HomeMy WebLinkAbout1997-05-12 - Agendas - Final MEETING NOTICE
The Advertising and Promotion Commission will meet on
Monday , May 12 , 1997 at 2 : 00 p . m . at the Chamber of Commerce .
ADVERTISING AND PROMOTION COMMISSION
May 12 , 1997 2 : 00 p . m . Chamber of Commerce
I . Call to Order
II . Reports
A . Approval of Minutes for April 14 meeting
B . Financial - Ben Mayes
C . Convention and Visitor Activity - Marilyn Snapp
D . Blackwood/Martin Agency Report - Susan Stirewalt
III . Old Business
A . Funding Request - Holiday Hoops
• IV . New Business
A . Exhibit Hall Town Center
1 , Public Hearing Recap
2 . Next step
B . Arkansas Entertainers Hall of Fame
C . Funding Request - Fayetteville Wood Bat Classic
D . Funding Request - Gary Hampton Memorial National
Invitational Tournament
V . Miscellaneous
VI . Adjourn
• GROUP : ADVERTISING & PROMOTION COMMISSION
DATE : April 14 , 1997
PRESENT : Kit Williams Marilyn Snapp
Curtis Shipley Ben Mayes
Alex Jerde Susan Stirewalt
Fred Hanna Richard Alderman
Carl Maguire Steve Ward
ABSENT : Joe Fennel , Jim Waselues
CALL TO ORDER :
The meeting was called to order by Fred Hanna at 2 : 00 p . m .
at the Chamber of Commerce office .
MONTHLY REPORTS :
MINUTES
It was moved by Shipley , second by Williams to approve the
minutes of the March 24 meeting . Motion carried .
FINANCIAL
Ben Mayes presented the financial report for March . The HMR
collections were $ 76 , 808 , an increase of 5 . 918 over March
1996 collections . Total collections year to date are
• $ 223 , 716 , a 2 . 738 . March expenditures were $ 35 , 402 .
Moved by Shipley , second by Williams to approve the March
financial report . Motion carried .
ACTIVITY REPORT
Marilyn Snapp presented the March activities of Convention
Visitor Development and the first quarter report .
Moved by Williams , second by Shipley to approve the
Convention Visitor Director report . Motion carried .
AGENCY REPORT
Susan Stirewalt reported that inquiries had increased . The
agency is redesigning the Fayetteville brochures and working
on fall placement of advertising .
Moved by Shipley , second by Williams to approve the agency
-report . Motion carried .
TROLLEY OPERATIONS REPORT
Report was presented as an informational item . An increase
in ridership can be seen . New trolley should arrive by next
meeting . The U of A students have again asked for the
• entertainment trolley which ran on weekends . Ben has asked
them to submit a written request .
OLD BUSINESS :
REPORT OF AAAA STATE BASKETBALL TOURNAMENT
Larry Biddle reported that they hosted 32 teams . It was a
good tournament . Many athletes toured the U of A and
Fayetteville .
FUNDING REQUEST - MARCH MADNESS BASKETBALL TOURNAMENT
Tournament attracted 24 teams with 1080 attendees . They are
requesting $ 2 , 000 . Moved by Williams , second by Shipley to
approve the request . Motion carried .
NEW BUSINESS :
HOLIDAY HOOPS FUNDING REQUEST EXTENSION
Larry Bittle requested that he be allowed to present a
funding request for Holiday Hoops at the next A & P
Commission meeting because they had been involved in the AAAA
basketball tournament .
Moved by Williams , second by Shipley to approve the request .
Motion carried .
EXHIBIT HALL/TOWN CENTER
Two public hearing have been scheduled - April 16 at 5 : 00
• p . m . and April 22 at 7 : 00 p . m .
Discussion followed on format of public hearing and method of
taking public comments . Written comments as well as taped
comments will be taken .
MISCELLANEOUS :
1 . Alex Jerde invited Commissioners to come to Hilton to see
375 - 450 Wal -mart people in for 5 days .
There being no further business , the meeting was adjourned .
Rey' s�l'ppec,'t'p'fuu"l)ly submitted ,
Marilyn Snap
Director , Convention and Visitor Development
i
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 1995-1997
• 1995 1996 1996 1997 1997
Total Total Change Over Total Change Over
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year
January $ 74,927 $ 76,738 2.42% $ 73,809 -3.82%
February 71 ,046 68,507 -3.57% 73,099 6.70%
March 68,254 72,521 6.25% 76,808 5.91 %
April 73,027 82, 155 12.50% 88,254 7.42%
May 78,599 78,771 0.22% 0
June 80,875 79,880 -1 .23% 0
July 80,211 83,337 :3.90% 0
August 81 ,416 78,651 -3.40% 0
September 80,376 85,514 6.39% 0
October 77,619 80,031 3. 11 % 0
November 91 ,076 89,882 -1 .31 % 0
December 75,490 80, 107 6. 12% 0
. Total $ 932,916 $_ 956,093 2.480/6 $ 311 .971 4.02%
HMR Tax Collections By Month
100
eo ��
v 60 f
40
20
0
January February March April May June July August September October November December
F3-199 5 X11 1996s lss6 19977
\HMRTAX
Advertising & Promotion Commission
Financial Report - Expenditures
For the Month Ending April 30, 1997
• 1997 YTD April
Budget Item Budget Expenses Remaining Expenses
Chamber of Commerce Operations Contract $1002000 $75,000 $251000 $25,000
Collection Expense - City of Fayetteville 19,560 6,239 131321 1 ,765
Audit Expense 150 150
800 Telephone Number (Chamber of Commerce) 10,000 5,000 5,000 2,500
Public Notification (BMA Contract) 227,040 74,604 152,436 17,826
Trolley Operations 40,000 81383 31 ,617 21506
Convention Services 41391 41391
Town Center/Exhibit Hall 609 609 0 609
Brochure Development 50, 157 6,203 43,954 31397
Music Festival 2,000 21000
Air Museum 40,000 20,000 20,000 10,000
Square Gardens 28,588 14,798 13,790 3,765
Special-Projects
AAAA State H.S. Basketball Tournament 31000 39000 0
*ay. Public Library Genealogical Collection 31 , 175 31 , 175
H.A.W.K.S. Basketball Tournament 21000 21000
Joe Martin Memorial Stage Race 3,620 31620
Northern Tourist Information Center 29, 172 149586 14,586 7,293
TOTAL USES $591 ,462 $228,422 $3630040 $74,661
•
b4&PEXP97
• ACTIV:ITY REPORT
April , 1997
INQUIRY RESPONSES
April 97 Tourist - 421 1997 YTD - 1 , 464
April 96 Tourist - 568 1996 YTD - 21244
Apr 97 Advertising Response - 7129 1997 YTD - 12 , 668
Apr 96 Advertising Response - 8652 1996 YTD - 14 , 736
April 97 Relocation - 244 1997 YTD - 860
April 96 Relocation - 292 1996 YTD - 1271
April 1997 Total Inquiries - 7 , 794
April 1996 Total Inquiries - 9 , 512
YTD 1997 Total Inquiries - 14 , 992
YTD 1996 Total Inquiries - 18 , 251
CONVENTION ACTIVITY
Conventions - Sales Blitz of Little Rock - May 20 - 22
Arkansas Festival Association
Master Gardeners
• Meetings - Northwest Arkansas Tourism Association
Exhibit Hall /Town Center public hearings
Autumnfest
Arkansas Chamber of Commerce - Washington , D . C .
Tour Groups - Tourist Information Center personnel
New Iberia Louisiana Tour for LOTO
Miscellaneous - AFA Board Meeting
Titan Art Glass
Aquarium
Fall photography for Wal -Mart insert
Prettiest Painted Places application
Outdoor guide
Odyssey of the Mind
U of A Career Services
Springfest
Arkansas Fall -Winter Calendar of Events
Fayetteville A . M .
Jennifer Summers - Bed & Breakfast
Relations with Hospitality Industry -
Beb Besom , Shiloh Museum
• Media Relations - Arkansas Business
Veranda
Democrat Gazette
The Daily Oklahoman
• HMR COLLECTION COMPARISON
April 1997 : $ 88 , 254 April 1996 : $ 82 , 155
Percent Increase 7 . 428
YTD 1997 : $ 311 , 971 YTD 1996 : $ 299 , 921
Percent Increase 4 . 028
TOP HMR COLLECTIONS - April
Hilton
Clarion
Red Lobster
Chili ' s
Jose ' s
Applebee ' s
McDonald ' s 50s
AQ
Ryan ' s
Ozark Brewing Company
McDonald ' s
E1 Chico
•
•
ADVERTISING INQUIRY 1997
March 31 , 1997
. JAN FEB MAR APR MAY JUN AUG SEP OCT NOV DEC TOTAL
Tourist
AAA
AT
BH 479 1439 1918
CL 39 26 6 71
D
FC 76 711 832 1619
H&A
ML 87 73 832 1019 2011
NI 1371 717 2088
NTG 102 63 425 442 1032
OU 10 5 15
SL 55 42 559 209 865
TM 11 19 88 134 252
TA 240 332 572
OK
USA 89 1241 1330
V 21 54 75
VG 18 756 774
VUS 14 14
Newspaper
ADGISNL
• TMG
Group Travel
TDM
ABA
BY
NTA
GTL
MM
CS
SM 1 1 2
TW 3 3 16 8 30
343 361 4835 7129 12668
AAA AAA Car ANI - Arkansas Nwspr TDM-TM Direct Mail
AT- AR Tour Guide ADG- AR Democrat Gaz ABA-ABA Destinatns
BH- Better Homes SNL- Springfield News BY- Byways
CL- Country Living TW- Tulsa World NTA- NTA Courier
D- D Magazine TMG- Travel Mktg G GTL- Grp Travel Ledr
FC- Family Circle MM- Motorcoach Mkt
H&A-Home & Away CS- Convention So .
ML- Midwest Living SM- Successful Mtg ,
NI - Newspaper Insert ( State ) TW- Travel Weekly
NTG- NATA Tour Guide
OK - Oklahoma Today
OU - Outside
SL- Southern Living
TA- Travel America
TM- Texas Monthly
USA- USA Weekend
V- Vacation VG- Vacation Guide
VUS- Vista USA
Advertising Inquiry by State
APRIL 1997
BH FC ML NTG NI SL TM TA VG TW USA TOT
AL 18 14 2 3 0 10 0 6 0 0 53
AK 2 1 1 0 0 0 0 1 0 0 5
AZ 15 4 7 3 2 2 3 8 0 1 45
AR 38 27 4 39 194 14 3 4 0 2 325
CA 96 63 8 36 6 5 3 40 0 3 1 261
CO 21 11 10 7 1 1 1 5 0 3 60
CT 12 3 0 1 0 1 0 1 0 0 18
DE 1 2 0 0 1 0 0 0 0 1 5
DC 3 0 1 0 0 0 0 0 0 0 4
FL 55 30 7 14 1 14 1 19 0 0 141
GA 20 4 3 3 0 7 0 5 0 1 0 43
HS 9 3 1 3 0 1 0 0 0 0 17
ID 6 3 0 1 0 0 0 2 0 0 12
IL 80 35 191 24 27 8 0 17 191 271 844
IN 43 17 109 7 2 2 2 8 44 59 293
IA 37 19 69 15 1 1 1 7 146 138 434
KS 34 22 46 21 9 3 0 12 0 55 202
KY 14 21 6 2 0 3 0 3 0 9 58
LA 38 16 2 20 94 24 2 6 0 1 203
ME 4 4 0 0 0 0 0 2 0 0 10
MD 16 12 0 2 2 4 2 2 0 0 40
MA 27 5 2 4 0 1 0 2 0 2 43
MI 73 37 94 12 3 2 0 13 49 1 159 443
MN 50 21 76 12 13 1 0 8 26 118 325
MS 14 9 1 7 14 15 1 6 0 1 68
• MO 67 38 99 28 93 4 0 17 164 116 626
MT 4 1 0 2 0 0 0 1 0 1 9
NE 16 4 32 0 2 2 0 4 0 17 77
NV 4 9 1 4 2 0 0 5 0 0 25
NH 3 4 0 1 0 1 0 2 0 0 11
NJ 33 25 2 4 1 3 1 8 0 1 0 78
NM 6 4 1 0 1 0 1 1 0 0 14
NY 66 51 2 7 0 1 2 21 0 1 0 151
NC 20 25 3 4 1 5 1 2 0 0 61
ND 3 1 5 2 0 0 0 0 0 14 25
OH 64 33 74 11 0 4 2 9 16 115 328
OK 39 33 8 38 98 11 4 5 0 0 236
OR 16 11 2 5 4 1 0 8 0 0 47
PA 57 40 6 8 1 2 0 8 0 0 122
PR 0 0 0 0 0 0 0 0 0 0 0
RI 2 2 0 2 0 1 0 2 0 0 9
SC 14 14 0 0 1 3 0 3 0 1 36
SO 6 2 9 2 0 0 0 0 0 17 36
TN 30 11 2 6 65 13 1 8 0 0 136
TX 140 69 7 51 40 33 100 24 0 1 1 466
UT 7 6 1 1 0 0 0 1 0 0 16
VT 2 0 0 0 0 0 0 0 0 0 2
VA 22 21 1 7 1 4 1 3 0 0 60
WA 25 14 4 5 1 0 0 8 0 0 57
WV 9 7 2 0 0 0 0 0 0 0 18
WI 47 23 116 18 27 0 1 14 120 138 504
WY 2 1 0 0 1 0 0 0 0 0 4
CA 1 1 8 1 1 12
AP 1 1 2
FO 7 1 1 9
1439 832 1019 442 717 209 134 332 756 8 1241 7129
TOTAL
TOURIST INQUIRY 1997
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT
AL 3 7 3 4 17
AK 0 0 1 0 1
AZ 2 2 7 4 15
AR 54 66 90 101 311
CA 6 8 9 8 31
CO 2 3 6 0 11
CT 1 2 1 0 4
DE 1 1 0 0 2
DC 0 0 0 1 1
FL 3 5 6 6 20
GA 2 1 2 4 9
HI 1 0 0 0 1
ID 0 2 1 0 3
IL 8 15 57 25 105
IN 2 2 23 23 50
IA 4 9 26 20 59
KS 3 7 18 12 40
KY 0 2 2 4 8
LA 5 14 34 10 63
ME 1 0 1 1 3
MD 1 1 0 2 4
MA 3 2 2 1 8
MI 4 4 25 15 48
MN 4 7 22 10 43
MS 2 1 5 6 14
. MO 10 23 39 38 110
MT 0 0 0 0 0
NE 0 4 1 2 7
NV 1 0 0 0 1
NH 1 1 0 0 2
NJ 1 4 4 2 11
NM 2 4 0 3 9
NY 2 2 10 5 19
NC 2 3 0 2 7
ND 2 2 1 1 6
OH 3 2 8 9 22
OK 12 20 34 27 93
OR 2 0 1 0 3
PA 2 2 5 5 14
PR 0 0 0 0 0
RI 0 1 0 1 2
SC 0 1 1 1 3
SD 1 1 8 1 11
TN 2 6 6 9 23
TX 16 38 51 40 145
UT 1 0 1 0 2
VT 0 0 0 0 0
VA 2 1 6 3 12
WA 0 3 4 1 8
WV 0 0 0 1 1
WI 4 8 41 10 63
WY 0 0 1 2 3
Can 4 4 2 1 11
FOR 1 0 4 0 5
APO 0
Tot . 183 291 569 421 1464
Total 1464
RELOCATION INQUIRY 1997
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT
• AL 0 2 2 3 7
AK 0 1 0 1 2
AZ 9 8 3 5 25
AR 22 26 33 24 105
CA 16 18 16 13 63
CO 7 4 6 7 24
CT 0 1 0 1 2
DE 0 0 0 0 0
DC 0 0 0 0 0
FL 3 8 7 6 24
GA 5 0 2 2 9
HI 1 0 1 0 2
ID 1 3 1 1 6
IL 7 15 19 22 63
IN 6 0 3 6 15
IA 7 1 8 9 25
KS 4 4 8 6 22
KY 4 2 1 2 9
LA 5 2 7 7 21
ME 1 0 0 1 2
MD 0 1 6 1 8
MA 1 1 0 2 4
MI 5 1 3 8 17
MN 5 9 11 11 36
MS 4 0 3 6 13
• MO 12 7 5 11 35
MT 0 0 1 0 1
NE 6 2 2 3 13
NV 1 2 2 2 7
NH 0 0 0 1 1
NJ 5 2 1 1 9
NM 3 3 2 2 10
NY 1 2 2 5 10
NC 6 2 0 3 11
ND 1 1 1 2 5
OH 5 4 5 2 16
OK 8 5 4 10 27
OR 3 3 2 1 9
PA 1 4 2 1 8
PR 0 0 0 0 0
RI 0 0 0 0 0
SC 2 0 1 2 5
SD 4 1 2 1 8
TN 2 3 3 4 12
TX 17 26 25 28 96
UT 2 0 1 2 5
VT 0 0 0 0 0
VA 2 3 7 2 14
WA 2 7 4 2 15
WV 1 1 0 1 3
WI 3 3 9 14 29
• WY 1 0 2 0 3
CAN 0 0 1 0 1
APO 1 0 1 0 2
FOR 0 0 1 0 1
202 188 226 244 860
II
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HOUDAY
HOOPS
TOURNAMENT
A LIGHTS OF THE OZARKS EVENT
I l
National Home Centers Holiday Hoops Tournament
Holiday Hoops, Inc.
ID# 71 -0781646
(non-profit application pending )
Contact : Larry Bittle
2786 N . College-Suite A
Fayetteville , AR 72703
Phone : 521 -6983
• May 6, 1997
I
The Holiday Hoops Basketball Tournament is designed to bring standout
high school teams together in competition , draw people to Fayetteville and
increase awareness of Fayetteville through extensive publicity of the
tournament. Profit generated from the event will be used for improvement to
Fayetteville's athletic programs.
The third Holiday Hoops tournament will take place December 11 , 12
and 13 at Walton Arena on the University of Arkansas campus.
Last year's tournament again surpassed everyone's expectations.
Quotes from participating coaches , players, recruiting services and media
labeled the event highly successful , well run and equal to or better than many
long standing high school invitational tournaments. The estimated attendance
was 8- 10 ,000. Participating teams came from as far away as Houston , TX and
Natchez, MS.
The 1996 Holiday Hoops Tournament further positioned Fayetteville as a
basketball mecca. It also drew attention to the " Lights of the Ozarks. " The
teams, coaches and fans took home great memories of Fayetteville that will be
shared with their friends and families.
I i
2786 NORTH COLLEGE SUITE A FAYETTEVILLE, ARKANSAS 72703 (501 )521 -6963
' I
The marketing plan for 1997 will expand upon the standards set by the
• previous tournaments . Key promotional areas will be :
A. production of a brochure
B. to expand the area of press coverage
C. to advertise the tournament throughout the region (surrounding
states).
In 1996 we received an abundance of media coverage both locally and
regionally (Tulsa, Little Rock, Missouri and Mississippi) . Recruiting services
contributed to the tournament awareness with write ups in their newsletters.
The opportunity is there to increase the coverage to a national level with the
goal of the finals being broadcast by a sports network in the future.
Funding request : $21 ,500 (same as 1995 and 1996)
Use ' of funds : to advertise the tournament, produce brochures and implement
the public relations aspects of promoting the tournament.
1997 budget and the revenue/expense report for 1996 are enclosed.
You will see that revenue generated from the 1996 tournament, but we feel
cash reserves of $ 100, 000 are needed to ensure the continuation of the
tournament. We will continue to solicit sponsorship contributions as well as in-
kind services to help offset expenses and grow the tournament.
j .,
HOLIDAY HOOPS , INC .
1997 TOURNAMENT BUDGET
•
1997 1996
BUDGET ACTUAL
- - - - - - - - - . . . . . . . . .
REVENUNE
SPONSORS $ 40 , 000 $ 47 , 125
A & P GRANT 21 , 500 21 , 500
TICKET SALES 10 , 000 10 , 518
OTHER 3 , 500 31601
- - - - - - - - - - - - - - - - - -
TOTAL REVENUE 75 , 000 82 , 744
- - - - - - - - - . . . . . . . . .
EXPENSES
TEAMS :
TRANSPORTATION 180000 16 , 945
FOOD & LODGING 13 , 300 12 , 813
LOCAL TEAM STIPENDS 7 , 500 4 , 321
ARENA RENTAL 90500 91500
INSURANCE 1 , 400 11352
OFFICIALS 21800 2 , 613
PRINTING & PROMOTION 12 , 000 10 , 553
OTHER 31000 2 , 423
- - - - - - - - - - - - - - - - - -
TOTAL EXPENSES 670500 60 , 520
- - - - - - - - - - - - - - - - - -
• NET REVENUE $ 7 , 500 $ 22 , 224
•
MY-06- 1997 09: 34 96% P . 02
Arkansas.
THE NATURAL STATE
DEPARTMENT OF
PARKS IN TOURISM
One Capitol Mall April 23, 1997
Little Rock, AR 72201
Phone: 501-682-7777
FAX: 501-682-1364
History Commission:
501-682-6900 (V/TT)
Personnel Section: Ms. Marilyn Snapp
501-682-7742 N/o
State Parks Division:n: Fayetteville A & P Commission
501-682-1191 (V/TT) c/o Fayetteville C of C
Tourism82-77 7(Vfon: 123 West Mountain , P. O. Box 4216
501-682-7777 N/TT)
Internet Addresses: Fayetteville, AR 72702-4216
http:#A onacornlarlarbas
hltp:#/ stateocus
74143.4560coapuservacom Dear Ms. Sti
p . NA
MIke Huckabee
GOVERNOR The responsibility for site selection and placement for the Arkansas
Entertainers Hall of Fame was placed in the Department of Parks and Tourism
Richard W. avies
EXECUTIVE DIRECTOR by Act 255 of 1997 . The Hall of Fame project was first begun almost a decade
ago. Inductees include Glen Campbell, Johnny Cash , Jimmy Driftwood , Al
STATE PARKS,
RECREATION Green , Randy Goodrum, Alan Ladd , Tracy Lawrence, Lum ' n' Abner (Chester
•COMMISSION Lauck and Norris Goff) Patsy Montana, Art Porter, Sr. , Dick Powell, Charlie Rich ,
Danny Ford Mary Steenburgen , Harry Thomason and Billy Bob Thornton . There are many
CHAIRMAN
Jane Christenson others yet to be honored . The existing Hall of Fame Board will still be
VICE-CHAIRMAN responsible for selecting inductees into the Hall of Fame and conducting an
Bill Games
Pollycre annual banquet, but selecting the actual site has now fallen to us. All fund
Dan Dempsey balances have been transferred to Parks and Tourism for us to approve
Jim Gaston expenditures. The present cash balance in the account is approximately
Debra Hoak
Billy Lindsey $278, 000.
Donna Kay Matteson
Montme McNulty I presented the situation to the State Parks, Recreation and Travel
Billy St. James
Ness Sechrest Commission at their April meeting . In general terms, the Commission decided to
J.D. 'Bud' Shamburger set an amount of money aside to provide funding for the annual banquet, and
Ovid SvAher
Wode Williams induction ceremony and to use the rest to negotiate with a site in the state to
provide a permanent home for the Hall of Fame. The idea would be for us to use
DIVISION DIRECTORS: our funds to equip and decorate a room or building for the Hall, and for a local
Larry Cafgilo
ADMINISTRATION entity to assume maintenance and operational control of the facility as an
Greg Butts attraction for the community open to the public on a regular basis. In return for
STATE PARKS
Joe David Rice the operation of the site, the Hall of Fame exhibit would then "belong" to the
TOURISM community, not to the Department of Parks and Tourism. The decision on a
NanClark
GREAT RIVER ROD location would be based on the quality of the offer from the community along
John L. Ferguson with the likelihood of success for the location to be a viable attraction for the Hall
HISTORY COMMISSION
vita Middleton of Fame. In my opinion , a substantial base of visitors in an area would be
P ARKANSASBEAUTIFUL necessary. I doubt that a stand alone location would make it.
AN EQUAL
OPPORTUNITY/
AFFIRMATIVE ACTION/
AMERICANS WITH
DISABILITIES ACT
EMPLOYER
• Ms. Marilyn Snapp
April 23, 1997
Page 2
The Commission asked that I contact all the cities with Advertising and
Promotion Commissions or Convention and Visitors Bureaus to see what interest
there might be. If you have a location you think would be appropriate, and would
be willing to assume the operation and maintenance of such a facility or room if
we helped fund setting it up , please contact me by Wednesday, May 14, 1997.
A full proposal is not necessary at this time, but I do need an idea of what area
or building you would be considering . I will present the replies to the State
Parks, Recreation and Travel Commission , and we'll go from there.
Thank you for your time and interest. I believe the Arkansas Entertainers
Hall of Fame, if done properly, could be an interesting attraction and asset for a
community. If you have any questions, or need clarification , please feel free to
call me at (501 ) 682-2535.
Sin re ,
Richard W. Davies
Executive Director
cc: Danny Ford , Chairman , State Parks , Recreation and Travel Commission
Jim Porter, Chairman , Arkansas Entertainers Hall of Fame Board
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April 28, 1997
Members of the
Fayetteville Advertising
and Promotions Committee
Dear Committee Members:
The attached proposal is for the fifth Gary Hampton Memorial National
Invitational Tournament to be held here in Fayetteville, Arkansas on the
weekend of May 30 to June 1 , 1997 . This is the largest girls youth
tournament held in the state of Arkansas.
The city of Fayetteville will receive back in this one weekend all that they
have invested . Youth sports activities are profitable to cities and cities are
becoming more aggressive in seeking these activities. Due to individuals'
• personal endeavors on behalf of the city, Fayetteville has one of the premier
youth sports activities in the state and in the region .
Your support has helped us to continue to get this tournament in Fayetteville
and with the completion of the new softball complex in Crystal Springs I think
it is a real possibility that this area could host a World Tournament in the not
to distant future.
Please do not hesitate to contact me if you have any questions regarding
this matter. And once again , I would like to thank you for your patronage in
the past.
Sincerely,
Leanne Donner
USSSA Girls Youth Coordinator
for Northwest Arkansas
Member of the Youth Center Board
Member of the Youth Center Youth Softball Board
•
Funding Request for
Gary Hampton Memorial
Girls Youth NIT
(National Invitation Tournament)
•
Submitted
by
Leanne Donner
USSSA Girls Youth Coordinator
for Northwest Arkansas
3405 Canterbury Circle
Fayetteville, Arkansas 72701
587-0826 or 442=9273
•
Funding Request for
United States Slo-Pitch Softball Association
Gary Hampton Memorial Tournament - NIT
(National Invitational Tournament)
May 30 and June 1, 1997
Purpose of the Tournament:
To promote girls/youth athletics in the Northwest Arkansas area. In addition to promoting
Fayetteville, Northwest Arkansas, The University of Arkansas and the State of Arkansas.
This will be the Fifth Annual Gary Hampton Memorial Tournament and interest in the
tournament is as high as ever. The President of the Youth Division of the United States
So-Pitch Softball Association visited our tournament this year, because the association is
very excited about the "boom " of girls/youth softball in Arkansas and especially in the
Northwest Arkansas area. It is prudent that we handle this tournament efficiently and that
the girls come away with a positive experience. We are in line to get a World Tournament
in the near future and how we handle ourselves in the NIT will have a definite impact on
USSSA's decision making process.
• Status:
Non-Profit
Period of Operation:
May 30 to June 1 , 1997
Location of Event:
Lake Fayetteville Softball Complex, Wilson Park and Asbell Softball Complex
Team Participation:
18 and Under Majors & Recreational
16 and Under Majors & Recreational
14 and Under Majors & Recreational
12 and Under Majors & Recreational
10 and Under Majors & Recreational
Expected Visitor Draw:
• Surveys have shown with our youth girls, the average number of people traveling with a
team, is 20. Most teams travel with an average of 15 girls per team, therefore totaling 35
people per team. That would bring approximately 2 , 100 (60 plus teams) people into the
area for 2 to 3 days. Based on Chamber of Commerce figures (2100 x $ 129.00 x 2 =
$541 , 800.00) that would bring approximately $550,000 of revenue into the Fayetteville
area.
In addition the city of Fayetteville receives the revenues from the concession stand at the
Lake Fayetteville complex and it is not unreasonable to make $2,500 plus on that weekend
just at the park.
Fifty-five teams participated last year and we had severe rain delays and some teams
dropped out. Last year these teams were drawn from other parts of Arkansas, Texas,
Oklahoma and Missouri. And even after all the delays and the rain , the general
consensus was that the teams loved playing in the area and wanted to come back.
Media Coverage:
All local newspapers, radio stations and TV stations will be notified. The local papers had
extensive coverage for this year's tournament with full page pictorials and followup articles.
Articles in the Sandbagger (USSSA's regional newspaper that covers New Mexico,
Louisiana, Oklahoma, Texas and Arkansas); articles in the Slo-Pitch Game (USSSA's
national newspaper that covers all the U .S. and 6 foreign countries) .
Image:
The area has a wonderful vacation setting , as well as the University of Arkansas and the
quality of living in Fayetteville and Northwest Arkansas is equally wonderful. The girls that
participate in these programs are truly the future of America. They have drive, initiative,
ambition and are exceptional young women. NIT's merely showcase these young people
as well as the Northwest Arkansas and Fayetteville area.
Marketing Plan:
The tournament was promoted at the National USSSA Meeting in Albuquerque, New
Mexico. Information packets containing information about Fayetteville, the University of
Arkansas and all tourist information about NW Arkansas will be sent out to all 50 states
and 6 foreign countries. It will be sent out to all teams sanctioned in 1997 with USSSA.
It is publicized in the Official USSSA Rule Book for 1997, as well as, the Slo-Pitch Game
newspaper and the Sandbagger newspaper.
Proposed Budget:
• Booth at National Convention $ 100.00
Information Packets & Postage 11000.00
Travel & Hotel for National Convention to Submit Bid & Promote
Tournament 500.00
Sanction Fees to USSSA for NIT 600.00
Softballs 180 Games* X $ 5.00 per Ball 900. 00
Umpires 180 Games* X $20.00 per Game 31600. 00
Scorekeepers 180 Games* X $5.00 per Game 900. 00
Trophies and Awards 2 ,400. 00
Field Directors 3 Complexes 300. 00
Tent Rental for Tournament Headquarters 100. 00
Tournament Director Fee 480. 00
Umpire in Chief Fee 240.00
Travel Money for all Major Division Teams Finishing 1 st (Pays their
entry fee to the World Tournament, $150.00 each - 5 Divisions) 750.00
Color Guard/Drill Team for Opening Ceremonies 200. 00
Gary Hampton Scholarship (Graduating Seniors) 600. 00
Donation to Fayetteville Youth Center Girls Softball Program 500. 00
Total Expenses (Estimates based on Last Year's Figures)* $ 13, 170.00
Money Collected through Entry Fees:
Majors Division/Recreational Teams
20 Rec Teams @ $ 125.00 each -21500.00
40 Majors Teams @ $ 150.00 each -81500.00
Gate Receipts -1 .750. 00
Total Income -101250.00
Funding Request from A&P 2 920. 00
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