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1996-07-08 - Agendas - Final
9 • MEETING NOTICE The Advertising and Promotion Commission will meet on Monday , July 8 , 1996 at 2 : 00 p . m . at the Chamber of Commerce . ADVERTISING AND PROMOTION COMMISSION July 8 , 1996 2 : 00 p . m . Chamber of Commerce I . Call to Order II . Reports A . Approval of Minutes for June 10 meeting B . Financial - Ben Mayes C . Convention and Visitor Activity - Marilyn Johnson D . Blackwood/Martin Agency Report - Susan Stirewalt E . Trolley Operations Report III . Old Business A . Exhibit Hall /Town Center - Richard Alderman IV . New Business Kgtw A . Equine Center - U of A - R4ehard Lusby B . FLYFVY Campaign Funding request V . Miscellaneous V . Adjourn a w, .MM GROUP : ADVERTISING & PROMOTION COMMISSION DATE : June 10 , 1996 PRESENT : Curtis Shipley Marilyn Johnson Woody Bassett Ben Mayes Fred Hanna Richard Alderman Alex Jerde Susan Stirewalt Jim Waselues Coy Kaylor ABSENT : Joe Fennel CALL TO ORDER : The meeting was called to order by Mayor Fred Hanna at 2 : 00 p . m . at the Chamber of Commerce office . MONTHLY REPORTS : MINUTES It was moved by Kaylor , second by Bassett to approve the minutes of the May 13 meeting . Motion carried . FINANCIAL Ben Mayes presented the financial report for May . The HMR collections were $ 78 , 771 , an increase of 0 . 22 % over May 1995 collections . Year- to-date totals are $ 378 , 391 , a 3 . 51 % increase over 1995 . April expenditures were $ 30 , 536 . Moved by Waselues , second by Kaylor to approve the May financial report . Motion carried . ACTIVITY REPORT Marilyn Johnson reviewed May activities of Convention Visitor Development . Total inquiry responses for May increased dramatically over May 1995 . A total of 11 , 045 inquiries were received . Fayetteville did not receive the bid for the state high school basketball finals tournament . Moved by Bassett , second by Shipley to approve the Convention Visitor . Report . Motion carried . AGENCY REPORT Susan Stirewalt presented agency report . Plans are being finalized for a photo shoot in two weeks to update photography . Updated media plan will be presented next month . Moved by Shipley , second by Bassett to approve the agency report . Motion carried . • TROLLEY REPORT was distributed as an informational item . t • OLD BUSINESS: EXHIBIT HALL/TOWN CENTER Richard Alderman presented a schematic design for the exhibit hall which included the following : 1 . 14 , 400 square feet exhibition hall ( 120 ' x 1201 ) and 10 , 000 square feet of support space . 2 . Extensive use of glass and decks around sides . 3 . Approximately 250 parking spaces in a three level parking garage . 4 . Landscaped plaza which will link to the Square and a tower accent . Commissioners asked Alderman to revisit the connection of the parking lots and to look at the elevator making better connections to the plaza from the parking lots . Moved by Shipley , second by Jerde to approve the concept as presented for use as a model for financial feasibility . Motion carried . There being no further business , the meeting was adjourned . Respectfully submitted , Marilyn Johnson Director Convention and Visitor Development City of Fayetteville, Arkansas Monthly HMR Tax Collections 1994- 1996 1994 1995 1995 1996 1996 Total Total Change Over Total Change Over HMRTaxes HMR Taxes Prior Year HMR Taxes Prior Year January $ 71 ,070 $ 74,927 5.43% $ 76,738 2.42% February 60,389 71 ,046 17.65% 68,507 — 3.57% March - 64,306 68,254 6.14% 72,521 6.25% April 70,193 73,027 4.04% 82,155 12.50% May 72,787 78,599 7.98% 78,800 0.26% June 73,001 80,875 10.79% 79,880 — 1 .23% July 71 ,576 80,211 12.06% August 78,508 81 ,416 3.70% September 76,833 80,376 4.61 % October 76,400 77,619 1 .60% November 79,328 910076 14.81 % December 71 ,862 750490 5.05% • Total $ 866,253 $ 932,916 7.70% $ 458,601 2.66% 100 HNM Tax Collections By Month 80 60 e w zo 0 January February Mamh Apd May June July August September October November December D 1994 ® 1995 1996 • \HMRTAX Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending June 30, 1996 1996 YTD June Budget Item Budget Expenses Remaining Expenses Public Notification (BMA Contract) $257,364 $146 ,703 $110 ,661 $23,544 Audit Expense 150 150 Trolley Operations 35,000 202526 14,474 29990 Collection Expense 382100 9,172 28,928 11598 Convention Services 5,000 21600 2,400 325 Brochure Development 409000 17,606 22,394 17,606 800 Telephone Number (Chamber) 109000 5,000 51000 Lights of the Ozarks 20,300 20,300 Autumnfest 59000 51000 Music Festival 21000 21000 Air Museum 40,000 20,000 . 20,000 Chamber of Commerce Contract 100,000 75,000 25,000 Exhibit Hall/Town Center 100,000 43,334 56,666 289026 Park Improvements (Crystal Springs) 279,000 26,250 252,750 17,500 Landscape Materials (Square Gardens Maint.) 20,000 59887 14, 113 440 Special Proiects Wirfest '96 (Air Museum) 1 ,000 11000 City Entranceway Enhancements 21100 2, 100 Fay. Public Library Genealogical Collection 26,360 26,360 Fay. Wood Bat Classic 1 ,983 11983 0 Gary Hampton Memorial Tournament 11788 1 ,788 Holiday Hoops 21 ,500 21 ,500 Joe Martin Memorial Stage Race 59555 5,555 0 Northern Tourist Information Center 299172 149586 14,586 Replacement Festival Lights - Square 19000 11000 Square Gardens Maintenance 282 281 1 Wash. County Historical Society 10,000 100000 TOTAL USES $1 ,052,654 $394,483 $658, 171 $92,029 • \A&PEXP96 • ACTIVITY REPORT June , 1996 INQUIRY RESPONSES June 96 Tourist - 381 1996 YTD - 31039 June 95 Tourist - 336 1995 YTD - 21405 June 96 Advertising Response - 51245 1996 YTD - 30 , 377 June 95 Advertising Response - 21114 1995 YTD- 16 , 553 June 96 Relocation - 214 1996 YTD - 11718 June 95 Relocation - 305 1995 YTD - 21108 June 1996 Total Inquiries - 5 , 840 . June 1995 Total Inquiries - 21755 YTD 1996 Total Inquiries - 35 , 134 YTD 1995 Total Inquiries - 21 , 066 CONVENTION ACTIVITY Conventions - A . S . E . A . Alpha Phi Omega Arkansas Municipal League • Meetings - Autumnfest Downtown Parking Improvement District Convention/Visitor Meeting Lights of the Ozarks A . S . E . A , NATA Miscellaneous - Beaver Lake Corps of Engineers Revise Dining and Lodging Guide Air Museum annual meeting and dinner Sam ' s Vacation Fair - Bentonville U of A Freshmen Orientation Chamber Membership Luncheon Federal Executives program Old Fort River Days A & P Roundtable - Little Rock Photo Shoot Media Relations - Fifty Fabulous Places to Raise Your Family HMR COLLECTION COMPARISON June 1996 : $ 79 , 880 June 1995 : $ 80 , 875 Percent Decrease - 1 . 238 • YTD 1996 : $ 458 , 601 YTD 1995 : $ 446 , 728 Percent Increase 2 . 66 % iI • TOP HMR COLLECTIONS - June Hilton Clarion Jose ' s Kirby ' s Chili ' s Red Lobster A . Q . Ryan ' s McDonald ' s 50 ' s Ozark Brewing Co . • • TOURIST INQUIRY 1996 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC • AL 5 9 6 3 3 4 0 0 0 0 0 0 AK 0 1 0 0 0 0 0 0 0 0 0 0 AZ 5 5 3 3 3 3 0 0 0 0 0 0 AR 52 61 117 76 70 83 0 0 0 0 0 0 CA 11 18 26 19 18 10 0 0 0 0 0 0 CO 6 4 7 3 6 4 0 0 0 0 0 0 CT 0 1 1 0 0 1 0 0 0 0 0 0 DE 0 0 0 1 0 0 0 0 0 0 0 0 DC 0 0 2 0 0 1 0 0 0 0 0 0 FL 9 20 17 13 20 13 0 0 0 0 0 0 GA 4 5 8 7 1 5 0 0 0 0 0 0 HI 0 1 0 1 0 0 0 0 0 0 0 0 ID 2 1 0 1 0 1 0 0 0 0 0 0 IL 27 34 54 46 25 17 0 0 0 0 0 0 IN 9 10 12 11 6 7 0 0 0 0 0 0 IA 11 24 31 26 8 10 0 0 0 0 0 0 KS 10 22 38 20 19 12 0 0 0 0 0 0 KY 2 1 7 10 8 . 1 0 0 0 0 0 0 LA 9 24 44 24 22 23 0 0 0 0 0 0 ME 0 0 0 0 0 1 0 0 0 0 0 0 MD 1 1 2 5 0 2 0 0 0 0 0 0 MA 2 3 5 2 2 2 0 0 0 0 0 0 MI 8 14 22 25 10 8 0 0 0 0 0 0 MN 23 15 29 25 5 2 0 0 0 0 0 0 MS 7 1 6 6 7 6 0 0 0 0 0 0 • MO 32 39 61 60 23 28 0 0 0 0 0 0 MT 0 1 1 0 0 0 0 0 0 0 0 0 NE 9 5 7 8 3 4 0 0 0 0 0 0 NV 1 1 2 3 1 1 0 0 0 0 0 0 NH 1 1 1 2 3 0 0 0 0 0 0 0 NJ 4 4 8 3 2 2 0 0 0 0 0 0 NM 0 3 3 2 1 2 0 0 0 0 0 0 NY 4 12 10 10 11 5 0 0 0 0 0 0 NC 5 10 4 11 6 3 0 0 0 0 0 0 ND 0 0 1 0 2 0 0 0 0 0 0 0 OH 19 15 28 4 3 6 0 0 0 0 0 0 OK 16 24 50 31 17 25 0 0 0 0 0 0 OR 1 1 8 3 1 1 0 0 0 0 0 0 PA 4 4 14 6 8 4 0 0 0 0 0 0 PR 0 0 0 0 0 0 0 0 0 0 0 0 RI 0 0 1 3 0 0 0 0 0 0 0 0 SC 2 3 0 1 2 2 0 0 0 0 0 0 SD 1 0 7 2 2 0 0 0 0 0 0 0 TN 5 9 15 6 6 5 0 0 0 0 0 0 TX 36 59 97 45 69 63 0 0 0 0 0 0 UT 0 1 2 2 0 0 0 0 0 0 0 0 VT 0 1 0 0 0 0 0 0 0 0 0 0 VA 3 4 5 9 2 5 0 0 0 0 0 0 WA . 3 6 - 6 4 3 0 0 0 0 0 0 0 WV 0 1 6 3 0 0 0 0 0 0 0 0 WI 10 23 0 13 6 7 0 0 0 0 0 0 • WY 0 1 30 4 2 0 0 0 0 0 0 0 Can 4 0 6 6 8 2 0 0 0 0 0 0 Tot . 363 503 810 568 414 381 Total 3039 Advertising Inquiry 1996 JUNE 27 JAN FEB MAR APR MAY JUN JUL AG SEP OT NV DEC AB AI 1246 1052 104 AL AM AMI AT 94 160 384 358 313 236 AY BA 2 BH 173 1465 523 162 BY 8 1 3 CB CH 29 29 5 CL 106 220 CT 153 49 50 1015 DM DS FC 138 1209 1314 615 FE GT 498 842 536 155 HA 502 84 186 24 LA ML 204 146 1163 867 1461 979 MV 2765 2132 NC 21 NFS NTG 14 12 33 33 52 30 OS 9 SL 37 98 358 352 248 128 SM 2 5 4 3 TA 38 425 TG TM 11 6 245 277 58 22 TP 10 7 27 USA 1070 1563 VP 67 24 371 81 103 VUS 28 520 193 32 TOT , 661 1034 4387 8652 10398 5245 AB - AR BUSINESS CL - COUNTRY LIV NFS - NATA FAC , SHEET AI - AR NEWS INS . CT - AAA CAR NTG- NATA AL - AR ALUMNI DM - DALLAS MAG . OS - OUTSIDE MAG . AM - AR TIMES DS - DESTINATIONS SL - SOUTHERN LIV . AMI - AR MAG INSERT FC - FAMILY CIR . SM - SUCCESSFUL MEET . AT - AR TOUR GUIDE FE - FRIENDLY EX . TA - TRAVEL AMERICA AY - ACTIVE YEARS GT - NAT . GEO . TG - SL TRAVEL BA - BACKPACKER HA - HOME & AWAY TM - TEX . MONTHLY • BH - BETTER HOMES LA - LAFAYETTE ADV . TP - TRIP BY - BYWAYS ML - MIDWEST LIV . USA- USA WEEKEND CB - COLUMBIA ST . MV - MIDWEST VAC . G VP - VAC . PUB . CH - COUNTRY HOME NC - NEW CHOICES VUS - VISTA USA Advertising Inquiry by State JUNE 1996 Al AT BH BY CL CT FC GT HA ML MV NTG SL SM TA TM USA VP VUS TOT AL 0 2 3 0 4 0 8 1 0 0 0 0 5 0 7 0 0 2 0 32 AK 0 1 1 0 0 0 2 0 0 1 1 0 0 0 3 0 0 0 0 9 AZ 0 1 1 0 3 0 10 1 0 5 2 0 0 0 12 0 0 0 0 35 0 37 8 0 4 0 10 0 0 6 0 1 4 1 4 0 0 2 2 79 0 14 9 0 18 0 34 16 0 18 3 2 1 0 41 0 0 12 1 169 CO 0 3 2 0 2 0 4 4 0 0 1 0 0 0 4 0 0 0 0 20 CT 0 2 2 0 7 0 7 2 0 0 0 0 0 0 2 0 0 0 1 23 DE 0 0 0 0 0 0 1 0 0 1 0 0 1 0 1 0 0 0 0 4 DC 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 FL 0 8 4 0 12 0 39 16 0 6 2 2 14 0 27 0 0 12 2 134 GA 0 0 2 0 3 0 7 2 0 2 0 1 4 1 6 0 0 2 2 32 HI 0 0 1 0 0 0 1 2 0 0 1 0 0 0 2 0 0 0 0 7 ID 0 1 0 0 0 0 1 1 0 0 0 0 0 0 1 0 0 0 0 4 IL 0 12 14 1 5 0 24 3 0 200 452 2 3 0 21 0 0 1 0 738 IN 0 3 3 0 3 0 16 3 0 116 138 1 0 0 9 0 0 2 0 294 IA 0 2 4 0 1 0 15 4 0 59 313 0 0 0 7 1 0 1 0 407 KS 0 10 5 0 4 0 19 2 0 39 25 3 1 0 8 0 0 1 0 117 KY 0 0 2 0 5 0 11 2 0 6 0 0 4 0 8 0 0 1 0 39 LA 0 18 5 0 4 0 16 3 0 2 0 1 17 0 8 3 0 3 3 83 ME 0 1 1 0 2 0 1 0 0 0 0 1 0 0 0 0 0 0 0 6 MD0 1 2 1 1 0 12 0 0 0 0 1 0 0 5 0 0 1 0 24 MA 0 0 4 0 2 0 18 3 0 1 0 0 0 . 0 5 0 0 2 0 35 MI 0 3 7 0 8 0 24 4 0 110 813 0 1 0 18 0 0 3 0 991 MN 0 7 6 0 4 0 1 1 0 69 103 0 1 0 20 0 0 5 0 217 MS 0 5 1 0 3 0 11 3 0 0 0 0 13 0 10 0 0 4 0 50 MO 0 20 6 0 6 0 24 1 0 76 125 5 2 0 11 0 0 0 0 276 MT 0 1 0 0 2 0 1 1 0 0 0 0 0 0 1 0 0 0 0 6 NE 0 1 1 0 3 0 7 0 0 14 3 0 0 0 4 0 0 0 00 33 0 1 1 0 2 0 3 0 0 1 0 1 0 0 2 0 0 3 00 14 0 0 0 0 1 0 6 0 0 0 0 0 0 0 4 0 0 0 0 11 NJ 0 1 2 0 3 0 16 4 0 5 1 0 0 0 7 0 0 1 2 42 NM 0 1 0 0 2 0 5 0 0 0 0 0 0 0 4 0 0 0 0 12 NY 0 4 6 1 10 0 38 11 0 12 0 0 4 0 20 0 0 9 1 116 NC 0 1 1 0 5 0 19 2 0 0 0 1 2 0 4 0 0 1 2 38 ND 0 0 1 0 1 0 2 0 0 9 0 0 0 0 0 0 0 0 0 13 OH 0 5 7 0 14 0 23 8 0 78 34 1 1 0 16 0 0 3 0 190 OK 0 19 4 0 3 0 26 2 0 4 0 0 3 0 14 1 0 5 1 82 OR 0 2 3 0 5 0 5 0 0 0 0 0 0 0 12 0 0 1 00 28 PA 0 5 11 0 9 0 33 2 0 5 0 1 0 0 15 0 0 4 1 86 PR 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 RI 0 0 0 0 1 0 3 0 0 1 0 0 0 0 1 0 0 2 0 8 Sc 0 0 4 0 3 0 4 0 0 0 0 0 6 1 4 0 0 1 1 24 SD 0 0 0 0 0 0 1 0 0 3 0 0 0 0 0 0 0 0 0 4 TN 0 1 4 0 1 0 8 2 0 5 0 3 4 0 6 0 0 3 1 38 TX 0 30 10 0 20 0 53 8 0 3 2 1 32 0 33 17 0 5 8 222 UT 0 0 1 0 2 0 3 0 0 1 0 0 0 0 1 0 0 0 0 8 VT 0 0 1 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 4 VA 0 2 1 0 7 0 10 3 0 1 0 1 5 0 6 0 0 3 1 40 WA 0 3 1 0 3 0 11 3 0 5 1 0 0 0 6 0 0 2 0 35 WV 0 1 1 0 4 0 1 0 0 4 0 0 0 0 2 0 0 0 3 16 WI 0 5 5 0 3 0 14 5 0 107 112 1 0 0 20 0 0 3 0 275 WY 0 0 1 0 0 0 2 0 0 1 0 0 0 0 3 0 0 0 0 7 CA 0 0 1 0 8 0 0 7 0 3 0 0 0 0 0 0 0 3 0 22 APJ 1 2 1 1 0 5 1 5 1 32 39 236 162 3 220 615 155 979 2132 30 128 3 425 22 103 32 TOTAL 51245 RELOCATION INQUIRY 1996 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC . AL 6 2 2 4 0 2 0 0 0 0 0 0 AK 1 4 1 3 2 2 0 0 0 0 0 0 AZ 9 12 4 3 7 10 0 0 0 0. 0 0 AR 50 39 30 39 26 23 0 0 0 0 0 0 CA 24 27 34 11 23 16 0 0 0 0 0 0 CO 9 6 9 10 9 2 0 0 0 0 0 0 CT 2 3 3 0 1 1 0 0 0 0 0 0 DE 0 1 1 2 0 0 0 0 0 0 0 0 DC 0 0 0 0 0 0 0 0 0 0 0 0 FL 11 6 11 12 10 16 0 0 0 0 0 0 GA 4 3 3 7 3 4 0 0 0 0 0 0 HI 1 1 2 0 1 0 0 0 0 0 0 0 ID 0 2 1 0 1 2 0 0 0 0 0 0 IL 13 20 31 10 11 11 0 0 0 0 0 0 IN 5 2 2 6 6 3 0 0 0 0 0 0 IA 2 9 6 13 3 2 0 0 0 0 0 0 KS 4 13 9 6 13 4 0 0 0 0 0 0 KY 2 2 5 0 1 1 0 0 0 0 0 0 LA 11 8 12 5 6 4 0 0 0 0 0 0 ME 0 0 0 2 0 0 0 0 0 0 0 0 MD 0 2 3 2 1 1 0 0 0 0 0 0 MA 0 1 0 0 0 1 0 0 0 0 0 0 MI 4 9 9 8 11 3 0 0 0 0 0 0 MN 13 15 13 4 10 2 0 0 0 0 0 0 MS 6 4 4 5 3 2 0 0 0 0 0 0 MO 16 15 12 9 13 13 0 0 0 0 0 0 MT 1 0 1 1 1 5 0 0 0 0 0 0 NE 4 8 4 2 3 2 0 0 0 0 0 0 NV 2 1 5 5 1 2 0 0 0 0 0 0 NH 2 1 0 2 0 0 0 0 0 0 0 0 NJ 1 2 4 4 2 3 0 0 0 0 0 0 NM 4 4 1 4 3 2 0 0 0 0 0 0 NY 15 6 6 10 4 6 0 0 0 0 0 0 NC 2 2 2 4 4 1 0 0 0 0 0 0 ND 3 3 0 0 1 1 0 0 0 0 0 0 OH 9 4 3 8 1 6 0 0 0 0 0 0 OK 17 8 14 20 6 7 0 0 0 0 0 0 OR 4 2 4 4 3 2 0 0 0 0 0 0 PA 4 9 5 6 0 0 0 0 0 0 0 0 PR 0 0 0 0 0 0 0 0 0 0 0 0 RI 0 0 0 0 0 0 0 0 0 0 0 0 SC 2 1 1 3 1 0 0 0 0 0 0 0 SD 2 1 3 0 0 1 0 0 0 0 0 0 TN 4 5 10 3 5 6 0 0 0 0 0 0 TX 37 27 33 34 24 29 0 0 0 0 0 0 UT 2 2 4 3 0 1 0 0 0 0 0 0 VT 0 0 1 0 0 0 0 0 0 0 0 0 VA 2 3 3 3 0 3 0 0 0 0 0 0 WA 6 5 5 3 3 3 0 0 0 0 0 0 WV 0 1 1 2 0 2 0 0 0 0 0 0 WI 7 10 12 8 4 4 0 0 0 0 0 0 • Can 3 6 4 1 5 0 0 0 0 0 0 0 APO 1 FOR 2 327 319 333 292 233 214 Total 1718 City of Fayetteville - Trolley Operation Regular Route • 1995 Activity 1996 Activity Average Average Trip Days of Trips Per Trip Days of Trips Per Month Count Operation Day Count Operation Day Jan. 666 22.00 30.27 963 19.50 49.38 Feb. 714 22.00 32.45 11010 22.50 44.89 March 650 24.00 27.08 931 22.50 41 .38 April 783 23.00 34.04 1 ,045 24.50 42.65 May 11012 24.00 42.17 1 ,056 24.00 44.00 June 983 24.00 40.96 July 11070 24.50 43.67 Aug. 11096 24.00 45.67 Sept. 11040 25.00 41 .60 Oct. 19348 24.50 55.02 Nov. 19190 22.00 54.09 Dec. 773 20.00 38.65 11 ,325 279.00 37.36 59005 113.00 44.46 Average Trips Per Day 60 40 It 20 I � 0 1' Jan. March May July Sept Nov. Feb. April lune Aug Oct. Dec. 1995 ■ 1996 Trip Summary of Other Trolley Trips (May. 1996) Count Ark. High School Basketball Tournament 162 Univ. of Arkansas Marketing Department 46 TOTAL - OTHER TROLLEY TRIPS 208 \TROLLEY • REQUEST FOR FUNDING FROM THE ADVERTISING AND PROMOTION COMMISSION 1 . Fayetteville Municipal Airport City of Fayetteville Federal Tax ID . # 71 - 6018462 2 . Rudy Furr Marketing and Development Coordinator Fayetteville Municipal Airport 4500 S . School , Suite F Fayetteville , Arkansas 72701 PHONE : 501 - 521 - 4750 , ext . 6 FAX : 501 - 521 - 1735 3 . The purpose of the event / use of funds is promote use of "' - Fayetteville Municipal Airport . 4 . The time frame for the media campaign will be the month of August 1996 . 5 . The location will be Washington and Benton Counties or the newspaper distribution area covered by Northwest Arkansas Times and The Morning News . 6 . Background and history of the airport : 1996 is the 60th year for Fayetteville Municipal Airport . Commercial airline service began 43 years ago on September 1 , 1953 at Fayetteville Municipal Airport . This request is for the re - activating the Fly Fayetteville campaign as directed by the Fayetteville City Council . The Fayetteville Municipal Airport ' s Marketing Plan was approved on November 7 , 1995 by City of Fayetteville ' s Resolution # 138 - 95 . See attachment - Resolution . 7 . Current and past passenger usage of the Fayetteville Municipal : 1996 Year 1995 Year - to -date through May Enplanements : 95 , 989 Total Enpl . : 230 , 481 Deplanements : 94 , 849 Total Depl . : 228 , 127 8 . Fayetteville Municipal Airport has the second largest passenger usage in the State of Arkansas . 9 . The Marketing Plan for Fayetteville Municipal Airport was • adopted by City of Fayetteville Resolution # 138 - 95 . r� • Request - for Funding Fayetteville Municipal Airport Page 2 10 . The anticipated media exposure : The Fly Fayetteville advertisement will run twice in the .Northwest Arkansas Times and twice in The Morning News during the month of August 1996 . 11 . The marketing plan budget is as follows : Total marketing budget for 1996 : $ 80 , 000 . Promotional budget for 1996 : $ 61500 . 12 . Funding request is for $ 1 , 718 . 67 . This is to cover the preparation of advertisement by Blackwood / Martin & Associates , and for the advertising fees from the newspapers . See attachments . • 13 . Financial information for Fayetteville Municipal Airport : - See attachment - 1996 Airport Budget Summary Schedule . I/ F•'• t l . • RESOLUTION NO . 138 - 95 A RESOLUTION ADOPTING A MARKETING PLAN PREPARED BY THE FAYETTEVILLE AIRPORT MARKETING SUBCOMMITTEE, CHAMBER OF COMMERCE. BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF FAYETTEVILLE, ARKANSAS : Section 1 . The Council hereby adopts the marketing plan prepared by the Fayetteville Airport Marketing Subcommittee, Chamber of Commerce. A copy of the plan is attached hereto marked Exhibit "A" and made a part hereof. • PASSED AND APPROVED this 7th day of November 1995 . APPROVED - By : red Hanna, Mayor ATTEST: J By ��� [ 1 , Traci Paul , City Clerk • • j FAYETTEVILLE MUNICIPAL AIRPORT 1995 MARKETING PLAN MISSION STATEMENT: To further identify and develop convenient and specialized future airport facilities and services for the residents and businesses of Fayetteville, Northwest Arkansas, and the aviation community. GOAL: To actively pursue business opportunities which will optimize airport revenues, expand economic development and positively impact Fayetteville, Northwest Arkansas, and the aviation community. OBJECTIVES: I. Maintain Drake Field as a viable regional air carrier airport. a. Consult current regional air carriers to determine how best to serve them and their customers (passengers). b. Survey commercial passengers to determine destination, purpose of trip, how to increase their satisfaction with Drake Field (needed improvements, etc.). C. Consult the remainder of airport tenants (restaurant, car rental agencies etc.) to determine how best to serve them and their customers. d. Hold quarterly planning and discussion sessions (maybe luncheons) with air carriers and all other tenants to obtain input and to provide prompt response to. new problems or concerns. e. Develop Fly Fayetteville promotional campaign to maintain customer base for Drake Field. * Invite the presidents of each air carrier corporation serving Drake Field to an appreciation luncheon with the Mayor and aldermen in order to show our commitment to their needs and hopes for their continued business. t . 1995 Marketing Plan • ( Page 2 11. Identify and obtain needed improvements required to compete in the regional aviation market. Action Plans: a. Inventory of existing Fayetteville Municipal Airport assets. b. Determine area / regional competition and identify the extent of their resources. C. Survey area / regional aviation related business to determine their needs. d. Research and investigate airports that are in a similar situation as FMA. e. Research and list possible incentive plans, tax abatements, incubation start-up grants, and funding sources from government agencies for attracting aviation businesses. • f. Research and list possible state and federal agencies that can help with marketing information and/or assistance. g. Determine the business projections for the FMA for the next 5 - 10 years. III. Increase general aviation use. Action Plans: a. Develop separate collateral pieces of marketing information for each target market segment; i.e. general aviation, commercial aviation and industrial aviation. • C • i. 1995 Marketing Plan Page 3 1V. Expand existing aviation uses that will increase revenues. Action Plans : a. Conduct survey of existing users to determine. needs. b. Conduct inventory of area / regional aviation related industries. C. Develop separate_ collateral pieces of marketing information for each target market segment; i.e. general aviation, commercial aviation and industrial aviation. V. Attract new aviation industries. Action Plans: • ( a. Conduct inventory of area / regional aviation related industries. b. Investigate cargo shipping and industrial uses. C. Explore opportunities for spin off industries from the Northwest Arkansas Regional Airport development. d. Explore possible marketing campaigns for mass mailing, trade shows, ect. e. Develop separate collateral pieces of marketing information for each target market segment; i.e. general aviation, commercial aviation and industrial aviation. f. Research and list possible incentive plans, tax abatements, incubation start-up grants, and funding sources form government agencies for attracting aviation businesses. • ( 1995 Marketing Plan Page 4 VI. Explore new opportunities and uses. Action Plans : a. Develop regional / area partnerships and alliances. b. Explore linkages and connections between FMA and the City of Fayetteville South Industrial Park. C. Explore University of Arkansas f aviation related opportunities. d. Investigate cargo shipping and industrial uses. e. Research and investigate airports that are in a similar situation as FMA. f. Explore opportunities for spin off industries from the Northwest Arkansas Regional Airport development. • g. Develop separate collateral pieces of marketing information for each target market segment; i.e. general aviation, commercial aviation and industrial aviation. VII. Develop an identity for the FMA and increase community awareness and support within the aviation field. Action Plans: a. Develop strong working relationships with the City of Fayetteville, the Fayetteville Chamber of Commerce , and community members. b. Develop partnerships with travel agents with incentive to book FMA. C. Establish an Airport Support Group that will raise the level of awareness of the FMA. • 1, NOTE: Revised 12-11 .95 as requested by the City Council at their I1-07-95 meeting. T Paul Wco 00 F � a00 co p ca ad :5t zt C3 co 00 J O m ca = c c N fA fn N 000 a.U N44 44 ~ r co � o o fn ^ Cd oo c U M M O n � � r • d! M M F 2 W 0 O Z N X X W U Q p0 OUp O QU U g0 1- M r> a a Q } LU U W N N N V Q z_ W cm coT QH p Q 0 Q 64). 64 R' a. U g a av CO) LU LU z LU J_ J W_ Fm W y Z' F Lu • LL } 03 Q Z W 0 Q ` a - X LL Q Z2 p a Lu 0 Lu In L Z `t Blackwood/ Martin 8 Associates ' 3 East Colt Square Drive Fayettev Phone 501 . 442 - 9803 • FAX 501 - File Name: Fare Deal Ad Looldnfor a Color:Client I ProductDrake Field Client No.: 092 Job No.: 81401 air e a 7 Size: 3 COL X 10' • Cotob8w AR Director. preen - r1 • M ,�. Copywriter. K Atter ' � `.� ✓ — �+ r Date Created: 6127 / 96 J- 4v o o e o a 0600 1 _ Artist: Date Revised: 7 / 1 ( 96 (077 • . • • eeo . . oon s • o s • ` I Artist: green Program: Illus 5.0 . �• // iii r �/ Fonts: Q • a+ sape`� _ 0 0400 covr� DOW gibe s Treelcor Dft I a�. Oft If you think the cost of flying out of Fayetteville just isn't fair, you haven't compared rates lately. r — These days, you can fly from Drake Field to Los Angeles or New York for a very reasonable price. + You can choose from over 45 flights daily. You can fly Atlantic Southeast (your Delta connection), USAir Express (USAir), Northwest Airlink (Northwest Airlines), Trans World Express (TWA) and American Eagle • (American Airlines). And, you can make connections to most large cities in the United States at a minimal cost difference. Surprised? Call your travel agent or local air carrier for more nice surprises. And next time, fly Fayetteville. • Blackwood / Martin 8 Associates 3 East Coll Square Drive Fayette Phone 501 - 442 - 9803 FAX Sol File Name: Fare Deal Ad Clientl Product: Drake Field Needa Client No.: 092 layover reme Job 81401 Size: 3 COI. X 10m • Color. 68w _ Art Director. preen CopylorrAller IARRIVALS � '. . d IDEPARTURES DateCrl'� d: 612 \•/ I Date created: e / z7 / 96 •///����` Artist: l f✓��\ y ` Date nevised: 7 / 1 / 98 Artist: green Program: Illus s.0 ,;. . • /S •i. ���� �, V , �, • ,'i flow Ca°riM:er Dere low wo ;i♦ , it /I ( ' J / , / '1 r rromc oero/ I /le- r or 461 h 't ,• I - GtX J 7 ✓� It '� PrNheeOm Dole DS 7/ Creel" Deecrer Dale f low _ •>C '^'S'�r There was a time when flying out of Fayetteville meant haphazard connections. And that meant spending more time in the terminal waiting room than you spent in the air. "* "eQ ° m °• • Times have changed. Now, Fayetteville is directly served by major air carriers with over 45 daily flights. You can fly Atlantic Southeast (your Delta connection), USAir Express (USAir), Northwest Airlink (Northwest Airlines), Trans World Express (TWA) and American Eagle (American Airlines). And they can connect you to just about any U.S. destination with a blessedly brief layover. Plus, they can actually get you there for • less than you used to pay when you spent all that time waiting. Much less. Change for the better. Call your travel agent or local air carrier. And next time, fly Fayetteville. FAYETTEVILLE MUNICIPAL AIRPORT 1996 AIRPORT BUDGET SUMMARY SCHEDULE EXPENSES: PROGRAM 394 / LANDSIDE OPERATIONS: $555 ,687 PROGRAM 395 / AIRSIDE OPERATIONS: $355 ,042 Total Program 394/395 Expenses $910,729 (This does not include depreciation) TOTAL OPERATIONAL EXPENSES TARGET BUDGET: $950,497 Operational Expenses Below Target By: ($39.768) CAPITAL EXPENDITURES: PROGRAM 396 / CAPITAL EXPENDITURES $626,200 TOTAL OPERATIONAL AND CAPITAL EXPENSES: $ 1 .536.929 REVENUES: PROGRAM 955 / OPERATIONAL REVENUES $ 1 ,543 .931 TOTAL PROJECTED REVENUES OVER EXPENSES FOR 1996: $2 ,002 _1_ o A a fe9 1M1 ^^ U1 r Z z Lna u vu 3 p upq u u far u uod u r u pa m w a w Q]] pQ Q w a Q w w w a w p� tIf �-1 HI Pr N ti p" a po p' WLr;N `V • �Z O w 5A R «� d, 51 9, z 4% 419 fA d3 9 «3 ua a � P4pa N N P4 pq z o 9w wro r P� u z y � r 1 oFuaz ° ` ` a w u w x z z o . �■■ ■■■■■■ ■■■■■■■■■tee■■■■■■�■■■■ ■■■ • S■■ ■■■■■■ ■■ ■■■■ < ■moo ■ n ■■ ■■■ ■■■ n■■ ■■■■■■ ■■ ■■■■ �■■ ■■� ■■■ ■■■ t�■■ ■■■■■■ ■■ _NONE _<■�■■� ■■� - ■■■ ■■■ e■■ ■■■■�■ ■■ NOON ��■■■■■■■� ■■■ ■■■ MHOMMEROBW Aw■ •RNMEW ■ ■■■■ AM-OK■MMI■■■■■■■MMI■■ ' ■ ■ ©■, ■■■ ■ ■ ■ ■ ■� ■MMi■■�■■■■ ■■■ IMMIRMEMMU-5 ■ N Mon ■■■■■mm■■■ ■■■ A■■ NOON■■■ ■ ■■■■■�■■■■■■■■� NOON■■■ A■■ NOON■■ m■■■■■■■■■■■■■■■■■�■ - ■■■ ®■■ NOON■■ ; :■■■■■■■■�■■■■■■■�■ ■■■ • A■■■■■■■■■N n0l ■■■■■■■■�■■■■■■■�■ ;: ..: :;`:NOON e■ ■■■■ ■ NOON ■■■■■■■■■■■■■s■.� ■■N■■■ A■ ■■■■ :NOON■■ �■■■�s■■■■■■�■ ■■ ■■■ D■ ■■■■ ■ ■■■■ ■■■■�■■■■■■■�■ : ■■ ■■■ �■ ■■■■ ■ ■■■■ ■■ ■�■■■■■■■� ,■■■ ■■■ ©■■ ■■■■K,x■ ■■ NOON ■�■■ ■�■■ ■ :■ �■■ ■■■■ ■ ■■ NOON ■�■■ ■w■■ ■ :■ MEMO■■■■ ■N■■ NOON ■�■■■�■ MINNOW ■ ■ A■■ ■ MEW ■o....I ■■ EMMONS ■■ Illy, Il- ■ ■ ■■ ■■ ■�■ ■■■■■�■ AMERNo e■■ N ■ ■ ■■ ■■ ■�■ ■■■■■�■ ■■N : ■■ D■■ ■■t ■ ■ ■�■■■�■�■ ■■■■■ Emmons : �■■ ■■■ ■ ■ ■■■■■■■�■ : ■■■■■ ■■ ■■■ ■■■ ■■■ ■ ■ ■■■■■■�■■■■■■■ Monsoons e■■NN■■■ ■ ■ : ■■■■■■■�■■■■■■■ ■■■■�■ e■N■N■■■ ■ ■■■■■■■■■�■■■■■■■ MERWAMME ®■■■N■■■ ■ . ■■■■■■■■m■■■■■■■ ■■ ■ _ ■ FJ■■■ ■■ ■ NOON■ ■■m■■■■■■■ ■■ ■ ■ D .. ■■ . ■■ ■ ■■■■■ , ■■�■■ .. 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