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HomeMy WebLinkAbout1996-09-09 - Agendas - Final MEETING NOTICE The Advertising and Promotion Commission will meet on Monday , September 9 , 1996 at 2 : 00 p . m . at the Chamber of Commerce . ADVERTISING AND PROMOTION COMMISSION September 9 , 1996 2 : 00 p . m . Chamber of Commerce I . Call to Order II . Reports A . Approval of Minutes for August 12 meeting B . Financial - Ben Mayes Co Convention and Visitor Activity - Marilyn Johnson D . Blackwood/Martin Agency Report - Susan Stirewalt E . Trolley Operations Report III . Old Business A . Exhibit Hall /Town Center - Richard Alderman IV . New Business A . Option to renew contract with Blackwood /Martin & Associates V . Miscellaneous V . Adjourn a • GROUP : ADVERTISING 6 PROMOTION COMMISSION DATE : August 12 , 1996 PRESENT : Curtis Shipley Marilyn Snapp Woody Bassett Ben Mayes Fred Hanna Richard Alderman Alex Jerde Susan Stirewalt Jim Waselues Joe Fennel ABSENT : Coy Kaylor CALL TO ORDER : The meeting was called to order by Chairman Joe Fennel at 2 : 00 p . m . at the Chamber of Commerce office . MONTHLY REPORTS : MINUTES It was moved by Shipley , second by Bassett to approve the minutes of the July 8 meeting . Motion carried . FINANCIAL Ben Mayes presented the financial report for July . The HMR • collections were $ 83 , 337 , an increase of 3 . 908 over July 1995 collections . Year-to -date total is $ 541 , 908 , a 2 . 84 % increase over 1995 . July expenditures were $ 86 , 585 . Moved by Shipley , second by Jerde to approve the July financial report . Motion carried . ACTIVITY REPORT Marilyn Johnson reviewed July activities of Convention Visitor Development . Total inquiry responses for July increased over July 1995 . A total of 3 , 413 inquiries were received . Convention activity was increased with emphasis on Arkansas Society of Association Executives and Good Sam Samboree . Bid was presented for Honda Sport Touring group in fall . Moved by Shipley , second by Bassett to approve the Convention Visitor Report . Motion carried . AGENCY REPORT Susan Stirewalt presented agency report . First ad for 1997 in Northwest Arkansas Tour Guide was presented targeting the general tourist . Ad communicates the diversity of activities , proximity to Branson and highlights a bold headline ( LOUD/ soft ) . The new tagline - Fayetteville , any • way you want it " will be used in all advertising . Moved to approve report by Jerde , second by Shipley . Motion carried . TROLLEY REPORT was distributed as an informational item . • OLD BUSINESS : EXHIBIT HALL/TOWN CENTER Richard Alderman discussed the financial and economic impact numbers which completes the three parks of the study , with marketing study and programming analysis having presented previously . It will take one week to put written words with the studies and will issue the complete report . The report shows that the town center is capable of being financed with funds we have now in the HMR collections yearly . Shipley says he hopes to have the participation of parking group to have money to address other issues . Alderman said his job was to address if the HMR and A & P can pay for the center alone . Shipley moved to accept the report and proceed to issue a complete study , second by Jerde . Motion carried . BOND COUNSEL : Agreement was discussed to hire a bond counsel to give advice on issues related to bond sale for Town Center . $ 18 , 500 + out of pocket expenses will be paid contingent on sale of • bonds . No expenses ( other than 3rd party expenses ) will be incurred by the A & P or City if bonds do not go through . Shipley moved to approve engagement letter with Mitchell , Williams , Selig , Gates & Woodyard , second by Bassett . Motion carried . NEW BUSINESS : 1 / 8 CENT AMENDMENT ( AMENDMENT 2 ) - After review of material in packet , it was moved to table . Motion carried . HORSESHOE TOURNAMENT - A request from the Horseshoe Association to fund $ 2 , 000 for Labor Day State Tournament was declined . OTHER BUSINESS : Town Center subcommittee will meet and develop a timeline for presentation of Town Center new phase for Advertising and Promotion Commission members and City council . There being no further business , the meeting was adjourned . Respectfully`�'sy`ubmitted , • Marilyn Snapp Director , Convention and Visitor Development City of Fayetteville, Arkansas Monthly HMR Tax Collections 1994- 1996 • 1994 1995 1995 1996 1996 Total Total Change Over Total Change Over HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 71 ,070 $ 74,927 5.43% $ 76,738 2.42% February 60,389 71 ,046 17.65% 68,507 — 3.57% March 64,306 68,254 6.14% 72,521 6.25% April 70, 193 73,027 4.04% 82,155 12.50% May 72,787 78,599 7.98% 78,771 0.22% June 73,001 80,875 10.79% 79,880 — 1 .23% July 71 ,576 80,211 12.06% 83,337 3.90% August 78,508 81 ,416 3.70% 78,651 —3.40% September 76,833 80,376 4.61 % October 76,400 77,619 1 .60% November 79,328 910076 14.81 % _ December 71 ,862 75,490 5.05% •- TTotal $ 866,253 $ 9329916 7.70% $ 6200559 2.01 % Jao I BVIR Tax Collections By Month so 60 0 0 'o 40 20 0 January February Munch Aprd May June July August September October November December 1994 ® 1995 1996 • \H M RTAX Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending August 31 , 1996 1996 YTD August Budget Item Budget Expenses Remaining Expenses Public Notification (BMA Contract) $257 ,364 $172 ,515 $84,849 $23,437 Audit Expense 150 150 0 Trolley Operations 35,000 28,808 61192 3,061 Collection Expense 38, 100 12,411 259689 1 ,573 Convention Services 51000 31484 11516 884 Brochure Development 40,000 28,419 11 ,581 800 Telephone Number (Chamber) 100000 7,500 21500 Lights of the Ozarks 20,300 20,300 Autumnfest 5,000 5,000 Music Festival 21000 21000 0 23000 Air Museum 40,000 30,000 10,000 Chamber of Commerce Contract 100,000 100,000 0 Exhibit Hall/Town Center 1005000 639643 36,357 Park Improvements (Crystal Springs) 27%000 26,464 2529536 Landscape Materials (Square Gardens Maint.) 20,000 7,520 12,480 364 Special Protects • Airfest '96 (Air Museum) 10000 . 10000 ,, O City Entranceway Enhancements 2, 100 21100 Fay. ' Public Library Genealogical Collection 26,360 26,360 Fay. Wood Bat Classic 1 ,983 1 ,983 0 Fly Fayetteville Marketing Campaign 11719 548 10172 548 Gary Hampton Memorial Tournament 11788 19788 Holiday Hoops 21 ,500 21 ,500 Joe Martin Memorial Stage Race 51555 51555 0 Northern Tourist Information Center 29, 172 219879 71293 Replacement Festival Lights - Square 1 ,000 11000 Square Gardens Maintenance 282 281 1 Wash. County Historical Society 10,000 41554 51446 3, 187 TOTAL USES $ 1 ,0542373 $518,712 $535 661 $35 053 \A&PEXP96 • ACTIVITY REPORT August , 1996 INQUIRY RESPONSES August 96 Tourist - 422 1996 YTD - 31886 August 95 Tourist - 511 1995 YTD - 31282 August 96 Advertising Response - 1 , 448 1996 YTD - 34 , 487 August 95 Advertising Response - 11820 1995 YTD - 19 , 691 August 96 Relocation - 422 1996 YTD - 31886 August 95 Relocation - 306 1995 YTD - 21701 August 1996 Total Inquiries - 2 , 292 August 1995 Total Inquiries - 21637 YTD 1996 Total Inquiries - 40 , 839 YTD 1995 Total Inquiries - 25 , 674 CONVENTION ACTIVITY Conventions - Good Sam ' s Samboree Arkansas State Horseshoe Pitching Tournament Civil War Symposium • Meetings - Autumnfest Political Animals Tour Groups - Oklahoma Retired Citizen ' s Linda Reynolds - Group tour to War Eagle Miscellaneous - Asbell Elementary University New Student Orientations NWA Business Expo Media Relations - Greg Warton ( Democrat Gazette ) Stan Sedler Travel Weekly ) Bob Jamerson Travel Holiday ) HMR COLLECTION COMPARISON August 1996 : $ 78 , 651 August 1995 : $ 81 , 416 Percent Decrease 3 . 40 % YTD 1996 : • $ 620 , 559 YTD 1995 : $ 608 , 355 Percent Increase 2 . 018 • • TOP HMR COLLECTIONS - August Applebee ' s Hilton Clarion Chili ' s Jose ' s Ryan ' s Red Lobster Kirby ' s McDonald ' s 50s Ozark Brewing Co . • TOURIST INQUIRY 1996 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC • AL 5 9 6 3 3 4 3 2 0 0 0 0 AK 0 1 0 0 0 0 1 0 0 0 0 0 AZ 5 5 3 3 3 3 2 2 0 0 0 0 AR 52 61 117 76 70 83 88 81 0 0 0 0 CA 11 18 26 39 18 10 23 10 0 0 0 0 CO 6 4 7 3 6 4 5 5 0 0 0 0 CT 0 1 1 0 0 1 0 0 0 0 0 0 DE 0 0 0 1 0 0 0 1 0 0 0 0 DC 0 0 2 0 0 1 0 2 0 0 0 0 FL 9 20 17 13 20 13 8 12 0 0 0 0 GA 4 5 8 7 1 5 4 1 0 0 0 0 HI 0 1 0 1 0 0 1 0 0 0 0 0 ID 2 1 0 1 0 1 0 1 0 0 0 0 IL 27 34 54 46 25 17 12 19 0 0 0 0 IN 9 10 12 11 6 7 3 5 0 0 0 0 IA 11 24 31 26 8 10 7 6 0 0 0 0 KS 10 22 38 20 19 12 13 8 0 0 0 0 KY 2 1 7 10 8 1 3 2 0 0 0 0 LA 9 24 44 24 22 23 26 19 0 0 0 0 ME 0 0 0 0 0 1 0 2 0 0 0 0 MD 1 1 2 5 0 2 1 0 0 0 0 0 MA 2 3 5 2 2 2 2 1 0 0 0 0 MI 8 14 22 25 10 8 11 10 0 0 0 0 MN 23 15 29 25 5 2 11 3 0 0 0 0 MS 7 1 6 6 7 6 4 7 0 0 0 0 • MO 32 39 61 60 23 28 36 30 0 0 0 0 MT 0 1 1 0 0 0 2 0 0 0 0 0 NE 9 5 7 8 3 4 2 3 0 0 0 0 NV 1 1 2 3 1 1 8 1 0 0 0 0 NH 1 1 1 2 3 0 1 0 0 0 0 0 NJ 4 4 8 3 2 2 2 2 0 0 0 0 NM 0 3 3 2 1 2 0 1 0 0 0 0 NY 4 12 10 10 11 5 12 5 0 0 0 0 NC 5 10 4 11 6 3 2 0 0 0 0 0 ND 0 0 1 0 2 0 1 0 0 0 0 0 OH 19 15 28 4 3 6 6 7 0 0 0 0 OK 16 24 50 31 17 25 31 27 0 0 0 0 OR 1 1 8 3 1 1 4 0 0 0 0 0 PA 4 4 14 6 8 4 7 3 0 0 0 0 PR 0 0 0 0 0 0 0 0 0 0 0 0 RI 0 0 1 3 0 0 0 0 0 0 0 0 SC 2 3 0 1 2 2 1 1 0 0 0 0 SD 1 0 7 2 2 0 1 1 0 0 0 0 TN 5 9 15 6 6 5 5 11 0 0 0 0 TX 36 59 97 45 69 63 64 110 0 0 0 0 UT 0 1 2 2 0 0 0 0 0 0 0 0 VT 0 1 0 0 0 0 1 0 0 0 0 0 VA 3 4 5 9 2 5 2 3 0 0 0 0 WA 3 6 6 4 3 0 1 2 0 0 0 0 WV 0 1 6 3 0 0 3 0 0 0 0 0 • WI 10 23 0 13 6 7 5 10 0 0 0 0 WY 0 1 30 4 2 0 0 0 0 0 0 0 Can 4 0 6 6 8 2 0 2 0 0 0 0 FOR 4 Tot , 363 503 810 568 414 381 425 422 Total 3886 Advertising Inquiry 1996 AUGUST 31 • JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC AB AI 1246 1052 104 AL AM AMI AT 94 160 384 358 313 236 254 89 AY BA 2 BH 173 1465 523 162 123 95 BY 8 1 3 CB CH 29 29 5 CL 106 220 31 17 CT 153 49 50 1015 422 DM DS FC 138 1209 1314 615 181 82 FE GT 498 842 536 155 HA 502 84 186 24 LA ML 204 146 1163 867 1461 979 517 354 MV 2765 2132 812 • NC 21 NFS NTG 14 12 33 33 52 30 32 25 OS 9 257 SL 37 98 358 352 248 128 118 298 SM 2 5 4 3 TA 38 425 130 34 TG TM 11 6 245 277 58 22 20 197 TP 10 7 27 USA 1070 1563 VP 67 24 371 81 103 VUS 28 520 193 32 22 TOT , 661 1034 4387 8652 10398 5245 2662 1448 00 00 00 00 GRAND TOTAL 34 , 487 AB - AR BUSINESS CL - COUNTRY LIV NFS - NATA FAC . SHEET AI - AR NEWS INS . CT - AAA CAR NTG- NATA AL - AR ALUMNI DM - DALLAS MAG . OS - OUTSIDE MAG . AM - AR TIMES DS - DESTINATIONS SL - SOUTHERN LIV . AMI - AR MAG INSERT FC - FAMILY CIR . SM - SUCCESSFUL MEET . AT - AR TOUR GUIDE FE - FRIENDLY EX . TA - TRAVEL AMERICA AY - ACTIVE YEARS GT - NAT . GEO . TG - SL TRAVEL BA - BACKPACKER • HA - HOME & AWAY TM - TEX . MONTHLY BH - BETTER HOMES LA - LAFAYETTE ADV . TP - TRIP BY - BYWAYS ML - MIDWEST LIV : USA- USA WEEKEND CB - COLUMBIA ST . MV - MIDWEST VAC . G VP - VAC . PUB . CH - COUNTRY HOME NC - NEW CHOICES VUS - VISTA USA Advertising Inquiry by State AUGUST 1996 AI AT BH BY CL CT FC GT HA ML MV NTG OS SL TA TM USA VP VUS TOT AL 0 1 0 0 1 0 2 0 0 0 0 0 4 17 0 0 0 0 0 AK 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 2 0 1 0 1 0 0 1 0 . 2 5 0 1 1 0 0 0 0 13 1 0 0 0 3 0 0 3 0 1 4 11 1 0 0 0 0 coC 0 6 5 0 2 0 2 0 0 3 0 3 27 5 2 1 0 0 0 CO 0 0 0 0 0 0 0 0 0 3 0 0 10 1 0 1 0 0 0 CT 0 0 0 0 0 0 0 0 0 1 0 0 3 2 0 0 0 0 0 DE 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 DC 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 FL 0 5 6 0 1 0 6 0 0 3 0 1 25 22 5 3 0 0 0 GA 0 2 1 0 1 0 2 0 0 1 0 0 2 10 1 0 0 0 0 HI 0 0 1 0 0 0 0 0 0 1 0 1 1 0 1 0 0 0 0 ID 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 IL 0 3 7 0 0 0 9 0 0 85 0 3 13 5 0 0 0 0 0 IN 0 0 2 0 0 0 1 0 0 37 0 0 4 5 0 0 0 0 0 IA 0 2 4 0 0 0 1 0 0 15 0 2 2 1 0 1 0 0 0 KS 0 5 0 0 0 0 3 0 0 20 0 1 2 2 1 0 0 0 0 KY 0 1 0 0 0 0 4 0 0 4 0 0 5 6 0 0 0 0 0 LA 0 5 3 0 1 0 1 0 0 0 0 0 2 36 1 6 0 0 0 ME 0 . 0 0 0 0 0 0 0 0 0 0 2 2 1 0 0 0 0 0 MD 0 0 0 0 1 0 0 0 0 0 0 0 5 3 0 0 0 0 0 MA 0 1 0 0 0 0 0 0 0 0 0 0 5 1 0 1 0 0 0 MI 0 1 5 0 0 0 2 0 0 29 0 2 7 5 1 0 0 0 0 MN 0 2 4 0 1 0 0 0 0 24 0 0 3 0 0 0 0 0 0 MS 0 2 0 0 1 0 5 0 0 1 0 0 2 22 0 0 0 0 0 MO 0 4 4 0 0 0 2 0 0 37 0 0 8 5 2 0 0 0 0 MT 0 0 0 0 0 0 1 0 0 0 0 1 2 0 0 0 0 0 0 NE 0 2 0 0 0 0 0 0 0 5 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 0 2 0 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 NJ 0 0 2 0 0 0 1 0 0 0 0 0 10 1 2 1 0 0 0 NM 0 2 0 0 0 0 1 0 0 0 0 0 1 0 1 6 0 0 0 NY 0 0 5 0 0 0 4 0 0 1 0 2 11 2 1 0 0 0 0 NC 0 0 1 0 0 0 2 0 0 0 0 0 5 13 2 0 0 0 0 ND 0 0 0 0 0 0 0 0 0 3 0 0 1 0 1 0 0 0 0 OH 0 1 11 0 0 0 3 0 0 25 0 2 8 3 1 0 0 0 0 OK 0 5 4 0 1 0 1 0 0 1 0 1 8 12 1 3 0 0 0 OR 0 1 1 0 0 0 0 0 0 2 0 0 2 0 0 0 0 0 0 PA 0 3 5 0 1 0 6 0 0 2 0 0 6 1 1 1 0 0 0 PR 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 RI 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Sc 0 1 0 0 0 0 4 0 0 1 0 0 4 4 0 0 0 0 0 SD 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 TN 0 0 3 0 0 0 1 0 0 4 0 0 9 12 0 0 0 0 0 TX 0 15 8 0 2 0 7 0 0 5 0 1 14 73 3 165 0 0 0 UT 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 VT 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 VA 0 1 0 0 0 0 0 0 0 1 0 0 4 6 0 1 0 0 0 WA 0 2 4 0 0 0 2 0 0 1 0 0 10 2 2 0 0 0 0 WV 0 0 0 0 0 0 1 0 0 2 0 0 2 0 0 2 0 0 0 WI 0 2 2 0 0 0 2 0 0 28 0 0 7 5 0 0 0 0 0 WY 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 CA 0 0 0 0 0 0 0 0 0 1 0 0 3 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 4 2 0 1 0 0 0 0 0 3 0 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 89 95 17 82 354 25 257 298 34 197 TOTAL 1448 RELOCATION INQUIRY 1996 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC • AL 6 2 2 4 0 2 3 2 0 0 0 0 AK 1 4 1 3 2 2 1 0 0 0 0 0 AZ 9 12 4 3 7 10 12 4 0 0 0 0 AR 50 39 30 39 26 23 45 27 0 0 0 0 CA 24 27 34 11 23 16 38 25 0 0 0 0 CO 9 6 9 10 9 2 9 8 0 0 0 0 CT 2 3 3 0 1 1 2 0 0 0 0 0 DE 0 1 1 2 0 0 1 0 0 0 0 0 DC 0 0 0 0 0 0 0 0 0 0 0 0 FL 11 6 11 12 10 16 13 11 0 0 0 0 GA 4 3 3 7 3 4 4 1 0 0 0 0 HI 1 1 2 0 1 0 1 0 0 0 0 0 ID 0 2 1 0 1 2 0 0 0 0 0 0 IL 13 20 31 10 11 11 9 13 0 0 0 0 IN 5 2 2 6 6 3 3 4 0 0 0 0 IA 2 9 6 13 3 2 4 5 0 0 0 0 KS 4 13 9 6 13 4 18 7 0 0 0 0 KY 2 2 5 0 1 1 1 3 0 0 0 0 LA 11 8 12 5 6 4 13 12 0 0 0 0 ME 0 0 0 2 0 0 0 1 0 0 0 0 MD 0 2 3 2 1 1 3 0 0 0 0 0 MA 0 1 0 0 0 1 1 0 0 0 0 0 MI 4 9 9 8 11 3 6 3 0 0 0 0 MN 13 15 13 4 10 2 2 3 0 0 0 0 MS 6 4 4 5 3 2 3 2 0 0 0 0 MO 16 15 12 9 13 13 18 6 0 0 0 0 MT 1 0 1 1 1 5 1 0 0 0 0 0 NE 4 8 4 2 3 2 1 4 0 0 0 0 NV 2 1 5 5 1 2 2 0 0 0 0 0 NH 2 1 0 2 0 0 0 1 0 0 0 0 NJ 1 2 4 4 2 3 3 1 0 0 0 0 NM 4 4 1 4 3 2 4 3 0 0 0 0 NY 15 6 6 10 4 6 0 2 0 0 0 0 NC 2 2 2 4 4 1 1 6 0 0 0 0 ND 3 3 0 0 1 1 0 1 0 0 0 0 OH 9 4 3 8 1 6 6 0 0 0 0 0 OK 17 8 14 20 6 7 18 9 0 0 0 0 OR 4 2 4 4 3 2 3 1 0 0 0 0 PA 4 9 5 6 0 0 2 2 0 0 0 0 PR 0 0 0 0 0 0 0 0 0 0 0 0 RI 0 0 0 0 0 0 0 0 0 0 0 0 SC 2 1 1 3 1 0 1 0 0 0 0 0 SD 2 1 3 0 0 1 2 0 0 0 0 0 TN 4 5 10 3 5 6 8 1 0 0 0 0 TX 37 27 33 34 24 29 45 34 0 0 0 0 UT 2 2 4 3 0 1 0 0 0 0 0 0 VT 0 0 1 0 0 0 1 0 0 0 0 0 VA 2 3 3 3 0 3 5 1 0 0 0 0 WA 6 5 5 3 3 3 4 1 0 0 0 0 WV 0 1 1 2 0 2 1 1 0 0 0 0 WI 7 10 12 8 4 4 4 4 0 0 0 0 • WY 1 2 0 1 1 0 1 2 0 0 0 0 Can 3 6 4 1 5 0 2 1 0 0 0 0 APO 1 1 FOR 2 1 1 327 319 333 292 233 214 326 214 Total 2258 City of Fayetteville - Trolley Operation Regular Route • 1995 Activity 1996 Activity Average Average Trip Days of Trips Per Trip Days of Trips Per Month Count Operation Day Count Operation Day Jan. 666 22.00 30.27 963 19.50 49.38 Feb. 714 22.00 32.45 11010 22.50 44.89 March 650 24.00 27.08 931 22.50 41 .38 April 783 23.00 34.04, 1 ,045 24.50 42.65 May 1 ,012 24.00 42. 17 11056 24.00 44.00 June 983 24.00 40.96 11149 23.00 49.96 July 19070 24.50 43.67 15218 24.00 50.75 Aug. 11096 24.00 45.67 Sept. 11040 25.00 41 .60 Oct. 19348 24.50 55.02 Nov. 19190 22.00 54.09 Dec. 773 20.00 38.65 11 ,325 279.00 37.36 79372 160.00 46. 14 6Average Trips Per Day 40 20 0 Jan. March May July Sept. Nov. Feb. April June Aug. Oct. Dec. 01995 ■ 1996 Trip Summary of Other Trolley Trips (July, 1996) Count NWA Homebuilders Assoc. 63 American Legion 39 • TOTAL - OTHER TROLLEY TRIPS 102 ,TROLLEY