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Home My WebLink About1997-07-14 - Agendas - Final MEETING NOTICE The Advertising and Promotion Commission will meet on Monday , July 14 , 1997 at 2 : 00 p . m . at the Chamber of Commerce , ADVERTISING AND PROMOTION COMMISSION July 14 , 1997 2 : 00 p . m . Chamber of Commerce I . Call to Order II . Reports A . Approval of Minutes for June 9 meeting B . Financial - Ben Mayes C . Convention and Visitor Activity - Marilyn Snapp D . Blackwood /Martin Agency Report - Susan Stirewalt III . Old Business • A . Exhibit Hall /Town Center Election - August 5 1 . Town Center Rally - July 16 - 10 : 00 a . m . IV . New Business A . Exercise option to renew contract with Blackwood Martin for 1 year V . Miscellaneous VI . Adjourn Informational Items - Trolley Operations Report Joe Martin Memorial Bike Race correspondence Prettiest Painted Places correspondence • • GROUP : ADVERTISING & PROMOTION COMMISSION DATE : June 9 , 1997 PRESENT : Curtis Shipley Brian Swain Alex Jerde Susan Stirewalt Fred Hanna Richard Alderman Carl Maguire Steve Ward Joe Fennel Marilyn Snapp Kit Williams ABSENT : Jim Waselues CALL TO ORDER : The meeting was called to order by Joe Fennel at 2 : 00 p . m . at the Chamber of Commerce office . MONTHLY REPORTS : MINUTES It was moved by Shipley , second by Jerde to approve the minutes of the May 12 meeting . Motion carried . FINANCIAL Brian Swain presented the financial report for May . The HMR collections were $ 87 , 221 , an increase of 10 . 7 % over May 1996 • collections . Total collections year to date are $ 399 , 191 , a 5 . 48 increase . May expenditures were $ 38 , 870 . Moved by Shipley , second by Williams to approve the May financial report . Motion carried . ACTIVITY REPORT Marilyn Snapp presented the April activities of Convention Visitor Development . She discussed the Little Rock Sales Blitz by 11 Fayetteville people , the State Special Olympics games , and the Wal -Mart Shareholders meeting . Moved by Shipley , second by Hanna to approve the Convention Visitor Director report . Motion carried . AGENCY REPORT Susan Stirewalt recapped the advertising responses received this year . Handout is attached to June agenda . Boards were presented with 1997 ads . She showed new brochures which are scheduled to be delivered the last week in June . Moved by Hanna , second by Williams to approve the agency report . Motion carried . • OLD BUSINESS : TOWN CENTER/ EXHIBIT HALL ELECTION The election on the Town Center / Exhibit Hall has been • set for August 5 . Hanna said A & P Commission and citizens need to be very active in campaigning for the election to sell bonds on the Town Center . He said this is the first real capital improvement for downtown since the C . C . E . Fennel said stressed the need to put the pros for the project together and get it out to the people . Alderman pointed out that the editorials had been fairly accurate so far . Williams emphasized the need to tell the simple truth and just the facts of NO NEW TAX . Shipley noted that this project lost a good friend over the weekend , the death of Garland Melton , Jr . Alderman will try to get a video from the American Institute of Architects showing case histories of 3 towns which brought downtown back to life after the construction of civic facilities . Commissioners were urged to be prepared to get active speaking to groups regarding the election . NEW BUSINESS : None • MISCELLANEOUS : 1 . Williams attended AirFest at the Air Museum . Reported that the event went well and they had good weather . There being no further business , the meeting was adjourned . Respectfully submitted , Marilyn Snapp Director , Convention and Visitor Development • City of Fayetteville, Arkansas Monthly HMR Tax Collections 1995-1997 • 1995 1996 1996 1997 1997 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 74,927 $ 76,738 2.42% $ 73,809 -3.82% February 71 ,046 68,507 -3.57% 73,099 6.70% March 68,254 722521 6.25% 76,808 5.91 % April 73,027 82, 155 12.50% 88,050 7. 17% May 78,599 78,771 0.22% 87,221 10.73% June 80,875 79,880 -1 .23% 84,417 5.68% July 80,211 83,337 3.90% 0 August 81 ,416 78,651 -3.40% 0 September 80,376 85,514 6.39% 0 October 77,619 80,031 3. 11 % 0 November 91 ,076 89,882 -1 .31 % 0 December 75,490 80, 107 6. 12% 0 • Total $ 932,916 $ 956,093 2.48% $ 483,404 5.42% HMR Tax Collections By Month 100 e0 J v 60 ; 40 J 20 0 January February March April May June July August September October November December O 1995 00 1996 D 1997 • \HMRTAX Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending June 30, 1997 • 1997 YTD June Budget Item Budget Expenses Remaining Expenses Chamber of Commerce Operations Contract $100,000 $75,000 $25,000 Collection Expense - City of Fayetteville 19,560 99668 91892 1 ,688 Audit Expense 150 150 0 800 Telephone Number (Chamber of Commerce) 10,000 5,000 51000 Public Notification (BMA Contract) 227,040 131 ,634 95,406 33,948 Trolley Operations 40,000 14, 139 259861 21687 Convention Services 4,391 1 ,464 2,927 Town Center/Exhibit Hall 609 609 0 Brochure Development 50, 157 13,499 36,658 60763 Music Festival 2,000 2,000 0 Air Museum 40,000 20,000 209000 Square Gardens 28,588 20,748 71840 1 , 122 Special-Projects AAAA State H .S. Basketball Tournament 31000 3,000 0 *ay. Public Library Genealogical Collection 31 , 175 31 , 175 Fay. Wood Bat Classic 11983 1 ,983 Gary Hampton Memorial Inv. Tournament 1 ,999 11999 H.A.W. K.S. Basketball Tournament 21000 21000 0 Holiday Hoops 21 ,500 21 ,500 Joe Martin Memorial Stage Race 31620 21566 19054 2 ,566 Northern Tourist Information Center 290172 14,586 14,586 TOTAL USES $616,944 $316,063 $300,881 148,775 • \A&PEXP97 • ACTIVITY REPORT June , 1997 INQUIRY RESPONSES June 97 Tourist - 131 1997 YTD - 11941 June 96 Tourist - 381 1996 YTD - 31039 June 97 Advertising Response - 3 , 168 1997 YTD - 21 , 855 June 96 Advertising Response - 5 , 245 1996 YTD - 30 , 379 May 97 Relocation - 111 1997 YTD - 11162 May 96 Relocation - 214 1996 YTD - 11718 June 1997 Total Inquiries - 3 , 410 June 1996 Total Inquiries - 51840 YTD 1997 Total Inquiries - 24 , 958 YTD 1996 Total Inquiries - 35 , 136 CONVENTION ACTIVITY Conventions - Arkansas Municipal League Great Race . Meetings - Arkansas Festival Association , Little Rock National Youth Sports Advisory Board Washington County BAr Association Credit Professionals Autumnfest Miscellaneous - NWA Mall Food Court Grand Opening National Cemetary Dedication Free Health Clinic Block Party U of A Freshman Orientation sessions Town Center Election Relations with Hospitality Industry - Media Relations - John House , Gateway Books The Daily Commercial - Leesburg , FL Southern Country Living magazine HMR COLLECTION COMPARISON June 1997 : $ 84 , 417 June 1996 : $ 79 , 880 Percent Increase 5 . 688 YTD 1997 : $ 483 , 404 YTD 1996 : $ 458 , 572 Percent Increase 5 . 42 % • • TOP HMR COLLECTIONS - June Hilton Clarion Jose ' s Chili ' s Red Lobster Ryan ' s Ozark Brewing Co . Applebee ' s A . Q . Chicken Kirby ' s McDonald ' s 50 ' s E1 Chico • • ADVERTISING INQUIRY 1997 June 30 , 1997 . JAN FEB MAR AP MAY JUN AUG SEP OCT NOV DEC TOTAL Tourist AAA AT BH 479 1439 684 470 3072 CL 39 26 6 71 D FC 76 711 832 364 230 2213 H&A 158 280 438 ML 87 73 832 1019 816 499 3326 ANI 1371 717 62 41 2191 NTG 102 63 425 442 231 328 1591 OU 10 5 15 SL 55 42 559 209 251 300 1416 TM 11 19 88 134 188 162 602 TA 240 332 119 405 1096 OK USA 89 1241 1116 2446 V 21 54 75 VG 18 756 1986 407 3167 VUS 14 14 Newspaper ADGI SNL OKT 40 43 83 Group Travel TDM ABA BY 4 4 NTA GTL MM CS SM 1 1 3 5 TW 3 3 16 8 30 343 361 4835 7129 6019 3168 21855 AAA AAA Car ANI - Arkansas Nwspr TDM-TM Direct Mail AT- AR Tour Guide ADG- AR Democrat Gaz ABA-ABA Destinatns BH- Better Homes SNL- Springfield News BY- ByWays CL- Country Living TW- Tulsa World NTA- NTA Courier D- D Magazine TMG- Travel Mktg G GTL- Grp Travel Ledr FC- Family Circle MM- Motorcoach Mkt HSA-Home & Away CS- Convention So . ML- Midwest Living SM- Successful Mtg . NI - Newspaper Insert ( State ) TW- Travel Weekly NTG- NATA Tour Guide OK - Oklahoma Today OU - Outside SL- Southern Living • TA- Travel America TM- Texas Monthly USA- USA Weekend V- Vacation VG- Vacation Guide VUS- Vista USA Advertising Inquiry by State JUNE 1997 BH FC H&A ML VG NTG OT SL ANI SM TM TA TOT AL 13 3 0 0 0 4 0 16 0 0 7 43 AK 4 0 1 0 0 1 0 1 0 0 2 9 AZ 10 4 0 4 0 3 0 2 1 0 7 31 • AR 17 3 1 2 1 36 0 14 13 1 5 93 CA 35 11 0 6 1 27 1 6 1 2 43 133 CO 5 4 1 2 0 5 0 2 0 1 3 23 CT 1 3 0 0 0 5 0 0 0 0 4 13 DE 0 1 0 0 0 0 0 0 0 0 0 1 DC 2 0 0 0 0 0 0 1 0 0 0 3 FL 26 13 0 7 1 12 3 18 1 1 2 26 110 GA 4 4 0 0 0 7 1 21 0 3 6 46 HI 0 1 0 0 0 0 0 1 0 0 0 2 ID 0 2 1 1 0 2 0 0 0 0 2 10 IL 29 12 9 104 120 18 1 8 2 1 21 325 IN 17 8 11 56 66 1 0 2 0 1 20 182 IA 10 1 53 42 61 7 0 0 0 0 9 183 KS 6 7 13 23 0 7 0 3 0 1 5 65 KY 7 1 15 7 0 3 0 5 0 0 6 44 LA 6 9 0 1 0 20 0 30 2 4 24 96 ME 1 1 0 0 0 0 0 0 0 0 1 3 MD 5 5 0 1 0 2 0 5 0 1 1 4 24 MA 5 4 0 1 0 0 1 0 0 1 2 14 MI 26 8 0 38 40 9 0 2 0 1 13 137 MN 10 2 49 30 21 5 0 1 0 0 9 127 MS 6 4 0 0 0 6 0 17 1 0 4 38 MO 20 9 2 41 51 17 1 5 1 3 16 166 MT 0 1 0 0 0 1 0 0 0 0 1 3 NE 2 2 3 15 0 3 0 1 0 1 3 30 • NV 3 1 0 0 0 0 0 1 0 3 0 8 NH 1 2 0 1 0 1 0 1 0 0 1 7 NJ 12 5 0 2 0 4 0 2 0 3 10 38 NM 4 2 1 0 0 0 0 1 0 1 1 10 NY 20 14 0 1 0 7 1 2 0 4 23 72 NC 13 7 0 1 0 3 0 15 0 0 2 41 ND 0 0 1 3 0 1 0 1 0 1 1 8 OH 22 7 67 33 5 5 1 4 0 0 10 154 OK 8 8 29 0 0 14 26 10 7 1 4 6 111 OR 5 3 0 3 0 4 1 1 0 1 3 21 PA 16 13 0 2 0 9 0 2 0 3 18 63 PR 1 0 0 0 0 0 0 0 0 0 0 1 RI 4 0 0 1 0 0 0 1 0 0 2 8 Sc 3 5 0 0 0 1 0 5 0 0 3 17 SO 4 0 1 6 0 3 0 0 0 0 0 14 TN 15 2 0 4 0 4 0 29 2 0 11 67 TX 36 24 2 6 2 61 6 48 8 112 34 339 UT 3 0 0 2 0 0 0 1 0 1 1 8 VT 1 0 0 1 0 0 0 0 0 0 1 3 VA 11 2 0 0 0 1 0 9 0 3 8 34 WA 7 2 0 2 0 0 0 1 0 0 6 18 WV 2 3 0 0 0 0 0 2 0 0 1 8 WI 8 7 20 49 38 8 0 0 1 0 19 150 WY 0 0 0 0 0 0 0 1 0 0 0 1 CA 1 0 0 0 0 0 0 0 0 1 AP 0 0 0 0 2 1 2 0 5 • FO 3 1 0 1 0 0 0 1 1 7 470 230 280 499 407 328 43 300 41 3 162 405 TOTAL 3168 TOURIST INQUIRY 1997 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT • AL 3 7 3 4 3 0 20 AK 0 0 1 0 0 1 2 AZ 2 2 7 4 3 3 21 AR 54 66 90 101 69 26 406 CA 6 8 9 8 13 6 50 CO 2 3 6 0 3 1 15 CT 1 2 1 0 1 0 5 DE 1 1 0 0 1 0 3 DC 0 0 0 1 0 0 1 FL 3 5 6 6 9 2 31 GA 2 1 2 4 5 2 16 HI 1 0 0 0 0 0 1 ID 0 2 1 0 0 0 3 IL 8 15 57 25 25 12 142 IN 2 2 23 23 8 2 60 IA 4 9 26 20 8 3 70 KS 3 7 18 12 11 1 52 KY 0 2 2 4 3 2 13 LA 5 14 34 10 11 5 79 ME 1 0 1 1 0 0 3 MD 1 1 0 2 2 0 6 MA 3 2 2 1 1 0 9 MI 4 4 25 15 5 0 53 MN 4 7 22 10 14 4 61 MS 2 1 5 6 1 4 19 • MO 10 23 39 38 18 5 133 MT 0 0 0 0 0 0 0 NE 0 4 1 2 10 0 17 NV 1 0 0 0 0 1 2 NH 1 1 0 0 0 0 2 NJ 1 4 4 2 3 0 14 NM 2 4 0 3 2 2 13 NY 2 2 10 5 6 0 25 NC 2 3 0 2 3 2 12 ND 2 2 1 1 1 0 7 OH 3 2 8 9 5 3 30 OK 12 20 34 27 34 12 139 OR 2 0 1 0 0 1 4 PA 2 2 5 5 5 0 19 PR 0 0 0 0 0 0 0 RI 0 1 0 1 0 0 2 SC 0 1 1 1 2 3 8 SD 1 1 8 1 3 1 15 TN 2 6 6 9 3 1 27 TX 16 38 51 40 35 20 200 UT 1 0 1 0 1 0 3 VT 0 0 0 0 0 0 0 VA 2 1 6 3 4 1' 17 WA 0 3 4 1 2 1 11 WV 0 0 0 1 0 0 1 WI 4 8 41 10 12 3 78 • WY 0 0 1 2 0 0 3 Can 4 4 2 1 1 0 12 FOR 1 0 4 0 0 1 6 APO 0 0 0 0 0 0 0 Tot . 183 291 569 421 346 131 1941 Total 1941 RELOCATION INQUIRY 1997 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT • AL 0 2 2 3 0 0 7 AK 0 1 0 1 0 1 3 AZ 9 8 3 5 3 2 30 AR 22 26 33 24 22 12 139 CA 16 18 16 13 16 9 88 CO 7 4 6 7 2 2 28 CT 0 1 0 1 1 2 5 DE 0 0 0 0 0 0 0 DC 0 0 0 0 0 0 0 FL 3 8 7 6 6 4 34 GA 5 0 2 2 3 0 12 HI 1 0 1 0 0 0 2 ID 1 3 1 1 0 0 6 IL 7 15 19 22 17 9 89 IN 6 0 3 6 3 3 21 IA 7 1 8 9 4 4 33 KS 4 4 8 6 9 5 36 KY 4 2 1 2 2 0 11 LA 5 2 7 7 4 4 29 ME 1 0 0 1 0 0 2 MD 0 1 6 1 1 0 9 MA 1 1 0 2 1 1 6 MI 5 1 3 8 5 0 22 MN 5 9 11 11 5 0 41 MS 4 0 3 6 2 2 17 • MO 12 7 5 11 8 8 51 MT 0 0 1 0 0 0 1 NE 6 2 2 3 2 1 16 NV 1 2 2 2 1 1 9 NH 0 0 0 1 0 0 1 NJ 5 2 1 1 1 1 11 NM 3 3 2 2 4 3 17 NY 1 2 2 5 4 0 14 NC 6 2 0 3 4 4 19 ND 1 1 1 2 0 0 5 OH 5 4 5 2 0 3 19 OK 8 5 4 10 20 4 51 OR 3 3 2 1 2 3 14 PA 1 4 2 1 2 2 12 PR 0 0 0 0 1 0 1 RI 0 0 0 0 0 0 0 Sc 2 0 1 2 1 2 8 SD 4 1 2 1 1 0 9 TN 2 3 3 4 6 1 19 TX 17 26 25 28 15 13 124 UT 2 0 1 2 3 0 8 VT 0 0 0 0 0 0 0 VA 2 3 7 2 3 1 18 WA 2 7 4 2 1 0 16 WV 1 1 0 1 1 0 4 WI 3 3 9 14 3 3 35 • WY 1 0 2 0 0 0 3 CAN 0 0 1 0 0 0 1 APO 1 0 1 0 2 1 5 FOR 0 0 1 0 0 0 1 202 188 226 244 191 111 1162 • AGREEMENT TO EXERCISE THE OPTION TO RENEW THE AGREEMENT BETWEEN THE ADVERTISING AND PROMOTION COMMISSION OF FAYETTEVILLE , ARKANSAS AND BLACKWOOD/MARTIN & ASSOCIATES , INC . WHEREAS , the Agreement made and entered into between the Advertising and Promotion Commission of Fayetteville , Arkansas , hereinafter called " Client " and the Blackwood/Martin & Associates , Inc . , hereinafter called " Agency " , attached hereto provides that the contract is for a period of one year beginning July 1 , 1995 , and that the Client shall have the option to renew the contract under the same terms and conditions for two additional one year periods ; and • WHEREAS , the Client wishes to exercise said options and extend the term of said agreement for an additional one year period . NOW , THEREFORE , IN CONSIDERATION OF THE COVENANTS AND CONDITIONS stated herein , and in consideration of the mutual benefits which will accrue to each of the parties hereof , the parties have agreed and do hereby agree as follows : 1 . 0 Renewal , The Client hereby exercises the option of renewal contained in the Agreement between the Client and the Agency attached hereto for a one ( 1 ) year period commencing on the 1st day of July 1997 and terminating on June 30 , 1998 , 2 . 0 Re-adoption of terms of agreement . The Agreement between the Client and the Agency attached hereto is hereby • re- adopted and agreed to by the parties and is attached • hereto and made a part hereof as if set forth herein , word for word . WITNESS OUR HANDS on the day of , 1997 , at Fayetteville , Arkansas . ADVERTISING & PROMOTION COMMISSION Chairman BLACKWOOD/MARTIN & ASSOCIATES , INC . President • ATTEST : Director , Convention and Visitor Development Fayetteville Chamber of Commerce • City of Fayetteville - Trolley Operation Regular Route • 1996 Activity 1997 Activity Average Average Trip Days of Trips Per Trip Days of Trips Per Month Count Operation Day Count Operation Day Jan. 963 19.50 49.38 891 21 .50 41 .44 Feb. 11010 22.50 44.89 11029 22.00 46. 77 March 931 22.50 41 . 38 11191 23.50 50.68 April 11045 24.50 42.65 11097 24.00 45.71 May 1 ,056 24.00 44.00 1 , 131 23.50 48. 13 June 1 , 149 23.00 49.96 July 10218 24.00 50.75 Aug. 1 ,270 24.50 51 .84 Sept. 1 , 113 21 .50 51 .77 Oct. 1 ,065 25.00 42.60 Nov. 891 21 .00 42.43 Dec. 922 22.00 . 41 .91 12,633 274.00 46. 13 5 3, 39 114.50 46.55 Average Trips Per Dayl s0 40 20 o 11 it it 11 ; Jan. March May July Sept. Nov. Feb. April June Aug. Oct. Dec. ❑ 1996 61997 Trip Summary ofOther Trolley Trips_(May, 19.9 Count Washington Elementary School 60 Johnson Wedding Party 23 • TOTAL - OTHER TROLLEY TRIPS 83 \TROLLEY 01M ■ mm 0 ON To: Chamber of Commerce Attn: Marilyn Snap From: Pat Zimmerman, Fayetteville Wheelmen Cycling Club Date: June 11 , 1997 cc: Ben Thigpen Re: Joe Martin Memorial Stage Race Dear Marilyn, . , - : • The Fayetteville Wheelmen Cycling Team would like to express our sincere appreciation for your efforts with the Joe Martin Memorial Bicycle Race this year. With your help we were able to contribute over $2,000 to the American Cancer Society while hosting a quality event that brought over two hundred participants to the area. We very much appreciate your support and realize that we could not have had the same successful event without the help of the Chamber. We appreciate your commitment to stand behind us in our efforts to raise money for the American Cancer Society as well as your support for bicycle racing at the grass roots level. Once again, thank you. We look forward to working with you on next year's Joe Martin Memorial Stage Race. If needed for tax purposes, the Team's EIN # is 71 -07-0751265. If there is additional information we can provide, we will be happy to work with you in any way possilble. f Sincer Patri� . Zimme W TYSON RACING • 1056 BONNIE LANE • FAYETTEVILLE, AR 72703 A UNITED STATES CYCLING FEDERATION SANCTIONED RACING TEAM gredltesl Painted • places June 25, 1997 in Jqmerica Marilyn Johnson Snapp Director Fayetteville Chamber of Commerce 123 West Mountain Fayetteville, AR 72702-4216 Dear Marilyn: The panel of judges in the Prettiest Painted Places in America competition has completed its review of nominated communities and we're sorry to inform you that the place you nominated -- although a wonderful entry -- was not selected as a finalist. Despite the fact that this was the first Prettiest Painted Places competition, the field of entries was remarkably strong and impressive. After the first few hours of work, one of the judges commented that "America really is a spectacular country. It's a shame that all of the • towns can't win, because they are all so beautiful." His remark sums up the sentiments of all of US. Should we conduct a similar competition in the future, we hope that you will enter again. Some of the judges' decisions were very close calls that were heavily debated; the next time around may produce a different result for your Painted Place. As for now, we are sure that it is difficult to receive this letter. But please know that it also was difficult for us to eliminate your place from consideration. Thank you again for your time, effort and interest. It was a pleasure reviewing your materials. (If you requested return of your photographs, we' ll do so shortly.) We wish you all the best in the future. Very truly yours, i 0John Stau Director P..S. The judges asked that we make mention of the fact that the Southeast Region was especially competitive, with an abundance of outstanding entries. • in, Anality Institute 0 PO Bu. 40119 p ilade/ PA Igl pb_ 0119 ... .e °,ntgn°\.t+ om