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Home My WebLink About1998-03-09 - Agendas - Final MEETING NOTICE The Advertising and Promotion Commission will meet on Monday , March 9 , 1998 at 2 : 00 p . m . at City Hall Council Chamber . ADVERTISING AND PROMOTION COMMISSION March 9 , 1998 2 : 00 p . m . City Hall Council Chamber I . Call to Order II . Reports A . Approval of Minutes for February 9 meeting B . Financial - Ben Mayes C . Convention and Visitor Activity - Marilyn Snapp D . Blackwood/Martin Agency Report - Susan Stirewalt III . Old Business • A . Exhibit Hall / Town Center IV . New Business A . Appointment of Commissioner B . Funding Request - Joe Martin Memorial Stage Race - $ 2 , 000 C . Advertising Agency Contract with Blackwood Martin V . Miscellaneous VI . Adjourn Informational Items - Trolley Operations Report • GROUP : ADVERTISING & PROMOTION COMMISSION DATES February 9 , 1998 PRESENT : Curtis Shipley Ben Mayes Kit Williams Susan Stirewalt Carl Maguire Marilyn Snapp Alex Jerde Jim Waselues Joe Fennel ABSENT : Fred Hanna CALL TO ORDER : The meeting was called to order by Joe Fennel at 2 : 00 p . m . in the City of Fayetteville Council Chamber . MONTHLY REPORTS : MINUTES It was moved by Shipley , second by Jerde to approve the minutes of the January 12 meeting . Motion carried . FINANCIAL Ben Mayes presented the financial report for January . The • HMR collections were $ 82 , 157 , an increase of 11 . 31 * over January 1997 collections . January expenditures were $ 89 , 199 . Moved by Shipley , second by Jerde to approve the January financial report . Motion carried . ACTIVITY REPORT Marilyn Snapp presented convention/visitor activity for January . A copy of her report will be mailed to Commissioners . AGENCY REPORT Susan Stirewalt reported on advertising activity . She informed Commissioners about Fayetteville promotional packaging concept being developed . Twelve hotels are participating and restaurants will be contacted next . OLD BUSINESS : TOWN CENTER/ EXHIBIT HALL Richard Alderman presented results of public presentation . The following steps should follow : 1 ) A & P approve design plans 2 ) WDD needs soil boring tests done by an engineer 3 ) take the project to city council Following discussion by Commissioners , Shipley moved , second • by Williams 1 ) that an independent third party be hired to do cost estimates , 2 ) that an engineering study be done on soil borings , and 3 ) that items in public presentation be costed so that Commissioners can make choices / tradeoffs . A & P wants to make final decision within a month to send to the city council . Motion carried . NEW BUSINESS FUNDING REQUEST - AAAA STATE BASEBALL TOURNAMENT Moved by Shipley , second by Jerde to approve funding request for $ 2 , 000 for AAAA State Baseball Tournament . Motion carried . FUNDING REQUEST - H . A . W . K . ' S AAU BASKETBALL TOURNAMENT Moved by Jerde , second by Shipley to approve AAU Basketball Tournament request for $ 2 , 000 . Motion carried . FUNDING REQUEST - 1998 ARKANSAS STATE GYMNASTICS COMPETITION LEVEL 6 - 10 Moved by Williams , second by Shipley that request for $ 600 be approved . Motion carried . There being no further business , the meeting was adjourned . • Respectfully submitted , Marilyn Snapp Director , Convention and Visitor Development • City of Fayetteville, Arkansas Monthly HMR Tax Collections 1996-1998 • 1996 1997 1997 1998 1998 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 76,738 $ 73,809 -3.82% $ 82, 157 11 .31 % February 68,507 73,099 6.70% 83,759 14.58% March 72,521 76,808 5.91 % 0 April 82, 155 88,050 7. 17% 0 May 78,771 87,221 10.73% 0 June 79,880 840417 5.68% 0 July 83,337 79,784 -4.26% 0 August 78,651 84,099 6.93% 0 September 85,514 82,984 -2.96% 0 October 80,031 95,030 18.74% 0 November 89,882 88,147 -1 .93% 0 December 80,107 79,492 -0.77% 0 • Total $ 956,093 $ 992,939 3.85% $ 165,916 12.94% FM—R Tax Collections Ry—M 100 80 60 a C N N 7 O L 40 20 0 January February March April May June July August September October November December 0 1996 ® 1997 1998 ' • W MRTAX Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending February 28, 1998 • 1998 YTD February Budget Item Budget Expenses Remaining Expenses Chamber of Commerce Operations Contract $100,000 $50,000 $50,000 Collection Expense - City of Fayetteville 202500 31318 $17, 182 11675 Audit Expense 150 $150 800 Telephone Number (Chamber of Commerce) 105000 2,500 $7,500 2,500 Public Notification (BMA Contract) 225,000 102331 $214,669 10, 331 Trolley Operations 40,000 31289 $36,711 21485 Convention Support 51000 11029 $3,971 1 ,029 Town Center/Exhibit Hall 58,460 24,491 $33,969 Brochure Development 16,859 749 $16, 110 749 Air Museum 40,000 10,000 $30,000 102000 Square Gardens 21 ,920 813 $21 , 107 813 Special_P_r4jects Fay. Public Library Genealogical Collection 35,522 $355522 • Univ. of Arkansas Museum 5,724 $5,724 TOTAL USES $579, 135 $106,520 $472615 $29,582 • W&PEXP98 ACTIVITY REPORT February , 1998 • INQUIRY RESPONSES February 98 Tourist - 220 1998 YTD - 410 February 97 Tourist - 291 1997 YTD - 474 Feb 98 Advertising Response - 357 1998 YTD - 741 Feb 97 Advertising Response - 361 1997 YTD - 704 February 98 Relocation - 128 1998 YTD - 279 February 97 Relocation - 188 1997 YTD - 390 Feb 1998 Total Inquiries - 705 Feb 1997 Total Inquiries - 840 YTD 1998 Total Inquiries - 11430 YTD 1997 Total Inquiries - 11568 Internet Hits this month - 23 , 006 Internet Hits since Sept . 3 , 1997 - 185 , 374 CONVENTION ACTIVITY Conventions - Arkansas Festival Association National Quilters Convention State High School Swim Meet State High School Baseball Tournament • Regional Soccer Tournament State Cross Country Meet Joe Martin Memorial Stage Bike Race Miscellaneous - Northwest Arkansas Tourism Association Public meeting on Town Center Chamber Business After Hours Social Security Region VI Director visit Wal - Mart Recruiting office - Melissa Primm Relations with Tourism Industry - UA Museum Supertel Hospitality - Nancy Hales Packaging of Tourism meeting Sunday Liquor petition names verified Northwest Arkansas Hospitality Assn . meeting Government Blitz planned - April 21 - 23 Media Relations - Heritage Communications Web site for Northwest Arkansas Homebuilders Morning News of NWA - packaging HMR COLLECTION COMPARISON Feb . 1998 - $ 83 , 759 Feb . 1997 - $ 73 , 099 Percent Increase 14 . 58 % YTD 1998 : $ 165 , 916 YTD 1997 : $ 146 , 908 Percent Increase 12 . 94 % • TOP 12 HMR COLLECTIONS - JANUARY • Hilton Clarion Chili ' s Rio Bravo Red Lobster Applebee ' s AQ Chicken Ozark Brewing Co . Ryan ' s Luby ' s Jose ' s E1 Chico • • TOURIST INQUIRY 1998 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT • AL 4 3 AK AZ 4 4 AR 43 32 CA 8 9 CO 3 4 CT 1 DE DC 1 FL 5 2 GA 3 3 HI ID IL 10 9 IN 4 3 IA 8 7 KS 5 6 KY 2 1 LA 4 7 ME MD 1 MA, 4 1 MI 5 3 MN 5 10 MS 5 3 MO 6 19 MT • NE 1 1 NV NH 1 NJ 3 1 NM 1 2 NY 6 6 NC 1 5 ND OH 3 4 OK 11 9 OR 1 PA 1 4 PR RI 1 SC 1 2 SD 1 TN 4 1 TX 12 35 UT VT VA 3 2 WA 3 2 WV WI 5 16 WY Can 1 1 FOR APO 1 1 • TOT ' 190 220 F1DJ ► A) Qo9& • ADVERTISIN( FEBRUARY 2 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Tourist ACW ANI- .35 BH BWD CWT2 D. FC. ' 1 . HT H_& A Mu . .32 -48 NG NTG 123 191 OK 17 SL 14 16 SV TA - 13 TJ TM 182 64 USA Newspapers ADG SNL • TW TMG _Meetings CS SM_ 2_. 3 .TW .W- -357 ACW - Amed ADG - ANI - Arkansa- BH - Better Hc-- T-W— T BWD - Best-V - TMG - CWT - Civil Vl CS; G D - D Magazir SM-, S FC - family C TW— T HT - Historic I - H-& A --Home ML - Midwest MM - Midwest NG - National NTG - NATA 0 OK - Oklahorr SL - Southern SV - Summer TA - Travel Ai TJ - Texas Joi TM - Texas M • USA - USA W bgpV 5 A . " FEB ANI CWT . ML NATA . SL SM TM AL 1 2 • AK AZ 1 AR 2 19 CA 5 8 2 CO CT 1 DE DC FL 2 1 5 1 1 GA HI ID IL 2 1_ 8. 18- 1 . 1 IN 1 5 mL 2: 2 IA 10 21 KS 1 2 3.. KY 1: 1 LA 6.: 1 3 ME 1 MD 2 1 MA MI 2 8 8 1 1 MN 1 2 15 MS 1 4 1 MO 2 4 8 MT 1 • NEm 2 1 1 NV NH NJ 1 1 NM 1 NY 3 NC 2 ND 1 OH 3 4 2 2 1 OK 10 3 OR PA 1: 1 PR RI SC 1 1 SD 1 3 TN 12 2 TX 1 27 1 51 UT VT VA 2 1 1 WA 4 WV WI 1 2 13 WY 1 CAN • APO FOR Total 35 2 48 - 191- 16 3 64 RELOCATION INQUIRY 1998 • JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Al 1 AK 1 AZ 3 5 AR 24 23 CA 19 5 CO 1 1 CT 1 1 DE DC FL 4 5 GA 1 2 HI 1 ID 1 IL 10 3 IN 2 4 IA 7 3 KS 3 2 KY 2 LA 1 6 ME 1 MD 2 MA MI 4 MN 4 4 MS 3 MO 8 5 • MT 2 1 NE 3 1 NV 2 NH 1 NJ 1 1 NM 1 2 NY 1 3 NC 1 2 ND 1 OH 2 1 OK 10 4 OR 1 1 PA 2 1 PR RI SC 1 2 SD TN 3 3 TX 15 15 UT VT VA 3 2 WA 3 2 WV WI 2 7 WY 1 APO 2 CAN • - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 151 128 A P P L I C A T I O N F O R M For appointment to City Boards, Commissions, and Committees : `;;-a *`Please Print or Type all Answers••• C2 — °? 'r— 98 • NAME: ales Tera^ / Soc. Sec. #_ ( If married, please give spouse' s first name ) Circulation: (Do not write in this space. ) 3378 Princeton St . Resident Street Address Fayetteville , AR 72704 City zip Code Terminate: Appointed: Mailing Address Zip Code Tena Expires: Replaced: TELEPHONE NUMBER: Home: ( 501 ) 521 -3086 Business: ( 501 ) 442-5555 REFERENCES: OCCUPATION/EMPLOYER NAME : Paypttpvi 1 1 P Hi l t--nn Nam .7 R TlCilnlr3 LENGTH OF RESIDENCY IN FAYETTEVILLE Address '3R7'? N p= rjGViGt4 Si;p5 Fayette- Phorc� S()1 ) 5A�_d5F1� ville CHOICE OF COMMITTEE : A S P Cnmmi aci nn Name Rirk Strnrlri Address 2710 ET4ZIAnr; Dart Fayetteville Phafle� rn11r.7G 7Gnn 1 . What are your qualifications for serving on this committee, including education and expertise in the subject matter? T npoi } A tn F ' t l nna p}Sed Leon nn t11P Adirprt ; ci n,3 nnri Drmmo} ; .... • COIIIRIlssiori T am prPapntly npnpral MAnagPr of }ha Fayett®Yyllo I:I43-1op aAd have served as aaai dant mana=r hPfnrp that Po 16 ;rears , 1 was !a Sk 6letl ld , Minnesota at the Sunwood Inn Convention Center involved in al arpac of hntpl 2. Why would you Like to be considered for appointment to this committee? I have a arpat dpal of intprPet in }hp Tnl npn}P nA gaWringto - planninn . mnatnirrtinn nnrl npara} inn MnPF; F }1,^ ,...} ; ,.., - *`-••^�� Ville , I am int PrPatPd in nei prt i ai n3 F��/p} }P.r; t t p r ^tel E19e61E3a[Lej and have a <rPSterl iPrP4t Pd in QPpkina to innrpa cp }hP hr.}Pl /m..t6j rPStaurant tax _ • RETURN THIS APPLICATION TO: Traci Paul , City CLerk' s Office, 113 W. Mountain St . , Fayetteville. If you have any questions, call 575-8323 . Woe Martin Memorial Stage Race - 1998 Fact Sheet Promoted for the benefit of The American Cancer Society 21st Annual JM Stage Race Race Date: May 9th & 10th Expected number of Participants: 225 (200 in 1997) Number of additional visitors to Fayetteville: 450 Requested funds from A&P committee: $2500 Funds used for: Advertising in National Advertising Publication Advertising development fees Advertising on Team Tyson Home page on the World Wide Web Race entry forms and informational flyers Development fees for forms and flyers Local Advertising other than Public Service Announcements • Postage About the Race: Race is a 2 day event Saturday & Sunday It will be a Junior Olympic Qualifying event drawing junior racers from across the Country The race has become a tradition among cyclists of all ages from AR, TX, TN, OK, KS, MO Sunday's events will be held on the square in downtown Fayetteville Community Benefit: Food & Hotel Revenues from 500 - 600 visitors / participants Exposure to Historic down town Fayetteville Will Promote Sunday's events as "Carnival" type atmosphere suitable for family entertainment Proceeds will be donated to the American Cancer Society (Over $2000 in 1997) • City of Fayetteville - Trolley Operation Regular Route • 1997 Activity 1998 Activity Average Average Trip Days of Trips Per Trip Days of Trips Per Month Count Operation Day Count Operation Day Jan. 891 21 .50 41 .44 1 ,600 23.50 68.09 Feb. 10029 22.00 46.77 March 1 , 191 23.50 50.68 April 1 ,097 24.00 45.71 May 1 , 131 23.50 48. 13 June 11327 23.00 57.70 July 11442 24.00 60.08 Aug. 11289 23.50 54.85 Sept. 11359 23.00 59.09 Oct. 10727 25.50 67.73 Nov. 11337 23.00 58. 13 Dec. 11472 23.00 64.00 15,292 279.50 54.53 1600 23.50 68.09 Average Trips Per Day • 80 60 40 20 0 rl Jan. March May July Sept. Nov. Feb. April June Aug. Oct. Dec. 01997 ® 1998 Trip Summaryof Other Trolley Trips (December 1 7) Count Fayetteville Municipal Airport 32 Marshalltown Tools 30 • TOTAL - OTHER TROLLEY TRIPS 62 \TROLLEY • LAMAR PETTUS 151 West Dickson Street Fayetteville, Arkansas 72701 (501 ) 443-2363 Facsimile: . (501 ) 443-0390 January 12, 1998 Alderman Kit Williams P.O. Box 1772 Fayetteville, AR 72702 Re: . , - Advertising and Promotion Commission. Meetings Dear Alderman Williams: I am very interested in the actions of the A & P Commission , which has a fairly sizable budget and is currently sort of "in control' of the direction of the Town Center. I believe having meetings prior to 5: 30 p.m. , or even 6:00 p. m. , eliminates participation by people who might otherwise be interested enough to attend . • Even as a private practitioner, I do not like to take out the middle of my day to deal with government issues. When meetings are scheduled during the day, I usually just get mad . Then , when I decide to get involved I have to expend a whole lot more energy and time fighting an issue. I would request, as an Alderman , you request the A & P Commission commence meetings preferably after 6:00 p. m . I do not think such a request is too much to ask of a part-time commission saddled with trying to spend millions of taxpayer dollars. I am interested in the Town Center, the cost involved with the Town Center, and suspect I will have additional input before the footing is dug . I would like to discuss some of these issues and give some input during the planning stages, but it is unreasonable that the commission ask me to attend meetings during the middle of the day or at locations other than public facilities. Your considerations of this request would be appreciated . If you would like to distribute the letter to other A & P Commission members, that is fine. I am sending a copy of the letter to the Mayor. Sincerely, Lamar PNeu s ELP/trf cc: Mayor Fred Hanna S1LAMARP\DW NT W NPKLLTRKW.112 j f1 r • SHARON 12 EAST DAV. IDSON F A Y E T T E V I L L E ARKANSAS 72701 HOOVER A. . I . , A. 501 . 442 - 9386 February 18, 1998 Re: Town Center Dear Marilyn, I'd like to thank the A & P Commission for taking the time to develop the Town Center project for the city of Fayetteville. I know that this type of endeavor takes a lot of energy and time So far the commission has done an excellent job moving the process along and I think the building is evolving handsomely. I voted "yes" for this project and look forward to enjoying the welcomed addition to the square. However , I do have a .few concerns about the design I believe should be discussed before presenting the center to the city council. • The following are unresolved issues raised by members of the community at the September workshop: 1 . Frame southern view from the plaza; maintain mountain view from Square ; Physically open the lobby ( to serve as a connector not separator- to be viewed through, not at ) 2. Better connection to adjacent streets- East and Block- a pedestrian connection 3. Make Rock Street architecturally inviting 4. Include some artistic elements such as a fountain or sculpture 5. Eliminate South/West outside deck- less glass 6. Utilize passive design features . 7. Hide ,parking garage 8. Not another ugly parking deck 9. Use materials common to the square- brick , stone 10. Green building- ie sustainable products or recycled ones like used brick Here are some observations and questions I have about the current model and plans: 1 . How will the decks be designed so that they will not be a hot spot in the summer? Are all these decks really necessary? 2. The curved roof - I doubt that this roof can be seen from street level. Wouldn't it be more economical to do something special to the ceiling of the lobby? 3. What is the space between the Town Center and the existing building on the West? Is it a • walkway? Is it an alley? 4. Why is there no entry to the Plaza from the West or East? e � . 5. Is the lobby large enough to accommodate all the needs of different types of exhibitions, ie registrations, promotions,etc. 6. What is the purpose of the tower? If it is suppose to serve as a landmark , I think it's too small. You won't be able to see it from East, Rock, and Block Streets. The only opportunity you will have to see it is from the plaza in front to the building. Perhaps this money would be better spent in a more modest entry with a sculpture in the Plaza. 7. Will the Plaza get any direct sunlight during the day? It does face North. 8. Is it really possible for the exhibition hall to function for exhibits and for gala dinners? I understand the physical needs for each are quite different. Is it time to talk to an acoustical engineer to find out how this could be accomplished and how much it would cost? 9. Rough- faced concrete block doesn't look like stone. 10. The parking garage looks like a parking garage. Unfortunately, parking garages do little to enhance the streets they border. It was a disappointment to find out retail and office space has been eliminated from these edges.This would have transformed East and Block into active streets. Perhaps the city has some uses for spaces along the garage like a tourist center. 11 . Check the numbers- I was delighted to see the commission is going to hire someone to do a cost estimate. 12. It seems like this would be a good time to review these plans with the Downtown / Dickson Enhancement Project. They have developed a streetscape plan for the area. Wouldn't it be to everyone's advantage to coordinate these two projects? • 1 know everyone is anxious to get this project on to the construction phase. It might be wiser at this point to slow down and analyze each element of the building, even if it pushes the construction date back. Too much preplanning has never been detrimental to a project of this size. I appreciate you taking the time to review these concerns. Sincerely, • Access statistics for ww .fayettevillear.c om ... Page I of I • Access statistics for www.fayettevillear.com Stu nary period: last 12 month Lost updated: 22/Feb/1998 05:51 it•s/Files/sites%Li t; : by month a r z s U 1 Q 1 Z W T n' a m m m Y L U o r v Feb 97 nar Rpr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 98 • Clrrent statistic for February 98 (arstated morefrequently) Monty I Flits FOcs Sites KB res sent 'ebtvn 23 1783 972 11052 lanua 2011104364576 cember 20183 8905 _ 49502 7 ovember 3068 1303 571 7602 7 oher 307 11 452 6757 tic tembe 6007 1549 47 78782 7 u ust 97 51 27 2 165 IWv 97 one 97 fa 97 1 ril 97 larch 97 Total 185374 778421 37051 44175 Full statistics for 1997 Statistics generated by Wn-anabu 1.9e Co pyright ® 1996 by REIT-A-GURU® •