HomeMy WebLinkAbout1997-08-11 - Agendas - Final MEETING NOTICE
The Advertising and Promotion Commission will meet on
Monday , August 11 , 1997 at 2 : 00 p . m . at the Chamber of
Commerce .
ADVERTISING AND PROMOTION COMMISSION
August 14 , 1997 2 : 00 p . m . Chamber of Commerce
Press conference - ride on new trolley at 2 : 00 p . m .
I . Call to Order
II . Reports
A . Approval of Minutes for July 14 meeting
B . Financial - Ben Mayes
C . Convention and Visitor Activity - Marilyn Snapp
D . Blackwood/Martin Agency Report - Susan Stirewalt
• III . Old Business
A . Exhibit Hall /Town Center Election
1 . Next step
IV . New Business
A . Funding Request - Washington County Historical
Society
V . Miscellaneous
VI . Adjourn
Informational Items -
Trolley Operations Report
Commissioners , please note :
The new trolley has arrived . A press conference will begin
at 2 : 00 p . m . with a ride on the trolley . Media has been
notified and will be present .
•
• GROUP : ADVERTISING & PROMOTION COMMISSION
DATE : July 14 , 1997
PRESENT : Curtis Shipley Ben Mayes
Alex Jerde Susan Stirewalt
Fred Hanna Marilyn Snapp
Carl Maguire
Joe Fennel
Kit Williams
ABSENT : Jim Waselues
CALL TO ORDER :
The meeting was called to order by Joe Fennel at 2 : 00 p . m .
at the Chamber of Commerce office .
MONTHLY REPORTS :
MINUTES
It was moved by Shipley , second by Jerde to approve the
minutes of the June 9 meeting . Motion carried .
FINANCIAL
Ben Mayes presented the financial report for June . The HMR
collections were $ 84 , 417 , an increase of 5 . 688 over June 1996
• collections . Total collections year to date are $ 483 , 404 , a
5 . 428 increase . June expenditures were $ 48 , 775 .
Moved by Shipley , second by Williams to approve the June
financial report . Motion carried .
ACTIVITY REPORT
Marilyn Snapp presented the April activities of Convention
Visitor Development . She discussed the Great Race and working
with individual hotels to recruit business specifically for
them .
Moved by Hanna , second by Shipley to approve the Convention
Visitor Director report . Motion carried .
AGENCY REPORT
Susan Stirewalt reported for Blackwood Martin that responses
are down and could be attributed to Midwest Living which was
unusually high last year and AAA Car & Travel which ceased
publication this year . Brochures are printed and have been
delivered . Commissioners were given new brochures . The
agency is finishing placement for 1997 .
Moved by Jerde , second by Shipley to approve the agency
• report . Motion carried .
• OLD BUSINESS :
TOWN CENTER/ EXHIBIT HALL ELECTION
Town Center Rally on July 16 at 10 : 00 a . m . was
discussed . Commissioners were encouraged to attend .
Election issues were discussed . Brochures and posters were
distributed .
NEW BUSINESS :
BLACKWOOD MARTIN CONTRACT RENEWAL
Moved by Shipley , second by Williams to exercise option
to renew contract with Blackwood Martin & Associates for one
additional year for advertising agency services . Motion
carried .
MISCELLANEOUS :
1 . Marilyn Snapp distributed Hunting , Fishing and Camping
guide which is being produced by the Chamber of Commerce .
2 , Mayor Hanna announced that the two RV parks on School
Street were under utilized .
There being no further business , the meeting was adjourned .
Respectfully submitted ,
•
1LAew
Marilyn napp
Director , Convention and Visitor Development
•
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 1995-1997
• 1995 1996 1996 1997 1997
Total Total Change Over Total Change Over
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year
January $ 74,927 $ 76,738 2.42% $ 73,809 -3.82%
February 71 ,046 68,507 -3.57% 73,099 6.70%
March 68,254 72,521 6.25% 76,808 5.91 %
April 73,027 82, 155 12.50% 88,050 7. 17%
May 78,599 78,771 0.22% 872221 10.73%
June 80,875 79,880 -1 .23% 84,417 5.68%
July 80,211 83,337 3.90% 79,784 -4.26%
August 81 ,416 78,651 -3.40% 0
September 80,376 85,514 6.39% 0
October 77,619 80,031 3. 11 % 0
November 91 ,076 89,882 -1 .31 % 0
December 75,490 80, 107 6. 12% 0
• Total $ 932,916 $ 956.093 2.48% $ 563,188 3.93%
HMR Tax Collections By Month
100
80
m 60
ryC
N
O
F
40
20
(
January February March April May June July August September October November December
D 1995 M 1996 1997
•
\HMRTAX
Advertising & Promotion Commission
Financial Report - Expenditures
For the Month Ending July 31 , 1997
• 1997 YTD July
Budget Item Eludget Expenses Remaining_ Expenses
Chamber of Commerce Operations Contract $100,000 $100,000 $0 $25,000
Collection Expense - City of Fayetteville 19,560 115264 81296 11596
Audit Expense 150 150 0
800 Telephone Number (Chamber of Commerce) 10,000 71500 21500 21500
Public Notification (BMA Contract) 227,040 144,448 82,592 12,814
Trolley Operations 40,000 17,664 22,336 3,353
Convention Services 49391 11758 21633 294
Town Center/Exhibit Hall 609 609 0
Brochure Development 50, 157 26,960 23, 197 13,461
Music Festival 21000 2,000 0
Air Museum 40,000 30,000 10,000 10,000
Square Gardens 28,588 241628 31960 31880
Special-Projects
WAAA State H.S. Basketball Tournament 3,000 31000 0
ay. Public Library Genealogical Collection 31 , 175 31 , 175
Fay. Wood Bat Classic 1 ,983 1 ,983 0 1 ,983
Gary Hampton Memorial Inv. Tournament 11999 12999
H .A.W.K.S. Basketball Tournament 21000 20000 0
Holiday Hoops 21 ,500 21 ,500
Joe Martin Memorial Stage Race 3,620 2,566 1 ,054
Northern Tourist Information Center 29, 172 14,586 14,586
TOTAL USES $616944 $3911116 $2252828 $741880
•
W&PEXP97
• ACTIVITY REPORT
August , 1997
INQUIRY RESPONSES
July 97 Tourist - 258 1997 YTD - 2 , 199
July 96 Tourist - 425 1996 YTD - 3 , 464
July 97 Advertising Response - 11053 1997 YTD - 22 , 908
July 96 Advertising Response - 2 , 662 1996 YTD - 33 , 041
July 97 Relocation - 183 1997 YTD - 11345
July 96 Relocation - 326 1996 YTD - 21044
July 1997 Total Inquiries - 11494
July 1996 Total Inquiries - 3 , 413
YTD 1997 Total Inquiries - 26 , 452
YTD 1996 Total Inquiries - 38 , 549
CONVENTION ACTIVITY
Conventions - Arkansas Municipal League
Great Race
• Meetings - Arkansas Festival Association , Little Rock
National Youth Sports Advisory Board
Washington County BAr Association
Credit Professionals
Autumnfest
Miscellaneous - NWA Mall Food Court Grand Opening
National Cemetary Dedication
Free Health Clinic Block Party
U of A Freshman Orientation sessions
Town Center Election
Relations with Hospitality Industry -
Media Relations - John House , Gateway Books
The Daily Commercial - Leesburg , FL
Southern Country Living magazine
HMR COLLECTION COMPARISON
July 1997 : $ 79 , 784 July 1996 : $ 83 , 337
Percent Decrease - 4 . 26 %
YTD 1997 : $ 563 , 188 YTD 1996 : $ 541 , 909
Percent Increase 3 . 938
•
• TOP HMR COLLECTIONS - July
Hilton
Clarion
Chili ' s
Jose ' s
Red Lobster
Applebee ' s
Ryan ' s
A . Q . Chicken
Ozark Brewing Co .
Kirby ' s
E1 Chico
•
•
TOURIST INQUIRY 1997
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT
• AL 3 7 3 4 3 0 4 24
AK 0 0 1 0 0 1 0 2
AZ 2 2 7 4 3 3 1 22
AR 54 66 90 101 69 26 63 469
CA 6 8 9 8 13 6 8 58
CO 2 3 6 0 3 1 4 19
CT 1 2 1 0 1 0 1 6
DE 1 1 0 0 1 0 0 3
DC 0 0 0 1 0 0 1 2
FL 3 5 6 6 9 2 5 36
GA 2 1 2 4 5 2 1 17
HI 1 0 0 0 0 0 0 1
ID 0 2 1 0 0 0 1 4
IL 8 15 57 25 25 12 5 147
IN 2 2 23 23 8 2 5 65
IA 4 9 26 20 8 3 4 74
KS 3 7 18 12 11 1 13 65
KY 0 2 2 4 3 2 6 19
LA 5 14 34 10 11 5 17 96
ME 1 0 1 1 0 0 0 3
MD 1 1 0 2 2 0 0 6
MA 3 2 2 1 1 0 3 12
MI 4 4 25 15 5 0 2 55
MN 4 7 22 10 14 4 7 68
MS 2 1 5 6 1 4 3 22
• MO 10 23 39 38 18 5 16 149
MT 0 0 0 0 0 0 0 0
NE 0 4 1 2 10 0 4 21
NV 1 0 0 0 0 1 0 2
NH 1 1 0 0 0 0 0 2
NJ 1 4 4 2 3 0 0 14
NM 2 4 0 3 2 2 0 13
NY 2 2 10 5 6 0 3 28
NC 2 3 0 2 3 2 0 12
ND 2 2 1 1 1 0 1 8
OH 3 2 8 9 5 3 4 34
OK 12 20 34 27 34 12 14 153
OR 2 0 1 0 0 1 0 4
PA 2 2 5 5 5 0 2 21
PR 0 0 0 0 0 0 0 0
RI 0 1 0 1 0 0 0 2
SC 0 1 1 1 2 3 1 9
SD 1 1 8 1 3 1 2 17
TN 2 6 6 9 3 1 6 33
TX 16 38 51 40 35 20 37 237
UT 1 0 1 0 1 0 0 3
VT 0 0 0 0 0 0 0 0
VA 2 1 6 3 4 1 0 17
WA 0 3 4 1 2 1 3 14
WV 0 0 0 1 0 0 0 1
• WI 4 8 41 10 12 3 7 85
WY 0 0 1 2 0 0 0 3
Can 4 4 2 1 1 0 3 15
FOR 1 0 4 0 0 1 1 7
APO 0 0 0 0 0 0 0 0
Tot . 183 291 569 421 346 131 258 2199
Total 2199
RELOCATION INQUIRY 1997
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT
• AL 0 2 2 3 0 0 0 7
AK 0 1 0 1 0 1 0 3
AZ 9 8 3 5 3 2 11 41
AR 22 26 33 24 22 12 22 161
CA 16 18 16 13 16 9 13 101
CO 7 4 6 7 2 2 2 30
CT 0 1 0 1 1 2 3 8
DE 0 0 0 0 0 0 0 0
DC 0 0 0 0 0 0 0 0
FL 3 8 7 6 6 4 10 44
GA 5 0 2 2 3 0 4 16
HI 1 0 1 0 0 0 2 4
ID 1 3 1 1 0 0 0 6
IL 7 15 19 22 17 9 10 99
IN 6 0 3 6 3 3 7 28
IA 7 1 8 9 4 4 4 37
KS 4 4 8 6 9 5 2 38
KY 4 2 1 2 2 0 0 11
LA 5 2 7 7 4 4 1 30
ME 1 0 0 1 0 0 1 3
MD 0 1 6 1 1 0 1 10
MA 1 1 0 2 1 1 1 7
MI 5 1 3 8 5 0 1 23
MN 5 9 11 11 5 0 4 45
MS 4 0 3 6 2 2 2 19
• MO 12 7 5 11 8 8 5 56
MT 0 0 1 0 0 0 1 2
NE 6 2 2 3 2 1 4 20
NV 1 2 2 2 1 1 1 10
NH 0 0 0 1 0 0 0 1
NJ 5 2 1 1 1 1 1 12
NM 3 3 2 2 4 3 0 17
NY 1 2 2 5 4 0 3 17
NC 6 2 0 3 4 4 4 23
ND 1 1 1 2 0 0 0 5
OH 5 4 5 2 0 3 0 19
OK 8 5 4 10 20 4 13 64
OR 3 3 2 1 2 3 4 18
PA 1 4 2 1 2 2 1 13
PR 0 0 0 0 1 0 0 1
RI 0 0 0 0 0 0 0 0
SC 2 0 1 2 1 2 4 12
SD 4 1 2 1 1 0 2 11
TN 2 3 3 4 6 1 5 24
TX 17 26 25 28 15 13 25 149
UT 2 0 1 2 3 0 0 8
VT 0 0 0 0 0 0 0 0
VA 2 3 7 2 3 1 1 19
WA 2 7 4 2 1 0 2 18
WV 1 1 0 1 1 0 0 4
• WI 3 3 9 14 3 3 5 40
WY 1 0 2 0 0 0 0 3
CAN 0 0 1 0 0 0 0 1
APO 1 0 1 0 2 1 1 6
FOR 0 0 1 0 0 0 1
202 188 226 244 191 111 183 1345
ADVERTISING INQUIRY 1997
July 31 , 1997
• JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Tourist
AAA
AT
BH 479 1439 684 470 160 3232
CL 39 26 6 71
D
FC 76 711 832 364 230 40 2253
H&A 158 280 194 632
ML 87 73 832 1019 816 499 293 3619
ANI 1371 717 62 41 2191
NTG 102 63 425 442 231 328 106 1697
OU 10 5 15
SL 55 42 559 209 251 300 129 1545
TM 11 19 88 134 188 162 33 635
TA 240 332 119 405 98 1194
OK
USA 89 1241 1116 2446
V 21 54 75
VG 18 756 1986 407 3167
VUS 14 14
Newspaper
ADG
SNL
• OKT 40 43 83
Group Travel
TDM
ABA
BY 4 4
NTA
GTL
MM
CS
SM 1 1 3 5
TW 3 3 16 8 30
343 361 4835 7129 6019 3168 1053 22908
AAA AAA Car ANI - Arkansas Nwspr TDM-TM Direct Mail
AT- AR Tour Guide ADG- AR Democrat Gaz ABA-ABA Destinatns
BH- Better Homes SNL- Springfield News BY- Byways
CL- Country Living TW- Tulsa World NTA- NTA Courier
D- D Magazine TMG- Travel Mktg G GTL- Grp Travel Ledr
FC- Family Circle MM- Motorcoach Mkt
H&A-Home & Away CS- Convention So .
ML- Midwest Living SM- Successful Mtg ,
NI - Newspaper Insert ( State ) TW- Travel Weekly
NTG- NATA Tour Guide
OK - Oklahoma Today
OU - Outside
• SL- Southern Living
TA- Travel America
TM- Texas Monthly
USA- USA Weekend
V- Vacation VG- Vacation Guide
VUS- Vista USA
Advertising Inquiry by State
JULY 1997
BH FC H&A ML NTG SL TM TA TOT
AL 2 1 0 1 0 8 0 3 15
AK 1 0 0 0 0 0 0 0 1
• AZ 2 0 0 2 2 0 0 3 9
AR 7 1 0 3 13 8 0 3 35
CA 9 1 1 2 7 1 0 4 25
CO 4 0 1 0 2 0 2 0 9
CT 2 1 0 0 0 0 0 3 6
DE 0 0 0 0 0 0 0 0 0
DC 1 0 0 0 0 0 0 0 1
FL 5 0 0 4 4 8 0 4 25
GA 4 0 0 0 1 5 0 4 14
HI 2 0 0 0 1 1 0 1 5
ID 1 0 0 0 2 0 0 0 3
IL 6 3 21 76 5 3 0 9 123
IN 9 0 24 25 0 2 0 3 63
IA 2 0 36 20 5 0 0 2 65
KS 2 1 0 18 2 2 0 2 27
KY 3 1 8 2 1 0 0 3 18
LA 6 0 0 0 10 19 1 3 39
ME 0 1 0 0 0 0 0 1 2
MD 2 0 0 0 0 1 0 2 5
MA 2 0 0 0 0 0 0 1 3
MI 7 2 0 13 1 2 0 2 27
MN 2 0 14 15 2 0 0 0 33
MS 0 1 0 0 0 12 0 1 14
MO 9 1 1 32 6 2 0 4 55
MT 0 0 0 0 0 0 0 0 0
NE 1 0 6 14 2 1 0 0 24
• NV 0 0 0 0 0 1 1 1 3
NH 0 0 0 0 0 0 0 0 0
NJ 3 1 0 0 1 1 0 0 6
NM 0 0 0 2 0 0 0 1 3
NY 8 5 1 3 1 1 2 3 24
NC 2 0 0 0 1 2 0 3 8
ND 0 0 0 5 0 0 0 2 7
OH 6 1 30 20 1 1 0 0 59
OK 4 0 22 1 4 3 1 3 38
OR 2 2 0 3 0 0 0 1 8
PA 8 3 0 3 3 2 1 2 22
PR 0 1 0 0 1 0 0 0 2
RI 0 2 0 0 0 0 0 0 2
Sc 2 1 0 0 1 4 0 2 10
SD 0 0 1 1 0 2 0 1 5
TN 2 1 0 0 4 11 0 6 24
TX 14 3 0 5 18 24 21 10 95
UT 0 2 0 0 0 0 2 0 4
VT 0 0 0 0 0 0 0 1 1
VA 6 1 0 1 2 1 0 1 12
WA 6 2 0 0 0 0 0 1 9
WV 3 0 0 0 0 1 0 0 4
WI 3 1 28 22 2 0 1 1 58
WY 0 0 0 0 1 0 0 0 1
CA 0 0 0 0 0 0 0 0 0
• AP 0 0 0 0 0 0 1 0 1
FO 0 0 0 0 0 0 0 1 1
160 40 194 293 106 129 33 98
TOTAL 1053
• APPLICATION TO FAYETTEVILLE ADVERTISING & PROMOTION COMMISSION
I . Washington County Historical Society Tax ID # 71-0400895
2. Ann Sugg; 118 East Dickson St.; Fayetteville, AR 72701 (501) 521-2020
3. Living History Tour Brochures for Headquarters House and Archibald Yell Law Office
4. September 1997 through August 1998 approximately
S. 118 East Dickson St. Fayetteville
6. We are very grateful that A & P. has helped us with the printing of these brochures for several
years. The cost may be a little higher this year, as we want to change the text and pictures to
depict our popular new Living History Presentation. We need to get 5,000 brochures, as that is a
year's supply.
7. We have visitors from all over the United States and expect to attract at least 5,000 this coming
year. For the past year it has been about 3,000.
8. Yes, it epitomizes the history of Fayetteville and Washington County, representing Territorial
Days up to the Civil War,
9. The brochures will be distributed to Tourist Information centers around the state, provided to the
Fayetteville Chamber of Commerce, placed in hotels etc.
• 10. NA
11 . NA
12. Actual cost, up to $2,000.
13.
•
' i• , . . ' : i yr . xi i
• is
•
QUELL & ALLRED, CERTIFIED PUBLIC ACCOUNTANTS
• WASHINGTON COUNTY HISTORICAL SOCIETY INC
FAYETTEVILLE ARKANSAS
BALANCESHEET
SEPTEMBER 30, 1996
ASSETS
Current assets - $ 17 594
Cash and cash equivalents 2,968
Accounts receivable
Prepaid insurance —792
Total current assets 21 ,354
Equipment - Note 2 $ 29966
Accumulated depreciation (518)
• Net equipment 2,448
Collections of historical property - Note 4 $
2$ 3 . 802
s:
LIABILITIES AND FUND BALANCE
Current liabilities -
Accounts payable $ 32231
Property taxes payable 1 ,017
Note payable - Note 3 5 .000
Total current liabilities $ 9 .248
Fund balance -
Unrestricted 14 554
2$ 3 . 802
• The accompanying notes are an integral part of the financial statements.
- 2 .
DUELL & ALLRED, CERTIFIED PUBLIC ACCOUNTANTS
• WASHINGTON COUNTY HISTORICAL SOCIETY. INC.
FAYETTEVILLE, ARKANSAS
STATEMENT OF ACTIVITY
FOR THE YEAR ENDED SEPTEMBER 30, 1996
Support and revenue -
Donations $ 61264
Grant 81350
Memberships 109524
Special events (11088)
Merchandise and publication sales 69795
Investment, rents, and other revenue 15 .547
Total support and revenue 46,392
Expenses -
Program -
Maintenance of Headquarters House $ 17,290
Maintenance of Ridge House 9,562
Cost of merchandise and publications 89190
• Other program services 259
Supporting services -
Office expenses 17914
Depreciation 374
Interest expense 480
Postage 11340
Taxes 19435
Professional services 695
Salaries 53320
Telephone 980
Total expenses 47, 839
Excess (deficiency) of support and revenue over expenses $ ( 11447)
Fund balance - beginning of year 16.001
Fund balance - end of year 14 554
• The accompany notes are an integral part of the financial statements.
- 3
QUELL & ALLRED, CERTIFIED PUBLIC ACCOUNTANTS
WASHINGTON COUNTY HISTORICAL SOCIETY. INC.
• FAYETTEVILLE ARKANSAS
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED SEPTEMBER 30. 1996
Increase (Decrease) in Cash and Cash Equivalents
Cash flows from operating activities:
Excess (deficiency) of support and
revenue over expenses $ (19447)
Adjustments to reconcile excess support
over expenses to net cash provided
by operating activities:
Depreciation $ 374
(Increase) decrease in current assets:
Account receivable (21968)
Prepaid insurance (76)
Increase (decrease) in current liabilities:
Accounts payable 395
Taxes payable 11005
Note payable ( 1 .000)
Total adjustments (2 .270)
• Net cash used by operating activities $ (3 ,717)
Cash flows from investing activities:
Payments for purchases of equipment $ ( 5533)
Net cash used by investing activities (953)
Cash flows from financing activities:
None
Net increase in cash and cash equivalents $ (41670)
Cash and cash equivalents - beginning of year 22 .264
Cash and cash equivalents - end of year 1$ 7,594
Supplemental Disclosure of Cash Flow Information
Cash paid during the year for interest $ 480
Supplemental Disclosure of Noncash Investing and Financing Activities
None
Disclosure of Accounting Policy
For purposes of the statement of cash flows, the Organization considers all highly liquid debt
instruments purchased with a maturity of three months or less to be cash equivalents.
• The accompanying notes are an integral part of the financial statements.
- 4 -
• OUELL & ALLREO, CERTIFIED PUBLIC ACCOUNTANTS
• Note 2. Depreciation charged to operations for the year ended September 30, 1996 was
$374. The estimated lives of assets used to compute depreciation were as follows:
Furniture and fixtures 7- 10 years
Machinery and equipment 5- 10 years
Note 3. The note payable to Fayetteville Restoration, Inc. is payable on November 20,
1996. The note provides for interest at 8 % per annum to be paid annually. If
the full amount of the note is not paid at the maturity date, a minimum payment
may be remitted and new note written for one year. The note is unsecured.
Note 4. In conformity with the practice followed by many organizations of this nature,
historical real estate and collections of historical personal property are not included
in the balance sheet.
The value of the objecis acquired by gift for which the Organization can make a
• reasonable estimate is reported as gifts in the statement of activity. There are none
reported in the year ended September 30, 1996.
The cost of items purchased together with value of items acquired by gift, less the
proceeds from deaccessions of items, is reported as a separate program expense.
During the year ended September 30, 1996, there were no purchases of such items
and there were no proceeds from deaccessions.
The significant items held by the Organization at September 30, 1996 are presented
as follows:
Cost or
Estimated
Value at
Description Acquisition
Ridgehouse $ 124 ,606
Headquarters House 90,000
Archibald Yell Law Office No established value
• - 6 -
• DUELL & ALLRED, CERTIFIED PUBLIC ACCOUNTANTS
• WASHINGTON COUNTY HISTORICAL SOCIETY. INC.
FAYETTEVILLE, ARKANSAS
NOTES TO FINANCIAL STATEMENTS
SEPTEMBER 30, 1996
Note 1. Summary of Significant Accounting Policies
Washington County Historical Society, Inc. is a not-for-profit organization
exempt from income tax under section 501 (C)(3) of the Internal Revenue Code.
The Organization exists to determine, preserve, and disseminate knowledge and
information about the history of Washington County.
The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of contingent
• assets and liabilities at the date of the financial statements and the reported amounts
of revenues and expenses during the reporting period . Actual results could differ
from those estimates.
The financial statements of the organization are presented on the accrual basis of
accounting .
The real estate of the organization is held for the purpose of preservation as part of
the historical record and as such is not subject to the principle of depreciation .
Equipment is stated at cost. Depreciation is provided on the straight-line basis over
the estimated useful lives of the assets.
The Organization expenses its nondirect response advertising costs as they are
incurred. Total advertising costs charged to expense for the year ended September
30, 1996 was $690.
• . 5 -
City of Fayetteville - Trolley Operation
Regular Route
•
1996 Activity 1997 Activity
Average Average
Trip Days of Trips Per Trip Days of Trips Per
Month Count Operation Day_ Count Operation Day
Jan. 963 19.50 49.38 891 21 .50 41 .44
Feb. 11010 22.50 44.89 1 ,029 22.00 46.77
March 931 22.50 41 .38 11191 23.50 50.68
April 11045 24.50 42.65 1 ,097 24.00 45.71
May 11056 24.00 44.00 11131 23.50 48. 13
June 11149 23.00 49.96 11327 23.00 57.70
July 1 ,218 24.00 50.75
Aug. 1 ,270 24.50 51 .84
Sept. 11113 21 .50 51 .77
Oct. 11065 25.00 42.60
Nov. 891 21 .00 42.43
Dec. 922 22.00 41 .91
12,633 274.00 46. 13 6,666 137.50 48.40
Average Trips Per Dayl
80
60
40
20
0
Jan. March May Juty Sept. Nov.
Feb. April June Aug. Oct. Dec.
❑ 1996 X1997
Trip
Summa_ry_of Other Trolley Trips-(June, 1997) Count
Allyson Weiss (Wedding Reception) 34
City of Fayetteville, Drake Field Charter 20
• TOTAL - OTHER TROLLEY TRIPS 54
\TROLLEY