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Home My WebLink About1997-02-10 - Agendas - Final MEETING NOTICE The Advertising and Promotion Commission will meet on Monday , February 10 , 1997 at 2 : 00 p . m . at the Chamber of Commerce . ADVERTISING AND PROMOTION COMMISSION February 10 , 1997 2 : 00 p . m . Chamber of Commerce I . Call to Order II . Reports A . Approval of Minutes for January 13 meeting B . Financial - Ben Mayes C . Convention and Visitor Activity - Marilyn Snapp D . Blackwood/Martin Agency Report - Susan Stirewalt E . Trolley Operations Report ( informational item ) • III . Old Business IV . New Business A . Joe Martin Memorial Stage Race ( Bicycle ) - $ 3 , 620 B . Exhibit Hall Town Center V . Miscellaneous A . Governor ' s Conference on Tourism - March 16 - 18 Pine Bluff VI . Adjourn • • GROUP : ADVERTISING & PROMOTION COMMISSION DATE : January 13 , 1997 PRESENT : Curtis Shipley Marilyn Snapp Jim Waselues Ben Mayes Fred Hanna Susan Stirewalt Alex Jerde Brad Ruth Joe Fennel Kit Williams ABSENT : Coy Kaylor CALL TO ORDER : The meeting was called to order by Joe Fennel at 2 : 00 p . m . at the Chamber of Commerce office . Kit Williams was appointed by the Mayor to replace Woody Bassett as commissioner . Williams ' nomination will be subject to approval by the City Council at their next meeting . MONTHLY REPORTS : MINUTES It was moved by Shipley , second by Hanna to approve the • minutes of the December 9 meeting . Motion carried . FINANCIAL Ben Mayes presented the financial report for December . The HMR collections were $ 80 , 107 , an increase of 6 . 128 over December 1995 collections . Year- to- date total is $ 956 , 093 , a 2 . 488 increase over 1995 . December expenditures were $ 45 , 722 . Schedule of collections from 1977 indicated an average increase from 1978 to 1996 of 9 . 658 . Moved by Shipley , second by Jerde to approve the December financial report . Motion carried . ACTIVITY REPORT Marilyn Johnson presented the Annual Report for Convention Visitor Development . Moved by Waselues , second by Hanna to approve the Convention Visitor Report . Motion carried . AGENCY REPORT Susan Stirewalt reported that the agency has been implementing placements approved last month by the A & P Commission . She presented ads placed for first quarter . They will continue to use map to show location of • Fayetteville in relation to Branson and Eureka Springs ; new themeline will be Fayetteville - any way you want it ; spring ads will highlight historical tourism ; Moved by Jerde , second by Shipley to approve the agency report . Motion carried . TROLLEY OPERATIONS REPORT Report was presented as an informational item . Ridership was up 24 1 / 2 % over 1995 . New trolley will be delivered in late spring . OLD BUSINESS : BUDGET ROLLFORWARDS Moved by Hanna , second by Shipley to approve the following budget rollforwards : public notification ( $ 2 , 458 ) , new brochures ( $ 10 , 156 ) and landscape materials ( $ 8 , 588 ) . Motion carried . NEW BUSINESS : UNDERWRITER SELECTION Moved by Shipley , second by Hanna to request City Council to approve a letter of engagement of services for bond underwriting for Llama Co . to be lead underwriter with Stephens to serve as co -underwriter . Motion carried . • MISCELLANEOUS : Shipley requested information regarding attendance at Lights of the Ozarks . No figures are available ; however the Mayor ' s Office and Chamber of Commerce received a lot of favorable feedback . Suggestion was made to do counter early in fall of traffic compared with December traffic on square to have an idea of amount of traffic the Lights generate . There being no further business , the meeting was adjourned . Respectfully s,'/uubmitted , ZA Marilyn nape Director , Convention and Visitor Development • City of Fayetteville, Arkansas Monthly HMR Tax Collections 1995- 1997 • 1995 1996 1996 1997 1997 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 74,927 $ 76,738 2.42% $ 73,809 — 3.82% February 71 ,046 68,507 — 3.57% 0 March 68,254 72,521 6.25% 0 April 73,027 82, 155 12.50% 0 May 78,599 78,771 0.22% 0 June 80,875 79,880 — 1 .23% 0 July 80,211 83,337 3.90% 0 August 81 ,416 78,651 — 3.40% 0 September 80,376 85,514 6.39% 0 October 77,619 80,031 3. 11 % 0 November 91 ,076 89,882 — 1 .31 % 0 December 75,490 80, 107 6. 12% 0 • Total $ 932,916 $ 9561093 2.48% $ 73,809 — 3.82% too MIR Tax Collections By Month go 60 a 0 30 20 0 January Febmary March April May June July August September October November December • D 1995 ® 1996 1997 \HMRTAX Advertising & Promotion Commission Financial Report — Expenditures For the Month Ending January 31 , 1997 • 1997 YTD January Budget Item Budget Expenses Remaining Expenses Chamber of Commerce Operations Contract $100,000 50,000 50,000 50,000 Collection Expense — City of Fayetteville 19,560 1 ,476 189084 11476 Audit Expense 150 150 800 Telephone Number (Chamber of Commerce) 10,000 21500 7,500 21500 Public Notification (BMA Contract) 224,582 21 ,304 203,278 21 ,304 Trolley Operations 40,000 40,000 Convention Services 51000 5,000 Brochure Development 40,000 40,000 Music Festival 29000 21000 Air Museum 40,000 10,000 30,000 10,000 Square Gardens 20,000 69749 13,251 69749 Special Projects AAAA State H. S. Basketball Tournament 31000 31000 •Fay. Public Library Genealogical Collection 319175 319175 Northern Tourist Information Center 29,172 79293 21 ,879 73293 TOTAL USES $564,639 $99,322 $465,317 $99,322 • \A&PEXP97 • ACTIVITY REPORT January , 1997 INQUIRY RESPONSES January 97 Tourist - 183 1997 YTD - 183 January 96 Tourist - 363 1996 YTD - 363 Jan 97 Advertising Response - 343 1997 YTD - 343 Jan 96 Advertising Response - 661 1996 YTD - 661 January 97 Relocation - 202 1997 YTD - 202 January 96 Relocation - 327 1996 YTD - 327 January 1997 Total Inquiries - 728 January 1996 Total Inquiries - 11351 YTD 1997 Total Inquiries - 728 YTD 1996 Total Inquiries - 1 , 351 CONVENTION ACTIVITY Conventions - MO/AR Kiwanis Conference AAAA State Basketball Tournament • Meetings - Political Animals Habitat for Humanity dinner Tour Groups - Retired Phillips Employees - Tulsa , OK Ponca City Bank - Ponca City , OK Heartland Country Tours - Branson , MO Rich Mountain Community College - Mena , AR Miscellaneous - Jackson County , MO , Parks and Recreation NOARK Girl Scouts Tulsa Boat , Sport and Travel Show Relations with Hospitality Industry - meeting with Quest Management Co NATA agency evaluation Arkansas Parks and Tourism meeting Governor ' s Conference on Tourism Best Western Windsor Suites manager West Fork music show Media Relations - KFSM-TV 5 Morning Show Arkansas Democrat Gazette Associated Press HMR COLLECTION COMPARISON • January 1997 : $ 73 , 809 January 1996 : $ 76 , 738 Percent Decrease - 3 . 828 YTD 1997 : $ 73 , 809 YTD 1996 : $ 76 , 738 Percent Decrease - 3 . 828 • TOP HMR COLLECTIONS - January Hilton Clarion Red Lobster Applebee ' s Jose ' s Kirby ' s Chili ' s Ozark Brewing Company McDonald ' s AQ Chicken Luby ' s Ryan ' s • • RELOCATION INQUIRY 1997 Final JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT • AL 0 AK 0 AZ 9 AR 22 CA 16 CO 7 CT 0 DE 0 DC 0 FL 3 GA 5 HI 1 ID 1 IL 7 IN 6 IA 7 KS 4 KY 4 LA 5 ME 1 MD 0 MA 1 MI 5 MN 5 MS 4 • MO 12 MT 0 NE 6 NV 1 NH 0 NJ 5 NM 3 NY 1 NC 6 ND 1 OH 5 OK 8 OR 3 PA 1 PR 0 RI 0 Sc 2 SD 4 TN 2 TX 17 UT 2 VT 0 VA 2 WA 2 WV 1 • WI 3 WY 1 Can 0 APO 1 FOR 0 202 Total 202 TOURIST INQUIRY 1997 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOT • AL 3 AK 0 AZ 2 AR 54 CA 6 CO 2 CT 1 DE 1 DC 0 FL 3 GA 2 HI 1 ID 0 IL 8 IN 2 IA 4 KS 3 KY 0 LA 5 ME 1 MD 1 MA 3 MI 4 MN 4 MS 2 • MO 10 MT 0 NE 0 NV 1 NH 1 NJ 1 NM 2 NY 2 NC 2 ND 2 OH 3 OK 12 OR 2 PA 2 PR 0 RI 0 SC 0 SD 1 TN 2 TX 16 UT 1 VT 0 VA 2 WA 0 WV 0 . WI 4 WY 0 Can 4 FOR 1 Tot . 183 Total 183 ADVERTISING INQUIRY 1997 • January 31 , 1997 JAN FEB MAR APR MAY JUN AUG SEP OCT NOV DEC Tourist AAA AT BH CL 39 D FC H&A ML 87 NTG 102 OU 10 SL 55 TM 11 TA OK OU USA V 21 VUS 14 Newspaper ANI ADG • SNL TMG Group Travel TDM ABA BY NTA GTL MM CS SM 1 TW 3 343 AAA AAA Car ANI - Arkansas Nwspr TDM-TM Direct Mail AT- AR Tour Guide ADG- AR Democrat Gaz ABA-ABA Destinatns BH- Better Homes SNL- Springfield News BY- ByWays CL- Country Living TW- Tulsa World NTA- NTA Courier D- D Magazine TMG- Travel Mktg G GTL- Grp Travel Ledr FC- Family Circle NN- Motorcoach Mkt H&A- Home & Away CS- Convention So . ML- Midwest Living SM- Successful Mtg , NTG- NATA Tour Guide TW- Travel Weekly OK - Oklahoma Today OU - Outside • SL- Southern Living TA- Travel America TM- Texas Monthly USA- USA Weekend V- Vacation VUS - Vista USA Advertising Inquiry by State JANUARY 1997 AT BH BY CL CS D FC GTL H&A ML MM OU NTG SL SM TM TW V VUS TOT AL 2 2 AK AZ 1 2 1 A 11 4 CA 3 1 1 3 1 2 2 CO 2 CT 1 1 DE 1 DC FL 1 1 6 3 1 GA 1 1 HI 1 ID IL 14 8 1 1 1 IN 3 9 1 1 2 IA 1 9 3 1 KS 2 1 2 KY 2 1 1 1 LA 6 4 1 3 ME 1 MD 1 1 1 MA 1 MI 5 8 5 1 MN 6 11 1 1 1 MS 2 3 2 MO 3 6 5 1 3 MT 1 NE 2 2 N 11 NJ 3 2 1 NM 1 NY 3 2 1 1 NC 1 1 1 2 1 ND 1 OH 2 8 3 OK 1 2 1 1 2 OR 1 PA 1 1 1 1 1 PR RI 1 Sc 1 SD 1 1 2 TN 2 3 3 1 1 TX 5 7 7 5 1 3 UT 1 1 VT 4 VA 1 1 2 WA 1 2 1 WV 1 1 WI 8 1 8 1 WY 1 CA 2 1 AP 1 F 3 1 39 87 10 102 55 1 11 3 21 14 TOTAL 343 City of Fayetteville - Trolley Operation Regular Route 1995 Activity 1996 Activity Average Average Trip Days of Trips Per Trip Days of Trips Per Month Count Operation Day Count Operation Day Jan . 666 22.00 30.27 963 19.50 49.38 Feb. 714 22.00 32.45 11010 22.50 44.89 March 650 24.00 27.08 931 22.50 41 .38 April 783 23.00 34.04 1 ,045 24.50 42.65 May 11012 24.00 42.17 19056 24.00 44.00 June 983 24.00 40.96 19149 23.00 49.96 July 1 ,070 24.50 43.67 19218 24.00 50.75 Aug. 11096 24.00 45.67 1 ,270 24.50 51 .84 Sept. 1 ,040 25.00 41 .60 11113 21 .50 51 .77 Oct. 1 ,348 24.50 55.02 1 ,065 25.00 42.60 Nov. 11190 22.00 54.09 891 21 .00 42.43 Dec. 773 20.00 38.65 922 22.00 41 .91 11 ,325 279.00 37.36 12,633 274.00 46. 13 Average Trips Per Day 60 40 20 g 31 Q Jan. , March May July Sept. Nov. Feb. April June Aug. Oct. Dec. 1995 ■ 1996 Trip Summary of Other Trolley Trips (December, 1996) Count Ozark Brewery Basketball Bus 98 • TOTAL - OTHER TROLLEY TRIPS 98 \TROLLEY 1 ■ Ms. Marilyn Johnson 15 November, 1996 Advertising and Promotion Commission Chamber of Commerce 123 West Mountain Street Fayetteville, Arkansas 72701 Dear Marilyn: The Fayetteville Whcelmen Cycling Team is very pleased to report that the 1996 Joe Martin Memorial Stage Race was an unqualified success! The Advertising and Promotion Commission has been a consistent source of support for the premier cycling event in Arkansas. Our past success is due in no small part to the funds provided by the A&P Commission. In 1996, the Race attracted participants from 26 States, three Canadian provinces and two foreign countries. Total entrants numbered 282, a record! For 1997, we would again like to secure the support and sponsorship of the Chamber. Our funding request for 1996 was $5,555.00. We recognize that funds are facing ever higher requests and have become somewhat more •, restricted. Accordingly, our plan of promotion for 1997 has been scaled back. Our total request is $3,620.00. Your consideration is most appreciated. Sincerely, Anhigpen President Fayetteville Wheelmen Cycling Team cc: John Lewis Pat Zimmerman, President-elect • TYSON RACING • 1056 BONNIE LANE • FAYETTEVILLE, AR 72703 A UNITED STATES CYCLING FEDERATION SANCTIONED RACING TEAM I ■ IrAYETTEVILLE ADVERTISING ANDPROMOTION COMMISSION FUNDING REQUEST EVENT NAME: JOE MARTIN MEMORIAL STAGE RACE CONTACT PERSON: MORGAN LINDSEY P.O. BOX 584 FAYETTEVILLE, ARKANSAS 72702 PURPOSE. BENEFIT THE AMERICAN CANCER SOCIETY THROUGH A HEALTH= • RELATED, COMMUNITY BASED EVENT. EVENT DATE. TBD IN MAY, 1997. EXPECTED VISITORS: BETWEEN 250 AND 300 RACERS ARE ANTICIPATED. A TOTAL OF OVER 500 VISITORS. MEDIA EXPOSURE: AS IN PAST YEARS, WE PLAN TO COMBINE NATIONAL PRINT MEDIA WITH MAILERS TO ALL CYCLISTS IN THE SOUTH CENTRAL REGION. TYSON RACING • 1056 BONNIE LANE • FAYETTEVILLE, AR 72703 A UNITED STATES CYCLING FEDERATION SANCTIONED RACING TEAM 0 1 ■ nu JOE MARTIN MEMORIAL STAGE PUKE MSTORY The 1997 edition of the Race will mark its twentieth anniversary. The first race, held in 1978, was known as the Fayetteville Spring Classic. Joe and Nancy Martin designed the courses and directed the Races until Joe fell ill with cancer in 1988. Due to the demanding nature of the courses, the Race gained a well-earned reputation as one of the best cycling events in the Central USA. By 1982 the Race had grown in stature to the point that it was chosen as a qualifier for the Junior National Team. Joe and Nancy worked hard to insure that a quality event • was held. I Joe's death in 1990 put the future of the Race in doubt. One of the local bike shops tried to promote and direct the race in conjunction with the Boston Mountain Cyclists (founded by Joe Martin). In 1991 , Mark Bickford assumed direction of the Race under the auspices of B. M.C. About 120 racers participated that year and the improved quality of the organization event was noticeable. Beginning in 1993, Mark and the Fayetteville Wheelmen Cycling Team inherited the promotion of the event from B.M.C. With' a purse of $5,000.00 the Race attracted 266 cyclists from 14 states. The American Cancer Society was designated as beneficiary of the proceeds from the Race and realized over $2,000.00 in 1993. The Olympic year of 1996 brought a new honor to the Joe Martin Memorial Stage Race. For the first time, it became a part of the National Points Series. 282 racers attended from 26 states, three Canadian provinces and two foreign countries (other • than Canada). The total prize list was $13,000.001 TYSON RACING • 1056 BONNIE LANE • FAYETTEVILLE, AR 72703 A UNITED STATES CYCLING FEDERATION SANCTIONED RACING TEAM 0 ,1 � � ■ � � In 1997 the plan is for the Race to be scaled back to the former $6,000.00 prize list. This will not allow the event to be a part of the National Points Series, but it will qualify as a Junior Olympic Qualifier and the Regional Masters Championship. I I I I i I I I I I • I II I TYSON RACING • 1056 BONNIE LANE • FAYETTEVILLE, AR 72703 A UNITED STATES CYCLING FEDERATION SANCTIONED RACING TEAM I I 1 ■ MMKETING FLAN: As in past years, we will advertise the Race in VeloNews and Cycling USA, two national cycling publications. We will also conduct a blanket mailing to all licensed cyclists in the South Central region of the USA. MARKETING BUDGET: As a non-profit organization, the team has a very limited budget and cannot fund advertising without the assistance of the ABP Commission. Blackwood, Martin & Associates has • been kind enough to assist with the development and placement of the ads in past years. FUNDING REQUEST: VeloNews Advertisement $1 ,680.00 Cycling USA Advertisement $1 ,090.00 Direct Mail Expenses $850.00 TOTAL REQUEST $39620.00 FINANCIAL DISCLOSURE: ANTICIPATED INCOME: Sponsorships $2,000.00 USCF Grants $11000.00 Entry Fees $9,800.00 ABP Grant $30620.00 TOTAL INCOME $16,420.00 TYSON RACING • 1056 BONNIE LANE • FAYETTEVILLE, AR 72703 A UNITED STATES CYCLING FEDERATION SANCTIONED RACING TEAM f / 1 E "' 1I n ■ ANTICIPATED EXPENSE: Advertising $29770.00 Mailing Costs $850.00 Supplies $400.00 Course Security $500.00 USCF Fee $380.00 Insurance $1 , 180.00 Official's Fee & Expenses $1 ,700.00 Promoter's Fee $19000.00 Prize List $69000.00 Miscellaneous $300.00 American Cancer • Society Don. 519340.00 I TOTAL EXPENSES $161420:00 TYSON RACING • 1056 BONNIE LANE • FAYETEVILLE, AR 72703 A UNITED STATES CYCLING FEDERATION SANCTIONED RACING TEAM i tees *, , STATE OF ARKANSAS °4 ''""' f OFFICE OF THE GOVERNOR Mike Huckabee State Capitol Governor 4r Little Rock 72201 ♦J 4, Dear Arkansas Tourism Supporter: As Governor of Arkansas, it gives me great pleasure to invite you to the 231d Annual Arkansas Governor's Conference on Tourism in the Pine Bluff Convention Center, where members of the state's tourism and hospitality industries will gather on March 16- 18 to celebrate another year of success . This year's theme, " Smart Marketing Knows No Season, " is very much on target as we approach the end of the 20°i' century. You will be challenged by this year's lineup of speakers, who will address a number of concerns that will better prepare you for competition in the year • 2000 and beyond. Topics will include the importance of quality operations, customer satisfaction and team empowerment, and ways to establish excellence in every facet of your business . You can also expect panel discussions on the important group travel market, the latest in travel trends, and achieving success with your African-American marketing efforts . Among the industries of Arkansas, tourism represents the greatest potential for growth and development, and I am pleased to support and promote your goals for tourism and hospitality in The Natural State. Enclosed you will find the 1997 Conference program, along with hotel reservation forms and conference registration forms . Please maize your hotel reservations and return the registration form to the Department of Parks and Tourism as soon as possible. I look forward to seeing you in Pine Bluff! Sincerely your 464f44k� e/ Mike Huckabee • r 'i FF 1997 r O . . 23rd Annual Arkansas Governor's Conference on Tourism HOLIDAY INN & CONVENTION CENTER PINE BLUFF ARKANSAS MARCH 16- 18, 1997 Presiding: Richard W. Davies, Executive Director, Sunday, March 16 Arkansas .Department of Parks & Tourism Introductions: Danny Ford, Chairman, State Parks, 11:00 am-5:00 pm: REGISTRATION Recreation & Travel Commission Lobby, Holiday Inn Keynote Address: Roger Dow, Vice President and 6:30 pm: EARLY BIRD PARTY General Sales Manager, Marriott Hotels Resorts and Suites (Enclosed is a flyer with details) = 1 :45 pm-3:30 pm: 1997 STATE TOURISM a Hosted by: Pine Bluff Convention & Visitors Bureau REPORT Convention Center Auditorium Monday, March 17 Featuring- Arkansas Department of Parks & Tourism Cranford Johnson s:oo am-5:00pm: SMART MARKETING KNOWS NO SEASON Robinson Woods REGISTRATION DX Shifflet & Lobby, Holiday Inn Associates Economic 10:00 am- 11 :00am: Research ORIENTATION Associates FOR CONFERENCE NEWCOMERS 3:30 3300 ppm-4:00 pm: Jefferson Room, Holiday Inn Lobby, Convention ` Center 11:30 am: OPENING CEREMONIES Hosted by: Pine Bluff Convention & Convention Center Visitors Bureau ' Auditorium Presiding: Jane ' 4:00 pm-5:00 pm: Christenson, Vice . GENERAL Chairman, State Parks, SESSION Recreation & Travel Convention Center Commission Auditorium Address: "Lighting PAR PTNEERSRS pm: Up Arkansas" _ PAR • LUNCHEON NOTE: Hospitality rooms will open: in the Featuring: Wonderland of Banquet Hall, Holiday Finn all three nights of the conference Lights Committee, Convention Center at the conclusion of scheduled events. Marshall, Texas 23rd Annual Arkansas Governor's Conference an Tourism11 • 6:30 pm: ST. PATRICK'S DAY CELEBRATION Presiding: Joe David Rice, Tourism Director, Banquet Hall, Convention Center Arkansas Department of Parks & Tourism (Enclosed is a,/lyer with details) 1 :45 pm-3:00 pm: GENERAL SESSION Convention Center Auditorium Tuesday/, March 18 Address: "Using Media Marketing to Meet Measurable Promotional Objectives" 7:30 am-5:00 pm: REGISTRATION Featuring: Debbie Geiger, President, Geiger & Lobby, Holiday Inn Associates 8:00 am-9:30 am: BREAKFAST 3:00 pm-3:30 pm: BREAK Banquet Hall, Convention Center Lobby, Convention Center Hosted by: Arkansas Tourism Development Hosted by: Jonesboro, 1998 Arkansas Governor's Foundation Conference Host City Address: "Who's Knocking? " 3:30 pm-5:00 pm: GENERAL SESSION Featuring: Vincent Shortt, President, Shorts Convention Center Auditorium Stories Teleproductions Address: "Grand Illusions" 9:45 am- 10:30 am: CONCURRENT SESSIONS Featuring: Billy Riggs, Billy Riggs Enterprises Holiday Inn 6:30 pm: GOVERNOR'S RECEPTION • A. "How That Quaint Little Inn Made It To The Hosted by: Meredith Corporation New York Times—And What That Means To The Innkeeper" 7: 15 pm: ARKANSAS HOSPITALITY Featuring: Vincent Shortt, President, Shorn ASSOCIATION/GOVERNOR'S BANQUET Stories Teleproductions Banquet Hall, Convention Center B. "Marketing To African American Travelers" Hosted by: Participating Media and the Arkansas Tourism Development Foundation Featuring: Mel Fallis, Vice President of Advertising and Marketing, American Visions Magazine Featuring: The Honorable Mike Huckabee, Governor of Arkansas C. "Arkansas Tourism Research: Get The Facts" Special Recognition: Arkansas Tourism Industry Featuring: Doug Shifflet, President, D.K. Shifllet & Henry Awards Associates 9:00 pm: GOVERNOR'S DANCE 10:30 am-11:00 am: BREAK Convention Center Lobby, Convention Center Entertainment: Loose Ends Hosted by: Arkansas Festival Association Note. Transportation to and from other hotels will be 11 :00 am- 11 :45 am: CONCURRENT provided throughout the conference. Transportation SESSIONS REPEAT schedules will be posted at each hotel. • Noon-1 :30 pm: REGIONAL ASSOCIATION LUNCHEON Aknsas. Banquet Hall, Convention Center THE NATURAL STATE 1997 • 23rd Annual Arkansas Governor's Conference on Tourism HOLIDAY INN & CONVENTION CENTER PINE BLUFF ARKANSAS MARCH 16- 18, 1997 March 16 Presiding: Richard W. Davies, Executive Director, Sunday. Arkansas .Department of Parks & Tourism Introductions: Danny Ford, Chairman, State Parks, 11:00 am-5:00 pm: REGISTRATION Recreation & Travel Commission Lobby, Holiday Inn Keynote Address: Roger Dow, Vice President and 6:30 pm: EARLY BIRD PARTY General Sales Manager, Marriott Hotels Resorts and Suites (Enclosed is a flyer witb details) 1 :45 pm-3:30 pm: 1997 STATE TOURISM Hosted by: Pine Bluff Convention & Visitors Bureau REPORT Convention Center Auditorium Monday, March 17 Featuring: Arkansas Department of Parks & Tourism CranfoSMART MARKETING KNOWS NO SEASON RobinssonJWoods 8:00 am-5:00pm: • REGISTRATION D.K. Shiffler & Lobby, Holiday Inn Associates Economic 10:00 am- 11 :00am: Research ORIENTATION Associates FOR CONFERENCE NEWCOMERS 3:30 pm-4:00 pm: Jefferson Room, BREAK Holiday Inn Lobby, Convention Center 11:30 am: OPENING CEREMONIES Hosted Pine Bluff Convention & Convention Center Visitors Bureau Auditorium Presiding: Jane ' 4:00 pm-5:00 pm: Christenson, Vice GENERAL Chairman) State Parks, SESSION Recreation & Travel Convention Center Commission - Auditorium Address: "Lighting 12:00 pm- 1 :30 pm: Up Arkansas" PARTNERS LUNCHEON NOTE.• Hospitality rooms will open in the Featuring: Wonderland of • Banquet Hall, Holiday Inn all three nights of the conference Lights Committee, Convention Center at the conclusion of scheduled events. Marshall, Texas REGISTRATION . 23rd Annual Arkansas Governor's Conference on Tourism 7 FOR ash Amount Received CCheck Date RecorclNumbell Received B OFFICIAL USE ONLY NOTE: Only One Registrant (And Spouse) Per Form. Reproduce This Form If Needed. Please Type or Print Legibly. EM (As Preferred on Name Tag): BUSINESS NAME REPRESENTED (As Preferred on Name Tag): MAILING ADDRESS: CITY: STATE: ZIP: COUNTY: TELEPHONE NUMBER: (A.C. ) Is This Your First Time to Attend an Arkansas Governor's Conference on Tourism? ❑ YES ❑ NO 9TIMITIMI,"m (As Preferred on Name Tag): SPOUSE'S BUSINESS NAME REPRESENTED (As Preferred on Name Tag): AILING ADDRESS: CITY: STATE: ZIP: COUNTY: TELEPHONE NUMBER: (A.C. ) Is This Your Spouse 's First Time to Attend an Arkansas Governor's Conference on Tourism? ❑ YES ❑ NO CHECK THE EVENTS • ' WHICH YOUTO REGISTERPRICE PRICE AT BEFORE REGISTRANT SPOUSE EVENTS MARCH 15 THE DOOR FULL REGISTRATION $ 125 each $ 160 each MARCH 17: MONDAY ONLY (Includes All Sessions & All Meals) $ 60 each $ 70 each MARCH 18: TUESDAY ONLY (Includes All Sessions & All Meals) $ 85 each $ 95 each MARCH 18: A.H.A./Governor's Banquet & Henry Awards & Dance ONLY $ 40 each $ 50 each Total Amount Due $ $ NOTE TO DELEGATES WITH A DISABILITY: Delegates with a • disability are welcome to attend. If you have a disability and would like to request specific assistance or accommodations, please ' • • • • mark the box below and provide the necessary information on a separate sheet. The Department of Parks & Tourism will make MAIL CHECK AND REGISTRATION FORM TO: every effort to accommodate your request. I am requesting special assistance and have attached the Suite 4A-900, Editorial Section/Governor's Conference necessary information regarding my request. One Capitol Mall, Little Rock, Arkansas 72201 Conferencer Up At RegistrationDesk UponConference PHONE: (501 ) 682- 1925 ( 501 )682-7777 (V/TT) FAX: ( 501 ) 682- 1364 • LTION REQUEST • 23rd Annual Arkansas Governor's Conference on Tourism C he Holiday Inn will provide a discounted rate of $63 .00 for Governor's C9Conference attendees. Please make your reservation BEFORE MARCH 1 , 1997, directly with the hotel. Please complete this pre-addressed form , fold and mail—or, call the Holiday Inn at the number listed below. If reservations are made by telephone, you must state that you are with the Governor's Conference at the time of your call to receive the discounted conference rate. Conference rooms will only be held until March 1, 1997 . Any reservation made after March 1 will be subject to availability. OTHER NEARBY HOTELS INCLUDE: • ADMIRAL BENBOW INN— Hwy 65B South at Wisconsin Street; Phone ( 501) 535-8300 • BEST WESTERN PINES-2700 East Harding ; Phone (501 ) 535-8640 • DAYS INN- 5th and Walnut Street; Phone (501 ) 536-6100 • ECONOMY INN-4600 Dottarway Road; Phone ( 501) 534-4510 THE INN OF PINE BLUFF— Hwy 65 South at Blake Street; Phone ( 501 ) 534-7222 • SUPER 8 MOTEL-410.1 West Barraque; Phone ( 501 ) 534- 7400 • WINDSOR INN-2902 East Harding ; Phone ( 501 ) 536-2100 NOTE: Reservations with any of these hotels must be made directly with the hotel, subject to price and availability. PLEASE • ONE • FOR • • (You may photocopy this page it additionale ROOM RESERVATION REQUEST March 16-18, 1997 ARRIVAL CHECK IN TIME Group Arkansas Governor's Conference on Tourism Month Day Time AFTER 3:00 PM Print Last Name First DEPARTURE CHECK OUT TIME Street Address Month oay Time 11:00 AM City ZIP 0 Smoking Names of Additional Guests Sharing Room: O Non-smoking Phone No. ( ) � Number of Rooms Desired: 2 QUEEN BEDS KING SUITE A ® INDICATE (X) ROOM PREFERENCE—SUBJECT TO AVAILABILITY AT TIME RESERVATION RECEIVED o QUEEN (2 Gueen Beds) O KING (I King Bed) 7 SUITE Signature: �LIDAY INN—PINE BLUFF $63.00 $63.00 $63.00 Two Convention Center Plaza RESERVATION ACCEPTED ON SPACE AVAILABILITY AFTER THIS DATE: March 1, 1997 Price Does Not Include 10.5 % Sales Tax Pine Bluff, Arkansas 71601 Reservations must he guaranteed by a first night's deposit or approved credit card by cut-off date. To avoid no show billing, (501 ) 535.3111 or please cancel 24 hours prior to arrival. 1 -1 ) 535 3111 o AMERICAN EXPRESS DINERS CLUB MASTERCARD__ VISA_ DISCOVER Card Number Expiration Date L661 I H3NVW NVH1 831" ON A83AII30 3NnSN3 01 IIVW—ON3 H3V3 NO ONV 383H 3dV1 - - - - - - - - - - - - - - - - - - - - - Plod - - - - - - - - - - - - - - - - - - - - - - i v i • r � . - - - - . . . . . . . . . . . . . . . . . . P1O3 - - - - - - - - - - - - - - - - - - - - - - Place First Class ILA Postage Here HOLIDAY INN—PINE BLUFF Two Convention Center Plaza Pine Bluff, Arkansas 71601 • a�JJ p W � �■■ m W� q c ¢ mme \\ice O . _ . ._ . -- - - ��a GH MOAN � yV � o j ♦ 4. ♦ O is oIH ou, e bb 1VN01938 Of z � g 31tl1\S w' a: - u o ■ o '?' 3NId '1S NIM a > > > - -- - --�--�- - - - -- - - -~ r4 lffilvm� ow wu uJ V C AHH3H0 ntEAV 3 oz w AQVRAINfl 'a' m J m6 LL 9 z ■ �- 133816 13ZtlH �J i MUM3Y a m >-- - AQP i _ -- - -- - - '-d "� < Oy0 0 • 'AMNd NO1dWIH a A3 H - Q@' b • o m = JQ '1S 3Ntl19 N Jti� m _ x � o o • 21k 9 PP m � ■ �,; `� 'ad N388VM 31001W J S JQ FP 3Q a`� eg c' ' � m � h:♦ 61jybN bbyy po 0 - 1.10/ . __ �., o z ■ LL Jiy�J '* '1S NOSNIH0111 s Ad01f10 by 'OH 31dtlW W s NfINNtlHi NOSIVM � : Hl�JS 1S 1NVAH8 m -- - r I k- 12 ' mm 2 G H a U z G a 2 O 7 \ a NV) � G a'o�hh y O � IC O O C n21' WeY� = C e m QC Oou ' FN 2405 I�ul � 23rd Annual Arkansas Governor's Conference on Tourism ain Stree ;,lVlardi Gras Let the good times roll with your DATE: Sunday, March 16, 1997 friends and colleagues as we get TIME: 6:30 PM ready to kick off the 1997 Arkansas tourism season. There'll be Cajun ENTERTAINMENT BY: cookin:..a refreshment or Happy lymes jazzband two...some grand l prizes...and plenty of = PINE BLUFF / jazz and Dixieland. Come and enjoy Southern hospitality, _ Pine Bluff style. � � DRESS: al r � PLACE: Harbor Oaks , ` Golf Club (take _ `r Regional Park ' ♦ SPONSORED trive North om U.S. 65). BY: Pine Bluff S Convention St visitors Bureau Harbor Oaks , Golf Club • MORE Softball NDAY EVENTS Complex J`' • 10:30 AM: FOUR-BALL SCRAMBLE GOLF COQ \ Q " TOURNAMENT—Harbor Oaks Golf Club. aPQ Green and cart fee is 830-per-person. Lake Z Deadline for entry is March 1 . To enter, call Pine Renee Borchert at 1 -800-536-7660, Ext. 2145. CD Bluff W • 1 :00 PM: "PASSPORT TOUR OF PINE BLUFF"—departs the Holiday Inn lobby. 65 ® o Visit the Arkansas Railroad Museum ; Pine Bluff/Jefferson a County Historical Museum ; The W. 6TH AVE. Band Museum; and The Arts & Science o Center for Southeast Arkansas. Return to hotel by 4 :45 PM on shuttle-buses, compliments of Pine Bluff Convention & 0 Visitors Bureau. "A Passport" of attractions will be given to the 15 z {{,lyday participants, to be stamped by the attractions. If convention attendees C) ■ pin visit all four attractions , they will be eligible for a $ 100 cash prize Convention Center presented at the St. Patrick's Day Party Monday evening. Iss jow The 23rd Annual Arkansas Governor ' s Conference on Tourism MI r IS 4 --•� Q 0 0