HomeMy WebLinkAbout1995-06-12 - Agendas - Final r
MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday ,
June 12 , 1995 at 2 : 00 p . m . in the Chamber of Commerce
Conference Room .
ADVERTISING AND PROMOTION COMMISSION
June 12 , 1995 2 : 00 p . m . Chamber of Commerce
I . Call to Order
II . Reports
A . Approval of Minutes for May B
B . Financial
C . Convention and Visitor Activity - Marilyn Johnson
D . Blackwood /Martin Agency Report - Susan Stirewalt
III . Old Business
\ A . Exhibit Hall
IV . New Business
A . Arkansas Air Museum funding request - $ 1400
• V . Adjourn
•
GROUP : ADVERTISING 6 PROMOTION COMMISSION
DATE : May 8 , 1995
PRESENT : Coy Kaylor Ben Mayes
Jim Waselues Susan Stirewalt
Alex Jerde Marilyn Johnson
Linda McBride Brad Ruth
Fred Hanna
ABSENT : Joe Fennel , Woody Bassett
CALL TO ORDER :
The meeting was called to order by Commissioner Coy Kaylor at
2 : 00 p . m , at the Chamber of Commerce .
MONTHLY REPORTS :
MINUTES
It was moved by Jerde , second by Waselues that the minutes of
the April 10 and April 17 meetings be approved . Motion
carried .
FINANCIAL
• Ben Mayes presented the financial report for April . HMR
collections were $ 73 , 027 in April an increase of 4 . 048 over
1994 collections . Total year to date collections are
$ 287 , 254 an increase of 8 . 018 . April expenditures were
$ 110 , 060 . Year to date expenditures $ 306 , 775 .
Moved by Waselues , second by McBride to approve the financial
report . Motion carried .
ACTIVITY REPORT
Marilyn Johnson reviewed April activities of Convention
Visitor Development . Total inquiry responses for April were
5 , 824 . Year to date inquiries received total 14 , 284 , a
slight decrease from 1994 .
Convention activity has involved working with incoming
conventions and bidding for future conventions . A Quarterly
hotel manager/ sales meeting was held . Video Post - Pea Ridge
Reenactment and opening of a Northern Tourist Information
Center were highlights of the month .
Motion by Hanna , second by Waselues to approve the Convention
Visitor Report . Motion carried .
AGENCY REPORT
Susan Stirewalt introduced Brad Ruth who briefed
Commissioners on media placement of advertising for the
second half of 19.95 . Susan reported that TRIP magazine had
chosen Fayetteville for the cover of their magazine for the
winter issue .
Moved by McBride , second by Jerde to approve the agency
report . Motion carried .
OLD BUSINESS :
EXHIBIT HALL
Mayor Hanna will take the plans for the southside to the
Mayor ' s Institute on City Design May 11 in Atlanta .
Following his return , the subcommittee will meet and
formulate plans for proceeding with the Exhibit Hall .
NEW BUSINESS :
None
There being no further business , the meeting was adjourned .
Respectfully submitted ,
Marilyn Johnson
Director
Convention and Visitor Development
Advertising & Promotion Commission
Financial Report - Expenditures
For the Month Ending May 310 1995
1995 YTD May
Budget Item Budget Expenses Remaining Expenses
Public Notification (BMA Contract) $2501000 $86,953 $163,047 $6,214
Audit Expense 100 100
Trolley Operations 35,000 102325 24,675 21458
Collection Expense 36,000 14,634 21 ,366 31144
Convention Services 5,000 909 4,091
Brochure Development 56,827 349440 22,387
800 Telephone Number (Chamber) 10,000 51000 51000
Lights of the Ozarks 20,000 20,000
Autumnfest 7,500 71500
Springfest 71500 6,877 623 11739
Music Festival 7,500 11857 51643
Air Museum 509000 25,000 25,000
Park Improvements (Girls Softball Complex) 280,000 280,000
Chamber of Commerce Contract 1000000 75,000 25,000
Special Projects
Youth Center Tri - State Swimming Conf. 500 500
Ark. Water Resources Center Conference 5,000 5,000
• University Museum Dinosaur Days 10,000 10,000
Am . Legion Dept. of Ark. State Convention 31560 11612 11946 11612
Northern Tourist Information Center 29, 172 14,586 14,586 71293
Holiday Hoops 21 ,500 21 ,500 0
Replacement Festival Lights - Square 1 ,000 11000
Gary Hampton Memorial Youth Invitational 500 500 0
Joe Martin Memorial Stage Race 11955 1 ,955 0
American College Theatre Festival Advertising 21600 21562 38 21562
Square Gardens Maintenance 44,486 23,341 21 ,145 10030
NCAA Cross Country Advertising 6,000 61000 0
City Entranceway Enhancements 21100 21100
Washington County Historical Society 12,500
Unobligated 26,613 26,613
TOTAL 1995 BUDGET $12032,913 $333,049 $699,864 $26,052
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 1993-1995 -
• 1993 1994 1994 1995 1995
Total Total Change Over Total Change Over
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year
January $ 54, 149 $ 71 ,070 31 .25 % $ 74,927 5.43 %
February 51 ,929 60,389 16.29% 71 ,046 17.65%
March 54,606 64,306 17.76% 68,254 6. 14%
April 61 , 155 70,193 14.78% 73,027 4.04%
May 58,564 72,787 24.29% 78,599 7.98%
June 57,092 73,001 27 .87 %
July 58,219 71 ,576 22 .94%
August 70,637 78,508 11 . 14%
September 68,287 76,833 12 .51 %
October 67,710 76,400 12 .83 %
November 74,385 79,328 6.65 %
December 59,364 71 ,862 21 .05%
• Total $ 736,097 S 866,253 17 .68% $ 365,853 8.00%
HMR Tax Collections By Month
m
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le,q «n 4aJ NN MO lae Wl I.ru 59 moi 4ttiv W.m3,1993 1994 19941995
1HMRTAX
ACTIVITY REPORT
MAY , 1995
• 800 NUMBER
May 1995 : 599 YTD 1995 : 3410
May 1994 : 892 YTD 1994 : 3951
May 1993 : 804 YTD 1993 : 2902
INQUIRY RESPONSES
May 95 Tourist - 376 1995 YTD - 2069
May 94 Tourist - 440 1994 YTD - 2183
May 95 Advertising Response - 3284 1995 YTD- 14 , 439
May 94 Advertising Response - 3377 1994 YTD- 14 , 671
May 95 Relocation - 367 1995 YTD - 1803
May 94 Relocation - 434 1994 YTD - 1827
May 1995 Total Inquiries - 4027
May 1994 Total Inquiries - 4091
YTD 1995 Total Inquiries - 18 , 311
YTD 1994 Total Inquiries - 18 , 681
CONVENTION ACTIVITY
• Conventions - LABASH - Architecture students intl .
Alpha Chi Sigma
McDonald ' s Corporation
Fish & Wildlife Management
GAP Conference
Natural Areas Association
Community Development Conference
Meetings - Fayetteville AM
Autumnfest
Northwest Arkansas Tourism Association annual
meeting
Downtown Fayetteville Unlimited
Danny Ford Tour
Tour Groups - Kincaid Tours ( Oklahoma City ) FAM Tour
Miscellaneous - On- Premise Consumption Petition Drive
Proposed hotel feasibility
New UA Faculty
FHS Sociology Class guest speaker
Tours for School Superientendent candidates
Proposed restaurant feasibility
City Bond Underwriter Selection
• Media Relations - NATA Calendar of Events
• Media ( May placement ) -
Arkansas Tour Guide
Arkansas Alumni
Arkansas Times
Backpacker
Midwest Living
NATA
Southern Living
TRIP
Vacation Publications
Vista USA
ABA Destinations
NTA Courier
HMR COLLECTION COMPARISON
May 1995 : $ 78 , 599 April 1994 : $ 72 , 787
Percent Increase 7 . 988
YTD 1995 : $ 365 , 853 YTD 1994 : $ 338 , 755
Percent Increase 8 . 008
. TOP TEN HMR COLLECTIONS - April
Hilton
Clarion
Red Lobster
Kirby ' s
Jose ' s
Chili ' s
Ryan ' s
A . Q .
McDonald ' s
Taco Bell
TOP TEN HMR COLLECTIONS - May
Hilton
Clarion
Chili ' s
Ryan ' s
Kirby ' s
Jose ' s
Red Lobster
A . Q .
Holiday Inn Express
McDonald ' s
•
• Advertising Inquiry 1995
May 31
JAN FEB MAR APR MAY JUN JUL AG SEP OT NV DEC
AT 175 484 567 318
AI 1195 685 52
ATM 133 63 34
BA 111
CH 226 139 175 99 56
CR
CS
CT
DM 101 1
DS
FE
GL
HA 58
LA
ML 14 16 639 258 119
MM
NC 64
NTG 23 19 27 56 13
OS 407 346 122
• SL 61 57 337 231 283
SM 7 3
SNL
TA 14 607 163 68
TG 7 225 82
TM 27 7 339 281 182
TP 19 67 63 273 50
TW
USA 1210 1447
VP 179 256 242 224
VUS 554 79
Tot . 731 319 4887 5218 3284
BA - BACKPACKER MM - MIDWEST MOTORIST
BN - BIRMINGHAM NEWS NC - NEW CHOICES
BY - BYWAYS NTG - NATA
ATM - ARKANSAS TIMES OS - OUTSIDE
CH - COUNTRY HOME SL - SOUTHERN LIVING
CR - COURIER SM - SUCCESSFUL MEETINGS
CS - CONVENTION SOUTH SNL - SPRINGFIELD NEWS LEADER
CT - AAA CAR 7 TRAVEL TA - TRAVEL AMERICA
DM - D-THE MAG , OF DALLAS TG - SOUTHERN LIV . TRAVEL
DS - DESTINATIONS TM - TEXAS MONTHLY
FE - FRIENDLY EXCHANGE TP - TRIP
GL - GROUP TRAVEL LEADER TW - TULSA WORLD
HA - HOME & AWAY USA - USA WEEKEND
• AI - AR . NEWS INSERT ( CJ ) VP - VACATIONS PUBLICATIONS
LA - LAFAYETTE ADVERTISER VUS - VISTA USA
ML - MIDWEST LIVING AT - AR TOUR GUIDE
Advertising Inquiry by State
MAY 1995
AI AT ATM CH DM ML NTG OS SL SM TA TG TM TP USA VP VUS TOT
0 2 0 0 0 0 0 4 11 0 3 0 0 1 10 1 1 33
AFr 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 2
AZ 0 5 0 1 0 1 0 0 0 0 1 0 2 0 0 2 3 15
AR 12 37 27 2 0 2 0 2 18 0 2 0 1 4 29 2 0 138
CA 0 20 2 0 0 4 0 6 9 0 6 0 2 0 2 35 6 92
CO 0 4 0 0 0 1 0 2 1 0 1 0 2 0 0 5 0 16
CT 0 1 0 0 0 0 0 2 0 0 1 0 0 0 0 2 2 8
DE 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 2
DC 0 1 0 0 0 0 0 2 0 0 0 0 1 0 0 0 0 4
FL 1 12 0 3 0 2 0 8 26 1 2 0 3 8 37 9 2 114
GA 0 5 0 0 0 0 0 1 17 0 1 0 0 1 17 1 0 43
HI 0 1 0 0 0 0 1 1 1 0 2 0 0 0 0 0 0 6
ID 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 2
IL 2 19 0 3 0 27 0 8 4 1 5 0 3 4 241 9 1 327
IN 1 6 0 6 0 7 0 5 7 0 3 0 2 0 64 9 0 110
IA 0 17 0 0 0 10 0 2 3 0 2 0 0 0 132 3 0 169
KS 4 14 0 1 0 3 0 1 2 0 1 0 0 0 63 7 0 96
KY 0 1 0 1 0 2 0 0 6 0 1 0 0 0 22 2 0 35
LA 9 13 0 4 0 0 1 4 32 0 0 0 5 4 54 8 12 146
ME 0 2 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 5
MD 0 0 0 0 0 0 0 1 4 0 1 0 1 0 0 4 0 11
MA 0 1 0 1 0 0 0 5 0 0 2 0 3 11 0 1 0 24
MI 0 11 0 4 0 12 0 8 1 0 3 0 1 0 179 5 0 224
MN 1 13 0 1 0 8 3 3 1 0 1 0 0 1 32 4 0 68
MS 0 1 0 1 0 0 0 1 12 0 0 0 1 0 15 5 1 37
PO 7 26 1 2 0 10 1 1 6 0 1 0 0 3 71 4 0 133
M 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 3 0 4
NE 0 0 1 0 0 2 0 0 0 0 0 0 0 0 12 2 0 17
NV 0 1 0 0 0 0 0 2 0 0 0 0 0 0 0 1 0 4
NH 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 3
NJ 0 0 1 6 0 0 0 7 1 0 2 0 2 1 3 10 3 36
NM 0 0 1 0 0 0 0 0 0 0 1 0 0 0 2 2 0 6
NY 1 5 0 2 0 1 1 5 4 0 4 0 1 1 0 14 0 39
NC 0 2 0 2 0 0 0 2 18 0 3 0 0 0 27 4 2 60
ND 0 1 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 3
OH 1 7 0 2 0 7 2 7 3 0 1 0 2 0 139 7 1 179
OK 6 14 0 0 0 1 0 1 12 0 2 0 5 0 74 4 0 119
OR 0 5 0 1 0 0 0 2 0 0 2 0 0 0 1 3 3 17
PA 0 1 0 0 0 0 0 4 0 0 3 0 1 1 3 14 2 29
PR 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1
RI 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1
Sc 0 4 0 1 0 1 0 1 6 0 1 0 0 0 9 0 2 25
SD 0 2 0 0 0 0 0 0 0 0 0 0 1 0 6 1 0 10
TN 1 3 0 1 0 0 0 0 22 0 1 0 1 0 40 3 1 73
TX 6 37 0 8 1 3 1 9 40 0 4 0 134 7 94 19 29 392
UT 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1
VT 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
VA 0 4 1 0 0 3 0 3 8 1 2 0 0 1 1 3 0 27
WA 0 6 0 0 0 0 0 1 0 0 0 0 2 1 2 4 1 17
WV 0 1 0 0 0 0 0 0 6 0 0 0 0 0 0 1 5 13
WI 0 9 0 2 0 11 1 3 1 0 1 0 5 1 64 7 0 105
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
CA 0 1 0 0 0 1 1 4 0 0 0 0 1 0 1 1 0 10
52 318 34 56 1 119 13 122 283 3 68 0 182 50 144 22 79
Advertising Inquiry by State
•
BA HA NC MAY 1995 TOT ,
AK 11 0 ' 0 I I I 1
AZ 2 0 0 2
AR 0 0 2 2
CA 8 0 10 18
CO 0 0 3 3
CT 1 0 2 3
DE 0 0 0 0
DC 0 0 0 0
FL 2 0 0 2
GA 2 0 0 2
HI 2 0 0 2
ID 0 0 0 0
IL 6 0 6 12
IN 1 7 3 11
IA 3 0 0 3
KS 1 7 0 8
KY 1 1 2 4
LA 3 0 0 3
ME 0 0 0 0
MD 1 0 2 3
MA 2 0 0 2
• MI 6 0 2 8
MN 1 8 0 9
MS 5 0 0 5
MO 10 0 0 10
MT 0 0 1 1
NE 0 6 1 7
NV 0 0 0 0
NH 1 0 0 1
NJ 4 0 4 8
NM 2 0 1 3
NY 5 0 9 14
NC 2 0 0 2
ND 0 0 0 0
OH 3 15 2 20
OK 7 13 1 21
OR 4 0 0 4
PA 5 0 0 5
Sc 11 0 0 01
SD 0 0 0 0
TN 2 0 0 2
TX 5 0 4 9
UT 2 0 0 2
VT 0 0 0 0
VA 1 1 3 5
• WA 0 0 3 3
WV 3 0 1 4
WI 1 0 2 3
WY 0 0 0 0
CAN 3 0 0 3
ill 58 64 3284
• TOURIST INQUIRY 1995
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
AL 0 3 2 3 3 0 0 0 0 0 0 0
AK 0 1 0 0 1 0 0 0 0 0 0 0
AZ 1 0 3 1 2 0 0 0 0 0 0 0
AR 51 74 154 80 85 0 0 0 0 0 0 0
CA 16 17 21 10 16 0 0 0 0 0 0 0
CO 1 0 0 2 2 2 0 0 0 0 0 0 0
CT 3 2 0 1 2 0 0 0 0 0 0 0
DE 1 0 0 0 1 0 0 0 0 0 0 0
DC 1 2 0 0 0 0 0 0 0 0 0 0
FL 7 8 17 5 5 0 0 0 0 0 0 0
GA 8 0 5 2 5 0 0 0 0 0 0 0
HI 0 0 0 0 0 0 0 0 0 0 0 0
ID 0 0 1 1 0 0 0 0 0 0 0 0
IL 10 13 63 12 12 0 0 0 0 0 0 0
IN 4 2 25 6 4 0 0 0 0 0 0 0
IA 1 8 25 2 10 0 0 0 0 0 0 0
KS 5 7 32 14 13 0 0 0 0 0 0 0
KY 1 1 5 1 2 0 0 0 0 0 0 0
LA 7 12 60 26 20 0 0 0 0 0 0 0
ME 0 1 0 1 0 0 0 0 0 0 0 0
MD 0 3 3 1 0 0 0 0 0 0 0 0
• MA 2 4 3 4 4 0 0 0 0 0 0 0
MI 3 7 31 9 2 0 0 0 0 0 0 0
MN 4 20 12 5 12 0 0 0 0 0 0 0
MS 1 4 14 1 8 0 0 0 0 0 0 0
MO 12 16 72 32 19 0 0 0 0 0 0 0
MT 0 0 0 0 0 0 0 0 0 0 0 0
NE 4 2 5 1 6 0 0 0 0 0 0 0
NV 2 1 1 1 2 0 0 0 0 0 0 0
NH 0 0 1 0 4 0 0 0 0 0 0 0
NJ 0 1 1 2 1 0 0 0 0 0 0 0
NM 0 0 4 2 1 0 0 0 0 0 0 0
NY 4 3 2 5 3 0 0 0 0 0 0 0
NC 3 4 7 3 3 0 0 0 00 0 0
ND 1 0 1 1 1 0 0 0 0 0 0 0
OH 3 9 30 5 6 0 0 0 0 0 0 0
OK 7 14 91 28 28 0 0 0 0 0 0 0
OR 1 2 1 0 2 0 0 0 0 0 0 0
PA 2 4 6 1 5 0 0 0 0 0 0 0
PR 0 0 0 0 0 0 0 0 0 0 0 0
RI 0 0 0 0 1 0 0 0 0 0 0 0
SC 2 0 4 2 4 0 0 0 0 0 0 0
SD 2 0 3 1 0 0 0 0 0 0 0 0
TN 8 6 16 6 9 0 0 0 0 0 0 0
TX 16 29 98 40 55 0 0 0 0 0 0 0
UT 0 0 1 1 1 0 0 0 0 0 0 0
• VT 0 0 3 2 1 0 0 0 0 0 0 0
VA 1 3 4 3 6 0 0 0 0 0 0 0
WA 4 2 . 1 2 3 0 0 0 0 0 0 0
WV 0 1 16 1 0 0 0 0 0 0 0 0
WI 8 7 1 5 3 0 0 0 0 0 0 0
WY 1 0 7 0 0 0 0 0 0 0 0 0
Can 3 2 2 3
Tot . 211 295 854 333 376 Total 2069
• RELOCATION INQUIRY 1995
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
AL 3 2 4 2 3 0 0 0 0 0 0 0
AK 1 2 3 2 0 0 0 0 0 0 0 0
AZ 10 4 11 7 11 0 0 0 0 0 0 0
AR 55 53 64 33 51 0 0 0 0 0 0 0
CA 56 36 46 30 56 0 0 0 0 0 0 0
CO 11 8 20 8 18 0 0 0 0 0 0 0
CT 0 1 4 0 0 0 0 0 0 0 0 0
DE 0 0 0 0 0 0 0 0 0 0 0 0
DC 0 1 0 0 0 0 0 0 0 0 0 0
FL 13 3 18 12 28 0 0 0 0 0 0 0
GA 4 3 2 2 2 0 0 0 0 0 0 0
HI 2 0 1 1 0 0 0 0 0 0 0 0
ID 2 0 2 1 0 0 0 0 0 0 0 0
IL 13 18 35 15 15 0 0 0 0 0 0 0
IN 4 8 7 4 2 0 0 0 0 0 0 0
IA 5 8 7 2 7 0 0 0 0 0 0 0
KS 9 12 9 4 11 0 0 0 0 0 0 0
KY 0 1 1 2 0 0 0 0 0 0 0 0
LA 11 10 14 9 15 0 0 0 0 0 0 0
ME 0 0 2 1 0 0 0 0 0 0 0 0
MD 1 0 5 6 4 0 0 0 0 0 0 0
• MA 4 1 3 5 1 0 0 0 0 0 0 0
MI 6 2 10 10 4 0 0 0 0 0 0 0
MN 2 1 8 6 4 0 0 0 0 0 0 0
MS 7 4 8 4 8 0 0 0 0 0 0 0
MO 12 19 29 13 16 0 0 0 0 0 0 0
MT 0 0 1 0 1 0 0 0 0 0 0 0
NE 3 1 3 6 3 0 0 0 0 0 0 0
NV 1 2 3 3 3 0 0 0 0 0 0 0
NH 1 0 1 0 1 0 0 0 0 0 0 0
NJ 6 0 5 4 3 0 0 0 0 0 0 0
NM 4 0 6 4 0 0 0 0 0 0 0 0
NY 6 9 11 2 6 0 0 0 0 0 0 0
NC 4 4 2 5 6 0 0 0 0 0 0 0
ND 1 0 1 0 2 0 0 0 0 0 0 0
OH 2 2 9 5 5 0 0 0 0 0 0 0
OK 19 15 20 12 15 0 0 0 0 0 0 0
OR 5 6 1 5 0 0 0 0 0 0 0 0
PA 8 7 5 3 6 0 0 0 0 0 0 0
PR 0 0 0 0 0 0 0 0 0 0 0 0
RI 1 0 0 0 0 0 0 0 0 0 0 0
SC 5 3 4 2 0 0 0 0 0 0 0 0
SD 0 3 1 0 0 0 0 0 0 0 0 0
TN 5 6 7 4 12 0 0 0 0 0 0 0
TX 43 41 42 28 28 0 0 0 0 0 0 0
UT 3 0 0 2 2 0 0 0 0 0 0 0
• VT 1 0 1 1 0 0 0 0 0 0 0 0
VA 10 8 5 1 5 0 0 0 0 0 0 0
WA 7 4 3 2 2 0 0 0 0 0 0 0
WV 0 0 0 0 0 0 0 0 0 0 0 0
WI 7 4 8 5 5 0 0 0 0 0 0 0
WY 1 2 1 0 0 0 0 0 0 0 0 0
Can 7 7 8 6
381 321 461 273 367 Total 1803
V�l
ARKANSAS AIR MUSEUM
P. O. BOX 1911 FAYETTEVILLE, ARKANSAS 72702 (501) 521-4947
On June 26 , 1995 the Arkansas Air Museum will host a visit of
a World War II Boeing B- 17 bomber . The aircraft will be on display
through June 29 , 1995s As part of the agreement we need to help
with fuel ( 750 gallons ) and four double rooms for four nights .
We are requesting from the A & P Commission $ 1 , 400 to assist
us in bringing this aircraft to Fayetteville . In May of 1993 a B-
29 visited Fayetteville . Over 8 , 000 people came to see the
aircraft . The news media went on a publicity flight and the
publicity was front page for several newspapers . There is no
aircraft more recognized from World War II than the B- 17 flying
fortress . With the 50th anniversary of the end of World War II we
are very fortunate to be able to have the B- 17 on exhibit . We
expect a large turnout from the entire area .
Other events so far this year:-- -
Continuing Education Receptions 300 people
Hospitality Assoc . Reception 200
VE day Big Band Dance 350
Tourism Day 1023
NATA Dinner 75
A- 4 Skyhawk put on display
AH- 1 Cobra put on display
New Standard Bi -Plane visit /exhibit June 8 - 11 , 1995
•
_ t
•
FAYETTEVILLE A&P :
ADVERTISING RESPONSES
1995 YTD VS. 1994 YTD
Advertising responses year to date 1995 (May) versus year to date 1994 (May) are down
approximately 1.6% (232 inquiries). The majority of the decreases in responses have been tracked to
publications that have been utilized consistently for many years.
The following page shows 1994 and 1995 inquiries by publication and the difference 1995 vs
1994, with an index for easy reference. The publications that are performing far below average and the
action that is being taken are listed below.
NATA Tour Guide (Index 30, down 323) Plans are currently being made for the 1996 NATA Tour Guide.
These plans include making the guide more user friendly, with improved response mechanisms.
USA Weekend (Index 53, down 2321) USA Weekend travel advertisers as a group have experienced
response decreases this year. The publication can offer no reason, but is working on a response
mechanism to make the inquiry process easier on consumers. Additionally, BM&A has analyzed the
responses coming from USA Weekend and has found that the majority of responses are coming from one
of the two regions in which ads have been placed. Future placements will be focused in the region that is
producing efficient responses.
Travel Guides (Index 63, down 207) Published by Southern Living, responses have been declining for the
• past few issues. BM&A feels that burnout may be a factor (that we have reached the potential travelers to
Fayetteville who read the publication), and have canceled plans for insertions for the second half of 1995.
The publication will be re-evaluated for 1996 placements.
Midwest Livin¢ (Index 65, down 553) Midwest Living was utilized for the first time this period last year,
with larger, four color ad placements. The 1995 ads were directory ads (small black and white), which
have not produced the same inquiries. Ads for the second half of 1995 are quarter page four color ads.
Arkansas Newspaper Insert (Index 68, down 896) In the past, the newspaper insert was placed in larger
markets (Chicago, Houston, New Orleans, Jackson MS, Springfield, IL) on Sundays. The 1995 Spring
Insert was placed in a variety of smaller markets across 11 states on Fridays. Based on response decreases
for most advertisers, the State is changing the insert days back to Sundays and is reselecting markets
based on their ability to generate inquiries.
BLACKWOOD/MARTIN h ASSOCIATES, INC.
3 EAST COLT SQUARE DRIVE • FAYETTEVILLE, AR 72703
POST OFFICE BOX 1968 • FAYETTEVILLE, AR 72702-1968
PHONE 501 -442-9803 • FAX 501 - 442-3092
American Association of AMeriging Agencies • Promotion Marketing Association of Mnerrien
•
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