HomeMy WebLinkAbout1994-04-11 - Agendas - Final Fayetteiilffe
CHAMBER OF COMMERCE
TO : A & P Commissioners
FROM : Marilyn Johnson
RE : April 11 Meeting
The A & P Commission will meet on Monday , April 11 at 2 : 00
p . m , at the Chamber office .
Please call the Chamber 521 - 1710 to let us know whether or
not you will be attending .
A & P COMMISSION
April 11 , 1994 2 : 00 p . m . Chamber Office
AGENDA
I . Call to Order
II . Monthly Reports
A . Minutes
B . Financial Report
C . Directors Report
D . Ad Agency Report
III . Old Business
IV . New Business
A . Funding Requests
B . Legislative Council - April 14 & 15
C . Springfest Report - April 30
D . u . 5 . a U o�c u. Q Stca�c. riue�-
V . Other Bus ness
A.
VI . Adjourn
123 WEST MOUNTAIN • P.O. Box 4216 FAYETTEVILLE, ARKANSAS 72702-4216 (501 ) 521-1710 FAX (501 ) 521-1791
GROUP : ADVERTISING & PROMOTION COMMISSION
DATE : March 14 , 1994
PRESENT : Coy Kaylor Woody Bassett
Joe Fennel Steve Ward
Fred Hanna Marilyn Johnson
Bill Clodfelter Ben Mayes
Linda McBride Susan Stirewalt
ABSENT : Jim Waselues
CALL TO ORDER :
The meeting was called to order by Chairman Coy Kaylor at
2 : 00 p . m . at the Chamber of Commerce .
MONTHLY REPORTS :
MINUTES
Moved by McBride , second by Bassett to approve the minutes of
the February meeting . Motion carried .
FINANCIAL
Ben Mayes presented the financial report for February . HMR
• collections were $ 60 , 389 in February , an increase of 16 . 29 %
over 1993 collections . Total year to date collections are
$ 131 , 459 , an increase of 23 . 92 % . February expenditures were
$ 105 , 128 . Year to date expenditures $ 157 , 971 .
Motion by Hanna , second by McBride to approve the financial
report . Motion carried .
ACTIVITY REPORT
Marilyn Johnson reviewed February activities of Convention
Visitor Development . 800 number inquiries for January again
indicated an increase in calls over 1993 . Total inquiry
responses for February were 787 .
Johnson reviewed activities of White Rock Enduro and NCAA
Women ' s Mideast Regional Basketball Tournament . A Lights
festival meeting was held with Springdale , Rogers , and Siloam
Springs . Marilyn attended the Arkansas Festival Association
( Hot Springs ) and Travel South Showcase ( Nashville , TN )
meetings . Placement in February was noted .
Moved by McBride , second by Bassett to approve the Convention
Visitor Report . Motion carried .
BLACKWOOD MARTIN AGENCY REPORT
Susan Stirewalt reported that the ads were in place and
working . Lots of response from the magazine ads .
Motion by Hanna , second by Fennel to approve Agency report .
6 Notion carried .
CONVENTION CENTER STUDY SUBCOMMITTEE
Marilyn Johnson reported that the Wittenburg report was in
the final stages . When she receives the report , she will
deliver it to the commissioners . She asked the Commissioners
to provide direction for her following their receipt of the
study .
OLD BUSINESS :
LIGHTS OF THE OZARKS
George Smith thanked the A & P Commission for the support of
the abstract idea of the Lights of the Ozarks festival last
year . 6 , 000 - 10 , 000 manhours were spent working in 1993 .
Local stores including Wal -Mart and K -Mart sold out of their
inventory . George will lead a round table discussion about
our festival at the Governor ' s Conference on Tourism .
An area Lights of the Ozarks is planned with Springdale ,
Rogers , and Siloam Springs for 1994 . Our 1994 Committee is
in place . The next step for a bigger and better festival is
the purchase of a large set piece and 6 - 7 smaller pieces .
• The Committee requests that the loan be forgiven and that
those funds be used to purchase the large pieces .
Moved by Hanna , second by Fennel to leave $ 20 , 000 in the
Lights of the Ozarks account . Motion carried .
C . C . E . REQUEST - Donnie Dutton and Randy Rhine represented C .
C . E . in their request for $ 200 , 000 to update media
equipment . For every $ 1 the A & P Commission gives , they
will match it dollar for dollar .
Moved by Fennel to give C . C . E . $ 200 , 000 from the reserve
funds . Second by Bassett . Motion carried .
NEW BUSINESS
WASHINGTON REGIONAL MEDICAL CENTER FOUNDATION - Bill Rogers
represented the Foundation requesting $ 2 , 000 to advertise the
Benefit Gala for a cancer support home on Tuesday , April 26 .
Their goal is to pull in people from a 45 mile radius .
Hanna moved to pay $ 2 , 000 for printing seven 2 x 10 print ads
in 3 newspapers . Second Bassett .
Bassett indicated that the Foundation could not automatically
assume support for next year . Notion carried .
COMMISSIONER APPOINTMENT - Fennel moved to appoint Jon
Davidson , general manager at the Fayetteville Hilton to a
four term as A & P Commissioner replacing Bill Clodfelter
whose term expires April 1 . Second by McBride . Notion
carried .
ANNOUNCEMENTS
Marilyn announced that spring funding requests would be heard
at the next A & P meeting .
Moved by McBride to adjourn , second by Hanna . Motion
carried .
Respectfully submitted ,
Marilyn Johnson
Director
Convention and Visitor Development
•
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 1992- 1994
1
•1 1992 1993 1993 1994 1994
Total Total Change Over Total Change Over
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year
January $ 50,826 $ 54, 149 6.54% $ 71 ,070 31 .25%
February 44,489 51 ,929 16.72% 60,389 16.29%
March 48, 140 54,606 13.43% 640306 17.76%
April 58,202 61 , 155 5.07% 0
May 55 , 172 58,564 6. 15% 0
June 55,826 57,092 2.27% 0
July 55 ,276 58 ,219 5.32% 0
August 55,539 70,637 27. 18% 0
September 59,275 68 ,287 15.20;% 0
October 55,410 67 ,710 22.20% 0
November 68,243 74 ,385 9.00% 0
December 520797 59,364 12.44% 0
Total $ 659, 193 $ 736 ,097 11 .67% $ 195,766
,;o
HMR Tax Collections By Month
70
60
5o
i
40
30
20 j
10
0 Jmu• Y N arcfebua March April May June July Augag September October KoNember December
D 1992 1993 ® 1994
\H M RTAX
Advertising & Promotion Commission
Financial Report - Expenditures
For the Month Ending March 31 , 1994
• 1994 YTD March
Budget Item Budget Expenses Remaining Expenses
800 Telephone Number (Chamber of Commerce) $10,000 $2,500 $7, 500
Air Museum 50,000 12 ,500 37,500
Audit Expense 100 100
Chamber of Commerce Contract 100,000 50,000 50,000
Collection Expense 30,000 7 ,831 22, 169 21572
Convention Development 475500 51000 42,500 51000
Convention Folders 6,474 31927 2 ,547
Convention Services 5 ,000 53000
Public Notification (BMA Contract) 200,000 33 ,298 166,702 11 ,294
Trolley Program - Ozark Public Transit 71 ,500 43054 67,446 11820
Trolley Purchase 52,500 22, 179 30,321 474
Festival Support:
Springiest 91000 821 81179 821
Music Festival 91000 7 ,743 11257 61315
Autumnfest 91000 91000 0
Lights of the Ozarks 9,000 91000
Brochures:
University .1%4useum 41555 40555
Parks Brochure 61842 41650 21192 41650
Brochures 23,158 23, 158
Special Projects :
4 Corners Ancestor Fair 21000 21000 0
Airport Brochure Rack 257 257
American College Theatre Festival 31000 3,000
Am. Legion Mid - South Regional Tournament 13, 120 13,120
City Entrances 21100 21100
Fay. Lakes Restoration Project 25,000 25,000 0
File Photo Updates 21500 313 29187
Girl's Softball Tournament 10,000 10,000
Henry Awards Contribution 500 500 0 500
Joe Martin Memorial Stage Race (Fay. Wheelmen) 12955 11955 0 11955
Lights of Ozarks - Dismantling 170 100 70
Mayors Conference on Tourism (Carryover) 31000 31000
NCAA Women's Regional T-Shirts 11500 11500 0 11500
Sound System - Downtown Square 10,000 109000
Square Gardens/Dickson Street Parking Maint, 40,000 40,000
Walton Arts Center Advertising 41000 4,000
Unallocated 94, 170 94, 170
TOTAL 5856,901 $ 194,873 $662,029 $36,901
ACTIVITY REPORT
• MARCH , 1994
800 NUMBER
March 1994 : 727 YTD 1994 : 1385
March 1993 : 377 YTD 1993 : 770
March 1992 : 131 YTD 1992 : 437
Yb
INQUIRY RESPONSES - p
March 94 Tourist - 922 1994 YTD - 1350
March 93 Tourist 847 1993 YTD 1465 „p
March 94 Advertising Response - 3931 1994 YTD - 4572 �4�7
March 93 Advertising Response - 4407 1993 YTD - 4836
March 94 Relocation - 503 1994 YTD - 1180
March 93 Relocation - 260 1993 YTD - 991 6r�
March 1994 Total Inquiries - 5356
March 1993 Total Inquiries - 5514
CONVENTION ACTIVITY
Conventions - White Rock Enduro & 2 day I . S . D . E . Qualifier ,
sponsored by Razorback Riders , Inc .
NCAA Women ' s Mideast Regional Basketball
4 Corners Ancestor Fair
u Capital Tours - Oklahoma City - G4�, • Z
Meetings - Fayetteville quarterly luncheon - Chamber
Northwest Arkansas Tourism Association meeting
Downtown Fayetteville Unlimited annual meeting
Springfest committee -
Autumnfest committee
speech - Fayetteville Civitan
Misc . - Travel South Showcase ( Nashville , Tennessee )
American Airlines F1yAAway Vacation Show ( Dallas
Governor ' s Conference on Tourism-
Brochure Ambassadors
Meeting with Jose ' s re : brochures and employee
training
Lights of the Ozarks with Blytheville & Jonesboro
Arkansas Tourist Information Centers personnel gifts
Meeting with Anita Burney - Fond Memories 9step on
tour guide service )
Monthly master Calendar of Events printed in Northwest
Arkansas Times
Media Relations - Aransas. clor article on square
Vacation giveaway - Arkansas.-Times
• Arkansas Sheriff ' s magazine
Branson tv production crew - interviewing
Fayetteville personalities ( E . Faye
Jones , Brian Leming , etc . )
Media ( March placement ) - Arkansas Alumni
Arkansas Tour Guide
Midwest Living
Southern Living
Southern Living Travel Guide
State News Insert
Travel 50 & Beyond
Tri
USA Weekend
Vacations
Vista USA
Where to Retire
Democrat Gazette
Dallas Morning News
KC Star
Springfield News Leader
Tulsa World
Byways
Tours !
. HMR COLLECTION COMPARISON
March 1994 : $ 64 , 306 March 1993 : $ 54 , 606
Percent Increase 17 . 768
YTD 1994 : $ 195 , 766 YTD 1993 : $ 160 , 684
Percent Increase 21 . 838
•
• Advertising Inquiry 1994
April 04
JAN FEB MAR APR MAY JUN JUL AG SEP OT NV DEC
ADG
AI 1965
AL
AT 173 668
ATM
BY
CR
CS
DMN
DS
FE
KCS
ML 213
NTG 30 150
SL 53 24 149
SM
SNL
• SWTR
TG 83 187 190
. TP 63 6 29
TW
USA 705
VP 75
VUS 22
Tot 424 217 3931
ADG - AR . DEM , GAZETTE ML - MIDWEST LIVING
AI - AR NEWS . INSERT ( CJ ) NTG - NATA
AL - AR ALUMNI SL - SOUTHERN LIVING
AT - AR TOUR GUIDE SM - SUCCESSFUL MEETINGS
ATM - AR TIMES SNL - SPRINGFIELD NEWS LEADER
BY - BYWAYS SWTR - SW TIMES RECORD
CR - COURIER TG - SL TRAVEL GUIDE
CS - CONVENTION SOUTH TP - TRIP
DMN - DALLAS MORN NEWS TW - TULSA WORLD
DS - DESTINATIONS USA - USA WEEKEND
FE - FRIENDLY EXCHANGE VP - VACATIONS PUB
KCS - KANSAS CITY STAR VUS - VISTA USA
•
TOURIST INQUIRY 1994
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
• AL 18 3 8 0 0 0 0 0 0 0 0 0
AK 0 0 0 0 0 0 0 0 0 0 0 0
AZ 1 2 6 0 0 0 0 0 0 0 0 0
AR 49 68 125 0 0 0 0 0 0 0 0 0
CA 7 13 49 0 0 0 0 0 0 0 0 0
CO 3 2 4 0 0 0 0 0 0 0 0 0
CT 0 1 3 0 0 0 0 0 0 0 0 0
DE 0 0 0 0 0 0 0 0 0 0 0 0
DC 1 0 1 0 0 0 0 0 0 0 0 0
FL 6 4 20 0 0 0 0 0 0 0 0 0
GA 0 2 11 0 0 0 0 0 0 0 0 0
HI 0 0 1 0 0 0 0 0 0 0 0 0
ID 1 0 4 0 0 0 0 0 0 0 0 0
IL 13 13 66 0 0 0 0 0 0 0 0 0
IN 2 2 18 0 0 0 0 0 0 0 0 0
IA 7 9 37 0 0 0 0 0 0 0 0 0
KS 4 4 50 0 0 0 0 0 0 0 0 0
KY 2 3 3 0 0 0 0 0 0 0 0 0
LA 6 4 32 0 0 0 0 0 0 0 0 0
ME 0 0 0 0 0 0 0 0 0 0 0 0
MD 0 1 3 0 0 0 0 0 0 0 0 0
MA 2 0 2 0 0 0 0 0 0 0 0 0
MI 5 7 32 0 0 0 0 0 0 0 0 0
MN 4 8 13 0 0 0 0 0 0 0 0 0
• MS 2 4 12 0 0 0 0 0 0 0 0 0
MO 11 18 66 0 0 0 0 0 0 0 0 0
MT 1 0 1 0 0 0 0 0 0 0 0 0
NE 1 4 8 0 0 0 0 0 0 0 0 0
NV 1 0 1 0 0 0 0 0 0 0 0 0
NH 0 0 1 0 0 0 0 0 0 0 0 0
NJ 0 0 5 0 0 0 0 0 0 0 0 0
NM 2 0 2 0 0 0 . 0 0 0 0 0 0
NY 3 5 5 0 0 0 0 0 0 0 0 0
NC 2 1 4 0 0 0 0 0 0 0 0 0
ND 0 0 1 0 0 0 0 0 0 0 0 0
OH 2 3 12 0 0 0 0 0 0 0 0 0
OK 16 13 83 0 0 0 0 0 0 0 0 0
OR 0 0 2 0 0 0 0 0 0 0 0 0
PA 3 3 2 0 0 0 0 0 0 0 0 0
PR 0 0 0 0 0 0 0 0 0 0 0 0
RI 1 0 0 0 0 0 0 0 0 0 0 0
Sc 0 0 7 0 0 0 0 0 0 0 0 0
SD 1 1 9 0 0 0 0 0 0 0 0 0
TN 3 4 10 0 0 0 0 0 0 0 0 0
TX 13 21 113 0 0 0 0 0 0 0 0 0
UT 1 0 1 0 0 0 0 0 0 0 0 0
VT 0 0 0 0 0 0 0 0 0 0 0 0
VA 4 4 3 0 0 0 0 0 0 0 0 0
WA 1 0 1 0 0 0 0 0 0 0 0 0
WV 3 0 2 0 0 0 0 0 0 0 0 0
WI 5 4 52 0 0 0 0 0 0 0 0 0
• WY 0 0
Tot , 197 231 922 0 0 0 0 0 0 0 0 0
RELOCATION INQUIRY 1994
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
AL 7 2 1
AK 0 2 3
AZ 4 4 10
AR 52 41 51
CA 31 44 64
CO 4 6 9
CT 0 3 0
DE 0 0 0
DC 0 1 0
FL 21 9 22
GA 3 4 8
HI 2 3 0
ID 0 1 0
IL 7 13 37
IN 6 3 7
IA 5 10 20
KS 10 8 13
KY 0 8 3
LA 9 13 14
ME 1 0 1
MD 3 4 3
MA 1 3 6
MI 4 7 8
MN 11 9 9
• M 5 4 8
MOO 9 12 19
MT 0 1 1
NE 7 2 3
NV 4 2 4
NH 0 0 1
NJ 2 2 4
NM 4 1 10
NY 10 11 19
NC 7 3 6
ND 2 1 1
OH 4 13 11
OK 16 7 20 '
OR 2 2 3
PA 2 2 10
PR 0 0 0
RI 0 1 1
Sc 0 2 5
SD 2 0 2
TN 7 5 7
TX 44 42 41
UT 3 1 2
VT 1 0 0
VA 5 4 5
WA 6 6 7
WV 0 1 0
WI 14 15 23
• Total 338 339 503
,I
• FUNDING REQUESTS
1 , Arkansas Air Museum - $ 3 , 500
Funds will be used for disassembly , transportation from
the Naval Air Station , and reassembly at the Museum of a
Douglas A- 4 Skyhawk
2 . Mount Sequoyah New Play Retreat - $ 1300
Funds will be used for two fellowships for the retreat .
3 . Washington County Historical Society - $ 25 , 000
Funds will be used for general support of Historical
Society .
4 , NAFSA : Association of International Educators Region III
Conference - $ 1900
Funds will be used for train ride for participants
5 . Airport Executives - $ 400
• Funds will be used for co - sponsorship of banquet for
conference .
6 . AAU Region 9 Track Meet
•
IDUK1111to
ARKANSASAIR MUSEUM
P. O. BOX 1911 FAYETTEVILLE, ARKANSAS 72702 (501) 521-4947
The Arkansas Air Museum is requesting assistance from the
Fayetteville Advertising & Promotion Commission in the recovery of
a Douglas A- 4 Skyhawk for display at the Museum . The airplane is
now at the Naval Air Station near Memphis , Tennessee . This exhibit
will be a valuable addition to the Museum . It will be displayed
outdoors next to the helicopter and attract a lot of attention .
The Jet fighter bomber was used extensively during the Viet
Nam era and continues in U . S . Marine Squadrons , as well as
aggressor aircraft at the Navy Top Gun School . The Navy Blue Angels
also used the aircraft for many years .
Military aircraft like this require special equipment and
heavy equipment to take apart and move . There is a tech school at
Black River with the tools needed to get the aircraft apart and
ready for loading . Recovery Engineering here in Fayetteville will
move the aircraft on their 18 wheeler at their cost . We need to
rent a low-boy trailer and utility trailer . Even with some of our
• people donating time ( at least 4 days ) and equipment at cost , the
expense is quite high .
We a e requesting $ 3 , 500 . 00 from the A & P Commission to help
get this ircraft here and on display .
/ecCoG � �
rK,
alagias
Arkansas Air Museum
mount sequoyah
neer play .
_retreat
TO: FAYETTEVILLE ADVERTISING AND ONJOWN COMMISSION .
t "
FROM:. ROGER GROSS, DIRECTOR, EQU YAH NEW PLAY . '
RETREAT
RE.: FUNDING REQUEST
1. The Mount Sequoyah New Play Retreat
_
- 21 Roger Gross, Director (Prof.. of Drama, Univ. of Arkansas)
3, 4; 5, 6 Weare a not-for-profit organization., All our funds are donated and are
y r~ , used in support of the writers , actors;, and directors of the Retreat .
E t
.Fy k Y t tt tiky.. . 5 -tj. s '.k >.,: L .d € C,a,. (, .� T x F.: Yr "` Syy' g•1':n w' Shy a pe
N
r res t L Thus is the ninth annual New Play Retreat.,
exist to assist in the development r z�+> ;T ,f
. }�. �. d�Iry"r'LJS'o. tL�wCA.2j4'G'r6 "4J 9.' .+e.xy+ ..k T'?6»^ [J rI.»,."MY vxr-�+•tJ'.'':
r __r ra of the finest of the emerging professional playwrights Each year professional
i sed ,$y ; ,-xe 'ie'4d�k "rF•'"'"ia` "•Gaxx ty, ,XwR. .e a Sks..r. Karry ». a 'SacXlrs. w.. '^tw.;. "ne!s�rw.,,�;P""t +r-"lr•- �X';i't s j of . .
-,, from all over the nation submit works m-inthe Retreat ,We select
( °�„tN0 x::h ro tdall ger the nat . T bmitF�wm.D.. S,.f .ts"r
r , rwh you and invitethem to spend aththe Molt sequoyah RetreaCenterk� 3,
At I � yV.� top
where,�wiwth thafull'suppori of a'company of professional actors and_two nientora� �}y '
r iv "iNRYfir*giw + i}.I "W-V iii kpa.,&F +'tigh'r(# +°"tk ^i-'+ a ?1n, ,,,, SIJ ayu,.(firnatsz'T 'MFp• i1'Ft f'r»nASniaJ' �fS: ;^(prt^Ri3',# , t 5 S„ 'c _ "�VYyn'
r, 11rs�; ; . ' directors (Kent Brown and Roger Gross) they spend all day and all night m thea "
" � L •' F� 't•'(;'e8 ^At✓^'Hbe +./e.p.lienm';,x,. t.@^riV'' 'w, ns� '�Iri'' 2^ a u ;rtrrt. '-4P',` c Ryyr.. ..,
� �« fectm of then works-m ro esst On the last two .,,�},��of the Retrea '*
`.S> " `' Caw- ' i+.PBgt''3,�,kAS"� Et' SA',.cS".'.G.�{a' pTPJ� 'T.'„{u. ''i:YW}5i+ ttak.—,�tif: ` -^'sra<^'^ti;:YVw�A'XM". 'L .-:}v7t wzn '. . ' `�'i ' 1k'�39 ;�'pyaF.3,.t'ii, ay
performances of these six plays are presented; free; to the Fayetteville audience at the � Cay
w wtgyiehovc� '^' MfSV . p� N` ^r5.x�k's.+'.� fr�i. tMWu3e+ 5a +' ^aq
Walton}Arts Cent�This year s Retreat will run from May IS June 5t
Y rA 4t42
i , @ _ �7, ¢ ' . f
Y' >�a:x0i ,.I le' .
TZ The Retreat has been amazinglysuccessfuL We have become, one of the three y ;
a leading4�y, developmental. workshops" m'Amenca' and the best writers compete to
,a+ . +fi' ItiC�t ,.`R ^?sgF'ru'F' yra:�$a1.°tngr. its>t4: + + [§�runsPaf ,r 'P
, here.. Res—ids=cy�at our F e prize for theNational PlayNiitting Award _wmner r p &
r of the Kennedy Center/Amen an College;Theatre FeslrvaL A
{ r '
The onlp 'cost for' the wntersrs"a oar and roomcharge oft$650 In the pastawe`
J:a ; ,y,— a ,.aw `u t �C 'f.. ...tT 'SGwzn.rt�i °v- -
r t il[i iruJs':14'fir t $`r s' V.
'Y.:1x�.+tr7."C:�" . .,.-r3
�� w. have covered about 609 of these. costs, with donated f Inds�Now quality: of our
°' t * Ift lMt xn+ate H*6a�* c F a
4 wn ers and the degree',of our, fa Lehave�reached the height' which requires us' to give y r i�
irw > � 7 '. /a'irteynxgigr�' rblry;vM�wia.p YT•.I�F'Ys'�s9'L"""�'� Ham: xse.
" Fe wshrps whichcover au costs The thirteen members of the acting company are tc (:
".## dr.: i SRyw z�6,� WiVVv./'rs' cr�.9€2�i+^r
tr tt } , ,1iso paid out of donated funds and, as the quality of the company improves, the costpov0t
Fjs rfi` ' ' rv''t3r` -s 'Sir/.*4,r.*-�,„-,m=..�pr:al ,•�{sFSt= ,s�`h'rs., x�`..sn-`*' Si�T ' Y. " ��ft",,9.e�Y{ ' �
escalates somewhat The University of Arkansas provides the services of the two,
s ?.alb'r y t � ';,C•'G N'mi+ , srr* =a+w, .G11 nrmi avN%-r-»Y�ta. Y 3 a.. .
mentors and a,variety, of adminrs ve services ylhe 4majority� off o ceding comes
f bin sources other than the Umversiryr
• a €�.�;��Rf .} ' -� 1'y' R'�'..atr�I �y7' , c'� _',�W' uf� `-•a�, �'.. s5'•^ tci '�;' �3 as �`4.STw :}- -�'•r ? K t r'�'�
f”.t�{ M5' [?. Ah1- a'firGd=n_�pw..�+1{ xfk�4 s�1c� is p �.,�•�. �'d �y;• ^'�'�� �Tr'..�T +�"'Tf.,�vf� .�.`t`
'drwZC'r' "' �rY (� "`E fj' w+M^.-�xie`y.nz�R[ 'Sv'Yi 'yt, W�-a(„� _ + {� '. .'irGYi �A°b R, 4 *fir �..r Yrs,�d 4jm t �
creative haven for Rplaywrlghts 'rl u( 6a fat Pn r' j t i a It :z
F W s .Ry t--crvvn ..»_ „rtTP, ,t ♦ art .5✓. 4iP �.y - '"a F f.6'. v` .c1' , t HS.J"r'�; 1Hi yn tX M
x F J.' jizT 4 kf q}�a Y .r +r .
ho a ;"s"4� fin• '',she i1S�.a �3t ` #I .::.t D1uy Ct sequoyah New Flay
.Zt. ..r ry w ., t r 1 h -i f 9R r .E - 11 , �•..
-rf Tr,'f 74 �` p a. " ,:r X+' sy ,n t,q Roger Gross,a Director :✓ xy'' = ». �" t 1:•.' -r �. e ,�
c/o Depf-'of Drama University of Arkans¢s; Fayetteville, AR 12701, (501) 57a 2tJa3�'P -{� Nt ,
'"�'% '� *�� �a' +a' `� " Sponsored by the Lnii erslyty' of Arkansas and the Arkansas Arts Councll ayr t Z,4 Cy 2 H.n.t'.� N `' __
All S a3 � r d : 3 ♦ v L.Yn� 't}t eF-..r s4+».fY'(iei ,�K'*ai4'y"(+ii�,^,��` 1 o y� y 4 '� i�.? �3,. r �i(: r < �' a
The New Play Retreat is served by a Board of Advisors composed of Billie Jo ' . . -
Starr, Barbara Singleton, Rosann Gonzalez, Joyce Stafford, Dr. Michael Morse, and Dr.
Rod MCDavis. The Board provides guidance for the Retreat and spearheads fund-
raising efforts. This year the Board has undertaken to find sponsors for the essential
Fellowships.
In addition to the in-kind services provided by the University, the New Play Retreat
has depended on philanthropic support of many NW Arkansas citizens and businesses.
In addition, we receive an annual grant from the Arkansas Arts Council and from a
private donor in Los Angeles..
7 We draw six playwrights and sevl .eral' actors to Fayetteville from outside our area
We have even drawn one writer from Nigeria and one from Vietnam ,We also draw
-I A ° audience from outside Fayetteville but cannot estimate the number ' We play to'an 'J
:7j a ! t H a: Z✓r -/ - rr w u k '+ r3 F1 iA .I
" A K ♦ v Fi F } , /,'C LL' ,� k �tY F x '�..r' ['h S" n]� a J'+r r`- ' 4' tt1R ' .
audience of about 500 i I� a P ,1 z ,> ,, r
•FFk: �' iLky,y � .a r!x .S y 1� 1 "9 „5'.d? .. � 'A . iMwM ��• 74t� M�t 'fA^.A�
I4 `41+4w .. }• P4 T?IlA XF M,�l I .Y(i h
� �y.��'K � J^'+-n. fT ' ) r m+a'd+ 'ti�, •nhcY�W, �k.' "e., � tsrr 4 SFX. � r ;.✓ .. .
at eb!
IF I et,WS�lq'I^P ° .1-zWe 0011-1 ujr;aw.4.M#�i*y^r=`."-VC- large a-^ choice)
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All c r° , has great significance for Fayetteviller Our sis,wnters are among the most; a, t • 5 x t� 11
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lie experience we provide sends them home as lovers of n , ; �-aaivq I'
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r tF r�Fayetteville Without; exception; they leave here feeling6that� Fayetteville is a=+a lrrul, tt .
` s , pared si a to whichX they w'anty oretu�rn againand again I They return ho a two fell '
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their articulate and' communicative writer friends of the delift `or our city., In 31 4 <
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y T nine years; we have created. an estremel positive image of Fayetteville in the
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national playwriting commun rw Most of those who apply, to us say that they du
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Fayetteville to a lazg and significant up wiifch lives in all corners of America
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" � We get very eavy focal media exposure (see attachments) m newspapers and ons t� ggSEE
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z radio and television • We represent ourselves at national conventions We advertise in
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the most miportant nataonal theatre . gazme (see enclosure) and we are described
.3` 7q ' .4 �'S;;: 1RFaCx=YR�•.., �.. ,•.F.y,,rn awfF�+.'=,:rL'1w+..C�u+.•.,g .R rw"•' ;sc>-a95aksm'au. drq!a �rsw'xs�' if s•li .-e
l SI VIIIA,k r � rewmmended m all pubhcations aimed at playwrights tE It is. certain, however; that theme
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(s word of mouth is more Important than all of theinedia coverage.,j, get good
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coverage in the Kennedy Center/ACTF annual boot." which is circulated In thousands ,I I
. 1y�ns4-sem to b.+t,vv iilfAR' +fff"i•�", «[ "TNcS 'H-r�ie, ., •Y � ,[„[f4V t^�4P` J�T3. ry A'i" f,�t",,`65r x1 , �+ " �fkM,A3'T3
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i 9. We are identified with the Mount Sequoyah Retreat and Conference Center and
with the Walton Arts Center and (as we say in our ads) "the heart of the beautiful
Ozark Mountains" .
A 10. We draw writers through our national ad, through announcements in a variety of
national theatre publications and locally through all the media, most of whom do
extensive feature stories annually. We also send out 800 brochures each year to theatre
institutions (copy included).
11 . Our marketing budget for 1994 came to $855.02 (national magazine ad and
brochures). Most of our promotion is free to us.
�t°•r.,
Here is a summary of our complete budget for 1994:
Mentors/Directors/Administration: $ 122000.
+a' Playwrights Fellowships: $ 4,250.
°• Acting Company: $ 10,500.
y4 . Adv., Equip. rental, photos: $ 1 ,600.
TOTAL: $28,350.
We have an amazing national impact for such a modest budget. Our cost-efficiency is
very high.
12. We ask the Advertising and Promotion Commission to help us meet the
h ; demands imposed by our success by sponsoring two Playwright Fellowships at
$650 each for a total of $1300. These Fellowships will be named in whatever way
the Commission wishes and that identification will appear in all publications and
.
r news stories in which_ the holders of the Fellowships are mentioned.
13 . See attached.
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UNIVERSITY OF ARKANSAS
OFFICE OF THE GENERAL COUNSEL
421 Adininisrration Building Telephone ( 501 ) 575-5401
Fayetteville, Arkansas 72701 FAX ( 501 ) 575-5046
January 30 , 1992
Dr . John K . Stokes , Jr . , Director
Research and Sponsored Programs
University of Arkansas
120 Ozark Hall
Fayetteville , Arkansas 72701
Re : Tax Exempt Status of the University of Arkansas
Dear Mr . Stokes :
The University of Arkansas is a state institution of higher
education established under Arkansas law . As such , it is an
organization described within Internal Revenue Code § 170
( b) ( 1 ) (A ) ( v ) , in that it is described in I . R . S . Code § 170
• ( C) ( 1 ) . The University also falls within Code § 170 ( b ) ( 1 ) ( A )
( other than under subsections vii and viii ) . It may also fall
within the provisions of I . R . S . Code § 170 ( b ) ( 1 ) ( A ) ( ii ) and
( iii ) as an educational organization . It has been exempt from
federal income tax for many years as an instrumentality of the
State of Arkansas . Enclosed is a copy of a letter from . University
files dated 1948 which evidences the tax exempt status .
Sincerely ,
Ginger P . Crisp
Associate General Counsel
GPC/ am
Enclosure
•
University of Arkansas. Fayetteville University of Arkansas or Little Rods University of Arkansas or Pine Bluff
University of Arkansas for Medical Sciences University of Arkansas at Monticello
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i:74 -a bion J64 tI t;1at yo. . or :^, 0:'i..Cd , ' i�aintai and
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• sc`Cti C.. 23 ( q ) of t ho Z'.t arnai �- 67Anu3 Cod.? , as xmendod (
Y)CCUCstS , legacies , davi5.", 5 or transfers , to or for your us0
arc ded_ctibla in arriYine at .t value of the net estate of a duCC-
d2nt for estate ta:C purposcz in tha• r,` _cr and to the e:tc ."s protiddod
by scctions 312 (d ) and 801( a ) ( 3 ) of tho Ccda and /or corresponding plow
r_ u.rn•. of prior revenue acto . Gifts of propert7 'i.o you are dedu0tiblJ
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rr.d/cr Cr% responding provisions of 'trio: revenue ' acts
The collector of internal. revenua for your district is boino ad-
v_ sed of t.is action .
By ci .-action o: the Coy-sissicn or ,
Very trsly yaurs ,
(Signzd) Z . 1 . Mciarney
1• C3.iZissionar
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Washington
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County
Historical
PHONE 501 -521 -2970 Society 118 EAST DICKSON FAYETTEVILLE, AR. 72701
Fayetteville, Arkansas Advertising and Promotion Commission
Fayetteville, Ar 72701
March 22, 1994
Dear Sirs,
Please find enclosed a proposal from the Washington County Historical Society to
the Fayetteville Advertising and Promotion Commission requesting general support from the
Commission through the remainder of 1994. I feel that after you have read our proposal and
become familiar with our plan of action you will come to feel as we do that the aims and
goals of our organizations are very much the same.
Historical tourism is definitely a growth area for Fayetteville that needs to be
• exploited to the fullest extent. An example of the importance of this field to our region is
illustrated by a major project now being completed by the Arkansas Historic Preservation
Program to study the idea of and to develop an Arkansas Civil War Heritage Trail for the .
Northwest Arkansas area.
On the local level our Society has taken the lead in historic tourism by developing
a historic walking tour for downtown Fayetteville, planning brochures about Fayetteville
homes on the National Register of Historic Places, Ridge House, Headquarters House and
the Mt. Nord historical district. And we feel that our proposal for the creation of a position
for a historical tourism officer who will make the development and promotion of local
historical tourism their priority is a ground breaking endeavor.
Please find enclosed on page seven of this proposal a list of the members of our
Board of Directors, their phone numbers and addresses. Should you have any questions I
F invite you to contact our office (and speak with Thomas (Pete) Jordon), myself or any
member of our board.
We look forward to meeting with you at your April 11th meeting.
a•.
` Sincerely,
5
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t President, Washing County
Historical Society
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PRESERVING THE PAST FOR THE FUTURE
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A Proposal to the Fayetteville
Advertising and Promotion Commission
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1. Name of the Organization: Washington County Historical Society
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2. Contact Person: Herb Lewis, President Board of Directors
327 N. Washington
Fayetteville, Ar 72701
(501) 442-8635
Thomas E. Jordon, Office Manager
118 E. Dickson
Fayetteville, Ar 72701
(501) 521-2970
3. Purpose: For general support of the Washington County Historical Society and assistance
in the conduct of its plan of operation for the remainder of 1994.
s
4. Period of Operation: From May 1, 1994 to December 31, 1994
S. Location of Event Site: Fayetteville, immediate surrounding area and Washington County
6. Background and History:
Background of the Washington County Historical Society
The Washington County Historical Society was founded in 1951 by Walter J. Lemke
and other Washington County residents who expressed an intense desire that Washington
County's valuable historical heritage not be lost forever. It is the oldest and largest (902
tmembers as of December 1993 with a goal of 1000 members for 1994) county historical
society in the state. Since its founding it has produced an award-winning journal, Flashback,
i more than 60 bulletins (historical publications from 25 to 200 pages that range from church
histories to family histories to historical memoirs or other such historical documents) and
fx numerous other mainstream historical publications such as our recent book, The Battle of
.. Prairie Grove.
The Society maintains three historical properties in Fayetteville, each with areas
open to the public on a regular basis. The first is Headquarters House, our office and one
of Fayetteville's principal tourist attractions since 1967 when the Society acquired it. Built
in 1853 the house was one of the finest homes in Fayetteville at the time of the Civil War.
We have given it the name Headquarters House as it was used by both Confederate and
:- Federal forces throughout the War Between the States as their headquarters while they were
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occupying the town. Furnished much as it appeared in Civil War days with period antique
furniture and other items, the Society is proud to offer the public lours through the house.
• Our other major property is the 1836 Ridge House at 230 W. Center Street,
kFayetteville's oldest home. Sited on land destined to become a parking lot, in 1971 the
v Society led a successful fund raising effort to save the impounded log cabin from
destruction. Today the house has been restored and placed on the National Register of
Historic Places. No longer a residence, it serves the Society and Fayetteville business
community as commercial office space. The downstairs lobby, where visitors can peer
through two windows cut into the walls and see part of the log cabin at the heart of the
house along with other displays, is open to the public during normal business hours.
In 1990 the Historical Society began work on moving Archibald Yell's law office
from the Brian Walker estate onto the grounds of our Headquarters House. After spending
over $17,000 on the project, roughly $9,000 more than we anticipated it would ever require,
we are finally nearing the end of the endeavor. When this project is completed in the
summer of 1994 visitors to the office will have a unique chance to glance back into a bit of
history from 1835 and gain a glimpse of the man who was Arkansas' second governor, first
congressman, early senator and casualty in the Mexican War.
The Society has lent a hand in many other things over the years as well. It was an
early supporter in the drive to create and preserve the Washington-Willow Historic District.
It led the way in saving the Old Jail spending over $20,000 of its own money on the
structure and overseeing the hundreds of volunteer hours spent on its maintenance until
it was sold to the parties who eventually restored it. In the 1960s we were the founders of
the Arkansas Genealogical Society now based in Hot Springs. To show how what goes
• around comes around, in 1993 we founded the Questorians, a new genealogical (or family
history) group which meets monthly here in Fayetteville bringing people together from all
across Washington and Benton counties. In the mid-1980s we began our "Future heritage"
project on our own grounds, a fund raising drive designed to improve our grounds and
raise the seed money for an endowment for the Society. In the end our fund raising efforts
fell far short of our goal of $100,000 and the funds raised were only enough to cover our
+ venture to restore the grounds of Headquarters House to much as they looked before the
x' War for Southern Secession. New brick sidewalks were laid, an irrigation system was
installed and a series of historical plantings were started. However, we were left needing to
meet the expenses of regular maintenance for our new grounds without the funds our
planned endowment would have provided.
Today the Society maintains its properties having painted all three last year and
replaced the heating units in Headquarters House (a project that finally cost the Society
almost $3,000) already this year. It continues its publications efforts with a plan for a
,... yearly major publication and several minor ones. It provides information to the hundreds
' of people a year who call or write asking about topics which range from genealogy to local
history to the background of area buildings. It furnishes historical displays and speakers
to such groups as the Butterfield Trail residents, the University of Arkansas' Elderhostel
Program and the Washington County Courthouse. Recently it assisted the Fayetteville
Public Access Channel and Governmental Channel on video productions they have created.
`', • Washington County Historical Society funding Proposal
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' It stages an annual recognition of the 1863 Battle of Fayetteville with local living history
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• interpreters on hand giving demonstrations of Civil War battle drills and camp life. It
rstages its annual Ice Cream Social, an event that has drawn enormous attention to our
r, grounds at east Dickson for 23 years now with ice cream and music on a summer's
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evening.
It has recently worked with the Chamber of Commerce and the City of Fayetteville
on creating the script(s) used on the new tourist bus. And is especially proud to note that
one of our board members was selected as 1994's Trustee of the Year by the Arkansas
Museums Association.
April to December 1994 Plan of Action
The year 1994 promises to be a major year in the history of the Washington County
Historical Society. Among the events scheduled are:
April
17 Battle of Fayetteville Demonstrated Lecture. Living History interpreters from across
Washington and Benton County have been invited to spend the night of the 16th on
the grounds of Headquarters House and partake the next day in a demonstration of
the movement of the troops down Dickson street towards College Avenue while the
Confederates drew supporting artillery fire from Mt. Sequoyah.
30 Springfest. Our plan is to have Headquarters House open for tours for those wishing
to cross College Avenue to the gentler side of Dickson Street.
May
7 Downtown Fayetteville Walking Tour begins, continues for every Saturday until the
end of October.
8 Dedication of the Archibald Yell Law Office as an event in Arkansas History Week.
We hope to have members of Yell's family, who have been located in Memphis,
Tennessee, on hand for the dedication.
A
July
2 An old fashioned 4th of July celebration is planned for the grounds of Headquarters
' House featuring the secret ceremony staged by the Tebbets family in the library of
Headquarters House in 1861.
23 First Annual 4 Corners Ancestor Fair. An event designed to draw hundreds of family
history researchers from across the country to Fayetteville.
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August
l 20 The 24th Annual Ice Cream Social. A summer's evening of music and ice cream.
s' October
7-9 Autumn Fest. Our plan is to have Headquarters House open for tours for those
t wishing to cross College Avenue to the gentler side of Dickson Street.
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December
. 10 Christmas Open House. The House will be decorated much as it would have been
before the Civil War. Tours will be offered and musical entertainment should be on
hand.
17 See above.
Projects Without A Deadline
A. Creation of a Mt. Nord Brochure*
B. Creation of a Ridge House Brochure*
C. Creation of a Brochure of Fayetteville Properties on the National Register**
D. Creation of a Tourist Trolley Brochure.*
E. Reprinting of the 1904 and/or 1894 Plat Book for Washington County.
F Reprinting of our Headquarters House Brochure*
G. Reprinting of William Baxter's 1864 book Pea Ridge and Prairie Grove in which
t the president of Arkansas College writes of Fayetteville during the Civil War.***
H. The development of a series of educational packets on different aspects of
IF Washington County history that would be available to Washington County school teachers
to assist them in teaching Arkansas history.'
I. Application to the Arkansas Museum Services for General Operating Support.`
`t J. Possible sharing of our remaining Washington-Willow Walking tour booklets
(which we currently sell for $2.00 each) with the Chamber of Commerce to use as they wish.
' K. Discussing with the County the possibility of converting the old drive-in bank
location at the new courthouse into a covered tourist information center which the Society
would stock with brochures and lock and unlock each day.
L. Creation of a part time position within the Historical Society for a Historic
Tourism Officer. Such a person would lead our downtown Fayetteville walking tours and
be available (for a fee) to lead visiting groups on historic tours around Fayetteville. This
person would also work hand in hand with the Chamber of Commerce to develop
Fayetteville's historic tourism potential.
M. T to have living
} Try g history interpreters on the grounds of Headquarters House
every saturday from May to October.
N. Exploration of the possibility of producing in association with radio station KUAF
(and possibly Shiloh Museum in Springdale) a series of oral history interviews for
broadcast on that station.
O. Work with the Arkansas Historic Preservation Program to coordinate, promote,
develop and maintain the Arkansas Civil War Heritage Trail system in Washington County.
-ti`-: * Would acknowledge funding from the Fayetteville Advertising and Promotion Commission.
, ? ** Would acknowledge funding from the Arkansas Historic Preservation Program.
Would acknowledge funding from the Arkansas Humanities Council.
' Would acknowledge funding from the Rockefeller Foundation.
++ Would acknowledge funding from Arkansas Museum Services.
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} ` • Washington County Historical Society funding Proposal
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7. Visitor Count 1993--We counted 5,000 persons served.
• 1994--We estimate that with all the special events we have planned to serve between
5,000 and 10,000 persons. Our visitors come from all over the nation and many foreign
countries. Our visitorship mirrors our membership in that many come from the local area,
but of those outside Washington County we see a scattering from all across the state. Of
those from out of state, the leading state we seem to draw from is Texas followed closely
by California. With Fayetteville being a college town we see our share of foreign visitors.
It should be noted that a considerable percentage of our non-Fayetteville visitorship is
persons brought here by local people who want to show their guests something special.
Already in 1994 we have seen visitors from Russia, France and Japan.
8. Media Exposure The Historical Society has an on-going program to place our news
releases and other pieces of information before the public (This includes such out of state
outlets that bring people into our area from Tulsa, Dallas, Memphis and others.). For 1994
we plan to contact area news outlets about producing a series of public service
announcements regarding the Society and its. Our displays in various public areas around
the county attract a great deal of attention giving us excellent publicity, too.
We plan to create a series of "tabletop" brochure racks promoting the Society to be
placed in stores and other public areas for further local and county recognition. These
displays will be such that their messages can be easily changed from a general message to
one featuring any special event sponsored by the Society.
9. Image For many years the Washington County Historical Society has been a leader
in its community. For 23 years we have staged our Ice Cream Social and produced our
journal, Flashback, through 44 volumes. We're often the first and only place that comes to
people's mind when they think of Washington County history. We had one of the first
museum facilities in the county (although now, as there are several fine museums in the
area, we are moving away from that concept into more of a community-based plan of
' . display with traveling displays and speakers.). One would be hard pressed to locate abetter
#: showcase for Fayetteville and what it has to offer than the Washington County Historical
i Society.
10. Marketing Plan See number 8.
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11 . Market Plan Budgets See number 8 and attached 1993 fiscal year audit.
See following page for 1994 Anticipated Budget.
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a.. • Washington County Historical Society funding Proposal
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1994 Anticipated Budget
With Full Grant Funding Without Full
From All Sources. Grant Funding.
Support and Revenue
Donations $ 3,000 $ 3,000
Memberships 119000 119000
Special Events 59000 59000
Merchandise/Publications Sales 51000 51000
Tour Revenue 500 500
Grants 35,000 ------
Fayetteville AN $25,000
Arkansas Museum services 54,500
Arkansas Humanities Council $3,500
Arkansas Historic Preservation Program $1,000
Rockefeller Foundation $1,000
Rents/Other Revenue 17.000 17.000
Total Revenue and Support $76400 $4140
Expenses
Program
Maint. Headquarters House $10,000 $ 8,000
Maint. Ridge House 89000 6,000
Maint. Yell Law Office 39000 1,000
i • Cost of Merchandise/Publications 12,000 49000
r Other Program Services 2,500 500
Educational Programs 3,500 500
Support Services
Office Expense 69000 31000
Dues 250 100
a Interest Expense 750 750
Insurance 39000 39000
'r Postage 19000 750
Payroll Taxes 1 ,200 500
Salaries 14,000 61000
Telephone 1,000 500
Utilities 51000 49000
Fundraising 49000 29000
1 Volunteer Expense 500 250
Total Anticipated Expenses $75.700 Wa850
i 12. Funding Request $25,000 for general support of the Washington County Historical .
Society as it conducts the remainder of its 1994 plan of action.
`; • Washington County Historical Society funding Proposal
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FUNDING REQUEST TO
FAYETTEVILLE ' S
ADVERTISING AND PROMOTION COMMISSION
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• for
NAFSA : ASSOCIATION OF INTERNATIONAL EDUCATORS
REGION III CONFERENCE
November 2 -41 1994
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submitted by :
DeDe Long
Coordinator of International Studies
Fulbright Institute of International Relations
University of Arkansas
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'r Name of Organization/ Event
' NAFSA : Association of International Educators
$ Region III Annual Conference
November 2 -4 , 1994
Event for which Funding is Reauested :
Chartering the train for a 3 hour scenic ride from
Fayetteville to Chester
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Contact Person
it.
DeDe Long - Local Arrangements Chair
i` Fulbright Institute of International Relations
722 W . Maple
t Fayetteville , AR 72701
ph . 575 - 2006
9 fax : 575 - 7402
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Purpose
NAFSA is a non-profit professional organization dedicated to
• the professional development of individuals working in the field of
a international education . The organization coordinates twelve
regional meetings and one annual conference each year to train new
members and broaden the expertise of experienced members . Funding
y for each conference is generated in part by member and non-member
registration fees . Fund raising is conducted nationally ,
r regionally and locally to offset regional conference expenses so
that the revenue may be turned back to the regional budgets to
support grants , workshops and professional development activities
throughout the year .
Event Date
- The conference dates are Wednesday , November 2 - Friday ,
November 4 , 1994 . Pre and post conference activities are being
planned . The Ozark Scenic Railway train has been reserved for
Thursday , November 3 , from 3 : 00 - 6 : 00 p . m . to take conference
participants on a round trip ride form Fayetteville to Chester .
Location
The conference will be held at the Fayetteville Hilton and the
Center for Continuing Education . All out of town registrants will
be housed at the Fayetteville Hilton . Following the proposed train
ride , an evening banquet has been scheduled for Thursday , November
3 at the Walton Arts Center followed by a theatrical performance in
' • Giffels Auditorium on the University of Arkansas campus .
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Background and History
• Today , NAFSA is comprised of over 6400 members from 60
countries , representing 400 academic institutions , educational
exchange associations , local citizen groups active in foreign
student services , and courtesy associates from embassies and
ligations in Washington D . C . The organization is divided by five
professional sections and 12 regions . Region III is composed of
Arkansas , Texas , Louisiana and Oklahoma . Sites for the annual
meeting are approved at least two years in advance . Fayetteville
was approved as the 1994 conference site following a bid by the
local arrangements committee at the 1992 meeting in Oklahoma City ,
The 1993 regional meeting was held in Mexico City where Region III
met in conjunction with Mexico ' s counterpart organization , AMPEI .
This regional conference has only been hosted in Arkansas one
other time since the organization was founded in 1958 - Little Rock
hosted the conference in 1982 , where Governor Bill Clinton
delivered the plenary address . The Fayetteville local arrangements
committee in Fayetteville is well organized and very enthusiastic
about hosting the upcoming conference this fall .
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Expected Visitor Draw
The estimated attendance for the Fayetteville conference is
230 - 260 people . This number is based on attendance averages over
the last few years at other regional sites . The greatest number of
• people will be coming from colleges and universities in Texas ,
Louisiana , Oklahoma and Arkansas . In addition , the national office
will be sending staff members from Washington D . C . . and members
from our neighboring organization in Mexico are expected to attend
as a follow up to last year ' s meeting . At least two overseas
' advisors from foreign countries will be invited . ( NOTE ) A team
planning meeting was held at the Fayetteville Hilton March 12 - 13 to
` discuss the November conference . If the 20 people present for that
meeting are indicators , this conference will be the first visit to
Arkansas for the majority of attenders .
Anticipated Media Exposure
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3: The conference should receive wide attention from local and
state media . All area newspapers , radio and television stations
will be notified of the schedule of events . The Region III
newsletter highlighting the conference site and activities will be
mailed to the regional membership following the conference .
Pictures and special conference events will also be included in the
national newsletter which is produced monthly by the central office
in Washington D . C . and distributed to all 6400 members throughout
the U . S . and the world . The train ride through the Ozarks for 230+
international educators should capture the attention of the local
media . A photo of the train leaving the Walton Arts Center parking
lot can almost be guaranteed for the front cover of the Region III
"' • newsletter and probably the local papers as well .
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's Image
• Just as " NAFSA" is synonymous with " international educational
exchange" , so is " international exchange " synonymous with the name ,
" J . W . Fulbright" . As the home of Senator Fulbright , the Fulbright
Institute of International Relations and Fulbright College of Arts
and Sciences at the University of Arkansas , Fayetteville is long
overdue to host this organization . The conference program will
highlight the Fulbright legacy and his significant contributions to
the university , the state and international exchange . Visitors will
be provided with walking tours of the University which will include
a tour of the Division of Special Collections in Mullins Library
where the Fulbright Papers are housed , along with archives from
NAFSA and other international exchange organizations .
A conference program theme will be developed around
communications and a regional quilt pattern will be used for the
conference logo . Funding is being requested for the train ride
because it is the event that best exemplifies the tradition ,
hospitality and beauty of Fayetteville and Northwest Arkansas .
Marketing Plan
Because NAFSA members make up the overwhelming majority of
registrants for this professional conference , the conference pre-
registration materials , which will be mailed in late summer , must
• offer an attractive conference site with special activities , low
hotel rates , reasonable registration fees , and a quality program .
The train ride will be highlighted in the pre-conference literature
and should attract a great deal of attention . Post-conference
trips to Eureka Springs and Branson will encourage members to bring
spouses .
's Advertising will be solicited from local businesses ( primarily
restaurants and merchants ) to be included in the conference program
f along with advertising from national businesses and organizations
involved in or benefitting from international educational
t activities .
Marketing Plan Budget
Marketing is only factored into printing and mailing costs for
the pre-registration materials which cost less than $ 200 last year
because of donations from the printing company . Registration fees
are determined after a review of estimated conference expenses .
The proposed budget which was presented to the NAFSA Team in mid-
March is attached . This budget reflects actual costs for a minimum
of 200 registrants with no fund raising . The goal now is to reduce
the cost per person to no more than $ 70 so that the approved
registration fee of $ 125 can absorb all other expenses related to
the conference , such as the March planning meeting in Fayetteville
for 20 people , printing and postage of all conference information
'; • and the final program . See Attachment A for the tentative schedule
and budget for the conference .
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Image
•
` Just as "NAFSA" is synonymous with " international educational
exchange" , so is " international exchange " synonymous with the name ,
" J . W . Fulbright " . As the home of Senator Fulbright , the Fulbright
Institute of International Relations and Fulbright College of Arts
and Sciences at the University of Arkansas , Fayetteville is long
overdue to host this organization . The conference program will
highlight the Fulbright legacy and his significant contributions to
the university , the state and international exchange . Visitors will
be provided with walking tours of the University which will include
a tour of the Division of Special Collections in Mullins Library
where the Fulbright Papers are housed , along with archives from
NAFSA and other international exchange organizations .
A conference program theme will be developed around
communications and a regional quilt pattern will be used for the
conference logo . Funding is being requested for the train ride
because it is the event that will connect participants to what is
wonderful about Northwest Arkansas .
Marketing Plan
Because NAFSA members make up the overwhelming majority of
registrants for this professional conference , the conference pre-
registration materials , which will be mailed in late summer , must
offer an attractive conference site with special activities , low
• hotel rates , reasonable registration fees , and a quality program .
' The train ride will be highlighted in the pre-conference literature
and should attract a great deal of attention . Post-conference
trips to Eureka Springs and Branson will encourage members to bring
spouses .
Advertising will be solicited from local businesses ( primarily
restaurants and merchants ) to be included in the conference program
� along with advertising from national businesses and organizations
s1 involved in or benefitting from international educational
activities .
Marketing Plan Budget
t
Marketing is only factored into printing and mailing costs for
the pre-registration materials which cost less than $ 200 last year
because of donations from the printing company . Registration fees
are determined after a review of estimated conference expenses .
The proposed budget which was presented to the NAFSA Team in mid-
March is attached . This budget reflects actual costs for a minimum
of 200 registrants with no fund raising . The goal now is to reduce
the cost per person to no more than $ 70 so that the approved
r registration fee of $ 125 can absorb all other expenses related to
the conference , such as the March planning meeting in Fayetteville
for 20 people , printing and postage of all conference information
• and the final program .
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