HomeMy WebLinkAbout1994-11-07 - Agendas - Final F MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday ,
November 7 , 1994 at 2 : 00 p . m . in the Chamber of Commerce
Conference Room .
ADVERTISING AND PROMOTION COMMISSION
November 7 , 1994 2 : 00 p . m . Chamber of Commerce
I . Call to Order
II . Reports
A . Approval of Minutes for September and October
Be Financial - Ben Mayes
C . Convention and Visitor Activity - Marilyn Johnson
D . Blackwood/Martin Agency Report - Susan Stirewalt
III . Old Business
A . Approval of 1995 Budget
IV . New Business
A . Buying advertising on NCAA CrossC untry on PRIME
Network - 7 spots - $ 10 , 000 V4"t oruu�q
• Show will air 5 times , 43 million audience each
time - Recommend approval . ( good value for dollar
spent )
Be Little 0 ' Oprey - $ 1 , 995
V . Adjourn
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GROUP : ADVERTISING 6 PROMOTION COMMISSION
• DATE : September 12 , 1994
PRESENT : Coy Kaylor Susan Stirewalt
Joe Fennel Ben Mayes
Woody Bassett Marilyn Johnson
Jon Davidson Steve Ward
Linda McBride
Fred Hanna
Jim Waselues
ABSENT : None
CALL TO ORDER :
The meeting was called to order by Chairman Coy Kaylor at
2 : 00 p . m . at the Chamber of Commerce .
MONTHLY REPORTS :
MINUTES
Moved by McBride , second by Hanna to approve the minutes of
the July meeting . Motion carried .
FINANCIAL
Ben Mayes presented the financial report for July and August .
HMR collections were $ 71 , 576 in July , an increase of 22 . 94 %
over 1993 collections . August collections were up 11 . 148
with collections of $ 78 , 508 . Total year to date collections
are $ 561 , 830 , an increase of 22 . 148 . July expenditures were
$ 49 , 744 and August expenses were $ 22 , 011 . Year to date
expenditures $ 695 , 815 .
Motion by McBride , second by Waselues to approve the
financial report . Motion carried .
ACTIVITY REPORT
Marilyn Johnson reviewed July and August activities of
Convention Visitor Development . 800 number calls received in
July totaled 528 calls and in August totaled 622 calls . Year-
to -date calls totaled 5715 over 1993 total of 4341 year to
date . Total inquiry responses for July were 1471 and for
August were 1774 . Year to date inquiries received total
24 , 030 .
Convention activity has involved working with conventions in
town during the months of July and August . Assistance has
been provided for Autumnfest and Lights of the Ozarks .
Moved by McBride , second by Waselues to approve the
• Convention Visitor Report . Motion carried .
AGENCY REPORT
• Susan Stirewalt distributed flow charts for media remaining
in 1994 . She displayed fall advertising ads which have been
placed . Susan emphasized the bold graphics and the copy
points emphasizing specific events . Placements out are doing
well . New photography has been placed in Arkansas Tour Guide
and Northwest Arkansas Tour Guide ads .
In response for four color image book , the agency recommends
doing posters at a cost of $ 2 , 91 - each for 3 , 000 quantity .
total cost $ 8 , 700 . McBride requested that the agency seek
alternate photography which says Fayetteville .
Motion by McBride to approve the agency report , second by
Hanna . Motion carried .
OLD BUSINESS :
LAKE FAYETTEVILLE PROJECT REPORT
Bill Ackerman reported that $ 11 , 079 . 73 has been spent thus
far . The community has been very supportive and volunteers
have been used . Several community groups are assisting in
the fundraising efforts . A summary of work completed on the
Lake Project and fall and summer projects was distributed .
Hanna commended Bill for the work he has done on the Lake .
• Kaylor said the work completed under Bill ' s direction was
phenomenal . Hanna offered labor and equipment .
The have received grant money for paving the parking lot and
are on the list for funds from the Game and Fish Commission ;
however , those funds have not been released .
HMR RESERVE ACCOUNT
Woody Bassett amended his motion from the previous meeting to
allocate $ 430 , 000 to be used to fund a Girls ' Softball
Complex . Second Hanna .
Bassett said that amount of money will build girls ' fields
and will help other programs . This will attract visitors and
tourists and will be well spent .
Susan Driver , chairman of the Parks and Advisory Committee
highlighted the reasons for this particular proposal
1 ) girls do not have a complex
2 ) no money is in the next five years budget to cover
this need
3 ) the developer of the elementary school land has
donated an additional 19 acres for park land
4 ) makes good use for A & P money to bring in tourism
dollars
• 5 ) will fill hotels - girls travel in families to
tournaments .
The proposal has the unanimous backing of Parks & Recreation
• Advisory Board .
Discussion followed . Kaylor said we need to get a whole lot
more involvement from the people . It makes good business
sense to use men ' s fields and let them find another place to
play . We need an exhibition hall . CCE can ' t meet the needs
of clients because of lack of space . Some things could
happen to make it a possibility for Fayetteville at less than
$ 2 million . He ' d hate to tie up a lot of A & P reserves .
Fennel amended the motion to give the advisory board money
for 2 fields , restrooms and concessions , and the parking lot
- $ 280 , 000 for a girls softball complex to encourage
tournaments to Fayetteville . Davidson second . Amendment
carried . Motion carried .
NEW BUSINESS
SUBCOMMITTEE ON SPECIAL PROJECT FUNDING FOR 1995
Kaylor appointed Joe Fennel ( chairman ) , Jon Davidson , Linda
McBride , and Coy Kaylor as the subcommittee on special
project funding for 1995 . They were also to look at the
possible opportunities for an exhibit hall .
• Since there was no further business , the meeting was
adjourned .
Respectfully submitted ,
V�'? g44-4�
Marilyn Johnson
Director
Convention and Visitor Development
•
Festivals
• 1 . Music Festival of Arkansas 20 , 000 . 00 71500 . 00
2 . Autumnfest 10 , 768 . 61 71500 . 00
3 . Lights of the Ozarks 41 , 000 . 00 20 , 000 . 00
4 , Springfest 10:1000 . 00 71500 . 00
$ 81 , 768 . 61 $ 42 , 500 . 00
•
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 1992- 1994
• 1992 1993 1993 1994 1994
Total Total Change Over Total Change Over
HMRTaxes HMRTaxes Prior Year HMR Taxes Prior Year
January $ 50,826 $ 54, 149 6.54% $ 71 ,070 31 .25%
February 44,489 51 ,929 16.72% 60,389 16.29%
March 481140 54,606 13.43% 64,306 17.76%
April 58,202 61 , 155 5.07% 70,193 14.78%
May 55,172 58,564 6. 15% 72,787 24.29%
June 55,826 57,092 2.27% 73,001 27.87%
July 55,276 58,219 5.32% 71 ,576 22.94%
August 55,539 70,637 27. 18% 78,508 11 . 14%
September 59,275 680287 15.20% 76,833 12.51 %
October 55,410 67,710 22.20% 76,400 12.83%
November 68,243 747385 9.00% 0
December 52,797 59,364 12.44% 0
• Total $ 659, 193 $ 736,097 11 .67% $ 715;063 18.71 %
HMR Tax Collections By Month
BO
70
60
8 50
c
40
30
i
20
10
r
0 January February Match April May June July Augurt September October November December
D 1992 D 1993 1994
\H M RTAX
Advertising & Promotion Commission
Financial Report - Expenditures
For the Month Ending October 31 , 1994
• 1994 Y I) October
Budget Item Budget Expenses Remaining Expenses
800 Telephone Number (Chamber of Commerce) $109000 $10,000 $0 $29500
Air Museum 50,000 50,000 0 129500
Audit Expense 100 100 0
Chamber of Commerce Contract 100,000 100,000 0
Collection Expense 30,000 28,540 11460 2,993
Convention Development 47,500 11 ,308 36,192
Convention Folders 61474 31927 21547
Convention Services 51000 11622 3,378
Public Notification (BMA Contract) 200,000 174,488 25,512 31 ,706
Trolley Program - Ozark Public Transit & Misc. 71 ,500 235781 47,719 71069
Trolley Purchase 52,500 22,179 30,321
Festival Support:
Springfest 9,000 9,000 0
Music Festival 91000 99000 0
Autumnfest 90000 95000 0
Lights of the Ozarks 290000 29,000 0
Brochures:
University Museum 41555 3,787 768
Parks Brochure 61842 61035 807
Brochures 23,158 11 ,946 11 ,212
Park Improvements
Girls Softball Fields 280,000 2805000
Special Projects:
4 Comers Ancestor Fair 29000 2,000 0
AAU Region IX Track Meet Advertising 550 550 0
Air Museum - Aircraft Transportation 31500 2,988 512
Airport Brochure Rack 257 257
American College Theatre Festival 31000 3,000
Am. Legion Mid-South Regional Tournament 13,120 12,120 19000
Ark. Federation of Gymnastics T-Shirts 11500 1 ,425 75
City Entrances 21100 2,100
CEC Equipment Replacement 200,000 2009000 0
Fay. Lakes Restoration Project 25,000 25,000 0
File Photo Updates 2,500 21445 55
Henry Awards Contribution 500 500 0
Joe Martin Memorial Stage Race (Fay. Wheelmen) 1 ,955 11955 0
Lights of Ozarks - Dismantling 170 100 70
Mayors Conference on Tourism (Carryover] 39000 3,000
NATA Co-op Advertising 61048 4,840 11208
NCAA Championship Banner 495 495 0
NCAA Women's Regional T-Shirts 11500 11500 0
Razorback Highway Signs 11505 11416 89 1 ,416
Sound System - Downtown Square 105000 10,000
Square Gardens/Dickson Street Spring Maint. 40,000 40,000
. Walton Arts Center Advertising 4,000 31657 343
Washington County Historical Society 12,500 12,500
WRMC Benefit Gala Advertising 22000 21000 0
Unallocated 76,072 76,072
TOTAL $1 ,356,901 $779,204 $577,697 $58,184
. Advertising Inquiry 1994
October 29
JAN FEB MAR APR MAY JUN JUL AG SEP OT NV DEC
ADG
AI 1965 688 175 24 999 205
AL
AT 173 668 231 530 303 267 458 260 108
ATM 148 79 24 13 3 18
BY
CR
CS
DMV
DS
FE 512 244 30 17 4
KCS
ML 902 697 206 275 228 81 48
NTG 30 150 45 236 52 53 27 40
SL 53 24 149 451 354 236 53 341 261 439
SM 6 61 1
SNL
SWTR
• TG 83 187 190 61 1 19 64
TP 63 6 29 117 3 53 42 5 23 183
TW
USA 705 3776 497 395
VP 75 303 288 110 35 27 10 346
VUS 22
Tot 424 217 3931 6722 3377 1313 756 1117 1700 1806
ADG - AR . DEM . GAZETTE ML - MIDWEST LIVING
AI - AR NEWS . INSERT ( CJ ) NTG - NATA
AL - AR ALUMNI SL - SOUTHERN LIVING
AT - AR TOUR GUIDE SM - SUCCESSFUL MEETINGS
ATM - AR TIMES SNL - SPRINGFIELD NEWS LEADER
BY - BYWAYS SWTR - SW TIMES RECORD
CR - COURIER TG - SL TRAVEL GUIDE
CS - CONVENTION SOUTH TP - TRIP
DMN - DALLAS MORN NEWS TW - TULSA WORLD
DS - DESTINATIONS USA - USA WEEKEND
FE - FRIENDLY EXCHANGE VP - VACATIONS PUB
KCS - KANSAS CITY STAR VUS - VISTA USA
•
Advertising Inquiry by State
OCTOBER 1994
AT AI USA ML NTG SL TG TP VP ATM TOTAL
AL 1 1 1 0 0 20 6 2 5 0 36
AK 0 0 0 0 0 1 0 0 2 0 3
AZ 2 1 0 2 0 4 0 0 3 0 12
AR 13 93 10 1 0 15 0 17 2 15 166
CA 5 9 0 1 0 9 1 0 37 0 62
CO 2 1 0 0 0 2 0 0 2 0 7
CT 1 0 0 0 0 1 2 2 3 0 9
DE 0 0 0 0 0 1 0 0 0 0 1
DC 1 0 0 0 0 0 1 1 1 0 4
FL 6 0 11 0 0 46 3 16 15 0 97
GA 3 1 8 1 0 33 4 8 8 0 66
HI 0 0 0 0 0 0 0 0 0 0 0
ID 0 1 0 0 0 0 0 0 3 0 4
IL 6 0 59 8 0 17 2 12 20 0 124
IN 3 0 17 4 0 6 4 5 3 0 42
IA 1 0 20 0 0 2 0 1 7 0 31
KS 1 0 7 3 0 5 0 5 7 0 28
KY 1 0 6 0 0 8 0 0 2 0 17
LA 3 1 27 0 0 28 9 5 9 1 83
ME 0 0 0 0 0 1 0 0 1 0 2
MD 0 0 0 1 0 9 0 5 10 0 25
MA 0 0 1 0 0 5 1 1 4 0 12
• MI 7 2 48 6 0 2 1 5 13 0 84
MN 2 0 5 3 0 4 0 1 10 0 25
MS 1 4 6 0 0 20 4 4 4 1 44
MO 3 0 24 3 0 15 3 4 10 0 62
MT 0 0 1 0 0 0 0 0 0 0 1
NE 1 0 3 0 0 0 0 0 5 0 9
NV 1 0 0 0 0 0 0 0 6 0 7
NH 0 0 0 0 0 0 0 0 1 0 1
NJ 1 0 0 0 0 4 1 3 16 0 25
NM 1 0 2 0 0 2 0 0 1 0 6
NY 2 0 0 1 0 3 0 5 14 1 26
NC 0 1 8 0 0 19 1 2 11 0 42
ND 0 0 0 0 0 1 0 0 1 0 2
OH 5 0 15 8 0 7 0 13 18 0 66
OK 5 20 16 0 0 10 1 7 10 0 69
OR 0 0 0 0 0 0 0 0 2 0 2
PA 1 1 1 0 0 6 0 8 17 0 34
PR 1 0 0 0 0 0 0 0 0 0 1
RI 0 0 0 0 0 0 0 0 0 0 0
SC 0 0 5 0 0 14 2 2 3 0 26
SD 1 0 6 1 0 0 0 0 0 0 8
TN 2 17 15 1 0 20 3 8 7 0 73
TX 19 39 48 0 0 79 13 31 27 0 256
UT 0 0 0 0 0 0 0 0 1 0 1
VT 0 0 0 0 0 0 0 1 0 0 1
VA 0 1 3 0 0 7 1 4 8 0 24
• WA 2 1 1 1 0 3 0 0 6 0 14
WV 0 0 0 0 0 6 1 0 1 0 8
WI 4 11 0 3 0 2 0 5 9 0 34
WY 0 0 20 0 0 0 0 0 1 0 21
CAN 0 0 1 0 0 2 0 0 0 0 3
108 205 395 48 439 64 183 346 18 TOT
1806
TOURIST INQUIRY 1994
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
• AL 8 3 8 3 1 10 12 14 16 2 0 0
AK 0 0 0 0 0 1 0 0 0 0 0 0
AZ 1 2 6 0 4 2 1 0 4 2 0 0
AR 49 68 125 45 63 53 48 59 102 49 0 0
CA 7 13 49 23 25 18 19 10 13 9 0 0
CO 3 2 4 6 2 2 1 3 6 1 0 0
CT 0 1 3 1 3 2 4 0 1 0 0 0
DE 0 0 0 1 0 0 0 0 0 0 0 0
DC 1 0 1 0 1 0 0 0 0 1 0 0
FL 6 4 20 15 13 6 5 8 6 4 0 0
GA 0 2 11 7 2 4 2 3 6 2 0 0
HI 0 0 1 0 3 1 0 1 0 0 0 0
ID 1 0 4 2 3 0 1 0 0 0 0 0
IL 13 13 66 16 23 7 22 12 22 9 0 0
IN 2 2 18 4 5 7 8 4 4 3 0 0
IA 7 9 37 10 5 5 6 1 12 6 0 0
KS 4 4 50 11 16 11 13 6 21 3 0 0
KY 2 3 3 2 3 3 2 3 2 1 0 0
LA 6 4 32 39 28 24 26 19 26 13 0 0
ME 0 0 0 0 0 0 1 0 1 0 0 0
MD 0 1 3 2 2 2 2 1 2 0 0 0
MA 2 0 2 1 3 0 1 0 0 2 0 0
MI 5 7 32 8 9 4 4 2 10 4 0 0
MN 4 8 13 2 9 4 6 8 7 8 0 0
MS 2 4 12 5 , 1 7 5 4 15 3 0 0
• MO 11 18 66 12 24 12 15 14 38 18 0 0
MT 1 0 1 1 1 0 0 0 0 0 0 0
NE 1 4 8 5 7 1 4 2 1 1 0 0
NV 1 0 1 1 1 2 1 2 1 0 0 0
NH 0 0 1 2 0 0 1 0 0 0 0 0
NJ 0 0 5 5 7 0 0 3 0 2 0 0
NM 2 0 2 2 3 1 0 1 2 0 0 0
NY 3 5 5 6 4 0 4 4 5 1 0 0
NC 2 1 4 2 2 0 4 2 3 0 0 0
ND 0 0 1 1 , 0 0 0 0 0 0 0 0
OH 2 3 12 5 5 7 5 2 5 1 0 0
OK 16 13 83 29 42 27 27 22 57 15 0 0
OR 0 0 2 5 1 1 1 3 1 2 0 0
PA 3 3 2 3 9 1 5 2 2 1 0 0
PR 0 0 0 0 0 0 0 0 0 0 0 0
RI 1 0 0 0 0 0 0 0 0 1 0 0
SC 0 0 7 3 4 1 2 2 2 0 0 0
SD 1 1 9 1 1 0 0 1 0 2 0 0
TN 3 4 10 7 3 3 11 8 13 6 0 0
TX 13 21 113 83 84 36 55 46 87 40 0 0
UT 1 0 1 1 1 0 0 1 0 1 0 0
VT 0 0 0 0 0 0 0 0 0 0 0 0
VA 4 4 3 3 3 1 1 1 1 0 0 0
WA 1 0 1 1 2 3 1 3 5 3 0 0
WV 3 0 2 0 1 0 0 2 0 0 0 0
WI 5 4 52 12 11 11 5 2 9 6 0 0
WY 0 0 2 0 01 21 0 0 21 01 0 0
• Tot . 197 231 922 393 440 282 331 281 510 222 0 0
RELOCATION INQUIRY 1994
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
• AL 7 2 1 1 4 7 4 3 4 3
AK 0 2 3 4 4 2 4 1 2 1
AZ 4 4 10 9 10 7 8 9 6 17
AR 52 41 51 40 49 52 44 60 46 46
CA 31 44 64 47 51 46 37 55 40 34
CO 4 6 9 6 8 3 8 9 4 8
CT 0 3 0 2 1 1 3 4 1 1
DE 0 0 0 1 0 0 0 0 1 0
DC 0 1 0 0 0 2 0 0 0 0
FL 21 9 22 12 14 25 19 12 12 22
GA 3 4 8 2 8 7 3 6 6 5
HI 2 3 0 1 0 3 1 0 3 2
ID 0 1 0 1 1 2 3 1 0 2
IL 7 13 37 19 19 22 9 19 19 12
IN 6 3 7 5 2 1 6 2 6 4
IA 5 10 20 7 7 4 6 7 7 7
KS 10 8 13 6 20 10 14 5 6 8
KY 0 8 3 0 3 2 3 2 3 0
LA 9 13 14 15 6 11 18 10 12 14
ME 1 0 1 0 1 0 1 0 0 0
MD 3 4 3 2 1 2 5 1 3 0
MA 1 3 6 4 6 2 0 3 1 1
MI 4 7 8 6 5 5 10 6 11 12
MN 11 9 9 10 12 4 5 2 5 5
MS 5 4 8 8 9 6 11 11 8 5
• MO 9 12 19 13 12 12 12 16 15 13
MT 01 1 1 1 1 0 0 1 0
NE 7 2 3 5 3 2 5 0 4 3
NV 4 2 4 4 5 2 2 3 2 6
NH 0 0 1 0 1 0 0 0 0 1
NJ 2 2 4 1 6 6 2 2 1 3
NM 4 1 10 2 4 5 3 3 4 4
NY 10 11 19 15 5 13 14 13 9 4
NC 7 3 6 3 7 2 1 6 3 2
ND 2 1 1 0 2 0 3 1 3 0
OH 4 13 11 5 6 9 3 7 7 2
OK 16 7 20 12 20 16 19 13 19 27
OR 2 2 3 6 1 2 4 2 4 3
PA 2 2 10 8 2 8 4 4 0 2
PR 0 0 0 0 0 0 0 0 0 0
RI 0 1 1 3 0 2 0 1 1 1
SC 0 2 5 2 0 2 1 5 2 0
SO 2 0 2 0 5 1 2 0 7 3
TN 7 5 7 4 11 11 9 10 14 14
TX 44 42 41 28 73 52 58 48 41 60
UT 3 1 2 0 0 1 3 1 2 0
VT 1 0 0 1 1 1 0 0 0 0
VA 5 4 5 2 8 3 3 2 3 7
WA 6 6 7 0 7 3 4 3 3 1
WV 0 1 0 0 0 0 1 3 0 0
WI 14 15 23 11 13 7 9 5 10 8
WY 1 1 1 1 0 0 0 0 0 0
• Total 338 339 503 335 434 387 384 376 361 373
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A
PROPOSAL FOR INCREASED PUBLIC NOTIFICATION FUNDS
For the past several years Fayetteville has enjoyed a continuing increase
in inquiries. Along with these numbers we've seen substantial gains in the HMR
tax collections. While the general growth of the area and national publicity has
contributed to the potential visitor's interest, we also feel the advertising has
played a major role as evidenced by the advertising responses and 800 number
responses.
As with all businesses, Fayetteville tourism has stiff competition , nationally,
regionally and within our own state. Arkansas Parks and Tourism does a good
job selling the state but it's up to us to sell Fayetteville.
The following will give you an idea of how competing communities allocate
their resources:
Citv % of Budget Spent on Advertising
Eureka Springs 64%
• Hot Springs' 72%
Fort Smith 55%
Van Buren 21 %
Pine Bluff 11 %
North Little Rock 26%
Little Rock" 11 %
FAYETTEVILLE (based on $750m budget) 27%
' Hot Springs has a very large percentage because this includes postage, trade
shows, response pieces, etc. They do not break their budget out.
"The reason Little Rock's percentage is so small is because they operate
parking authorities, parking decks, auditoriums and a huge convention center.
But their total collections on an annual basis is $5.5 million ( 11 % = $605,000) .
Based on these percentages and Fayetteville's increased revenue/
inquiries we have been effective with the dollars spent. Unfortunately we are
missing opportunities. The budget can stretch only so far.
BLACKWOOD/MARTIN & ASSOCIATES, INC. -
3 EAST COLT SQUARE DRIVE • FAYETTEVILLE, AR 72703
POST OFFICE BOX 1968 - FAYETTEVILLE, AR 72702- 1968 -
PHONE 501 -442-9803 0 FAX 501 -442 -3092 -
American Association of Advertising Agencies - Promotion Marketing Association at America
• Two areas that Blackwood Martin feels need to be expanded are :
A. Potential ,retirees
B. Year round advertising
Fayetteville/Northwest Arkansas is very much in the news as an excellent
retirement spot. We need to capitalize on this momentum. There are some
excellent publications that will give us the opportunity to sell Fayetteville that we
just can't afford right now.
Currently our advertising efforts are concentrated in the Spring and Fall .
This strategy has been successful by producing increased responses during
those months: Unfortunately the inquiries drop off in Winter and Summer. With
ttie'fast growing "Lights of the Ozarks" event and the variety. of Summer activities
we need to expand our advertising periods.
Based on .these needs for expansion we are requesting an.
additional $50,000 be added to the Public Notification Budget for a
total of $250,000.
r
TO : Advertising and Promotion Commission
FROM : Marilyn Johnson
RE : Brochure Development and Reprint , 1995
We will have to reprint / redesign the following :
Four color Fayetteville brochure in 1995 . Estimated cost for
100 , 000 is $ 26 , 521 .
Dining and Lodging Guide -, Estimated cost for 20 , 000 is
$ 5 , 000 .
New Brochure ( Walking Guide of Downtown or Garden Tour ) -
$ 7 , 000
Poster - I would really like to see us do a poster of Lights
of the Ozarks . Estimate for 3 , 000 is $ 8 , 736
Additionally , you have requested that I obtain costs for the
following :
Dining and Lodging Book - Estimated cost for 10 , 000 is
. $ 19 , 221 . I really feel that we can handle this through a
private agency with them handling ad sales , copy , concept and
printing .
Therefore , in the . 1995 budget , I would like to request in the
brochure line item account $ 47 , 257 .
an
•
FAYETTEVILLE
ADVERTISING AND PROMOTION COMMISSION
FUNDING REQUEST
1 , NAME OF THE ORGANIZATION
LITTLE 0 ' OPREY
2 , CONTACT PERSON
Dan Wiethop
P . O . Box 30
Farmington , Arkansas 72730
( 501 ) 846 - 2111 or ( 501 ) 442 - 3518 .
3 , PURPOSE OF EVENT , STATUS OF SPONSOR , TAX ID NUMBER
To showcase the music and the musical artists of the Ozark
Mountains to both the natives and the visitors of Fayetteville and
its environs in the tradition of an authentic old time Oprey show .
The Little O ' Oprey is a non-profit 501 -C ( 3 ) corporation with
a board of directors .
• Our Tax ID Number is 71 -0713790
4 , PERIOD OF OPERATION
The Oprey has been in continuous operation since October , 1989 ,
one night per week using an all volunteer staff .
5 . LOCATION
The Oprey is now located in a 108 year old building in downtown
West Fork , Arkansas .
6 , BACKGROUND AND HISTORY
For three years the Oprey was located in the upper portion of
our current building and had a seating capacity of about 100 , but
was not handicapped accessible , and due to our limited capacity
some visitors that had traveled long distances had to be turned
away . In July of 1992 , the renovation of the downstairs was begun
with the help of donations of money and materials from local busi -
nesses and an all volunteer labor staff . The Oprey was moved to
the ground floor in 0ctober , ' 1992 . We now have a seating capacity
of 265 and is now handicapped accessible , although occasionally we ,
still have to turn folks away .
•
_ - 2 -
7 . EXPECTED VISITOR DRAW AND PRIOR YEAR VISITOR COUNT
Over the last year at one night per week , we have had about
7 , 500 visitors . Since the start of our weekly radio program
audiences have increased dramatically and at least 20 % of our
audience members are first time visitors . This year we can
reasonably expect 12 , 000 visitors . We give a special door prize to
the first time visitor who comes the longest distance and they are
always from places such as California , Washington , etc . , and
sometimes from foreign countries , such as France , Germany and
Japan .
8 . IMAGE
Arkansas is known as the "Natural State " and the music per-
formed at the Oprey is music in its natural state , because these
are not musicians hired in from Nashville or L . A . They are the
good honest people who live and work here in the Ozarks and play
their music without . any thought of monetary gain . The Arkansas
State musical instrument isn ' t the violin , its the fiddle and the
difference between the two isn ' t the strings , the wood , or the
horse hair in the bow , its the people who play the instrument.
Oprey type shows have been a part of country music for over 100
years , long before the Branson phenomenon . Seldom do Oprey shows
attain the quality of The Little O ' Oprey , and please consider the
Grand Ole Oprey in Nashville started out much like The Little Of
Oprey , and it wasn ' t very much until WSM Radio started broadcasting
their
program years ago . What could be a more identifiable image than
the music of the Ozarks of the 1990 ' s?
9 . MARKETING PLANS
The original Oprey concept was not to be a tourist attraction ,
but a community type gathering , to give the musical artists of the
Ozarks a venue that was professional to an appreciative audience in
an alcohol free environment . But with the continuing growth and
possible tourism potential , the opportunity is now at hand to make
the Oprey more than just a good place that people come to by the
hundreds to have fun and enjoy themselves on a Saturday night .
We need One Thousand Nine Hundred Ninety-five Dollars
( $ 1 , 995 . 00 ) to print between 10 , 000 and 15 , 000 full color tri- fold
brochures . We have recently been approved to put our brochures in
all 14 State Tourist Information Centers , but we don ' t have the
funds to print the first batch . We feel it is very important that
an Oprey brochure should be of equal or better quality than the
brochures of the Branson and Eureka music shows and that this
brochure should cover other attractions in Fayetteville such as the
Air Museum , historical sites and the trolley tour , so that a
3 -
tourist could , at the very least , spend a full day ( and night or
more ) in Fayetteville , even if they are on their way to Branson .
At present all they do now is maybe stop for gas and a quick bite
to eat , because there is a show that night in Eureka Springs or
Branson . With just a little money and a lot of imagination and
hard work , Fayetteville could be their destination next time , but
we all have to work together for the common cause .
Being as the Little Of Oprey has a genuine interest in
promoting tourism to Fayetteville , we will also include in the
proposal establishing a tourist information center for Fayetteville .
at the Oprey .
10 , ANTICIPATED MEDIA EXPOSURE
We now have more total hours of weekly radio air play exposure
than maybe even the Razorbacks . A television project could also be
possible since , for over a year , we produced a community cable ac-
cess program that was carried weekly on the Fayetteville , Prairie
Grove , Bella Vista and West Fork cable systems in 1990 and 1991 .
The reason we stopped producing the program is simply there wasn ' t
enough time to manage and promote the Oprey , produce the TV program
• and try to make a living with a full time real estate career .
11 . MARKETING PLAN BUDGET
N/A ,
12 . FUNDING REQUEST
See Number 9 ,
13 , FINANCIAL DISCLOSURE
N/A .