94,621 18.60% 0 August 84,099 91 ,336 8.61 % 0 September 822984 93,903 13. 16% 0 October 95,030 95,649 0.65% 0 November 88, 147 98,784 12.07% 0 December 792492 88,266 11 .04% 0 • Total $___L92,939 $i 11094,521 10.23% $ 269,153 9.09% HMA Tax collections Hy Month 120 100 80 N a N 0 60 0 0 r 40 20 January February March April May June July August September October November December 1997 ® 1998 m 1999 • \HMRTAX Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending March 31 , 1999 • 1999 YTD March Budget Item Budget Expenses Remaining_ Expenses 800 Telephone Number (Chamber of Commerce) $ 10,000 $ 2,500 $ 72500 $ Audit Expense 150 150 Brochure Development 17,000 172000 Chamber of Commerce Operations Contract 100,000 50,000 50,000 Collection Expense - City of Fayetteville 22,500 52383 17,117 1 ,825 Convention Support 6,000 61000 Public Notification (BMA Contract) 232,375 10,426 221 ,949 12200 Town Center Architectural Services 269,289 30,383 238,906 Town Center Equipment & Furnishings 100,000 100,000 Town Center Marketing Manager (Salary/Expenses) 212240 21 ,240 Special Projects AAAAA State Basketball Tournament 3,200 3,200 0 3,200 Air Museum 32,000 8,000 24,000 Annual Champions Day (State High School Championshi 3,000 3,000 Ark. High School Baseball Coaches All-Star Game 800 800 Ark. Overall High School Baseball Finals 0 0 Ark. State Boys Golf Tournament 0 0 • Ark. State High School Cross Country Championships 1 ,200 11200 Basketball Congress Int. State Basketball Tournament 800 800 Botantical Garden Society - Master Plan 8,000 81000 Fay. Public Library Genealogical Collection 210094 21 ,094 First Night 9,800 9,800 Gary Hampton Memorial Tournament 1 ,600 11600 HAWKS'AAU Basketball Tournament 1 ,600 15600 Holiday Hoops 9,600 9,600 Joe Martin Memorial Stage Race 960 960 North Arkansas Symphony Society 1 ,248 11248 Ozark Classic Cup XVI Soccer Tournament 2, 160 2, 160 Razorback SAMS 3,480 3,480 Square Gardens 16,338 4,996 112342 3, 132 Trolley Operations 20,000 71454 12,546 43854 Univ. of Arkansas Museum 51724 949 4,775 949 Walton Arts Center - Brochures 1 ,200 300 900 300 Washington County Historical Society - Roof Repl. 10,400 10,400 Wood Bat Classic 800 800 0 800 Subtotal Special Projects 155,004 25,699 1292305 13,234 • TOTAL USES $ 9331558 $ 124,391 $ 809 167 $ 16,259 'W&PEXP99 • ACTIVITY REPORT MARCH, 1999 INQUIRY RESPONSES March 1999 Tourist - 635 1999 Year to Date — 1025 March 1998 Tourist - 615 1998 Year to Date — 1025 March 1999 Advertising Response — 3314 1999 Year to Date — 3872 March 1998 Advertising Response — 2653 1998 Year to Date — 3394 March 1999 Relocation — 176 1999 Year to Date — 418 March 1998 Relocation — 223 1998 Year to Date — 502 March 1999 Total Inquiries — 4125 March 1998 Total Inquiries — 3491 Year to Date Total Inquiries 1999 — 5315 Year to Date Total Inquiries 1998 — 4921 CONVENTION ACTIVITY • Conventions — Reunion 2000 meeting Arkansas Water Resource Conference Southwest Network of Youth Services (5 states conference) Horse Trotters Association show Air Force Association state meeting Basketball Tournament — Eugene Nash National Turkey Federation — Greg Guistrum Bus Tours - RAM Tour and Travel — Karen FAM Tour Senior Tours (Tulsa) — Charlotte Chevez Tourist Activities - Great Race meetings — Mitzi Korsala, John Classen, Dave Bolt, committee Miscellaneous - Governor's Conference on Tourism — Hot Springs Little Rock Blitz Junior Civic League calendar contacts International Festivals and Events — Heather Bloyer Coach USA — Barbara Tilman Summer intern — Francillia Bell • Farmer's Market advertising committee — Ben Whitaker • Media Relations — "Discover America Show" — Devin Ervin NWA Times — Mike Whitely Fayetteville Free Weekly - Kelly Arkansas Democrat Gazette — Cyd King Northwest Arkansas Business Journal — newcomer' s guide Arkansas Democrat Gazette — Laura Kellems Arkansas Business — Tammy Grey Top HMR Collections — March Hilton Clarion Red Lobster Jose's Ryan's Ozark Brewing Company A.Q. Chicken Chili 's Rio Bravo • Applebee's Kisor's Kentucky Fried Chicken McDonald's 50's Kisor's • • ADVERTISING INQUIRIES - 1999 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Tourist ACW 1 1 2 AY 0 BH 18 28 26 72 CWT 0 FC 4 500 504 HT 70 10 80 H&A 0 MC 415 415 ML 104 87 191 MVG/TMG 0 NATA 45 167 358 570 OK 21 21 SL 43 33 454 530 SMI 1304 1304 TA 12 12 TM 7 4 160 171 USA 0 Meetings SM 0 TOTAL 255 303 3314 0 0 0 0 0 0 0 0 0 3872 • ACW-Am. Civil War BH-Better Homes & Gardens CWT-Civil War Times D-D Magazine FC-Family Circle HT-Historic Traveler H&A-Home and Away MC-McCalls ML-Midwest Living MVG-Midwest Vacation NG-Nati Geog Traveler NTG-NATA OK-Oklahoma Today SL-Southern Living SMI-State Mag. Insert SM-Successful Meetings SV-Summer Vacation TA-Travel America TJ-Texas Journal • • Advertising Inquiries by State - March, 1999 BHG FC HT McC ML NATA SL SMI TM TOTAL AL 6 11 1 24 2 2 46 AK 1 1 AZ 1 5 2 5 2 1 1 17 AR 26 21 35 29 431 5 547 CA 3 21 24 1 11 2 7 3 72 CO 2 1 4 4 2 1 14 CT 2 5 1 1 2 11 DE 2 2 10 14 DC 1 2 3 FL 18 17 1 28 1 5 70 GA 1 10 5 3 19 4 42 HI 22 22 ID 1 1 7 9 IL 1 37 1 19 17 10 5 64 4 158 IN 1 15 2 6 12 15 2 2 1 56 IA 1 9 3 10 3 2 1 29 KS 1 9 1 5 15 12 3 1 47 KY 1 7 11 1 10 1 6 37 LA 1 13 15 3 31 51 15 129 ME 1 3 4 MD 6 6 9 1 4 26 MA 4 8 13 1 2 28 MI 1 22 1 16 8 9 4 2 63 MN 1 9 7 2 30 1 50 MS 7 4 25 21 7 64 MO 1 14 1 13 8 4 31 262 10 344 • MT 1 3 4 NE 4 2 1 1 1 9 NV 5 1 6 1 1 14 NH 2 4 3 1 10 NJ 10 9 5 3 27 NM 3 2 2 3 1 11 NY 1 35 25 2 1 64 NC 21 15 5 11 8 60 NO 1 2 25 28 OH 22 11 6 4 4 3 3 53 OK 26 15 1 8 26 152 5 233 OR 1 7 3 1 3 15 PA 15 24 1 3 4 3 2 52 RI 4 2 6 SC 5 11 5 10 4 35 SD 1 2 54 57 TN 3 7 10 2 16 64 5 107 TX 2 41 45 123 217 48 476 UT 2 1 1 2 1 7 VT 2 1 4 7 VA 14 11 1 14 2 42 WA 1 8 2 10 1 1 1 24 WV 7 1 1 4 1 3 17 WI 2 11 2 8 11 3 1 38 WY 2 2 4 APO 1 1 1 3 CAN 3 3 • FOR 1 2 2 5 TOTAI 26 500 10 415 87 358 454 1304 160 3314 ADVERTISING INQUIRIES BY STATE - 1999 • JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC Tourist Reloc TOTAL AL 2 2 46 50 AK 0 0 1 1 AZ 1 3 17 21 AR 7 20 547 574 CA 14 W 72 103 CO 1 4 14 19 CT 0 1 11 12 DE 0 1 14 15 DC 0 0 3 3 FL 8 10 70 88 GA 4 5 42 51 HI 1 0 22 23 ID 0 1 9 10 IL 24 18 158 200 IN 11 3 56 70 IA 7 13 29 49 KS 6 7 47 60 KY 4 3 37 44 LA 8 13 129 150 ME 0 1 4 5 MD 3 6 26 35 MA 3 3 28 34 MI 13 12 63 88 MN 10 6 50 66 MS 4 5 64 73 MO 16 9 344 369 MT 1 3 4 8 NE 4 3 9 16 NV 0 0 14 14 NH 0 0 10 10 NJ 0 5 27 32 NM 1 5 11 17 NY 5 16 64 85 • NC 5 4 60 69 ND 0 0 28 28 OH 14 7 53 74 OK 23 9 233 265 OR 2 5 15 22 PA 4 7 52 63 RI 0 0 6 6 Sc 3 7 35 45 SD 1 1 57 59 TN 3 7 107 117 TX 20 32 476 528 UT 1 2 7 10 VT 0 0 7 7 VA 1 6 42 49 WA 2 3 24 29 WV 2 1 17 20 WI 14 14 38 66 WY 0 0 4 4 APO 0 0 3 3 CAN 0 1 3 4 FOR 2 2 5 9 TOTAI 255 303 3314 0 0 0 0 0 0 0 0 0 3872 • • I (Tourist Inquiries ; 19991 1 1 1 1 1 Jan Feb IMar Apr IMay liun (Jul (Aug jSep ( Oct INov IDec ITOTAL AL 3 21 5 1I I I 10 AK 1 1 AZ 2 1 4 7 AR 46 47 91 184 CA 6 11 19 36 CO 3 5 8 CT j 1 1 2 4 DE 1 1 DC 0 FL 4 2 15 21 GA 1 4 1 I 6 HI 1 1 ID 2 I I 2 IL 11 a ssl I I 85 IN 3 2 15 I 20 IA 2 4 30 I 36 KS 7 10 31 48 KY 1 7 8 LA 4 10 39 --T 53 ME 1 1 MD 1 2 1 4 MA 4 4 MI 4 7 16 27 MN 6 2 33 41 MS 2 4 8 1 1 1 14 MO 6 20 43 1 69 • MT 3 3 NE 2z al I I I I I I I 8 NV 1 1 11 I 3 NH 1 I I 1 NJ 1 34--1 4 NM 1 1 1 2 NY 2 2 4 NC 2 4 6 ND 1 j68 OH 3 5 24 OK 11 18 39 OR 1 1 PA 1 3 2 6 PR 2 2 RI 1 1 Sc 0 SD 4 4 TN 2 -4 -10 16 TX 19 391 65 123 UT 21 1 3 VT 1 1 VA 2 1 3 WA 2 2 1 5 WV 1 1 2 WI 1 29 30 WY 0 APO 0 CAN 2 1 3 • FOR 1 1 1025 1661 2241 635 0 01=#001 01 01 0 01 01 1025 RELOCATION INQUIRIES 1999 1 Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec ITOTAL AL 3 2 5 AK 0 • AZ 5 5 6 16 AR 21 16 29 66 CA 9 71 14 30 CO 32 6 I 11 CT 1 2 I I 3 DE I I I I 0 DC I I 0 FL 6 31 5 1 14 GA 3 1 1 I 5 HI I I 0 ID I 0 IL 5 61 14 1 1 1 1 1 1 1 1 1 25 IN 1 11 2 I 4 IA 4 21 7 I 13 KS 1 2T-5 — I 8 KY 3 3 I 6 LA 11 3F--4 I 8 ME 1 1 MD 1 2 1 4 MA 1 3 4 MI 7 4 4 15 MN 2 5 5 12 MS 1 2 2 5 MO 3 5 6 14 MT 1 2 3 NE 1 1 2 NV 3 1 4 • NH 1 1 2 NJ 1 3 4 NM 2 1 1 4 NY 21 2 4 NC 1 11 1 3 ND 0 OH 6 71 4 17 OK 5 41 4 13 OR 2 1 3 PA 1 2 2 PR I 0 RI 0 SC I 0 SO 21 1 1 1 I 2 TN 4 51 31 I I 12 TX 17 101 241 1 1 51 UT 1 I I 1 VT 1 1 2 VA 1 I 1 WA 4 I 4 wV 1 11 1 I 3 WI 2 3 51 I 10 WY I 1 I 1 APO 1 1 CAN 0 418 TOTAL 129 1131 176 0 0 0 0 0 01 01 01 0 418 • City of Fayetteville - Trolley Operation Regular Route • 1998 Activity 1999 Activity Average Average Trip Days of Trips Per Trip Days of Trips Per Month Count Operation Day Count Operation Day Jan. 1 ,600 23.50 68.09 1 ,457 22.00 66.23 Feb. 11609 22.00 73. 14 19529 22.00 69.50 March 1 ,630 24.00 67.92 0 0.00 0.00 April 1 ,728 24.00 72.00 0 0.00 0.00 May 1 ,804 22.50 80. 18 0 0.00 0.00 June 11857 24.00 77.38 0 0.00 0.00 July 13930 23.00 83.91 0 0.00 0.00 Aug. 15844 23.50 78.47 0 0.00 0.00 Sept. 1 ,678 23.00 72.96 0 0.00 0.00 Oct. 15973 24.50 80.53 0 0.00 0.00 Nov. 19438 21 .00 68.48 0 0.00 0.00 Dec. 19644 23.00 71 .48 0 0.00 0.00 202735 278.00 74.54 2,986 44.00 135.73 Average Trips Per 100 • 80 60 40 20 0 Jan . Marc May July Sept Nov . Feb . Apri June Aug . Oct . Dec . 01998 01999 Trip Summa-i)t-o_f_Othe.r Trolley Tdps_(February.,_1999) Count City of Fayetteville 80 City of Fayetteville 7 Baptist Student Union 25 Baptist Student Union 36 Baptist Student Union 20 Marshall Town Tools 34 • TOTAL - OTHER TROLLEY TRIPS 202 \TROLLEY