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HomeMy WebLinkAbout1994-11-07 - Agendas - Final F MEETING NOTICE The Advertising and Promotion Commission will meet on Monday , November 7 , 1994 at 2 : 00 p . m . in the Chamber of Commerce Conference Room . ADVERTISING AND PROMOTION COMMISSION November 7 , 1994 2 : 00 p . m . Chamber of Commerce I . Call to Order II . Reports A . Approval of Minutes for September and October Be Financial - Ben Mayes C . Convention and Visitor Activity - Marilyn Johnson D . Blackwood/Martin Agency Report - Susan Stirewalt III . Old Business A . Approval of 1995 Budget IV . New Business A . Buying advertising on NCAA CrossC untry on PRIME Network - 7 spots - $ 10 , 000 V4"t oruu�q • Show will air 5 times , 43 million audience each time - Recommend approval . ( good value for dollar spent ) Be Little 0 ' Oprey - $ 1 , 995 V . Adjourn 141KIIJ6 / 4214 (06 LO To veh"Voor hiG�.�' Mata, erw /i4eVO 714c� ' 4 Dee 41 } GROUP : ADVERTISING 6 PROMOTION COMMISSION • DATE : September 12 , 1994 PRESENT : Coy Kaylor Susan Stirewalt Joe Fennel Ben Mayes Woody Bassett Marilyn Johnson Jon Davidson Steve Ward Linda McBride Fred Hanna Jim Waselues ABSENT : None CALL TO ORDER : The meeting was called to order by Chairman Coy Kaylor at 2 : 00 p . m . at the Chamber of Commerce . MONTHLY REPORTS : MINUTES Moved by McBride , second by Hanna to approve the minutes of the July meeting . Motion carried . FINANCIAL Ben Mayes presented the financial report for July and August . HMR collections were $ 71 , 576 in July , an increase of 22 . 94 % over 1993 collections . August collections were up 11 . 148 with collections of $ 78 , 508 . Total year to date collections are $ 561 , 830 , an increase of 22 . 148 . July expenditures were $ 49 , 744 and August expenses were $ 22 , 011 . Year to date expenditures $ 695 , 815 . Motion by McBride , second by Waselues to approve the financial report . Motion carried . ACTIVITY REPORT Marilyn Johnson reviewed July and August activities of Convention Visitor Development . 800 number calls received in July totaled 528 calls and in August totaled 622 calls . Year- to -date calls totaled 5715 over 1993 total of 4341 year to date . Total inquiry responses for July were 1471 and for August were 1774 . Year to date inquiries received total 24 , 030 . Convention activity has involved working with conventions in town during the months of July and August . Assistance has been provided for Autumnfest and Lights of the Ozarks . Moved by McBride , second by Waselues to approve the • Convention Visitor Report . Motion carried . AGENCY REPORT • Susan Stirewalt distributed flow charts for media remaining in 1994 . She displayed fall advertising ads which have been placed . Susan emphasized the bold graphics and the copy points emphasizing specific events . Placements out are doing well . New photography has been placed in Arkansas Tour Guide and Northwest Arkansas Tour Guide ads . In response for four color image book , the agency recommends doing posters at a cost of $ 2 , 91 - each for 3 , 000 quantity . total cost $ 8 , 700 . McBride requested that the agency seek alternate photography which says Fayetteville . Motion by McBride to approve the agency report , second by Hanna . Motion carried . OLD BUSINESS : LAKE FAYETTEVILLE PROJECT REPORT Bill Ackerman reported that $ 11 , 079 . 73 has been spent thus far . The community has been very supportive and volunteers have been used . Several community groups are assisting in the fundraising efforts . A summary of work completed on the Lake Project and fall and summer projects was distributed . Hanna commended Bill for the work he has done on the Lake . • Kaylor said the work completed under Bill ' s direction was phenomenal . Hanna offered labor and equipment . The have received grant money for paving the parking lot and are on the list for funds from the Game and Fish Commission ; however , those funds have not been released . HMR RESERVE ACCOUNT Woody Bassett amended his motion from the previous meeting to allocate $ 430 , 000 to be used to fund a Girls ' Softball Complex . Second Hanna . Bassett said that amount of money will build girls ' fields and will help other programs . This will attract visitors and tourists and will be well spent . Susan Driver , chairman of the Parks and Advisory Committee highlighted the reasons for this particular proposal 1 ) girls do not have a complex 2 ) no money is in the next five years budget to cover this need 3 ) the developer of the elementary school land has donated an additional 19 acres for park land 4 ) makes good use for A & P money to bring in tourism dollars • 5 ) will fill hotels - girls travel in families to tournaments . The proposal has the unanimous backing of Parks & Recreation • Advisory Board . Discussion followed . Kaylor said we need to get a whole lot more involvement from the people . It makes good business sense to use men ' s fields and let them find another place to play . We need an exhibition hall . CCE can ' t meet the needs of clients because of lack of space . Some things could happen to make it a possibility for Fayetteville at less than $ 2 million . He ' d hate to tie up a lot of A & P reserves . Fennel amended the motion to give the advisory board money for 2 fields , restrooms and concessions , and the parking lot - $ 280 , 000 for a girls softball complex to encourage tournaments to Fayetteville . Davidson second . Amendment carried . Motion carried . NEW BUSINESS SUBCOMMITTEE ON SPECIAL PROJECT FUNDING FOR 1995 Kaylor appointed Joe Fennel ( chairman ) , Jon Davidson , Linda McBride , and Coy Kaylor as the subcommittee on special project funding for 1995 . They were also to look at the possible opportunities for an exhibit hall . • Since there was no further business , the meeting was adjourned . Respectfully submitted , V�'? g44-4� Marilyn Johnson Director Convention and Visitor Development • Festivals • 1 . Music Festival of Arkansas 20 , 000 . 00 71500 . 00 2 . Autumnfest 10 , 768 . 61 71500 . 00 3 . Lights of the Ozarks 41 , 000 . 00 20 , 000 . 00 4 , Springfest 10:1000 . 00 71500 . 00 $ 81 , 768 . 61 $ 42 , 500 . 00 • City of Fayetteville, Arkansas Monthly HMR Tax Collections 1992- 1994 • 1992 1993 1993 1994 1994 Total Total Change Over Total Change Over HMRTaxes HMRTaxes Prior Year HMR Taxes Prior Year January $ 50,826 $ 54, 149 6.54% $ 71 ,070 31 .25% February 44,489 51 ,929 16.72% 60,389 16.29% March 481140 54,606 13.43% 64,306 17.76% April 58,202 61 , 155 5.07% 70,193 14.78% May 55,172 58,564 6. 15% 72,787 24.29% June 55,826 57,092 2.27% 73,001 27.87% July 55,276 58,219 5.32% 71 ,576 22.94% August 55,539 70,637 27. 18% 78,508 11 . 14% September 59,275 680287 15.20% 76,833 12.51 % October 55,410 67,710 22.20% 76,400 12.83% November 68,243 747385 9.00% 0 December 52,797 59,364 12.44% 0 • Total $ 659, 193 $ 736,097 11 .67% $ 715;063 18.71 % HMR Tax Collections By Month BO 70 60 8 50 c 40 30 i 20 10 r 0 January February Match April May June July Augurt September October November December D 1992 D 1993 1994 \H M RTAX Advertising & Promotion Commission Financial Report - Expenditures For the Month Ending October 31 , 1994 • 1994 Y I) October Budget Item Budget Expenses Remaining Expenses 800 Telephone Number (Chamber of Commerce) $109000 $10,000 $0 $29500 Air Museum 50,000 50,000 0 129500 Audit Expense 100 100 0 Chamber of Commerce Contract 100,000 100,000 0 Collection Expense 30,000 28,540 11460 2,993 Convention Development 47,500 11 ,308 36,192 Convention Folders 61474 31927 21547 Convention Services 51000 11622 3,378 Public Notification (BMA Contract) 200,000 174,488 25,512 31 ,706 Trolley Program - Ozark Public Transit & Misc. 71 ,500 235781 47,719 71069 Trolley Purchase 52,500 22,179 30,321 Festival Support: Springfest 9,000 9,000 0 Music Festival 91000 99000 0 Autumnfest 90000 95000 0 Lights of the Ozarks 290000 29,000 0 Brochures: University Museum 41555 3,787 768 Parks Brochure 61842 61035 807 Brochures 23,158 11 ,946 11 ,212 Park Improvements Girls Softball Fields 280,000 2805000 Special Projects: 4 Comers Ancestor Fair 29000 2,000 0 AAU Region IX Track Meet Advertising 550 550 0 Air Museum - Aircraft Transportation 31500 2,988 512 Airport Brochure Rack 257 257 American College Theatre Festival 31000 3,000 Am. Legion Mid-South Regional Tournament 13,120 12,120 19000 Ark. Federation of Gymnastics T-Shirts 11500 1 ,425 75 City Entrances 21100 2,100 CEC Equipment Replacement 200,000 2009000 0 Fay. Lakes Restoration Project 25,000 25,000 0 File Photo Updates 2,500 21445 55 Henry Awards Contribution 500 500 0 Joe Martin Memorial Stage Race (Fay. Wheelmen) 1 ,955 11955 0 Lights of Ozarks - Dismantling 170 100 70 Mayors Conference on Tourism (Carryover] 39000 3,000 NATA Co-op Advertising 61048 4,840 11208 NCAA Championship Banner 495 495 0 NCAA Women's Regional T-Shirts 11500 11500 0 Razorback Highway Signs 11505 11416 89 1 ,416 Sound System - Downtown Square 105000 10,000 Square Gardens/Dickson Street Spring Maint. 40,000 40,000 . Walton Arts Center Advertising 4,000 31657 343 Washington County Historical Society 12,500 12,500 WRMC Benefit Gala Advertising 22000 21000 0 Unallocated 76,072 76,072 TOTAL $1 ,356,901 $779,204 $577,697 $58,184 . Advertising Inquiry 1994 October 29 JAN FEB MAR APR MAY JUN JUL AG SEP OT NV DEC ADG AI 1965 688 175 24 999 205 AL AT 173 668 231 530 303 267 458 260 108 ATM 148 79 24 13 3 18 BY CR CS DMV DS FE 512 244 30 17 4 KCS ML 902 697 206 275 228 81 48 NTG 30 150 45 236 52 53 27 40 SL 53 24 149 451 354 236 53 341 261 439 SM 6 61 1 SNL SWTR • TG 83 187 190 61 1 19 64 TP 63 6 29 117 3 53 42 5 23 183 TW USA 705 3776 497 395 VP 75 303 288 110 35 27 10 346 VUS 22 Tot 424 217 3931 6722 3377 1313 756 1117 1700 1806 ADG - AR . DEM . GAZETTE ML - MIDWEST LIVING AI - AR NEWS . INSERT ( CJ ) NTG - NATA AL - AR ALUMNI SL - SOUTHERN LIVING AT - AR TOUR GUIDE SM - SUCCESSFUL MEETINGS ATM - AR TIMES SNL - SPRINGFIELD NEWS LEADER BY - BYWAYS SWTR - SW TIMES RECORD CR - COURIER TG - SL TRAVEL GUIDE CS - CONVENTION SOUTH TP - TRIP DMN - DALLAS MORN NEWS TW - TULSA WORLD DS - DESTINATIONS USA - USA WEEKEND FE - FRIENDLY EXCHANGE VP - VACATIONS PUB KCS - KANSAS CITY STAR VUS - VISTA USA • Advertising Inquiry by State OCTOBER 1994 AT AI USA ML NTG SL TG TP VP ATM TOTAL AL 1 1 1 0 0 20 6 2 5 0 36 AK 0 0 0 0 0 1 0 0 2 0 3 AZ 2 1 0 2 0 4 0 0 3 0 12 AR 13 93 10 1 0 15 0 17 2 15 166 CA 5 9 0 1 0 9 1 0 37 0 62 CO 2 1 0 0 0 2 0 0 2 0 7 CT 1 0 0 0 0 1 2 2 3 0 9 DE 0 0 0 0 0 1 0 0 0 0 1 DC 1 0 0 0 0 0 1 1 1 0 4 FL 6 0 11 0 0 46 3 16 15 0 97 GA 3 1 8 1 0 33 4 8 8 0 66 HI 0 0 0 0 0 0 0 0 0 0 0 ID 0 1 0 0 0 0 0 0 3 0 4 IL 6 0 59 8 0 17 2 12 20 0 124 IN 3 0 17 4 0 6 4 5 3 0 42 IA 1 0 20 0 0 2 0 1 7 0 31 KS 1 0 7 3 0 5 0 5 7 0 28 KY 1 0 6 0 0 8 0 0 2 0 17 LA 3 1 27 0 0 28 9 5 9 1 83 ME 0 0 0 0 0 1 0 0 1 0 2 MD 0 0 0 1 0 9 0 5 10 0 25 MA 0 0 1 0 0 5 1 1 4 0 12 • MI 7 2 48 6 0 2 1 5 13 0 84 MN 2 0 5 3 0 4 0 1 10 0 25 MS 1 4 6 0 0 20 4 4 4 1 44 MO 3 0 24 3 0 15 3 4 10 0 62 MT 0 0 1 0 0 0 0 0 0 0 1 NE 1 0 3 0 0 0 0 0 5 0 9 NV 1 0 0 0 0 0 0 0 6 0 7 NH 0 0 0 0 0 0 0 0 1 0 1 NJ 1 0 0 0 0 4 1 3 16 0 25 NM 1 0 2 0 0 2 0 0 1 0 6 NY 2 0 0 1 0 3 0 5 14 1 26 NC 0 1 8 0 0 19 1 2 11 0 42 ND 0 0 0 0 0 1 0 0 1 0 2 OH 5 0 15 8 0 7 0 13 18 0 66 OK 5 20 16 0 0 10 1 7 10 0 69 OR 0 0 0 0 0 0 0 0 2 0 2 PA 1 1 1 0 0 6 0 8 17 0 34 PR 1 0 0 0 0 0 0 0 0 0 1 RI 0 0 0 0 0 0 0 0 0 0 0 SC 0 0 5 0 0 14 2 2 3 0 26 SD 1 0 6 1 0 0 0 0 0 0 8 TN 2 17 15 1 0 20 3 8 7 0 73 TX 19 39 48 0 0 79 13 31 27 0 256 UT 0 0 0 0 0 0 0 0 1 0 1 VT 0 0 0 0 0 0 0 1 0 0 1 VA 0 1 3 0 0 7 1 4 8 0 24 • WA 2 1 1 1 0 3 0 0 6 0 14 WV 0 0 0 0 0 6 1 0 1 0 8 WI 4 11 0 3 0 2 0 5 9 0 34 WY 0 0 20 0 0 0 0 0 1 0 21 CAN 0 0 1 0 0 2 0 0 0 0 3 108 205 395 48 439 64 183 346 18 TOT 1806 TOURIST INQUIRY 1994 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC • AL 8 3 8 3 1 10 12 14 16 2 0 0 AK 0 0 0 0 0 1 0 0 0 0 0 0 AZ 1 2 6 0 4 2 1 0 4 2 0 0 AR 49 68 125 45 63 53 48 59 102 49 0 0 CA 7 13 49 23 25 18 19 10 13 9 0 0 CO 3 2 4 6 2 2 1 3 6 1 0 0 CT 0 1 3 1 3 2 4 0 1 0 0 0 DE 0 0 0 1 0 0 0 0 0 0 0 0 DC 1 0 1 0 1 0 0 0 0 1 0 0 FL 6 4 20 15 13 6 5 8 6 4 0 0 GA 0 2 11 7 2 4 2 3 6 2 0 0 HI 0 0 1 0 3 1 0 1 0 0 0 0 ID 1 0 4 2 3 0 1 0 0 0 0 0 IL 13 13 66 16 23 7 22 12 22 9 0 0 IN 2 2 18 4 5 7 8 4 4 3 0 0 IA 7 9 37 10 5 5 6 1 12 6 0 0 KS 4 4 50 11 16 11 13 6 21 3 0 0 KY 2 3 3 2 3 3 2 3 2 1 0 0 LA 6 4 32 39 28 24 26 19 26 13 0 0 ME 0 0 0 0 0 0 1 0 1 0 0 0 MD 0 1 3 2 2 2 2 1 2 0 0 0 MA 2 0 2 1 3 0 1 0 0 2 0 0 MI 5 7 32 8 9 4 4 2 10 4 0 0 MN 4 8 13 2 9 4 6 8 7 8 0 0 MS 2 4 12 5 , 1 7 5 4 15 3 0 0 • MO 11 18 66 12 24 12 15 14 38 18 0 0 MT 1 0 1 1 1 0 0 0 0 0 0 0 NE 1 4 8 5 7 1 4 2 1 1 0 0 NV 1 0 1 1 1 2 1 2 1 0 0 0 NH 0 0 1 2 0 0 1 0 0 0 0 0 NJ 0 0 5 5 7 0 0 3 0 2 0 0 NM 2 0 2 2 3 1 0 1 2 0 0 0 NY 3 5 5 6 4 0 4 4 5 1 0 0 NC 2 1 4 2 2 0 4 2 3 0 0 0 ND 0 0 1 1 , 0 0 0 0 0 0 0 0 OH 2 3 12 5 5 7 5 2 5 1 0 0 OK 16 13 83 29 42 27 27 22 57 15 0 0 OR 0 0 2 5 1 1 1 3 1 2 0 0 PA 3 3 2 3 9 1 5 2 2 1 0 0 PR 0 0 0 0 0 0 0 0 0 0 0 0 RI 1 0 0 0 0 0 0 0 0 1 0 0 SC 0 0 7 3 4 1 2 2 2 0 0 0 SD 1 1 9 1 1 0 0 1 0 2 0 0 TN 3 4 10 7 3 3 11 8 13 6 0 0 TX 13 21 113 83 84 36 55 46 87 40 0 0 UT 1 0 1 1 1 0 0 1 0 1 0 0 VT 0 0 0 0 0 0 0 0 0 0 0 0 VA 4 4 3 3 3 1 1 1 1 0 0 0 WA 1 0 1 1 2 3 1 3 5 3 0 0 WV 3 0 2 0 1 0 0 2 0 0 0 0 WI 5 4 52 12 11 11 5 2 9 6 0 0 WY 0 0 2 0 01 21 0 0 21 01 0 0 • Tot . 197 231 922 393 440 282 331 281 510 222 0 0 RELOCATION INQUIRY 1994 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC • AL 7 2 1 1 4 7 4 3 4 3 AK 0 2 3 4 4 2 4 1 2 1 AZ 4 4 10 9 10 7 8 9 6 17 AR 52 41 51 40 49 52 44 60 46 46 CA 31 44 64 47 51 46 37 55 40 34 CO 4 6 9 6 8 3 8 9 4 8 CT 0 3 0 2 1 1 3 4 1 1 DE 0 0 0 1 0 0 0 0 1 0 DC 0 1 0 0 0 2 0 0 0 0 FL 21 9 22 12 14 25 19 12 12 22 GA 3 4 8 2 8 7 3 6 6 5 HI 2 3 0 1 0 3 1 0 3 2 ID 0 1 0 1 1 2 3 1 0 2 IL 7 13 37 19 19 22 9 19 19 12 IN 6 3 7 5 2 1 6 2 6 4 IA 5 10 20 7 7 4 6 7 7 7 KS 10 8 13 6 20 10 14 5 6 8 KY 0 8 3 0 3 2 3 2 3 0 LA 9 13 14 15 6 11 18 10 12 14 ME 1 0 1 0 1 0 1 0 0 0 MD 3 4 3 2 1 2 5 1 3 0 MA 1 3 6 4 6 2 0 3 1 1 MI 4 7 8 6 5 5 10 6 11 12 MN 11 9 9 10 12 4 5 2 5 5 MS 5 4 8 8 9 6 11 11 8 5 • MO 9 12 19 13 12 12 12 16 15 13 MT 01 1 1 1 1 0 0 1 0 NE 7 2 3 5 3 2 5 0 4 3 NV 4 2 4 4 5 2 2 3 2 6 NH 0 0 1 0 1 0 0 0 0 1 NJ 2 2 4 1 6 6 2 2 1 3 NM 4 1 10 2 4 5 3 3 4 4 NY 10 11 19 15 5 13 14 13 9 4 NC 7 3 6 3 7 2 1 6 3 2 ND 2 1 1 0 2 0 3 1 3 0 OH 4 13 11 5 6 9 3 7 7 2 OK 16 7 20 12 20 16 19 13 19 27 OR 2 2 3 6 1 2 4 2 4 3 PA 2 2 10 8 2 8 4 4 0 2 PR 0 0 0 0 0 0 0 0 0 0 RI 0 1 1 3 0 2 0 1 1 1 SC 0 2 5 2 0 2 1 5 2 0 SO 2 0 2 0 5 1 2 0 7 3 TN 7 5 7 4 11 11 9 10 14 14 TX 44 42 41 28 73 52 58 48 41 60 UT 3 1 2 0 0 1 3 1 2 0 VT 1 0 0 1 1 1 0 0 0 0 VA 5 4 5 2 8 3 3 2 3 7 WA 6 6 7 0 7 3 4 3 3 1 WV 0 1 0 0 0 0 1 3 0 0 WI 14 15 23 11 13 7 9 5 10 8 WY 1 1 1 1 0 0 0 0 0 0 • Total 338 339 503 335 434 387 384 376 361 373 U > Q) � D W � .0 III +� LL U o � � H • n 06 a W L U LL o v � X c o � 'I 1 �INA A PROPOSAL FOR INCREASED PUBLIC NOTIFICATION FUNDS For the past several years Fayetteville has enjoyed a continuing increase in inquiries. Along with these numbers we've seen substantial gains in the HMR tax collections. While the general growth of the area and national publicity has contributed to the potential visitor's interest, we also feel the advertising has played a major role as evidenced by the advertising responses and 800 number responses. As with all businesses, Fayetteville tourism has stiff competition , nationally, regionally and within our own state. Arkansas Parks and Tourism does a good job selling the state but it's up to us to sell Fayetteville. The following will give you an idea of how competing communities allocate their resources: Citv % of Budget Spent on Advertising Eureka Springs 64% • Hot Springs' 72% Fort Smith 55% Van Buren 21 % Pine Bluff 11 % North Little Rock 26% Little Rock" 11 % FAYETTEVILLE (based on $750m budget) 27% ' Hot Springs has a very large percentage because this includes postage, trade shows, response pieces, etc. They do not break their budget out. "The reason Little Rock's percentage is so small is because they operate parking authorities, parking decks, auditoriums and a huge convention center. But their total collections on an annual basis is $5.5 million ( 11 % = $605,000) . Based on these percentages and Fayetteville's increased revenue/ inquiries we have been effective with the dollars spent. Unfortunately we are missing opportunities. The budget can stretch only so far. BLACKWOOD/MARTIN & ASSOCIATES, INC. - 3 EAST COLT SQUARE DRIVE • FAYETTEVILLE, AR 72703 POST OFFICE BOX 1968 - FAYETTEVILLE, AR 72702- 1968 - PHONE 501 -442-9803 0 FAX 501 -442 -3092 - American Association of Advertising Agencies - Promotion Marketing Association at America • Two areas that Blackwood Martin feels need to be expanded are : A. Potential ,retirees B. Year round advertising Fayetteville/Northwest Arkansas is very much in the news as an excellent retirement spot. We need to capitalize on this momentum. There are some excellent publications that will give us the opportunity to sell Fayetteville that we just can't afford right now. Currently our advertising efforts are concentrated in the Spring and Fall . This strategy has been successful by producing increased responses during those months: Unfortunately the inquiries drop off in Winter and Summer. With ttie'fast growing "Lights of the Ozarks" event and the variety. of Summer activities we need to expand our advertising periods. Based on .these needs for expansion we are requesting an. additional $50,000 be added to the Public Notification Budget for a total of $250,000. r TO : Advertising and Promotion Commission FROM : Marilyn Johnson RE : Brochure Development and Reprint , 1995 We will have to reprint / redesign the following : Four color Fayetteville brochure in 1995 . Estimated cost for 100 , 000 is $ 26 , 521 . Dining and Lodging Guide -, Estimated cost for 20 , 000 is $ 5 , 000 . New Brochure ( Walking Guide of Downtown or Garden Tour ) - $ 7 , 000 Poster - I would really like to see us do a poster of Lights of the Ozarks . Estimate for 3 , 000 is $ 8 , 736 Additionally , you have requested that I obtain costs for the following : Dining and Lodging Book - Estimated cost for 10 , 000 is . $ 19 , 221 . I really feel that we can handle this through a private agency with them handling ad sales , copy , concept and printing . Therefore , in the . 1995 budget , I would like to request in the brochure line item account $ 47 , 257 . an • FAYETTEVILLE ADVERTISING AND PROMOTION COMMISSION FUNDING REQUEST 1 , NAME OF THE ORGANIZATION LITTLE 0 ' OPREY 2 , CONTACT PERSON Dan Wiethop P . O . Box 30 Farmington , Arkansas 72730 ( 501 ) 846 - 2111 or ( 501 ) 442 - 3518 . 3 , PURPOSE OF EVENT , STATUS OF SPONSOR , TAX ID NUMBER To showcase the music and the musical artists of the Ozark Mountains to both the natives and the visitors of Fayetteville and its environs in the tradition of an authentic old time Oprey show . The Little O ' Oprey is a non-profit 501 -C ( 3 ) corporation with a board of directors . • Our Tax ID Number is 71 -0713790 4 , PERIOD OF OPERATION The Oprey has been in continuous operation since October , 1989 , one night per week using an all volunteer staff . 5 . LOCATION The Oprey is now located in a 108 year old building in downtown West Fork , Arkansas . 6 , BACKGROUND AND HISTORY For three years the Oprey was located in the upper portion of our current building and had a seating capacity of about 100 , but was not handicapped accessible , and due to our limited capacity some visitors that had traveled long distances had to be turned away . In July of 1992 , the renovation of the downstairs was begun with the help of donations of money and materials from local busi - nesses and an all volunteer labor staff . The Oprey was moved to the ground floor in 0ctober , ' 1992 . We now have a seating capacity of 265 and is now handicapped accessible , although occasionally we , still have to turn folks away . • _ - 2 - 7 . EXPECTED VISITOR DRAW AND PRIOR YEAR VISITOR COUNT Over the last year at one night per week , we have had about 7 , 500 visitors . Since the start of our weekly radio program audiences have increased dramatically and at least 20 % of our audience members are first time visitors . This year we can reasonably expect 12 , 000 visitors . We give a special door prize to the first time visitor who comes the longest distance and they are always from places such as California , Washington , etc . , and sometimes from foreign countries , such as France , Germany and Japan . 8 . IMAGE Arkansas is known as the "Natural State " and the music per- formed at the Oprey is music in its natural state , because these are not musicians hired in from Nashville or L . A . They are the good honest people who live and work here in the Ozarks and play their music without . any thought of monetary gain . The Arkansas State musical instrument isn ' t the violin , its the fiddle and the difference between the two isn ' t the strings , the wood , or the horse hair in the bow , its the people who play the instrument. Oprey type shows have been a part of country music for over 100 years , long before the Branson phenomenon . Seldom do Oprey shows attain the quality of The Little O ' Oprey , and please consider the Grand Ole Oprey in Nashville started out much like The Little Of Oprey , and it wasn ' t very much until WSM Radio started broadcasting their program years ago . What could be a more identifiable image than the music of the Ozarks of the 1990 ' s? 9 . MARKETING PLANS The original Oprey concept was not to be a tourist attraction , but a community type gathering , to give the musical artists of the Ozarks a venue that was professional to an appreciative audience in an alcohol free environment . But with the continuing growth and possible tourism potential , the opportunity is now at hand to make the Oprey more than just a good place that people come to by the hundreds to have fun and enjoy themselves on a Saturday night . We need One Thousand Nine Hundred Ninety-five Dollars ( $ 1 , 995 . 00 ) to print between 10 , 000 and 15 , 000 full color tri- fold brochures . We have recently been approved to put our brochures in all 14 State Tourist Information Centers , but we don ' t have the funds to print the first batch . We feel it is very important that an Oprey brochure should be of equal or better quality than the brochures of the Branson and Eureka music shows and that this brochure should cover other attractions in Fayetteville such as the Air Museum , historical sites and the trolley tour , so that a 3 - tourist could , at the very least , spend a full day ( and night or more ) in Fayetteville , even if they are on their way to Branson . At present all they do now is maybe stop for gas and a quick bite to eat , because there is a show that night in Eureka Springs or Branson . With just a little money and a lot of imagination and hard work , Fayetteville could be their destination next time , but we all have to work together for the common cause . Being as the Little Of Oprey has a genuine interest in promoting tourism to Fayetteville , we will also include in the proposal establishing a tourist information center for Fayetteville . at the Oprey . 10 , ANTICIPATED MEDIA EXPOSURE We now have more total hours of weekly radio air play exposure than maybe even the Razorbacks . A television project could also be possible since , for over a year , we produced a community cable ac- cess program that was carried weekly on the Fayetteville , Prairie Grove , Bella Vista and West Fork cable systems in 1990 and 1991 . The reason we stopped producing the program is simply there wasn ' t enough time to manage and promote the Oprey , produce the TV program • and try to make a living with a full time real estate career . 11 . MARKETING PLAN BUDGET N/A , 12 . FUNDING REQUEST See Number 9 , 13 , FINANCIAL DISCLOSURE N/A .