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Home My WebLink About1997-03-24 - Agendas - Final • MEETING NOTICE The Advertising and Promotion Commission will meet on Monday , March 24 , 1997 at 2 : 00 p . m . at the Chamber of Commerce . ADVERTISING AND PROMOTION COMMISSION March 24 , 1997 2 : 00 p . m . Chamber of Commerce I . Call to Order II . Reports A . Approval of Minutes for February 10 meeting B . Financial - Ben Mayes C . Convention and Visitor Activity - Marilyn Snapp D . Blackwood/Martin Agency Report - Susan Stirewalt E . Trolley Operations Report ( informational item ) • III . Old Business IV . New Business A . Selection of New Commissioners B . Exhibit Hall Town Center C . Funding Request - March Madness Basketball Tournament V . Miscellaneous A . Governor ' s Conference on Tourism - March 16 - 18 Pine Bluff B . Thanks to Coy Kaylor for serving as commissioner 4 - 1 - 89 to 4 - 1 - 97 VI . Adjourn _ ;,rte • MEETING NOTICE The Advertising and Promotion Commission will meet on Monday , March 24 , 1997 at 2 : 00 p . m . at the Chamber of Commerce . ADVERTISING AND PROMOTION COMMISSION March 24 , 1997 2 : 00 p . m . Chamber of Commerce I . Call to Order II . Reports A . Approval of Minutes for February 10 meeting B . Financial - Ben Mayes C . Convention and Visitor Activity - Marilyn Snapp D . Blackwood/Martin Agency Report - Susan Stirewalt E . Trolley Operations Report ( informational item ) • III . Old Business IV . New Business A . Selection of New Commissioners B . Exhibit Hall Town Center C . Funding Request - March Madness Basketball Tournament V . Miscellaneous A . Governor ' s Conference on Tourism - March 16 - 18 Pine Bluff B . Thanks to Coy Kaylor for serving as commissioner 4 - 1 - 89 to 4 - 1 - 97 VI . Adjourn • • GROUP : ADVERTISING 6 PROMOTION COMMISSION DATE : February 10 , 1997 PRESENT : Curtis . Shipley Marilyn Snapp Jim Waselues Ben Mayes _ Fred Hanna Susan Stirewalt Alex Jerde Coy Kaylor ABSENT : Joe Fennel , Kit Williams CALL TO ORDER : The meeting was called to order by Fred Hanna at 2 : 00 p . m . at the Chamber of Commerce office . MONTHLY REPORTS : MINUTES It was moved by Kaylor , second by Waselues to approve the minutes of the January 13 meeting . Motion carried . FINANCIAL Ben Mayes presented the financial report for January . The HMR collections were $ 73 , 809 , a decrease of - 3 . 828 from January 1996 collections . January expenditures were $ 99 , 322 . • Moved by Shipley , second by Kaylor to approve the January financial report . Motion carried . ACTIVITY REPORT Marilyn Johnson presented the January activities of Convention Visitor Development . Moved by Kaylor , second by Waselues to approve the Convention Visitor Director report . Motion carried . AGENCY REPORT Susan Stirewalt reported that the agency is in the middle of late spring placement . Press release focusing on historical aspects of Fayetteville has been sent to media . They are working with Southern Living Destinations , a group travel planner for an article . Planning meeting Will be held this week to start design of 1997 brochure . Moved by Jerde , second by Shipley to approve the agency report . Motion carried . TROLLEY OPERATIONS REPORT Report was presented as an informational item . Ridership was • up in December . New trolley will be delivered in late spring . • OLD BUSINESS : AAAA BASKETBALL TOURNAMENT Moved by Shipley , second by Waselues to release funds for AAAA Basketball tournament with paid invoices presented after payment . Motion carried . NEW BUSINESS : JOE MARTIN MEMORIAL STAGE RACE Moved by Shipley , second by Waselues to fund request in amount of $ 3 , 620 to pay for advertising and mailings for Joe Martin Memorial Stage ( Bicycle ) race . Motion carried . EXHIBIT HALL/TOWN CENTER Commissioners discussed when to hold a public hearing on the Town Center . Marilyn was asked to have Richard Alderman at the next A & P meeting for an in depth discussion of the parameters of the project and to get the Commission through the issues . Shipley indicated that if the Downtown Parking Improvement District or the City would fund the parking portion of the project , then the A & P would be in a position to continue funding groups that come to town . He asked if there are other alternatives for funding ? • Mayor indicated that he would visit with the Downtown Parking Improvement District Board to see if they can fund the parking portion . Ben Mayes read a letter from Bond Counsel regarding the questions raised regarding the Parking Improvement District and funding . MISCELLANEOUS : 1 . Information and registration packets regarding the Governor ' s Conference on Tourism which were distributed with agenda packets were discussed . Marilyn will make reservations for those who wish to attend . 2 . Steve Ward announced that Fayetteville . will be a pitstop for the Great American Race on June 28 ,' 1997 . Thirty classic antique race cars will stop in Fayetteville . More detail will be available later . There being no further business , the meeting was adjourned . Respectfully submitted , • Marilyn Snap Director , Convention and Visitor Development Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending February 28, 1997 • 1997 YTD February Budget Item Budget Expenses Remaining Expenses Chamber of Commerce Operations Contract $100,000 $509000 - $509000 Collection Expense - City of Fayetteville 19,560 21938 16,622 1 ,462 Audit Expense 150 150 800 Telephone Number (Chamber of Commerce) 10,000 29500 71500 Public Notification (BMA Contract) 227,040 30, 108 196,932 81804 Trolley Operations 40,000 2,382 37,618 2,208 Convention Services 51000 51000 Brochure Development 509157 11834 48,323 19834 Music Festival 29000 21000 Air Museum 40,000 10,000 30,000 Square Gardens 29,088 71623 21 ,465 374 Special Projects AAAA State H.S. Basketball Tournament 31000 3,000 0 3,000 Way. Public Library Genealogical Collection 31 ,175 31 , 175 Joe Martin Memorial Stage Race 3,620 3,620 Northern Tourist Information Center 29, 172 7,293 21 ,879 TOTAL USES $589,962 $117,678 $472,284 $17,682 \A&PEXP97 City of Fayetteville, Arkansas Monthly HMR Tax Collections 1995- 1997 • 1995 1996 1996 1997 1997 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 74,927 $ 76,738 2.42% $ 73,809 — 3.82% February 71 ,046 68,507 —3.57% 73,099 6.70% March 68,254 72,521 6.25% 0 April 73,027 82,155 12.50% 0 May 78,599 78,771 0.22% 0 June 80,875 79,880 — 1 .23% 0 July 60,211 83,337 3.90% 0 August 81 ,416 78,651 — 3.40% 0 September 80,376 85,514 6.39% 0 October 77,619 80,031 3.11 % 0 November 91 ,076 89,882 — 1 .31 % 0 December 75,490 80, 107 6.12% 0 • Total $ 932,916 $ 956,093 2.48% $ 146,908 1 . 15% loo HAIR AIR Tax Collections By Month eo 40 20 0 January February Mamb Apd May June July Mpg September October November December • O 1995 ® 1996 1997 ' \H M RTAX • ACTIVITY REPORT February , 1997 INQUIRY RESPONSES February 97 Tourist - 291 1997 YTD - 474 February 96 Tourist - 503 1996 YTD - 866 Feb 97 Advertising Response - 361 1997 YTD - 704 Feb 96 Advertising Response - 1034 1996 YTD - 1695 February 97 Relocation - 188 1997 YTD - 390 February 96 Relocation - 319 1996 YTD - 646 February 1997 Total Inquiries - 840 February 1996 Total Inquiries - 11856 YTD 1997 Total Inquiries - 1 , 568 YTD 1996 Total Inquiries - 3 , 207 CONVENTION ACTIVITY Conventions - AAAA Basketball Tournament Tourism Heritage Symposium • American Institute of Chem . Eng . conference Animal Shelter Conference Federal Reserve Bank meeting Meetings - U of A Scout Leader Training Northwest Arkansas Tourism Association Autumnfest Community Access Television - Jim May A . C . C . E . Mini Institute Chamber Membership Luncheon Tour Groups - Rich Mountain Community College Kincaid Open House and Travel Show Fun Tours Kincaid of Tulsa - Mar 25 trip Miscellaneous - Jim Irwin Wal -Mart Cable in the Classroom Springfest Ozark Stageworks Morgan Keegan - Rogers By- Lites - Little Rock Marti Gras on Dickson Street Britney Baucom Relocation - OTP Therapists ( Wash . Regional ) Relations with Hospitality Industry - Hotel / Sales Meeting Paradise Valley Golf Course • Media Relations - Successful Meetings TripSouth Country Living Gardens NBC- 51 ( Cathy Wilkerson HMR COLLECTION COMPARISON February 1997 : $ 73 , 099 February 1996 : $ 68 , 507 Percent Increase 6 . 708 YTD 1997 : $ 146 , 908 YTD 1996 : $ 145 , 245 Percent Increase 1 . 158 TOP HMR COLLECTIONS - February Hilton Clarion Jose ' s Red Lobster Applebee ' s Ryan ' s Kirby ' s Ozark Brewing Company AQ Chicken • McDonald ' s 50 ' s Luby ' s E1 Chico RELOCATION INQUIRY 1997 Final JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT • AL 0 2 2 AK 0 1 1 AZ 9 8 17 AR 22 26 48 CA 16 18 — 34 CO 7 4 11 CT 0 1 1 DE 0 0 0 DC 0 0 0 FL 3 8 11 GA 5 0 5 HI 1 0 1 ID 1 3 4 IL 7 15 22 IN 6 0 6 IA 7 1 8 KS 4 4 8 KY 4 2 6 LA 5 2 7 ME 1 0 1 MD 0 1 1 MA 1 1 2 MI 5 1 6 MN 5 9 14 • MS 4 0 4 MO 12 7 19 MT 0 0 0 NE 6 2 8 NV 1 2 3 NH 0 0 0 NJ 5 2 7 NM 3 3 6 NY 1 2 3 NC 6 2 8 ND 1 1 2 OH 5 4 9 OK 8 5 13 OR 3 3 6 PA 1 4 5 PR 0 0 0 RI 0 0 0 SC 2 0 2 SD 4 1 5 TN 2 3 5 TX 17 26 43 UT 2 0 2 VT 0 0 0 VA 2 3 5 WA 2 7 9 WV 1 1 2 WI 3 3 6 WY 1 0 1 Can 0 0 0 APO 1 0 1 FOR 0 0 0 202 188 390 Total 390 TOURIST INQUIRY 1997 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT • AL 3 7 10 AK 0 0 0 A2 2 2 4 AR 54 66 120 CA 6 8 — 14 CO 2 3 5 CT 1 2 3 DE 1 1 2 DC 0 0 0 FL 3 5 8 GA 2 1 3 HI 1 0 1 ID 0 2 2 IL 8 15 23 IN 2 2 4 IA 4 9 13 KS 3 7 10 KY 0 2 2 LA 5 14 19 ME 1 0 1 MD 1 1 2 MA 3 2 5 MI 4 4 8 MN 4 7 11 MS 2 1 3 MO 10 23 33 MT 0 0 0 NE 0 4 4 NV 1 0 1 NH 1 1 2 NJ 1 4 S NM 2 4 6 NY 2 2 4 NC 2 3 5 ND 2 2 4 OH 3 2 5 OK 12 20 32 OR 2 0 2 PA 2 2 4 PR 0 0 0 RI 0 1 1 SC 0 1 1 SD 1 1 2 TN 2 6 8 TX 16 38 54 UT 1 0 1 VT 0 0 0 VA 2 1 3 WA 0 3 3 • WV 0 0 0 WI 4 8 12 WY 0 0 0 Can 4 4 8 FOR 1 0 1 Tot . 183 291 474 Total 474 ADVERTISING INQUIRY 1997 • February 28 , 1997 JAN FEB MAR APR MAY JUN AUG SEP OCT NOV DEC Tourist AAA _ AT BH CL 39 26 D FC 76 H&A ML 87 73 NTG 102 63 OU 10 5 SL 55 42 TM 11 19 TA OK OU USA V 21 54 VUS 14 Newspaper ANI • ADG SNL TMG Group Travel TDM ABA BY NTA GTL MM CS SM 1 TW 3 3 343 361 AAA AAA Car ANI - Arkansas Nwspr TDM-TM Direct Mail AT- AR Tour Guide ADG- AR Democrat Gaz ABA-ABA Destinatns BH- Better Homes SNL- Springfield News BY- ByWays CL- Country Living TW- Tulsa World NTA- NTA Courier D- D Magazine TMG- Travel Mktg G GTL- Grp Travel Ledr FC- Family Circle MM- Motorcoach Mkt H&A- Home & Away CS - Convention So . ML- Midwest Living SM- Successful Mtg . NTG-' NATA Tour Guide TW- Travel Weekly OK - Oklahoma Today OU - Outside • SL- Southern Living TA- Travel America TM- Texas Monthly USA- USA Weekend V- Vacation VUS- Vista USA Advertising Inquiry by State FEBRUARY 1997 AT BH BY CL CS D FC GTL H&A ML MM OU NTG SL SM TM TW V VUS TOT AL 1 1 2 4 AK 1 1 AZ 2 1 1 4 A 1 2 1 9 2 1 16 CA 1 1 3 1 1 2 9 CO 2. 1 3 CT 8 8 DE _ DC FL 2 2 4 8 GA 1 1 1 2 5 HI 1 1 2 ID 1 1 IL 2 12 4 1 3 22 IN 1 2 3 2 3 11 IA 3 1 1 2 7 KS 1 3 1 5 KY 2 2 LA 2 2 3 7 ME 1 1 2 MD 1 2 1 1 5 MA 2 2 MI 4 13 2 2 5 26 MN 4 3 1 8 MS 1 1 2 3 7 MO 2 1 5 4 6 18 MT 4 4 NE 1 4 2 1 8 NJ 1 1 2 NH 1 1 NJ 1 9 1 1 12 NM NY 2 17 1 1 1 1 23 NC 2 1 1 4 ND 4 4 OH 2 9 1 19 31 OK 1 5 1 7 OR PA 1 1 1 2 5 PR 1 1 RI 1 1 ' SC 1 2 3 SD 2 2 TN 2 1 2 4 9 TX 1 1 1 19 10 12 1 35 UT VT 1 1 VA 1 2 3 6 WA WV WI 1 8 2 2 13 WY 1 1 CA 1 1 AP FO 2 1 1 4 26 76 73 5 63 42 19 3 54 361 TOTAL 361 City of Fayetteville - Trolley Operation Regular Route 1996 Activity 1997 Activity Average Average Trip Days of Trips Per Trip Days of Trips Per Month Count Operation Day Count -Operation Day Jan. 963 19.50 49.38 891 21 .50 41 .44 Feb. 1 ,010 22.50 44.89 March 931 22.50 41 .38 April 11045 24.50 42.65 May 1 ,056 24.00 44.00 June 19149 23.00 49.96 July 19218 24.00 50.75 Aug. 1 ,270 24.50 51 .84 Sept. 13113 21 .50 51 .77 Oct. 1 ,065 25.00 42 .60 Nov. 891 21 .00 42.43 Dec. 922 22.00 41 .91 12,633 274.00 46. 13 891 21 .50 41 .44 60 Average Trips Per Day "s i a p zo «� i U ' 13 Jan. Mend . Mey July Sept New. Feb. Apil June Aug . -.0m IXe. ® 1995 01996 Trip Summary of Other Trolley Trips (January. 1997) Count Ozark Brewery Basketball Bus 74 • TOTAL - OTHER TROLLEY TRIPS 74 \TROLLEY A P P L I C A T I O N F O R M For appointment to City Boards, Commissions, and Committees *"Please Print or Type all AMwers••• NAME: Curtis Shipley / Ellen s«, see. r • ( If married, please give spouse' s first name ) 1132 E . Ridgeway Circulation: (Do not write in this space. ) Reside"` srraytetteevislle , AR 72701 RECEIVE Same city P . 0 . Box 1026 , Fayetteville D 72702 Tfrminate: — 4 Appointed• 1997 Mailing Address Zip Code Term Expires : 443- 3672 Replaced: TELEPHONE NUMBER: Home: CITY CLERK'S DtFKI; 442- 606 Business: REFERENCES: OCCUPATION/EMPLOYER NAME : Retired Name Fred Vorsanger LENGTH OF RESIDENCY IN FAYETTEVILLE 44 years Address 131S rddgeway Phone CHOICE OF COMMITTEE: A $ P Commission Name Steve Ward _ X Address 521 - 1710 Phone 1 . What are your qualifications for serving on this committee, including education and expertise in the subject matter? I have served on the A F, P Commission for the last two years in the At- Large pose ion . I serve on the board ot Washington mglonai HospiENT"and • otlier Boar CLS ' serve and see that the future of Fayetteville is insured . 2. Wh would you like to be considered fo a intment o this a it eeT I feel that there is much woA TOR to do on the sown Center and I feel that the background that I have will help me to make that possible . I also feei thate promotion ol tne City ot rayettpyille its citizens is important . • RETURN THIS APPLICATION TO: Traci Paul , City Clerk' s Office, 113 W. Mountain St. , Fayetteville. if you have any questions, call 575-8323. A P P L I C A T I O N F O R M For appointment to city Boards, commissions, and committees *"Please Print or Type ell Answers*" NAME* �/</LL O. /y1AG u / 2E / L /L Soo, sec, r ' • n ( If married, please give spouse' s first name > / 7075 C4J00 ALW Circulation: (Do not write in this space. ) Resident Street Address � �� y6�vl cu 7a ?0 3 City - Zip Code TBrminate: CCS AML Appointed: fGD 1 ��p�/4 1 Mailing Address v Zip Code Tera Expires: TELEPHONE NUMBER : Home: S6 i Replaced. CITY CLERK'S OFFICE Business: 5?7- /45r-00 d REFERENCES: OCCUPATION/EMPLOYER NAME : f�L /MlE ,&3TG/r.SSMeA✓ Name !A/M &AeTA f LENGTH OF RESIDENCY IN FAYETTEVILLE rd Aw Address 36� �/ MOL7 ftm CHOICE OF COMMITTEE : Name /J'L� L-Y DILL ,. ,1 Address 4l , Da k. MG�cn CSF Phone 75(o —9 Y 8 2. 1 . What are your qualifications for serving on this committee, including education and expertise in the subject matter? 2, Iffy would you like like to be considered for appointment to this committee? C< f� ?� • RETURN THIS APPLICATION T0: Traci Paul , City Clerk's Orifice, 113Y. Mountain St. , Fayetteville. If you have any questions, call 575-8323. Funding Request for H.A. WAS (Hard at Work Kids) March Madness Basketball Tournament March 22=23, 1997 Name of Sponsoring Organization: The Conley Foundation, Inc. (Non-Profit) Mike Conley - (501 )575- 1877 5345 West Wheeler, Fayetteville, Arkansas 72704 (Makes Checks Payable to Conley Foundation, Inc.) Purpose of the Tournament The purpose of this tournament is to promote youth athletics in the Northwest Arkansas area and have a premiere tournament for youth ages 10 to 12. In addition to promoting Fayetteville, Northwest Arkansas, The University of Arkansas and the State of Arkansas. The youth that participate in this tournament is truly the future of America. They have drive • initiative, ambition and are exceptional young men and women. We want to keep them focused in the right direction and teach them the team concept and ideals. Period of Operation: March 21 -23, 1997 Location of Event: Ramay Junior High School Gym Fayetteville High School Gym Background & History: !st Annual Tournament - Spearheaded by Mike Conley, Olympic Gold Medalist ( 1992) Team Participation: 12 and Under AAU/BCI 11 and Under AAU/BCI 10 and Under AAU/BCI • Anticipating thirty teams from Arkansas, Oklahoma, Missouri, and Kansas (approximately 1 , 140 people for three days) Image: • The area has a wonderful vacation setting , as well as the University of Arkansas and the quality of living in Fayetteville and Northwest Arkansas is equally wonderful. Mike Conley, Olympic Gold Medalist from the 1992 Olympics, sponsors this event giving the city of Fayetteville a great role model for these young athletes. Marketing Plan: Mailed out over three-hundred flyers with packets of information on Fayetteville to participating teams. Advertised in the Kansas City Star, Arkansas Democrat Gazette, Tulsa World, Commerical Appeal out of Memphis, Tennessee, and St. Louis Post Dispatch. Exposure in all area newspapers ad well as local television stations. KARK TV out of Little Rock, KidCam. Proposed Budget: Information Packets & Postage 350.00 Equipment & Supplies 750.00 Scorekeepers and Referees 21500.00 • Trophies and Awards 11980.00 Gym Rental/Cost of New Scoreboard 350.00 Site Directors (6 shifts at $80. 00 per shift) 480.00 Head Official 150.00 Promotion and Marketing 450.00 Maintenance/Gym Site Cleanup 480.00 Endowment Scholarship 500. 00 Total Expenses $7,990.00 EntryFees (30 X$ 125.00=$3,750 - '625.00 )_ -3125.00 'Teams traveling over 225 miles entry fee free Gate Receipts -1200.00 Deficit Balance 31665.00 Funding Request from A&P -2. 000.00 • Any outstanding expenses will be covered from contributions from other community resources. ra 3 Contact : Mike Conley �s 42 yy 501 - 575- 1877 or John Freeman r 501 - 521 - 8698 H . A . W . K ' S " Hard At Work KidS " March Madness $ 125 . 00 March 22 - 23 Fayetteville , Arkansas Boys Ages : 10 & Under AAU/BCI 11 & Under AAU/BCI 12 & Under AAU/BCI 3 Game Guarantee ' Entry Deadline March 7, 1997 Come: Play the Cream of the Crop from 4 States • AGENCY REPORT A & P COMMISSION MEETING 3/24/97 I. Decrease in advertising responses. After analyzing the placement vs . the Jan. and Feb. responses we see the following as contributing factors : a) Home & Away received 502 responses from last years Jan./Feb . placement. In 1997 we will not be running until May/June due to Arkansas editorial. b) In 1996 we had 5 placements in the first two months vs. this year we had only 2. This is due to budget cut and one pub postponing their issue. In summary, we anticipate the responses will pick up due to heavy placement in March and April. H. GOVERNORS CONFERENCE REPORT • A. Tourism Statewide . Attached are copies of some of the research data presented by Parks & Tourism. Generally statewide , visitors from out-of-state were up slightly but in-state visitors decreased. Parks & Tourism is currently involved in a three part research project to identify the tourism strengths of the state and its regions , propose strategies to compete with the neighboring states and suggested projects to implement the strategies . The first phase has recently been completed. As was no surprise , the main strength is the scenic beauty . The negative is the lack of " attractions " . As was stressed , Arkansas will never have a Disneyland due to the lack of a large metro area to support it but possibilities exist to expand or package features as well as on-target marketing . One of the goals for 1997 is to expand the tourism season . By promoting outside of the traditional Surnmer/Fall time period this can be accomplished . Marketing is now focused on the holiday period through the "Trail of Lights " . Also in an effort to increase Spring tourism , March has been touted as " Antique Month" The other critical objective for 1997 is to keep Arkansans in the state. This • too will be addressed through in-state media. B . Northwest Arkansas and Washington County Our area continues to be strong with the County out-performing some regions . Detailed data is attached. C. Other General Information 1 ) Lights of the Ozarks. One of the presentations was from Marshall Texas Light Festival (the one George Smith started). I am pleased to report that, in my opinion and the opinion of many other attendees, Fayetteville is as good if not better. We just haven't reached the national notoriety Marshall has . Beginning immediately I will start making those contacts and work to secure editorial coverage. 2) Targeting. In one of the research sessions some very good points were made concerning how to, best communicate to the potential tourist. • a. Geographic. People in the North are not likely to respond to just scenic beauty because they have close access to that. However, they are interested in culture and historic sites. When marketing to the South, especially Texas , the mountains , lakes and general scenery is a big draw. b. Demographics. Due to the baby boomers retiring, Arkansas has a great opportunity. It is believed by some, that the boomers will seek "back to nature" for retirement locations . But it is important not to wait 10 - 20 years to start marketing to this target The average retiree visits a destination approximately 3 times before deciding to relocate there. Summary The media reports concerning tourism in Arkansas had a ring of doom and gloom. My observation was more that the problems were being confronted and a plan and strategy is the first step. A major concern, especially in central and eastern Arkansas , is the gambling pulling Arkansans and our potential tourists to the neighboring states . Instead of the grumbling of years past about how and when Arkansas can have gambling , I heard more about other states , such as Tennessee, that are growing in spite of not • having gambling but because of the diversity they offer the visitor. I heard talk about cross-promotion, holiday lighting festivals, week-end getaways . I am even more enthused about the direction we are taking for Fayetteville. Our strategies seem to be right on target. We will adjust the creative to reflect the Northern and Southern tourist's interest. 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