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Home My WebLink About1997-06-09 - Agendas - Final MEETING NOTICE The Advertising and Promotion Commission will meet on Monday , June 9 , 1997 at 2 : 00 p . m . at the Chamber of Commerce . ADVERTISING AND PROMOTION COMMISSION June 9 , 1997 2 : 00 p . m . Chamber of Commerce I . Call to Order / II . Reports / A . Approval of Minutes for May 12 meeting B . Financial - Ben Mayes C . Convention and Visitor Activity - Marilyn Snapp D . Blackwood/Martin Agency Report - Susan Stirewalt III . Old Business A . Exhibit Hall /Town Center Election - August 5 . IV . New Business V . Miscellaneous VI . Adjourn Informational Items - Trolley Operations Report State AAAA Basketball Tournament Expenses • • GROUP : ADVERTISING 6 PROMOTION COMMISSION DATE : May 12 , 1997 PRESENT : Curtis Shipley Ben Mayes Alex Jerde Susan Stirewalt Fred Hanna Richard Alderman Carl Maguire Steve Ward Joe Fennel Marilyn Snapp JIm Waselues ABSENT : Kit Williams CALL TO ORDER : The meeting was called to order by Joe Fennel at 2 : 00 p . m . at the Chamber of Commerce office . MONTHLY REPORTS : MINUTES It was moved by Hanna , second by Shipley to approve the minutes of the April 14 meeting . Motion carried . FINANCIAL Ben Mayes presented the financial report for April . The HMR collections were $ 88 , 254 , an increase of 7 . 428 over April • 1996 collections . Total collections year to date are $ 311 , 971 , a 4 . 028 increase . April expenditures were $ 74 , 661 . Moved by Shipley , second by Hanna to approve the April financial report . Motion carried . ACTIVITY REPORT Marilyn Snapp presented the April activities of Convention Visitor Development . Moved by Jerde , second by Waselues to approve the Convention Visitor Director report . Motion carried . AGENCY REPORT Susan Stirewalt reported that the agency was working on a mid-year report for media which would be presented in June . The brochures were being updated and a design would be presented at the next meeting . Moved by Shipley , second by Hanna to approve the agency report . OLD BUSINESS : HOLIDAY HOOPS FUNDING REQUEST Larry Biddle reported that the committee is requesting the same dollar amount as last year , $ 21 , 500 to help them with the tournament . The tournament this year had better media • coverage than last year and they will continue the effort to provide more exposure for Fayetteville . The players and fans utilized a lot of the university while they were here . The caliber of teams was exceptional . Moved by Hanna , second by Shipley to approve the funding request of $ 21 , 500 . Motion carried . NEW BUSINESS : EXHIBIT HALL/TOWN CENTER Richard Alderman summarized the five issues in the attached handout . Ben introduced Anne Parker ( Mitchell , Williams , Selig ) , Dennis Hunt ( Stephens ) , and Derek Poe and Ruben Williams ( LLAMA ) to answer questions the Commissioners might have regarding the town center . Hanna said , " This is what we ' ve been working toward and we should proceed to pass this resolution and send it to the City Council to call for a vote of the people . " Dennis Hunt explained the process of getting the $ 6 , 950 , 000 bond figure taking the $ 750 , 000 feasibility study figure , with no new tax and a debt term as short as possible . • Shipley moved to accept the resolution with a not to exceed figure of $ 6 , 950 , 000 for a maximum of 22 years . Hanna seconded , motion carried . Ben presented a time frame of May 27 to City Council agenda session and to the Council regular meeting on June 3 . This would be speeded up if possible . ARKANSAS ENTERTAINERS HALL OF FAME The Town Center / Exhibit Hall pre function area will be a natural for the Entertainers Hall of Fame . It would assure the banquet here annually and bring in a lot of visitors . Moved by Hanna , second by Shipley to have Marilyn respond for Fayetteville to be considered for the home for the Arkansas Entertainers Hall of Fame . Motion carried . FAYETTEVILLE WOOD BAT CLASSIC Moved by Jerde , second by Waselues to approve the funding request in the amount of $ 1 , 982 . 66 . Motion carried . GARY HAMPTON MEMORIAL NATIONAL INVITATIONAL TOURNAMENT After discussion , it was moved by Jerde , second by Shipley to approve funding in the amount of $ 1 , 999 . • MISCELLANEOUS : 1 . A meeting regarding a potential aquarium in Fayetteville will be held at 5 : 00 p . m . at the Hilton . There being no further business , the meeting was adjourned . `Respectfully submitted , Re Pb `v 4KO f Marilyn Snapp Director , Convention and Visitor Development • • City of Fayetteville, Arkansas Monthly HMR Tax Collections 1995-1997 • 1995 1996 1996 1997 1997 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 74,927 $ 76,738 2.42% $ 73,809 -3.82% February 71 ,046 68,507 -3.57% 73,099 6.70% March 68,254 72,521 6.25% 76,808 5.91 % April 73,027 82, 155 12.50% 88,254 7.42% May 78,599 78,771 0.22% 87,221 10.73% June 80,875 79,880 -1 .23% 0 July 80,211 83,337 3.90% 0 August 81 ,416 78,651 -3.40% 0 September 80,376 85,514 6.39% 0 October 770619 80,031 3. 11 % 0 November 91 ,076 89,882 -1 .31 % 0 December 75,490 80, 107 6. 12% 0 • Total $ 932,916 $ 956,093 2.48% $______Z99,191 5.41% HMR Tax Collections By Month 100 e0 v 60 c o ~ 40 20 0 January February March Apnl May June July August September October November December 0 1995 M 1996 t• 1997 • \HMRTAX Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending May 31 , 1997 • 1997 YTD May Budget Item Budget Expenses Remaining Expenses Chamber of Commerce Operations Contract $100,000 $75,000 $25,000 Collection Expense - City of Fayetteville 19,560 71980 11 ,580 11744 Audit Expense 150 150 0 150 800 Telephone Number (Chamber of Commerce) 101000 51000 5,000 Public Notification (BMA Contract) 2279040 97,686 129,354 239082 Trolley Operations 40,000 11 ,452 28,548 31069 Convention Services 41391 1 ,464 29927 1 ,464 Town Center/Exhibit Hall 609 609 0 Brochure Development 503157 61735 43,422 532 Music Festival 2,000 2,000 0 29000 Air Museum 40,000 20,000 20,000 Square Gardens 28,588 19,627 8,961 47829 Special Projects AAAA State H .S. Basketball Tournament 3,000 31000 0 Way. Public Library Genealogical Collection 31 , 175 31 , 175 Fay. Wood Bat Classic 1 ,983 1 ,983 Gary Hampton Memorial Inv. Tournament 1 ,999 11999 H.A.W.K.S. Basketball Tournament 21000 2,000 0 2,000 Holiday Hoops 21 ,500 21 ,500 Joe Martin Memorial Stage Race 31620 31620 Northern Tourist Information Center 29, 172 14,586 14,586 TOTAL USES $616,944 $267,289 $3491655 $381870 • W&PEXP97 • ACTIVITY REPORT May , 1997 INQUIRY RESPONSES May 97 Tourist - 346 1997 YTD - 11810 May 96 Tourist - 414 1996 YTD - 21658 May 97 Advertising Response - 6019 1997 YTD - 18 , 687 May 96 Advertising Response - 10398 1996 YTD - 25 , 134 May 97 Relocation - 191 1997 YTD - 1051 May 96 Relocation - 233 1996 YTD - 1504 May 1997 Total Inquiries - 6 , 556 May 1996 Total Inquiries - 11 , 045 YTD 1997 Total Inquiries - 21 , 548 YTD 1996 Total Inquiries - 29 , 296 CONVENTION ACTIVITY Conventions - Sales Blitz of Little Rock - May 20 - 22 USSSA Girls Tournament Agri Foreign Students Returning to UA State Special Olympics Games Wal -Mart Stockholders Meetings - Aquarium informational meeting Marilyn Thompson - new manager� � Political Animals Tour Groups - Arkansas T . I . C . workers tour 2010 Community Group Miscellaneous - Habitat for Humanity Tour of Homes Midwest Motorist sweepstakes winner Fayetteville Symphony Guild meeting Chamber membership luncheon Hospitality in a Heartbeat Fayetteville Parks & Recreation Steve Horton - tourism figures Governor ' s Office - Beth Ann Rankin Governor ' s Office - Eric Munson Brecht Pacific Publications Inc . Outdoor Guide Relations with Hospitality Industry - National Tourism Week promotion Media Relations - Arkansas Democrat Gazette • Hospitality Guest magazine • HMR COLLECTION COMPARISON May 1997 : $ 87 , 221 May 1996 : $ 78 , 771 Percent Increase 10 . 738 YTD 1997 : $ 399 , 191 YTD 1996 : $ 378 , 692 Percent Increase 5 . 41 % TOP HMR COLLECTIONS - May Hilton Clarion Jose ' s Ryan ' s Chili ' s Red Lobster Ozark Brewing Co . McDonald ' s 50 ' s McDonald ' s A . Q . Chicken Atlanta Bread Co . Applebee ' s • • ADVERTISING INQUIRY 1997 May 31 , 1997 • JAN FEB MAR AP MAY JUN AUG SEP OCT NOV DEC TOTAL Tourist AAA AT BH 479 1439 684 2602 CL 39 26 6 71 D FC 76 711 832 364 1983 H&A 158 158 ML 87 73 832 1019 816 2827 NI 1371 717 62 2150 NTG 102 63 425 442 231 1263 OU 10 5 15 SL 55 42 559 209 251 1116 TM 11 19 88 134 188 440 TA 240 332 119 691 OK USA 89 1241 1116 2446 V 21 54 75 VG 18 756 1986 2760 VUS 14 14 Newspaper ADGI SNL . OKT 1 40 40 Group Travel TDM ABA BY 4 4 NTA GTL MM CS SM 1 1 2 TW 3 3 16 8 30 343 361 4835 7129 6019 18687 AAA AAA Car ANI - Arkansas Nwspr TDM-TM Direct Mail AT- AR Tour Guide ADG- AR Democrat Gaz ABA-ABA Destinatns BH- Better Homes SNL- Springfield News BY- ByWays CL- Country Living TW- Tulsa World NTA- NTA Courier D- D Magazine TMG- Travel Mktg G GTL- Grp Travel Ledr FC- Family Circle MM- Motorcoach Mkt H&A-Home & Away CS- Convention So . ML- Midwest Living SM- Successful Mtg . NI - Newspaper Insert ( State ) TW- Travel Weekly NTG- NATA Tour Guide OK - Oklahoma Today OU - Outside SL- Southern Living • TA- Travel America TM- Texas Monthly USA- USA Weekend V- Vacation VG- Vacation Guide VUS- Vista USA Advertising Inquiry by State MAY 1997 BH BY FC H&A ML MVG NTG OXT SL NI TM TA USA TOT AL 4 5 1 14 1 25 AK 24 2 26 AZ 7 5 4 4 3 1 2 2 28 • AR 18 7 1 3 33 11 25 3 101 CA 50 23 10 1 21 9 1 3 6 1 125 CO 11 5 1 5 2 1 2 1 28 CT 7 5 2 1 1 1 17 DE 2 1 1 1 5 DC 1 1 2 FL 29 15 5 7 13 8 2 79 GA 12 7 1 2 15 1 1 1 40 HI 3 3 2 1 9 ID 1 1 IL 38 23 12 164 504 9 1 4 1 10 281 1047 IN 17 13 8 86 113 1 1 5 104 348 IA 19 8 21 53 418 9 1 3 7 75 614 KS 8 5 9 35 11 3 5 23 99 KY 6 5 9 4 1 3 1 2 7 38 LA 19 1 7 9 42 6 2 86 ME 1 1 2 MD 7 3 1 2 1 14 MA 13 1 4 1 1 4 1 25 MI 26 14 81 60 5 4 1 3 175 369 MN 16 7 10 48 76 4 1 1 50 213 MS 6 6 1 2 7 1 1 2 26 MO 36 12 69 363 20 11 2 2 7 70 592 MT 2 1 3 NE 8 5 10 37 1 5 3 69 • NV 3 3 2 8 NH 2 1 1 4 NJ 26 11 3 1 7 1 49 NM 2 3 1 1 1 1 9 NY 26 2 16 5 1 4 5 4 4 1 68 NC 12 9 2 1 6 1 1 32 ND 1 2 5 8 1 9 26 OH 30 22 3 61 71 4 4 1 8 138 342 OK 22 12 16 3 18 39 15 8 5 4 1 143 OR 5 4 1 2 1 1 14 PA 24 20 6 1 5 5 1 5 1 68 PR RI 1 1 Sc 6 6 3 1 3 2 21 SD 4 1 1 6 1 11 24 TN 12 6 6 5 12 5 2 1 49 TX 62 25 1 9 27 1 54 2 144 8 4 337 UT 6 1 4 11 VT 2 2 2 6 VA 9 7 3 1 3 3 1 1 28 WA 14 2 2 2 1 2 1 3 27 WV 3 5 1 1 1 2 2 15 WI 14 12 50 82 370 7 1 4 143 683 WY 3 1 2 6 CA 1 1 1 6 9 AP 1 1 2 FO 2 2 1 1 6 684 4 364 158 816 1986 231 40 251 62 188 119 1116 6019 TOTAL 6019 TOURIST INQUIRY 1997 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT • AL 3 7 3 4 3 20 AK 0 0 1 0 0 1 AZ 2 2 7 4 3 18 AR 54 66 90 101 69 380 CA 6 8 9 8 13 44 CO 2 3 6 0 3 14 CT 1 2 1 0 1 5 DE 1 1 0 0 1 3 DC 0 0 0 1 0 1 FL 3 5 6 6 9 29 GA 2 1 2 4 5 14 HI 1 0 0 0 0 1 ID 0 2 1 0 0 3 IL 8 15 57 25 25 130 IN 2 2 23 23 8 58 IA 4 9 26 20 8 67 KS 3 7 18 12 11 51 KY 0 2 2 4 3 11 LA 5 14 34 10 11 74 ME 1 0 1 1 0 3 MD 1 1 0 2 2 6 MA 3 2 2 1 1 9 MI 4 4 25 15 5 53 MN 4 7 22 10 14 57 MS 2 1 5 6 1 15 • MO 10 23 39 38 18 128 MT 0 0 0 0 0 0 NE 0 4 1 2 10 17 NV 1 0 0 0 0 1 NH 1 1 0 0 0 2 NJ 1 4 4 2 3 14 NM 2 4 0 3 2 11 NY 2 2 10 5 6 25 NC 2 3 0 2 3 10 ND 2 2 1 1 1 7 OH 3 2 8 9 5 27 OK 12 20 34 27 34 127 OR 2 0 1 0 0 3 PA 2 2 5 5 5 19 PR 0 0 0 0 0 0 RI 0 1 0 1 0 2 SC 0 1 1 1 2 5 SD 1 1 8 1 3 14 TN 2 6 6 9 3 26 TX 16 38 51 40 35 180 UT 1 0 1 0 1 3 VT 0 0 0 0 0 0 VA 2 1 6 3 4 16 WA 0 3 4 1 2 10 WV 0 0 0 1 0 1 WI 4 8 41 10 12 75 • WY 0 0 1 2 0 3 Can 4 4 2 1 1 12 FOR 1 0 4 0 0 5 APO 0 0 0 0 0 0 Tot . 183 291 569 421 346 1810 Total 1810 RELOCATION INQUIRY 1997 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT • AL 0 2 2 3 0 7 AK 0 1 0 1 0 2 AZ 9 8 3 5 3 28 AR 22 26 33 24 22 127 CA 16 18 16 13 16 79 CO 7 4 6 7 2 26 CT 0 1 0 1 1 3 DE 0 0 0 0 0 0 DC 0 0 0 0 0 0 FL 3 8 7 6 6 30 GA 5 0 2 2 3 12 HI 1 0 1 0 0 2 ID 1 3 1 1 0 6 IL 7 15 19 22 17 80 IN 6 0 3 6 3 18 IA 7 1 8 9 4 29 KS 4 4 8 6 9 31 KY 4 2 1 2 2 11 LA 5 2 7 7 4 25 ME 1 0 0 1 0 2 MD 0 1 6 1 1 9 MA 1 1 0 2 1 5 MI 5 1 3 8 5 22 MN 5 9 11 11 5 41 MS 4 0 3 6 2 15 • MO 12 7 5 11 8 43 MT 0 0 1 0 0 1 NE 6 2 2 3 2 15 NV 1 2 2 2 1 8 NH 0 0 0 1 0 1 NJ 5 2 1 1 1 10 NM 3 3 2 2 4 14 NY 1 2 2 5 4 14 NC 6 2 0 3 4 15 ND 1 1 1 2 0 5 OH 5 4 5 2 0 16 OK 8 5 4 10 20 47 OR 3 3 2 1 2 11 PA 1 4 2 1 2 10 PR 0 0 0 0 1 1 RI 0 0 0 0 0 0 SC 2 0 1 2 1 6 SD 4 1 2 1 1 9 TN 2 3 3 4 6 18 TX 17 26 25 28 15 111 UT 2 0 1 2 3 8 VT 0 0 0 0 0 0 VA 2 3 7 2 3 17 WA 2 7 4 2 1 16 WV 1 1 0 1 1 4 WI 3 3 9 14 3 32 • WY 1 0 2 0 0 3 CAN 0 0 1 0 0 1 APO 1 0 1 0 2 4 FOR 0 0 1 0 0 1 202 188 226 244 191 1051 City of Fayetteville - Trolley Operation Regular Route • 1996 Activity 1997 Activity Average Average Trip Days of Trips Per Trip Days of Trips Per Month Count Operation Day Count Operation Day Jan. 963 19.50 49.38 891 21 .50 41 .44 Feb. 11010 22.50 44.89 11029 22.00 46.77 March 931 22.50 41 .38 1 , 191 23.50 50.68 April 1 ,045 24.50 42.65 1 ,097 24.00 45.71 May 15056 24.00 44.00 June 1 , 1 49 23.00 49.96 July 1 ,218 24.00 50.75 Aug. 1 ,270 24.50 51 .84 Sept. 1 , 113 21 .50 51 .77 Oct. 11065 25.00 42.60 Nov. 891 21 .00 42.43 Dec. 922 22.00 41 .91 121633 274.00 46. 13 41208 91 .00 46. 15 Average Trips Per Day • s0 40 20 0 Jan. March May July Sept. Nov. Feb. April June Aug. Oct. Dec. ot996 e1997 Trip Summate of OtheL Trolley Tri s_(April, 19.97 Count No Trips to Report 0 • TOTAL - OTHER TROLLEY TRIPS 0 \TROLLEY STATE TOURNAMENT EXPENSES Score book / Score board / clock/ ............................................ $770.00 Officials meals.......................................................................... 65.84 Signs / Posters / Banners.......................................................... 750.73 Scoreboardgraphics.............................. 45.00 NewspaperAds........................................................................ 138.60 Copies...........................................................................0100....... 10.49 Gate work / Parking............................................................... 500.00 Hospitality room..................................................................... 86.96 Coca Cola................................................................................ 1262.72 Souvenir Towels...................................................................... 641.15 SoundTechnician................................................................... 350.00 Statistics Crew........................................................................ 750.00 Total.. $5371.49 Less the AP contribution.. 3000.00 Net loss to FHS athletics.. 2371 .49 REVENUES • * 100 % of the gate receipts went to the Arkansas Activities Association * 15% of T-Shirt Sales went to Baseball Spirit Groups * Program sales net went to the Football and Track Teams * 10% concession net to Volleyball support group Each group was allowed to keep these proceeds as payment for working these required stations during the tournament. • fA O w O O M �O O to to � O O O to O O N t1"i O O O OOpto� VtN� (Otflri O� Le ..7 G W C Z Q C w 4 z GC Q > p ° Z w Q F Q V Fw- F a c uj M W W W W w ¢ z z z z z Z p N ¢ ¢ ¢ w Z Z Z Z Z Z � o � c''. � m fnom. z p W w m Z N y vi0 w C W C z m � T ti F j. >. w G Q ¢ C F J ¢ Y ¢ W wU w z C7 ¢ O ¢ 7 Z Z OF OF ,b ¢ w V ¢ > OF a F w Z 2 O z U Z Z ¢ O O N V ¢ O ¢ Z ¢ ¢ C p p C x Q ,� O U U w U ¢ O w ¢ w 3 ¢ O H ¢ > c Q ¢ c a F G . 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