HomeMy WebLinkAbout1994-02-14 - Agendas - Final • MEETING NOTICE
The Advertising and Promotion Commission will meet on Monday ,
February 14 , 1994 at 2 : 00 p . m . in the Chamber of Commerce
Conference Room .
ADVERTISING AND PROMOTION COMMISSION
February 10 , 1994 2 : 00 p . m . Chamber of Commerce
I . Call to Order
A . Introduction of Linda McBride
II . Reports
A . Approval of Minutes
Be Financial - Ben Mayes
C . Convention and Visitor Activity - Marilyn Johnson
D . Blackwood/Martin Agency Report - Susan Stirewalt
E . Convention Center Study Committee - Bill Clodfelter
III . Old Business
A . $ 20 , 000 loan to Lights of the Ozarks
IV . New Business
•. A . 1994 NCAA Women ' s Mideast Regional T- Shirts - Kelly
Hyne
Be Joe Martin Memorial Stage Race Advertising Request
C . Henry Awards support - Governor ' s Conference on
Tourism
V . Adjourn
+v,
City of Fayetteville, Arkansas
Monthly HMR Tax Collections 1992- 1994
1992 1993 1993 1994 1994
Total Total Change Over Total Change Over
HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year
January $ 50,826 $ 54, 149 6.54% $ 710070 31 .25%
February 44,489 51 ,929 16.72% 0
March 48, 140 54,606 13.43% 0
April 58,202 615155 5.07% 0
May 55, 172 589564 6. 15% 0
June 55,826 57,092 2.27% 0
July 55,276 580219 5.32% 0
August 55,539 70,637 27. 18% 0
September 590275 68,287 15.20% 0
October 55,410 67,710 22.20% 0
November 689243 74,385 9.00% 0
December 52,797 59,364 12.44% 0
• Total $ 659, 193 $ 7361097 11 .67% $ 71 ,070
80 HMR Tax Collections By Month
70
60
50
30
20
10
0
Jmumy February March April May lune July Augurt September October November December
• 1992 D 1993 1994
\HMRTAX
City of Fayetteville, Arkansas \A&PERP
Advertising R Promotion Commission
Financial Report - Expenditures
For the Twelve Months Ending December 31, 1993
•
Annual YTD December
Budget Expenses Remaining Expenses
City Advertising & Promotion (BMA) 200,000 $ 192,605 $ 7,395 13,105
Audit Expense 500 46 454
Collection Expense 26,972 29,444 (21472) 21375
Convention Development 90,000 11026 88,974 1 ,026
Convention Services 5,000 629 4,371 629
Special Projects
KUAF 2,500 2,500 0
Square Tree Replacement 1 ,000 1 ,000 0
AAAA State Baseball Tournament 1 ,400 11400 0
Henry Awards - Gov. Conference 500 500 0
Joe Martin Memorial Stage Race 1 ,025 1 ,025 0
Attractions Video Production 710 710 0
Arkansas Poultry Federation 2,000 21000 0
Mayor's Conference on Tourism 1 ,687 11687 0
Headquarter House Brochures 1 ,200 1 ,200 0
Air Museum - Air Birds 1 ,690 1 ,690 0
American Legion Wood Bat Classic 1 ,742 11742 0
Girls Slow Pitch Softball Tournament 4,500 41500 0
NW Ark. Horshoe Pitching Assoc. 2,800 21800 0
Magnet Giveaways 1 ,313 1 ,313 0
• NATA Advertising Subsidy 3,810 3,810 0 3,810
Museum Committee 2,000 21019 (19)
Lights of the Ozarks - Square Electrical 16,500 16,330 170 384
Appraisal - Dickson St. Parking Lots 3,000 31000 0
Airport Brochure Rack 495 238 257 238
Miscellaneous 71 71 0
Unobligated 1 ,057 0 1 ,057
New Brochures 30,000 31 ,377 (1 ,377)
800 Telephone Number 10,000 9,999 1 833
Hub City Development 5,000 4,534 466
Festival Support
Springfest 6,000 61000 0
Music Festival 7,000 71000 0
Autumnfest 6,000 6,000 0
Grant - Lights of the Ozarks 25,000 5,000 20,000
Lights of the Ozarks - Square 51760 5,760 0
Other Festival Support 240 0 240
Trolley
Vehicle & Equipment (2 Trolley/Buses) 70,000 17,500 52,500
Gas & Oil (Maintenance) 400 0 400
Operator Contract 9,100 1 ,151 7,949 1 , 151
Custom Work - Trolley(s) 4,500 2,859 1 ,641 1 ,261
Air Museum 50,000 50,000 0
• Chamber of Commerce Contract 100,000 97,729 2,271 (21271 )
TOTAL $ 472 S 518, 193 $ 184,279 S 22.540
Revised December, 1993, financial report. (Unaudited)
Advertising & Promotion Commission
Financial Report - Expenditures
For the Month Ending January 31 , 1994
• 1994 YTD January
Budget Item Budget Expenses Remaining Expenses
800 Telephone Number (Chamber of Commerce) $10,000 $10,000
Air Museum 50,000 50,000
Audit Expense 100 100
Chamber of Commerce Contract 100,000 50,000 50,000 500000
Collection Expense 30,000 30,000
Convention Development 47,500 47,500
Convention Folders 6,474 6,474
Convention Services 51000 53000
Public Notification (BMA Contract) 200,000 200,000
Trolley Program - Ozark Public Transit 71 ,500 71 ,500
Trolley Purchase 52,500 52,500
Festival Support:
Springfest 9,000 91000
Music Festival 99000 91000
• Autumnfest 99000 91000
Lights of the Ozarks 99000 91000
Brochures:
University Museum 49555 49555
Parks Brochure 6,842 6,842
Brochures 23, 158 23, 158
Special Protects:
4 Corners Ancestor Fair 2,000 29000
Airport Brochure Rack 257 257
American College Theatre Festival 31000 31000
Am . Legion Mid - South Regional Tournament 13, 120 13, 120
City Entrances 21100 21100
Fay. Lakes Restoration Project 25,000 25,000
File Photo Updates 2,500 21500
Girl's Softball Tournament 10,000 10,000
Lights of Ozarks - Dismantling 170 170
Mayors Conference on Tourism (Carryover) 39000 3,000
Sound System - Downtown Square 10,000 109000
• Square Gardens/Dickson Street Parking Maint. 40,000 40,000
Walton Arts Center Advertising 40000 49000
Unallocated 98, 125 989125
TOTAL $856,901 $50,000 $806,901 $501000
,f
mur.a:yteawry aa�w�r 3A
_ ± r�
Tourism
Revenue The Lights ogth6 Ozarks Festival
-also attracted a_significant number of
Increases � the city during the evening
hours,, including tour buses. Many of
those visitors ate at restaurants in the
Lights, Camera, Action city, stayed for the night or both,
Mayes said
Mean Bigger Spending The production crew shooting
•'Frank and Jesse" used the Fayette-
Ron Wood vine Milton for its headquarters and
• The Mooning News members of the crew regularly pat-
ronized many of the city' s
Fayetteville officials say collec- restaurants.
tions from the city's hotel, motel and In addition, Mayes said, the gener-
restaurant tax were up "phenomenal- al economy of Northwest Arkansas
ly" in December 1993 over the same has continued to do well.
month in 1992. 1Funds from the tax Are used to pay
The city received $71,070 in Janu- the bond debt on the University of
ary 1994, up more than 31 percent Arkansas Center for Continuing Edu-
from the $54,149 received in January cation in downtown Fayetteville as
1993. Money received in January rep- well as to advertise and promote the
resents tax money collected by hotel,
motel and resturant owners in The funds are administered by the
December. city's Advertising and Promotion
Administrative Services Director Commission, comprised of hotel,
Ben Mayes said he thinks several fac- motel and restaurant owners, city
tors contributed to the huge Deccm- I officials and an at-large member.
her increase, including the opening of Fon the year, the tax collections
Bud Walton Arena, the Lights of the were up about 11.6 percent over
Ozarks Festival and the movie"Frank1992. Total 1993 collections were
and Jesse" being shot in Northwest $736;097. Total 1992 collections
Arkansas. r were $659,193.
The capacity of Walton Arena, - -
roughly double that of Barnhill Are-
na, means that for the five home
games played in December about
50,000 more fans came to Fayettevil-
le to attend games than would have if
the Arkansas Razorbacks still played
in Barnhill.
. Barnhillheld^about'9;000 fans
while Walton .Arena seats about
19;000:_
y ,
ACTIVITY REPORT
• JANUARY , 1994
800 NUMBER
January 1994 : 288 YTD 1994 : 288
January 1993 : 145 YTD 1993 : 145
January 1992 : 108 YTD 1992 : 108
INQUIRY RESPONSES
Jan . 94 Tourist - 197 1994 YTD - 197
Jan . 93 Tourist - 289 1993 YTD - 289
Jan . 94 Advertising Response - 424 1994 YTD - 424
Jan . 93 Advertising Response - 63 1993 YTD - 63
Jan . 94 Relocation - 338 1994 YTD - 338
Jan . 93 Relocation - 176 1993 YTD - 176
January 1994 Total Inquiries - 959
January 1993 Total Inquiries - 528
Percent Increase - 81 . 6 %
CONVENTION ACTIVITY
Conventions - White Rock Enduro & 2 day I . S . D . E . Qualifier ,
. sponsored by Razorback Riders , Inc .
NCAA Women ' s Mideast Regional Basketball
Festivals - Lights of the Ozarks 93 wrap-up meeting and 94
planning meeting
Autumnfest meeting with 94 Chairman Bootsie
Ackerman
Misc . - Fayetteville Hotel Manager/ Sales Meeting conducted
Group Travel Marketing Workshop in Little Rock
Tulsa Boat Sport and Travel Show
Meeting with Arkansas Times regarding Convention
Meetings mangazine inset
Vacation Publications - spring article on relocating
Photography provided for children ' s book on President
Clinton
Monthly master Calendar of Events printed in Northwest
Arkansas Times
Media ( January placement ) - Arkansas Tour Guide
Arkansas Alumni
Democrat Gazette
SW Times Record
Courier
Successful Meetings
•
• HMR COLLECTION COMPARISON
January 1994 : $ 71 , 070 January 1993 : $ 54 , 149
Percent Increase 31 . 25 %
YTD 1994 : $ 71 , 070 YTD 1993 : $ 54 , 149
Percent Increase 31 . 258
•
Fma etteve
y
CHAMBER OF COMMERCE
TO : RICHARD ALDERMAN
FROM : MARILYN JOHNSON
RE : AMENDED PROPOSAL REQUEST FOR PRICING ONLY ON FUNDING
CONVENTION CENTER/ EXHIBIT HALL
This is a request for your firm to submit an amendment to
your proposal regarding the cost for you to prepare materials
for the A & P Commission on a range of factors influencing
building cost and the commission ' s financial capacity to
undertake construction of a convention center/ exhibit hall in
Fayetteville .
Amended proposal would include the following :
1 . Assemble examples of convention center/ exhibit hall
buildings and range of cost implications .
• 2 . Examine hotel , motel , restaurant trends , related state
and other revenue trends and legislation .
3 . Examine demands upon this revenue stream for convention
center / exhibit hall funding .
4 . Review operating expenses at similar centers as a basis
of judgement on operating deficit allowances .
5 . Review bond issues floated by City of Fayetteville to
determine debt service requirement basis . Examine
specific CCE bond issue .
6 . ' Prepare options for financing and operating convention
center / exhibit hall .
Please have amended proposal to me no later than 12 : 00 noon
Thursday , January 27 .
Thank you so much for your presentation on Friday . I look
forward to working with you again .
123 WEST MOUNTAIN • P.O. Box 4216 • FAYETTEVILLE, ARKANSAS 72702.4216 9 (501 ) 521-1710 • FAX (501 ) 521-1791
J A " 2 8 — 9 4 F R I 1 1 : 00 W , D & D , INC . P 0 2
WITTENBERG DELONY & DAVIDSON, INC.
ArCl1ItP':li:tt . . .
Plannn:+'
fnterin �:�tgn '
Na thwekt Aeajny fi Office i 100 west Center / Sulu 102 • Fayettr�llle, Aa 72701 FAX 501/443-9515 501 /443-6666
Jamiary 17, 1994
Ms, Mal ilyn Johnson
Fayetteville Chamber of Commerce
City of F'ayettcville
bear Marilyn:
We alti{reclare the opportunity to provide you with otir amended Pricing Proposal for the Fayetteville
Convvniinn and Exhibition Hall Study.
Several factors provide our team with a unique ability to complete this study for the A&P
Comnt.l: ion.
I , Wittenberg, Delony & Davidson is the only local team member with extensive "hands-olt"
experience in assembly facility and hotel facility projects.
:i 2. Coopers & Lybrand has completed over 175 similar studies through their public assembly
• uidusmy division which specializes exclusively in these type of feasibility studies. Their
]ticalion in Dallas allows them easy access to Fayetteville to provide the proper response, snd
j personal contact the project deserves,
3. 'Thompson, Ventulett, Stai,nback, and Associates is currently the most active industry leaacr In
the design of assembly projects and can help provide extensive backup experience'to IN. local
train if needed.
Our train has reviewed the requirements in your amended Request for Proposals items 1-6 and fix:l
we can provide this information to the convnlssion for a lump sum of-
$ 10t750.00
f:S10,750.00
To nit* this foo, we are intending to have a one day feet finding/seminar with the appropriate A&P
Colratt(uee members and City Staff to determine Income sources and debt service Capacity per Item b2
& q5, along with a discussion of funding options per item #6. We will then project a proforma for
the ceiit!r Per items #3 & N4 to determine, the viability of the center. A final. short form ieport to
dociiment this work will be provided as a conclusion to the study. Typical reimbursable costs scc:h as
printing, etc. , will be charged at cost. We hope this We of study will meet your needs. We to k
forward to the possibility of working on this study with you.
Sincerely,
r. ITENBIiRG, AELONY & DAVIDSON, INC.
t
chat Aide i
Prine A, Northwest Arkansas Office
dv
LIGHTS OF THE OZARKS
January 31 , 1994
INCOME
A & P Commission $ 25 , 000 . 00
Donations 41957 . 00
Sales 64 , 173 . 73
$ 94 , 130 . 73
EXPENSES
Lights $ 52 , 658 . 73
Technical ( light panels , etc . ) 61318 . 33
Advertising 21059 . 10
Consultant from Marshall TX 302 . 87
Merchandise 51846 . 60
Jingle Bell Jog 11799 . 50
Misc . 11799 . 50
$ 70 , 098 . 89
• CASH ON HAND $ 24 , 031 . 84
•
LIGHTS OF THE OZARKS - Expenses
a8 / 19 U . S . Dept . of Commerce ( trademark ) 210 . 00
8 / 30 Upchurch Electrical ( cable ties ) 177 . 61
8 / 30 Razorback Awning and Canvas ( soldiers / trees ) 639 . 00
8 / 30 Fayetteville Glass ( plexiglass ) 11901 . 02
2 , 927 . 63
9 / 9 Razorback Awning & Canvas ( bells / ornaments ) 840 . 00
9 / 16 Blackwood Martin ( logo+NATA guide ) 384 . 74
9 / 20 LECO Electrical Manu . Co . ( 255 cases ) 12 , 515 . 40
9 / 23 Upchurch Electrical ( cable ties ) 86 . 33
16 , 754 . 10
10 / 5 Fayetteville Glass ( plexiglass ) 11086 . 30
10 / 25 NWA Times ( newspaper insert ) 500 . 00
18 , 340 . 40
11 / 3 NWA Times ( consultant- $ 200 /parachute cord ) 346 . 53
11 / 3 LECO Electrical Manu . Co . ( 457 cases ) 22 , 429 . 56
11 / 3 Reliable Office ( overhead projector ) 274 . 13
11 / 15 Clarion Inn ( consultant hotel ) 52 . 87
11 / 22 LECO Electrical Manu . Co . ( 167 cases ) 81597 . 16
11 / 22 AR Press Assoc . ( statewide press release ) 70 . 00
11 / 22 LECO Electrical Mfg ( 39 cases ) 1 , 914 . 12
11 / 22 Razorback Awning ( skaters & fountain ) 635 . 03
11 / 22 Countryside Crafts ( paint & brushes ) 264 . 00
11 / 30 Steve Ward 11 . 19
11 / 30 Crossbrooks Graphics ( sweatshirts ) 5 , 846 . 60
11 / 30 Upchurch Electrical ( cable ties ) 132 . 19
• 58 , 913 . 78
12 / 7 Blackwood Martin ( AR Times ad ) 11050 . 50
12 / 7 Razorback Awning ( dog ) 125 . 00
12 / 13 American Speedy Printing ( envelope postmark ) 53 . 86
12 / 13 Helene of Arkansas ( Santa suit ) 43 . 40
12 / 16 NWA Times ( consultant fee w/ 11 / 3 ) 50 . 00
12 / 16 Fayetteville Evening Lions ( overpayment ) 300 . 00
12 / 23 Rainbow Graphics ( Jingle Bell jog t - shirts ) 916 . 67
12 / 23 McCutcheon Agency ( Jingle Bell jog bells ) 554 . 43
12 / 23 Marilyn Johnson ( stamps for cancellation ) 29 . 00
12 / 23 Glow Novelties ( Jingle Bell jog light sticks ) 285 . 00
62 , 321 . 64
1 / 7 Holly Reed ( talent show prizes ) 300 . 00
1 / 10 Benton Cate ( tent ) 200 . 00
1 / 10 NWA Times 62 . 76
1 / 14 LECO Electrical Manu . Co . ( 1761 strands ) 7 , 202 . 49
1 / 27 Fayetteville Chamber of Commerce 12 . 00
70 , 098 . 89
2 / 1 Community Access Television ( tape dub ) 19 . 50
70 , 118 . 39
•
Fayetteville Advertising and Promotion Commission
Funding Request
Event: 1994 NCAA Women's Mideast Regional
Contact: Kelly Hyne - Marketing and Promotions
215 Barnhill Arena
Fayetteville, AR 72701
575-7321
Purpose: The University of Arkansas Women's Athletic Dept. would like to be
able to provide each participant (approx. 100) with a welcome to
Fayetteville gift. We would like to give an NCAA Mideast Regional
T-shirt.
Date : March 24 - 6:00 p.m & 8 :30 p.m.
March 26 - 6:30 p.m.
Location: Bud Walton Arena
• History: This is the first NCAA event that Fayetteville has hosted.
Expected Last year all four regional tournaments were sold out, the largest
Draw: being 12 , 000. With the inauguration of Bud Walton Arena, we can
expand this figure.
Media: All games will be televised , with the championship appearing on
ESPN. The games will be blacked out in the surrounding area.
Image: We feel that this event will serve as a springboard to eventual
NCAA championships in volleyball and basketball. The University
of Arkansas is already hosting the 1994 NCAA Men's and Women's
Cross Country Championships next fall .
Marketing
Plan: See Attached
Funding NCAA Regional T-shirt cost - From NCAA Merchandiser Spectator
Request: Sports.
100 regional t-shirts with four team names = $ 1500 ($ 15/ shirt)
In return for this request, the Fayetteville Advertising and Promotion Commis-
sion will be recognized in the NCAA regional program as a patron of the tourna-
ment.
NCAA Regional Promotions
University of Arkansas
• Women ' s Athletics
Marketing Outline for
1994 Mideast Regionals
O�IE •Ty��,l�
C� 7M
:R
•
NCAA Regional Promotions
The following is an outline of promotional activities and media-related events planned for the
1994 NCAA Division I Women's Basketball Championships Mideast Regional hosted by the
University of Arkansas.
PROMOTIONAL ACTIVITIES
POSTERS
February
Chamber of Commerce
March
All residence halls on campus
All Greek houses on campus
All prominently displayed bulletin boards on campus
FLIERS
January-February
Lady Razorback Foundation members
Season ticketholders (part of season package)
Local bank senior clubs
Faculty and staff
• Youth centers (Fayetteville, Springdale, Rogers)
Men's athletic department mailing list
Student organizations
Insert into bank statements
High schools in Arkansas, bordering areas of Missouri and Oklahoma
SEC office
PUBLIC SPEAKING
December March
Appearances by University staff and coaches at local civic organizations in Fayetteville and
Springdale
February
Appearances on local television magazine show "Noon on Five" to promote ticket sales
BANNERS
March
Large promotional banner ( 10' X 4') on front of Arkansas Union for two week period
prior to regionals
Banner on Fayetteville Square
TABLE TENTS
March
All dining hall tables on campus will have special promotional table tents
MARQUEES
March
• Encourage local merchants to put regional messages on business marquees
. NCAA Regional Promotions
PROMOTIONS AT HOME EVENTS
December-March
Announcements at all home women's basketball games
Announcements at all home men's basketball games
Announcements at all other men's or women's athletic events
Insert special advertisements in game programs
CORPORATE
January
Letter regarding ticket sales followed by phone call
BUDDY SYSTEM
February
Mailing to banks and civic organizations to sponsor local groups with ticket purchases
CHAMBER OF COMMERCE
September
Meeting with Chamber to set up network of hosts for teams
FebruaryMarch
Articles and inserts in the Statesman magazine, the local chamber newsletter
Listing on Happenings, the Chamber's monthly calendar of events
ALUMNI
• February-March
Article on regionals in Alumni magazine
UNIVERSITY CAMPUS PRESS
March
Article on regionals in University Campus Press publication
BANKS
FebruaryMarch
Senior citizen newsletters to encourage ticket purchases
Special ticket flier inserted into bank statements of the four largest banks in region
PHONATHON
March
Special follow-up calls to ticket fliers sent out earlier to season ticketholders and others
NCAA CORPORATE PARTNERS
August-October
Coca-Cola to distribute regional logo on one-half million cans
Make initial contact with other local corporate partners
February
Purchase of tickets to be used for promotional purposes as needed by local corporate
contacts
NCAA Regional Promotions
MISCELLANEOUS
March
Use of time and temperature information line with Bank of Fayetteville
Appearances on Access 4 Fayetteville, local cable channel
MEDIA
September
Press conference to announce site, dates and times of 1994 regional with local media.
Timed to coincide with football open date for maximum exposure.
October
Drop-in made on all 1993-94 Lady Razorback season ticket advertisements in both print
and television referring to the ability to buy regional tickets with season tickets
November-March
Make available two 30 second insertions in the Lady Razorback Basketball Network game
broadcasts for NCAA regional commercial. If spot is not available from the NCAA, we will
produce a local advertisement for NCAA approval.
Drop-in references to "Regionals 94" in all game advertising placed in local newspapers
As approved by the NCAA, encourage local businesses to use similar drop-ins on advertis-
ing
• Advertisements for regional tickets as public service announcements on area radio and
television outlets. If spot is not available from the NCAA, we will produce a local advertisement
for NCAA approval.
Securing programming slots on Access for Fayetteville and ACTS of Springdale for
NCAA women's basketball tournament documentaries. We can place these highlight films on the
local systems if the NCAA wishes them to appear.
Late February
Begin series of teaser advertisements in local newspaper reminding people of regional
ticket sales
March
Dedication of 200 inches of advertising space from the Lady Razorback Foundation
toward promotion of the regional games
Press conference and reception for local media for the CBS broadcast of the bracket on
Sunday afternoon
Press conference with local media on Monday prior to regionals to inform them of upcom-
ing schedule of media events
December 15 , 1993
Ms . Marilyn Johnson
Advertising & Promotion Commission
Chamber of Commerce
123 W . Mountain
Fayetteville , AR 72701
Dear Marilyn :
The Fayetteville Wheelmen are pleased to report that
the 1993 Joe Martin Memorial Stage Race was an unqualified
success . A record 266 racers from eleven states
participated and over $ 2 , 000 was raised to benefit the
American Cancer Society .
Our favorable results can be attributed in no small
part to the support that we received from the Advertising
and Promotion Commission .
• Again in 1994 we are seeking your support . Due to the
level of participation and the organization of the Race in
1993 , the United States Cycling Federation has designated
the J . M . M . as a Junior Olympic qualifier race and as the
Regional Master ' s Road Race Championship . These honors and
the attendant recognition should push participation well
over 300 for 1994 .
The support of the Advertising and Promotion Commission
is most appreciated .
Sincerely ,
Ben open
•
Fayetteville
Advertising and Promotion Commission
FUNDING REQUEST
Event Name : JOE MARTIN MEMORIAL STAGE RACE
Contact Person : Mark Bickford ( Fayetteville Cycling
Team )
892 Longview
Fayetteville , AR 72703
Work Phone 521 - 6340
Fax 521 - 8059
Home Phone 442 - 3676
Purpose : To benefit the American Cancer
Society . To promote the sport and
recreation of Bicycling in our
community .
. Event Date : May 21 , 22 1994 . ( Saturday and Sunday )
Expected Visitors : More than Three Hundred racers with
their spouses etc . from at least a six
state area . 1993 participation was 266
racers .
Media Exposure : Radio and Television announcements ,
Access 4 television listing , Velo News
( Racing Publication ) advertisement ,
direct mail to over 3 , 000 licensed
racers , handbill ' s for area schools and
businesses . The race will be the
subject of a comprehensive story in
Cycling USA , the magazine of the United
States Cycling Federation . Possible
live remote with local radio station for
the Sunday on the Square stage .
•
Image : The most identifiable Northwest Arkansas
feature will be the beautiful hills of
the Ozarks which the rider ' s will face
all day Saturday . Next will be the
Criterion course off the square on
Sunday which will be one of the most
challenging in the country .
The charm of downtown Fayetteville will
be unique and our aim is to draw out of
town people to enjoy our hospitality and
patronize our hotels , restaurants and
other area businesses .
Marketing Plan : As listed in the " Media Exposure " , we
will be advertising in the Velo News and
conducting a Direct Mail Campaign ,
The Direct Mail Campaign and Velo News
Ad will have the most impact within the
cycling community , because cyclists will
read about our race in the Velo News and
then receive an entry form in the mail .
We have also received two grants
totalling $ 1 , 500 from the United States
• Cycling Federation toward our prize list
as the race has been Designated as a
Junior Olympic qualifier and Master ' s
Regional Championship there will be a
comprehensive story about the event in
the USCF monthly publication , Cycling
USA , which every licensed racer
receives . Local schools and businesses
will receive small posters to display .
Marketing Budget : We have no money for advertising at this
time . Fortunately Blackwood , Martin
Advertising has been kind enough to work
up the Velo News ad as well as print our
flyers and small posters free of charge .
The Velo News ad space has been paid out
of the Fayetteville Wheelmen Racing Team
Fund with monies earmarked for team
support . This was paid in order to meet
the advertising deadlines .
Funding Request : Velo News Ad - Fee total $ 965 . 00
Direct Mail Fees :
2400 Mailers - 390 . 00
Postage - 600 . 00
• Total Requested - $ 1 , 955 . 00
Financial Disclosure : Please See Attached .
JOE MARTIN STAGE RACE
RACE HISTORY
The Joe Martin Memorial Stage Race began in 1978 as the
Fayetteville Spring Classic . Joe Martin designed the
courses that are still used today and promoted the race as
an early season focal point . Along with his wife Nancy , Joe
put on a first class event in every way . Due to the
demanding nature of the course , the Spring Classic quickly
gained a reputation throughout the Midwest as one of the
best races in the Central USA .
Starting in 1982 the reputation of the race had grown to the
point where it was chosen as a qualifier for the Junior
National Team . Joe and Nancy worked hard to insure a
quality , well run event every year , and their hard work paid
off .
In 1988 Joe became ill , with cancer . In 1990 he passed away
and the future of the race was in jeopardy . One of the
local bike shops tried to promote and direct the race along
• with the Boston Mountain Cyclist ' s club ; results were
marginal . In 1991 Mark Bickford took over the direction of
the race with the B . M . C . club providing the prize list .
About 120 racers were in attendance and all involved were
pleased at how well run the event was . So , in 1992 the same
duo put on the race again . It grew in attendance by a small
margin .
For the 1993 season Mark Bickford and the Fayetteville
Wheelmen had full control of the race . The race had a
$ 5 , 000 . 00 prize list which was a substantial increase by
comparison to past years . In 1993 266 racers participated
and over $ 2 , 000 . 00 was raised for the American Cancer
Society .
In 1994 the race will again benefit the American Cancer
Society . As a result of the increased community support ,
record attendance and improved organization the Joe Martin
Memorial Stage Race has received significant recognition
from the United States Cycling Federation . As in the 1980 ' s
the Race will be a USCF Junior Olympic Race . And , for the
first time ever , the race has been designated as the
Master ' s Regional Road Race Championship .
With these two new designations and continued community
• support , the 1994 Joe Martin Memorial Stage Race should
attract well over 300 participants .
1994 JOE MARTIN MEMORIAL STAGE RACE
PRELIMINARY FINANCIAL DISCLOSURE
INCOME
SPONSORSHIPS $ 3 , 100
USCF GRANTS 11200
ENTRY FEES ( 300 X $ 25 ) 71500
ADV . & PROMO GRANT 1 , 955
TOTAL $ 13 , 755
EXPENSES
ADVERTISING $ 965
MAILING FEES 390
POSTAGE 600
SUPPLIES 200
• RACE FEE 150
INSURANCE FEE 600
OFFICIALS FEES & EXPENSES 1 , 100
PROMOTER FEE 300
PRIZE LIST 61000
MISCELLANEOUS 300
AMERICAN CANCER SOCIETY 3 , 150
TOTAL $ 13 , 755
•
Ron
��el�a springs
A R K A N S A S
January 13 , 1994
Dale Christy
Fayetteville A & P Commission
PO Box 4216
Fayetteville, AR 72702-4216
Dear Dale,
• The Governor's Conference on Tourism is just around the comer. One of the most
important aspects of the conference is the opportunity to recognize and reward outstanding
achievements by individuals and organizations. The "Henry Awards" have become so well
recognized in our industry that people actually strive to improve their tourism efforts and
products with the awards at least a partial incentive.
It costs to produce a quality program and give worthy achievements their proper
recognition. Last year your commission contributed $500.00 to the Henry awards program.
Will you please support the program with the same amount or a little more this year?
- - Please-make your- check to the Arkansas Tourism Development Foundation and mail it
to Nancy Clark, Dept. of Parks & Tourism, One Capitol Mall, Little Rock; AR 72201 by
January 31 .
Thanks for your support. See you at the conference.
Sincerely,
/37
Bob Purvis
• Executive Director
chamber of commerce post office box 551 • eureka springs
501 -253-8737 arkansas 72632